“If you repeat a lie often enough people will believe it and you will even believe it yourself”. -Joseph Goebbels, Nazi Propagandist
Successful dictatorships had always trapped its subjects in an ‘illusion of truth’. Those nations only showed their citizens what they were supposed to see, thus preventing any social unrest or exposure to an unpleasant reality. The primary abstracts of what is popularly known as Propaganda today can be found in the ancient Indian text of ‘Arthashastra’ and Chinese book ‘The Art of War’. In the first half of the 20th century, the Russian Federation, Fascist Italy and Nazi Germany had separate departments within their governments for propaganda works. Even though these administrative units fell over time, their models are still emulated with various scientific up-gradations by the People’s Republic of China (PRC).
Soon after the October revolution in Russia, the new dispensation started sending artists and dramatists to the countryside to romanticise the uprising and to glorify Bolsheviks. These activities were carried out by the Department of Agitation and Propaganda, popularly known as ‘Agitprop’. This propaganda machinery kept the Russians unaware of the massive killings with the state’s patronage, labour camps and death due to famines. After the establishment of PRC, multiple key initiatives were rolled out by the Chinese Communist Party (CCP) which deemed to fail. What came later was ‘Cultural revolution’ starting from 1966 and lasted until 1976. In the due period, a large number of citizens were indoctrinated; dissidents were labelled and executed as counter-revolutionaries and millions died due to famine. After opening up its market and becoming a manufacturing hub, China pulled millions of its citizens out of poverty and could later become the world’s second-largest economy. But over-ambitious China had grand designs for its global posturing and creating a utopia through propaganda for their citizens.
To begin with, China has multiple internal issues to hide from the global community. Their persecutions of Uighur Muslims in Xinjiang province and cell rule in occupied Tibet are among the few issues. Forceful abortions in Uighur women, organ harvesting, imposition of Han culture and massive re-education centres in Xinjiang are condemned by the Human Rights organisations. But ‘the great firewall’ prevents the global community from knowing the gravity of human rights abuses in China. Laogai prison camps which are Chinese equivalent to the Soviet Gulag shelters millions of prisoners, kept under inhumane conditions. Any individual not following the CCP’s axioms stands vulnerable to be named and shamed as anti-State.
China’s grip over its media is also notoriously known. Their official newspaper ‘People’s Daily’ gives a distorted world view for its citizens and CCP’s tabloid ‘Global Times’ carries their propaganda and message to the world. Controlling media is hence an important part of China’s ‘Psychological Warfare’ doctrine. Recently, China claimed that only 82,000 people in China got affected by COVID-19 pandemic. Major international health experts refuted this claim and predicted that thousands could have died in China due to the disease. Numbers will never come out to the public domain unless the CCP wants us to know the truth. China even refused to acknowledge that COVID-19 originated from their nation and accused America of bringing the virus strain to China. There were multiple reports of China exporting faulty PPE kits to the Corona affected countries. But this incident was severely downplayed by global media houses. That shows us the power of Chinese propaganda machinery where they have the resources to hide its entire negative aura and project themselves as a responsible emerging superpower.
Another important aspect is China using soft-power to further push its agenda. Confucius Institutes (CI) operated by the Chinese government is one among many strategies adopted by CCP to influence other nations. China’s National Office for Teaching Chinese as a Foreign Language (NOCFL) has established 550 CIs in foreign universities and 1172 Confucius Classrooms in primary and secondary levels of foreign schools. CIs and CCs have a presence in around 162 countries globally. U.S Secretary of state Mike Pompeo recently called the Confucius Institute as “an entity advancing Beijing’s global propaganda and malign influence campaign” on American campuses. He also stated that the students of the U.S should have access to Chinese language and culture free from manipulations. China is also using its money power to consolidate its position is western societies using academic and cultural institutions. American Education Department had recently asked Ivy League Universities to report undisclosed funds that they had received from China. Along with the Chinese Mandarin, lessons on Chinese history and polity are taught in these Confucius centres. Students are easy prey to propaganda and hence CCP has the game plan to brainwash them to create a positive image of China abroad. China had initially planned to open 1000 CIs globally by the end of 2020, calling it the Confucius revolution.
Recently, The Indian Express exposed the Chinese snooping of 10,000 influential Indian including the President, Prime Minister, Chief Ministers, Politicians, Academicians and people from all walks of life. CCP had assigned this task to a company named Zenhua Data Information Technology Co having close links with the government and PLA. There were even accusations of China collecting personal data from the users of PUBG and TikTok which lead to its ban in India along with other popular apps. TikTok contained contents that were unscientific and glorified violence but the parent company censored any references to contentious issues in China like the Tibet, Xinjiang, Communism or even ‘Winnie the Pooh’. China had banned popular global social media portals including Facebook, Instagram, Twitter, Snapchat and Tumblr. China has developed clones to all these websites which their citizens can use, but the clones are highly monitored. By doing so, CCP restricts Chinese citizens from having any free interaction with the world outside China. But even when these global social media giants are blocked in China, the Chinese government uses them for their propaganda works. Recently, Twitter deleted 1,70,000 accounts linked to China for spreading disinformation. China also uses its Proxies in Pakistan to target their antagonist nations through hybrid warfare (or 5th Generation warfare). So, the Chinese master plan of using its apparatus to create disturbances in other countries while keeping their society intact needs to be identified.
CCP’s fondness for Propaganda can be better understood by looking at China’s international aspirations. In the emerging new world order China find itself at the centre of all economic activities hence materialising the ancient notion of it being the ‘Middle Kingdom’. The Chinese government has a brutal history of crushing all dissidents. It is therefore important for the state to put its citizens in a pseudo-reality and also make the world believe that the internal affairs of China are all normal. CCP has been doing ‘Donation Diplomacy’ (some in the form of gifts) to make nations and social influencers to fall in line to the benefit of China. The U.S had even accused the Chinese government of sending students to their nation for espionage purpose. The Chinese had even launched ‘Operation Fox hunt’ for terminating Dissidents of CCP living abroad.
China’s ‘wolf warrior diplomats’ work overtime to project their nation as the new Messiah for global stability. What they wish to conceal is the repression CCP does back home through enormous propaganda. The major problem with the PRC is that it doesn’t work like a republic. Instead, it functions as a Multi-National Company (MNC) greedy for profit, exploitation of its workers and ruthless extraction of natural resources. In the due process the MNC spends millions of dollars for its image makeover through PR agencies. The rising dominance of China is a threat to global peace, the existence of its neighbouring countries and risks the very notion of reality with manipulations.