The 2020 edition of World Tourism Day will celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.
Celebrated on 27 September with the theme of “Tourism and Rural Development”, this year’s international day of observation comes at a critical moment, as countries around the world look to tourism to drive recovery, including in rural communities where the sector is a leading employer and economic pillar.
The 2020 edition also comes as governments look to the sector to drive recovery from the effects of the pandemic and with the enhanced recognition of tourism at the highest United Nations level. This was most notably illustrated with the recent release of a landmark Policy Brief on tourism from UN Secretary-General Antonio Guterres in which he explained that “for rural communities, indigenous peoples and many other historically marginalized populations, tourism has been a vehicle for integration, empowerment and generating income.”
Historic International Cooperation
For the first time in the 40-year history of World Tourism Day, the official celebration will not be hosted by a single Member State of the United Nations specialized agency. Instead, nations from the Mercosur bloc (Argentina, Brazil, Paraguay and Uruguay, with Chile joining with observer status) will serve as joint hosts. This co-hosting agreement exemplifies the spirit of international solidarity that runs through tourism and which UNWTO has recognized as essential for recovery.
UNWTO Secretary-General Zurab Pololikashvili said: “All around the world, tourism empowers rural communities, providing jobs and opportunity, most notably for women and youth. Tourism also enables rural communities to hold onto their unique cultural heritage and traditions, and the sector is vital for safeguarding habitat and endangered species. This World Tourism Day is a chance to recognize the role tourism plays outside of major cities and its ability to build a better future for all.”
Rural areas hit hard by COVID-10
For countless rural communities around the world, tourism is a leading provider of employment and opportunities. In many places, it is one of the few viable economic sectors. Moreover, development through tourism can also keep rural communities alive. It is estimated that by 2050, 68% of the world population will live in urban areas, while 80% of those currently living in ‘extreme poverty’ live outside of towns and cities.
The situation is particularly hard for youth: young people in rural communities are three times more likely to be unemployed than older adults. Tourism is a lifeline, offering young people a chance to earn a living without having to migrate either within their home countries or abroad.
World Tourism Day 2020 will once again be celebrated by UNWTO’s Member States in all global regions as well as by cities and other destinations and by private sector organizations and individual tourists. It comes as communities in rural areas also struggle with the impacts of the COVID-19 pandemic. These communities are usually much less-prepared to deal with the short and longer-term impacts of the crisis. This is due to a number of factors, including their aging populations, lower income levels and the continuing ‘digital divide’. Tourism offers a solution to all of these challenges.
Advancing Harmonized Travel Protocols and Financing Tourism’s Survival
The World Tourism Organization (UNWTO) has again convened its Global Tourism Crisis Committee to lead the sector in harmonizing travel and health protocols and securing vital financing for businesses struggling to survive an historic crisis.
The ninth meeting of the Crisis Committee advanced solutions to the biggest challenges standing in the way of international travel returning.
Committee members, drawn from political leadership, international organizations, including UNWTO’s sister UN agencies, finance and the private sector, discussed the Crisis Committee’s Recommendations, which focus on four core areas: the resumption of safe, cross-border travel; promoting safe travel at all points of the tourist journey; providing liquidity to tourism businesses and protecting jobs, and restoring confidence in travel.
The virtual meeting was co-hosted by the Kingdom of Saudi Arabia. Opening the proceedings, the Minister for Tourism, His Excellency Ahmad bin Aqil Al Kateeb, said: “Saudi Arabia has been collaborating with partners across the public and private sectors both regionally and globally to accelerate the resumption of international travel. The facilitation of safe and seamless travel is the only way to restore confidence among travelers and tourism businesses, which will ultimately be the drivers of the sector’s recovery.”
Harmonized protocols and building confidence
The Committee backed the proposed EU Digital Green Pass as an example of joined-up protocols for other regions to follow. Addressing the meeting, EU Vice President Margaritis Schinas said that “we can make summer 2021 the beginning of the post-pandemic era, one that is safer, more sustainable, more resilient and more prosperous”. He stressed that “the tourism sector can – and should – be at the forefront of this effort, leading the recovery of the European and the global economy”.
Mr. Schinas also outlined the work being done to raise consumer confidence in tourism, already devastated by issues surrounding cancelling and refunding travel services and noted: “UNWTO’s efforts to develop an International Code for the Protection of Tourists are most welcome”. The landmark legal code is one of several key UNWTO initiatives aimed at restoring confidence in international travel.
Also at the Committee, UNWTO and IATA (the International Air Transport Association) announced the forthcoming launch of a new Destination Tracker. This tool will be available on the websites of both organizations and provide comprehensive and up-to-date information on the restrictions and requirements of airlines and destinations, allowing tourists to make informed choices.
Recommendations for Recovery
The Recommendations of the UNWTO Global Tourism Crisis Committee highlight the importance of basing policies on current international health and aviation regulations, including but not limited to provisions from the World Health Organization (WHO) and those the International Civil Aviation Authority (ICAO), most notably its ‘Take Off’ guidance and the work of its Civil Aviation Recovery Taskforce (CART). The Recommendations also call for the creation of Public Health Corridors, the implementation of digital health solutions and the development of a common “traffic-light” system as a recognizable risk management framework. In presenting the Recommendations, the Minister of Tourism of Greece and Chair of the UNWTO Crisis Committee’s Technical Group, Harry Theoharis, said that ”this year we have more tools in our arsenal, including vaccinations, to address all concerns of travellers and people employed in the tourism sector.”
Financing tourism’s survival
Through the Global Tourism Crisis Committee, UNWTO also advanced on its work addressing one of the other key challenges facing global tourism, namely the sudden halt of tourism cash flow and the need to support businesses and protect jobs. Along with ICAO and the WHO, UNWTO is one of the only UN agencies working with the OECD on its International Mobility Initiative. UNWTO is also working closely with the European Bank for Reconstruction and Development (EBRD).
OECD and EBRD again contributed to the latest meeting of the Crisis Committee, advancing coordinated efforts to both support tourism businesses through the current crisis and also to build future resilience and achieve greater sustainability, including through promoting green investments in the sector. Also updating the Committee were the Inter-American Development Bank (IDB) and the International Finance Corporation (IFC), with their representatives focusing in particular on the potential role of innovation, green investments in tourism and on supporting businesses, now and during the recovery phase.
Vaccinate SIDS to Restart Tourism Kickstart Recovery, UNWTO Urges
The World Tourism Organization (UNWTO) is calling for the international community to show solidarity with Small Island Developing States by ensuring they have access to COVID-19 vaccinations.
With tourism a leading employer and economic pillar for many of the SIDS, the United Nations specialized agency has stressed that pledges to ensure ‘nobody is left behind’ in the recovery phase of the crisis must be backed up with firm actions. Given the relatively small size of the populations of the SIDS, the cost of mass vaccinations will be minimal compared to the potential benefits of restarting tourism. Moreover, given tourism’s wide value chain and proven ability to create opportunity for all, the impact of rolling out mass vaccinations and allowing tourism to restart, will go beyond economic benefits.
UNWTO Secretary-General Zurab Pololikashvili says: “By sharing vaccines with Small Island Developing States, the international community can help accelerate the restart of tourism in these leading destinations. Due to the size of the populations of the SIDS, the cost of mass vaccinations will be small, but the benefits will be significant. It will restore confidence in visiting SIDS, allowing the many social and economic benefits of tourism to return.”
Secretary-General Pololikashvili made the comments after a meeting with His Excellency Dario Item, Ambassador of Antigua and Barbuda to Spain, at the UNWTO headquarters in Madrid. One of the 38 SIDS, Antigua and Barbuda is a top tourism destination and is looking to the restart of tourism to protect businesses and jobs and economic growth at both the national and local level. Ambassador Item affirmed Antigua and Barbuda’s application to become a Member State of UNWTO, pending ratification by the upcoming UNWTO General Assembly (October 2021, Marrakesh, Morocco).
According to UNWTO data, prior to the start of the pandemic, tourism accounted for more than 30% of total exports in the majority of the 38 SIDS. In some countries, this proportion has risen as high as 90%. The significance of tourism makes these destinations especially vulnerable to falling tourist numbers, making the timely restart of the sector of vital importance.
Tourism’s Recovery Strategies
The Asian Development Bank (ADB) partnered with the UN World Tourism Organization (UNWTO) to lead a conversation on what the COVID-19 pandemic’s impact on global tourism means for development across the Asia-Pacific region. Held as part of the World Trade Organization’s Aid-for-Trade Stocktaking Event, the special session brought key sector representatives together to assess how the sector can be transformed to drive recovery and build sustainability.
According to the latest data from UNWTO, the pandemic led to a 73% fall globally in international tourist arrivals in 2020. The drop has been even steeper in Asia-Pacific where ADB estimates a decline of over 80% for 2020, as many Asian countries continued to impose strict travel restrictions. This sudden fall has placed the sector’s ability to drive sustainable development forward on hold.
Building Sustainability and Resilience
The special event at WTO, moderated by Anna Fink, Economist at ADB, explored how ‘aid-for-trade’ can be used to build greater sustainability and resilience in the tourism sector. Joining Matthias Helble Senior Economist at the Asian Development Bank and Zoritsa Urosevic Director of Institutional Relations and Partnerships at UNWTO were representatives from the governments of Azerbaijan and New Zealand, and Suzanne Becken, a tourism expert from Griffith University.
ADB’s Matthias Helble shared that, according to latest ADB estimates, a full recovery for the sector is only expected by 2023 at the earliest. Promotion of domestic tourism, as well as the creation of ‘travel bubbles’ that would allow travel to resume between certain destinations, were highlighted as potential strategies for driving recovery in the short-term. The introduction of vaccine passes could further accelerate recovery. However, these measures should only be temporary, and countries ultimately need to prepare for a full opening.
Short and Long-Term Support for Tourism
ADB’s Matthias Helble stressed that a prolonged pandemic puts the survival of large parts of the tourism sector at risk. To help governments finance policy measures that facilitate targeted aid to households and firms most severely affected by the pandemic, ADB launched a $20 billion support package in April 2020. By the end of 2020, ADB had committed $16.3 billion of this package in the form of grants, technical assistance, and loans to developing member governments and the private sector. At the same time, UNWTO has expanded on its support to Member States across the region, including through the launch of the UNWTO Tourism Recovery Technical Assistance Package, delivering expert support to destinations across the historic Silk Road.
For longer-term recovery, UNWTO’s Zoritsa Urosevic stressed the importance of developing a new finance architecture to to adopt and build innovative, low carbon, circular, safe, and inclusive business policies, and instruments for recovery. At the same time, both ADB and UNWTO reiterated the importance of international cooperation and the harmonization of policies, both to restart international tourism and then to monitor and guide future growth to ensure the sector delivers on its potential to drive sustainable development.
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