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Ultimate Guide To Increased Instagram Popularity In 2020

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What made you popular in 2019 might not apply in 2020. With lockdowns and quarantines due to COVID-19, people are spending more time on Instagram than ever before. Competition for those users’ attention is higher than ever and brands need to get creative with their strategies and tactics to stay relevant and popular on the platform.

So here’s the ultimate guide to increasing Instagram popularity in 2020.

Work Smarter Not Harder:

Posting At The Right Time And In The Right Way:

Studies suggest that posting once or twice per day is optimal. Further research suggests that optimal times to post are between 11am-1pm and 7-9pm. Instagram’s algorithmic timeline setting makes this not only optimal, but essential. Every business is different, however, and you can tailor your posting times according to your followers habits. You can learn about your followers most active times on the Instagram Insights feature.

Consistency Is King:

Building a strong brand that connects, creates clarity, expresses creativity and is consistent is the way to build brand awareness. The key is to engage, be consistent, know your audience and your niche. Creating a plan and brand guide could be your secret weapon in unlocking your brand’s unique and original voice.

Make A Difference With Hashtags:

Selecting the best hashtags for your Instagram posts can mean the difference between appearing as a top post or sinking to the bottom of the feed without a trace. According to Hubspot, the average post contains 10.7 hashtags.

Purchase Followers

If you really need a helping hand to get started, buying Instagram followers is a quick and easy way to do it and is way more common than you would think. Of course, it’s important to only do this with legit services like iDigic or you could end up with a bunch of bots that disappear from your follower list after a few days.

Content, Content, Content:

Inspire With Content:

Focusing on visual inspiration is key for 2020. No one wants to be preached to on Instagram, so tailor your content to tell your businesses story creatively across your captions, Stories, videos, photos and profile bio. The core message is that, rather than selling, you should be aiming to connect. Sharing user generated content (UGC) can be a great way to save time, money and connect with customers. Keep captions short, snappy and clear.

Visually Please With Aesthetics:

A visually consistent feed helps by not only making you look professional, but by helping users distinguish your posts from others immediately. Instagram began as a platform to share beautiful images and that has never changed. So, a visually striking and consistent feed can help you stand out from the competition and earn more likes and follows. WebDam reports that,  of the best performing brands on the platform, 60% maintain a consistent look and feel.

Use UGC As A Performance Enhancer:

User generated content is a marketer’s secret sauce. It earns high engagement rates and takes little to no effort to produce. Not only is it created and approved by your audience, but it helps to foster a sense of community around your brand.

Monitoring, Testing, Adapting:

What is Instagram Insights And How To Use It:

For business pages you can take advantage of the Instagram Insights tab. This can show you the performance of  content you have posted (posts, Stories, promotions etc.).  Critically, you’ll learn what worked and what flopped. What’s more you can review your reach, impressions and interactions over a given time period to bolster your analysis on what works and what doesn’t. Insights also offers key insights into audience demographics including location, age range and gender.

What To Test And How To Test It:

No plan survives first contact with the enemy and no two brands are the same. Therefore testing your tactics is the best way to understand if you are getting the most out of your Instagram presence. Examples of metrics you can test to optimize your performance include:

  • Posting Times: What times are your customers online and what location are they in? Try mixing it up with the day and time you post and let Insights tell you what works best.
  • Posting Type: Some brands find that Stories earn them higher engagement rates. Some brands find that traditional posts are more effective. You won’t know what’s best for you until you try out both.

Applying Lessons Learned From Analysis:

None of these insights mean anything unless you learn from them and incorporate them into your strategy. Make it a point to do a weekly deep dive into your Insights tab to see what’s stopping you from sitting at the cool kids table on Instagram.

By paying attention to your content, audience behaviour and Instagram Insights, you’ll quickly learn what’s increasing your popularity and what’s holding you back. What will you do to increase your Instagram popularity in 2020?

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Deloitte Introduces ReadyAI™ Artificial Intelligence-as-a-Service Solution

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Deloitte introduced ReadyAI, a full portfolio of capabilities and services to help organizations accelerate and scale their artificial intelligence (AI) projects. ReadyAI brings together skilled AI specialists and managed services in a flexible AI-as-a-service model designed to help clients scale AI throughout their organizations.

The AI market is expected to exceed $191 billion by 2024, growing at 37% compound annual growth rate. As organizations accelerate their adoption of AI, many struggle with challenges such as limited access to specialized talent, slow development cycles, and the resources to continuously maintain AI models. Creating and sustaining AI models at scale typically requires people with capabilities across data science, IT operations and user experience (UX) who work seamlessly towards a common goal. With Deloitte’s ReadyAI, organizations now have access to the services, technology and expertise they need to accelerate their AI journey.

ReadyAI offers comprehensive service capabilities including:

Data preparation: Provide data extraction, wrangling and standardization services. Also supports advanced analytical model development through feature engineering.

Insights and visualization: Design and generate reports and visual dashboards utilizing data output from automations to improve business outcomes and automation performance.

Advanced analytics: Data analysis for both structured and unstructured data. Creation of rule-based bots and insights-as-a-service.

Machine learning and deep learning: ML and deep learning model development. Video and text analytics to assist conversational AI.

Machine learning deployment: Create deployment architecture and pipelines for upstream and downstream integration of ML models.

Model management and MLOps: Management of model performance, migration and maintenance. Automation of model monitoring process and overall DevOps for machine learning.

Deloitte’s recent “State of AI in the Enterprise” third edition study of enterprise AI adopters found that less than half of adopters believe they have a high level of skill around integrating AI technology into their existing IT environment. With a talent pool of more than 3,100 AI professionals, Deloitte can assemble teams that have the right combination of industry, domain and AI technology skills to best suit clients’ needs. These experts include cloud engineers, data scientists, data architects, technology and application engineers, business and domain specialists, and visualization and design specialists. By leveraging the right combination of skills, organizations can quickly accelerate their AI journey.

ReadyAI teams operate as an extension of clients’ teams often for engagements of six months or more. Services are available as a flexible, subscription model, allowing clients to scale resources and capabilities up or down based on business needs and priorities. Learn more about ReadyAI.

Gartner, the world’s leading information technology and advisory company, named Deloitte a Leader for the seventh time in a row in its February 2021 report titled, “Magic Quadrant for Data and Analytics Service Providers.”

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Positive Tech Solutions Will Forge The Recovery

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Global leaders back the need for more technology governance to tackle the most pressing global problems at the World Economic Forum’s inaugural Global Technology Governance Summit, which closed on Wednesday.

The summit, hosted by Japan, was opened by Prime Minister Suga Yoshihide with a welcome address in which he emphasized the timeliness of discussions among leaders on the implementation of digital technologies in the post-COVD era. Suga also reaffirmed his commitment to accelerating reforms to create the world’s most advanced digital society.

More than 2,000 leaders gathered virtually to address the adoption of technology to improve lives and respond to global challenges. The World Economic Forum Centre for the Fourth Industrial Revolution (C4IR) Network will develop this work throughout 2021 and beyond.

An interactive experience was designed for the participants, embedding technology into the summit. Registered participants were invited to learn about non-fungible tokens (NFTs) by collecting fragments – called “shards” – of “Voice Gems” designed by artist Harry Yeff (Reeps 100). Over 250 shards were minted on the first day.

Among the summits outcomes and commitments include:

Two new regional networks of cities were launched in Latin America and South Asia as part of the G20 Global Smart Cities Alliance. The city networks, modelled after the C4IR Japan’s successful Japan Smart City Alliance, aim to bolster small and medium-sized cities’ capacity to realize the Fourth Industrial Revolution’s benefits and safeguard against governance challenges.

The C4IR Network will support Agile Nations, a global initiative to enable government, business, and civil society to share evidence and insights into innovative governance. The Network re-committed its support for the Agile50 initiative at the summit, recognizing the role of experts and business leaders in driving agility in governments worldwide.

To address pressing challenges and opportunities relating to the rise of new digital currency, central bank digital currency, and so-called “stablecoins,” the Digital Currency Governance Consortium (DCGC) is convening more than 80 organizations representing numerous sectors and geographies.

The Forum established the Future of the Connected World initiative with five priority areas for collective action in 2021-2022. Building on the pilot project’s success for Accelerating the Impact of Industrial IoT for SMEs in São Paolo, Brazil, the C4IR Network will expand projects in Colombia, Kazakhstan, Saudi Arabia, South Africa, and Turkey.

Executive leaders from the public and private sector, representing more than 12 countries on five continents, released a new roadmap for building a connected future that benefits all. The roadmap and global action plan seek to rally and mobilize the international community on a set of five actions and 37 initiatives to advance the governance of the internet of things and related technologies.

The Dubai Roads and Transport Authority (RTA) will adopt the framework and pilot it as part of its World Challenge for Self-Driving Transport, trialling autonomous delivery vehicles and using the framework to test a series of performance-based regulations. The impact of this is a framework developed by a Forum project sponsored by the Global Autonomous Vehicle Council (GAVC), which is being used as an incremental part of Dubai’s roadmap to make 25% of its travel driverless by 2030.

The following reports and white papers were published:

The Rebuilding Trust and Governance: Towards Data Free Flow with Trust (DFFT) white paper gives a bird’s-eye view of global data governance issues, including privacy, fair competition, cybersecurity and transparency to strengthen trust-governance mechanisms.

The Medicine from the Sky: Opportunities and Lessons from Drones in Africa report provides a framework for evaluating where these technologies can be best applied to improve healthcare.

A new resource, Global Governance Toolkit for Digital Mental Health, provides help for governments, regulators and independent assurance bodies to address growing ethical concerns over the use of technology in mental and behavioural health.

The Technology Futures report outlines new ways for leaders to predict future trends. It provides a framework for leaders to assign probability to trends and forecast risks and uses speculative fiction to bring these to life.

A new white paper, Co-designing Digital Interventions and Technology Projects with Civil Society outlines how policy-makers and business leaders can collaborate with civil society to address power imbalances. It explores how each sector can co-design tech and bring equitable access.

Transforming Rural Mobility with MaaS explores mobility as a service (MaaS), which will be at the forefront of a new generation of mobility services. It focuses on examples from Japan and examines the common challenges and success factors for MaaS to support local government and related enterprises to transform mobility.

The C4IR Network Affiliate Centres made the following commitments:

C4IR Brazil will launch a data governance prototype for noncommunicable disease (NCD) patients to facilitate remote monitoring and public-private sharing of patients’ data in the health system.

C4IR Colombia will publish a regulatory framework for data exchange with the Data for Common Purpose Initiative.

C4IR India initiated the Artificial intelligence for Agriculture Innovation (AI4AI) project to explore the use of Fourth Industrial Revolution technologies throughout the food chain, from seed to fork. The project, supported by more than 60 industry, government and start-up partners, is currently piloted in Telangana, India. C4IR India has also launched Fourth Industrial Revolution for Sustainable Transformation of Health (FIRST Health). Theproject explores the role of the Fourth Industrial Revolution technologies in 18 areas of health, including preventive, curative and governance.

C4IR Israel is committed to enabling the future of mobility by taking the existing pilot programmes and creating a scalable commercial business model that is safe, sustainable and ethical.

C4IR Japan has developed an approach called Authorized Public Purpose Access (APPA), which seeks to use data for the public good while balancing all stakeholders’ rights and interests.

The Centre for the Fourth Industrial Revolution Ocean will lead the Action Coalition on Ocean Data together with Microsoft. The coalition strives to deliver open, transparent and easily accessible universal data to comprehensively understand “life below water” for better policies and decision-making. The coalition will be open and inclusive to all actors seeking to liberate ocean data; the Ocean Data Platform will be at the heart of solutions to unlock this data.

C4IR Rwanda’s most recent work on pending data protection legislation will serve as a foundation in helping to achieve Rwanda’s ambitions of becoming a proof-of-concept hub for technology innovation and regulation.

C4IR Saudi Arabia will hold its official launch event, along with projects designed to advance multistakeholder collaboration on agile governance frameworks and AI, IoT and blockchain. The centre will develop frameworks that usher in advanced autonomous mobility through heavy-lift drones and accelerate the advent of autonomous trucks and vessels, thereby expanding mobility opportunities for air, land, and sea.

C4IR South Africa will address the needs of small, medium and micro-enterprises (SMMEs) by launching a series of projects to develop policy protocols for accelerating the adoption of emerging technologies by SMMEs and mitigating associated risks.

C4IR Turkey will address the need for human-centric technology using governance models designed by the collective rationality that has emerged from the rapid spread of IoT, AI, and other Fourth Industrial Revolution technologies.

C4IR UAE is launching a report focused on developing a precision medicine programme locally, highlighting the critical process areas, including the infrastructure and regulatory environment. It aims to further the growth of the healthcare industry in the UAE and exchange healthcare data globally. C4IR UAE will also lead multiple tokenization pilots to test blockchain technology to modernize the financial system and improve access to capital and liquidity to further economic diversification and digital growth in the UAE.

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New Resource for Protecting Personal Data for Mental Health Apps

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The COVID-19 crisis has exposed an enduring silent epidemic and greatly accelerated the need for a properly funded and functioning global mental health ecosystem. New ethical questions about safety, efficacy, equity and sustainability are being raised by groups worldwide. Over 10,000 mental health apps are currently on the market, but regulations are not robust enough to protect against the sharing of sensitive consumer data or measure the quality of disruptive technologies such as AI-based chatbots, therapy in virtual reality, or digital phenotyping.

The Global Governance Toolkit for Digital Mental Health: Building Trust in Disruptive Technology for Mental Health, launched today by the World Economic Forum and Deloitte, aims to provide governments, regulators and independent assurance bodies with the tools to protect personal data, ensure high quality of service, endorse effective outcomes and address safety concerns.

These tools include a framework of governance principles, standards and processes, along with a code of ethics and a methodology for adapting these to different jurisdictions’ cultural, legal, medical and clinical situations.

Arnaud Bernaert, Head of Shaping the Future of Health and Healthcare, World Economic Forum, said: “People are turning to technology solutions to a growing number of challenges. It is important that services are trusted and people are asking the right questions about the services they are using. This toolkit will hopefully be a resource for governments, businesses and consumers to ensure a safer and more trustworthy future.”

Stephanie Allen, Global Health Care Sector Leader, Deloitte, said: “This initiative is about protecting consumers, enabling them to more easily assess quality mental healthcare, helping them make more informed choices about their own mental health, and encouraging the strategic growth of safe, ethical and effective digital mental health services.”

The toolkit has been piloted in partnership with the New Zealand Ministry of Health. It can be used by governments and regulators to create principles and standards that encourage the safe, ethical and strategic implementation of digital mental health services, by healthcare and insurance organizations to integrate high-quality digital mental health services, and by digital mental health innovators and consumers to create and use trusted services.

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