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The impact of the COVID-19 on e-commerce and its interplay with cybersecurity and privacy

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Due to the COVID-19 emergency, this year, the UNCTAD’s E-commerce Week was conducted over Webex videoconferencing from 27 April-1 May 2020. The conference convened stakeholders from different sectors to discuss the role e-commerce can play in supporting communities in addressing various challenges in these unprecedented times.

UNIDO and the Consumer Unity and Trust Society (CUTS), as full members of the ‘e-trade of All Initiative’, organized a webinar session on 1 May to discuss the value of cybersecurity and privacy in digital and e-commerce space. This topic was of particular importance because e-commerce offers nations an avenue to sustain economic activities during times of crisis but, the fundamental bottleneck of increasing in cybercrimes and data theft needs to be tackled, especially in developing countries. This session drew over 400 registrations.

Bernardo Calzadilla-Sarmiento, representing UNIDO, stressed that the current COVID-19 situation has resulted in the growing use of e-commerce and home-based business continuity for enterprises to sustain themselves. He said that to promote functional and reliable implementation of digital technologies and platforms, privacy/data protection and cybersecurity frameworks need to be strengthened.

Calzadilla stated that citizens should have freedom to decide upon the use of their data, saying,the European Union’s General Data Protection Regulation is emerging as a template about data privacy issues,” However, he cautioned, that the increasing compliance cost due to such regimes  may be tough for small businesses. Flagging the presence of strong interplay between regulation and standards vis-a-vis privacy and cyber security, he argued against “over-regulation in the digital space”. He emphasized that UNIDO has the capacity to develop good governance guidelines in the space of cyber-security and data privacy. It has already developed a “Good Governance Framework” to support digital enterprises conduct themselves in the digital space, with an emphasis on the E-commerce.

Shamika Sirimanne, representing UNCTAD, noted that only two-thirds of countries in the world have a data protection regime and remarked that the situation is much less than desirable with respect to cybersecurity laws. Even where laws are in place, many countries are lacking adequate resources and skills for their efficient enforcement. She remarked that “weak legal and regulatory framework exposes consumers and businesses to cybercrime and privacy breaches,” adding that “these are global issues and hence requires global cooperation.” She concluded by stating that there is need for a UN framework that can provide guiding principles, which in turn can shape domestic regimes on privacy and cybersecurity.

Mmabatho Mokiti and John McDonald, founders of an online eE-commerce platform. RedShift, shared their experiences on how they created this platform during the Covid-19 lockdown in South Africa. They provided some practical insights on how the lockdown was threatening the closure of small businesses and preventing consumers’ access essential goods. To secure ‘digital trust’ among its stakeholders, RedShift adopted a security-by-design approach by weaving the best and most secured e-payment gateways available in South Africa into their platform. Both founders acknowledged that data collected on this platform was not monetized and used for research purpose – stressing that “protection of data and cyber security is a core facet of the platform.” 

Speaking on India’s viewpoint on ‘privacy’ and ‘cyber-security’, Karti Chidambaram, a member of the Lower House of the Indian Parliament and a member of the Parliamentary Standing Committee on Information Technology, said,  “There is no one view on this, since privacy is largely a concern for the upper class Indians and the general mass hardly bother about privacy. though they are concerned about e-payment frauds.” He elaborated on the data protection and utilization capacities of the ‘Aarogya Setu’, app developed by the Ministry of Electronics and Information Technology, Government of India for the purpose of tracing people with symptoms of COVID-19.  

Marilia Maciel, from the Geneva-based Diplo Foundation, presented an overview of cyber security regimes around the world including developments in related international and regional rules with respect to Internet governance. She underlined the importance of the Budapest Convention on Cybercrime but, pointed out that there is no international instrument with global reach at the moment. She expressed her caution about situations where artificial intelligence can pose cybersecurity concerns by creating sophisticated malwares that are very hard to detect. When even large firms can take around three months to detect, one can imagine the vulnerability of small businesses.

This session highlighted the various facets of cybersecurity, data privacy and protection. Participants agreed that to promote digital trust the development of multilateral frameworks, good governance and norms on cybersecurity and data privacy is pivotal. It was also recognized that a strong social security system is mooted to mitigate gig workers’ vulnerabilities, especially due to the disruptions caused by COVID-19.

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A ‘digital canyon’: 1.3 billion school-aged children can’t log on to internet at home

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An eight-year-old child studies at home in Ahavaz, Iran, as schools are closed due to COVID-19. Many pupils in disadvantaged areas of the city do not have electronic devices and cannot access virtual lessons. Photo: UNICEF

A staggering two-thirds of world’s school-aged children – 1.3 billion children aged 3-17 – do not have internet connection in their homes, preventing them from learning vital skills needed to compete in the modern economy, a new UN report has revealed. 

The UNICEFITU report How Many Children and Youth Have Internet Access at Home? also found a similar lack of access for young people aged 15-24, with 759 million or 63 per cent unconnected at home. 

The massive number “is more than a digital gap – it is a digital canyon”, said Henrietta Fore, UN Children’s Fund (UNICEF) Executive Director. 

The lack of connectivity, she continued, doesn’t just limit children and young people’s ability to connect online, it isolates them from the work and prevents them from competing in the modern economy. 

“And in the event of school closures, such as those currently experienced by millions due to COVID-19, it causes them to lose out on education. Put bluntly: Lack of internet access is costing the next generation their futures,” Ms. Fore added. 

‘Education out of reach’ 

According to UNICEF, a quarter of a billion students worldwide are still affected by COVID-19-related school closures, forcing hundreds of millions of students to rely on virtual learning.  

For those with no internet access, education can be out of reach. Even before the pandemic, a growing cohort of young people needed to learn foundational, transferable, digital, job-specific and entrepreneurial skills to compete in the 21st century economy. 

‘A formidable challenge’ 

Houlin Zhao, International Telecommunication Union (ITU) Secretary-General, outlined that connecting rural populations remains a formidable challenge. 

“Large parts of rural areas are not covered with a mobile-broadband network, and fewer rural households have access to the internet. The gap in mobile broadband adoption and internet use between developed and developing countries is especially wide,” he said. 

Perpetuating inequalities 

The report also revealed that the digital divide is perpetuating inequalities between countries and communities. According to the report, globally, 58 per cent school-age children from richest households have internet connection at home, compared with only 16 per cent from the poorest households. 

The situation is similar between urban and rural populations and between high-income and low-income countries: around 60 per cent of school-aged children in urban areas do not have internet access at home, compared with around 75 per cent in rural households. School-aged children in sub-Saharan Africa and South Asia are the most affected, with around 9 in 10 children not connected. 

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Top 3 Effective Strategies for Using Push Notifications

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A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.

1. A/B Testing

Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:

  • Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
  • Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
  • Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.

A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!

2. Personalize Your Messages

To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.

3. Avoid Complex Wording: Write Clearer

Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.

A push notification can be considered successful if it:

  • Is written in a laconic form;
  • Conveys something interesting and intriguing to the user;
  • Justifies the user’s choice to perform a target action.

Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.

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The Effectiveness of Ultraviolet Sterilization

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Among the various purification methods, the use of ultraviolet cabinet sterilizer offers a lot of prospects for personal, industrial, and medical uses. It deactivates pathogenic microorganisms with ease. In this comprehensive article, you will understand what it is, how it works, and where to use it.

What is Ultraviolet Sterilization?

Ultraviolet (UV) Sterilization refers to a specific spectrum of light beyond the human eye’s visibility. It lies between visible lightwaves and X-rays. These UV rays come from the sun. However, some gadgets can produce light in this range. Thanks to increasing research, you can use UV light anywhere you choose. For instance, it kills viruses, bacteria, protozoa, and other classes of pathogens. It is especially effective against Giardia and Cryptosporidium.

How does Ultraviolet Cabinet Sterilizer work?

An ultraviolet cabinet sterilizer alters the genetic composition of microbes. As a result, it inhibits reproduction and growth. The intensity of the sterilizing gadget and exposure time affects the purification process. When the intensity falls below the germicidal level, it can prove ineffective against germs. Most lamp sterilizers fall between the 30,000 and 50,000 microwatt-seconds per square centimeter rating. Moreover, the brightness decreases with time. Besides, it does not affect the properties of water. The taste, color, turbidity, and odor of water remains the same. You also need to consider the quality and source of water.

Functions of an Ultraviolet Cabinet Sterilizer

There are various uses for UV sterilizers across multiple industries.

  •  Food and Beverage Industry: This industry ranks high in demand for quality water. Since human beings ingest their products, they have zero tolerance for microbes.
  •  Pharmacy and Medicine: As caregivers, pharmaceutical companies, and medical institutions utilize pollutant-free water. This is vital since some patients might be allergic to chlorine and ozone.
  •  Face Beautification and Cosmetic Industry: There is an increasing demand for body care products with longer shelf lives. As such, they rely on UV-sterilized water for homogeneity and consistency.
  •  Water-Recycling Companies: Several countries are looking for sophisticated means of recycling used water. Ultraviolet sterilization will deactivate waterborne germs.
  •  Mining and Marine Water Purification: UV sterilization will assist miners and Marine companies to desalinate water without any hassle.

Maintenance of an Ultraviolet Cabinet Sterilizer

The surface of the sterilizer must be clean at all times. To be effective, you must remove every film and dirt before and after every use. Besides, you can buy a wiper to simplify this process. Chemicals like sodium hydrosulfite can be useful, too. Also, you need to ensure the plumbing system stays in the best condition.

Pros

  •  It requires no chemical purchase.
  •  The working mechanism is simple and hassle-free.
  •  It does not leave any chemical remainder inside the purification unit.
  •  It works effectively against all germs and classes of microbes.

Cons

  •  Direct exposure to UV rays can be extremely dangerous to humans.
  •  It is susceptible to obstructions and light blockades.

Conclusion

As useful as ultraviolet sterilization is, it can pose serious health hazards when used incorrectly. Remember to follow the instructions properly.

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