The Commission is today endorsing the joint toolbox of mitigating measures agreed by EU Member States to address security risks related to the rollout of 5G, the fifth-generation of mobile networks. This follows the European Council’s call for a concerted approach to the security of 5G and the ensuing Commission Recommendation of March 2019. Member States have since identified risks and vulnerabilities at national level and published a joint EU risk assessment. Through the toolbox, the Member States are committing to move forward in a joint manner based on an objective assessment of identified risks and proportionate mitigating measures. With its Communication adopted today, the Commission is launching relevant actions within its competence and is calling for key measures to be put in place by 30 April 2020.
Margrethe Vestager, Executive Vice-President for a Europe Fit for the Digital Age, said: “We can do great things with 5G. The technology supports personalised medicines, precision agriculture and energy grids that can integrate all kinds of renewable energy. This will make a positive difference. But only if we can make our networks secure. Only then will the digital changes benefit all citizens.”
Margaritis Schinas, Vice-President for Promoting our European Way of Life, said: “A genuine Security Union is one which protects Europe’s citizens, companies and critical infrastructure. 5G will be a ground-breaking technology but it cannot come at the expense of the security of our internal market. The toolbox is an important step in what must be a continuous effort in the EU’s collective work to better protect our critical infrastructures.”
Thierry Breton, Commissioner for the Internal Market, said: “Europe has everything it takes to lead the technology race. Be it developing or deploying 5G technology – our industry is already well off the starting blocks. Today we are equipping EU Member States, telecoms operators and users with the tools to build and protect a European infrastructure with the highest security standards so we all fully benefit from the potential that 5G has to offer.”
While market players are largely responsible for the secure rollout of 5G, and Member States are responsible for national security, 5G network security is an issue of strategic importance for the entire Single Market and the EU’s technological sovereignty. Closely coordinated implementation of the toolbox is indispensable to ensure EU businesses and citizens can make full use of all the benefits of the new technology in a secure way.
5G will play a key role in the future development of Europe’s digital economy and society. It will be a major enabler for future digital services in core areas of citizens’ lives and an important basis for the digital and green transformations. With worldwide 5G revenues estimated at €225 billion in 2025, 5G is a key asset for Europe to compete in the global market and its cybersecurity is crucial for ensuring the strategic autonomy of the Union. Billions of connected objects and systems are concerned, including in critical sectors such as energy, transport, banking, and health, as well as industrial control systems carrying sensitive information and supporting safety systems.
At the same time, due to a less centralised architecture, smart computing power at the edge, the need for more antennas, and increased dependency on software, 5G networks offer more potential entry points for attackers. Cyber security threats are on the rise and become increasingly sophisticated. As many critical services will depend on 5G, ensuring the security of networks is of highest strategic importance for the entire EU.
A new Eurobarometer survey, also published today, shows that awareness of cybercrime is rising, with 52% of respondents stating they are fairly well or very well informed about cybercrime, up from 46% in 2017.
EU toolbox conclusions
The Member States, acting through the NIS Cooperation Group, have adopted the toolbox. The toolbox addresses all risks identified in the EU coordinated assessment, including risks related to non-technical factors, such as the risk of interference from non-EU state or state-backed actors through the 5G supply chain. Based on last October’s EU risk assessment report, the toolbox includes strategic and technical measures and corresponding actions to reinforce their effectiveness. These are calibrated based on objective factors.
In the toolbox conclusions, Member States agreed to strengthen security requirements, to assess the risk profiles of suppliers, to apply relevant restrictions for suppliers considered to be high risk including necessary exclusions for key assets considered as critical and sensitive (such as the core network functions), and to have strategies in place to ensure the diversification of vendors.
While the decision on specific security measures remains the responsibility of Member States, the collective work on the toolbox demonstrates a strong determination to jointly respond to the security challenges of 5G networks. This is essential for a successful and credible EU approach to 5G security and to ensure the continued openness of the internal market provided risk-based EU security requirements are respected.
The Commission will support the implementation of an EU approach on 5G cybersecurity and will act, as requested by Member States, using, where appropriate, all the tools at its disposal to ensure the security of the 5G infrastructure and supply chain:
- Telecoms and cybersecurity rules;
- Coordination on standardisation as well as EU-wide certification;
- Foreign direct investment screening framework to protect the European 5G supply chain;
- Trade defence instruments;
- Competition rules;
- Public procurement, ensuring that due consideration is given to security aspects;
- EU funding programmes, ensuring that beneficiaries comply with relevant security requirements.
The Commission calls on Member States to take steps to implement the set of measures recommended in the toolbox conclusions by 30 April 2020 and to prepare a joint report on the implementation in each Member State by 30 June 2020. Together with the EU Cybersecurity Agency, the Commission will continue to provide its full support including by launching relevant actions in the areas under its competence. The NIS Cooperation Group will continue to work in order to support the implementation of the toolbox.
To support the deployment and take-up of 5G networks, the Commission has presented a 5G Action Plan in September 2016. Today, Europe is one of the most advanced regions in the world when it comes to the commercial launch of 5G services, with an investment of €1 billion, including €300 million in EU funding. By the end of this year, the first 5G services are expected to be available in 138 European cities.
On 26 March 2019, following a call from the European Council, the Commission adopted a Recommendation on Cybersecurity of 5G networks calling on Member States to complete national risk assessments, review their measures and work together on a coordinated risk assessment and a common toolbox of mitigating measures. Member State completed their national risk assessments and transmitted the results to the Commission and the EU Cybersecurity Agency. In October 2019, the NIS Cooperation Group published a coordinated EU report, identifying the main threats and threats actors, the most sensitive assets, the main vulnerabilities and a number of strategic risks. The report highlighted a number of security challenges linked to 5G networks, and defined factors to assess the risk profiles of individual suppliers. In November 2019, the EU Cybersecurity Agency published a dedicated 5G threat landscape mapping as further input to the toolbox.
A ‘digital canyon’: 1.3 billion school-aged children can’t log on to internet at home
A staggering two-thirds of world’s school-aged children – 1.3 billion children aged 3-17 – do not have internet connection in their homes, preventing them from learning vital skills needed to compete in the modern economy, a new UN report has revealed.
The UNICEF–ITU report How Many Children and Youth Have Internet Access at Home? also found a similar lack of access for young people aged 15-24, with 759 million or 63 per cent unconnected at home.
The massive number “is more than a digital gap – it is a digital canyon”, said Henrietta Fore, UN Children’s Fund (UNICEF) Executive Director.
The lack of connectivity, she continued, doesn’t just limit children and young people’s ability to connect online, it isolates them from the work and prevents them from competing in the modern economy.
“And in the event of school closures, such as those currently experienced by millions due to COVID-19, it causes them to lose out on education. Put bluntly: Lack of internet access is costing the next generation their futures,” Ms. Fore added.
‘Education out of reach’
According to UNICEF, a quarter of a billion students worldwide are still affected by COVID-19-related school closures, forcing hundreds of millions of students to rely on virtual learning.
For those with no internet access, education can be out of reach. Even before the pandemic, a growing cohort of young people needed to learn foundational, transferable, digital, job-specific and entrepreneurial skills to compete in the 21st century economy.
‘A formidable challenge’
Houlin Zhao, International Telecommunication Union (ITU) Secretary-General, outlined that connecting rural populations remains a formidable challenge.
“Large parts of rural areas are not covered with a mobile-broadband network, and fewer rural households have access to the internet. The gap in mobile broadband adoption and internet use between developed and developing countries is especially wide,” he said.
The report also revealed that the digital divide is perpetuating inequalities between countries and communities. According to the report, globally, 58 per cent school-age children from richest households have internet connection at home, compared with only 16 per cent from the poorest households.
The situation is similar between urban and rural populations and between high-income and low-income countries: around 60 per cent of school-aged children in urban areas do not have internet access at home, compared with around 75 per cent in rural households. School-aged children in sub-Saharan Africa and South Asia are the most affected, with around 9 in 10 children not connected.
Top 3 Effective Strategies for Using Push Notifications
A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.
1. A/B Testing
Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:
- Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
- Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
- Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.
A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!
2. Personalize Your Messages
To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.
3. Avoid Complex Wording: Write Clearer
Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.
A push notification can be considered successful if it:
- Is written in a laconic form;
- Conveys something interesting and intriguing to the user;
- Justifies the user’s choice to perform a target action.
Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.
The Effectiveness of Ultraviolet Sterilization
Among the various purification methods, the use of ultraviolet cabinet sterilizer offers a lot of prospects for personal, industrial, and medical uses. It deactivates pathogenic microorganisms with ease. In this comprehensive article, you will understand what it is, how it works, and where to use it.
What is Ultraviolet Sterilization?
Ultraviolet (UV) Sterilization refers to a specific spectrum of light beyond the human eye’s visibility. It lies between visible lightwaves and X-rays. These UV rays come from the sun. However, some gadgets can produce light in this range. Thanks to increasing research, you can use UV light anywhere you choose. For instance, it kills viruses, bacteria, protozoa, and other classes of pathogens. It is especially effective against Giardia and Cryptosporidium.
How does Ultraviolet Cabinet Sterilizer work?
An ultraviolet cabinet sterilizer alters the genetic composition of microbes. As a result, it inhibits reproduction and growth. The intensity of the sterilizing gadget and exposure time affects the purification process. When the intensity falls below the germicidal level, it can prove ineffective against germs. Most lamp sterilizers fall between the 30,000 and 50,000 microwatt-seconds per square centimeter rating. Moreover, the brightness decreases with time. Besides, it does not affect the properties of water. The taste, color, turbidity, and odor of water remains the same. You also need to consider the quality and source of water.
Functions of an Ultraviolet Cabinet Sterilizer
There are various uses for UV sterilizers across multiple industries.
- Food and Beverage Industry: This industry ranks high in demand for quality water. Since human beings ingest their products, they have zero tolerance for microbes.
- Pharmacy and Medicine: As caregivers, pharmaceutical companies, and medical institutions utilize pollutant-free water. This is vital since some patients might be allergic to chlorine and ozone.
- Face Beautification and Cosmetic Industry: There is an increasing demand for body care products with longer shelf lives. As such, they rely on UV-sterilized water for homogeneity and consistency.
- Water-Recycling Companies: Several countries are looking for sophisticated means of recycling used water. Ultraviolet sterilization will deactivate waterborne germs.
- Mining and Marine Water Purification: UV sterilization will assist miners and Marine companies to desalinate water without any hassle.
Maintenance of an Ultraviolet Cabinet Sterilizer
The surface of the sterilizer must be clean at all times. To be effective, you must remove every film and dirt before and after every use. Besides, you can buy a wiper to simplify this process. Chemicals like sodium hydrosulfite can be useful, too. Also, you need to ensure the plumbing system stays in the best condition.
- It requires no chemical purchase.
- The working mechanism is simple and hassle-free.
- It does not leave any chemical remainder inside the purification unit.
- It works effectively against all germs and classes of microbes.
- Direct exposure to UV rays can be extremely dangerous to humans.
- It is susceptible to obstructions and light blockades.
As useful as ultraviolet sterilization is, it can pose serious health hazards when used incorrectly. Remember to follow the instructions properly.
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