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5 Tips to Improve Your Business Writing Skills

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Many people who become entrepreneurs or start their small businesses don’t think of how important business writing is. The truth is that you will have to write a lot: emails, marketing materials, blog posts, press releases, etc. It’s great if you have a team of experienced professional writers who can do this work for you.

However, many businesses don’t have the necessary budget so they need to deal with writing tasks without any help from professionals. Besides, you cannot delegate business writing to random people. They should understand the specifics of your brand and your products or services. Otherwise, their writing won’t be effective.

Here is one of the main features of business writing: it always has a particular purpose, whether it be communication, lead acquisition, increasing brand awareness, or helping people to use your products. To create effective textual content, you should take into account the purpose of this content and choose the right format, style, and structure.

Obviously, your writing should also be grammatically correct. Therefore, business writing can be quite challenging, but it doesn’t mean that you cannot improve your writing skills. You just should understand their importance.

Getting Started

If you google “how to improve business writing skills,” you will find thousands of suggestions, like “keep it simple,” or “avoid passive voice.” These are good suggestions. However, you won’t be able to improve your business writing if you simply follow random advice. You should understand what exactly you need to improve, and what your goals are. To improve, you must know where to start and in what direction you should move. Fortunately, no matter what your niche is, the following rules will help you get started.

●       Set clear objectives

You should know exactly what you’re going to write, and how you’re going to use it.

●       Focus on your readers

To make your writing effective, you must understand the needs, interests, and preferences of your readers. The better you understand them, the more effective your writing.

●       Develop your writing process

If you just stare at a blank page for a few minutes and then start to write whatever comes to your mind, this approach will unlikely bring any good results, especially if you’re working on complex documents. A much better method is to break your task into smaller and simpler steps.

●       Be aware of the common writers’ problems

To improve your writing skills, you need to understand not only what good writing looks like but also what mistakes writers make. This way, you’ll be able to avoid such mistakes. Obviously, the most common problems are grammar and punctuation. However, even if your text is grammatically correct, it may still be poorly structured, too wordy, boring, or difficult to comprehend.

Top 5 Tips to Master Business Writing

1.      Think before you start to write

First of all, you should clearly understand the purpose of the text that you’re going to write. You should also think of your target audience, and you must determine your key message. To convey a clear message, you must make sure that it’s logically structured and easy to understand.

To create well-structured and logically coherent text, you should prepare for the writing process. We recommend that you just take a pause and jot down some key ideas. Determine in what order you should mention them to make your text most effective. Depending on your objectives, you may also choose calls to action or keywords.

2.      Write an outline

If you want your writing to be clear and well-structured, you should prepare carefully. We recommend that you write an outline. It will help you figure out what the structure of your text will look like, and it will keep you focused on the necessary topic or message while writing. In the outline, you can formulate the main idea and jot down the main points you’re going to make. If you stick to your outline when writing, your text will be better organized and therefore easier to understand.

3.      Be straightforward

When dealing with business writing, always follow the “first things first” rule. Put the most important information or message at the beginning. When you present the main ideas first, your readers can immediately understand what you’re talking about. Besides, you can have some time to work on your argument before getting into the details. Keep in mind that, if you don’t grab your readers’ attention at the very beginning, they may not be interested in reading the rest of your content.

4.      Avoid jargon and buzzwords

Business writing should be industry-relevant. However, you must make sure that even people who are not familiar with your niche will be able to understand the advantages of your products or services. We suggest that you don’t use industry-specific acronyms and various buzzwords. Even though these words may seem helpful, the truth is that they hurt the clarity of your content.

For instance, we recommend that you avoid such words as “incentivize,” “recontextualize,” “strategic dynamism,” “impactful,” “rightsized,” “utilization,” etc. Instead, try to express your thoughts using simple words so that readers can understand you immediately.

As a way of improving your business writing skills, you can hire an essay writing service to get a sample of well-written paper. By reading the work of a professional writer, you may learn what your own paper should look like.

If you’re new to writing services, LegitWritingServices.com compiled the list of the most renowned essay writing companies on Reddit that can tackle business writing tasks. So if you want to improve your business writing skills by learning from the pros, go ahead and pick a writing service that suits your needs best.

5.      Practice

The more you write, the better writer you become. It’s impossible to improve your business writing skills without actually writing business documents, emails, proposals, etc. We also recommend that you read reputable business-related journals and magazines to improve your vocabulary.

When writing, keep in mind that the first draft won’t be perfect. Therefore, you should practice not only writing but also editing and proofreading. It’s also important to clearly understand your brand’s image and values to make sure that your writing style is consistent and relevant.

Wrapping Up

Although business writing may seem difficult, you can master it if you dedicate enough time to it and have enough practice. We hope that our simple tips will help you better understand what business writing looks like and what its purposes are. The most important things about business writing are that it should be clear, concise, and straightforward. It should also be effective so make sure to clearly determine your goals before you start to write.

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Finance

Albania Has Opportunity to Build a More Sustainable Growth Model

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Albania’s economy, like other countries in the region, is recovering faster than expected after the historic recession created by the COVID-19 pandemic. Following the contraction of the economy by 4 percent in 2020, GDP growth is projected to reach 7.2 percent in 2021, one of the highest among Western Balkans countries, says the latest edition of the Western Balkans Regular Economic Report, Greening the Recovery.

The strong recovery is supported by consumption, tourism, and construction. Going forward, growth is expected to moderate at 3.8 percent in 2022 and 3.7 percent in 2023.

Albania’s poverty rate is projected to fall below its pre-pandemic level by end-2021. Employment and labor force participation is also recovering, albeit with a lag, and real wages are increasing.

The recovery is contributing to fiscal revenue collection. Macroeconomic policies have supported the recovery, but higher spending has led to a further rise in the debt-to-GDP ratio. Economic uncertainty remains high, as the COVID-19 pandemic continues worldwide.

“The Albanian economy has shown encouraging signs of recovery in 2021,” said Emanuel Salinas, World Bank Country Manager for Albania. “As growth rebounds, Albania has the opportunity to strengthen the sustainability of its economic model and implement reforms that further support sustainable and shared growth, while preserving macroeconomic stability.”

The report shows that the Western Balkans region has improved significantly, with GDP growth now projected to reach 5.9 percent in 2021, after a 3.1 percent contraction in 2020. Growth in the region is projected at 4.1 percent in 2022 and 3.8 percent in 2023.

The poverty rate for the region is projected to resume its pre-pandemic downward trend and fall by around 1 percentage point to 20.3 percent, close to its 2019 level.

The regionwide recovery is due to strength in both domestic and external demand. A sharp rebound in domestic consumption and in travel across Europe helped boost remittances as well as tourism inflows during the 2021 peak summer season. A strong recovery in advanced economies also provided a boost to demand for the region’s exports.

However, the recovery remains fragile. Early warning signals from the labor market call for close policy attention. Job losses from the recession and its aftermath have disproportionately affected women and youth, which may set back efforts to raise the region’s perennially low rates of labor force participation. Youth unemployment in the region rose to 37.7 percent in 2021, up 5.4 percentage points from June 2020, further worsening youth employment prospects.

“As the Western Balkans countries look to a post-pandemic future, their policy approach will need to focus on addressing key impediments to job creation and economic transformation, including green transition,” said Linda Van Gelder, World Bank Country Director for the Western Balkans. “All six countries would benefit from reforms in the business environment, governance, and digitalization, which would contribute to growth and close the gap with EU countries.”

The report also looks at the macro-fiscal challenges and drivers of greening the region’s growth. The Western Balkans now find themselves at a key decision point regarding the impending green transition.

Global strides toward climate action are causing fundamental changes in society. Consumer and investor preferences are shifting, green technologies and new business models are disrupting more markets, and green policies are reshaping economic landscapes. As such, greening a country’s economy is becoming a decisive factor in international competitiveness and the ability to attract international finance and investments.

The Western Balkans are no exception. Still characterized by a development model tilted toward familiar brown industries, moving toward a green growth pathway is far from easy, especially in the short term. Yet, the green transition offers significant opportunities for the Western Balkans – including closer integration into Euro-centric global value chains and access to significant EU resources to help fund a green transition.

Effectively managing this green transition, including the many policy tradeoffs, will need to be a core focus of policy attention for the Western Balkans in the years ahead.

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Montenegro on Course for Stronger Economic Recovery in 2021

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The Western Balkans region is rebounding from the COVID-19-induced recession of 2020, thanks to a faster-than-expected recovery in 2021, says the latest edition of the Western Balkans Regular Economic Report, Greening the Recovery.

The outlook for the region has improved significantly, with GDP growth now projected to reach 5.9 percent in 2021, after a 3.1 percent contraction in 2020. Growth in the region is projected at 4.1 percent in 2022 and 3.8 percent in 2023.

Driven by a rapid recovery in tourism, Montenegro’s economy is projected to rebound strongly by an estimated 10.8 percent in 2021, the highest rate among the six Western Balkan countries. Strong peak summer season has supported a rebound in tourism revenues, which are likely to reach close to 75 percent of their 2019 levels, from 55 percent previously estimated.

The rebound of economic activity has boosted government revenues, which coupled with careful fiscal management have led to a reduction in fiscal deficit from 11 percent of GDP in 2020 to an estimated 4 percent in 2021. Maintaining fiscal prudence in the medium term will be critical, as uncertainties loom.

“The economic crisis brought on by the COVID-19 pandemic continues to be a source of uncertainty, but also presents an opportunity for Montenegro to ensure a resilient, inclusive, and green post-pandemic recovery,” says Christopher Sheldon, World Bank Country Manager for Bosnia and Herzegovina and Montenegro. “The World Bank is committed to helping Montenegro implement reforms that can help ensure macroeconomic stability, create economic opportunities, and spur strong private-sector led growth”.

The report finds that unemployment in Montenegro remains high as the recovery has not ignited the labor market yet, which limits the pace of resumed poverty reduction. Poverty is projected to decline slowly in 2021, but it remains higher than its 2019 level.

The poverty rate for the region is projected to resume its pre-pandemic downward trend and fall by around 1 percentage point to 20.3 percent, close to its 2019 level.

The regionwide recovery is due to strength in both domestic and external demand. A sharp rebound in domestic consumption and in travel across Europe helped boost remittances as well as tourism inflows during the 2021 peak summer season. A strong recovery in advanced economies also provided a boost to demand for the region’s exports.

However, the recovery remains fragile. Early warning signals from the labor market call for close policy attention. Job losses from the recession and its aftermath have disproportionately affected women and youth, which may set back efforts to raise the region’s perennially low rates of labor force participation. Youth unemployment rose to 37.7 percent in 2021, up 5.4 percentage points from June 2020, further worsening youth employment prospects.

“As the Western Balkans countries look to a post-pandemic future, their policy approach will need to focus on addressing key impediments to job creation and economic transformation, including green transition,” said Linda Van Gelder, World Bank Country Director for the Western Balkans. “All six countries would benefit from reforms in the business environment, governance, and digitalization, which would contribute to growth and close the gap with EU countries.”

The report also looks at the macro-fiscal challenges and drivers of greening the region’s growth. The Western Balkans now find themselves at a key decision point regarding the impending green transition.

Global strides toward climate action are causing fundamental changes in society. Consumer and investor preferences are shifting, green technologies and new business models are disrupting more markets, and green policies are reshaping economic landscapes. As such, greening a country’s economy is becoming a decisive factor in international competitiveness and the ability to attract international finance and investments.

The Western Balkans are no exception. Still characterized by a development model tilted toward familiar brown industries, moving toward a green growth pathway is far from easy, especially in the short term. Yet, the green transition offers significant opportunities for the Western Balkans – including closer integration into Euro-centric global value chains and access to significant EU resources to help fund a green transition.

Effectively managing this green transition, including the many policy tradeoffs, will need to be a core focus of policy attention for the Western Balkans in the years ahead.

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Finance

North Macedonia’s Growth Projected Higher, but Economy Still Faces Risks

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macedonia

The Western Balkans region is rebounding from the COVID-19-induced recession of 2020, thanks to a faster-than-expected recovery in 2021, says the latest edition of the Western Balkans Regular Economic Report, Greening the Recovery.

The outlook for the region has improved significantly, with GDP growth now projected to reach 5.9 percent in 2021, after a 3.1 percent contraction in 2020. Growth in the region is projected at 4.1 percent in 2022 and 3.8 percent in 2023.

The poverty rate for the region is projected to resume its pre-pandemic downward trend and fall by around 1 percentage point to 20.3 percent, close to its 2019 level.

The regionwide recovery is due to strength in both domestic and external demand. A sharp rebound in domestic consumption and in travel across Europe helped boost remittances as well as tourism inflows during the 2021 peak summer season. A strong recovery in advanced economies also provided a boost to demand for the region’s exports.

For North Macedonia, this translates into a growth projection of 4.6 percent for 2021, much higher than the forecast in spring. “This positive outlook is still surrounded by downside risks, with the pace of immunization low and supply chains still disrupted, while financial conditions have started tightening,” said Massimiliano Paolucci, World Bank Country Manager for North Macedonia and Kosovo.

However, the recovery remains fragile. Early warning signals from the labor market call for close policy attention. Job losses from the recession and its aftermath have disproportionately affected women and youth, which may set back efforts to raise the region’s perennially low rates of labor force participation. Youth unemployment rose to 37.7 percent in 2021, up 5.4 percentage points from June 2020, further worsening youth employment prospects.

“As the Western Balkans countries look to a post-pandemic future, their policy approach will need to focus on addressing key impediments to job creation and economic transformation, including green transition,” said Linda Van Gelder, World Bank Regional Director for the Western Balkans. “All six countries would benefit from reforms in the business environment, governance, and digitalization, which would contribute to growth and close the gap with EU countries.”

The report also looks at the macro-fiscal challenges and drivers of greening the region’s growth. The Western Balkans now find themselves at a key decision point regarding the impending green transition.

Global strides toward climate action are causing fundamental changes in society. Consumer and investor preferences are shifting, green technologies and new business models are disrupting more markets, and green policies are reshaping economic landscapes. As such, greening a country’s economy is becoming a decisive factor in international competitiveness and the ability to attract international finance and investments.

The Western Balkans are no exception. Still characterized by a development model tilted toward familiar brown industries, moving toward a green growth pathway is far from easy, especially in the short term. Yet, the green transition offers significant opportunities for the Western Balkans – including closer integration into Euro-centric global value chains and access to significant EU resources to help fund a green transition.

Effectively managing this green transition, including the many policy tradeoffs, will need to be a core focus of policy attention for the Western Balkans in the years ahead.

Continue Reading

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