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Rapidly changing behaviours are accelerating consumer embrace of digital and health trends

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The acceleration of consumer trends and behavior that was already underway prior to the COVID-19 outbreak has taken another leap forward and will spark consumer-facing companies and retailers to reinvent the way they do business, according to a new PwC report.

The findings from two surveys taken before and after the COVID-19 pandemic and published today in PwC’s 11th consecutive Global Consumer Insights Survey focus on urban consumer purchasing habits and behaviours, and how global disruption has forced the acceleration of a more digital way of life.Billions of people worldwide live in cities, and this concentration has created a new era in global consumption; cities are the hubs where economic activity happens.

The survey results reveal that the pandemic and the ensuing social distancing measures put in place have led to fundamental changes in how consumers work, eat, communicate, and take care of their health. 

Consumers have adapted how they shop

Social distancing measures put in place because of the coronavirus have affected consumers in all aspects of life, including how they purchase groceries. While in-store grocery shopping is the main channel of choice, over a third of consumers (35%) are now buying food online, with 86% of those who shop online planning to continue after social distancing measures are removed. For non-food items, prior to the pandemic in-store shopping was still dominant compared to online shopping with 47% of consumers saying they shopped at brick-and-mortar stores daily or weekly compared to shopping via mobile phones (30%), computers (28%) and smart assistants (15%). Since then, online shopping for non-food items has seen a substantial increase (mobile phone 45%; computer 41%; tablet (33%), the trend is especially pronounced in China and the Middle East, with 60% and 58% of respondents respectively saying they’ve started shopping more on their mobile phones.

The importance of connection, community and self-care is clear

Fifty-nine percent of millennials and 57% of those with children are placing a greater focus on their wellbeing than other groups. Focus on self-care has increased, with 51% of urban consumers agreeing or strongly agreeing that they are more focused on taking care of their mental health and wellbeing, physical health and diet as a result of COVID-19. 

Urban dwellers surveyed after the outbreak, viewed safety and security and healthcare just as important to their quality of life  as employment prospects, with 49% and 45% of respondents saying so, respectively, compared to 45% for employment. 

Consumers and sustainability

Our research showed a clear embrace of sustainability and a sense of civic duty. For example, in survey results taken prior to the pandemic, 45% of our global respondents say they avoid the use of plastic whenever possible, 43% expect businesses to be accountable for their environmental impact, and 41% expect retailers to eliminate plastic bags and packaging for perishable items. Interestingly, when we asked consumers who were most responsible for encouraging sustainable behaviours in their city, 20% chose “me the consumer,” while 15% chose “the producer or manufacturer.” When we asked consumers about their willingness to share data, 49% said they were willing to share their data if it helped improve their city. 

“While certain trends have been on the upswing for quite some time, our research shows that the pandemic has sharpened consumers’ desire for transparency, sustainability and convenience. The companies that will reap the most rewards are the ones that have established trust with the consumer, invested in a seamless and frictionless end-to-end customer purchase journey and prioritized the consumers’ health and safety,” says Steve Barr, Global Consumer Markets Leader, PwC US.

In addition, Oz Ozturk, Global Consumer Markets Advisory Leader, PwC UK said,”In our 11 years of surveying consumers around the globe, we have never documented such a clear convergence of themes around transparency, sustainability, and social consciousness. At such a pivotal moment, the need for consumer-facing companies to establish trust with potential customers could not be any clearer.” 

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Political crisis in Guinea-Bissau

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Palacio Colinas de Boe, People's National Assembly Building of Guinea-Bissau. Photo: Alexandre Soares

Entrenched political divisions in Guinea-Bissau pose a serious threat to stability in the West African country, the top UN official there told the Security Council on Monday, as she called for continued international engagement and for reforms outlined in a four-year old agreement, to be enacted.

That accord known as the Conakry Agreement, includes a related political road map set out by the Economic Community of West African States (ECOWAS).

Rosine Sori-Coulibaly, Special Representative and Head of the UN Integrated Peacebuilding Office in Guinea-Bissau (UNIOGBIS), described a “hostile” atmosphere of mistrust following last November’s Presidential election and December re-run, with mutual accusations and acts of intimidation reported against those opposing the new political order.

Parliamentary paralysis

Competing priorities are fuelling tensions between President Sissoco Embaló, announced the winner of the run-off on New Year’s Day, whose new Government is focused on consolidating power, and efforts by the African Party for the Independence of Guinea and Cape Verde (PAIGC) to contest a 29 June parliamentary vote that approved the programme of the Nuno Nabiam Government.

While the President has offered to form a broad-based Government with Nuno Nabiam as Prime Minister, the top UN official said the prospects of a breakthrough are low, given PAIGC’s strong opposition to joining the Government under the current circumstances.

Concerns over the 26 July raid on Radio Capital FM, considered allied to the opposition, as well as arbitrary arrests, intimidation and detention of those perceived as opposing the administration, have also compounded the divisions.

Amid such paralysis, the UNIOGBIS mandate is unlikely to be fully implemented before the Office draws down by 31 December, she said.

Drawdown efforts continue

Nonetheless, she said efforts are ongoing to reconfigure the UN presence in a way that would allow the Country Team to continue the critical peacebuilding activities of political dialogue, confidence-building measures, reforms and combatting drug trafficking and transnational organized crime.

In addition, a comprehensive action plan is being defined to extend technical support to specialized commissions towards achieving cross-party consensus.

“My plan to establish a high-level platform bringing together relevant international partners and national authorities to discuss, sustain momentum and accompany the country’s reform efforts is progressing”, she assured. Following the Office’s closure, the platform would continue under the leadership of the resident coordinator.

International attention needed

“Continuing our efforts in support of the country will remain crucial”, she stressed adding that serious funding will be needed to avert a financial cliff. 

The Peacebuilding Commission’s role in maintaining international attention on Guinea-Bissau will also be of utmost importance.  “The recent political crisis linked to the electoral dispute is self-explanatory of the structural weaknesses of the country”, she said.

Drug traffickers exploit porous borders

Ghada Fathi Waly, Executive Director of the UN Office on Drugs and Crime (UNODC), agreed that urgently coordinated action is very much needed, as organized crime networks have exploited border management challenges for trans-Atlantic cocaine trafficking. 

Hard-won achievements in 2019 – in particular, the “CARAPAO” and “NAVARA” operations, which led to the seizure of roughly 3 tonnes of cocaine – are proving difficult to advance.

Noting that security sector reform is essential to resolving the chronic problem of instability, she said UNODC assistance will focus on strengthening institutions to fight corruption and enhance criminal justice.  These efforts will be carried out under the national strategic plan on drug trafficking, which provides an integrated approach to reforming the entire security system. 

Close monitoring

Going forward, she said Guinea-Bissau needs renewed international commitment.  “Political will and long-term assistance, backed by sufficient funding, are needed more than ever”, she said.  UNODC will continue to closely monitor the drug trafficking and organized crime situation, delivering technical assistance supported by an extensive team on the ground and maintaining its readiness to offer more formal advisory services.

She said the UNODC regional office in Dakar will also provide technical support, in cooperation with the United Nations Office for West Africa and the Sahel (UNOWAS).

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Pandemic poses fresh challenges for vulnerable migrant workers in Middle East

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A woman views an exhibition of portraits of domestic workers on their day off on International Domestic Workers Day in Qatar. ILO/Hisham Ashraf

Amidst reports that many migrant workers in the Middle East are being made destitute, due to an economic crisis exacerbated by the COVID-19 pandemic, the UN is calling on governments and employers to respect their rights, and show solidarity with their plight.

Thrown into the streets, locked in rooms, and forced to work without pay, recent media reporting has revealed the abuse and poor treatment that some migrant domestic workers in the Middle East have suffered, since the onset of the pandemic. 

The International Labour Organization (ILO) has confirmed that many of these workers, particularly those who have no employment contract, and live outside the household, have been severely impacted by the pandemic. 
Rszyard Cholewinski, senior migration specialist at the ILO’s Regional Office for Arab States, told UN News that the numbers of workers affected in the region is significant: more than 27 per cent of migrant domestic workers (3.16 million out of a global total of 11.5 million) are employed in Arab States, according to ILO estimates. 
Restricted lockdown

Many of them have lost their incomes and livelihoods, with employers telling them that their services are no longer needed, due to fears regarding the spread of COVID-19. As a result, they are struggling to pay for food and rent, and are relying on humanitarian assistance, and the support of community networks.

Most, however, live within the households of their employers. For these workers, says Mr. Cholewinski, working conditions are likely to have worsened: “they are being required to perform more tasks, particularly in relation to cleaning, and working longer hours with less time off”, he says. “They are also subject to greater restrictions on their mobility as families stay home, with the increase in teleworking and home-schooling during periods of lockdown”.

Workers in this region were already vulnerable to abuse, as domestic work is excluded from labour laws in many countries. In Arab States that favour the kafala system – which requires foreigners to obtain the permission of their employer if they want to change jobs or leave the country – there is, says Mr. Cholewinski, a serious imbalance in the worker-employer relationship, which makes migrant domestic workers particularly vulnerable to situations of forced labour.

Signs of progress

The UN has been working to improve conditions for migrant domestic workers during the pandemic, alongside governments, employers and worker organizations, and other partners, to better understand the situation of migrant domestic workers, who have become even less visible than before due to the lockdowns introduced by many governments in the region. 

In cases where migrant domestic workers have been deprived of incomes and livelihoods, the UN is working to ensure that all migrant workers, including domestic workers, are covered in the national responses to COVID-19. 

At a local level, says Mr. Cholewinski, there are some signs of improvement in the way workers are treated: “there has been some progress in dismantling the kafala system, to make it easier for domestic workers to terminate contracts and to change employers, particularly in cases of abuse”.

However, he notes that there is still a lot more that needs to be done at an international level: “the ILO is promoting ratification of its Domestic Workers Convention, which establishes the minimum level of treatment that should be afforded all domestic workers regardless of their nationality or immigration status. To date, it has not been ratified by any Middle Eastern countries”.

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Human Rights

Violence in Sudan’s Western Darfur forces 2,500 into Chad

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Sudanese refugees flee across the border to escape Darfur violence. Twenty-three-year-old Sudanese refugee fled with her children to Kartafa in Chad in July 2020. © UNHCR/Aristophane Ngargoune

Recent clashes in Sudan’s Western Darfur region has driven more than 2,500 people across the border into neighbouring Chad, the UN refugee agency (UNHCR) has reported.

According to UNHCR, more than 80 per cent of those arriving in the Chadian border town of Adré are women, children and elderly – many of whom have witnessed extreme violence.

Attacks, said to have been carried out by armed nomads in the town of Masteri in Western Darfur, killed 61 people from the Masalit ethnic community and injured at least 88 on 25 July. Houses were also reported to have been burned to the ground in the town and the surrounding villages.

“A 25-year-old woman told UNHCR staff that her husband was stabbed to death in front of her eyes and she had to run for her life with her three children, making the journey to Chad riding a donkey for one full day”, Babar Baloch, a spokesperson for the agency said at Tuesday’s regular media briefing, in Geneva.

About 20,000 affected within Sudan

In addition to those who fled into Chad, an estimated 20,000 people within Western Darfur in Sudan have been affected by the unrest – the majority of whom are women and children.

Mr. Baloch said that the situation has stabilized since the attacks but “remains unpredictable” and those displaced are still hesitant to return home and are demanding better security.

Federal authorities in the Sudanese capital, Khartoum, have reportedly deployed additional forces to control and calm the situation. A delegation from the Masalit community and Arab tribal leaders arrived in El Geneina, the capital of Western Darfur, from Khartoum on 4 August and is conducting peace talks between both sides, added the UNHCR spokesperson.

Response hit by heavy rains

In Chad, UNHCR, in collaboration with the Government and humanitarian partners, is relocating the refugees from the border areas to the Kouchaguine-Moura refugee camp further inland, where they will be provided with food, shelter, water and emergency relief items.

The camp will also provide access to hygiene and health, including isolation units, as part of the response to COVID-19, said Mr. Baloch.

The relocation, however, has been slow due to heavy rains and poor road conditions, with about 443 refugees arriving at the camp last week. The Kouchaguine-Moura camp is already hosting more than 6,000 Sudanese refugees who had arrived in February 2020.

Rains have also hampered efforts to assess the situation and organize a response to assist those affected in Sudan.

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