What made you popular in 2019 might not apply in 2020. With lockdowns and quarantines due to COVID-19, people are spending more time on Instagram than ever before. Competition for those users’ attention is higher than ever and brands need to get creative with their strategies and tactics to stay relevant and popular on the platform.
So here’s the ultimate guide to increasing Instagram popularity in 2020.
Work Smarter Not Harder:
Posting At The Right Time And In The Right Way:
Studies suggest that posting once or twice per day is optimal. Further research suggests that optimal times to post are between 11am-1pm and 7-9pm. Instagram’s algorithmic timeline setting makes this not only optimal, but essential. Every business is different, however, and you can tailor your posting times according to your followers habits. You can learn about your followers most active times on the Instagram Insights feature.
Consistency Is King:
Building a strong brand that connects, creates clarity, expresses creativity and is consistent is the way to build brand awareness. The key is to engage, be consistent, know your audience and your niche. Creating a plan and brand guide could be your secret weapon in unlocking your brand’s unique and original voice.
Make A Difference With Hashtags:
Selecting the best hashtags for your Instagram posts can mean the difference between appearing as a top post or sinking to the bottom of the feed without a trace. According to Hubspot, the average post contains 10.7 hashtags.
If you really need a helping hand to get started, buying Instagram followers is a quick and easy way to do it and is way more common than you would think. Of course, it’s important to only do this with legit services like iDigic or you could end up with a bunch of bots that disappear from your follower list after a few days.
Content, Content, Content:
Inspire With Content:
Focusing on visual inspiration is key for 2020. No one wants to be preached to on Instagram, so tailor your content to tell your businesses story creatively across your captions, Stories, videos, photos and profile bio. The core message is that, rather than selling, you should be aiming to connect. Sharing user generated content (UGC) can be a great way to save time, money and connect with customers. Keep captions short, snappy and clear.
Visually Please With Aesthetics:
A visually consistent feed helps by not only making you look professional, but by helping users distinguish your posts from others immediately. Instagram began as a platform to share beautiful images and that has never changed. So, a visually striking and consistent feed can help you stand out from the competition and earn more likes and follows. WebDam reports that, of the best performing brands on the platform, 60% maintain a consistent look and feel.
Use UGC As A Performance Enhancer:
User generated content is a marketer’s secret sauce. It earns high engagement rates and takes little to no effort to produce. Not only is it created and approved by your audience, but it helps to foster a sense of community around your brand.
Monitoring, Testing, Adapting:
What is Instagram Insights And How To Use It:
For business pages you can take advantage of the Instagram Insights tab. This can show you the performance of content you have posted (posts, Stories, promotions etc.). Critically, you’ll learn what worked and what flopped. What’s more you can review your reach, impressions and interactions over a given time period to bolster your analysis on what works and what doesn’t. Insights also offers key insights into audience demographics including location, age range and gender.
What To Test And How To Test It:
No plan survives first contact with the enemy and no two brands are the same. Therefore testing your tactics is the best way to understand if you are getting the most out of your Instagram presence. Examples of metrics you can test to optimize your performance include:
- Posting Times: What times are your customers online and what location are they in? Try mixing it up with the day and time you post and let Insights tell you what works best.
- Posting Type: Some brands find that Stories earn them higher engagement rates. Some brands find that traditional posts are more effective. You won’t know what’s best for you until you try out both.
Applying Lessons Learned From Analysis:
None of these insights mean anything unless you learn from them and incorporate them into your strategy. Make it a point to do a weekly deep dive into your Insights tab to see what’s stopping you from sitting at the cool kids table on Instagram.
By paying attention to your content, audience behaviour and Instagram Insights, you’ll quickly learn what’s increasing your popularity and what’s holding you back. What will you do to increase your Instagram popularity in 2020?
Uzbek home appliance manufacturer Artel joins United Nations Global Compact
This week, Artel Electronics LLC (Artel), Central Asia’s largest home appliance and electronics manufacturer, has become an official participant of the United Nation Global Compact (UNGC). Launched in 2000, the UNGC is a voluntary leadership platform for the development, implementation, and disclosure of responsible business practices. Artel becomes Uzbekistan’s third company to participate.
Artel joins over 10,000 companies worldwide, including Microsoft, Facebook and Nestlé, in affirming the Compact’s ten principles. These include a commitment to human rights, labour standards, sustainability, and anti-corruption. The company will also seek opportunities to promote the UN’s Sustainable Development Goals (SDGs). As one of the country’s largest companies, Artel’s membership will provide significant momentum towards the alignment of the Uzbek private sector with international standards.
Furthermore, Artel has become a founding member of the Coalition of Business Champions for the Sustainable Development of Uzbekistan. Artel will use its position alongside coalition partners to promote placing environmental and social considerations at the heart of the country’s growth. This builds on the company’s significant work on water provision, gender equality and education.
Bektemir Murodov, CFO of Artel Electronics, said: “We are delighted to join the UN Global Compact and become part of such a proactive global community of businesses working towards sustainable development. As a large Uzbek company, we have a huge responsibility to promote sustainability as well as international labour standards, human rights and anti-corruption. This reaffirms our commitment to these principles.
We also know that this is a great opportunity to learn from some of the world’s leading companies, and we look forward to taking an active part in the conversation around how to promote the SDGs in Uzbekistan.”
Becoming a participant of the UNGC is the next step in Artel’s ESG development. The company has restructured its corporate governance to align with international best practice, and continually works to increase the efficiency of its products and reduce the environmental impact of its operations. Artel also has significant social projects that focus on water access and education. Most recently, Artel promoted the UN’s 16 days of Activism against Gender-based Violence and will soon launch a Women’s Development Programme with a legal clinic to promote legal literacy and gender equality.
World Bank Provides $100 Million to Accelerate Rwanda’s Digital Transformation
The World Bank Group today approved $100 million in financing under the International Development Association’s (IDA) Scale Up Window to help the Government of Rwanda increase access to broadband and selected digital public services, and strengthen the digital innovation ecosystem in Rwanda.
The new Digital Acceleration Project will support the government to expand digital access and adoption by spearheading a series of innovative digital access and inclusion initiatives, including supporting 250,000 households with financing to help acquire smart devices as well as training three million people in basic digital literacy (with targets for girls and women).
The project will also enhance the government’s digital service capabilities by equipping it with the ability to harness the power of big data and develop at least 30 new or upgraded digital services through large-scale investments in shared digital standards, platforms, and infrastructure. These will enable the government to safely scale more fully transactional and remote service delivery, including enrolling and issuing new digital ID credentials to 75 percent of the population. Finally, the project will increase Rwanda’s capacity to support digitally enabled innovation by strengthening the local entrepreneurship ecosystem, developing Rwanda’s digital talent base and helping tech firms to move from startup to growth. At least 300 digital start-ups will be directly supported by the project, with a focus on those that are female-owned.
“Expanding digital access and adoption, enhancing digital public service delivery and promoting digitally enabled innovation are essential for Rwanda’s digital transformation which can in turn help drive a robust post-COVID-19 recovery,” said Rolande Pryce, World Bank Country Manager for Rwanda. “The Rwanda Digital Acceleration Project encompasses all these elements and will contribute to Rwanda’s vision to become a knowledge-based economy and upper middle-income country by 2035, by leveraging digital technologies to accelerate growth and poverty reduction.”
The project will also support Rwanda’s efforts to crowd in private sector investment in digital inclusion initiatives, digital infrastructure and through support for digital innovation and entrepreneurship – with the goal of preparing the country for a data-driven and e-service based economy capable of supporting sustainable recovery in a post-COVID-19 context.
“For Rwanda to leverage digital transformation as a driver of growth, job creation and greater service delivery, digital adoption needs to markedly improve. This project will help Rwanda tackle the affordability of digital devices and services, but also bridge lingering basic digital literacy gaps, to increase local demand for digitally-enabled services and platforms,” said Isabella Hayward, World Bank Digital Development Specialist, and Task Team Leader of the project. “The project will also support the GoR’s aspirations of providing 24-hour, cashless, paperless and fully transactional Government-to-Government, Government-to-Business, and Government-to-Person e-services both at the central government and sectoral levels.”
The project will be co-financed in the amount of $100 million by the Asian Infrastructure Investment Bank (AIIB), of which Rwanda is a non-regional member. This will be the AIIB’s second investment in Rwanda, and the first digital project investment financing to be co-financed with the AIIB.
The City of Ideas platform is a unique opportunity to make the city comfortable
The Moscow City of Ideas platform is a platform where citizens can propose ideas for solving various issues related to the life of the capital and vote for proposals selected by experts.
Ideas with the largest number of votes are implemented in the city. Over the seven years of such projects, more than 270 thousand Muscovites have sent about 112 thousand ideas for the development of urban infrastructure. More than four thousands of them were selected by experts for further study, over three thousand ideas have already been implemented.
The citizens took part in projects like “My Park”, “Electronic House”, “Moscow Central Diameters”, “Moscow child health center”, “Museums of Moscow” and much more. Thanks to the proposed ideas, new public transport routes have appeared, a Moscow standard for children’s recreation has been developed, public service centers, children’s and adult clinics, libraries, and parks have been transformed.
After modernization, the City of Ideas platform has become more user-friendly. Citizens themselves propose suggestions of improving the platform. 12 thousand residents of the capital took part in the project. They proposed with over 600 ideas. The implementation plan included 121 of them, some have already been implemented.
Today, the platform provides short video instructions and materials explaining how to use platform. This will help both beginners and advanced users. Now citizens can submit their ideas directly from the platform’s main page. When sending a photo attached to the text.
The modernization also affected the voting process: the ideas that pass the expert selection will be presented in a single list. You don’t need to go to each page for grading.
And most importantly, the City of Ideas platform today has a modern design. These changes were suggested and supported by the citizens.
This service is available to individuals, representatives of legal entities and individual entrepreneurs.
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