Year after year, destinations are receiving more and more travellers whose motivation is to visit locations where famous series or movies were filmed. Culture is an essential vector for tourism and cinema can serve as a mirror of the culture of a given community. It is against this backdrop that the Conference on Tourism and the Audiovisual Industry will be held (1-2 May 2020, Riviera Maya, Mexico).
What can tourism learn from the knowledge, proposals and contributions of the most important representatives of the audiovisual sector of Ibero-America? How can conclusions and recommendations be formulated in this field to promote sustainable development through tourism? The “Conference on Tourism and the Audiovisual Industry” will provide answers to these questions.
The event is will be carried out by the World Tourism Organization (UNWTO) in collaboration with UNWTO Affiliate Members EGEDA (Entidad de Gestión de Derechos de los Productores Audiovisuales), the Tourism Promotion Council of Quintana Roo and the XCaret Group, and with the support of the Barceló Hotel & Resorts Group.
The Conference will be integrated into the extensive programme of events in the context of the 2020 Platino Awards Gala, which will be held under the theme “17 Awards – 17 Sustainable Development Goals” and will bring together prominent representatives from the entire Ibero-American audiovisual industry: producers, directors, actors, and professionals, among others.
The conference will focus on the different aspects of the relationship between tourism, the film/audiovisual industry and the promotion of the Sustainable Development Goals (SDGs). It will feature presentations and debates on cultural tourism, the beneficial impact of cinema on tourism promotion, strengthening the competitiveness of a destination and how to promote and incorporate the SDGs in movies.
Given the nature of this approach, which literally gives visibility to the SDGs through creative narratives, the Conference is very much in line with the recently initiated Decade of Action for the SDGs, which marks the countdown towards the achievement of the 2030 Agenda and the 17 Global Goals that derive from it.
The conference will be aimed
at public and private entities linked to the tourism and audiovisual sectors,
respectively (producers, directors, actors and other film professionals,
Destination Management Organizations (DMOs), National Tourism Administrations
(NTAs), Ministries of Tourism, and UNWTO Affiliate Members, among others).
The event will facilitate dialogue between tourism destinations and the most important companies producing films and series, public and private television networks, sales agents, distributors and exhibitors from more than 30 countries, with the common objective of promoting film tourism through the opening of a special market area to encourage the promotion and marketing of products and services related to the audiovisual, tourism and education sectors.
Harnessing the Power of Culture and Creativity in Tourism Recovery
The shared values and close ties between tourism and culture stakeholders means both sectors can work together to ensure inclusive access to heritage, as countries around the world recover from the pandemic. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural tourism.
UNWTO invited the UN Educational, Scientific and Cultural Organization (UNESCO) to contribute to the UNWTO Inclusive Recovery Guide, Issue 2: Cultural Tourism. This is the second set of guidelines relating to the socio-cultural impacts of COVID-19 issued by UNWTO and will continue to be revised, as the situation evolves.
Make cultural tourism relevant in the recovery
The publication draws on the insights and expertise of the two UN agencies to analyse the impact of the pandemic on their respective sectors. This includes how lost revenues are severely impacting communities, heritage sites, cultural events, spaces and institutions, while also weakening destinations’ competitiveness and market differentiation. The guidelines on cultural tourism also stress the need for support from policymakers to ensure the relevance of culture in the emergency and contingency planning within tourism destinations.
Cooperation for a better future
Alongside the new guidelines, UNWTO is urging the cultural tourism sector to create participatory governance structures, bringing together artists, creators, tourism and culture professionals, the private sector and local communities, for an open dialogue, data exchange and real-time solutions. The document also advocates for better urban–rural connections so as to ensure the benefits of both culture and tourism are enjoyed as widely as possible.
As a result of the pandemic, 90% of countries introduced total or partial closures of their World Heritage sites. In many cases, sites of special significance to humanity were closed to the public for the first time in decades. At the same time, the pandemic highlighted the relevance of both tourism and culture. The sudden fall in tourist arrivals has been felt across the globe, while millions of people have turned to virtual cultural experiences for comfort and inspiration.
The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021, a UN initiative designed to recognize how different manifestations of culture, including cultural tourism, can contribute to advancing the Sustainable Development Goals (SDGs).
Statistics to Guide Restart of Tourism in the Caribbean
From the need for enhanced political engagement to developing relevant expertise, the World Tourism Organization, jointly with the Caribbean Tourism Organization, have united their Members in the Caribbean to address the key challenges they face in making effective use of statistics to drive the restart of their tourism sectors.
Over the course of two days, a regional virtual workshop analysed the importance of tourism data for supporting the sector in the present and helping tourism to restart in the Caribbean in a timely and sustainable manner. The workshop brought together around 130 participants from 23 States, including the leaders of National Tourism Administrations, National Statistical Offices, Central Banks and Migration authorities. The high-level status of participants ensures that they will in turn spread UNWTO’s technical expertise within their own countries, empowering more tourism professionals with knowledge of how best to analyse and use data to guide decisions.
Through the sessions, the Caribbean tourism community got a better understanding of the fundamentals of tourism statistics. They were also given an overview of UNWTO’s Tourism Satellite Account (TSA) data, as well as guidance on how this can be used to guide decision-making.
Welcoming UNWTO’s technical assistance, Neil Walters, Acting Secretary General of the Caribbean Tourism Organization said: “We recognize the importance of data and statistics in the development of COVID-19 recovery programs and comprehensive sustainable tourism strategies. We thank the UNWTO for supporting our efforts at capacity building in tourism statistics analysis and reporting in the Caribbean.”
The workshop also emphasized the relevance of tourism statistics, both for informing the sector’s response to the COVID-19 pandemic but also, looking ahead, for its role in guiding sustainable development across the Caribbean region. As with every other global region, the crisis has hit the Caribbean hard. According to the latest UNWTO data, Caribbean destinations experienced a 67% fall in international tourist arrivals in 2020 compared to the previous year. Given the reliance of many destinations on the sector, this has placed large numbers of livelihoods and businesses at risk and makes the timely restart of tourism vital.
2020: Worst Year in Tourism History with 1 Billion Fewer International Arrivals
Global tourism suffered its worst year on record in 2020, with international arrivals dropping by 74% according to the latest data from the World Tourism Organization (UNWTO). Destinations worldwide welcomed 1 billion fewer international arrivals in 2020 than in the previous year, due to an unprecedented fall in demand and widespread travel restrictions. This compares with the 4% decline recorded during the 2009 global economic crisis.
According to the latest UNWTO World Tourism Barometer, the collapse in international travel represents an estimated loss of USD 1.3 trillion in export revenues – more than 11 times the loss recorded during the 2009 global economic crisis. The crisis has put between 100 and 120 million direct tourism jobs at risk, many of them in small and medium-sized enterprises.
Due to the evolving nature of the pandemic, many countries are now reintroducing stricter travel restrictions. These include mandatory testing, quarantines and in some cases a complete closure of borders, all weighing on the resumption of international travel. At the same time, the gradual rollout of a COVID-19 vaccine is expected to help restore consumer confidence, contribute to the easing travel restrictions and slowly normalize travel during the year ahead.
UNWTO Secretary-General Zurab Pololikashvili said: “While much has been made in making safe international travel a possibility, we are aware that the crisis is far from over. The harmonization, coordination and digitalization of COVID-19 travel-related risk reduction measures, including testing, tracing and vaccination certificates, are essential foundations to promote safe travel and prepare for the recovery of tourism once conditions allow.”
Recovery outlook remains cautious
The latest UNWTO Panel of Experts survey shows a mixed outlook for 2021. Almost half of respondents (45%) envisaged better prospects for 2021 compared to last year, while 25% expect a similar performance and 30% foresee a worsening of results in 2021.
The overall prospects of a rebound in 2021 seem to have worsened. 50% of respondents now expect a rebound to occur only in 2022 as compared to 21% in October 2020. The remaining half of respondents still see a potential rebound in 2021, though below the expectations shown in the October 2020 survey (79% expected recovery in 2021). As and when tourism does restart, the UNWTO Panel of Experts foresee growing demand for open-air and nature-based tourism activities, with domestic tourism and ‘slow travel’ experiences gaining increasing interest.
Looking further ahead, most experts do not to see a return to pre-pandemic levels happening before 2023. In fact, 43% of respondents point to 2023, while 41% expect a return to 2019 levels will only happen in 2024 or later. UNWTO’s extended scenarios for 2021-2024 indicate that it could take two-and-a-half to four years for international tourism to return to 2019 levels.
All world regions affected
Asia and the Pacific (-84%) – the first region to suffer the impact of the pandemic and the one with the highest level of travel restrictions currently in place – recorded the largest decrease in arrivals in 2020 (300 million fewer). The Middle East and Africa both recorded a 75% decline.
Europe recorded a 70% decrease in arrivals, despite a small and short-lived revival in the summer of 2020. The region suffered the largest drop in absolute terms, with over 500 million fewer international tourists in 2020. The Americas saw a 69% decrease in international arrivals, following somewhat better results in the last quarter of the year.
Reversing the Impact of the Pandemic on Female Workers in Latin America
Working women in Latin America and the Caribbean were disproportionately affected by the Covid-19 pandemic compared to men. This fact...
Chinese Diplomacy: Xi’s “Twin” Victory over Biden, Modi?
On China, the US public stands apart and India’s Hindu majority population is described by Beijing as “self-deceptive.” In the...
Zangazur corridor will stimulate regional cooperation
The trilateral declaration signed between the Presidents of the Russian Federation and Azerbaijan and the Prime Minister of Armenia on...
Smarter Food Policy Could Boost Health and Economic Recovery of Asian Cities
Across the world, the COVID-19 pandemic has highlighted the critical importance of reliable food systems that provide healthy and affordable...
Calibrating Vietnam’s role in ASEAN in 2021
Vietnam handed over the ASEAN chairmanship baton to Brunei in November 2020, but at the same time also handed over...
Nearly 350 Million Children Lack Quality Childcare in the World
More than 40 percent of all children below primary-school age – or nearly 350 million – need childcare but do...
Mozambique: Growth Expected to Rebound by 2022
Mozambique’s economy is expected to gradually recover from 2021 but substantial downside risks remain due to uncertainty surrounding the path...
Americas3 days ago
Witnessing Social Racism And Domestic Terrorism In Democratic America
Green Planet2 days ago
The global plastic problem
Middle East3 days ago
China in the Middle East: Stepping up to the plate
Reports3 days ago
Sustainable infrastructure can drive development and COVID-19 recovery
Africa2 days ago
South Sudan’s transition from conflict to recovery ‘inching forward’
Finance3 days ago
Innovative finance mechanism to support Uruguay’s energy transition
Americas2 days ago
Implications of Right-Wing Politics in United States
EU Politics3 days ago
Europe Future Neighbourhood – Disruptions, Recalibration, Continuity