People love scrolling through Instagram in the morning, double tapping pictures as they come along. Because of its increased user count, as well as the inspiring images on Instagram, the app is perfect for commerce and business. It is the most business-friendly social media app for five reasons.
Instagram allows its users to promote content across the app. For a small fee, users can make their posts show up on a number of users’ pages. These posts can also cater to those who are most likely to interact with the Instagram account and follow the page. Furthermore, Instagrammers are able to link their products to pictures in their posts. This is a commerce-friendly tool that lets consumers get information about the product they are seeing quickly. These same Instagrammers can make their content more appealing to the eye by buying real likes on Instagram. They can buy cheap IG likes to make their branded content stand out. The more likes, the more people are going to be intrigued by the product post. By letting Instagram know the audience the user wants a post to reach, their budget, and the duration of the promotion, the app can create a promoted post that best fits the individual.
The new fad in social media marketing is the use of influencers. Instagrammers will have high follower counts and engagement are paid to showcase products on their pages. Celebrities from the likes of Kim Kardashian to Vanessa Hudgens are paid big money to post ads on their Instagram feeds. Businesses don’t need to pay high costs on celebrities, though- they can use micro influencers. Micro influencers have thousands over followers, but not so many that they are recognized in public. These influencers have specific interests that help brands market their products through them. Because they have a loyal following for their expertise, these influencers are trusted, yet affordable. If a business’s product appears in an influencer’s post, more people are bound to see it, and the commerce will ensue. Entrepreneurs and businesses may be able to further themselves to an influencer level by receiving more followers and likes, something that is easily done by posting interesting, innovativeand informative content on Instagram. Influencers can really help out an up and coming Instagrammer who has yet to find their audience.
Another great aspect of Instagram for commerce are the visuals. People can see a product in business in so many different ways. This helps customers gain a better understanding of what the corporation is about, and how their products work.
The simplest visual a person on Instagram can use is a picture. Pictures share a unique and basic glimpse into what the product is. Businesses can further entice viewers by adding filters, stickers, and other cool visuals to the photo. If they have multiple pictures they want to upload, they can do that, too. Instagram has a lot of great features for helping pictures do their best and tell a story.
Videos are another simple, yet effective, type of visual. The videos on Instagram can only be so long, so viewers won’t easily tire of them online. If they do, they can easily swipe through and find something more interesting to them. Videos help spruce up the dynamic of the page.
One last form (though there are plenty more) of Instagram visual is the Boomerang. The Boomerang is like a picture, but instead of playing forward the whole time, it loops backward – just like a boomerang. This gives Instagram posts something edgy and playful. Boomerangs are a win-win visual, and the best of both the photo world and the video world.
People don’t know the face and customers behind a brand. They can say slogans and jingles off the top of their heads, but they rarely know the founder or owner of that company. Instagram eliminates the middle ground between creator and consumer. They can give a behind-the-seek look at what a business is, and the people who support it. People opt to buy commerce from a brand when they trust it. Instagram helps build that trust.
As mentioned before, people want to find the personality behind the business. This can be done through a higher quality of engagement online. Instagram allows corporations to talk directly to their consumers through a number of ways.
Instagram stories let people share their thoughts and ideas momentarily (24 hrs.) When the time is up, that story disappears as if it was never there. Audiences want to see more of what the Instagrammers they follow are doing in day to day life. This is beneficial to businesses because it helps them endorse themselves, while also engaging their audiences. Stories have many features as well that can be utilized when reaching out to an audience.
- Music Sharing
- Post Sharing
- Live Videos
These are few of many tools that can be used on Instagram stories to give a company or entrepreneur more edge and increase the likelihood that they will sell their product.
Likes and Comments
Another form of quality engagement comes in the form of likes and comments. Instagrammers want to receive likes. They want to feel heard. By liking and commenting on other posts, Instagrammers are challenging others to do the same, which will help boost their engagement rates. This further instills the idea that their Instagram is important, and that other people should follow and like that businesses stuff, too.
Instagram has changed the way in which ads and promotions work. Why waste time and money on a 30 second commercial, when that same commercial could be posted on Instagram? Instagram is the most commerce-friendly app because of its promoted content, influencers, visuals, personable style, and its stories. When businesses start to trust in Instagram, they will understand it is great for getting their name, brand, and product heard about. Until then, they can work on getting their posts viewed.
Afghanistan: 500,000 jobs lost since Taliban takeover
More than half a million people have lost or been pushed out of their jobs in Afghanistan since the Taliban takeover, the UN International Labour Organization (ILO) said on Wednesday.
In a warning that the economy has been “paralyzed” since the de facto authorities took control last August, ILO said that there have been huge losses in jobs and working hours.
Women have been hit especially hard.
By the middle of this year, it’s expected that job losses will increase to nearly 700,000 – with direst predictions topping 900,000 – as a result of the crisis in Afghanistan and “restrictions on women’s participation in the workplace”.
Women’s employment levels are already extremely low by global standards, but ILO said that they are estimated to have decreased by 16 per cent in the third quarter of 2021, and they could fall by between 21 per cent and 28 per cent by mid-2022.
“The situation in Afghanistan is critical and immediate support for stabilization and recovery is required,” said Ramin Behzad, Senior Coordinator of the International Labour Organization (ILO) for Afghanistan. “While the priority is to meet immediate humanitarian needs, lasting and inclusive recovery will depend on people and communities having access to decent employment, livelihoods and basic services.”
Hundreds of thousands of job losses have been seen in several key sectors which have been “devastated” since the takeover, ILO said.
These include agriculture and the civil service, where workers have either been let go or left unpaid. In construction, the sector’s 538,000 workers – of which 99 per cent are men – have suffered too, as major infrastructure projects have stalled.
The Taliban takeover has also led to “hundreds of thousands” of Afghan security force members losing their job, said ILO, noting that teachers and health workers have been deeply impacted by the lack of cash in the economy, amid falling international donor support.
As the crisis continues to unfold, ILO explained that the Taliban capture of Kabul on 15 August, threatened hard-fought development gains achieved over the past two decades.
Domestic markets have been “widely disrupted”, the UN agency said, while productive economic activity has dropped, which has in turn driven up production costs.
At the same time, because Afghanistan’s reported $9.5 billion in assets have been frozen, “foreign aid, trade and investment…have been severely impacted”, ILO continued, pointing to cash shortages and restrictions on bank withdrawals, causing misery for businesses, workers and households.
Kids pay price
The lack of work also threatens to worsen child labour levels in Afghanistan, where only 40 per cent of children aged five to 17 years old attend school.
In absolute numbers, ILO noted that there are more than 770,000 boys and about 300,000 girls involved in child labour.
The problem is worst in rural areas – where 9.9 per cent, or 839,000 children – are much more likely to be in child labour compared to those in urban areas (2.9 per cent or 80,000).
To support the Afghan people this year, the UN’s top priorities are to provide lifesaving assistance, sustain essential services and preserve social investments and community-level systems which are essential to meeting basic human needs.
In support of this strategy, the ILO has pledged to work with employers and trade unions to promote productive employment and decent work.
The organisation’s focus is in four key areas: emergency employment services, employment-intensive investment, enterprise promotion and skills development, while respecting labour rights, gender equality, social dialogue, social protection,elimination of child labour and disability inclusion.
Construction PPE: What and when to use
Personal protective equipment is essential for construction sites. Every workplace has hazards – from offices to classrooms. However, a construction site has far more hazards than most, and extra caution must be applied. PPE can help keep everyone safe and secure, even when close to a hazard factor. Your employer should provide high-quality PPE to everyone on site. When selecting equipment, use a construction PPE supplier that is CE marked.
How to use PPE
Personal protective equipment is designed to protect you from potential hazards. For example, face masks and eye goggles are worn around toxic chemicals or contaminated air. PPE must fit correctly to be as efficient and safe as possible. A loose-fitting face mask could allow dust particles to squeeze through the gaps. Or ill-fitting thermal trousers could get caught/snag on edges or trail along the ground and cause the worker to fall over. Your PPE needs to be in good condition as well – If there are holes, rips and signs of wear on your PPE, it should be immediately replaced. It is your employer’s responsibility to provide adequate PPE.
PPE is a last resort
PPE is not the only safety measure that needs to be taken. Your employer should reduce the risks on site where possible. For example, a hazardous area should be signposted, and every employee should be trained properly. Every employee should go through health and safety training alongside frequent refresher courses. All employees should be trained in using the machinery on site before they begin operating it. PPE cannot protect someone who does not know how to act safely on site.
What types of PPE are used on-site?
Protective gloves should be worn when handling heavy machinery and sharp tools. The gloves need to allow enough mobility and flexibility so the individual can continue to work. Gloves can also help you grip heavy items and protect you from cold winter conditions.
A tool lanyard is useful for when you are working at a height. The lanyard connects to your wrist so you can carry lightweight tools. For heavier tools, you can use a stronger tether point, like your waist.
High – visibility clothing should be mandatory when working, especially at night. Everyone should wear high visibility clothing on-site, so they are noticeable by moving vehicles. Depending on the weather, you could go for a vest or thick coat.
Stay safe and wear personal protective equipment on construction sites.
Croatia Has Potential to Become a Blue Economy Champion in the EU
Croatia’s coast and sea are key national assets that contribute significantly to the country’s economy and give Croatia a competitive edge as an attractive tourism destination. The tourism sector alone contributed with 20 percent to Croatia’s GDP. Yet, as a semi-enclosed sea, the Adriatic is becoming increasingly vulnerable to impacts from economic activities, including a rapidly growing environmental footprint from the tourism industry. Climate change is likely to further exacerbate these effects.
To help Croatia foster sustainable and green economic growth while addressing environmental and climate impacts and protect its coastal and marine natural capital, the Ministry of Economy and Sustainable Development of the Republic of Croatia and the World Bank, convened leading national and international development and environment experts and stakeholders in a virtual workshop – Investing in a Sustainable Blue Economy in Croatia. The event contributed to strengthening the national dialogue on the Blue Economy and provided an added focus for considering Croatia’s coastal and marine natural capital in the country’s Blue Economy and Green Growth Development Strategy, as well in its climate adaptation and mitigation responses.
“Aware of the environmental pressure that tourism, with its unquestionable benefits for the economy, put on on water and the sea as key components of the environment, we are grateful to the World Bank for encouraging the discussion on the importance of the blue economy for Croatia, the opportunities for funding of certain segments of the blue economy and possible further steps. To reduce this pressure, the Ministry of Economy and Sustainable Development is implementing a number of water supply and sanitation projects. So far, within the Competitiveness and Cohesion 2014-2020 Operational Programme, a total of 60 water supply and sanitation projects worth HRK 25.78 billion including VAT have been financed, of which eligible costs amount to HRK 20.5 billion, while EU funds amount to HRK 14.36 billion. A significant part of these funds relates to projects in the Adriatic part of Croatia, taking into account the sustainability of Croatian tourism,” highlighted Elizabeta Kos Director, Ministry of Economy and Sustainable Development of Croatia, Directorate for Water Management and Sea Protection.
A Blue Economy model involves sustainable use of maritime resources for economic growth and improved livelihoods and jobs, while preserving the natural capital of the oceans, seas, and coasts. The Blue Economy model is at the forefront of the sustainability agenda globally and part of the European Green Deal (EGD), aimed at helping European Union members meet their economic needs while addressing their sustainability goals, including climate change adaptation.
“The World Bank is committed to supporting the Government of Croatia’s efforts to protect the country’s natural capital, address climate vulnerabilities, and reduce the energy intensity of the economy,” said Jehan Arulpragasam, World Bank Country Manager for Croatia. Croatia has the potential to become a Blue Economy champion in the EU, where it has the highest relative contribution of the blue economy to the national gross value added and employment, and the World Bank stands ready to support Croatia with its global knowledge to achieve this goal.”
To assess the challenges Croatia faces, a recent World Bank report on the cost of environmental degradation (CoED) in Croatia estimates economic and social costs of environmental degradation of Croatia’s marine and coastal assets due to loss of ecosystem services, inadequate waste and wastewater management, marine litter, air pollution, and the environmental impacts of tourism. For example, the loss of ecosystem services, which provide vital services and are the foundation for economic growth, including for the tourism industry, is estimated at EUR 90 million annually. Marine litter causes additional costs to port operations estimated at EUR 20 million or more annually, while insufficient treatment of waste and water pollution from the tourism sector is estimated to cost EUR 55 million per year.
“Oceans, seas, and coasts offer great opportunities for sustainable and inclusive economic growth in fisheries, aquaculture, mariculture, coastal tourism, marine biotechnology, and renewable energy,” noted Kseniya Lvovsky, Practice Manager, World Bank Environment, Natural Resources, and Blue Economy for Europe and Central Asia. “They also play a critical role in reducing greenhouse gas emissions by absorbing carbon from the atmosphere and in enhancing climate resilience of coastal areas. Sustainable management of marine and coastal resources requires collaboration across industries, public and private sectors, and nations.”
The virtual workshop gathered key stakeholders from the Ministry of Economy and Sustainable Development, Ministry of Sea, Transport and Infrastructure, Ministry of Physical Planning, Construction And State Assets, Ministry of Agriculture, Ministry of Tourism and Sport and other government agencies, institutes, development partners, the private sector, civil society, and leading national and international development and environment experts.
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