Covid-19: Macron’s conflicting crisis communication

2020 started in France with a strike from the SNCF national railway workers who were massively protesting against the ongoing reforms of their special pension system. This crisis shortly spread out to an important proportion of the french population, who rallied to this cause and challenged an executive power considered as elitist. Two months later, France is confronted to an unprecedented health crisis of a virus, the covid-19, that originated in china and quickly affected the whole world. Macron is therefore facing a major challenge : bring out of a crisis a country already in crisis, which no longer believes in its president.

First it is to be noted that the government was clearly walking on eggshells since the beginning of the crisis. The 4th march, the government spokesperson, Sibeth Ndiaye , wrongly stated that drastic measures such as closing schools in France was not necessary and that “French citizens should continue to live normally”.  A few days later, Emmanuel Macron went with his wife to the theatre, in order to encourage the French ” to continue to go out despite the coronavirus pandemic”. He even claimed : “Life goes on. There is no reason, except for the vulnerable populations, to change our habits of going out.”

One week later, the 12th march, the Head of State, spoke to the French for the first time since the beginning of the health crisis, in a completely different tone. “France is facing the most serious health crisis in a century”. It is with these words that Emmanuel Macron positioned himself as the leader of a war of another kind. Among other things, he announced the closure of schools (which was in complete contradiction with the most recent government communication). He also praised the welfare state, words that have hardly been heard in his voice since his election. Then the 14th march Edouard Philippe, the Prime Minister, faced with the accelerated spread of the virus and the number of people hospitalized in intensive care units, announced a reinforcement of the barrier measures of “social distancing”, with the  closure  at  midnight  of all places receiving non-essential public: restaurants, cafés, cinemas, nightclubs. The strict travel restriction for at least 15 days was announced by Macron the 16th march. A fortnight postponed by a fortnight, a concept french citizens quickly understood.

In this context, how can the French population not criticize the executive for not having anticipated this crisis? How can one feel safe when the government itself seems to be lost? In fact, quickly the public opinion stressed that public expectations during this period focused more on “masks, tests and post-crisis concerns” than on any need to see a Head of State play “Georges Clemenceau visiting the trenches”. Regarding the masks, the stocks were soon  empty  and  adding  to  the  government’s  mistake,  the French were lied to at the beginning of the crisis by saying that the masks were useless if we were not sick. Another political absurdity, is the fact that the government has allowed the first round of municipal elections, even though it has repeatedly ordered french people to “stay home.” An executive branch weakened by the former Minister of Health, Agnès Buzyn, who claimed to have warned Édouard Philippe and Emmanuel Macron as early as January of the impossibility of holding municipal elections because of the epidemic.

Today, the Head of State undertook to draw “all the consequences” of the crisis. Consequences that will probably be heavy considering all of the above. A crisis that calls into  question  globalisation,  the  European  Union,  the  welfare  state,  public  services, production chains and much more. It is clear that some things are going to change, that the president is going to have to govern as an economic crisis will severely hit the world.

That being said, if the government will manage to transform a crisis into an opportunity it is probably too early to tell. What’s certain is that he’s going to be held accountable for a faltering communication at a time where the population needs to know precisely what is going on and where are we going.