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Democracy in decline and its fate after the crisis: Economic waves and democratic procedures

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An economist and historian specializing in economic crises from ancient times to the epochs of commercial and modern industrial capitalism. Head of the Institute of a New Society, Lecturer at the Plekhanov Russian University of Economics. In early 2008, he gave a surprisingly accurate analysis of the current crisis, a long-term painful fracture, a major crisis transforming the world economy and the life of society. The forecast of changes caused by the crisis continues to be realised, confirming the theory of cyclicality of big crises. Koltashov headed the drafting of numerous analytical reports. In his book The Crisis of the Global Economy (2009), he spoke about the logic of the first wave of global instability, warning that the crisis will return. In 2013, at the beginning of the second wave of the crisis, the author returned to Russia after six years of analysing the economic catastrophe in Greece. In the same period, he began to study the connection between major crises and the great modernisation revolutions of the era of capitalism. Thus, for the first time, an economic and socio-political analysis of such phases as the restoration and glorious revolution was carried out.

In the 21st century one could observe the rise of democracy. In the 20th century for a long time it also seemed that democracy was developing steadily moving from the formal to the real. However, the big crisis of 1973-1982 led to a historic turn in its fate. Everything turned out to be more complicated than previously thought.

A brief pedigree of democracy

The emergence of democracy was associated with the development of the Greek polis economy. This happened after the “dark ages” that followed the great economic crisis of the 12th century BC. The old economic system collapsed whereas the new system had not formed yet.  It took several centuries of decline and degradation for it to occur. Another great crisis in the 3rd century dealt a severe blow to the municipalities of the Roman Empire with their democratic practices stemming from earlier city states. In history the great and big economic crises (they appeared after the great crisis of the 14th century) had a huge impact on social structures and relations, which are usually associated with the concept of “democracy”. The era after World War II is no exception. From that time to the present, democracy as a form of power and organisation of social structures has undergone enormous changes.

The concept of “democracy” is used widely, but is very controversial. It would be much more accurate to speak in most cases about the republican form of state, party and other structures, public consciousness and relations. But the word “democracy” always remains in fashion in politics, even if it is not created by the social “lower strata”, but the “elite” of nations or even the nomenclature of parties. The rejection of its widespread use will cause misunderstanding, although it would be right to treat it with extreme care. Finally, the anarchist extreme is also harmful: the belief that genuine modern government could exist in modern and even earlier socio-economic realities, not burdened by either bureaucracy, professional politicians, or oligarchs (the USA, for example, is an oligarchic republic) nor by faith in leaders and missions.

Democracy in the 21st century, no matter how contradictory this concept is, will eventually bloom. However, its current state and immediate prospects can be estimated only after analysing all the changes that have befallen it. And one should start with the crisis of democracy itself, the way the world knew it in the 20th century. It was in crisis when citizens of the former USSR saw it in its US-European liberal format.

The way 20th century democracy worked

In 1989-1994 alternative elections of heads of state and assembly of deputies, freedom of speech and press seemed the universal rules of democracy to many people in Eastern Europe. They were seen as Western standards, characteristic of a free, open, and pluralistic society. Western Europe and North America themselves seemed standards of freedom, where states flourished in democracy. Have not peoples fought here for broad public freedoms since the 18th century? Did not this struggle have results so attractive to residents of the Eastern bloc countries?

In fact, in the West, as they say in Eastern Europe, a necrosis of what is commonly called representative bourgeois democracy was taking place. No one formally abolished freedoms, like no one abolished many political freedoms in the USSR, but democracy became more and more liberal, even neoliberal, almost one-party, but most importantly, increasingly pushing the “bottom” away from decision-making. This is not to say that the “lower strata” did not cut themselves off from participating in governance, supporting neoconservative professional politicians. But most of all, they were cut off by processes in the economy. They reduced industry and the concentration of workers. But was this the only thing? Did only the dispersal of workers weaken their structure?

The concepts of “liberalism” and “democracy” have a weak connection. Democracy emerges as the power of a large number of people, while liberalism was largely an elitist trend of supporters of political freedoms, which should not be used by the “lower strata”. Therefore, it was not the power of the liberals that gave the world universal suffrage. It is known that Otto von Bismarck used universal (male) suffrage against liberals. Previously, Napoleon III had done this in France. However, the growth of industry gave rise to the development of trade unions and parties of the Social Democratic type, and later of the Communists. They made up the structures that ensured the flourishing of democracy in the West, that is in North America and Western Europe. With their help, the “lower strata” received not only the universal right to elect and be elected, but also the opportunity to have their own deputies. At least, as was the case in the United States, workers’ organizations participated through their superiors in transactions with non-worker’s parties and candidates.

Some called these deals beneficial to the working class and they actually improved its material and political position. Others called them rotten opportunism, and the masses perceived them as less and less interesting maximalists. This reformism in old industrial countries was based on the will of the working people themselves and not on deception on the part of left-wing leaders, which was remarkably shown in the book “Marxism and the Polyphony of Minds” by Andrei Koryakovtsev and Sergei Viskunov[1]. However, everything has its limits.

The crisis of 1973-1982 and a neoliberal turn

The “world revolution” of 1968 should probably be considered as the peak of the onset of democracy and social reforms. Then, students, not yet subordinated to the logic of capital by virtue of their student status, as Herbert Marcuse noted, rose to the struggle.

Many professors in the USA, Great Britain, France or the Federal Republic of Germany remembered the amazing wave of political activity of those who previously spent more time at their desks. Students demanded and sought participation in the management of universities, freedom of assembly in them and other rights. However, it would be a mistake to see in this a culmination of the struggle of employees. They often did not know what to do with the radicalism of the young. This is remarkably reflected in the film directed by Elio Petri “The working class goes to heaven” (1972): the working people solved economic problems, while the young maximalists demanded much more from them. For some time, the two streams merged and this led to an increase in wages in France and other countries. Of particular importance here was the struggle against right-wing dictatorships in Portugal, Spain and Greece. The success of these revolutions was part of the general upswing of the end of the era of economic growth of the 1950-1979s, when much seemed possible.

Finally, society was satisfied with what was achieved and the “revolutionaries” got tired. How fatigue accumulated in them is perfectly shown in the modern film “Something is in the Air” (2012). They were disappointed in the workers. Notes of this disappointment are heard in John Lennon’s sad song “Hero of the working class”. It is not difficult to see it in the transition of the hero of the Paris barricades of 1968 the anarchist Daniel Cohn-Bendit to the ranks of adequately systemic environmental parties in France and Germany. Now in the cohorts of “green” there are many critics of the neoliberalism of the 2000s. The most striking figure here is Canadian journalist Naomi Klein, the author of the book “Shock Doctrine” that denounces neoliberalism. Though, this was later… In the 1980s many parents were happy to see their “wised up” children in the ranks of office staff, among buyers of new cars, homes and aspiring to a corporate career. Hippie’s long hair was cut, and the recent criticism of parents for their commitment to the “consumer society” was forgotten.

The turnaround did not happen overnight. In the years 1973-1982 the world experienced an acute economic crisis. In the book “Capitalism of crises and revolutions how formation epochs alternate, new long waves are born, restorations die and neomercantilism advances” I dwell on its essence in great detail[2]. My colleagues from the Department of Political Economy and the History of Economic Science of the Plekhanov Russian University of Economics repeatedly pointed out in analytical reports that: the current crisis is very similar to that crisis. It was also emphasised in the report “Donald Trump and the Economic Situation”, where in 2016 it was shown how difficult it is to overcome such a crisis[3]. But the crisis of 1973-1982 according to the apt expression of the French historian Fernand Braudel was similar to a flood, and did not resemble the hurricane crisis of 1929-1933[4]. This was due to the fact that the state struggled against the manifestations, but not the causes of the economic crisis.

Almost a decade of economic crisis was enough to launch serious changes. The time had come for financial globalisation, the transfer of industry to the Third World countries and the growth of financialisation of Western economies. There industry contracted and the service sector expanded.

How the crises decide instead of us

People often look at democracy as a product of their own activity. In this sense, its development is perceived as the result of smart agitation and the rational organisation of collective interaction, and weakening as the result of incorrect actions. But history has laws and these laws are primarily economic laws. One of these laws concerns the change of long waves by Nikolay Kondratiev. These waves of development last for 20–25 years and are replaced by particularly severe, major crises. Such crises appeared after the great crisis of the 14th century. However, their regularity can be traced from the 1770s, when under the influence of the great crisis, an industrial revolution took place in England.

The development of the economy of capitalism is wave-like and can also be called cyclical. The Great Crisis of 1973-1982 is on a par with the crisis of 2008–2020, to which the analytical report “The Crisis of the Global Economy and Russia” was devoted. The report was written under the guidance of the author and reflected his understanding of processes in the world economy[5]. This report was released in early June 2008. It contained a predictive analysis of events, which were subsequently confirmed in many ways, and most importantly confirmed the correctness of the concept of big crises, an area of my research. Such crises existed before. Their full range is: 1770-1783, 1810-1820, 1847-1850, 1873-1879, 1899-1904, 1929-1933, 1948-1949, 1973-1982 and 2008-2020. In Figure 1. their place in the development process can be seen.

Figure. 1 Large economic crises before and after the industrial turn of 1770-1783.

Rallies, demonstrations, strikes, occupation of campuses and slogans at lectures in the name of democracy everywhere and always all this remained in the past by the end of the crisis-era of the 1970s. The turn was painful, difficult and most importantly (it always happens) there have been such shifts in the global economy, and then in technology that weakened the old industrial regions of the West. The removal of industry to peripheral countries, the growth of office facilities in the old centres of capitalism meant a change in the sphere of social relations and ideas.

Neoliberal withering of democracy

Immanuel Wallerstein could write volumes about the “1968 revolution,” but big business was the real winner. But its victory was dictated not so much by a clash with the “lower strata” as by failures during the years of the crisis of 1973-1982, which showed the need for fundamental changes in economic policy. Keynesianism has used up its historical resource.

With changes and for the sake of change neoliberal forces came to power, demanding the market to be unchained to complete freedom and the role of the state in regulation to be reduced. The main idea was simple: let the central banks rule with the help of monetary instruments. From the point of view of democracy, this means abandoning an extremely important sphere out of public control. Later, the United States will impose on countries the independence of central banks from the authorities, and Naomi Klein in the book “The Doctrine of Shock” will devote many pages to uncovering the negative consequences of such changes[6].

If central banks are independent or almost independent of the government, they are very little dependent on society. But did this mean that Western democracy shrank like the shagreen skin from Honore de Balzac’s work only due to this? In the 1980-1990s the importance of trade unions declined and the importance of left-wing parties simply collapsed. Being very serious during the crisis of the 1970s, with the collapse of the USSR they turn into parties on the political sidelines or adopt neoliberal programmes. From that moment on, all influential forces can be divided into open liberals and those masquerading as socialists, social democrats and even communists. The Green are a special type of disguise, a very effective one. The masses lose confidence in parties and the parties often lose their mass origins. They do not lose touch with their clientele, they even develop it, but they cease to be agents of the “lower strata” in the political system. The party nomenclature is adjusted to the time politically and the “lower strata” economically.

All this undermines the foundation of the very bourgeois democracy in which the propertied classes were forced to take into account the demands of the masses, since these masses had strong agents. The masses themselves were their strength. With the decline in the industrial organisation of the “lower strata,” their role in public life also deminishes. Now they are required to vote in the elections, the procedural instance of procedural liberal democracy, having even lost the indirect and largely formal power of the “demos”. But this “demos” seems to betray its former self. It follows neoliberal ideas and forces, turning away from radical left or national-conservative preachers.

When procedures prevail

Without taking into account the fact that the majority of citizens of industrialised countries followed neoliberals, such as Margaret Thatcher in the UK and Ronald Reagan in the USA, it is impossible to understand the causes of the crisis of Western democracy and its basic structures. Of course, one can believe the version that the “lower strata” were insidiously deceived, blindly followed the masters of hypnotic phrases and therefore lost faith in their own strength, the strength of their structures and in the chance of democracy. However, the truth seems different: the working class abandoned democracy and the basic working structures following the temptation to leave its class.

In those days, it was about turning people into owners of state and municipal housing (privatisation), creating small business, corporate careers, or just working in an office, which was very different from working in a factory. The temptation included the ability to dress in business style, dine in cafes and restaurants, and generally increase consumption. Many were not concerned about democracy. They did not turn against it, but its transformation into procedural democracy was not stopped.

It is amusing, but the Western working class surrendered its democratic and highly conditional dictatorship to bourgeois political management almost as quickly as the working class in Soviet Russia in 1918-1919 in a deal with party nomenclature exchanged its democratic dictatorship for new opportunities. They also included vertical mobility for some: opportunities to go up the social ladder. As a result, in the West the model of liberal democracy was established, a procedural democracy and much more formal than the form that preceded it. And if the electorate could choose parties or candidates at will, they would still get the same result, since ideologically the elections had almost no alternative. And the liberal spirit of this “democracy” was most expressed in this.

 From our partner International Affairs

[1] Koruakovtsev A. Viskunov S. Marxism i poliphonia razumov – Ekaterinburg, «Kabinetnyi uchenyi», 2016 – p. 663.

[2] Koltashov V.G. (2019). Kapitalizm krizisov i revolutsii: kak smenyautsja formatsionnye epohi, rozdautsja dlinnye volny, umiraut restavratsii i nastupaet neomercantilizm, M.: “RuScience”.

[3] Report of the Department of Political Economy and the History of Economic Science of the Plekhanov Russian University of Economics “Donald Trump i ekonomisteskaya situatsiya: strategiya kandidatov v presidenty i Vroraya volna krizisa v SSHA”  // Institute for globalisation and social movements. – URL: http://igso.ru/trump_situation/ (publication date: 28.10.2016; reference date: 27.08.2018).

[4] Braudel F. Materialnaya tsivilizatsiya, ekonomica i kapitalizm XV-XVIII . Vol. III. Vremya mira — М.: «Progress», 1992. — p. 76-77.

[5] Report of the Institute for globalisation and social movements. (IGSO) «Krizis globalnoy economiki i Rossiya» // Institute for globalisation and social movements.. – URL: http://igso.ru/world_crisis_and_russia/  (publication date: 09.06.2008; reference date: 28.01.2020).

[6] Klein Naomi.  Shock Doctrine: The Rise of Disaster Capitalism  – M.: «Dobraya kniga», 2009, p. 890.

An economist and historian specializing in economic crises from ancient times to the epochs of commercial and modern industrial capitalism, Head of the “Institute of a New Society”, Professor for the Plekhanov Russian University of Economics

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2022: Rise of Economic Power of Small Medium Businesses across the World

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Why mirrors of the Wall: To fight obesity a life-sized mirror required, to uplift the national economy a simple calculator is a critical necessity. Only, right amounts in right columns, correctly totaled show a balanced picture. In the coming days, pandemic will become endemic; the same day, all over the world, nations will suddenly start announcing economic pandemic. Observe, lingering global economic chaos still masked hiding a troubled face.  As a proof, observe the absence of bold open economic strategies or real action plans.

Why lead, follow or get out of the way: Our hyper-digitized world has now openly exposed; meritocracy-centric and mediocrity-driven nations. In this global race, no nations are the same; but rules of engagement on productivity, performance and profitability and entrepreneurial behaviors are almost identical. If economic survival to save nations is critical, still why in most nations the tasks of economic development mandated to teams critically lacking the required entrepreneurial and job creator mindsets. Nations with mastery on national mobilization of entrepreneurialism will lead; others may follow or get out of the way.

Why the two wheels: What will it take for nations to immediately start upskilling their front line economic development teams on a fast track basis. How can they create real SME growth, teach the teams on real tactical battlefields to wrestle, and harness real entrepreneurialism. Otherwise, repeating already broken models under crypto-illusions speaks volume on core competency. A great future is unfolding for job seeker and job creator minds must come together as two wheels of the same cart on national economic development.

Why the wrong building: Study, why are ‘population-rich-nations’ growing in economic prosperity much faster than ‘knowledge rich nations’?  Why, if you bifurcate ‘developed nations’ and ‘emerging-nations’ the emerging nations are advancing much faster. Now, when you apply a basic calculator, the ‘SME of any nation’ in the world will save the national economies but not the ‘big-business of the nation’. Study more on Google, discover the reasons, and acquire your own knowledge on such new affairs. Most importantly, if these topics still not openly discussed in your surroundings you are already in the wrong building.

Why the triangulation: To triangulate, the mastery of ‘national mobilization of entrepreneurialism’ with national SME verticals and exportability will outline the blueprints to save national economies.  How will the rise of the small medium business economy not only create local grassroots prosperity but also make national citizenry happy and stable.

Why the needed adjustments: Understanding of local economic landscape; traditionally, despite being a small tax contributor, big business is allowed to stomp all over its own government, while the SME sector, the largest tax contributor of any nation, is crushed and neglected. Technology is changing this fast, SME of the world now have the tools once only available to large empires, global access reserved for large scale maneuvers now a new digitized world of micro-trade, micro-manufacturer and micro-exports will create a new tidal wave of global commerce.

Why the absence of calculator: What is stopping any political leadership to declare national mobilization of entrepreneurialism and identify IK to 1000K SME with USD$1 million to USD$10 million in annual turnover, on digital platforms of upskilling exporters and reskilling manufacturers and double or quadruple their growth in 1-2 years. Is it the absence of a calculator, domination of job seekers and non-entrepreneurial mindsets, or hidden fears of big business not allowing such massive uplift? The near future calls for digitized economies and upskilled citizenry, as basic perquisites for any functioning nation.

Why fears of the pie: Hence, the tremors in the global boardrooms and still little or no response on uplifting the tides of SME in various corresponding verticals around the world, for fears of upsetting the top leaders. Ask the big forbidden questions; why will super big players ever allow the emergence of many millions sleek, technologically advanced and global-age skilled SME to grow to only chip away their own power play and half of their pie? It may be true in some regions, but there are grassroots benefits in such advancements provided there are right mindsets and matching vision of the nation.

Why the two new forces: Hence, there exists the low-level mediocre SME economic development across the world, where lip service fills the gaps and academic studies create colorful charts and circles to point confusion and trade groups comply to remain in deep silence. The SME of the world will rise in economic power, across the world as a new world dawns. The power is already hidden in two unstoppable forces; first the technology and second the global connectivity of opinions and knowledge. Both combined now allows some 500 million SME to organize and billions displaced rejecting cubical slavery drawn into out the box entrepreneurialism. It is the easiest time across the world to dance on entrepreneurial platforms.

Why history repeats: On the course of history, no other experiment of human journey is as successful as that of Americans and how when some 100K entrepreneurs carved the image-supremacy of entrepreneurialism to last well over a century. During the same period in Europe and Asia followers of such out of the box thinkers were not only rejected by society, but also jailed as a liability to society. Nations must identify and create an ‘umbrella of entrepreneurialism’ to preserve and respect the drivers and proponents of such intellectualism and avoid such notions caught in fakery. Today Asia alone has created 500 million new entrepreneurs during the last decade. Ignoring this by any nation in the world  will simply sink them.

Why the alpha dreamers: The five billion connected alpha dreamers have learned new lessons during the last 500 days; they witnessed the handling of pandemic and are now ready to study the unfolding of global economic pandemic. They realize the serious limitations of old style administrations, the inequalities, the injustice and lack of skills to cope with futurism. Covidians, the survivors of the pandemic, now vote in some 100 national elections scheduled over the next 500 days. A new way of thinking is emerging. Every day the global news increasingly focused on self-inflicted disasters and absence of corrective new measures to advance for better grassroots prosperity.

Why the next elections: Any naivety on ignoring this post pandemic metamorphism will backfire during next national elections. The national public opinion has now turned into global opinion; the populace of one country supporting the populace of another country for being under influences of the populace in a third or fourth country. Last decade our local streets molded public opinion; today global streets are doing just that. Deeply study how five billion connected slowly are forming the largest mindshare ever assembled. How all this does translates to local/global issues and what level of expertise needed to tackle bigger issues.

Why the soft power assets: The biggest losses of the nations of today are not at all their accumulated debts but continuously having greater losses of missed opportunities on the global stage. The lack of inability to recognize the soft power of a nation today is way above just the notion of culture, politics and foreign policy; it is far more extended and about nation-building, upskilling citizenry and pursuing common good.

Why broken systems: When tax laws are universally broken,universally criticized but universally remain unchanged; when there is no single supreme power left as all deemed declared useless, therefore, this calls for a major change but not from the very top rather grows from the very bottom. When economic progress remains as number one priority, why is it that only job seekers drive such economic development programs while job creator mindsets are critically ignored? Bringing both mindsets closer as a mandated agenda will bring hidden magic to the goals.

Why the deep silence: Quick test on your local economic resilience: right now, what parts of such narratives are your local governments openly engaging and deploying?  What types and styles of small medium business mobilization are on the go?  What level of entrepreneurialism drives ever created under what agenda?  What is happening to upskilling and reskilling including women entrepreneurial drives? What level of authoritative analysis on the table to upskill current economic development teams?  If most of these issues are often not new funding dependent but mobilization hungry and execution starved, why are economic development teams so scared? Is your local economy prospering? Maybe you are already far ahead. Study on Google how Expothon is gaining global attention and tabling Cabinet Level workshops and virtual events on revival of the SME power as an immediately deployable strategy to save and uplift national economies. 

Why fears of facing clarity: Is this why economic development teams are so afraid?  Will such ideas alter government agencies and their mandates in the future? Is this how Meritocracy will drive out Bureaucracies? Is this where the new future of economic prosperity hidden? Is this how we will advance to catch up with lost time and opportunities?  Is this how nations will finally optimize already hidden talents in their national trade groups, chambers and governments to full capacity? Is this how we will eventually open new bold discussions on distribution of right intellectualism to fit the right needs of humankind?

Suddenly, how far has our world moved on; bandaged, stitched and altered in thinking, psyche damaged but still aware of common sense. Our understanding of humanity is perhaps now in search of common good. To liberate itself from strangle of old thinking, the SME economic development world urgently needs major adjustments to bring balance between job seeker mindsets with job creator mindsets. Start immediately with a quick test across the economic development departments and measure such imbalances. Study more on Google. The rest is easy.

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Can e-commerce help save the planet?

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If you have logged onto Google Flights recently, you might have noticed a small change in the page’s layout. Alongside the usual sortable categories, like price, duration, and departure time, there is a new field: CO2 emissions.

Launched in October 2021, the column gives would-be travellers an estimate of how much carbon dioxide they will be responsible for emitting.

“When you’re choosing among flights of similar cost or timing, you can also factor carbon emissions into your decision,” wrote Google’s Vice President of Travel Products, Richard Holden.

Google is part of a wave of digital companies, including Amazon, and Ant Financial, encouraging consumers to make more sustainable choices by offering eco-friendly filter options, outlining the environmental impact of products, and leveraging engagement strategies used in video games.

Experts say these digital nudges can help increase awareness about environmental threats and the uptake of solutions to reduce greenhouse gas emissions.   

“Our consumption practices are putting tremendous pressure on the planet, driving climate change, stoking pollution and pushing species towards extinction,” says David Jensen, Digital Transformation Coordinator with the United Nations Environment Programme (UNEP).

“We need to make better decisions about the things we buy and trips we take,” he added. “These green digital nudges help consumers make better decisions as well as collectively drive businesses to adopt sustainable practices through consumer pressure.”

Global reach

At least 1.5 billion people consume products and services through e-commerce platforms, and global e-commerce sales reached US$26.7 trillion in 2019, according to a recent UN Conference on Trade and Development (UNCTAD) report.

Meanwhile, 4.5 billion people are on social media and 2.5 billion play online games. These tallies mean digital platforms could influence green behaviors at a planetary scale, says Jensen.

One example is UNEP-led Playing for the Planet Alliance, which places green activations in games. UNEP’s Little Book of Green Nudges has also led to more than 130 universities piloting 40 different nudges to shift behaviour.

A 2020 study by Globescan involving many of the world’s largest retailers found that seven out of 10 consumers want to become more sustainable. However, only three out of 10 have been able to change their lifestyles.

E-commerce providers can help close this gap.

“The algorithms and filters that underpin e-commerce platforms must begin to nudge sustainable and net-zero products and services by default,” said Jensen. “Sustainable consumption should be a core part of the shopping experience empowering people to make choices that align with their values.”

Embedding sustainability in tech

Many groups are trying to leverage this opportunity to make the world a more sustainable place.

The Green Digital Finance Alliance (GDFA), launched by Ant Group and UNEP, aims to enhance financing for sustainable development through digital platforms and fintech applications. It launched the Every Action Counts Coalition, a global network of digital, financial, retail investment, e-commerce and consumer goods companies. The coalition aims to help 1 billion people make greener choices and take action for the planet by 2025 through online tools and platforms.

We will bring like-minded members together to experiment with new innovative business models that empower everyone to become a green digital champion,” says Marianne Haahr, GDFA Executive Director.

In one example, GDFA member Mastercard, in collaboration with the fintech company Doconomy, provides shoppers with a personalized carbon footprint tracker to inform their spending decisions.

In the UK, Mastercard is partnering with HELPFUL to offer incentives for purchasing products from a list of over 150 sustainable brands.

Mobile apps like Ant Forest, by Ant Group, are also using a combination of incentives and digital engagement models to urge 600 million people make sustainable choices. Users are rewarded for low-carbon decisions through green energy points they can use to plant real trees. So far, the Ant Forest app has resulted in 122 million trees being planted, reducing carbon emissions by over 6 million tons.

Three e-commerce titans are also aiming to support greener lifestyles. Amazon has adopted the Climate Pledge Friendly initiative to help at least 100 million people find climate-friendly products that carry at least one of 32 different environmental certifications.

SAP’s Ariba platform is the largest digital business-to-business network on the planet. It has also embraced the idea of “procuring with purpose,” offering a detailed look at corporate supply chains so potential partners can assess the social, economic and environmental impact of transactions.

“Digital transformation is an opportunity to rethink how our business models can contribute to sustainability and how we can achieve full environmental transparency and accountability across our entire value chain,” said SAP’s Chief Sustainability Officer Daniel Schmid.

UNEP’s Jensen says a crucial next step would be for mobile phone operating systems to adopt standards that would allow apps to share environment and carbon footprint information.

“This would enable people to seamlessly calculate their footprints across all applications to develop insights and change behaviours,” Jensen said. “Everyone needs access to an individual’ environmental dashboard’ to truly understand their impact and options for more sustainable living.”

Need for common standards

As platforms begin to encode sustainability into their algorithms and product recommendations, common standards are needed to ensure reliability and public trust, say experts. 

Indeed, many online retailers are claiming to do more for the environment than they actually are. A January analysis by the European Commission and European national consumer authorities found that in 42 per cent, sustainability claims were exaggerated or false.

To help change that, UNEP serves as the secretariat of the One Planet network, a global community of practitioners, policymakers and experts that encourages sustainable consumption and production.

In November, the One Planet network issued guidance material for e-commerce platforms that outlines how to better inform consumers and enable more sustainable consumption, based on 10 principles from UNEP and the International Trade Centre.

The European Union is also pioneering core standards for digital sustainability through digital product passports that contain relevant information on a product’s origin, composition, environmental and carbon performance.

“Digital product passports will be an essential tool to strengthen consumer protection and increase the level of trust and rigour to environmental performance claims,” says Jensen. “They are the next frontier on the pathway to planetary sustainability in the digital age.”

UNEP

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2022: Small Medium Business & Economic Development Errors

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Calling Michelangelo: would Michelangelo erect a skyscraper or can an architect liberate David from a rock of marble? When visibly damaged are the global economies, already drowning their citizenry, how can their economic development departments in hands of those who never ever created a single SME or ran a business, expect anything else from them other than lingering economic agonies?

The day pandemic ends; immediately, on the next day, the panic on the center stage would be the struggling economies across the world.  On the small medium business economic fronts, despite, already accepted globally, as the largest tax contributor to any nation. Visible worldwide, already abandoned and ignored without any specific solutions, there is something strategically wrong with upskilling exporters and reskilling manufacturers or the building growth of small medium business economies. The SME sectors in most nations are in serious trouble but are their economic development rightly balanced?   

Matching Mindsets: Across the world, hard working citizens across the world pursue their goals and some end up with a job seeker mindset and some job creator mindset; both are good. Here is a globally proven fact; job seekers help build enterprises but job creators are the ones who create that enterprise in the first place. Study in your neighborhoods anywhere across the world and discover the difference.

Visible on LinkedIn: Today, on the SME economic development fronts of the world, clearly visible on their LinkedIn profiles, the related Ministries, mandated government departments, trade-groups, chambers, trade associations and export promotion agencies are primarily led by job seeker mindsets and academic or bureaucratic mentality. Check all this on LinkedIn profiles of economic development teams anywhere across the world.

Will jumbo-pilots do heart transplant, after all, economic performance depends on matching right competency; Needed today, post pandemic economic recovery demands skilled warriors with mastery of national mobilization to decipher SME creation and scalability of diversified SME verticals on digital platforms of upskilling for global age exportability. This fact has hindered any serious progress on such fronts during the last decade. The absence of any significant progress on digitization, national mobilization of entrepreneurialism and upskilling of exportability are clear proofs of a tragically one-sided mindset.

Is it a cruise holiday, or what? Today, the estimated numbers of all frontline economic development team members across 200 nations are roughly enough to fill the world-largest-cruise-ship Symphony that holds 6200 guests. If 99.9% of them are job-seeker mindsets, how can the global economic development fraternity sleep tonight? As many billion people already rely on their performances, some two billion in a critical economic crisis, plus one billion starving and fighting deep poverty. If this is what is holding grassroots prosperity for the last decade, when will be the best time to push the red panic button? 

The Big Fallacy of “Access to Finance” Notion: The goals of banking and every major institution on over-fanaticized notions of intricate banking, taxation are of little or no value as SME of the world are not primarily looking for “Access to Capital” they are rather seeking answers and dialogue with entrepreneurial job creator mindsets. SME management and economic development is not about fancy PDF studies of recycled data and extra rubber stamps to convince that lip service is working. No, it is not working right across the world.

SME are also not looking for government loans. They do not require expensive programs offered on Tax relief, as they make no profit, they do not require free financial audits, as they already know what their financial problems are and they also do that require mechanical surveys created by bureaucracies asking the wrong questions. This is the state of SME recovery and economic development outputs and lingering of sufferings.

SME development teams across the world now require mandatory direct SME ownership experiences

The New Hypothesis 2022: The new hypothesis challenges any program on the small medium business development fronts unless in the right hands and right mindsets they are only damaging the national economy. Upon satisfactory research and study, create right equilibrium and bring job seeker and job creator mindsets to collaborate for desired results. As a start 50-50, balances are good targets, however, anything less than 10% active participation of the job creator mindset at any frontline mandated SME Ministry, department, agency or trade groups automatically raises red flags and is deemed ineffective and irrelevant. 

The accidental economists: The hypothesis, further challenges, around the world, economic institutes of sorts, already, focused on past, present and future of local and global economy. Although brilliant in their own rights and great job seekers, they too lack the entrepreneurial job creator mindsets and have no experience of creating enterprises at large. Brilliantly tabulating data creating colorful illustrative charts, but seriously void of specific solutions, justifiably as their profession rejects speculations, however, such bodies never ready to bring such disruptive issues in fear of creating conflicts amongst their own job seeker fraternities. The March of Displaced cometh, the cries of the replaced by automation get louder, the anger of talented misplaced by wrong mindsets becomes visible. Act accordingly

The trail of silence: Academia will neither, as they know well their own myopic job seeker mindset. In a world where facial recognition used to select desired groups, pronouns to right gatherings, social media to isolate voting, but on economic survival fronts where, either print currency or buy riot gears or both, a new norm; unforgiveable is the treatment of small medium business economies and mishmash support of growth. Last century, laborious and procedural skills were precious, this century surrounded by extreme automation; mindsets are now very precious.  

Global-age of national mobilization: Start with a constructive open-minded collaborative narrative, demonstrate open courage to allow entrepreneurial points of views heard and critically analyze ideas on mobilization of small mid size business economies. Applying the same new hypotheses across all high potential contributors to SME growth, like national trade groups, associations and chambers as their frontline economic developers must also balance with the job creator mindset otherwise they too become irrelevant. Such ideas are not just criticism rather survival strategies. Across the world, this is a new revolution to arm SME with the right skills to become masters of trade and exports, something abandoned by their economic policies. To further discuss or debate at Cabinet Level explore how Expothon is making footprints on new SME thinking and tabling new deployment strategies. Expothon is also planning a global series of virtual events to uplift SME economies in dozens of selected nations.

Two wheels of the same cart: Silence on such matters is not a good sign. Address candidly; allow both mindsets to debate on how and why as the future becomes workless and how and why small medium business sectors can become the driving engine of new economic progress. Job seekers and job creators are two wheels of the same cart; right assembly will take us far on this economic growth passage. Face the new global age with new confidence. Let the nation witness leadership on mobilization of entrepreneurialism and see a tide of SME growth rise. The rest is easy.

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