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UNWTO Convenes Global Tourism Crisis Committee

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The World Tourism Organization (UNWTO) hosted a high-level virtual meeting yesterday, bringing together key UN agencies, the chairs of its Executive Council and Regional Commissions, and private sector leaders. Tourism is the economic sector that has been hardest hit by COVID-19 and all participants accepted an invitation from the UNWTO Secretary-General to become part of a Global Tourism Crisis Committee, formed as UNWTO prepares to launch a global guide for recovery. The UNWTO-led Committee will hold regular virtual meetings, reflecting the need for coordinated and efficient action by the private and public sectors, governments, international financing institutions, and the United Nations.

Since the start of the pandemic, UNWTO has been working closely with the World Health Organization (WHO) to guide the tourism sector as it faces up to the COVID-19 challenge. This meeting, hosted in Madrid but conducted virtually for reasons of public health, further emphasized the call for international cooperation to underscore a united response based on the latest public health recommendations and reflecting the deep economic ripple effect and social cost of the pandemic.

Unprecedented

“This unprecedented public health emergency has already become an economic crisis which will come at a social cost”, said UNWTO’s Zurab Pololikashvili. The Secretary-General added that tourism “is the hardest hit sector and all our best estimates have been overtaken by the changing reality”.

Without any certainty over how long this crisis will last or what the final economic and structural impact on tourism might be, all participants were united in their deep concern over the millions of jobs that are at risk of being lost. With small and medium-sized enterprises making up 80% of the sector worldwide, the wider social impact of the crisis will go far beyond tourism, making it a key concern for the international community.

Coordination is paramount

Tourism has proven in the past to be a reliable partner to lead recovery for societies and communities, but only if the economic policies of governments and the support packages of donor and financing agencies reflect how the sector touches on every part of society.

“The livelihoods of millions of people and their families are at stake, be it in urban centres or in remote communities where tourism is sometimes the main income generator and a vehicle for social inclusion, protecting heritage and kickstarting development”, Mr Pololikashvili said.

This requires political recognition and cooperation across ministries, involving the public and private sectors and set against the backdrop of wider action plans by financial institutions and regional bodies.

All welcomed UNWTO’s tagline to ‘Stay home today so you can travel tomorrow’, which is promoted on digital media through the hashtag #TravelTomorrow.

UNWTO recommendations for recovery

In the coming days, UNWTO will release a set of recommendations for recovery. The document will highlight the steps governments and other authorities need to take to mitigate the impact of COVID-19 on the tourism sector and to then accelerate recovery.

Yesterday’s meeting will be factored into UNWTO’s recommendations. These will be complemented by a dynamic component aimed at engaging with innovators across the world through an innovation challenge centred on tourism’s response. Launched with the support of WHO, this challenge will identify new ideas that can be implemented to help tourism return to sustainable growth.

Participants in Thursday’s coordination meeting agreed that this is “a shared challenge that can only be tackled by working together, with recovery dependent on a joint effort on a scale never seen before”.

Global Tourism Crisis Committee

The participants accepted UNWTO’s invitation to be part a global coordination committee which will hold regular virtual meetings to evaluate and advance recommendations as the situation evolves.

The UN’s key tourism related agencies will all be participating, along with WHO and the main representatives of the airline and maritime transportation sectors, as well as the private sector.

UNWTO members are a critical part of this committee, represented through the regional chairs and the chair of the Executive Council.

From within the United Nations, the virtual meeting was attended by WHO Director of Health and Multilateral Partnerships Gaudenz Silberschmidt (sitting in for Director-General Dr. Tedros Adhanom Ghebreyesus), the Secretary-General of ICAO (International Civil Aviation Organization), Dr. Fang Liu, and the Secretary-General of the IMO (International Maritime Organization), Mr. Kitack Lim

UNWTO Members were represented by the Chair of UNWTO Executive Council Najib Balala, Cabinet Secretary for Tourism and Wildlife, Kenya, and by the Chairs of UNWTO’s Regional Commissions: for Africa, Mr. Ronald K. Chitotela, Minister of Tourism, Zambia; for the Americas, Edmund Bartlett, Minister of Tourism, Jamaica; for Asia and the Pacific, Mohd Daud, Undersecretary of Tourism Policy and International Affairs, Malaysia; for Europe, Harry Theoharis, Minister of Tourism, Greece; and for the Middle East, Mohammed Khamis Al Muhairi, Undersecretary for Tourism, UAE. Special interventions were made by Reyes Maroto, Minister of Tourism, Spain, and by Ahmed bin Aqil Alkhateeb, Minister of Tourism of Saudi Arabia.

Representing the private sector were the Chair of the Board of UNWTO Affiliate Members and also Director of IFEMA Ana Larrañaga; Alexandre de Juniac, Director-General of the International Air Transport Association, (IATA); Adam Goldstein, Global Chair, Cruise Lines International Association (CLIA); Agnela Gittens, Director General of the Airports Council International (ACI), and Jeff Pool from the World Travel & Tourism Council (WTTC).

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Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential

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UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.

UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.  

Windhoek Pledge puts people first

On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.

Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.

Bilateral meetings show support for tourism

Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga

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New report on single-use plastic products aims to advance sustainability in travel and tourism

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The World Travel & Tourism Council (WTTC) and the United Nations Environment Programme (UNEP), launch a major new report today, addressing the complex issue of single-use plastic products within Travel & Tourism.

‘Rethinking Single-Use Plastic Products in Travel & Tourism’ launches as countries around the world begin to reopen, and the Travel & Tourism sector starts to show signs of recovery from the COVID-19 pandemic which has been devastating.

The report is a first step to mapping single-use plastic products across the Travel & Tourism value chain, identifying hotspots for environmental leakages, and providing practical and strategic recommendations for businesses and policymakers.

It is intended to help stakeholders take collective steps towards coordinated actions and policies that drive a shift towards reduce and reuse models, in line with circularity principles, as well as current and future waste infrastructures.

The report’s recommendations include redefining unnecessary single-use plastic products in the context of one’s own business; giving contractual preference to suppliers of reusable products; proactively planning procedures that avoid a return to single-use plastic products in the event of disease outbreaks; supporting research and innovation in product design and service models that decrease the use of plastic items, and revising policies and quality standards with waste reduction, and circularity in mind.

Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “WTTC is proud to release this important high-level report for the sector, focusing on sustainability and reducing waste from single-use plastic products in Travel & Tourism.

“The COVID-19 pandemic has accelerated the sustainability agenda with businesses and policymakers now putting an even stronger focus on it. As a growing priority, businesses are expected to continue to reduce single-use plastic products waste for the future and drive circularity to protect not only our people, but importantly, our planet.

“It is also becoming clear that consumers are making more conscious choices, and increasingly supporting businesses with sustainability front of mind.”

Single-use plastic products can be a threat to the environment and human health and without deliberate effort across the sector, Travel & Tourism can and will contribute significantly to the issue.

The COVID-19 pandemic has had both negative and positive impacts on single-use plastics pollution.

The demand for single-use plastics items has increased with safety being a high concern among tourists and take-away services being on the rise. According to the Thailand Environment Institute, plastic waste has increased from 1,500 tons to a staggering 6,300 tons per day, owing to soaring home deliveries of food.

However, the pandemic has also catalysed consumer demand for green tourism experiences around the world, with a 2019 global study finding 82% of respondents are aware of plastic waste and are already taking practical actions to tackle pollution.

The report recognises that global solutions are required to address corporate concerns about the use of single-use plastic products. It aims to support informed decision making based on the potential impacts of trade-offs and of unintended burden shifting when considering the transition to sustainable alternatives.

Sheila Aggarwal-Khan, Director of the Economy Division, UNEP said:

“Travel & Tourism has a key role to play in addressing the triple planetary crises of climate change, biodiversity loss and pollution, as well as making circularity in the use of plastics a reality.

The advent of COVID-19 and consequent proliferation of single-use plastic products has added urgency to the crises. With this report, we hope to encourage stakeholders in this industry to come together to address this multifaceted challenge. Only by doing so, can we ensure meaningful and durable change.”

With around 90 percent of ocean plastic derived from land-based sources and the annual damage of plastics to marine ecosystems amounting to US$13 billion per year, proactively addressing the challenge of plastics within the Travel & Tourism sector is key.

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UNWTO and Greece to Collaborate on Maritime Tourism Research Centre

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UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.

The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”

The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.

The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”

Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.

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