In an article, carried by the newspaper Handelsblatt, a group of German MPs from the Social Democratic party describe the possible new US sanctions against the Nord Stream 2 gas pipeline project as a “threat to European sovereignty.” Earlier, Bloomberg reported that the German authorities are mulling retaliatory sanctions against the United States if Washington continues to dial up pressure on the participants in the project to bring Russian natural gas to consumers in Europe. Moreover, Berlin is reportedly willing to add a pan-European dimension to its possible pushback against Washington. Meanwhile, the US has withdrawn from OECD-held talks on digital tax. France, one of the main proponents of increased income taxation of US IT companies operating in Europe, slams Washington’s actions as “provocative,” and is all set to continue applying the digital tax. Many observers warn that worsening transatlantic trade relations could lead to a new trade war.
On the outside, the United States remains the EU’s main trading partner, with European exports to the US last year amounting to 384 billion euros. The United States is also the second biggest provider of goods and services to Europe, after China. However, by the close of 2019, most EU countries were already balancing between stagnation and recession – not least due to Washington’s economic policies, as the Trump administration kept threatening to slap additional duties on European exports. In addition, Europeans feel the pinch of declining world trade caused by Washington’s trade war with Beijing.
Donald Trump won the presidency on the strength of his promise to maintain America’s leading position in the world, which he sees as the scene of tooth-and-claw competition between states. From this standpoint, all countries not ready to accept Washington’s terms, especially those pursuing an independent policy, are viewed as a “legitimate” target for pressure, primarily an economic one. Since 2018, Washington has been ramping up sanctions and trade restrictions against many leading world powers, including in Europe and, hating as the Europeans are to avoid a politicization of their trade relations with the US, almost each new trade dispute demonstrates geopolitical undertones that are hard to ignore.
For example, Washington regularly threatens to impose a 25 percent tax on imported European cars and spare parts, above all German. Amid Washington’s isolationist policy, Germany is now seen by many Europeans as a potential new leader of the Western community and apparently the primary target of Donald Trump’s attacks against Europeans. Indeed, it was Angela Merkel who, after the first NATO summit attended by Trump, said that Europe can no longer rely on America. Since then, Berlin has been increasingly vocal in pointing, more than anyone else in the EU, at cardinal changes in Washington’s interests in the Old World, above all its desire to undermine Europe’s global competitiveness. On July 1, Germany took over the EU Council’s rotating chair for the next six months, which is likely to further intensify these disagreements.
In October 2019, the United States imposed tariffs on a number of imported European goods, formally justifying this by a WTO ruling that the European Union had not complied with an order to end illegal subsidies for its plane-maker Airbus.
The Americans and Europeans have long been at loggerheads over who violates the WTO rules by providing state assistance to their aviation industry. However, now that Washington is trying hard to limit the supply of high-tech products to the “wrong” countries, transatlantic bickering over subsidized airplane exports is becoming extremely important in terms of foreign policy. And in light of the colossal damage the global aviation industry may suffer as a result of the COVID-19 pandemic, this could put the entire technological future of the European Union on the line.
A similar situation has been developing also around the idea, actively promoted by the EU leadership and a number of EU countries, to impose the so-called “digital tax” on services provided to European consumers by major US technology companies, above all Amazon, Facebook and Google. Meanwhile, in the United States, the geostrategic motives behind the European initiatives is becoming clear not only to observers, but to the White House as well.
Europe is lagging far behind the US and China when it comes to companies providing services in social platforms, e-commerce and cloud computing. Experts warn that the “alternative” to the general strategy is more than just a further reduction of the EU’s role in the development and implementation of advanced software and technical solutions. If the EU countries fail to adapt to the changing technological paradigm, they may be faced with rising unemployment and falling tax revenues across the board.
According to experts interviewed by The Economist Intelligence Unit, any of the abovementioned topics may set off a destructive trade war on both sides of the Atlantic. Well, Germany will certainly not be the sole victim of jacked up US tariffs on European car imports, as the auto industry accounts for up to six percent of all EU jobs. In addition to the direct damage from falling exports to the United States and third countries, new US sanctions would seriously undermine the overall business climate in the European Union. Brussels would have to impose retaliatory sanctions, which, in turn, would set the stage for a global trade war that would not leave any country untouched. The costs of doing business will go up, while profits will go down. Due to a falling demand in domestic markets, caused by the coronavirus pandemic, companies will not be able to pass their losses to the consumers, and will suffer ever new losses.
It took Europeans quite a while to realize that growing transatlantic disagreements “constitute an essential debate” over the priorities and goals of “Western policy in the world in the wake of the late 20th – early 21st century globalization.” A sizeable portion of the American establishment is no longer interested in dominance per se, as US national interests are now realized “in confrontation with major rivals,” including Europe.
The Trump administration insists that the situation can only be changed by America acting in such a way as to reap direct and immediate benefits measured in dollars. “Friendship” with America should pay off right away, providing economic concessions for Washington is just a way of monetizing one’s allied relations with the United States. While during the Cold War, tactical economic differences were smoothed out by shared strategic interests amid a bipolar confrontation, these days, if “there are no shared fundamental interests between them” the United States and Europe “are simply competitors on many tracks” – something Trump never tires of repeating.
The outbreak of the coronavirus epidemic has led to a serious new discord between Europe and America, with the shock from the pandemic on both sides of the Atlantic proving strong enough to force the nominal allies to start fighting each other for resources. Everyone is on his own now. The situation with the pandemic and its socio-economic impact on the United States has been so bad that it now threatens to undermine Donald Trump’s chances for reelection. Meanwhile, trade policy is one of the political levers that the US president can use quickly and without having to ask for Congressional approval.
Previously, this approach often worked with the European Union, usually ready to give up some of its economic sovereignty. The Europeans’ reaction was restrained and “asymmetric” in nature. This is how they reacted to Trump’s increasingly aggressive attacks just a year of two ago. Experts from the Russian Academy of Sciences’ Institute of Europe and on the INF Treaty believe that although the EU’s domestic market and combined GDP are roughly similar in size to America’s, “Europe’s economic dependence on the US is much higher than America’s dependence on the European Union, which still makes Brussels extremely vulnerable to economic pressure from Washington.”
That being said, the hard-hitting socioeconomic impact of the COVID-19 pandemic is forcing Europe to realize the need to protect and advance its economic interests. A pessimistic forecast is based on the notion that the pandemic will bring about a long-term economic downturn and even exacerbate it. The Eurozone economy is projected to post a seven to 10 percent drop this year – twice as much as during the crisis of 2009. Even the “hundreds of billions of euros” that European politicians are talking about may not be enough to overcome the consequences of the coronacrisis any time soon, largely due to the global nature of its impact on the entire system of global economic relations. This may prove a serious problem. As [French President] Emmanuel Macron often says, “If the crisis widens the split between the economies of the bloc, the European project could explode.”
Meanwhile, much now depends on the position of Germany where almost all parliamentary factions see the threat of new US sanctions as “a violation of international law and, above all, an infringement of European sovereignty.” Europe needs to push back against America’s “aggressive attacks.” Well, in the midst of a pandemic and a deep recession caused by it, “a trade war is the last thing that Americans and Europeans need. However, a positive partnership is possible only on an equal basis which, among other things, means respect for the sovereignty of each partner.”
Against the backcloth of extremely worrying forecasts for the European economy, Chancellor Angela Merkel told The Guardian that it is in the best interest of all EU countries to fully support the European domestic market and act as one in the international arena. Faced with “extraordinary” circumstances, Berlin expects all EU member states to focus on “what brings us together.” Moreover, “much” depends on the stability of the European economy. For example, a sharp spike in unemployment can have devastating political consequences, and even “increase the threat to democracy.”
“For Europe to survive, its economy must survive,” Merkel emphasized.
According to numerous forecasts, in the post-coronavirus world, almost all countries will focus on internal problems, on increasing their economic self-sufficiency and even autonomy. The world may become “poorer and more cost-effective,” and the process of globalization will, at best, come to a halt and stay so for several years. Right now, faced with multiple crises, Europe, may be tempted to take its time and wait, at least until after the November presidential elections in the US. By then, the scope of the economic damage from the pandemic will become clearer. What is obvious, however, is that only by resolutely standing up to America, especially if this resistance ultimately results in a “deal” more beneficial to Europeans, will the EU be able to restore its geopolitical weight in international affairs.
From our partner International Affairs
Can e-commerce help save the planet?
If you have logged onto Google Flights recently, you might have noticed a small change in the page’s layout. Alongside the usual sortable categories, like price, duration, and departure time, there is a new field: CO2 emissions.
Launched in October 2021, the column gives would-be travellers an estimate of how much carbon dioxide they will be responsible for emitting.
“When you’re choosing among flights of similar cost or timing, you can also factor carbon emissions into your decision,” wrote Google’s Vice President of Travel Products, Richard Holden.
Google is part of a wave of digital companies, including Amazon, and Ant Financial, encouraging consumers to make more sustainable choices by offering eco-friendly filter options, outlining the environmental impact of products, and leveraging engagement strategies used in video games.
Experts say these digital nudges can help increase awareness about environmental threats and the uptake of solutions to reduce greenhouse gas emissions.
“Our consumption practices are putting tremendous pressure on the planet, driving climate change, stoking pollution and pushing species towards extinction,” says David Jensen, Digital Transformation Coordinator with the United Nations Environment Programme (UNEP).
“We need to make better decisions about the things we buy and trips we take,” he added. “These green digital nudges help consumers make better decisions as well as collectively drive businesses to adopt sustainable practices through consumer pressure.”
At least 1.5 billion people consume products and services through e-commerce platforms, and global e-commerce sales reached US$26.7 trillion in 2019, according to a recent UN Conference on Trade and Development (UNCTAD) report.
Meanwhile, 4.5 billion people are on social media and 2.5 billion play online games. These tallies mean digital platforms could influence green behaviors at a planetary scale, says Jensen.
One example is UNEP-led Playing for the Planet Alliance, which places green activations in games. UNEP’s Little Book of Green Nudges has also led to more than 130 universities piloting 40 different nudges to shift behaviour.
A 2020 study by Globescan involving many of the world’s largest retailers found that seven out of 10 consumers want to become more sustainable. However, only three out of 10 have been able to change their lifestyles.
E-commerce providers can help close this gap.
“The algorithms and filters that underpin e-commerce platforms must begin to nudge sustainable and net-zero products and services by default,” said Jensen. “Sustainable consumption should be a core part of the shopping experience empowering people to make choices that align with their values.”
Embedding sustainability in tech
Many groups are trying to leverage this opportunity to make the world a more sustainable place.
The Green Digital Finance Alliance (GDFA), launched by Ant Group and UNEP, aims to enhance financing for sustainable development through digital platforms and fintech applications. It launched the Every Action Counts Coalition, a global network of digital, financial, retail investment, e-commerce and consumer goods companies. The coalition aims to help 1 billion people make greener choices and take action for the planet by 2025 through online tools and platforms.
“We will bring like-minded members together to experiment with new innovative business models that empower everyone to become a green digital champion,” says Marianne Haahr, GDFA Executive Director.
In one example, GDFA member Mastercard, in collaboration with the fintech company Doconomy, provides shoppers with a personalized carbon footprint tracker to inform their spending decisions.
In the UK, Mastercard is partnering with HELPFUL to offer incentives for purchasing products from a list of over 150 sustainable brands.
Mobile apps like Ant Forest, by Ant Group, are also using a combination of incentives and digital engagement models to urge 600 million people make sustainable choices. Users are rewarded for low-carbon decisions through green energy points they can use to plant real trees. So far, the Ant Forest app has resulted in 122 million trees being planted, reducing carbon emissions by over 6 million tons.
Three e-commerce titans are also aiming to support greener lifestyles. Amazon has adopted the Climate Pledge Friendly initiative to help at least 100 million people find climate-friendly products that carry at least one of 32 different environmental certifications.
SAP’s Ariba platform is the largest digital business-to-business network on the planet. It has also embraced the idea of “procuring with purpose,” offering a detailed look at corporate supply chains so potential partners can assess the social, economic and environmental impact of transactions.
“Digital transformation is an opportunity to rethink how our business models can contribute to sustainability and how we can achieve full environmental transparency and accountability across our entire value chain,” said SAP’s Chief Sustainability Officer Daniel Schmid.
UNEP’s Jensen says a crucial next step would be for mobile phone operating systems to adopt standards that would allow apps to share environment and carbon footprint information.
“This would enable people to seamlessly calculate their footprints across all applications to develop insights and change behaviours,” Jensen said. “Everyone needs access to an individual’ environmental dashboard’ to truly understand their impact and options for more sustainable living.”
Need for common standards
As platforms begin to encode sustainability into their algorithms and product recommendations, common standards are needed to ensure reliability and public trust, say experts.
Indeed, many online retailers are claiming to do more for the environment than they actually are. A January analysis by the European Commission and European national consumer authorities found that in 42 per cent, sustainability claims were exaggerated or false.
In November, the One Planet network issued guidance material for e-commerce platforms that outlines how to better inform consumers and enable more sustainable consumption, based on 10 principles from UNEP and the International Trade Centre.
The European Union is also pioneering core standards for digital sustainability through digital product passports that contain relevant information on a product’s origin, composition, environmental and carbon performance.
“Digital product passports will be an essential tool to strengthen consumer protection and increase the level of trust and rigour to environmental performance claims,” says Jensen. “They are the next frontier on the pathway to planetary sustainability in the digital age.”
2022: Small Medium Business & Economic Development Errors
Calling Michelangelo: would Michelangelo erect a skyscraper or can an architect liberate David from a rock of marble? When visibly damaged are the global economies, already drowning their citizenry, how can their economic development departments in hands of those who never ever created a single SME or ran a business, expect anything else from them other than lingering economic agonies?
The day pandemic ends; immediately, on the next day, the panic on the center stage would be the struggling economies across the world. On the small medium business economic fronts, despite, already accepted globally, as the largest tax contributor to any nation. Visible worldwide, already abandoned and ignored without any specific solutions, there is something strategically wrong with upskilling exporters and reskilling manufacturers or the building growth of small medium business economies. The SME sectors in most nations are in serious trouble but are their economic development rightly balanced?
Matching Mindsets: Across the world, hard working citizens across the world pursue their goals and some end up with a job seeker mindset and some job creator mindset; both are good. Here is a globally proven fact; job seekers help build enterprises but job creators are the ones who create that enterprise in the first place. Study in your neighborhoods anywhere across the world and discover the difference.
Visible on LinkedIn: Today, on the SME economic development fronts of the world, clearly visible on their LinkedIn profiles, the related Ministries, mandated government departments, trade-groups, chambers, trade associations and export promotion agencies are primarily led by job seeker mindsets and academic or bureaucratic mentality. Check all this on LinkedIn profiles of economic development teams anywhere across the world.
Will jumbo-pilots do heart transplant, after all, economic performance depends on matching right competency; Needed today, post pandemic economic recovery demands skilled warriors with mastery of national mobilization to decipher SME creation and scalability of diversified SME verticals on digital platforms of upskilling for global age exportability. This fact has hindered any serious progress on such fronts during the last decade. The absence of any significant progress on digitization, national mobilization of entrepreneurialism and upskilling of exportability are clear proofs of a tragically one-sided mindset.
Is it a cruise holiday, or what? Today, the estimated numbers of all frontline economic development team members across 200 nations are roughly enough to fill the world-largest-cruise-ship Symphony that holds 6200 guests. If 99.9% of them are job-seeker mindsets, how can the global economic development fraternity sleep tonight? As many billion people already rely on their performances, some two billion in a critical economic crisis, plus one billion starving and fighting deep poverty. If this is what is holding grassroots prosperity for the last decade, when will be the best time to push the red panic button?
The Big Fallacy of “Access to Finance” Notion: The goals of banking and every major institution on over-fanaticized notions of intricate banking, taxation are of little or no value as SME of the world are not primarily looking for “Access to Capital” they are rather seeking answers and dialogue with entrepreneurial job creator mindsets. SME management and economic development is not about fancy PDF studies of recycled data and extra rubber stamps to convince that lip service is working. No, it is not working right across the world.
SME are also not looking for government loans. They do not require expensive programs offered on Tax relief, as they make no profit, they do not require free financial audits, as they already know what their financial problems are and they also do that require mechanical surveys created by bureaucracies asking the wrong questions. This is the state of SME recovery and economic development outputs and lingering of sufferings.
SME development teams across the world now require mandatory direct SME ownership experiences
The New Hypothesis 2022: The new hypothesis challenges any program on the small medium business development fronts unless in the right hands and right mindsets they are only damaging the national economy. Upon satisfactory research and study, create right equilibrium and bring job seeker and job creator mindsets to collaborate for desired results. As a start 50-50, balances are good targets, however, anything less than 10% active participation of the job creator mindset at any frontline mandated SME Ministry, department, agency or trade groups automatically raises red flags and is deemed ineffective and irrelevant.
The accidental economists: The hypothesis, further challenges, around the world, economic institutes of sorts, already, focused on past, present and future of local and global economy. Although brilliant in their own rights and great job seekers, they too lack the entrepreneurial job creator mindsets and have no experience of creating enterprises at large. Brilliantly tabulating data creating colorful illustrative charts, but seriously void of specific solutions, justifiably as their profession rejects speculations, however, such bodies never ready to bring such disruptive issues in fear of creating conflicts amongst their own job seeker fraternities. The March of Displaced cometh, the cries of the replaced by automation get louder, the anger of talented misplaced by wrong mindsets becomes visible. Act accordingly
The trail of silence: Academia will neither, as they know well their own myopic job seeker mindset. In a world where facial recognition used to select desired groups, pronouns to right gatherings, social media to isolate voting, but on economic survival fronts where, either print currency or buy riot gears or both, a new norm; unforgiveable is the treatment of small medium business economies and mishmash support of growth. Last century, laborious and procedural skills were precious, this century surrounded by extreme automation; mindsets are now very precious.
Global-age of national mobilization: Start with a constructive open-minded collaborative narrative, demonstrate open courage to allow entrepreneurial points of views heard and critically analyze ideas on mobilization of small mid size business economies. Applying the same new hypotheses across all high potential contributors to SME growth, like national trade groups, associations and chambers as their frontline economic developers must also balance with the job creator mindset otherwise they too become irrelevant. Such ideas are not just criticism rather survival strategies. Across the world, this is a new revolution to arm SME with the right skills to become masters of trade and exports, something abandoned by their economic policies. To further discuss or debate at Cabinet Level explore how Expothon is making footprints on new SME thinking and tabling new deployment strategies. Expothon is also planning a global series of virtual events to uplift SME economies in dozens of selected nations.
Two wheels of the same cart: Silence on such matters is not a good sign. Address candidly; allow both mindsets to debate on how and why as the future becomes workless and how and why small medium business sectors can become the driving engine of new economic progress. Job seekers and job creators are two wheels of the same cart; right assembly will take us far on this economic growth passage. Face the new global age with new confidence. Let the nation witness leadership on mobilization of entrepreneurialism and see a tide of SME growth rise. The rest is easy.
Rebalancing Act: China’s 2022 Outlook
Authors: Ibrahim Chowdhury, Ekaterine T. Vashakmadze and Li Yusha
After a strong rebound last year, the world economy is entering a challenging 2022. The advanced economies have recovered rapidly thanks to big stimulus packages and rapid progress with vaccination, but many developing countries continue to struggle.
The spread of new variants amid large inequalities in vaccination rates, elevated food and commodity prices, volatile asset markets, the prospect of policy tightening in the United States and other advanced economies, and continued geopolitical tensions provide a challenging backdrop for developing countries, as the World Bank’s Global Economic Prospects report published today highlights.
The global context will also weigh on China’s outlook in 2022, by dampening export performance, a key growth driver last year. Following a strong 8 percent cyclical rebound in 2021, the World Bank expects growth in China to slow to 5.1 percent in 2022, closer to its potential — the sustainable growth rate of output at full capacity.
Indeed, growth in the second half of 2021 was below this level, and so our forecast assumes a modest amount of policy loosening. Although we expect momentum to pick up, our outlook is subject to domestic in addition to global downside risks. Renewed domestic COVID-19 outbreaks, including the new Omicron variant and other highly transmittable variants, could require more broad-based and longer-lasting restrictions, leading to larger disruptions in economic activity. A severe and prolonged downturn in the real estate sector could have significant economy-wide reverberations.
In the face of these headwinds, China’s policymakers should nonetheless keep a steady hand. Our latest China Economic Update argues that the old playbook of boosting domestic demand through investment-led stimulus will merely exacerbate risks in the real estate sector and reap increasingly lower returns as China’s stock of public infrastructure approaches its saturation point.
Instead, to achieve sustained growth, China needs to stick to the challenging path of rebalancing its economy along three dimensions: first, the shift from external demand to domestic demand and from investment and industry-led growth to greater reliance on consumption and services; second, a greater role for markets and the private sector in driving innovation and the allocation of capital and talent; and third, the transition from a high to a low-carbon economy.
None of these rebalancing acts are easy. However, as the China Economic Update points out, structural reforms could help reduce the trade-offs involved in transitioning to a new path of high-quality growth.
First, fiscal reforms could aim to create a more progressive tax system while boosting social safety nets and spending on health and education. This would help lower precautionary household savings and thereby support the rebalancing toward domestic consumption, while also reducing income inequality among households.
Second, following tightening anti-monopoly provisions aimed at digital platforms, and a range of restrictions imposed on online consumer services, the authorities could consider shifting their attention to remaining barriers to market competition more broadly to spur innovation and productivity growth.
A further opening-up of the protected services sector, for example, could improve access to high-quality services and support the rebalancing toward high-value service jobs (a special focus of the World Bank report). Eliminating remaining restrictions on labor mobility by abolishing the hukou, China’s system of household registration, for all urban areas would equally support the growth of vibrant service economies in China’s largest cities.
Third, the wider use of carbon pricing, for example, through an expansion of the scope and tightening of the emissions trading system rules, as well power sector reforms to encourage the penetration and nationwide trade and dispatch of renewables, would not only generate environmental benefits but also contribute to China’s economic transformation to a more sustainable and innovation-based growth model.
In addition, a more robust corporate and bank resolution framework would contribute to mitigating moral hazards, thereby reducing the trade-offs between monetary policy easing and financial risk management. Addressing distortions in the access to credit — reflected in persistent spreads between private and State borrowers — could support the shift to more innovation-driven, private sector-led growth.
Productivity growth in China during the past four decades of reform and opening-up has been private-sector led. The scope for future productivity gains through the diffusion of modern technologies and practices among smaller private companies remains large. Realizing these gains will require a level playing field with State-owned enterprises.
While the latter have played an instrumental role during the pandemic to stabilize employment, deliver key services and, in some cases, close local government budget gaps, their ability to drive the next phase of growth is questionable given lower profits and productivity growth rates in the past.
In 2022, the authorities will face a significantly more challenging policy environment. They will need to remain vigilant and ready to recalibrate financial and monetary policies to ensure the difficulties in the real estate sector don’t spill over into broader economic distress. Recent policy loosening suggests the policymakers are well aware of these risks.
However, in aiming to keep growth on a steady path close to potential, they will need to be similarly alert to the risk of accumulating ever greater levels of corporate and local government debt. The transition to high-quality growth will require economic rebalancing toward consumption, services, and green investments. If the past is any guide to the future, the reliance on markets and private sector initiative is China’s best bet to achieve the required structural change swiftly and at minimum cost.
First published on China Daily, via World Bank
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