The United Nations Industrial Development Organization (UNIDO), and the European Brand Institute (EBI), held the 16th Brand Global Summit at the Vienna International Centre and online. The Summit brought together leading branding experts and government representatives, and showcased success stories of Branding for Sustainability – a theme that raises awareness of brands’ impact on business performance, upgrading and sustainable development.
The event was held in an online and offline hybrid format, gathering hundreds of participants from government, business, academia and international organizations. Discussions highlighted the ever-growing importance of branding and intellectual property, particularly in times of COVID-19 and increased digitalization.
“The pandemic has brought inevitable challenges, but also opportunities. As we have seen during this pandemic, digitalization has accelerated dramatically. It has opened a window of opportunity for new approaches, including in branding,” noted LI Yong, Director General of UNIDO.
Gerhard Hrebicek, President of the EBI, underlined the fact that “brands are the most valuable intangible assets that, unfortunately, remain the least understood”.
UNIDO has pioneered branding as a tool for sustainable and inclusive industrial development. Since launching the service module, “Branding for competitiveness and sustainable growth (B4C)”, the approach has generated a number of success stories across the globe and industries. Examples of corporate-, destination-, city- and region- branding initiatives showd the value of (umbrella) branding initiatives for improving product quality, leading to more competitiveness, sales and contributing to sustainable development.
Investment in brands show superior returns and short payback times, as UNIDO’s project beneficiaries showcased. UNIDO’s branding initiatives have had a large impact on Armenia’s textile sector, Cuba’s agribusiness development, Namibia’s sustainable bush harvesting, Morocco and Tunisia’s food-processing, and Tajikistan’s carpet industries, leading to an increase in tax income, exports and job creation.
Representatives from the private sector also emphasized the value of brands and highlighted the need for a uniform approach to brand evaluation. Only 10% of companies make use of brands, so “branding has to be democratized, proactively managed and measured, thereby resulting in increased competitiveness, innovation and sustainable development, contributing to the SDGs,” Hrebicek added.
Speakers identified financing for companies through brands and the potential and challenges of digitalization for brands as among the main challenges. It is easier than ever to become global, by going online, but that requires integrated planning and a strategic branding and digitalization initiative, suggested Austria’s Federal Minister of Digital and Economic Affairs, Margarete Schramböck, who underlined that “branding for digitalization is key, and comes first in all the initiatives.”
Hhighlighting the benefits, UNIDO’s Li noted: “As digitalization continues to accelerate dramatically during the pandemic, UNIDO incorporates the perspective of developing countries that turn towards innovation-intensive production and intelligent marketing, including strategic branding as a tool to advance inclusive and sustainable industrial development”.
To address the challenges going forward, UNIDO and the EBI will further expand their branding activities globally. Raising awareness of the value of brands and realize their potential for sustainability will require the combined efforts of this partnership, the private sector’s awareness and public support. Bringing the discussion to the highest levels and decision-makers, branding can guide companies on innovative paths to increase their value added and achieve sustainability. Therefore, UNIDO and EBI are planning a Brand Global Summit roadshow, with worldwide coverage, to address the bottlenecks of branding and increase strategic brand management’s efficacy for sustainable development.
Reasons for Choosing Temporary and Permanent Industrial Buildings
Professional temporary solution providers have become very innovative in designing industrial buildings. While temporary industrial structures are made of lighter materials such as aluminum and fabric or PVC covers, permanent solutions are made of steel or metal frames and sheets. All of them require good preparation of the ground, pre-fabrication of the frames and sheets, and proper installation to serve their purpose well.
Most beneficiaries of these structures are processing factories, manufacturing plants, sports clubs, schools, and many other organizations and companies. Choosing temporary and permanent industrial buildings from a reputable supplier has many perks.
So, let us dive into the reasons for choosing temporary and permanent industrial buildings to understand this topic better.
Amazing Speed of Constructions
Bye-bye brick and mortar industrial buildings that are time-consuming. Temporary and permanent industrial buildings are the way to go because they are fast and easy to fabricate and install using modern technology.
According to experts, these structures save a lot of time, especially if the frames and panels are already fabricated in the factory. Companies that need to set up new companies or expand the current ones will have everything ready in a matter of a few weeks.
Excellent Cost Saving
The economy is hard enough and the investor needs to save on capital when setting up companies or doing expansions. The good news is that temporary and permanent industrial buildings save costs by up to 30% when done by a professional company.
Smart-Space is not only innovative in their technology but they save you a lot of money when setting up your industrial structures. You can rent these structures if you only need them for a short time to save more money.
Absolute Flexibility and Versatility
If you are looking for structures that can be moved after a few years, then temporary and permanent industrial buildings are the way to go. As mentioned, they are made of frames and panels that are fastened together using bolts. Hence, they are easy to dismantle and move to a different location.
However, this work should be done by professionals to reduce damage and ensure the safety of the structures at all times.
High Level of Customization
If you are looking for functional sizes and unique designs that will maintain the theme of your company or organization, the temporary and permanent industrial buildings done by experts will be best. After a discussion of what will serve your business well, the solution provider will take a few days to do the designs with your preferred sizes and colors.
Customization also applies during the extension of an existing factory where everything is done to your preference or in the best possible way. To achieve a high level of customization, you should consider experienced solution providers.
Both temporary and permanent industrial buildings are surprisingly durable. Take steel industrial structures for example. They provide service for many years without the need for complicated maintenance. Since steel does not rust, the structure will withstand harsh weather conditions including moisture.
Structures made of metal frames and fabric are equally durable, especially when used as recommended. They also require low maintenance with no paintwork needed after every few years.
The buyers of temporary and permanent industrial buildings enjoy different manufacturer’s warranty benefits. This could be the bought structures or the materials used to make them. What’s more is that many reputable service providers also give warranties on the workmanship, which will save cost when there is a problem.
To enjoy all of these benefits, it is good to buy or lease your temporary and permanent industrial buildings from a reliable and trusted supplier. Well, there are even more benefits that you will realize once you start using these structures. So, make the right choice now.
New ways of thinking and working are necessary to reap blockchain benefits in capital markets
The World Economic Forum today released Digital Assets, Distributed Ledger Technology, and the Future of Capital Markets. Across the capital markets ecosystem, institutions are facing a combination of intensified competitive dynamics and accelerating technology advancements, presenting opportunities and challenges both to incumbents and new entrants. Although DLT is not a panacea, the report underlines how it can positively impact costs, market liquidity and balance sheet capacity while reducing the complexity, opacity and fragmentation of capital markets.
Written in partnership with the Boston Consulting Group (BCG), the report is based on nearly 200 interviews and eight global workshops with capital market incumbent players, new entrants, regulators and governments. It presents use cases from equity markets, debt markets, securitized products, derivatives, securities financing and asset management.
DLT can address real challenges and inefficiencies in some markets by providing a trusted, shared source of truth between market participants. However, the future is uncertain as there is no agreed path for market-wide adoption. What’s more, as institutions still decide where to invest, varying strategies create tensions.
The report calls for a balance between innovation and market safeguards through standardization, the breaking down of silos and regulatory engagement. According to the authors, fundamentally transforming markets will require new ways of thinking and working across the industry.
“Following several years of intense hype, examples of use cases where inefficiencies and challenges are being solved with blockchain are starting to emerge across capital markets,” said Matthew Blake, Head of the Future of Financial Services, World Economic Forum. “With the future for blockchain in financial services still being defined, a nuanced look at the opportunities this technology offers right now is particularly important for the financial services industry.”
“Distributed ledger technology has come of age as it begins to enhance efficiencies, reduce operating costs and create new business models in capital markets, but the use cases and solutions are respective to each asset class,” said Kaj Burchardi, Managing Director, BCG Platinion. “Whilst this makes sense from a commercial perspective, it has led to a complex patchwork of initiatives. For capital markets to unilaterally adopt DLT, they will require cross-institutional alignment to realize the game-changing market opportunities it can offer.”
Russian Nornickel signed a deal with UK chemicals giant Johnson Matthey
Russian Nornickel, the world’s largest metal producer has signed a deal with Johnson Matthey (JM) on long-term supply of critical metals for their battery materials production in Finland.
The Finnish government is actively developing production sites for battery components. Finnish budget for 2021 includes additional funding of EUR 300 million for Finnish Minerals Group to promote investments for the production of precursor and cathode active materials used in lithium-ion batteries in Finland.
Earlier in April Nornickel announced plans to ramp up sustainable nickel and cobalt production at its refinery in Finland — NN Harjavalta — in response to the growing European demand for high quality and responsibly sourced metals for the EV industry. NN Harjavalta’s product range will be playing an important role in satisfying Johnson Matthey’s requirements for its precursor and cathode active materials production in Finland as well as for its existing factory in Poland.
Johnson Matthey announced the development in Finland of its second commercial plant with a nameplate capacity of 30 kt of ultra-high energy density cathode materials required by EV producers. The factory will be powered solely by renewable energy and incorporate an innovative effluent treatment solution.
Nornickel and Johnson Matthey have also signed a memorandum of understanding to explore options to further extend metal supply in the future. The parties also intend to collaborate in other important parts of the battery materials value chain, including new metal dissolution technology, circular economy opportunities, and tokenization of the supply chain using blockchain technology. Implementation of token-based smart contracts allows combining metal deliveries with complete provenance as well as ESG credentials including carbon footprint to ensure the unprecedented level of responsible sourcing.
The deal will allow the Russian and British company to define joint sustainable development initiatives.
“We are delighted for this opportunity to develop our business together with Johnson Matthey — a new important player in the Finnish battery materials ecosystem — and help the company expand on the European EV market. Our memorandum should enable us to identify mutually beneficial sustainability initiatives that support the ambition of achieving the most sustainable battery materials value chain in Europe,” commented Vladimir Potanin, President of Norilsk Nickel.
Earlier, Norilsk Nickel signed a letter of intent to establish a battery recycling cluster in Harjavalta, Finland, to serve the electric vehicle market in partnership with Finnish energy company Fortum and German world’s leading chemical company BASF. This will successfully complete the “closed loop” recycling cycle for critical metals present in used batteries.
Bhashan Char Relocation: Bangladesh’s Effort Appreciated by UN
Bhashan Char, situated in the district of Noakhali, is one of the 75 islands of Bangladesh. To ease the pressure...
The Way Out of the Impasse Between Iran & U.S.
On June 18th, Iran will hold its Presidential election. The current Government is led by Iran’s moderates, who are the...
The National Unity Government in Myanmar: Role and Challenges
The continuing crisis in Myanmar has got a new momentum when the elected parliamentarians of the National League for Democracy...
Afghan peace options
President Biden’s decision to withdraw unconditionally all foreign forces from Afghanistan by September 11, 2021 will leave behind an uncertain...
Pakistani Fanatics and their Foreign Policy Overtures
A prudent leader ought to have regard not only for present troubles but also for future ones. They must prepare...
Tips on How to Get the Most from a Sunroom
If you have decided to add a sunroom to your patio, you want to get the most from it, right?...
UN chief express deep concern over East Jerusalem violence
The UN Secretary-General, António Guterres, and senior UN officials have expressed their deep concern over confrontations between Palestinians and Israeli...
Economy3 days ago
Biden should abolish corporate tax for small business, and make Big Tech pay what they owe instead
South Asia2 days ago
Has Modi Conceded ‘South Asia’ to the United States?
South Asia2 days ago
India’s Decision to Deport Rohingyas- How Fair?
Africa3 days ago
Peacebuilding in Northern Mozambique’s Insurgency: Ways Forward
New Social Compact3 days ago
Women Rights in China and Challenges
Russia2 days ago
Russia becomes member of International Organization for Migration
Intelligence2 days ago
Security of nuclear materials in India
Defense1 day ago
5th Generation Warfare: A reality or Controversy?