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The Neo-Compellence: Is the Diplomacy of Violence a new Reality for International Relations?



Authors: Orazio Maria Gnerre  and Maxim Sigachev*

From the beginning of the Syrian crisis, one of the most frequent comparisons used for the present situation is the Vietnam War. This is both by Arab government supporters, as a reminder of the most remarkable drubbing in recent history, as well as by US policymakers[i]. The similarities range from the risk of third parties being involved in the conflict to the risk of public support (or dissent). A 2015 Guardian article alerted the American public of how “Syria [would have been] the next Vietnam-style war if Obama [had not] learned from history”. The writers pointed out in the same piece how “Vietnam has shown the failure of an initial limited intervention to create political pressure for more aggressive action” and draws the conclusion that “US military power cannot compel democracy in foreign lands, neither can it force change among foreign populations[ii]”.

In addition to reflecting a primarily isolationist position[iii], typical of a continental political unity like the US with an oscillating international vocation[iv], the profound message of the Guardian article was clearly more evocative to the American reader. The constraint to democracy of which they wrote (literally: compel [to] democracy), as well as the aforementioned limited intervention were a clear reference to the military strategy used by the US during the Cold War and put in place to counter the communist domino effect[v].

The Concept of Compellence

This military strategy, developed as a continuation of the American aviation doctrine of strategic bombing[vi], took the name of compellence[vii]. As Alexey Fenenko mentions, American experts used the term compellence to describe the transition from the old model of purely defensive deterrence to the new concept of offensive deterrence. Also defined as a way to conduct negotiations with arms, the military strategy of compellence is “understood as the art of employing military force in limited doses and in controlled forms in order to mold, through the effectively inflicted and especially the threatened costs, the conduct […] of the other party[viii]”. Like deterrence[ix], compellence represents the strategic key-concept to understand the Cold War, more specifically understood as the bipolar phase of the balance of world powers. Practically, the US military doctrine appealed to these absolutely complementary concepts, practicing them in the world challenge to the Soviet bloc and in pursuing specific regional goals. According to Sergey Minasyan, coercive policy consists of two basic forms: defensive (deterrence) and offensive (compellence)[x].

If deterrence existed in consideration of the universally recognized principle of mutual assured destruction[xi], it expressed itself in the conflictual relationship at very low intensity between the two superpowers. This, as in the case of atoms with a lower state of thermal agitation, produced the cooling of conflict. The deterrence was, and still is, a valid principle in relation to the permanence of the nuclear threat, “characterized by an emphasis on rational decision making by top national leaders who are entrusted with the management of national security in a very dangerous world[xii]”. The only alternative to the rationality of the decision-making processes of the White House and the Soviet Politburo would have been the irrationality of the war fought with the complete mass destruction weaponry. Alexey Arbatov points out that the strategic situation radically changed after 1960, when the Soviet Union achieved parity with the US. In 1967, after this change, Washington officially accepted the idea that any forecasts of a nuclear war should include unprecedented damage and devastation on American soil.

And yet, as we all know, the period of a bipolar world order was one of relative peace and enhanced development. The same goes for the current situation, as well as the Vietnam War, during which the strategy of compellence was developed. This type of strategy, as we have already said, applied to military aviation, provided for progressive dosage of bombardments on carefully selected enemy targets, so as to force them to bend their political will[xiii]. This type of action, however, was possible against those opposing forces which, in the context of the Cold War, were indeed representatives of the Eastern bloc, but not part of the Warsaw Pact. If, as put by Hegel, the world of ideas and doctrines always finds the technical means to develop and vice versa, these two parallel strategies (which in a sense made up the only American military doctrine during the Cold War) existed only as a function of the atomic weapon, which made its real use impracticable, and the greater precision of the bombers, which really permitted the destruction of the objectives necessary to put pressure on the enemy. This is an in the case of the modern concept of war of annihilation and the discovery of the war ends of gunpowder[xiv]. Nuclear deterrence during Cold War historically was closely related to the idea of strategic stability. Alexander Savelyev notes that this principle became the basis for the Treaty between the USA and the USSR on the elimination of their intermediate-range and shorter-range missiles of 1987, as well as the Strategic Arms Reduction Treaty of 1991[xv].

Anyway, this approach was soon surpassed both by the strong defeat in Indochina, after which the US visibly retreated to their home garden, and which led them to a rediscovery of the terricolous conceptions of the Clausewitzian polemological theories, making it lose sight of the independence of the aerial weapon, both by the implosion of the Soviet Union and the loss of the other great challenger of bipolarism, with the consequent transition to Western unipolarism (more or less perfect[xvi]). After the end of Cold War, the main threat to the survival of mankind, represented by an opportunity of the global nuclear war between the USSR and the USA, was practically overcome.

A New Era of US Domination

With this transition, the face of the war changed completely, and the new American strategies revolved more or less around the realization that the US had become an actor without real adversaries. We have been able to observe it in the two conflicts against Iraq. And although the game in Afghanistan remains open, the rediscovery of the invincibility of the partisans of the Earth[xvii] is not accompanied by their concrete possibility of victory. The military doctrine of unipolarism is therefore that that of the Overwhelming Force[xviii] (which in the name already seems to be an awareness of the world role of the US nowadays), where the extensive deployment of means is no longer a real problem.

Yet the events following the Ukrainian crisis have reintroduced an already creeping question in public debate about the reemergence of a bipolar conflict, like a second or never-ending Cold War[xix]. Although, for example, Feodor Voitolovsky suggests that the term New Cold War is a figure of speech and a significant exaggeration, since the current confrontation is a ‘vegetarian form’ of the original Cold War. If it is true that, apart from the unipolarity set by the US, the emerging players of the world economy and new political and strategic platforms are trying to ferry the world towards a multipolar structure, effectively exploiting a growing polycentricity also due to greater capital mobility and to the post-colonial phase of world history, it is also true that a strategic challenge between Russia-China (understood jointly within the Shanghai Cooperation Organization) and the United States is still in place[xx], easily readable under the spectrum of a new kind of bipolarity. According to the global forecast, published by Russian International Affairs Council in 2019, there is an opportunity for both scenarios of new multipolarity or new bipolarity. Multipolar scenario implies more independent role of Russia and China, as well as the growing independence of the European Union and the autonomy of India. Whereas neo-bipolar scenario implies intensification of China-US contradictions.

It is this kind of international scenario that can explain to us today the events of the last years on the Syrian chessboard of what is already, before everyone’s eyes, a new way of setting the competition between states and political entities. If a multi-dimensional war is waged in Syria, what this means in concrete terms should be understood for good. More specifically, on the remains of the Arab country, in addition to (and above) different types of political and national interests and regional and ideological forces, these two major world forces are confronting, and this is demonstrated already by the joint Russian-Chinese involvement[xxi] in support of the Ba’athist government. While the Russian newscasts were preparing people for the possibility of a nuclear conflict[xxii], the world has radically changed the way war is waged. If the Syrian conflict was born as the most typical moment of the continuum of the fourth generation war[xxiii], with all its most evident elements, including the use of proxies and precisely multidimensionality[xxiv], the events of the night between 13th and 14th of April 2018 created a dialectical synthesis of the bipolar thesis and the unipolar antithesis of waging war, laying the foundations for a military doctrine not yet codified that we could call neo-compellence. According to Andrey Kokoshin, military strikes of the US and their allies against Syria on the 14th of April 2018 led to the conclusion that continuation of such actions would destabilize international relations. Negotiations on arms control, which previously were intensive, came to an end. This situation jeopardized the INF Treaty. It also made very unclear the perspectives of a prolongation of the New START Treaty after 2021[xxv].The bombings of US-led Western countries on alleged Syrian strategic objectives, carried out after an unnerving tug of war with the real competitor, i.e. the Russian Federation, and unexpectedly continued in the following days, without hitting the Russian armed forces, can be considered the manifesto of this new type of war, which precedes the eventual multi-polar transition. By and large, the Russian scientific community agrees with the thesis that the world order is in process of transformation from unipolar moment to the post-unipolar condition, but the terms to describe this new condition can be used different. For example, Alexander Dynkin prefers the discourse of polycentric world rather than multi-polar as more precise[xxvi].

Of the strategy of compellence one can say that the “strategic code […] is the anxiety for a feared damage, but which can still be avoided, as well as the temptation to escape from it when it is still possible to do so, the true ‘solvent’ of moral and political determination of the adversary to insist in his conduct[xxvii]”. A sequence of punctual, targeted, painful but not in itself decisive damages are those that, under the umbrella of nuclear danger, can be inflicted on the small ally of the major nuclear opponent. And the attacks on Syria, defined by Trump as a “mission accomplished“, are exactly that. Of course, this change preserves the technological and substantial advancement in the military field of the unipolar era, including high precision weapons (which can lead to a higher application level of this type of strategy), but the basic approach has changed. What we have followed with apprehension in those days is the putting into practice of the contemporary diplomacy of violence[xxviii] exposed by the theorists of compellence. Those who had thought that a world challenge through proxy wars and the use of non-military means of war could have lasted forever did not realistically consider the instinct of self-preservation of the great political agglomerations. When the giants descend on the battlefields, and moreover they do so with the arsenals of mass destruction forged in the catastrophe of the Second World War, this means that we have gone too far. So long as the Western actor does not withdraw from his ambitions of international supremacy, or the Eastern one does not lay down his will to subsist (which is almost impossible given the aforementioned basic organic but also civilizational instinct of self-preservation), this is the conflictual model that we will see developing.

*Maxim Sigachev, Ph.D. of Political Science, Junior Research Fellow, IMEMO RAS

[i] As in the case of the statement of the former Air Force Colonel and CNN military analyst C. Leighton, according to whom the Syrian conflict exceeds exponentially the one in Vietnam, evidently placing the two military crises on the same scale of intensity.

[ii] Ibid.

[iii] It was the epoch (on the rhetorical level, but today on the implementation level, USA willy-nilly) of America in retreat [cf. B. Stephens, America in Retreat. The New Isolationism and the Coming Global Disorder, Sentinel Books, 2014].

[iv] The geopolitical duplicity of the US according to Carlo Santoro [cfr. C. M. Santoro, La perla e l’ostrica. Alle fonti della politica globale degli Stati Uniti, Franco Angeli, 1986].

[v] Theory set out in 1954 by President Eisenhower [cf. E. E. Moise, The Domino Theory, in Encyclopedia of America Foreign Policy, Scribner’s, 2002].

[vi] That modality of the Douhettian independent aerial strategy developed later by the school of thought of the US aviation and applied specifically in the Second World War [cfr. B. Liddell Hart, A History of the Second World War, Cassel and Co. Ltd., 1970]. The strategy, devised with the intent to limit the damage of the war, culminated however, coherently with the application premises, in the two atomic bombings on Japan.

[vii] T. Schelling, Arms and Influence, Yale University Press, 1966.

[viii] C. Stefanachi, ‘Guerra Indolore’. Dottrine, illusioni e retoriche della guerra limitata, Vita & Pensiero, 2016, p. 163 (translated).

[ix] T. Schelling, op. cit.

[x] Минасян Сергей, «Силовая политика» в Карабахском конфликте: дихотомия сдерживания и принуждения // 21-й ВЕК, № 3 (23), 2012. С. 28.

[xi] But there were also those who, on the basis of the scientific studies in this regard, as Castro in his interventions for CubaDebate, stressed that in a nuclear conflict the assured destruction would not only be mutual, but absolute, planetary, of the species [cfr. Fidel Castro Ruz, L’inverno nucleare. Riflessioni sui rischi di una guerra atomica, Nemesis Edizioni, 2012].

[xii] R. Kolkowicz [edited by], Dilemmas of Nuclear Strategy, Frank Cass, 1987.

[xiii] R. A. Pape, Bombing to Win. Air Power and Coercion in War, Cornell University Press, 1996.

[xiv] Affirmation that shocked Popper so much [K. Popper, The Open Society and its Enemies, Princeton University Press, 2013].

[xv] Савельев А.Г., Стратегическая стабильность и ядерное сдерживание: уроки истории // Вестн. Моск. ун-та. Сер. 25: Международные отношения и мировая политика. 2015. № 3. С. 58.

[xvi] Cf. Kenneth Waltz’s theories.

[xvii] To put it with Carl Schmitt [cf. C. Schmitt, Theory of the Partisan. Immediate Commentary on the Concept of the Political, Telos Press Pub., 2007].

[xviii] L. Middup, The Powell Doctrine and US Foreign Policy, Military Strategy and Operational Art, 2015.

[xix] Just google “new cold war” to get a general idea of the spread of this concept.

[xx] Z. Brzezinski, The Grand Chessboard: American Primacy and its Geostrategic Imperatives, Basic Books, 1997.

[xxi] In the case of China, its involvement was already evident in the role of obstruction to the Western intervention in the UN Security Council during the first accusations against President Assad, but it evidently materialized in the threatening movements of its naval units in April towards the theater of conflict and the public declaration of military support to Russia, already present in the territory, boot on the ground.

[xxii] I refer to the famous viral news of those days relaunched by all the agencies with the video of the TV show of Russian television that explained to citizens what food to bring in anti-atomic shelters in case of nuclear apocalypse.

[xxiii] L. Quiao and X. Wang, Guerra senza limiti. L’arte della guerra asimmetrica tra terrorismo e globalizzazione, Libreria Editrice Goriziana, 2016.

[xxiv] Which is more a broader perception of the phenomenon due to the more powerful means of information than a true result of post-modernity.

[xxv] Кокошин А.А., Стратегическая стабильность в условиях критического обострения международной обстановки // Полис. Политические исследования. 2018. № 4. С. 9.

[xxvi] Russia in Polycentric World (перевод с русск.) Eds. A.A. Dynkin and N.I. Ivanova. M., Ves Mir Publishers, 2012.

[xxvii] C. Stefanachi, op. cit., p. 164 (translation).

[xxviii] T. Schelling, op. cit.

From our partner RIAC

Graduated in Political Science to the Catholic University of the Sacread Heart (Milan), Expert of international relations and geopolitics

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Mega Regions



The planet is shrinking

Geopolitics on this diminishing ball in space is not going away. On the contrary, geopolitics is growing to hitherto un-imaginable heights much faster than most people think.

Imagine a possible future world something like this:

· The African Union – the world’s biggest continental free-trade-area AfCFTA – of soon-to-be (2035) 1.8 billion people with Parliament in South Africa.

· The European Union (de-facto incl. EFTA) – small on global scale, but more independent, rich and educated than today

· North America (centered on an at least relatively weakened USA)

· South America (centered on a once-again growing Mercosur)

· China – a strong center in all-growing North and South East Asia

· India – growing

Add to this:

· A hypothetic Mega-Eurasian Region including the Eurasian Economic Union (EAEU) with Russia. Enlarged with Turkey, Iran and even Pakistan, Afghanistan, Syria, and Iraq, this would fit nicely into the above possible future picture of the world.

Such Mega Regions as above will come to integrate economy (incl. currency), culture, infrastructure, traffic, energy, environment and above all political administration with security within themselves as well as between themselves. Shrinking the planet ever more. Who will need the intruding USA of today in a future world of self-administering and self-securing Mega-Regions? These Mega Regions will not need the “balancing” or “stabilization” which the USA peddles. In this world, the USA will need to define a new role and self-perception for herself over the next 25 years.

In this future there may also be less room for the English – they may end up as losers even within their own broken and disunited “United” Kingdom. The problem for the English is their mid-size: The UK is not big enough to be a relatively self-sustaining market unto herself like the USA and increasingly China. Even these Mega Regions will depend on trade with each other – else they will suffer the fate of the USSR and Mao’s China. The UK depends crucially on open trade access to very big markets. A small (soon to be independent) country like Greenland with 56,000 inhabitants might probably much more easily find satisfying economic niches than Brexit-UK will with 67 million people which have self-detached from the EU-market.

In such a possible world of Mega Regions – do Russians want to be losers like the English today increasingly look like? Or does Russia want to continue to be a great world leader – one of the leading leaders – in a mega-club, for instance with Turkey, Iran, and Pakistan? As Russia holds on to influence in as much geographic room as possible of what the Soviet Union influenced, the answer to that question is already given. Russia wants to be a winner in today’s real-politics of nascent Mega Regions – not a loser like the English in their dreamed-up replay of the pre-previous century. Russia’s conundrum now like since 300 years is to match her external club-making with her own internal growth. The French and the Germans have learned the joy of sharing power. With possible resourceful partners like Turkey (educated, one of G20), Iran (well-educated), Pakistan (well-educated), subject to re-established partnership with the EU, Russia may not again need to exhaust herself as she did once or twice before in history – Russia herself can grow in this process.

And what about South America? The majority of Latin American countries are all culturally wary enough of US meddling (Monroe doctrine) and have for a century resisted “dependencia”. Seeing how successfully Africa now unites, South America may be ripe for a similar development – and the Mercosur with its own Parliament (in Montevideo) is already there for South American governance expansion in their own Mega Region.

A New World Map

The result of Mega Regions might be something like this (see illustration 1).

Instead of Huntington’s miscarried idea of civilizations “clashing” we might see the opposite – that civilizations, cultures, religions, and ethnicities grow together across borders. The illustration above is a map of such plausible governance integration.

The Eurasian Economic Union (EAEU) is depicted on the map, because the EAEU (though formally an economic union) is in reality a regional political governance aiming at further integration. In contrast, the NAFTA as a shallow pure free-trade area is not included on this map of political Mega Regions, because the USA (incl. US “liberals”) consistently cut Mexico and even Canada off from continental governance. There is no “NAFTA Parliament” underway. And the US may in future even lose some of sometimes high-handed control which the USA today has over her two neighbors.

Similarly, ASEAN is only lightly drafted as part of the light area around a future Chinese influence, because the ASEAN has decided not to pursue closer political regional governance like the European Union (EU), the African Union (AU), the Eurasian Economic Union (EAEU), and the MERCOSUR do. When looking at East Asia on the map (illustration 1), please bear in mind that we here look a little into the future at a time, when the US 7th Pacific Fleet has been pushed out by the fast growing Chinese PLAN Fleet in all waters around China (incl. Taiwan). As China grows (and US 7th Fleet influence wanes), the ASEAN might in future choose a closer political integration, inspired by the EU and African model, but there is no sign of that happening yet.

The EAEU (5 members as of today) will for year 2020 achieve a GDP of USD 1,700 billion – only 11% of the EU and China respectively (both of which now have GDPs of USD 15,000 billion). More tellingly, the EAEU is today only two-thirds of India (with a GDP of USD 2,600 billion). The hypothesized enlarged EAEU (15 members, the two blue areas on map) would considerably catapult the EAEU up on the global economic ladder with a combined GDP of near USD 3,600 billion (2020 data, for Syria latest available statistics from before the war). On the top-of-world economic list, an enlarged EAEU would aspire to be 140% of India – nearly half-bigger than India. Politically, the enlarged EAEU’s human and natural resources with geo-strategic control could become much more pivotal than the economic data suggest. (GDP figures from IMF WEO 2020/10)

Mega Region to Mega Region Governance

It is just like in corporate business – apart from a few niche states, states are pressed to merge or form cooperative cartels to achieve critical mass in the world competition. These upcoming country Mega cooperations will as a general tendency increasingly be of multiple partners coming together for common governance (like for example the African Union) and less of the “hub-and-spoke” type. Please bear in mind that the world is fractal, meaning that types of social structures are repeated at different levels – commune, substate, state, Mega Region and even Mega-mega Region. Thus, even Mega Regions may come together in structures of multiple partners of common governance. For instance, you might in this future see the establishment of a joint Mega-mega governance of neighboring Mega Regions EU-AU-EAEU-China-India. Mega Region to Mega Region relations must be managed carefully by all for mutual success. No Mega Region will be enough in itself. Integrating Mega Regions with each other must thus be a careful undertaking.

For instance, Turkey is a member of the EU Customs Union With the political changes in Belarus which are underway, Belarus might soon be offered a Free-Trade or EU Customs Union with the EU, similar to the EU trade-advantages which the Ukraine and Turkey already enjoy. These countries Turkey, the Ukraine and Belarus are clever – they will not be so foolish as the UK to throw away their EU trade privileges. There is here a conundrum to solve, because as East-West bridges, we need Belarus, Turkey and the Ukraine to be able to enjoy the best of East and West: EU privileges in combination with the future Mega Region advantages of EAEU affiliation.

To prosper, the Eurasian Economic Union (EAEU) and the African Union (AU) need an extended free trade area with the EU. We simply need an EU + AU + EAEU Mega Free-Trade Area. The EU has a self-interest in both cases, the African Union as well as Russia and a future Mega EAEU all the way to Pakistan, in granting such trade privileges.

The African Union covers a staggering 30 million km2 (the Soviet Union was 23 million km2) with already 1.4 billion people, and the enlarged EAEU would be 26 million km2 with 700 million people. The EU is here comparatively small – only 4 million km2 and 445 million people. The EU cannot itself handle the administration of any more geographic space. With the issues of Brexit-chaos, the West Balkans, the Ukraine and Belarus, the EU is already critically overextended.

Next Step

The EU has enormous strategic interests in a politically stronger and economically prosperous united Africa to handle Africa’s own problems before these problems (including refugees and terrorists) spill devastatingly over into the EU.

The EU also has got enormous strategic interests in letting Russia and Turkey carry the helm of a hypothetical new Mega EAEU political Project for peace, prosperity and political improvement of common governance in the conflict-troubled Eurasian space. Furthermore, an enlarged EAEU Mega Region, as I hypothesize here, will connect the EU not only with the strategic pivots of China and India, but also with the global pivot of the Middle East and in this way with Africa. To achieve this, Kashmir must and will find a peaceful solution.

The EU can do a lot – but the EU’s meagre 5,000 tricolore soldiers in Africa for an area 10 times Afghanistan, plus a handful of aid-projects, will not save Africa. Exports, trade, industrialization, advanced services and high-speed economic growth is what Africa needs. A strong African Union is needed to raise Africa above her own problems, and to do this, the African Union needs support by free-trade with the EU (and the EAEU of course).

In the exceedingly troubled Central Asian and Middle Eastern geographic space, Russia has proven to move so well forward. The EU itself would just be hapless or even break porcelain if going alone in Central Asia and the Middle East. France has shown able to achieve just about nothing in Lebanon. And EU countries’ military part-taking in porcelain-breaking US ventures in Iraq and Afghanistan (longest US war in history, and little US “peace with honor”) illustrates my point. The recent Armenian-Azerbaijani situation further underscores the point that an overarching political Mega Region EAEU is a needed solution – a solution which only Russia and Turkey are capable to initiate.

This planet is shrinking fast. The EU cannot afford to not-care about its own Mega neighborhoods, including all of Africa, Russia, Central Asia, Turkey, Iran, Pakistan, and the Middle East.

As the EU does not have the needed strategic capabilities to “fix” its own Mega neighborhoods, the EU must support those who can and should be empowered – meaning the EU neighbor partners themselves: The African Union, Russia, Central Asian countries, Turkey, Iran, Pakistan, and all others involved.

From our partner RIAC

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Bye Diego … (Geopolitics of Sports)



The news of Diego Maradona’s death plunged the football world into grief and deprived football fans of the existence of a unique star. If we want to express this issue with the language of a geopolitician, it will be a different perception and analysis by others.

The geopolitical orientation of sport is one of the geopolitical tendencies with an artificial nature. Because sport acts as a source of power in the relationship between actors and shapes their strategies, and because this source of power has no geographical basis, when we want to discuss it in the form of geopolitics, it means a tendency with an artificial nature. The geopolitics of sport is thus conceptualized as the knowledge, acquisition, productivity, and preservation of sport as a (geographical) source of power in local, national, regional, and global relations. In other words, the use of sport and related issues as a new (geographical) source of power to achieve goals in local, national, regional and global relations is called the geopolitics of sport.

By that definition, Maradona was a (geographical) source of power for Argentina. The geographical source of power that since the game between Argentina and England with the goal later known as “Hand of God, the goal of the century” was able to provide a new and different representation of relations between the two countries after the defeat in the Falkland War for Argentina and turn a nation sadness into happiness.

Since then, Maradona has acted as a (geographical) source of power for his country and has been able to influence power relations in designing and representing his country’s strategies. On the relations between Argentina and England; Traditional rival of Argentina-Brazil (Pele); In the internal relations of the country; Introducing his country by showing the Argentine flag and so on.

In general, it can be said that sometimes people with importance and position that they can gain in various fields of science, sports, art, etc. can become (geographical) sources of power and be effective in the relationship between actors and the design of strategies. Losing people like Maradona can deprive an actor from a valuable source of power.

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Soft Power Policies of East Asian Titans



Soft Power is a widely discussed and equally disputed concept as various scholars have their personal interpretation upon the power of attraction.

Joseph Nye has associated soft power with i) culture, ii) political values, and iii) foreign policies of a country.

China, Japan, and (Republic of) Korea rank the highest in the list of Intangible Heritages indicating their rich cultural identity.

The cultural identity like Confucian values gets interwoven with political ideas of respect and help build working morality that influences their foreign policies.

Japanese Anime such as Doraemon and Pokémon are extremely famous and Korean K-Pop such as Gangnam Style became the most liked video on YouTube. TikTok has brought China into the race of audio-visual diplomacy.

National identity and political views are promoted through audio-visual instruments such as movies, paintings, songs while some of them are despised as political propaganda.

The countries which have higher Gross Domestic Product (GDP) Per Capita are accepted to have a good political structure and other countries are likely to endorse a similar system. The three countries have become the symbol of success while many developing countries get inspired to adopt their style to improve their present condition.

Foreign policies depend upon the economic capability of countries and their ability to engage through trade and aid.

Trade is conducted to benefit one’s own country which may include importing unprocessed goods and exporting processed products like Japan import iron worth $7.18 billion and export cars and spare parts worth $139.3 billion.

Countries intend to import security instruments, basic goods like oil and gasoline while limiting luxury items by adding a large amount of taxes that shape foreign relations between countries.

The Asian Titans belong to the top ten product exporter as a result they get involved in nation branding and use corporate brands like Honda, Samsung, and Xiaomi to be perceived as a reliable household name. 

The aid includes humanitarian aid, military aid, economic assistance, technical and vocational training which help in establishing bilateral relations and all three countries have become active in this genre.

There is an additional component for socialization such as gastrodiplomacy which remains very strong in East Asian Titans which is proven with their many Michelin 3-star Restaurants. The culinary diplomacy is also conducted between government to government level as hosting country invites foreign heads of states in banquets or provide scholarship for elite foreign students.

The events conducted around elites such as tours, banquets, scholarships would transform their social paradigm which may cause policy change leading to norms that would transform the foreign policy of a recipient country in favor of a host country.

The public simply looks at the ranks, scores, and formulate opinions about a country without looking at the bigger picture. This could be efficiently be studied by looking at a single chart.

 ChinaJapanSouth Korea
A. Senses as Soft Resources   
i) Physical Diplomacy   
a) Sports/ActivityCuppings, Tai chiKarate, JudoTaekwondo
b) Olympics Medals608 Rank:8498 Rank:15337 Rank:19
ii) Audio-visual diplomacy   
a) Film Production     (2018)1082
b) Box Office Revenue
$ 9.3 billion Rank:2$2.4 billion Rank:3$1.6 billion Rank:5
c) Additional ToolsTiktokAnime, MangaK-pop
iii) Gastrodiplomacy   
a) Popular FoodNoodles, DumplingsSushi, WasabiGimbap, Kimchi
b) Michelin 3-star Restaurants     (2017)5
B. Resources and Tourism   
a) World Heritage Sites
23 Rank:1214 Rank:21
b) Intangible Cultural Heritage
40 Rank:121 Rank:220 Rank:3
c) WEF, Travel & Tourism Competitive (2019)Score:4.9 Rank:13Score:5.4 Rank:4Score:4.8 Rank:16
d) Revenue by Tourism
$32.617 billion
$34.054 billion Rank:9$13.427 billion Rank:24
C. Nation Branding   
a) Corporate BrandsXiaomi, AlibabaToyota, HondaSamsung, Hyundai
b) Products Exports     (2018)$2.59 trillion Rank:1$713 billion Rank:4$617 billion Rank:5
c) GDP Per Capita
D. Noble Prizes Laureates
E.The Soft Power 30     (2019)Score:51.25 Rank:27Score:75.71 Rank:8Score:63.00 Rank:19

The factors such as Noble Prize Laureates play a role in projecting Japan as a superior power but countries such as South Korea and China have risen to global prominence recently, this may have resulted in less money for research and development and caused fewer Noble Prize Laureates.

The rapid development of Asian countries has made it attractive and serves as the master of affective resources (culture richness, technology, competitive economy) while they suffer a bitter relationship with one another creating a space for western countries to enforce their normative resources (a third-party capability to arbitrate international dispute) to mitigate the crisis.

The Asian Titans have been growing their institutions to enhance their human resources to produce better publications that would further strengthen their strategic communication and media.

The soft power has helped generate a sense of national cohesion by protecting their ancient culture while promoting their vibrant economic growth. The countries intend to build a reliable economy and to be perceived as a trustworthy power.

Each Asian country has different objectives while promoting their culture. Japanese list of intangible heritage portrays its polytheistic tradition while China showcases itself as a culturally diverse country while it suffers accusation for human rights violations against minorities. Both China and Japan avoid its militaristic knowledge (the image coincide with hard power)even when they have a very interesting history with Martial Arts but South Korea seems to be enthusiastic to showcase its Ssireum(wrestling) and Taekkyeon (a traditional Korean Martial Arts) as intangible heritage.

Soft Power Policies of East Asian Titans maintain a variety within the unity. The region shares historic relations but still maintains its distinct identities creating an aesthetic composition for an external observer. The East Asian Titans are a unique case with tremendous soft power.

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