Authors: Anne Speckhard and Molly Ellenberg
The Islamic State of Iraq and Syria [ISIS] is notorious for its slick propaganda videos and effectiveness at online recruitment, particularly on social media, of men and women all over the world to fight for and live under their Caliphate. Now with the territorial defeat of ISIS, its recruiters continue to be prolific online, encouraging supporters to hope and work toward the Caliphate’s return and to seek revenge on those who destroyed it by mounting attacks at home. While ISIS’s activity on Facebook and Twitter, as well as encrypted apps like Telegram, has been studied extensively, there is a dearth of information about their activity on Instagram, a platform increasingly used by young people vulnerable to ISIS recruitment. This article provides a brief examination of ISIS supporters’ activity on Instagram, even in the face of takedown policies, and also briefly discusses the possibilities of using a counter narrative video ad campaign on the platform to intervene in and prevent ISIS recruitment.
ISIS has long been noted for its superior use of social media, resulting in an unprecedented recruitment of foreign terrorist fighters (FTFs). As of 2020, over 45,000 FTFs had traveled from all over the world to fight with ISIS or live under the ISIS Caliphate in Syria and Iraq. This number peaked between 2014 and 2016, when ISIS was at the height of its reign of terror and has declined since ISIS’s territorial defeat and the 2019 fall of the Caliphate. Yet ISIS still continues to recruit online, urging supporters to seek revenge for the destruction of the Caliphate and conduct attacks in their home countries while waiting and working for the resurgence of the Caliphate. As recently as March and May 2020, ISIS released propaganda videos touting their battlefield achievements in Syria and Iraq, respectively, portraying graphic footage of Syrian and Iraqi soldiers being slaughtered while also calling for revenge against the countries that helped defeat ISIS territorially.
For years, ISIS would blanket the Internet with their high-quality, professionally produced propaganda videos and written content and then use the immediate feedback mechanisms of social media to swarm in on and “love-bomb” anyone who liked, retweeted, commented on, or otherwise responded to their posts. In this manner, ISIS cast a wide online recruiting net but devoted their time and energies trying to seduce further those who showed interest and vulnerability to their online propaganda. Today’s online experience with video chat, online telephoning and text messaging allows ISIS’s online recruiters operating in at least 25 different languages to create deep and meaningful relationships with those on whom they are able to home in. As they do so, they artfully identify and meet the specific needs of their prey, creating intimate relationships and crafting individualized message that promise dignity, purpose, hero status, love, or anything else sought by the recruit should they attack on ISIS’s behalf or travel to fight for them. Due to this advanced recruitment strategy, ISIS was able to attract a significant amount of foreign terrorist fighters solely online, with no face-to-face recruitment. 
Because ISIS has been so prolific and so effective at using social media to radicalize and recruit, policy makers, scholars, and practitioners alike agree that effective efforts to prevent and counter violent jihadist extremism also require a social media aspect. Jihadists’ use of myriad platforms, including Twitter, Ask.fm, and Telegram have been studied extensively, and counter narratives have also been used in online campaigns created and posted by government and non-governmental entities, with mixed results, on a variety of platforms. 
The International Center for the Study of Violent Extremism [ICSVE] has over the past five years created and built its own counter narrative program, titled Breaking the ISIS Brand Counter Narrative Project, which features 194 short video clips of ISIS and al Shabaab insiders denouncing the group, and TheRealJihad.org website that features additional counter narrative material and resources to prevent and intervene in ISIS’s recruitment. ICSVE has also extensively studied online engagement with their and others’ counter narrative materials. It is clear that the most successful counter narratives are emotionally evocative, use credible insiders to deliver the message, and recognize the grievances that viewers may feel in a manner that creates rapport with the viewer rather than mocking the jihadist narrative, condemning those interested to join, or simply promoting pro-democratic, pro-secular society messages. These latter messages may not resonate with someone who has felt discriminated against as a Muslim immigrant, or individual of Muslim immigrant descent, or as a Muslim convert in the West. ICSVE has also learned from studying multiple campaigns that viewers not only watch the Breaking the ISIS Brand counter narrative videos in significant numbers, but are also moved to engage with the posts, through reacting, commenting, sharing, and saving them, and that viewership can be greatly increased by shortening the videos to one minute and then directing viewers to a website (YouTube or the ICSVE-run TheRealJihad.org) where they can watch longer videos and engage with other counter narrative materials and resources.
Although ICSVE’s Breaking the ISIS Brand counter narratives have been successful in the aforementioned ways, it is critical that ICSVE and others working in preventing and countering violent extremism keep up with current social media trends, just as ISIS does, in order to be able to prevent and disrupt their recruitment, especially of young people. Thus, an examination of social media usage among young people is required. In Europe, where ISIS is still actively recruiting and able to move some youth into attacking at home, ICSVE has also been campaigning against them while watching which platforms are being most used by both European youth and ISIS. In the EU, similar to the U.S., Instagram usage is outstripping Facebook and growing for youth, particularly among people younger than 34. This is opposed to Facebook and YouTube still being the platforms of choice among youth in countries in other parts of the world, such as in the Middle East, though Twitter has fallen in popularity among Middle Eastern youth since the height of ISIS’s online recruitment. In 2017, Instagram was the third most popular social media platform in the EU, after Facebook and Google+. Anecdotally, police and security forces in the Netherlands expressed a worry that the youth most vulnerable to radicalization would not be reached through Facebook, as even if they do have accounts, they are much more likely to be active users on Instagram.
Surprisingly, the specific relationship between Instagram and terrorist recruitment has not yet been studied. While there is extensive literature on militant jihadism and other types of violent extremism on Facebook, Twitter, and Telegram, Instagram is typically mentioned only as an example of a social media platform rather than a unique medium for promoting ISIS and militant jihadist propaganda and for terrorist recruitment. This paper begins to delve into the issue of if and how Instagram is being used by ISIS and other militant jihadist groups.
Identifying ISIS and militant jihadist Supporters on Instagram
Identifying those supporting jihadist ideology and groups on Instagram is a relatively simple task. By searching on Islamic terms and names often associated with ISIS, like khilafah, tawheed, and dawlah and even Awlaki, many posts including those hashtags appear, as they were posted by users with public accounts. Among these, most public posts did not include explicit advocations of militant jihadist violence, but rather promoted conservative views such as the requirement for women to be fully covered in niqab, with the implication that women who show their faces at all were sexually promiscuous and that unmarried women who interacted with men were asking to be sexually assaulted. While these views are not necessarily extremist, there could then be found among them ISIS supporters who posted more violent and extreme ideas on their stories or secondary private accounts which made it clear they sympathize with ISIS.
For instance, one commonly shared meme on public pages contrasted “The Hijabi Queen,” a woman who has never had sex before marriage and dresses modestly, with the “Western Thot [Internet slang for a slut or whore],” a woman who is seen as “a pump-and-dump” and “has slept around with countless random guys in her youth, then settles down with someone she’s not even attracted to.” The conservative Muslim woman is portrayed respectfully while the Western woman is dehumanized and degraded, which is not itself violent extremism, but in some cases, it relates to violent suggestions for dealing with Western women’s violations of the poster’s conservative views. For instance, one account posted a photo depicting a man asking, “Is burning the only solution for the feminists?” and another responding, “So it seems. So it seems.”
Other posts advocated violence against members of the LGBTQ+ community, especially during the month of June, which is Pride Month in the United States. Many of these posts appeared at first to advocate tolerance and acceptance of homosexuality until one looked more carefully at the details of the photos:
The photo above was posted by an account which frequently posted other homophobic content and advocated a broad expansion of the global Caliphate but did not believe that ISIS was the group capable of doing so. This view is akin to many others supportive of militant jihad and the idea of an Islamic State Caliphate but who are opposed to ISIS’s propensity for attacking other Sunni Muslims. Below are some posts of memes illustrating such views.
More violent content criticized the relatives of victims of the mosque shooting in Christchurch, New Zealand for forgiving the white supremacist terrorist instead of punishing him according to shariah. Other posts refer to takfir, which is the extremist Islamic practice of excommunicating others for not following their extremist interpretation of Islam, a common practice in ISIS that included the claim that those takfired should be executed as infidels. An example of a post including a meme promoting takfir refers also to the taghut which are, according to ISIS, tyrannical powers that deny and defy Islam, and mushrik, meaning those who reject the oneness of God and who are idolaters. The post is here:
Other posts were anti-Semitic memes accusing figures like the Rothschild family and George Soros of creating the COVID-19 pandemic and inciting race wars which could be found on both far right and militant jihadists sympathizers accounts, again not necessarily denoting militant jihadist sympathy per se. However, among these were also Muslims who appeared to be ISIS supporters based on a video of a man preaching the “ruling of caliphate.”
The account mentioned above, which appears to be an ISIS supporter, posted a meme depicting various high-profile media personalities with Stars of David on their foreheads, below a photo of Jacob Rothschild holding a fan of cash, with an illuminati symbol on his forehead. The title above the photo reads, “The media moguls are highly-paid agents of Rothschild Zionism, hired and paid handsomely serve their global agenda [sic].”
Under the hashtag taghut, denoting tyrannical powers who deny worship of anything other than God and defy Islam, many Instagram users posted photos of Arab leaders, most notably those from Saudi Arabia, accusing them of hypocrisy and Westernization which aligns with the jihadist messaging from al Qaeda, al Shabaab and ISIS, but does not necessarily mean they are militant jihad or ISIS supporters themselves. Messages warning followers not to participate in democratic elections were also posted with the taghut hashtag although this could also be seen as a very conservative, but nonviolent, Salafi view.
One such post featured a Guy Fawkes mask next to the words, “Dumb politicians are not the problem. The problem is the dumb kuffar [disbelievers] that keep voting for them.” The caption specified the leaders of Pakistan, Turkey, Bangladesh, and Saudi Arabia as polytheists and their supporters as kuffar. The same account posted photos accusing Bill Gates of injecting people with the COVID-19 virus in order to sell them a vaccine; referred to Jews, Shias, Sufis, Brelwees [sic], and Christians of being idol-worshippers; and declared takfir on Congresswoman Ilhan Omar for her participation in the U.S. government. Many photos posted by the account featured firearms, though the poster stated that they did not support ISIS specifically.
Of the public accounts that did explicitly advocate for violent jihad, most did not mention ISIS, which may be due to the profile owners’ concerns about avoiding takedowns. Rather than directly mentioning ISIS, they posted photos and quotes from ISIS and al Qaeda English-speaking ideologue Anwar al-Awlaki or exaltations of the Taliban, which seemed to be a far more socially acceptable group, or safer to explicitly post, than ISIS within the jihadist sphere on Instagram.
One post featured a video of Anwar al-Awlaki speaking about jihad, captioned, “Beautiful beautiful reminder, Whoever is going to follow a path should follow the path of the ones who’ve died.” Another post on the account featured only the bottom half of al-Awlaki’s face, presumably to avoid takedown software, as the caption began, “Kuffar deleted this post.”
Another account was dedicated entirely to posting al-Awlaki quotes, with a link to a collection of audio lectures in the bio. According to the account holder, he or she was posting the quotes on behalf of jihad and linking to the audio lectures because “YouTube is deleting the videos of the Sheikh cause [sic] it contains Islam in its purest form.” While many of al-Awlaki’s early videos do address many matters about life in Islam, his later videos promoting endless jihad with the West are the actual reason his videos have been taken down.
One of the most prolific Taliban-supporting accounts frequently posted violent and graphic videos as well as photos boasting of the Taliban’s success. For instance, one photo was accompanied by the caption, “Taliban Lions captured a checkpoint in the Antan area of Siagard in Begha Parwan province, killing and wounding soldiers and looting a large number of arms. Allab Almighty gives us enough weapons in one post to suffice to conquer a large bases… [sic].”
The same account frequently expressed anger toward ISIS, however, citing an oft-referenced conspiracy theory that ISIS was created by the United States and Israel to destroy the Muslim people. The photo below was posted alongside a caption claiming that Edward Snowden had revealed that Abu Bakr al Baghdadi is really a Mossad agent named Elliot Shimon.
There were, however, a few public accounts that were clearly and unashamedly pro-ISIS. Most focused on the women imprisoned at the al-Hol camp in Syria. One account was even purportedly run by women in the camp who raised money through other accounts to finance their escapes. These accounts threatened punishment for the unbelievers who held them captive and yearned for the return of the Caliphate.
An account seemingly run by a woman in al-Hol wrote, “Remember my sisters no matter what state we are in, no matter what the world think of us. The world still trembles at the mention of us, we have left a deep scar that will never heal and we remain a thorn in the side of kufr.”
One account posted in English, Arabic, and German, raising funds to be smuggled out of Camp al-Hol. This account also provided links to other accounts, which posted links to a PayPal account where supporters could donate to the women or write them letters. On June 12th, 2020, one of the associated accounts posted a video claiming that it was taken while the women were leaving the camp. The account also posted graphic photos of bloodied male faces, claiming that “some sisters from the camp recognized their husbands and their husbands were in Hasakah prison.” There were multiple riots and attempted escapes at Hasakah the days and weeks before these photos were posted. The primary account has either been deleted since then or has blocked the account through which ICSVE was following it.
Another account run out of al-Hol, which was not associated with the German account mentioned above, posted in English only. The account posted about fundraisers through Telegram, but did not link to the fundraising websites themselves, likely to prevent the websites from being taken down. The account also lauded ISIS fighters who were captured in ISIS’s last stronghold of Baghouz, fighting until the very end. They also posted about teaching their children to throw rocks at the camp guards and referred to Camp al-Hol as “the cradle of the new Caliphate.” This account has also either been deleted or blocked the account through which ICSVE was following it.
Most accounts that openly supported ISIS were private, though many of these could be identified as likely ISIS followers by a black flag emoji and an index finger emoji in their bios, both common but not unique symbols for ISIS. Notably, proponents of other jihadist groups like the Taliban did not use these symbols in their bios. These pro-ISIS accounts posted photos of weapons and included more provocative messages, such as those denouncing others as unbelievers, in their Instagram stories. Some photos also included selective Islamic scriptures arguing for severe punishment of unbelievers which also aligns with ISIS ideology. Many accounts also posted black and white videos of men with guns on horses with the identifiable black flags of ISIS and women dressed in niqab, expressing nostalgia for the Caliphate. One account even included a story called “44 Ways to Support Jihad,” which included, “Praying to Allah to reward you with martyrdom,” “financing a mujahid [a jihadist warrior] ,” and “arms training.” Another account was dedicated to inspiring hope for the resurgence of the ISIS Caliphate. Under a photo of Bashar al-Assad, the user commented, “The oppressive rule of these tyrants is on its last legs. Their nations are failing, the people want change. The Khilafah is coming very soon, as prophesized. Why don’t you help re-establish it?” Another post read, “The Khilafah state could easily liberate all oppressed Muslims and protect every Muslim living within it. It’s that simple.” Another account used a photo of Abu Bakr al-Baghdadi as his profile picture and posted videos of sermons on his story, as well as other videos praising ISIS fighters and promising that “Allah will grant you victory.” Another post by the same account featured a drawing of the ISIS flag over the earth. Many of these accounts accepted follow requests from the ICSVE-run The Real Jihad account, likely without looking at the account’s posts, which all contain counter narrative material.
It should be noted that many of these accounts are taken down within weeks of discovering them, although new and similar ones quickly replace them. In the study of terrorist activity on social media, Instagram may well be a new frontier where younger people are able to post anonymously about their violent extremist beliefs. The Instagram “Discover” page also serves as an echo chamber for these individuals, suggesting posts and accounts to follow that are similar to accounts one already follows. Indeed, many of the accounts followed by The Real Jihad were found not by searching on hashtags or perusing other users’ lists of followers, but by simply looking at the “Discover” page without searching anything at all. Thus, as soon as a user reacts to a militant jihadist account, he or she will be recommended to follow other such accounts and will not be exposed to any counter arguments unless accounts like The Real Jihad insert themselves into the echo chamber by tagging counter narratives with militant jihadist hashtags.
Research on Instagram in Regard to Terrorist Propagandizing and Recruitment Strategies
Most research on the impact of Instagram focuses on the different communities that exist on Instagram. While some communities, such as those promoting body positivity among young women, bond users together through prosocial means, other communities allow users to unite in promotion of maladaptive behaviors such as self-harm and excessive reassurance-seeking. Because terrorist recruitment online involves aspects of marketing as well as promotion of maladaptive behavior, some studies of Instagram can be applied to its utility for terrorist recruitment and opportunities for preventing and countering radicalization. For instance, a 2016 study of Dutch teenagers and young adults found that while young people were more likely to express negative emotion on Facebook and Twitter, they were more likely to express positive emotion on Instagram. However, they were most likely to express any emotion, positive or negative, on WhatsApp, likely due to its double-ended encryption that makes users feel that their expressions are more private and secure. The authors of the study concluded that users felt stronger ties to Facebook friends (a reciprocal relationship) than to Instagram followers (a non-reciprocal relationship), thus enabling them to disclose more private negative emotions. These results suggest that Instagram may be an effective platform to attract the initial attention of targets for counter radicalization, but they should be then redirected to a platform that allows for more freedom to express negative emotions and the potential to build a more personal relationship. Whether or not ISIS has learned this yet is unknown, but the results nevertheless provide lessons for counter narrative campaigning and suggest that attracting attention on Instagram may be possible, but moving the viewer to a platform where more intimate relations and fears, doubts, and needs can be expressed and hopefully answered in a way that redirects the user away from violent extremism would be beneficial.
Pittman and Reich (2016) posited that because Instagram is an image-based platform, it is better equipped to reduce loneliness among adolescents and young adults than text-based platforms like Twitter. The study noted that Instagram posts with faces (i.e., selfies or photos of groups of friends) were 38 percent more likely to be “liked” and 32 percent more likely to receive a comment than other types of photos, such as those of food or landscapes. Thus, decreased loneliness related to Instagram use may similarly confer the sense of belonging and significance, such as the idea that one is worthy of being noticed, that is often an integral part of terrorist recruitment, even if use of the platform does not allow for the development of emotionally intimate individual relationships. The latter can be developed by instructing those whose attention has been captured and who begin to feel a sense of being noticed and belonging to migrate to other more intimate platforms and apps.
Instagram’s utility for organizations, rather than individuals, has also been examined. In ICSVE’s preliminary counter narrative campaigns on Instagram the account running the counter narrative ads, @TheRealJihad_Official, is a business account and is not made to look like an individual user. Thus, it is important to understand how businesses and organizations in general are able to engage followers on Instagram. One study in Finland found that users were most likely to engage with brands on Instagram when the brands’ content was personal and emotionally evocative. The same has been found in studies of ISIS’s online recruitment as well as studies of counter narratives. Among Kuwaiti banks, Instagram has been found to be most effective in image building and communication, rather than establishing relationships, and that banks are able to gain the trust of their followers by invoking religious themes. Although the Instagram ads discussed in the present study were not run in the Middle East, many were targeted toward Arabic speakers. It is therefore critical to understand the cultural aspects of engaging with organizations on Instagram, namely, the suggestion of the Kuwaiti study that Arabs are less prone to interact directly with an organization on Instagram and are more likely to view the platform, with respect to organizations, as a one-way communication medium. Still another study of brands on Instagram found that consumers were more likely to trust brands if they perceive the brand’s benevolence and integrity, and if the brand is endorsed by “Key Opinion Leaders.”
ISIS recruiters have utilized these factors well. By stoking distrust in Western governments in the mainstream online media, they also contrast their own claimed shariah-based values and build up their own reputation for integrity. For instance, by emphasizing the atrocities of the Assad regime, they portrayed themselves as benevolent. Finally, by invoking trusted jihadi narratives, such the idea that Muslims are under attack by the West, the idea that defensive jihad is required and that jihad is obligatory for all Muslims, alongside the promotion of suicide terrorism as a type of Islamic “martyrdom,” sometimes via fatwas by Arabic scholars or sermons by Anwar al Awlaki for English speakers, they ensure their followers that they have been endorsed by trusted and credible sources. As such, a key aspect of the counter narratives presented in this article is the use of ISIS defectors, returnees, and imprisoned cadres as credible, reliable speakers who have suffered some of the same grievances as viewers and sought justice by joining ISIS, to deliver an honest, benevolent message and warnings to those thinking of following their same path to destruction.
A Possible Instagram Counter Narrative Strategy?
ICSVE has over the past two years, in partnership with Facebook, run over 125 campaigns in countries and languages all over the globe with good success in reaching the target audience and engaging them with the Breaking the ISIS Brand Counter Narrative videos. It is only recently that ICSVE started counter narrative campaigns on Instagram. While the full-scale ICSVE study of running counter narratives on Instagram has been submitted to a scientific journal, some brief results can be relayed here.
Given that we are easily finding outward expressions of support for ISIS, it was not difficult to identify a target population for the ICSVE counter narratives and build a following of accounts that would be viewed as legitimate for people who are in the process of being radicalized toward militant jihad and thus target them with counter narratives. ICSVE researchers were able to identify potential ISIS supporters on Instagram through their bios alone, meaning that one does not have to request to follow a private account in order to determine whether that user can be considered a likely ISIS supporter. Moreover, there is evidence of a large jihadist-supporting community on Instagram, although many of its members do not openly profess to be ISIS supporters. Thus, those aiming to counter militant jihad generally would be wise not to focus solely on ISIS, lest they be dismissed by supporters of the Taliban, al Qaeda, al Shabaab, and Kashmiri militant jihadist groups who support violence but denounce ISIS.
While the counter narratives used in ICSVE’s first campaign were specifically ISIS-focused and aimed at the general population in numerous EU countries, future campaigns may be hyper-targeted at those people more vulnerable to terrorist recruitment.
Running counter narrative videos on Instagram is a slightly different process than running Facebook ad campaigns. On Instagram, users are wary of interacting with accounts that appear to not be run by engaged, active Instagram users, even if the account belongs to a business. Thus, before running the campaign, ICSVE staff set up the @TheRealJihad_Official Instagram account and attempted to amass followers by posting daily, at noon, links to articles on TheRealJihad.org, photos with quotes from ISIS insiders denouncing the group, and links to other ICSVE counter narrative videos on YouTube. The account also began following a number of accounts with jihadist content, in order to legitimize itself among the intended audience. Jihadist accounts were found by searching various hashtags such as #khilafah, #dawlah, and #tawheed. At the outset of the campaign, the account followed 75 Instagram users and had five followers. By the middle of the campaign, the account was following 104 accounts and had 60 followers, many of whom were members of the target audience, thus demonstrating the ability to ingratiate itself within the pro-ISIS community on Instagram.
Already, photos and quotes from ISIS defectors, returnees, and imprisoned cadres have been posted on The Real Jihad Instagram account daily since the account’s inception to position it as a credible account with postings of potential interest to the target audience. It should be noted that all ICSVE counter narrative videos have ambiguous names that could be considered pro-ISIS, and most have thumbnails taken from actual ISIS footage that has been used to illustrate the speaker’s story, which denounces rather than supports ISIS. These posts have sparked likes and a few comments, including one ridiculing the defector for expecting a life of luxury in ISIS instead of jihad. Another user sent a direct message to The Real Jihad, accusing the account of using a fabricated hadith, arguing against the Islamic tenet that the most important jihad is that being against one’s own whims and evils, rather than against outside enemies. ICSVE’s Islamic scholar responded by pointing out the user’s use of a straw man fallacy, explaining the correct translation and meaning. The user was not able to refute the scholar’s argument, responding simply, “Allah knows best.” Other users direct messaged the account asking for more links to the counter narrative videos, which is a positive sign of engagement among the target audience.
The counter narratives were run in Germany, France, Austria, Belgium, the Netherlands, Sweden, Greece, and Italy, all countries from which individuals had traveled to join ISIS in Iraq and Syria. All of the counter narrative videos used were one minute long and featured ISIS defectors, returnees or prisoners speaking about why they joined and what they actually experienced while in ISIS, and finally denouncing ISIS as un-Islamic, corrupt, and overly brutal at the end of the video. Each of the videos featured an ISIS member who had traveled to ISIS from the specific country in which the video was run or a nearby country (for example, the speaker in the video shown in Austria was from Germany). The speakers in the videos told their stories in different languages, but each video was subtitled in the dominant and minority languages used by Muslims in the countries in which they were run. They were run for 13 days, from May 15 to May 27, 2020.
In general, the results of ICSVE’s first campaigns were positive in terms of being able to create an account that could reach the target audience and engage them to a certain extent. However, there are concerns that need to be addressed. One is that through the comparison between this Instagram campaign and the identical campaign run on Facebook a few weeks prior, it is clear that one-minute videos do not have the same capability to retain viewers on Instagram as they do on Facebook. This may be because videos on Facebook can be up to four hours long, so users who are accustomed to seeing longer videos on their feed may not get bored as easily, or may check how much of the video is left after watching for 10 or 15 seconds and, seeing that less than a minute remains, decide to finish the video instead of scrolling past it. On Instagram, however, videos cannot be longer than one minute. Therefore, users who are accustomed to watching videos for only a few seconds may not have the patience to watch a one-minute long counter narrative video.
In order to remedy the poor viewer retention on Instagram, future campaigns will feature photos and even shorter videos, likely utilizing ICSVE’s digital posters. These posters are photos of the ISIS defectors, insiders, and imprisoned cadres featured in the counter narrative videos, alongside emotionally evocative quotes about their lives before ISIS and their experiences in the groups. These posters have gained some traction among The Real Jihad account’s regular followers and will therefore likely spark high engagement in an ad campaign.
In summary, ICSVE has been able to determine that Instagram is being used by individuals whose accounts suggest that they are ISIS supporters, and even ISIS members themselves, and that it is possible to reach and target these accounts with counter narrative campaigns. However, our first campaigns taught us that it is critical to carefully determine the best ways to expose both those who are ISIS supporters and those vulnerable to ISIS recruitment to countering arguments in a way that is engaging and emotionally evocative. Likewise it is necessary to keep in mind that Instagram is unique platform where users are more likely to expect to see extremely short videos and photos with less discussion occurring. Our continued work on the platform and future studies will keep this in mind and focus on increasing viewer retention and effectively providing counter arguments to jihadist ideology through photos and videos that are only a few seconds long. Our first campaigns were an important step toward learning if we could utilize counter narratives effectively on Instagram, which differs quite a bit from Facebook in terms of expected mediums and audience. It is clear from our research that Instagram is being used by those supporting, and even members of, ISIS as well as other militant jihadist groups and thus there is a strong need for counter narrative campaigns to be put in place to disrupt and prevent ISIS and other militant jihadist recruitment on Instagram.
The International Center for the Study of Violent Extremism thanks the Embassy of Qatar in Washington, D.C., Facebook and the European Commission’s Civil Society Empowerment Programme for their generous support of our research, creation of counter narratives and counter narrative campaigns on Facebook and Instagram. This article was partially funded by the European Union’s Internal Security Fund — Police.
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 Speckhard, Anne. “Recruiting from Beyond the Grave: A European Follows Anwar Al-Awlaki Into ISIS.” Homeland Security Today, April 28, 2020. https://www.hstoday.us/subject-matter-areas/counterterrorism/recruiting-from-beyond-the-grave-a-european-follows-anwar-al-awlaki-into-isis/.
 Speckhard, Anne, Molly Ellenberg, Haider Shaghati, and Neima Izadi. “Hypertargeting Facebook Profiles Vulnerable to ISIS Recruitment with ‘Breaking the ISIS Brand Counter-Narrative Video Clips’ in Multiple Facebook Campaigns.” Journal of Human Security (In Press).
 “Memes – ISIS Defectors Speak Out.” ICSVE. Accessed July 13, 2020. https://www.icsve.org/project/memes/.
Author’s note: first published in Homeland Security Today
US-led ‘Psychological Wars’ Against Russia, China Lead to All Lose Situation
Andrei Ilnitsky, an advisor to Russian defense minister, said in an interview at the end of March that the US and the West are waging a “mental war” against Russia. Why does the West resort to the psychological war? How will Russia cope with the psychological war? Global Times (GT) reporters Wang Wenwen and Lu Yuanzhi interviewed Andrey Kortunov, director general of the Russian International Affairs Council, on these issues by email.
What are the features of such a psychological war?
There is nothing new about psychological wars – they have always been a part of standard military operations. The goal has been to demoralize both your enemy’s army and its population at large in order to break down the will of your opponent to fight and to resist. Ancient kings, emperors and warlords broadly used over-exaggeration, deception, disinformation, mythology, and so on. However, today states commonly use these instruments of psychological wars not only during military conflicts, but in the peacetime as well. Moreover, new information technology offers plenty of innovative ways to get your message to select target audiences in a foreign country; you can customize and focus this message as never before. Each of us is a target in this warfare, even if we do not feel it.
The US-led West used to wage color revolutions on countries they deem as adversaries. What are the differences between the color revolution and the psychological war? Why does the West resort to the psychological war?
A color revolution is an unconstitutional regime change caused by sizeable and sometimes violent street activities of the radical opposition. Western leaders usually welcome such changes and arguably render them diverse political, organizational and financial assistance. Nevertheless, a regime change cannot come from nowhere. There should be significant political, social, economic or ethnic problems that, if remain unresolved for a long time, gradually lead to a color revolution. Psychological wars help to articulate unresolved problems, deprive the leadership of a target country of legitimacy in the eyes of its own population and, ultimately, prepare a color revolution.
What are the likely outcomes for the West’s psychological war on Russia? How will Russia cope with the psychological war?
Russian authorities are trying to limit opportunities for the West to wage the psychological war by exposing Western disinformation and imposing restrictions on select Western media, NGOs and foundations that are perceived as instruments of waging the war.
Is the West capable of launching a military offensive on Russia?
Russia remains a nuclear superpower with very significant military capabilities. A nuclear war with Moscow could lead to the annihilation of the humankind and therefore cannot be considered a feasible option. Even a full-fledged conventional conflict between Russia and the West in Europe would turn into a catastrophe of an epic scale for both sides. It does not necessarily mean that we can rule out such a scenario, but I think that if there were a war, it would erupt because of an inadvertent escalation rather than because of a rational decision to launch a military offensive.
The West has never dropped the illusion of changing China’s and Russia’s systems to that similar of the West by adopting the tactic of “peaceful evolution.” How could Russia and China join hands in face of such Western attempts?
Indeed, many in the West still believe that their system has a universal value and that eventually both Russia and China should move to Western-type liberal political systems. These views are less popular now than they were twenty or thirty years ago, but we cannot ignore them. Moscow and Beijing have the right to defend themselves against the Western ideological and psychological offensive. Still, I see the solution to the problem of psychological wars in a “psychological peace” should be based on a common understanding on what is allowed in the international information exchange and what is not. Russia and China could work together in defining a new code of conduct regulating the trans-border information flows. In the immediate future, the West will be reluctant to accept this code, but we should keep trying. In my view, this is the only way to proceed; if psychological wars continue, there will be no winners and losers – everybody will lose.
From our partner RIAC
Boko Haram: Religious Based Violence and Portrayal of Radical Islam
Modern-day global and domestic politics have set forth the trend that has legitimized and rationalized the use of religion as a tool to attain political gravity and interests. Similarly, many religion-oriented groups use religion to shape their political agenda and objectives, often using religion as a justification for their violent activities. Most of these mobilized groups are aligned with Islam. These groups have promoted religion-based violence and have also introduced new waves and patterns in global terrorism. Some prominent organized groups that attain world attention include Boko Haram, ISIS, Al- Qaeda, and the Taliban. These groups have potentially disrupted the political establishment of their regions. Although, a comparative insight delivers that these various organizations have antithetical political objectives but these groups use Islam to justify their violent actions and strategies based on violence and unrest.
The manifesto of Boko Haram rests on Islamic principles i.e. establishing Shariah or Islamic law in the region. A system that operates to preserve the rights of poor factions of the society and tends to promote or implement Islamic values. Hence, in this context, it negates westernization and its prospects. However, the rise of Boko Haram was based on anti-western agenda which portrayed that the existing government is un-Islamic and that western education is forbidden. Hence, the name Boko Haram itself delivered the notion that western culture or civilization is forbidden. Boko Haram has a unique political and religiously secular manifesto. Boko Haram was formed by Mohammad Yusuf, who preached his agenda of setting up a theocratic political system through his teachings derived from Islam. And countered the existing governmental setup of the Christians. The violent dynamics surged in 2009 when an uprising against the Nigerian government took the momentum that killed almost 800 people. Following the uprising, Mohammad Yusuf was killed and one of his lieutenants Abu Bakar Shekau took the lead.
Boko Haram used another violent strategy to gain world attention by bombing the UN Compound in Abuja that killed twenty-three people. The incident led to the declaration of Boko Haram as a Foreign Terrorist Organizationby the United States Department. Thus, the group continued the process of violence and also started to seize several territories like Bama, Dam boa, and Abadan. They also extended their regional sphere in terms of occupation using violent strategies. The violence intensified when in the year 2014, 276 girls were abducted from Girl’s school in Chibok. This immediately triggered global outrage and developed an image of religious extremism and violence. This process continued over the years; one reported case articulated that a Christian girl ‘Lean Shairbu’ was kept in captivity for a prolonged period upon refusal to give up her religion. Ever since, the violence has attained an upward trajectory, as traced in the case of mass Chibok abduction and widespread attack in Cameroon in the years 2020 and 2021.
After establishing a regional foothold Boko Haram improvised new alliances especially in 2015 after the government recaptured some of its territories that pushed the militant group near Lake Chad and to the hilly areas. Consequently, Abu Bakar Shekau turned towards international alliance and pledged its allegiance to IS. This created two branches of Boko Haram called Jamat u Ahlis Liddawatiwal Jihad (JAS) headed by Abu Bakar Shekau and Islamic State in West Africa Province (ISWAP) lead by Musab Al Barnarwai. The ISWAP developed strong social, political, and strategic roots in the region. It has embedded itself socially in the hearts and minds of people by establishing their caliphate and judicial system.
The pattern of religion-based conflicts has transformed the global religious conflicts. That is often referred to as extremist terrorism based on religion. Hence the rise of Boko Haram also involved demographics that complimented their political objectives. As the state of Nigeria is an amalgamation of Christians and Muslims; and has been constructed as a distinct ethno-lingual society, historically. The Christians resided in the South of Nigeria while the Muslims were located in Northern Nigeria. The northern side suffered from poverty, illiteracy, unemployment, and public health issues under the government of Goodluck Jonathan. His government was centrally weak and marginalized the Northern side. This also contributed as one of the major factors that granted an edge for the influence and legitimacy of Boko Haram. Therefore, the main reason that triggered the organization and its move was based on Islamic principles of Jihad and Tajdid. This presents new notions of religion to recruit and incorporate more people into their community. The concept of Jihad has been historically driven which reflects and justifies acts against the unjust state and its authority. It also expands the capacity for social hostilities against the non-religious entities promoting hatred and non-acceptance. This also breeds religious extremism and rigidity that further validates the use of violence on their behalf. Hence Jihad acts as a driving force to strive against the un-Islamic state structure for Islamic religious social fabric. Moreover, this religiously derived conception of violent confrontation has always been legitimized in terms of the historic concept of war and terms of self-defense.
As a radical and contemporary religious belief; Jihad is regarded as the manifestation of religious violence and extremist terrorism. The establishment of the caliphate and state-like institutions represents a radical Salafist view regarding the establishment of the Islamic state structure. The ISWAP acts as a pseudo-state or state with in state that has established its authority and control. The reflection of another religious proclamation ofTajdid refers to the renewal of religious norms that aims at reconstruction or reset of social structure in accordance with Islamic values. Jihad and Tajdid collaboratively serve to generate notions about the reset of the political framework as an Islamic state system. The socio-religious reconstruction is particularly divergent from the western one. As western societies are often pluralistic, while Boko Haram’s vision aims as establishing Islamic social composition. Moreover, the western setup provided constitutional provisions to women in terms of rights, freedom, education, and liberty. This completely contradicted their conceptualization of women. Hence, this also generated gender-based violence as means to protect Islamic values. This was closely witnessed during the abduction of girls from their school. Furthermore, Islamic radicalization has been pursued through different channels that have extensively contributed to narrative building amongst the population, propaganda, and the development of a religious mindset in the African region. One of the most prominent tactics used for the purpose has been achieved through the propagation of literature. The scholars started to preach about Jihad and its implications since the 15th Century. The channel continues to date where the teachers preach about these scholarly findings that further encourages the youth to turn towards radical Islamization. The degree of radicalization elevates as Boko Haram propagates the concept of exclusivism that tends to oppose other value systems and beliefs. This creates a rift the society and deteriorates the sense of co-existence. As a result, Boko Haram represents a destructive paradox that promotes religious extremism and violence through misinterpretation of Islamic principles. Pursuing the political agenda of Boko Haram under the banner of Islamic law; which is power-oriented and would help them maintain dominance politically, economically, and territorially in the African region.
Security of nuclear materials in India
The author is of the view that nuclear security is lax in India. More so, because of the 123 Agreement and sprawling nuclear installations in several states. The thieves and scrap dealers even dare to advertise online sale of radioactive uranium. India itself has reported several incidents of nuclear thefts to the international bodies. The author wonders why India’s security lapses remain out of international focus. Views expressed are personal.
Amid raging pandemic in the southern Indian state of Maharashtra, the anti-terrorism squad arrested (May 6, 20210) two persons (Jagar Jayesh Pandya and Abu Tahir Afzal hussain Choudhry) for attempting to sell seven kilograms of highly-radioactive muranium for offered price of about Rs. 21 crore. The “gentlemen” had uncannily advertised the proposed sale online.. As such, the authorities initially dismissed the advertisement as just another hoax. They routinely detained the “sellers-to-be” and forwarded a sample of their ware to the Bhabha Atomic Research Centre. They were shocked when the centre reported that “the material was natural uranium”. As such the squad was compelled to book the duo under India’s Atomic Energy Act, 1962 at Nagpur police station (Explained: ATS seizes 7 kg uranium worth Rs. 21 crore from a scrap dealer…Indian Express May 7, 2021).
Not a unique incident
The event, though shocking, is is not one of its kind. Earlier, in 2016 also, two persons were arrested by Thane (Maharashtra) police while they were trying to sell eight to nine kilograms of depleted uranium for Rs. 24 crore. It is surmised that sale of uranium by scrap dealers in India is common. But, such events rarely come in limelight. According to Anil Kakodar, former chairman of the Atomic Energy Commission, `Factories using uranium as a counterweight in their machines are mandated to contact the Atomic Energy agencies and return uranium to them. They however resort to short cuts and sell the entire machine with uranium in scrap’.
India media scarcely report such incidents. However, Indian government sometimes reports such incidents to the International Atomic Energy Agency (IAEA) to meet disclosure requirements. According to international media reports (February 25, 2004), India reported 25 cases of “missing” or “stolen” radio-active material from its labs to the IAEA. Fifty-two per cent of the cases were attributed to “theft” and 48% to the “missing mystery”. India claimed to have recovered lost material in twelve of total 25 cases. It however admitted that 13 remaining cases remained mysterious.
India’s reports such incidents to the IAEA to portray itself as a “responsible state”. It is hard to believe that radio-active material could be stolen from nuclear labs without operators’ connivance.
Nine computers, belonging to India’s Defence Research and Development Organisation establishment at Metcalfe House, New Delhi, were stolen. India communicated 25 cases of ‘stolen or missing’ uranium to the IAEA. In different incidents, uranium in varying forms and quantities continue to be recovered from scrap dealers and others by Indian authorities. The recoveries include fifty-seven pounds of uranium in rod form, eight kilograms in granular form, two hundred grams in semi-processed form, besides twenty-five kilograms in radioactive form, stolen from the Bibi Cancer Hospital.
Too, the ‘thieves’ stole three cobalt switches, worth Rs. 1.5 million, from Tata Steel Company laboratory at Jamshedpur (Jharkhand). A shipment of beryllium (worth $24 million), was caught in Vilnius, on its way to North Korea. Taiwanese authorities had intercepted a ship carrying dual-use aluminum oxide from India to North Korea. A New Jersey-based Indian engineer Sitaram Ravi Mahidevan was indicted for having bypassed US export procedures to send blue-prints of solenoid-operated valves to North Korea.
We know that the Taiwanese authorities had intercepted a ship, carrying dual-use aluminum oxide from India to North Korea. The oxide is an essential ingredient of rocket casings and is, as such, prohibited for export to “rogue” countries.
Despite recurrent incidents of theft of uranium or other sensitive material from indiandian nuclear labs, the IAEA never initiated a thorough probe into lax security environment in government and private nuclear labs in india. However, the international media has a penchant for creating furore over uncorroborated nuclear lapses in Pakistan. The Time magazine article ‘Merchant of Menace’, had reported that some uranium hexafluoride cylinders were missing from the Kahuta Research Laboratories. Pakistan’ then information minister and foreign-office spokesman had both refuted the allegation. Masood Khan (foreign office) told reporters, `The story is a rehash of several past stories’.
Similarly, Professor Shaun Gregory in his report ‘The Security of Nuclear Weapons’ contends that those guarding about 120 nuclear-weapon sites, mostly in northern and western parts of Pakistan, have fragmented loyalties. As such, they are an easy prey to religious extremists.
Frederick W. Kagan and Michael O’Hanlon, also draw a gloomy portrait of the situation in Pakistan. In their article, published in The New York Times, dated November 18, 2007, they predicted that extremists would take over, if rule of law collapses in Pakistan. Those sympathetic with the Taliban and al-Qaeda may convert Pakistan into a state sponsor of terrorism. They pointed to Osama bin Laden’s meeting with Sultan Bashiruddin Mahmood and Chaudhry Abdul Majeed, former engineers of Pakistan’s Atomic Energy Commission (having no bomb-making acumen).
They claimed that U.S. military experts and intelligence officials had explored strategies for securing Pakistan’s nuclear assets. One option was to isolate the country’s nuclear bunkers. Doing so would require saturating the area, surrounding the bunkers, with tens of thousands of high-powered mines, dropped from air, packed with anti-tank and anti-personnel munitions. The panacea, suggested by them, was that Pakistan’s nuclear material should be seized and stashed in some “safe” place like New Mexico.
The fact is that the pilloried Pakistani engineers had no knowledge of weaponisation (“When the safest is not safe enough,” The Defence Journal -Pakistan), pages 61-63). The critics mysteriously failed to mention that Pakistan is a party to the UN Convention on the Physical Protection of Nuclear Materials. The steps taken by Pakistan to protect its nuclear materials and installations conform to international standards. The National Command Authority, created on February 2, 2000, has made fail-safe arrangements to control development and deployment of strategic nuclear forces. Pakistan’s nuclear regulatory authority had taken necessary steps for safety, security, and accountability of Pakistan’s nuclear weapons, facilities, and materials even before 9/11 incident. These controls include functional equivalent of the two-man rule and permissive action links (PALs). The indigenously-developed PALs are bulwarks against inadvertent loss of control, or accidental use of weapons. So far, there has been no security lapse in any of Pakistan’s nuclear establishments.
Abdul Mannan, in his paper titled “Preventing Nuclear Terrorism in Pakistan: Sabotage of a Spent Fuel Cask or a Commercial Irradiation Source in Transport”, has analysed various ways in which acts of nuclear terrorism could occur in Pakistan (quoted in “Pakistan’s Nuclear Future: Worries beyond War”). He has fairly reviewed Pakistan’s vulnerability to nuclear terrorism through hypothetical case studies. He concludes that the threat of nuclear terrorism in Pakistan is a figment of imagination, rather than a real possibility.
There are millions of radioactive sources used worldwide in various applications. Only a few thousand sources, including Co-60, Cs-137, Ir-192, Sr-90, Am-241, Cf-252, Pu-238, and RA-226 are considered a security risk. The Pakistan Nuclear Regulatory Authority (PNRA) has enforced a mechanism of strict measures for administrative and engineering control over radioactive sources from cradle to grave. It conducts periodic inspections and physical verifications to ensure security of the sources. The Authority has initiated a Five-Year National Nuclear-Safety-and-Security-Action Plan to establish a more robust nuclear-security regime. It has established a training centre and an emergency-coordination centre, besides deploying radiation-detection-equipment at each point of nuclear-material entry in Pakistan, supplemented by vehicle/pedestrian portal monitoring equipment where needed.
Fixed detectors have been installed at airports, besides carrying out random inspection of personnel luggage. All nuclear materials are under strict regulatory control right from import until their disposal.
Nuclear controls in India and the USA are not more stringent than Pakistan’s. It is not understood why the media does not deflect their attention to the fragile nuclear-security environment in India. It is unfortunate that the purblind critics fail to see the gnawing voids in India’s nuclear security.
The ‘research work’ by well-known scholars reflects visceral hatred against Pakistan. The findings in fresh ‘magnum opuses’ are a re-hash or amalgam of the presumptions and pretensions in earlier-published ‘studies’. It is time that the West deflected its attention to India where movements of nuclear materials, under the 123 expansion plan, are taking place between nuclear-power plants sprawling across different states.
Above all, will the international media and the IAEA look into open market uranium sales in India.
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