Throughout history civilizations have been overtaken by successors. These in turn decline and fall as time marches on. Often all that remain are monuments, an occasional palace or temple often a tomb, usually in ruins unless of relatively current vintage.
The ancient Egyptians built massive pyramids to bury their pharaohs, projects lasting a lifetime and ensuring a reliable source of income for the workers and others involved.
The Greeks favored exquisitely proportioned temples and statuary rendered with a skill that was not matched again until the Renaissance. One would be remiss not to mention their vast output of the mind from philosophy and logic to the poetry and drama played out in the amphitheaters.
If Roman entertainment relied on blood and gore, it was part of a culture of brutal wars, subjugation and suppression of foreign peoples welded into an empire. Then there was Roman law, even if it applied only to citizens.
Of more recent vintage are the great cathedrals of Europe like Chartres, tall, massive, constructed in a span of time unimaginable in our era of haste. Preceding them were the great mosques of the Muslim era decorated in geometric shapes and colors to dazzle the eye. Damascus and Isfahan come to mind.
Then there are the Nasrid kings of Grenada in southern Spain, al Andalus to these descendants of North African Berbers and Arabs who ruled there for several centuries. A time when the three Abrahamic religions coexisted in relative harmony it saw the flowering of a civilization noted for its mixture of opposites.
The city of Cordoba with its great mosque was an early fruit of this admixture becoming the largest city in Europe during the 10th century, although civil wars had diminished it considerably by the 13th century. Yet the 13th century began the growth of a city on a hill now called Alhambra probably due to the reddish color (alhamra in Arabic) of the rock face. Housing some 40,000 citizens then, not many of the buildings survive. Notable are the defensive citadel Alcazaba, three palaces — the Mexuar, the Comares and the Court of the Lions — and an encircling wall with battlements and towers. The great mosque was replaced by a Franciscan monastery in the 15th century and is now a parador — a government-run hotel that was formerly a castle or palace or the like.
The Courtyard of the Lions is justly famous as the symbol of Alhambra. The twelve lions at the center appear to be holding up a water basin right in the center of a network of channels … on the periphery, colonnades supporting delicately carved arches form an abbey-like cloister. But the walls in the adjoining rooms hold their own surprise in intricately carved geometries of colored tiles and plasterwork. Glancing up, the ceilings are designed to take your breath away. Even more intricately constructed, they comprise thousands of meticulously carved sections of wood rising layer upon layer to feast the eye as small apertures allow in shafts of sunlight or moonlight. Watercourses run through many rooms spilling across portals into pools among enclosed gardens melding interior with exterior and joining it with nature.
The architect LeCorbusier called it ‘the intelligent, just and magnificent interplay of volumes made harmonious by daylight.’ Henri Matisse exclaimed, ‘The Alhambra is a marvel’ and Washington Irving captured imaginations throughout the western world with his 1832 book, The Alhambra. At the time going to rack and ruin, his romantic vision helped to trigger an effort to preserve the precious gem.
Now a magnet for tourists, it remains a precious reminder of what an intermingling of cultures can produce — just as the Taj Mahal does in India where Mughal emperors often married Hindu Rajput princesses and Shah Jahan (whose mother Manmati was one) built his own marvel.
Squid Game, Style influence and Sustainable consumption
Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.
Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on. On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.
Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.
The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist. Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.
With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.
However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.
So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.
The winner of the All About Photo Magazine contest is a picture of a happy Nenets family
The work of the Russian photographer Yulia Nevskaya “Tundra People” – a photograph of a happy woman from the Russian northern region of Taimyr surrounded by three children won first prize in the All About Photo Magazine travel photography competition. This photograph’s victory is particularly noteworthy for the UNESCO-announced Decade of Indigenous Languages (2022–2032), which will focus on the rights of native speakers of indigenous languages.
All About Photo is a free and independent magazine that has become one of the most vibrant portals of photography on the web. Moreover, All About Photo result is one of the most far-reaching online magazines where you can find everything related to photography.
Nevskaya worked a lot in the north of Russia, including with small peoples: the Nenets and the Sami. She took many photographs in one of the most interesting and northern cities of Russia – Norilsk.
This is how she described her trip.
“Norilsk is an industrial city, there are many industries that are harmful to the environment. This city was a revelation for me. I expected to see a smoky sky and an oppressive atmosphere. But the city turned out to be full of light, a combination of shades of white and blue against the background of the silence of the Arctic, “Nevskaya said.
The main enterprise of the city – Norilsk Nickel – has been actively cooperating with the indigenous people of the region for a long time.
The Taymyr Peninsula is a peninsula in the Far North of Russia, in the Siberian Federal District, that forms the northernmost part of the mainland of Eurasia. Administratively it is part of the Krasnoyarsk Krai Federal subject of Russia.
Nornickel has been cooperating with the Indigenous Minorities of the North for more than 30 years.
The photo shows Angelina Wanga with her children Denis, Linda and Dima. The picture was taken at the end of April. Snow in the tundra will melt only at the beginning of summer.
In July, at the UNESCO headquarters in Paris, with the support of Norilsk Nickel, the exhibition “The World in the Faces” of the famous Russian photographer Alexander Khimushin was held. The author personally presented a collection of more than 170 artistic photographic portraits of representatives of different peoples of the world, shot in authentic national costumes in places of residence. The exhibition was dedicated to the upcoming International Decade of the World’s Indigenous People and Their Languages. It is a celebration of multiculturalism and our incredible ethnic diversity at its best.
In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.
Khimushin became the first Russian photographer to have an exhibition at the UN headquarters in New York. Works from The World in Faces project were exhibited at the University of Lille in France, and for six months were broadcast on the screen of the world’s largest digital art center in Bordeaux.
Landmark report highlights untapped potential of Africa’s film industry
Africa’s film and audiovisual industries could create over 20 million jobs and contribute $20 billion to the continent’s combined Gross Domestic Product (GDP), the UN cultural agency, UNESCO, said on Tuesday in a new report highlighting this untapped potential.
The African Film Industry: Trends, Challenges and Opportunities for Growth is the first-ever mapping of the sector, which currently employs some five million people and accounts for $5 billion in GDP across Africa.
Making creativity viable
Audrey Azoulay, the UNESCO Director-General, presented the report in Paris alongside esteemed filmmakers Abderrahmane Sissako and Mati Diop.
“This landmark publication reflects on the importance of strengthening international cooperation to enable all countries, in particular developing countries, to develop cultural and creative industries that are viable and competitive both nationally and internationally,” she said.
The report aims to help the African film industry, and decision-makers, to take stock of the current landscape and plan strategically for future growth.
Africa’s potential as a film powerhouse remains largely untapped, despite a significant growth in production across the continent, the report argues. Nigeria alone produces around 2,500 films a year.
Even though affordable digital film equipment and online platforms allow direct distribution to consumers, opening new avenues for content creators, Africa is the most underserved continent in terms of movie theatres. Currently, there is only one cinema screen per 787,402 people.
Lights, camera, piracy
The film industry also faces the significant problem of piracy. The UNESCO report estimates that 50 per cent to over 75 per cent of revenue is lost to piracy, though precise data does not exist. Additionally, just 19 out of 54 African countries offer financial support to filmmakers.
The report outlines further challenges, including limitations on freedom of expression, as well as education, training and internet connectivity.
Films as ‘public goods’
This year marks two decades since the adoption of a UNESCO Declaration that upholds cultural diversity as being as necessary to humanity as biodiversity is to nature.
Ms. Azoulay said in commemorating the anniversary, “we must raise our voice to reaffirm that films are indeed ‘public goods’ that require public support and investment to ensure equal access to creation, production, distribution, dissemination and consumption.”
The Road Leading Nowhere
A few days ago, Jens Stoltenberg, NATO Secretary-General, announced the expulsion of several diplomats from the Permanent Mission of the...
Russia, Turkey and the new geopolitical reality
The recent Russia – Turkey summit in Sochi, even though yielding no tangible outcomes (as became clear well before it,...
Iran in the SCO: a Forced “Look East” Strategy and an Alternative World Order
On September 17, a package of several dozen documents was signed in Dushanbe at the summit of the Shanghai Cooperation...
Shaping the Future Relations between Russia and Guinea-Bissau
Russian Foreign Minister Sergey Lavrov and Guinea- Bissau Suzi Carla Barbosa have signed a memorandum on political consultations. This aims...
Online game showcases plight of our planet’s disappearing coral reefs
One of the world’s leading producers of online word games joined a global effort to help protect the planet’s coral...
A Peep into Tehreek-e-Taliban Pakistan’s Tricky Relations with Afghan Taliban
To understand the interesting relationship between the Tehreek-e-Taliban Pakistan (TTP), also known as Pakistani Taliban, and the Afghan Taliban, one...
Act Urgently to Preserve Biodiversity for Sustainable Future — ADB President
The world must act urgently to preserve ecosystems and biodiversity for the sake of a sustainable future and prosperity, Asian...
Americas3 days ago
The U.S. Might Finally Be Ready to Back Down, to Avoid WW III
Americas3 days ago
How The West Subdue Us: An Approach of Colonial and Development Discourse
Tech News4 days ago
Standards & Digital Transformation – Good Governance in a Digital Age
Diplomacy3 days ago
Formation of the Political West -from the 18th century till today
Africa3 days ago
Analyzing The American Hybrid War on Ethiopia
Africa3 days ago
Reducing industrial pollution in the Niger River Basin
Economy4 days ago
An Airplane Dilemma: Convenience Versus Environment
Economy4 days ago
Accelerating COVID-19 Vaccine Uptake to Boost Malawi’s Economic Recovery