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Geographical Indications: A European treasure worth €75 billion

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Agri-food and drink products whose names are protected by the European Union as “Geographical Indications” (GIs) represent a sales value of €74.76 billion, according to a study published today by the European Commission. Over one fifth of this amount results from exports outside the European Union. The study found that the sales value of a product with a protected name is on average double that for similar products without a certification. 

Commissioner for Agriculture, Janusz Wojciechowski, said: “European Geographical Indications reflect the wealth and diversity of products that our agricultural sector has to offer. Producers’ benefits are clear. They can sell products at a higher value, to consumers looking for authentic regional products. GIs are a key aspect of our trade agreements. By protecting products across the globe, we prevent fraudulent use of product names and we preserve the good reputation of European agri-food and drink products. Geographical Indications protect local value at global level.”

European food is famous for being safe, nutritious and of high quality. Traditional production methods contribute to the EU objective to also become the global standard for sustainability in food production.

EU quality schemes aim at protecting the names of specific products to promote their unique characteristics, linked to their geographical origin as well as know-how embedded in the region. These product names are part of the EU system of intellectual property rights, legally protecting them against imitation and misuse. Agri-food products and wines are protected as Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), and spirit drinks as Geographical Indications (GI). European Union also protects Traditional Specialities Guaranteed (TSG), highlighting the traditional aspects of a product without being linked to a specific geographical area. The sales value of agricultural products and foodstuffs labelled as TSG are worth €2.3 billion.

The study was based on all 3,207 product names protected across the 28 EU Member States at the end of 2017 (by the end of March 2020, the total number of protected names increased to 3,322). It concludes that the sales value of a product with a protected name is on average double than that for similar products without a certification. 

According to the study, there is a clear economic benefit for producers in terms of marketing and increase of sales thanks to high quality and reputation of these products, and willingness of consumers to pay to get the authentic product.

The main findings of the study are:

  • Significant sales value: Geographical indications and traditional specialities guaranteed all together accounted for an estimated sales value of €77.15 billion in 2017, 7% of the total sales value of the European food and drink sector estimated at €1,101 billion in 2017. Wines represented more than half of this value (€39.4 billion), agricultural products and foodstuffs 35% (€27.34 billion), and spirit drinks 13% (€10.35 billion). Out of the 3,207 product names that were registered in 2017 (both GI and TSG), 49% were wines, 43% agri-food products and 8% spirits drinks.
  • Higher sales premium for protected products: the sales value of the products covered by the study was on average double than the sales value for similar products without a certification. The value premium rate stood at 2.85 for wines, 2.52 for spirits and 1.5 for agricultural products and foodstuffs.
  • A truly European policy: Each EU country produces products whose names are protected at EU level and serve as flagships for the traditional culinary heritage of regions and as economic drivers for the national agri-food sector.
  • Exports of geographical indications: geographical indications represent 15.5% of the total EU agri-food exports. Wines remained the most important product both in terms of total sales value (51%) and extra-EU trade (50%). The U.S., China and Singapore are the first destinations for EU GI products, accounting for half of the export value of GI products.

To ensure that the EU quality policy continues to deliver at its best, an online public consultation was launched from 4 November 2019 to 3 February 2020 to gather feedback on the policy from stakeholders. Among the key findings, a majority of respondents agreed that EU quality schemes benefit producers and consumers. The ‘factual summary’ report gives a detailed overview of the feedback received from the public consultation.

Background

Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Geographical Indications (GI) for spirit drinks guarantee to consumers that the concerned produce is genuinely made in its specific region of origin, using know-how  and  techniques embedded in the region. The main difference between the PDO and the PGI is related to how much of the raw materials come from the area or which steps of the production process haves to take place in the specific region. Famous geographical indications include for example Bayerisches Bier, Champagne, Irish Whiskey, Kalamata olives, Parmigiano Reggiano, Polish Vodka, Queso Manchego, Roquefort.

Traditional speciality guaranteed (TSG), on the other hand, highlights the traditional aspects such as traditional production method or traditional composition, without being linked to a specific geographical area. Examples of famous TSG are Bacalhau de Cura Tradicional Portuguesa, Amatriciana tradizionale, Hollandse maatjesharing, and Kriek.

The EU has concluded more than 30 international agreements, which allow the recognition of many EU Geographical Indications outside the EU and the recognition of non-EU Geographical Indications in the EU. Geographical Indications play an increasingly important role in trade negotiations between the EU and other countries. The Commission also dedicates around €50 million every year to promote quality products in the EU and around the world.

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Azerbaijan Can Accelerate Its Green Economic Transformation

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A report launch and policy dialogue organized by the World Bank jointly with the Republic of Azerbaijan National Coordination Council on Sustainable Development, the Ministry of Economy, and the United Nations reviewed the findings and recommendations of a recent World Bank report on how Azerbaijan can accelerate its transition towards a green and sustainable economic model.

Prepared as part of a country environmental assessment study carried out in close collaboration with the government of Azerbaijan and in consultation with a broad set of national and international stakeholders, the report: Azerbaijan: Towards Green Growth (executive summary in Azerbaijani) explores the long-run growth prospects and policy options to help the country pivot away from the economic model primarily based on fossil fuel exports.

The report’s recommendations provide a blueprint on how the country can accelerate towards a green economic transition and the goals of its national development strategy under the recently adopted Azerbaijan’s 2030: National Priorities for Socio-Economic Development  and the Strategy of Socio-Economic Development in 2022-2026. Both strategies place green growth and a clean environment among five key priorities for the country’s development up to 2030.

The December 7, 2022 session represented a coordinated and sustained joint effort among the Government of Azerbaijan policy makers, leading experts, the private sector, civil society, and development partners as part of a broader policy dialogue on sustainable development goals (SDG). It followed the 1st SDG Dialogue on Green Transformation in Azerbaijan, held on November 2, 2022 jointly organized by the National Coordination Council for Sustainable Development, the Ministry of Economy of the Republic of Azerbaijan, and World Bank, the United Nations, 

“Global transition towards a low-emissions economic model offers opportunities for Azerbaijan to be globally and regionally competitive. To make the best of it, Azerbaijan needs to focus on decarbonizing and diversifying the economy, bolstering innovation, and natural and human capital development,” noted Sarah Michael, World Bank Country Manager for Azerbaijan.  “Greening of a number of existing sectors, developing new green ones and increasing climate action can diversify Azerbaijan’s economy and address environmental challenges while reducing greenhouse emissions and associated risks and vulnerabilities.”

The government of Azerbaijan recognizes that the global green transition creates new opportunities for the country to overcome the limits of its fossil fuel-dependent growth model. It has prioritized an agenda that aims to pivot the country towards a greener, more sustainable, and resilient economy while meeting international commitments. These commitments include the United Nations’ 2030 Agenda for Sustainable Development and pledges to reduce GHG emissions set in its Nationally Determined Contributions (NDC) under the Paris Agreement.

“Building on 30-years of partnership with the government of Azerbaijan, the World Bank supports the country’s green aspirations. A Country Climate and Development Report, currently under development by the World Bank jointly with Azerbaijan, will help identify concrete near-, medium-, and long-term actions to promote the low-carbon transition, reduce GHG emissions, and boost climate adaptation,” said Sebastian Molineus, World Bank Regional Director for the South Caucasus. “Beginning now and with the help of public resources and revenues from fossil fuel exports, Azerbaijan can chart a new course towards a greener and cleaner future and the World Bank stands ready to support Azerbaijan on this path.”

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Digitalization Advances Financial Inclusion for Women and Micro Business Owners but More Is Needed

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The World Economic Forum launched today the ASEAN Digital Generation Report 2022, the sixth edition of the report since 2017. This year’s report examines digital financial services, gaps in access and where businesses, governments and civil society organizations need to improve financial inclusion.

The report builds on insights from a survey of more than 90,000 respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand and Viet Nam. Some 70% of respondents were aged between 16 and 35, 52% were women, and a third (27,000) were micro-, small- and medium-sized enterprises (MSMEs).

Produced in collaboration with Sea Limited, a global consumer internet company founded in Singapore, the report indicates that usage of digital financial services is increasing across the region. Digital payment apps were most widely used after social media, with 84% of survey respondents having used digital payments. Respondents stressed the importance of better access to financial services for daily personal and business needs, from cash flows and savings to a safety net for business expansion.

Digitalization offers the potential to improve access to finance, promoting inclusivity for underserved groups such as women, rural dwellers and micro business entrepreneurs. Accessing digital financial services has become common practice among the majority of surveyed rural dwellers. MSMEs, particularly micro businesses, are getting more loans from fintech, as well as complementing loans from banks. In addition, one woman in five respondents who needed loans borrowed through fintech and online services, making them an important source of formal borrowing.

Access to finance remains an issue

Access to finance is not uniform among ASEAN’s digital generation. Among those who sought credit support, nearly half could not access formal sources of lending. Some 28% of those who needed loans did not get any and almost a fifth had to rely on family and friends, cooperatives and other informal lenders.

Women also had less access to financial services compared to men. For instance, only 22% of women who needed loans actually received credit from commercial banks, compared to 28% of men. There were also fewer women (19%) using advanced financial products – namely credit, investment and insurance – compared to men (24%). However, the survey indicated that women were adopting digital finance apps (65%) more than men (59%).

The report found that possession of financial management skills is correlated with access to financial products, particularly more advanced ones such as insurance, loans and investment.

Obstacles for ASEAN’s digital generation

Complex financial language used in financial services contracts constitutes a serious barrier for ASEAN’s digital generation. Respondents cited cumbersome processes or unfriendly interfaces (particularly for digital payments and lending services), fear of hidden costs and ambiguous contract terms (particularly for saving/investment and lending services).

The survey also looked into concerns that cut across various financial services and found security and fraud to be common themes. This underscores safety as a basic requirement for any form of financial service.

As ASEAN has been promoting ASEAN intra and international trade, the report examines the relationship between access to financial services and cross-border trade opportunities. The data indicates there is a gap in cross-border payments where only 33% of the respondents have used international payments. Some 42% of MSME entrepreneurs reported that inability to receive and/or send payment internationally has hampered their ability to buy or sell products from and to overseas.

The identified obstacles were consistent in all six countries surveyed. As such, multistakeholder and regional joint actions are needed to enhance digital financial inclusion in the region.

“Digital literacy and financial literacy are both critical not only to raise financial inclusion but also to enabling ASEAN’s digital generation to navigate financial services safely and seamlessly,” said Santitarn Sathirathai, Group Chief Economist at Sea, a Singapore-based global consumer internet company. “We have seen from the survey how digitalization can promote more inclusivity in finance for underserved groups such as rural dwellers and micro businesses. Raising digital and financial literacy can help to further increase access to financial services. And we also found that different groups have different learning needs. These call for multistakeholder actions to design targeted approaches in financial literacy education.”

“The future of ASEAN’s digital economy can be even brighter with collaboration from all relevant stakeholders to address identified challenges in a timely and coordinated manner. We sincerely hope that insights revealed in this report will inform impactful actions towards an inclusive future for ASEAN’s economy and people,” added Joo-Ok Lee, Head of the Regional Agenda, Asia-Pacific, World Economic Forum.

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Small Business, Big Problem: New Report Says 67% of SMEs Worldwide Are Fighting for Survival

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Small- and medium-sized enterprises (SMEs) and mid-sized companies are the backbone of the global economy. They create close to 70% of jobs and GDP worldwide. But, amid warnings of a global recession, research from the World Economic Forum and the National University of Singapore Business School indicates that 67% of executives from SMEs cite survival and expansion as their main challenge.

They mention low margins, the challenge of scaling the business and expanding to new markets, and clients/consumers as the main pressure points.

The report, Future Readiness of SMEs and Mid-Sized Companies: A Year On, looks at companies emerging from the pandemic. It builds on analysis of over 200 peer-reviewed articles and the quantitative and qualitative surveying of about 800 leaders and executives from SMEs and mid-sized companies. Business leaders also cite talent acquisition and retention (48%), culture and values (34%), funding and access to capital (24%), as well as non-favourable business policy environments (22%) as their biggest challenge.

The report also identifies pragmatic ways for smaller companies to embed future readiness into corporate strategies and highlights sustainability and digital transformation as two overlooked challenges. It focuses on how smaller companies can boost their resilience through stronger business frameworks. It also highlights how their high level of agility can benefit the development and implementation of:

– A strategic approach to talent management

– A staged approach to digital transformation

– Specific sustainability measures depending on the company’s level of maturity in this space

While smaller companies can increase their future readiness, the wider policy environment – such as the infrastructure for digital trade and finance – has a direct and important impact on their ability to thrive. It is, therefore, key for policy-makers, investors and other stakeholders to do what is in their capabilities to contribute to building the future readiness of this segment of the economy.

“The business community is stepping up to tackle the biggest issues facing the world. SMEs and mid-sized companies are key enablers in this pursuit. This report sheds light on some key opportunity spaces for SMEs and mid-sized to do exactly that,” said Børge Brende, President, World Economic Forum.

Rashimah Rajah, Professor at the National University of Singapore and co-lead author of the report, added: “SMEs and mid-sized companies have unique strengths in their ability to pivot their business models to be more future ready and, by hiring and developing the right talent, they can mobilize positive internal and external change faster than larger companies. However, to fully realize their potential, they also need the support of policy-makers in recognizing their credentials as well as in rewarding sustainability initiatives.”

The report was developed in collaboration with the National University of Singapore Business School, as well as with expert contributions from UnternehmerTUM, Aston Business School, TBS Education, the Aspen Institute, Asia Global Institute and the International Chamber of Commerce.

The World Economic Forum will be leveraging the insights generated in this report to further support SMEs and mid-sized companies in their future-readiness journey. This will be done through the creation of additional resources including the continuous development of the Forum’s self-assessment and benchmarking tool on future readiness, as well as the creation of a space for informal peer-to-peer learning between companies as well as meet-ups with key experts.

With some of the key insights of the report coming from the New Champions Community, the Forum aims to amplify the voices of purpose-driven mid-sized businesses. This community and its more than 100 members share and learn from best practices, proven innovations and support new partnerships for the common good in the mid-sized landscape.

The Forum is now accepting applications from forward-looking mid-sized companies that are pioneering new business models, emerging technologies and sustainable growth strategies.

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