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5 Steps How to Build an International Brand

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As you might find yourself succeed in doing business in your country, you will likely start thinking about going further in this direction. Yet, what can go after the initial success then? The answer is quite simple and that would be the international success. As you manage to pull a great revenue in your country, you can do just the same in another one. That’s exactly what many other entrepreneurs like you have been thinking about within the past few years. Internationalization does open a lot of other opportunities aside from the potentially boosted revenue. But what is the most effective way to expand internationally and how can you do that? Let’s find out!

Essentials of Getting Global

With our extremely fast-changing and interconnected world, doing business internationally is a relatively safe venture with a potentially huge payoff. One of the best ways to start doing international business is to establish your presence in another country. And the best way to do that is to take smaller steps, such as launching your brand. Branding, in turn, largely consists of marketing and other communications with your customers. Thinking about the international expansion this way largely simplifies the whole deal as there is a couple of proven tricks that tend to work in nearly every situation. Here are some of them.

  1. Studying your brand. You might say something like “what? Why would I need to study what I have created myself?” Yes, that does sound absurd, yet, the point here is that no matter how well you know your brand, your customers look at it from a totally different perspective, which turns the perception of your brand upside down. You must, hence, to study your brand thoroughly not as its creator and owner but as a customer who’s going to follow it and buy the related products. This will make your job of appealing to the foreign audiences much easier as all you’ll have to do is to transform (or not) your brand to make it attractive in your target country.
  2. Studying the new audience. This is the second basic ingredient of a successful branding and marketing campaign. Obviously, you must know your audience before you go. By doing so, you will find out what people you plan to sell your products to like and what they need. Learn the consumer trends of your target country, the buying power of people there, and how people are influenced by various means of media communication. Combined with the knowledge of your brand, you’ll be able to move further to the next step, which is (possible) brand transformation.
  3. Changing your brand coherently. After you learned how your brand is perceived by your already established audience, as well as your potential audience in the new country, you might want to adapt your brand to new customers. You might not change it at all, or you might want to make a complete rebranding. The main point is that don’t try to sell fish of what you’re selling is meat. If originally your brand is about fast food, it won’t sell as healthy food in another country as people will likely get confused and choose to simply pass your brand by.
  4. Learn about localization and apply it. While a mere translation might be enough for the formal parts of your brand, such as the documents and licenses, it will certainly not be enough for the marketing campaign and branding. Essentially, you can transform your brand any way you like, but you must certainly address the best translation services with experts in localization. This way, you’ll be able to adapt your brand to the cultural norms and perception of your audience exactly as it’s needed to be appealing.
  5. Partner with local professionals to present your brand. Those might be the marketing specialist or the local celebrities that agree to advertise your brand. In any case, there must be local internal support for your brand. As you work with people in their native country, they’ll be able to help you make your marketing campaign and branding as efficient as it can be.

Be Patient, Move Slowly

The most important thing you must understand that despite the world turning fast and changing rapidly, quick results of your international branding are very unlikely. The studying phase might take quite a lot of time and that only takes two out of five steps. Yet, however challenging it might be, it’s also rewarding as time is money and as you invest enough time, you’ll get a return as a similar amount of revenue. So, make sure to take baby steps and brand thoroughly, no matter how slow it might seem in the short run.

Having a long-lasting career in researching and writing about the new trends in work, education, traveling, and modern lifestyle, Henry McDowell never misses a thing if he finds it interesting and relevant. Writing mostly from his experiences, Henry always manages to find something undiscovered even in the subjects already familiar to him. Every Henry’s article is like another heartbeat of this world that you certainly should not miss out on.

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Finance

Why Traders Should Never Miss Forex Trading Investment Opportunities

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Trading forex is a great opportunity to make money if you know how to do it right. Some of the top forex traders are often asked about tactics and tricks they use that have helped them to make great profits. Investment opportunities can be fully used only when you know how to turn such opportunities into profit.

What does it take to turn investment opportunities into trading profits? Here are some things which you can do to make a difference and have helped several people in making profits in the long run.

A Strong Trading Plan:

Ask any successful trader and you will be told that a trading plan is of utmost importance. One needs to plan quite systematically before trading or when one starts trading. This trading plan usually has a strategy which is followed with great caution. This trading strategy should also be tested, and adjustments made accordingly. If everything goes well, the strategy can be repeated whenever any opportunity comes along.

Managing Risk:

Capital management is an essential part of forex trading success. If any trader doesn’t know how to manage risks, the trader will not be able to make it long. No matter how lucrative the investment opportunities seem to be, a trader should not trade money which the person cannot afford to lose. It is extremely important to ensure that the risks are sensible because that will keep him going.

The Importance of Being a patient Trader:

If you wish to earn in the long run, you need to be patient. It does take time to develop any currency trading plan. It also takes time to develop different skills. Thus, any trader needs to wait for the right opportunities. If a trader hurries or rushes, the decision can be wrong which will affect trading.

The Mind has to be Clear:

Experts reveal that success and failure often depend on the mindset of the individual. If the trading psychology of the trader is not as it should be, profitability will become a distant dream. However, the sad part is that most traders do not consider this as a fundamental truth. There are many expert traders who do meditation or yoga so that they ensure that they have a healthy mind.

Disciplined Actions:

To be successful in any sphere of life, one needs to be disciplined and exercise caution. For a successful trading career, a trader should be consistent and should be learning regularly so that mistakes can be avoided. If a trader lacks discipline, it may lead to trading errors which will result in losses in the future.

Trading Journal Can Help:

There are many experts who suggest the use of trading journals. Such smart traders work as record keepers which helps them in future. For example, when they win a trade, they have everything recorded in the journal. Thus, they are aware how they are winning and why they are winning. Thus, this way they are aware of the strategies that can help them in winning trades and the strategies which can cause them losses.

If any trader can take note of all details such as different conditions for entry and exit, it helps in trades and targets.

Overtrading Can be Risky

At times traders are tempted to overtrade with the hope of making more profits. However, experts believe that overtrading should be avoided because it leads to trading mistakes and errors. Thus, traders need to ensure that they are patient and do not do things that will make it risky.

Thus, investment decisions should be made wisely and cautiously.

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Finance

Mongolia Shows Improvement in Management of Public Finances

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Mongolia’s management of public finances has improved, but further reforms are needed in some areas to achieve international best practice standards, a recent
World Bank assessment finds.

The recently completed Public Expenditure and Financial Accountability (PEFA)report, which assessed the performance of Mongolia’s public financial management system against international benchmarks, concluded that Mongolia scored well in relation to access to public information, the budget preparation process, financial data integrity, and external audit.  In the application of international accounting standards, fiscal risk management, medium-term budgeting, and the use of performance evaluation to enhance government service delivery, further reforms are needed to enhance fiscal discipline, ensure resources are allocated as intended, and improve service delivery, the report found.   

“Public Expenditure and Financial Accountability assessment provides an excellent foundation for Mongolia to measure its progress in driving improvement in its public financial management,” said Andrei Mikhnev, World Bank Country Manager for Mongolia. “The current report will also be used to assess the success of our current programs for supporting effective governance in Mongolia and in designing future programs.” 

The European Union and Mongolia have a long-term and broad partnership. The report demonstrates Mongolia’s willingness to further improve the management of its public finances,” said Ambassador-designate Axelle Nicaise, Head of Delegation of the European Union to Mongolia. “The EU will continue to assist Mongolia in its public financial management reform agenda, also with our budget support program”.

Mongolia has gradually undertaken reforms to strengthen fiscal discipline and the public financial management system, the report notes. The first phase of reforms between 2003 and 2008 established the basic elements of the system, including strengthening internal controls, cash management, and accounting and reporting. The second phase of reforms between 2008 and 2011 included improvements in fiscal policy, budget planning, and decentralization of roles and resources to subnational governments. More recently, Mongolia has been pursuing a number of initiatives to improve macro-fiscal management and government service delivery.

The report assesses reform progress over the last 5 years. Of the 31 indicators in the assessment framework, 12 indicators show improvement, 13 indicators are unchanged, and three have deteriorated.

The greatest gains since a 2015 assessment were in the areas of budget credibility, the predictability and control of budget execution, revenue administration processes, budget release processes, cash and debt recording, and payroll controls. Comprehensiveness and transparency, policy-based budgeting, accounting and reporting, and external scrutiny and audit were elements of public financial management that remained relatively consistent over time.

The World Bank congratulates the institutions involved in the progress made to enhance public finance governance.” said Alma Kanani, World Bank Governance Practice Manager for East Asia and the Pacific. “It is very good to see that the government’s continuous commitment to reforms is producing results.”

The assessment was made possible with financing from the EU-funded Strengthening Governance in Mongolia Project. The publication of the report coincides with a planned review and update of the public financial management reform strategy and action plan, and the assessment will provide an important input to the design of future reforms to further strengthen fiscal governance and public financial management.

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Finance

7 Business Lessons We Learned in 2021

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2020 was a year unlike any other. It saw the advent of the coronavirus pandemic that affected every nation on earth and plummeted the international economy. Several businesses crashed and had to depend on bailouts and loans. A lot of people lost their jobs, and countries went into recession.

Despite all that, company owners and entrepreneurs learned a lot of business lessons. The future of work changed permanently. Business practices and small business financing in the future will never be the same. 

1.      Remote work is the future

The pandemic brought out the usefulness, ease, and convenience of remote work. Several companies and government organizations embraced remote work, and it is fast becoming a norm. Even when lockdowns eased and the effects of the pandemic lessened, remote work was still a thing for several companies. Square, Twitter, and other companies have fully adopted remote work. Most workers mentioned that they preferred remote work compared to having come into physical offices. Hybrid models that combined both remote and physical work also emerged.  

As a company owner, this means that you can hire people from anywhere around the world for your business. You can hire people from third-world countries and still get premium service and the best of talents. This might cost you less than what you will spend for onsite physical hires. You’ll also save money on office space andsmall business financing. Your staff will save money on commute time and transport expenses. You only need to find the right tech tools like Slack, Calendly, and more.      

2.      Work meetings do not have to be physical

The pandemic massively boosted the popularity of online meetings. Zoom, Google Meet, Cisco Webex, Microsoft Teams, Skype, and other platforms became the official meeting channel of several companies, with Zoom being the biggest gainer.

“Mute your mic,” “Turn off your camera,” “Your mic is muted,” and other phrases became very popular. But once people got the hang of things, these meetings worked. Gone are the days of jumping on late-night flights and battling jet lag to attend business meetings across continents. Remote meetings work just fine.

With online meetings, you can better utilize your small business loans on other critical aspects of your business.     

3.      Diversify where possible

Several businesses suffered during the pandemic. The companies that were able to withstand the effects most were those that diversified. If diversification does not cause a strain on your resources or a loss of focus, go for it.

Before obtaining financial support for your small business, think of means by which you can perfectly utilize the money to expand your operation and diversify as needed.   

4.      Have business reserves and savings

A lot of businesses were forced to turn to their cash reserves after sales got hit by the pandemic. All ventures, from one-person businesses to giant corporations, were not spared. Companies had to be bailed out by the government and others had to apply for small business financing loans. The aviation, hospitality, and transportation sectors were the worst hit of all. Lots of workers were laid off, with companies losing talented staff that they had spent resources hiring, training, and onboarding.

Companiess now realize the extreme importance of having cash reserves and emergency backup savings.     

5.      Have a disaster relief plan in place

The fastest companies to recover from the effects of the pandemic were those that had a disaster relief plan in place. These companies were better equipped to deal with the disastrous effects of the pandemic. 

6.      Virtual workspaces will become a thing

Tech companies are now developing technology for virtual workspaces. These workspaces will include hardware and software that will foster closer connectivity among employees in remote locations. 5G, virtual reality headsets, AI-powered assistants, IoT, and other emerging technology will make this a reality. 

During the pandemic, companies like Duolingo held virtual office hangouts, cooking classes, movie nights, and more extracurricular activities using virtual technology.     

7.      Future businesses should have an agile culture  

2020 taught us that work should have an agile, flexible culture, and they must be willing to adapt to changes as fast as possible. Companies with an agile culture were the fastest to adapt to the pandemic. Flexibility allows an organization to be better prepared for crises and unexpected circumstances.  

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