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Tourism and Cinema for the Achievement of the Sustainable Development Goals

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Year after year, destinations are receiving more and more travellers whose motivation is to visit locations where famous series or movies were filmed. Culture is an essential vector for tourism and cinema can serve as a mirror of the culture of a given community. It is against this backdrop that the Conference on Tourism and the Audiovisual Industry will be held (1-2 May 2020, Riviera Maya, Mexico).

What can tourism learn from the knowledge, proposals and contributions of the most important representatives of the audiovisual sector of Ibero-America? How can conclusions and recommendations be formulated in this field to promote sustainable development through tourism? The “Conference on Tourism and the Audiovisual Industry” will provide answers to these questions.

The event is will be carried out by the World Tourism Organization (UNWTO) in collaboration with UNWTO Affiliate Members EGEDA (Entidad de Gestión de Derechos de los Productores Audiovisuales), the Tourism Promotion Council of Quintana Roo and the XCaret Group, and with the support of the Barceló Hotel & Resorts Group. 

The Conference will be integrated into the extensive programme of events in the context of the 2020 Platino Awards Gala, which will be held under the theme “17 Awards – 17 Sustainable Development Goals” and will bring together prominent representatives from the entire Ibero-American audiovisual industry: producers, directors, actors, and professionals, among others.

The conference will focus on the different aspects of the relationship between tourism, the film/audiovisual industry and the promotion of the Sustainable Development Goals (SDGs). It will feature presentations and debates on cultural tourism, the beneficial impact of cinema on tourism promotion, strengthening the competitiveness of a destination and how to promote and incorporate the SDGs in movies.

Given the nature of this approach, which literally gives visibility to the SDGs through creative narratives, the Conference is very much in line with the recently initiated Decade of Action for the SDGs, which marks the countdown towards the achievement of the 2030 Agenda and the 17 Global Goals that derive from it.

Building bridges

The conference will be aimed at public and private entities linked to the tourism and audiovisual sectors, respectively (producers, directors, actors and other film professionals, Destination Management Organizations (DMOs), National Tourism Administrations (NTAs), Ministries of Tourism, and UNWTO Affiliate Members, among others).
The event will facilitate dialogue between tourism destinations and the most important companies producing films and series, public and private television networks, sales agents, distributors and exhibitors from more than 30 countries, with the common objective of promoting film tourism through the opening of a special market area to encourage the promotion and marketing of products and services related to the audiovisual, tourism and education sectors.

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Tourism

UNWTO and NEOM Launch ‘Tourism Experiences of the Future’ Challenge

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The ‘Tourism Experiences of the Future’ challenge will source innovative ideas and disruptive business models related to the tourism needs of the future, in line with growing demand for new experiences. All proposals must be aligned with the Sustainable Development Goals and should include the introduction or adaptation of digital and technological elements, as well as being focused at least one of the following areas:

  • Optimizing and maximizing the potential of experiential tourism
  • Harnessing the positive impact of new technology
  • Alternative business models
  • Innovative experiences

The competition is the first national initiative dedicated to identifying new companies that will lead the tourism sector’s transformation in Saudi Arabia. As well as established businesses, the competition also welcomes applications from Saudi Arabian start-ups and innovators with ideas capable of revolutionizing and inspiring tourists by presenting new ways and reasons to travel.

Applications are open until 2 November, with great interest expected, and participants must be Saudi citizens with legal capacity to enter into a contract. Successful projects will be selected based on various criteria, such as the degree of innovation, their viability and sustainability.

An Affiliate Member of UNWTO since 2019, NEOM is an accelerator of human progress and a vision of what a new future might look like. Located in northwest Saudi Arabia along the Red Sea, NEOM is ideally situated at the crossroads of the world, comprising a total area of 26,500 km². A special authority has been established to oversee NEOM, chaired by His Royal Highness Prince Mohammed bin Salman. 

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Tourism

Time to rethink, transform, and safely restart tourism

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Tourism “touches almost every part of our economies and societies”, enabling the historically marginalized, and “those at risk of being left behind, to benefit from development”, declared UN Secretary-General António Guterres on Monday, marking World Tourism Day.  

The impact of the COVID-19 pandemic on tourism could result in a more than $4 trillion loss to the global economy, according to a recent report from the UN Conference on Trade and Development (UNCTAD). 

Emergency for developing countries 

Highlighting the fact that in the first months of this year, “international tourist arrivals decreased by a staggering 95 per cent in parts of the world”, Mr. Guterres said that tourism continues to suffer enormously due to the COVID-19 pandemic.  

“This is a major shock for developed economies, but for developing countries, it is an emergency”, he added.  

“Climate change is also severely affecting many major tourist destinations, particularly Small Island Developing States”, his message added. There, tourism accounts for nearly 30 per cent of all economic activity.  

Tourism for inclusive growth 

Acknowledging that many millions of livelihoods are in jeopardy, Mr. Guterres said that now it is “time to rethink, transform, and safely restart tourism”. 

“With the right safeguards in place, the tourism sector can provide decent jobs, helping to build resilient, sustainable, gender-equal, inclusive economies and societies that work for everyone”, he added. 

According to the United Nations specialized agency for responsible and sustainable tourism (UNWTO), tourism is a recognized pillar of most the Sustainable Development Goals (SGDs), particularly Goals 1 (poverty-elimination), 5 (gender equality), 8 (decent work and economic growth) and 10 (to reduce inequalities). 

In his message, Mr. Guterres went on to call for targeted action and investment, towards green and sustainable tourism, “with high emitting sectors, including air and sea transport and hospitality, moving towards carbon neutrality”.  

Adding that everybody should have a say in how tourism shapes the future of our societies, the UN chief concluded that “only through inclusive decision-making can we ensure inclusive, sustainable growth, deliver on the promise of the SDGs, and transform tourism to fulfil its potential”. 

The sector could then become “an engine for prosperity, a vehicle for integration, a means to protect our planet and biodiversity, and an agent of cultural understanding between peoples”, said Mr. Guterres. 

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Tourism

Africa’s Tourism Leaders Identify Investments as Key to Sustainable Recovery

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The African Members of the World Tourism Organization (UNWTO) have met in Cabo Verde to strengthen their cooperation and advance plans for recovery and sustainable growth.

The 64th meeting of the UNWTO Regional Commission for Africa (CAF) saw 23 countries represented on the island of Sal, with 21 Ministers of Tourism joining five Ambassadors for the high-level event. Opening the Commission meeting, the President of Cabo Verde Jorge Carlos Fonseca offered a warm welcome to UNWTO’s leadership and to all delegates. The President was joined by Cabo Verde’s Minister of Tourism and Transport, Carlos Jorge Duarte Santos, and Prime Minister Dr. Ulisses Correia e Silva in reaffirming support of the highest political level for tourism and recognition of the sector as a driver of recovery and sustainable development.

Chaired by Christine Kaseba Sata, Ambassador of Zambia to Spain and Permanent Representative to UNWTO, delegates addressed the biggest challenges standing in the way of the sector’s safe restart across the continent. Special emphasis was placed on the importance of speeding up vaccine rollouts across the continent, as well as addressing security issues that continue to have an impact on how global travellers perceive Africa as a safe tourism destination. Also on the agenda was the current level of connectivity between destinations, with improved air links the harmonization of travel protocols identified as an effective means for boosting regional tourism.

Tourism’s restart ‘essential’

Secretary-General Zurab Pololikashvili welcomed delegates to the Commission meeting, providing an overview of UNWTO’s work during the ongoing crisis and how this is driven by the stated priorities of its African Member States. He said. “The continent is united in its determination to use the power of tourism to drive development and opportunity for all. And with coordination and targeted investments, African tourism can finally fulfil its unique potential.”

Rebuilding trust in travel

In Cabo Verde, UNWTO Members were brought up-to-date on the development of the International Code for the Protection of Tourists, a landmark code aimed at helping restore confidence in travel. Members were also presented with an overview of the UNWTO General Programme of Work & Budget for the Period 2022-2023. Additionally, signalling a shared determination to keep moving forward even in challenging times, Members also held elections for key positions within UNWTO decision-making bodies ahead of the 24th General Assembly.

Building capacity

Running in parallel with the Commission meeting, UNWTO hosted capacity building workshops on innovation, digital marketing and investment These workshops were held ahead of the second edition of the UNWTO Global Tourism Investment Forum, opened by Prime Minister Dr. Ulisses Correia e Silva and featuring the participation of investors from Spain, Germany, Switzerland and the USA as well as public and private sector leaders from across Africa. Backing up the workshop on marketing, UNWTO also launched its new Brand Africa publication. Produced with key African Tourism Partners, the publication aims at helping destinations use effective branding to diversify and attract visitors.

Also in Cabo Verde, tourism leader celebrated the signing and approval of the UNWTO Declaration on the Future of Mobility and Sustainable Transportation, a commitment aimed at the better understanding of how investments can help make the sector greener while also encouraging greater cooperation between tourism authorities and transport providers. Concluding the Regional Commission meeting, UNWTO signed a Memorandum of Understanding (MoU) with the Government of Cabo Verde. The aim of the MoU is to enhance cooperation between UNWTO and the Ministry of Tourism to strengthen the country’s branding, boost tourism education initiatives, and support research into the socio-economic impact of the sustainable development of tourism across Cabo Verde.

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