Around 1,500 BC, a group of nine asteroids crashed on the island of Saaremaa in Western Estonia, incinerating all kind of life-form within a radius of six kilometres and the native inhabitants who settled in this cold part of the world in 10,000 BC.
Located on the eastern coast of the Baltic Sea in Northern Europe, it is impossible to know who took over the Estonian lands after the crash, but we know for sure the new settlers have been under the rule of foreigners from the Russian Empire, the Teutonic Order, Denmark, Sweden, Poland, Nazi Germany, and the Soviet Union.
Because of the tormented past of the Estonian nation, it is impossible to tell if the contemporary citizens are more Nordic (Denmark, Sweden) and German (Teutonic) than Russian. Estonian identity is probably more of a spectrum with Saaremaa people having more ancestors coming from Sweden and Denmark compared to the people in Tartu who have been influenced by the Holy Roman Empire and the Teutonic Order. By contrast, the citizens in Ida-Viru County (Eastern Estonia) are “Russian with a twist”.
After the breakup of the Soviet Union and the recovered national autonomy, the Government of Estonia had to take political decisions following the geography and aspirations of most of its citizens to integrate the Euro-Atlantic society. Based on the past and the Nordic-Teutonic identity, the Government of Estonia embraced the idea of joining the European Union, NATO, and later on the Eurozone.
Both Germany and Austria (former parts of Holly Roman Empire) have recognized the Germanic background of the Estonian people when the Nordics – Denmark, Finland, Iceland, Norway, Sweden, Greenland and the Faroe Islands (Denmark) – have denied the Nordic identity of Estonia because of the Russian minority and various political reasons.
Moscow adopted an ambiguous relationship with Estonia when the Soviet troops became the Russian troops and stayed on the national territory between 1991-1994. As of today, the Estonian society is divided regarding the Soviet past, and some are calling the soviets “invaders” when others prefer to see them as “liberators”. Contrary Georgia (Abkhazia and South-Ossetia), Moldova (Transnistria), and Ukraine (Crimea and the Donbas), the Russian minority in the Ida-Viru County agrees on staying under the Estonian influence while remaining attached to Orthodoxy and Russian language.
From an economic perspective, Estonia is nowadays one of the most developed countries on the European continent with a nominal GDP of €29,800 per capita, HDI 0.87 (30th worldwide), and attractive to international businesses. The Estonian government also settled the NATO Cooperative Cyber Defence Centre of Excellence in Tallinn and changed the country into one of the most digitalized society in the world with e-Governance and e-Residency.
With the current crisis going on in countries with Russian speaking monitories and the relevance of cyber-diplomacy in our societies, Estonia might be an example to follow when it comes to the good bilateral relationship with Moscow and the future of e-Governance.
Geopolitics of Estonia: Know your opponent (The Art of War, Sun Tzu)
The territory of Estonia consists of a mainland and 1,500 islands in the Baltic Sea covering a total of 45,227 km2 with a humid continental climate and 50 meters average elevation. In such a context, the highest mountain Suur Munamägi (318 meters) is the birthplace of many myths, and the flat land and islands make it easy for invaders to occupy the territory and settle outpost on the islands. Nowadays, Estonian lands are impossible to defend and any fighter jet can fly over the territory in a couple of hours.
Due to the Soviet past and American soft power in the country, the Government of Estonia established strong relationships with NATO during the ’90s and integrated the Alliance in 2004. However, it would be naïve to assume the Estonian Ministry of Defence relies exclusively on NATO’s recommendations to ensure the national safety, the key to Estonia’s successful and peaceful relationship with Russia coming from bilateral foreign relations between Tallinn and Moscow.
From David and Goliath to Baltic brothers: Estonia-Russia relationship after the Cold War
With only 1.3 million inhabitants – 68% Estonians, 24% Russians, 8% others, – the Estonian ethnicity almost disappeared during the Soviet times and still struggles to survive in a globalized world.
Contrary to many countries with an important diaspora, the Estonian identity could disappear in case of a conflict between NATO and Russia. Besides usual national matters, the Riigikogu (State assembly) is responsible for preserving the Estonian language – spoken only in Estonia, – and the History and traditions of the Estonian nation. This responsibility must be underlined because the threat of disappearing partly explains the reluctance to accept Russia as a state language. It also pushes the Riigikogu to pursue good governance and to provide high-level living condition and education to citizens, in order to avoid young Estonians moving and staying abroad. Demographics are the main concern of the Estonian leaders ahead of any hypothetical conflict with Russia.
When it comes to the relationship with Moscow, Tallinn has adopted a mixed strategy combining a pro-NATO/EU diplomacy and pragmatic bilateral relationship with Russia based on mutual understanding and shared interests in the Baltic Sea. Russia is often presented in the Estonian media to be the main threat to national security and NATO partners are afraid to see another Crimea crisis happening in eastern Estonia.
In such a context, the Kaitsevägi (Estonian Ministry of Defence) is welcoming NATO troops on the national territory, developed quality relations with nuclear powers (France, Great Britain, the United-States of America) and with non-NATO countries such as Sweden and Finland.
Should Russia (or anyone else) attack Estonia, the Riigikogu will immediately ask for the application of Article 5 of the Washington Treaty:
“The Parties agree that an armed attack against one or more of them in Europe or North America shall be considered an attack against them all and consequently they agree that, if such an armed attack occurs, each of them, in exercise of the right of individual or collective self-defence recognized by Article 51 of the Charter of the United Nations, will assist the Party or Parties so attacked by taking forthwith”
However, article 5 does not take into consideration the principle of asymmetric warfare (e.g. support to an eventual separatist movement in eastern Estonia).
Theories and practice are two distinct things and some of the NATO member states might also be reluctant to attack a nuclear power. Finally, such reply will need the approval of all NATO member states and some have quality relationships with Moscow (e.g. Turkey) and not ready to risk the lives of soldiers for a country of 1.3 million inhabitants.
Estonian leaders are aware of NATO weaknesses and in order to avoid such conflict scenario by strengthening Estonian soft power in the eastern part of the country and are relying on bilateral cooperations with Moscow more than NATO infrastructures.
The Estonian education system has been the main asset to establish bilateral relationships with many academic programs related to Russia at the University of Tartu, the University of Tallinn, and the Baltic Defence College (military-oriented institution). Russian students are invited to study in Estonia, and the University of Tartu – a German-speaking university in the Russian Empire – is now welcoming Russian citizens. Last but not least, learning the Russian language is not a taboo like in the late ’90s and Russia is the third language (after Estonian and English) in libraries and considered to be an asset in the public administration.
Besides the academic world, Estonia is welcoming Russian entrepreneurs and tourists with a particular focus on Saint Petersburg. Estonia has changed in the past decade, and Tallinn is nowadays more of a destination like Helsinki with high-prices, hipster and vegan places, attracting high-tech Russian entrepreneurs interested in settling in the European Union. Looking at the past, the Bronze soldier event seems far away both in Estonian and Russian minds.
The Russian speaking minority in eastern Estonia can be considered to be a geopolitical asset nowadays. Contrary to Ukraine, the Estonian government became more tolerant following the integration in the European Union, even if some improvements must be done to recognize the Russian language at least in regional political institutions (e.g. like in Switzerland).
Russian speakers are enjoying higher salaries in Estonia compared to Russia and good infrastructure to visit their relatives on the other side of the border. Riigikogu and Kaitsevägi are divided when it comes to the approach to adopt regarding the Russian minority, despite the fact Kaitsevägi is following the recommendations of the Riigikogu. One the one hand, giving favourable living conditions to the minority in Estonia pushes them to stay in the country and can be a source of tensions with 24% of the population having a specific relationship to Russia. On the other hand, pushing the Russian minority to leave the country might create tensions with Russia and weaken the national economy. Overall, the national policy of Estonia is more of a “wait and see” when it comes to Russian speakers.
The reason why the Russian speaking minority is less often in the public debate is also due to the recent emigration of Ukrainian workers – 1.8% of the inhabitants in Estonia – and Finnish people coming to find a job and leaving Finland because of the Nokia crisis. Having a look at the current ethnic groups in Estonia, the next threat to Estonian identity might be foreigners from Southern Europe and Finland coming to settle in the country more than the Russian speaking minority.
Global warming is also a threat as people and companies from Southern Europe are interested in settling in Estonia to enjoy the almost unlimited water resources required in the agriculture and industrial sectors.
Nordics identity versus Estonian e-Civilization
Estonia is the missing piece in the Nordic history and the concept of Estonia as a Nordic nation was first introduced by Toomas Hendrik Ilves. The Viking Age, the Danish and Swedish Empires have played an important role in the construction of identity and Estonia would like to be recognized to be Nordic-based on the language (Finno-Ougrian), religion (10% Lutheran Christians) and the geographic location close to the Arctic circle. 53% of the Estonian youth consider belonging in the Nordic identity group and the President of Estonia prefers to used the expression of “Nordic Benelux”. At the same time, the Ministry of Foreign Affairs and the National Investment Agency are advertising the Nordic identity of Estonia abroad.
The lack of recognition by the Nordics is mostly due to the German past (Teutonic Order) and the Soviet past, the Russian minority – 24% of the citizens, – the number of Orthodox Christians – 17% of the population, – and the lack of cooperation with other Nordic countries during the Cold War.
Due to the quality of High-Tech and Cyber-defence infrastructures in Estonia, the lack of recognition is diminishing the Nordic Defence Cooperation (NORDEFCO) expertise when it comes to cyber-defence.
Moreover, the wish of recognition by the Nordics has pushed Tallinn to adopt a stereotypical policy to be recognized as such. The proposal of a new national cross flag as early as 1918 is still supported in some political spheres, while renewable energies, good governance, e-Governance have developed more than in any other country in the European Union.
The Nordic policy implemented by Tallinn has considerable effects on the “Baltic Tiger” with a GDP increase of around 4% per year and GDP per capita of 12,100 euros in 2010 versus 29,800 euros in 2018. Paradoxically, the Nordic policy of Estonia makes it even more competitive than the Nordics themselves, and Tallinn ranks 3rd in the Business Bribery Risk Index in front of Denmark. The same goes for the energy sector and renewables have grown to over 13% of production whereas they were less than 1% in 2000. As such Estonia is one of the countries to have reached its EU renewable target for 2020 already.
Overall, Nordic countries can emphasis the fact Estonian GDP if lacking behind. Nonetheless, Estonia has an overall unemployment rate of around 4,5% – 7% in Finland and 7.5% in Sweden – and provided job opportunities to Finnish citizens after the Nokia crisis.
Nowadays, 0,6% of the whole Estonian population is coming from Finland, and start-ups from other Nordic countries are settling in Estonia leading to an increasing demand for employees speaking Nordic languages. According to the Centre d’Études Prospectives et d’Informations Internationales projections, the GDP per capita could rise by 2025 to the level of the Finnish economy. Following the same projections, by 2050, Estonia could become the most productive country in the European Union, after Luxembourg, and thus join the top five most productive nations in the world.
The relationship with Nordic countries is a major issue in Tallinn because the national public policy has been based on the Nordic model since the end of the Cold War. In such a context, Estonian identity might have to re-invent itself if the Nordic model is outperformed in the future, which is already the case when it comes to e-Governance and Cyber-diplomacy.
Estonia is at the intersection of the Nordic, Russian, and German (Teutonic Order and Baltic Germans) identities. To the Estonian people, the land is not as important as language and culture, which explains why the concept of e-Governance is nowadays widely developed.
Estonian people have embraced the idea Estonia is not the land but the people, and the diaspora in Finland, Canada, and the United-States of America remains to participate in the political and economic life of Estonia. A typical Estonian citizen living abroad for decades can vote online during the election, pay taxes and register a company without coming to Estonia, read the local news online, and graduate from higher education not showing to the university.
e-Governance and e-Identity are not the only aspects of Estonian uniqueness, and besides the Estonian language, the neopaganism (Estonian native faith) plays an increasing role in society. Taaraism was founded in 1928 by members of the intelligentsia to reaffirm traditional Estonian culture and identity. Viewing Christianity as a universal and foreign religion brought by the Germans, they turned to indigenous religion with its many deities. Taaraists hold a monotheistic worldview in which all the gods are aspects of one only pantheistic reality, which they identify with the god Taara (a deity connected to Indo-European deities such as the Germanic Thunor, the Gallic Taranis, and the Hittite Tarhunt).
Based on the Montevideo convention signed in 1993, Estonia does not belong to the Russian, German, or Nordic worlds and could be recognized for its uniqueness. Moreover, if we focus on the definition of civilizations “the stage of human social and cultural development and organization that is considered most advanced” Estonia can be seen like the first e-Society or e-Civilization (according to the contemporary definition of civilization) based on the accomplishments in the field of e-Governance and cyber-diplomacy in the past two decades.
The three slim blue lions and the conquest of cyberspace
The History of e-Diplomacy in Estonia starts in 1965 with the first school computer in the USSR, when Ural-1 was set up in the town of Nõo in Tartu County. Mass usage of computing networks first came with FidoNet, the first Estonian node of which appeared in 1989 and the first internet connections where introduced in 1992 at the University of Tartu and the University of Tallinn. As early as 1996, the Estonian President started a four-year program Tiigrihüpe to computerized the schools.
In 2005, Estonia introduced a digital ID card system and local elections were held with the possibility to vote online, becoming the first country worldwide to offer such an option. In 2008, NATO established a joint cyber-defence centre in Estonia to improve cyber-defence interoperability and provide security support to all NATO member states.
Nowadays, 99% of the services in Estonia are online, 98% of the citizens have a digital ID-card, and 47% are using internet voting. The Estonian government introduced e-Tax (2000), i-Voting (2005), Blockchain (2008), e-Health (2008), e-Residency (2014), increasing the technological gap between Tallin and NATO/EU partners relying on paper and materialized public services. In Estonia, patients own their health data and hospitals have made this available online since 2008.
Today, over 95% of the data generated by hospitals and doctors have been digitized, and blockchain technology is used for assuring the integrity of stored electronic medical records as well as system access. e-Health solutions are allowing Estonia to offer more efficient preventative measures, increasing the awareness of patients and also saving millions of euros. Each person in Estonia that has visited a doctor in medicine has his or her online e-Health record, containing their medical case notes, test results, digital prescriptions, and X-rays, as well as full log-file tracking access to the data. The banking system has already dematerialized with less and less physical banks and cashless society is a reality to many Estonians for almost a decade.
Ongoing projects are the Data embassy which makes it possible to the Estonian administration to continue operating even if local data centres have been stopped or disturbed due to natural disaster, large-scale cyber-attack, power failure or anything else. Cross border data exchanges, healthcare 4.0, digital transformation in education (by 2020, all study materials in Estonia will be digitized and available through an online e-schoolbag) are a few of the current innovations.
In the future, some Estonian embassies should be fully replaced by the online system doing the work of physical embassies, the same for any state institution. State employees will be able to perform the usual work from anywhere in the world.
As of today, Estonia is the country with the lowest GDP debt in the European Union (8.4% in 2019) and with digitalization is the first nation to save a large amount of paper and time in the administration, diplomatic services are provided immediately without any need for people to move, and e-Services are going hand in hand with savings for the government.
However, the concept of e-Society is challenging to Estonian identity. In such a context of digitalization, nobody knows if Estonian identity will be defined by blood, language, religion, passport, or anything else in the future.
From our partner RIAC
Diplomatic Fiasco: PTI Government’s Failure on the Climate Diplomacy Front
“Think about this: terrorism, epidemics, poverty, the proliferation of weapons of mass destruction – all challenges that know no borders – the reality is that climate change ranks right up there with every single one of them”.– John F. Kerry
The United Nations General Assembly (UNGA) and United Nations Security Council (UNSC) have both declared that unrestrained climate change poses a threat to international peace and security. Presently, climate change is the biggest threat facing humanity. We all will witness its impacts, making it a critical foreign policy and diplomatic issue. Climate change will overturn the 21st century world order and characterize how we live and work. Even so, in the midst of a global pandemic, it is evident that climate change will be the major issue of this century. As countries will move toward rebuilding their economies after COVID-19, recovery plans will shape the 21st century economy in ways that are clean and green, safe and healthy, and more resilient. Over the last decade, foreign policymakers have taken measures to better understand climate risks. To date, foreign policy responses to climate change have primarily centered on the security repercussions of climate change.
To chart a fresh course ahead, in order to initiate a global fight against climate change, President Joe Biden welcomed a diverse set of leaders from around the globe to explicate the connections between climate security, climate change and broader foreign policy objectives. The list of invitee included world leaders like President Xi Jinping of China and Russia’s Vladimir Putin, PM Modi of India, Sheikh Hasina of Bangladesh to attend the two-days meeting to mark Washington’s return to the visible lines of the fight against climate risks. Though, Pakistan have its place in the same region, and fifth-most vulnerable country to climate change, it has been disqualified from the summit. Likewise, Biden dispatched his climate envoy, former secretary of state John Kerry, to prepare the ground for the summit in meetings with global leaders. The U.S. invited the leaders of the Major Economies Forum on Energy and Climate, which includes the 17 countries responsible for about 80-percent of global emissions and GDP, along with, heads of countries that are unambiguously vulnerable to climate impacts or are representing robust climate leadership.
The current global efforts towards mainstreaming of climate change in development policies and programs are getting more traction due to expanding avenues of domestic and international climate diplomacy. For developing countries, climate diplomacy is undoubtedly becoming a key incentive to integrate climate change issues into their foreign policy. Pakistan is also a relatively new player in the climate diplomacy arena with a nascent institutional setup. The climate diplomacy adaption experience of Pakistan is still at the embryonic stage. The main problem is the gradual decline in the aptitude and capacity of institution to develop a clear policy route. The policy decline is much more rapid under the PTI government. Pakistan’s ambassadorial clout has eroded over the years due to political unpredictability and economic timidity. Similarly, the government has failed even to built a national narrative on climate change issue. Imran Khan has been warning the world of catastrophe if the climate problem is not addressed, but has failed to come out with a clear policy direction on the issue.
Among the many challenges fronting the Imran Khan government will be tackling the notoriously dysfunctional U.S. – Pakistan relationship. The Biden presidency has designated climate change as a critical theme of its foreign policy, and indeed aware of Pakistan’s deep climate vulnerability. For the first time since the 9/11 terrorist attacks, Pakistan is not a foreign policy priority for U.S. administration. Many high-ranking Biden government officials, including climate change envoy John Kerry, know Pakistan well. When Kerry was Obama’s secretary of state, co-chaired US-Pakistan Strategic Dialogue that counted renewable energy. Anybody familiar with how Islamabad and Washington have interacted over the last 74 years will resort to weary metaphors: a roller-coaster ride, the dynamic between an overbearing mother-in-law and daughter-in-law. Biden and his experienced team of ex-Obama administration officials are likely to press Pakistan – for Islamabad, it is a catch-22 situation. In the indigenous context, internal political strife in Pakistan and economic dependency on other countries have raised questions about our ability to effectively fight our case in international arena. The latest diplomatic fiasco speaks very loud and clear about the government’s inability to deal with fast-changing geopolitics. Washington’s broader interests in Asia, including relationships with China and India, will determine its policy at the Leaders’ Summit on Climate. It seems, Pakistan has no friends in the Biden administration. Thus, out-of-the-box thinking is required for Pakistan’s foreign policy decision makers.
Gender Diplomacy: A concern For International Politics
Diplomacy can be defined as an art of interaction between actors (states/ organizations) to achieve mutually benefitted desirable interests of pursuing parties, especially in the international arena of politics. While diplomacy is an integral part of the Liberal school of thought which has primarily dominated world politics, yet the field of diplomacy is itself deprived of liberal virtues of equality and parity. Weighing the balance of ratio between both genders in diplomacy, the dilemma of the day is that females do not reach the level of participation to be in parity with male partakers in diplomacy. Having a statistical outlook at patriarchy-ridden Foreign Services around the globe, female diplomats in Norway, Sweden, Finland, the United States of America, and France makeup to 30%-40% of Foreign Service. While even the developed states have not reached 50% of female diplomats in their respective states, developing states in the South show an even less percentile of female diplomats. South Asian states like Pakistan and India estimate to less than 15 and 20 percent of females in the skill of diplomacy, respectively.
Being an equal sharer in foreign policy-making and policy implementation is a fundamental democratic right of both genders; to serve the country and to shape the future of the land which is their identity, their respect, and their pride. Apart from this that the balanced ratio of diplomatic participants is an integral right, involving women in diplomatic interactions may aid and enhance the pursuance of goals by the states. I would like to back my argument with not only contemporary examples but historical evidence, as well. Turning pages of history back to 400 B.C. where women are named as ‘weavers’ in the writings of Aristophanes to Lysistrate; referring to women’s role as skilled and accomplished diplomats who helped in the resolution of the Peloponnesian war. This act of inter-mingle, unifying, and peace-making through the prowess of consular skill set by then women is explained by Aristophanes in a phrase: ‘Weavers of nations”. This brings me to another point is that in contemporary times as pinpointed by the United Nations, the peace-processes in which women are engagers, 35% of those tend to last for at least 15 years.
While men are more forgoing towards minor details during foreign relation analysis, women tend to put more attention to minute details, which consequently results in the production of best-suited foreign policies. But it is noteworthy that to get potential benefit from this healthy difference in nature between males and females, it is potent enough to bring anequal number of female Foreign Service Officers as compared to male Officers. Having such a salubrious balance of both feminine and masculine characteristics can also equate chances of war and peace, spontaneous and patient decisions, and use of both: hard and soft power. Eventually, this egalitarian level complies with Robert Putnam’s ‘Law of Increasing Disproportion’ which links the rank of authority and the degree of representation of high-status in society. Nevertheless, being an Ambassador, diplomat or even part of Foreign Service is a matter of great esteem and so women in diplomacy, represent women of the society. Linking the argumentative dots mentioned above, the United Nations’ report endorses the importance of the role of women in diplomacy by considering their input as a vital ingredient for stable and secure democracy.
Applying the United Nations’ analysis on the inclusion of women in the artistry of diplomacy on developing states, particularly in South Asia, we tend to project various prosperous benefits of women diplomats in the region, particularly in the context of the two-decades-long conflicts: Afghan-Taliban Conflict and the Kashmir dispute in the heart of South Asia. Women in diplomacy in Pakistan, India, and neighboring South Asian states might weaken the bone of contention between the by-birth rivals: India and Pakistan through conflict transformation strategies. While the involvement of Afghan females in the ongoing and forthcoming Afghan Peace Processes and the future Afghan government can not only uplift the societal status of women in Afghan society but will improve the longevity of sustainable peace in Afghanistan. Eventually, colleen diplomats can help to divert the state-centric state and regional security paradigm of South Asia to human-centric state and regional security, resulting in diversified and proactive approach; fostering fraternal ties leading to paced development in the region and abroad.
To conclude with, as I have highlighted the irony of the hour with an un-equal statistical ratio of gender parity in the course of diplomacy and the importance of achieving this parity by incorporating women in the skilled framework of diplomacy, I would like to propose universally applicable policy measures to acquire this equivalence. The first and foremost step is to bring awareness in society for the encouragement and acceptance of more female diplomats as opposed to the conventional fields like medical and engineering sciences. Along with this policy changes should be made to ensure equal recruitment of female diplomats, specifically on merit to counter and curtail the patriarchal dominance, mostly due to the might of money. Lastly, a female-friendly environment should be promoted to utilize the feminine potential in Foreign Offices. Conclusively, equal participation of both genders will result in sustainably productive democracies—both, in letter and spirit. Hence, gender equality in diplomacy is essential for the growth and evolution of international politics.
Сultural diplomacy as an effective instrument of Italian soft power: the INNOPROM case
Despite the complicated geopolitical rhetoric of European interaction with Russia and economic sanctions, international life continues. In such conditions, culture remains in fact the only instrument for supporting and developing international relations. International cultural relations strive to maintain “neutrality”. In the context of globalization, the blurring of borders, it is cultural policy that can become a point of mutual understanding, finding a common language and preserving existing civilizational layers.
Cultural diplomacy is a state policy aimed, within the framework of foreign policy, at the export of representative data of national culture and at interaction with other countries in the same cultural sphere. The tools for the implementation of cultural diplomacy are primarily used to form a positive foreign policy image of the country, as well as indirectly for the development of intercultural dialogue, sustainable development and conflict prevention and are associated with various areas of human activity: cinema, religion, science, cultural exchanges, literature, theater, etc. much more.
For 2020, Italy was ranked ninth in the National Brands Index and eleventh in the soft power rating of the British agency Portland. Despite the fact that Italy was not included in the “five” leaders, its “attractiveness” for foreigners remains unshakable. At the present stage, the development of Italian culture outside is carried out by the General Directorate for the promotion of the concept “System – Country”, whose functions include: dissemination of Italian culture, language and creativity abroad; organization of cultural events (week of the Italian language in the world, week of Italian cuisine in the world, festivals of Italian cinema); coordination of the activities of cultural institutions and language schools; provision of scholarships and grants; ensuring the country’s participation in the work of various organizations in the field of culture, etc. Thus, Italy actively uses the basic tools of cultural diplomacy (language and culture, education and science, innovation, tourism) to build intercultural relations at all levels.
One of the most effective tools of cultural diplomacy is the holding of international industrial exhibitions abroad. This event always works simultaneously in several dimensions: 1) has a political color (as a rule, politicians solemnly open the exhibition, timed the signing of various bilateral agreements); 2) gathers a large number of representatives of real business (which promotes the national brand of the country, and also develops economic diplomacy); 3) demonstrates scientific and technological achievements (contributes to the activation of scientific diplomacy); 4) conduct a series of cultural events aimed at introducing and promoting national culture.
From this point of view, the Innoprom case is interesting, where Italy is the first European partner country for organizing the exhibition.
INNOPROM is an international industrial exhibition held in Yekaterinburg annually since 2010. This is the main industrial, trading and export platform in Russia. About 80% of the visitors of the exhibition are professional buyers from different countries of the world, specialists from industrial enterprises who make decisions on the introduction of new products and technologies in production. Italy was chosen as the partner country of INNOPROM-2021 – a country in the top ten economies in the world and in the top three of the European Union, as well as one of the main foreign trade partners of Russia. Over the past few years, the country’s industry has reached new heights in such industries as mechanical engineering, metallurgy, chemical, petrochemical, light and food industries.
At INNOPROM-2021, the Partner Country will present the achievements of the Italian industry, innovative developments, investment opportunities and prospects for further cooperation between the countries. The Italian Republic will become the Partner Country of the 11th International Industrial Exhibition INNOPROM. The exhibition will take place in Yekaterinburg from 6 to 9 July 2021, and the theme of the exhibition will be “Flexible Manufacturing”. During a working meeting with the Minister of Industry and Trade of the Russian Federation Denis Manturov, Prime Minister of Italy Giuseppe Conte confirmed the readiness of the Italian Republic to participate in the INNOPROM 2021 exhibition. and the nature of modern world economic relations, ”said the head of the RF Ministry of Industry and Trade.
At the moment in Russia there are about 500 enterprises with the participation of Italian capital. Italy views Russia as a long-term and reliable partner, and is also interested in the further development of trade, economic and industrial ties.
“In our opinion, this is a confirmation of how strong our ties are,” said Giuseppe Conte at the opening of the Russian-Italian business forum for cooperation in the field of small and medium-sized enterprises. More than 100 Italian companies have expressed interest in participating in the exhibition. According to preliminary data, the exposition of the Partner Country will be about 3000 sq. m., and leading Italian companies in the field of automotive, mechanical engineering, metallurgy, etc. will present their stands. As Italian Ambassador to Russia Pasquale Terracciano noted, “Italy is chairing the G20, and in July it will become the first European country to partner with Innoprom. Despite the sanctions regime imposed by the EU, Italy and Russia have a special relationship. The largest industrial companies in Italy (not only manufacturers of luxury and luxury cars) are actively working on the Russian market, and the Italian embassy, which occupies the famous Berg mansion in Moscow, remains, perhaps, the most hospitable».
The Sverdlovsk region and the Italian republic have been closely cooperating for many years. The Sverdlovsk Region has an Agreement between the Government of the Sverdlovsk Region of the Russian Federation and the Government of the Piedmont Region of the Italian Republic on trade, economic, scientific, technical and humanitarian cooperation dated July 22, 2002. In October 2015, within the framework of the visit of the delegation of the Sverdlovsk region to the Italian Republic, a memorandum of intent was signed between the Governor of the Sverdlovsk region (Russian Federation) E.V. Kuyvashev and the President of the region of Liguria (Italian Republic) G. Toti. The cities of Genoa and Turin are twin cities of Yekaterinburg. The city of San Benedetto del Tronto, San Remo are twin cities of the Verkh-Isetsky district of Yekaterinburg. The town of Selva di Val Gardena is twinned with the Kachkanar urban district. The city of Asti is twinned with the urban district of Krasnoufimsk. In 2019, the foreign trade turnover of the Sverdlovsk region with Italy decreased by 30.8%, while exports decreased 57.8%, imports increased by 3.7%. In 2019, for export to Italy from the Sverdlovsk region, mainly metals and products from them were supplied, including ferrous metals and products from them (semi-finished products of unalloyed steel, ferroalloys, sheet products, pipes), aluminum (rods and profiles), copper ( refined, rods and profiles), other metals (titanium, chrome), wood (plywood), mineral products.
On March 18-19, 2021, Ambassador Extraordinary and Plenipotentiary of the Italian Republic to the Russian Federation Pasquale Terracciano arrived on a visit to Yekaterinburg. During a meeting with the Governor of the Sverdlovsk Region Yevgeny Kuyvashev, they discussed the participation of Italy in the international industrial exhibition INNOPROM-2021 as a Partner Country of the exhibition. During the press approach after the meeting, Pasquale Terracciano named the companies that are planned to be presented at the exhibition. These are, in particular, the international energy group Enel, the oil and gas company Eni, the Leonardo machine-building holding and the car tire manufacturer Pirelli. During the visit, the ambassador had a rich cultural program. The representatives of the delegation visited the Museum of the first President of the Russian Federation B. N. Yeltsin; opened a photo exhibition of the Italian photographer Elio Ciol; visited the Sverdlovsk Philharmonic (as part of the visit to the Philharmonic, the choral singing of the performers was heard, the cultural program of the Innoprom exhibition was discussed with the director of the Philharmonic); visited the Museum of Architecture and Design, where an excursion was held for the guests (issues of preparation for the cultural program of the international exhibition “Innoprom” were also discussed).
Thus, the participation of Italy as a partner country of the international industrial exhibition INNOPROM is the most important effective tool for implementing cultural diplomacy. The event is not limited to an industrial exposition, although this is extremely important for Italian business, but also has a wide range of cultural interaction and drawing attention to the Italian cultural heritage and way of life.
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