The World Economic Forum, the International Fund for Agricultural Development (IFAD)and Rabobank, together with a growing roster of private and public sector partners have come together to launch the Food Action Alliance (FAA). The FAA brings together the international community to tackle an urgent historic challenge: to reshape the way we think, produce, supply and consume food.
The FAA is a coalition of organizations and initiatives who through collective action significantly strengthen the impact of agricultural value chains to produce food efficiently, sustainably and accessibly, in support of a transition to healthier diets and improved environmental outcomes. The FAA builds on the extensive experience of World Economic Forum’s New Vision for Agriculture initiative.
It mobilizes a next generation of multistakeholder partnerships that build on existing synergies and complementary capacities to deliver food systems that are efficient, sustainable, inclusive, nutritious and healthy in line with the United Nations’ Sustainable Development Goals (SDGs). It does so by providing a framework for collective knowledge and action on systemic issues such as on food security and nutrition, inclusive growth and decent jobs, environmental sustainability and climate resilience – affecting the sustainability of global food systems.
Partners of the FAA include African Development Bank (AfDB), Alliance for a Green Revolution in Africa (AGRA), Bayer AG, Bharat Krishak Samaj (Farmers’ Forum India), Food and Agriculture Organization of the United Nations (FAO), Global Environmental Facility (GEF), Grow Africa, Grow Asia, IDH – The Sustainable Trade Initiative, Indigo Ag, Inter-American Institute for Cooperation on Agriculture (IICA), International Center for Tropical Agriculture (CIAT), International Fund for Agricultural Development (IFAD), Rabobank, Royal DSM, Southern African Confederation of Agricultural Unions (SACAU), UPL, World Business Council for Sustainable Development (WBCSD), WWF International and the World Economic Forum.
“Partners in the Food Action Alliance believe that fragmentation within the current food system represents the most significant hurdle to feeding a growing population nutritiously and sustainably. We urgently need new business models and innovative partnerships to transform the way food is produced, supplied and consumed,” said Sean de Cleene, Member of the Executive Committee and Head of Food Systems Initiative, World Economic Forum.
To achieve a vision for efficient, sustainable, inclusive, nutritious and healthy food systems, the FAA brings together stakeholders from all sectors – government, business, farmer associations, international organizations, civil society and academia – to mobilize a country driven agenda towards meeting the SDGs. Ishmael Sunga, Chief Executive Officer of the Southern African Confederation of Agricultural Unions (SACAU) said: “Putting farmers at the heart of discussions for solutions and actions is key to implement pathways for food systems transformation. Partners in the Alliance have the potential to significantly support economic development, decent jobs, sustainable and resilient agriculture practices, benefiting millions of smallholder farmers.”
The current food system is not structured to cope with a rapidly growing population, climate shocks and the rise of hunger and obesity. Under business-as-usual scenarios, an estimated 637 million people will be undernourished while health systems could face a bill of $1.2 trillion every year from 2025 for treating medical conditions related to obesity. Today’s agricultural supply chain, from farm to fork, accounts for between 21% to 37% of greenhouse gas emissions.
The food system is inefficient in many respects. For example, around one-third of food, accounting for around $1 trillion, is wasted across the supply chain. Many farming methods that are successful in increasing output – and therefore farmer incomes – deplete natural resources such as soils and forests, making them unsustainable in the longer term.
“We need wider and deeper collaboration along the food value chain to de-risk investing in agriculture. This will in turn allow financial system partners and investors to come in and provide the much-needed access to finance. The Food Action Alliance brings these players together in coalitions, which can jointly create solutions for people, planet and markets,” said Wiebe Draijer, Chairman of the Managing Board, Rabobank.
The Food Action Alliance will play a key role in advancing the goals toward the United Nations 2021 Food Systems Summit, which will bring together the international community raising the urgency for food system transformation to the highest level. Agnes Kalibata, President, AGRA and the UN Secretary-General’s Special Envoy for the 2021 Food Systems Summit said: “We need transformative thinking and action to achieve the goals we have set for ourselves by 2030 – for people, for the environment and for our shared future. By demonstrating concrete business models and pathways to transforming food systems, the Food Action Alliance is a great example of a new approach that can make a significant contribution to the 2021 Food System Summit and, more importantly, deliver on aspirations of countries and all our people.”
The Food Action Alliance will be initially active in Latin America, Africa, India and South-East Asia. Various multistakeholder consultations are taking place to identify flagship opportunities for improving the scale and sustainability of existing agricultural value chains. Expert groups focused on generating and disseminating knowledge and developing new solutions on issues such as resilient farming practices, financial solutions and technology platforms will support existing and new initiatives.
“The Food Action Alliance provides the links between projects, initiatives and organizations needed to achieve change at scale. Together, we believe that coordinated action has the potential to improve the economic livelihoods of hundreds of millions of smallholder farming families and create a sustainable food system for future generations”, said Gilbert F. Houngbo, President of IFAD.
Top 3 Effective Strategies for Using Push Notifications
A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.
1. A/B Testing
Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:
- Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
- Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
- Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.
A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!
2. Personalize Your Messages
To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.
3. Avoid Complex Wording: Write Clearer
Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.
A push notification can be considered successful if it:
- Is written in a laconic form;
- Conveys something interesting and intriguing to the user;
- Justifies the user’s choice to perform a target action.
Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.
Human rights breaches in Belarus, Ethiopia, and Algeria
On Thursday, the European Parliament adopted three resolutions taking stock of the human rights situation in Belarus, Ethiopia, and Algeria.
Human rights violations in Belarus, in particular the murder of Raman Bandarenka.
Parliament condemns in the strongest possible terms the murder of Raman Bandarenka in Belarus, and expresses its condolences to his family and to all families who have lost loved ones as a result of the repression of Aliaksandr Lukashenka’s regime.
Mr Bandarenka, a 31-year-old art teacher, was brutally beaten on the evening of 11 November by a group of plain-clothed men in masks who reportedly had close ties to the regime. Mr Bandarenka was taken into detention where he was subjected to further beatings. He later died as a result of his injuries.
MEPs demand prompt, thorough, and independent investigations into his death and the protest-related deaths of other Belarusian civilians. They reiterate their support for the protesters’ demands for freedom, democracy, dignity, and the right to choose their own destiny, while condemning the ongoing human rights violations, intimidation, and disproportionate use of force by the authorities towards peaceful demonstrators.
The text was adopted by 613 votes in favour, 41 against and 35 abstentions.
The situation in Ethiopia
MEPs are deeply concerned by the current armed conflict between the federal government of Ethiopia and the regional administration of Tigray led by the Tigray People’s Liberation Front (TPLF), including the ongoing violence and allegations of serious breaches of fundamental human rights. They call on both parties to commit to an immediate ceasefire and to settle political differences by democratic means within the framework of the country’s constitution.
The resolution deplores the loss of life and killing of innocent civilians and the extrajudicial killings, regardless of their perpetrators. Parliament implores Ethiopia’s central government and the TPLF to take immediate action to deescalate the conflict and criticises the severe restrictions preventing humanitarian workers from accessing the area.
The text was adopted by 643 votes in favour, 5 against and 46 abstentions.
Human rights abuses in Algeria, in particular the case of journalist Khaled Drareni.
Parliament strongly condemns the escalation of arbitrary and unlawful arrests, detentions, and judicial harassment of journalists, human rights defenders, trade unionists, lawyers, civil society, and peaceful activists in Algeria. It also urges the Algerian authorities to immediately and unconditionally release journalist Mohamed Khaled Drareni and all those detained and charged for exercising their right to freedom of expression.
In August, Mr Drareni – a correspondent for TV5 Monde – was sentenced to three years in prison and fined 50 000 Algerian dinars for filming police attacking demonstrators in Algiers. He was formally charged with ‘inciting an unarmed gathering’ and ‘undermining the integrity of national territory’. In September, his sentence was reduced to two years on appeal.
MEPs reiterate their call on the Algerian authorities to stop all forms of intimidation, criminalisation, or the arbitrary detention of critical voices such as journalists, bloggers and human rights defenders. They insist that appropriate steps be taken to guarantee for all the right to freedom of expression, association, and peaceful assembly. The resolution was adopted by 669 votes in favour, 3 against and 22 abstentions.
UN Committee urges end to impunity for enforced disappearances in Iraq
A pattern of enforced disappearance – and impunity for such acts – persists in Iraq, according to a report published on Friday by the UN Committee charged with monitoring how well the country upholds its international obligations in dealing with the issue.
In issuing its findings, the Committee on Enforced Disappearances – a group of 10 independent experts that monitors States’ adherence to the International Convention for the Protection of All Persons from Enforced Disappearance – also noted that revictimization prevails in these cases.
The Committee called on Iraq to incorporate the offence of enforced disappearance into its domestic criminal legislation and to ensure that no person is held in secret detention.
To be sure, the Committee also welcomed that Iraq set up two fact-finding committees, in 2016 and 2018, to address enforced disappearances committed in the country. It also hailed the drafting of the Bill on the Protection of Persons from Enforced Disappearance, which is currently before the Council of Ministers.
But the experts also expressed concern at delays in adopting this legislation, which has fostered a lack of criminalization of the offence. It recommended that Iraq revise the bill, in compliance with the International Convention, and in consultation with all stakeholders, including civil society.
Lack of data
Committee experts are also worried by the lack of reliable data on cases of enforced disappearance and the large quantity of unidentified bodies and mass graves. It recommended Iraq establish a consolidated nationwide database of all cases of disappearance that have occurred in the country since 1968.
For its part, the Committee said it has received allegations concerning around 420 secret detention sites. It urged the State party to investigate thoroughly the allegations, and to close any such facilities or convert them into regular registered and supervised detention centres, as well as to take all necessary measures to ensure that no one is detained secretly in the future.
Experts on board
The Committee on Enforced Disappearances monitors States parties’ adherence to the Convention for the Protection of all Persons from Enforced Disappearance. The Committee is made up of 10 members who are independent human rights experts drawn from around the world, who serve in their personal capacity and not as representatives of States parties. The Committee’s concluding observations are an independent assessment of States’ compliance with their human rights obligations under the treaty.
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