Tourism

Travel Trend Expectations for the 2020s

Published

3 years ago

January 1, 2020

Newsroom

Single apps for all travel needs, passport free travel, and mobile app check-in are the top three ‘new travel norms’ expected by travelers in the next decade, according to new research by Agoda, the world’s fastest growing digital travel platform.

With the continued advancement of technology, revolutionary travel apps, and better connectivity, people expect a lot more from their travel experience in the next decade. Specifically, Southeast Asians half of all respondents in Indonesia (56%), Singapore (54%), Malaysia (53%), Taiwan (50%), the Philippines (48%) and Thailand (48%) considering this the norm in the next decade. This compares to only a third of people in the United Kingdom and the United States (33%).

One in two South East Asians also view mobile app check in, allowing guests to skip the registration queue, download their room access key and go straight to their rooms, as the norm in the 2020s, with Singaporeans (54%), Filipinos (53%), Malaysians (58%) and Thais (49%) most expectant of this trend.

Meanwhile, Singapore (50%), Vietnam (47%), Philippines (45%), China (44%) and Australia (41%) are the top five origins most likely to see a future with passport-free travel. In the UK and US, they are less expectant of this advancement with only 1 in 5 expecting it to be the norm within the next decade.

Technology has already made such a positive impact on how and where people travel as innovative technologies, like those developed at Agoda, give travelers instant access to millions of hotels and home properties around the world with real time pricing and availability.

“It is a technology golden age for travelers, as technology is developed to simplify the way anyone, anywhere can search, book and pay for flights, hotels or holiday accommodation. The 2000s was defined by the mouse and the computer, putting online travel booking just a click away. The 2010s, was defined by the smart phone and app, and put a travel agent in the pocket of every phone owner, and the 2020s will be defined by the power of data and Machine Learning (AI). This will enable companies like Agoda to provide personalized, more relevant recommendations to make booking travel even easier,” explains Timothy Hughes, Vice President of Corporate Development at Agoda. “Asian travelers, in particular, are enthused by, and expectant of, technology developments that enhance and simplify their travel experience. Asian based companies are now leading the world in technology adoption and development to achieve this. I expect to see Asia press ahead with that lead in the 2020s – especially in areas such as video and augmented reality, improved mobile services with more chat and voice solutions, and payments to help bring the “unbanked” online”.

Globally, people want to increase travel, but also to make eco-friendlier travel choices

Universally, people want to increase the amount of travel they undertake in the 2020s. Exploring more of their own country is cited by 40% of respondents globally, while international travel more often is anticipated at 35%.

What’s also interesting, in the context of global narratives on climate sustainability, is the trend that more than a quarter want to make more eco-friendly travel choices in the next decade. Travelers from Singapore, Thailand and Indonesia are most keen to make eco-friendlier

choices perhaps more aware than others with the recent closure of Maya Bay in Thailand, and the Boracay rehabilitation program in Philippines, and thus travelers want to do their bit even when on holiday.

Travelers in the 35-44 and 55+ age groups are most likely to want to explore their own countries and territories more (40% and 42% respectively), with those from China, Indonesia, Japan, Malaysia, The Philippines, Taiwan, Thailand, US and Vietnam choosing domestic destinations within their top three wishlist destinations for the coming decade.

Meanwhile Korean and Japanese travelers see themselves taking more solo trips in the next decade. Taiwanese and Indonesians would prefer taking a sabbatical or gap year.

Kyoto scoops #1 spot as the world’s most desired destination to visit in the 20s

Asia dominates the global travel wishlists destinations for the next decade, as travelers from both Asia and the West showcase a growing curiosity for Asian treasures like Kyoto (Japan) famed for its Shinto shrine, Kyoto is an eclectic blend of culture, food and history, followed by Bangkok, (Thailand) and Bali, (Indonesia).

Travelers in Philippines, Thailand, Taiwan, Vietnam and Malaysia want to cross off their own capital cities from their travel lists. Meanwhile, South Korea, the UK, and Australian travelers are the only one who don’t choose a domestic destination on their wishlists for travel in the next decade.

American and British travelers alike are most excited about visiting New York in the coming decade, with New York also a top three choice for travelers from Australia, Japan and South Korea. Both Malaysian and Indonesian travelers would like to visit Makkah by 2030.

MARKET INSIGHTS – AGODA RESEARCH REVEALS TRAVEL TREND EXPECTATIONS FOR THE 2020S

CHINA

Next Decade of Travel

48% of Chinese travelers see using a mobile phone app to check into their hotel room as the norm.
China is top five for seeing Passport-free travel as a reality.
25% of Chinese tourists would like to make more eco-friendlier choices in the next ten years.
Kyoto tops travel wishlist for Chinese travelers in the 2020s. This is followed by Shanghai (#2) and then Bangkok (#3).
43% of Chinese travelers want to explore more of their own country in the coming decade, while 38% want to travel more internationally.

SINGAPORE

Next Decade of Travel

54% of all Singaporeans expect to be able to check into hotel rooms using their mobile phones as the norm, as well as a single app for all their travel needs.
25% of Singaporeans would like to make more eco-friendly choices when traveling.
Zurich tops wishlist for Singaporeans in the 2020s. This is followed by Kyoto (#2) and

Osaka (#3) both of which are in Japan.

53% of Singaporeans would like to travel more internationally in the next decade.

AUSTRALIA

Next Decade of Travel

44% of Australian travelers see using their mobile phones to check into hotels as the norm while 39% expect to use a single app for all their travel needs.
Australians are in top five to see Passport-free travel become a reality.
17% of travelers from Australia want to make more eco-friendlier travel choices in the coming decade.
London tops wishlist for Australians in the 2020s.This is followed by New York (#2) and then Bangkok (#3).

40% of Australians would like to travel more internationally in the next coming decade, 25% would like to spend more time in Australia, and 21% would like to take more solo trips.
Interestingly, Australian travelers have London as one of their three top destinations for travel, British travelers have Sydney.

PHILIPPINES

Next Decade of Travel

53% of Filipino travelers expect to check into hotels using their mobile phones as the norm while 48% expect to be able to use a single app for all their travel needs.
35% of travelers from Philippines aim to make more eco-friendlier travel choices in the next decade.
The capital city of Manila tops wishlist for Filipino travelers in the 2020s. This is followed by Seoul (#2) and Kyoto (#3).
45% of travelers from Philippines would like to explore more of their own country in the coming decade while 39% would like to travel more internationally.

Next Decade of Travel

45% of British travelers expect checking into hotels using their mobile phone as the norm.
28% expect to make all their travel bookings using a single app.
17% of travelers from UK aim to make more eco-friendlier choices when traveling in the next decade.
New York tops wishlist travelers from the UK in the 2020s. This is followed by Sydney (#2) and Kyoto (#3).
36% British travelers would like to explore more of their own country in the coming decade while 24% would like to travel more internationally.
Interestingly, Australian travelers have London as one of their three top destinations for travel, British travelers have Sydney.

USA

Next Decade of Travel

42% of Americans expect to check into hotels using their mobile phones as the norm while 29% expect to use a single app for all their travel needs.
12% of Americans want to make more eco-friendlier choices when traveling in the next decade.
New York tops wishlist travelers in the US in the 2020s. This is followed by London (#2) and Sydney (#3).
38% of Americans would like to explore more of their own country in the next decade, while 26% would like to travel more internationally

Malaysia

Next Decade of Travel

58% of Malaysians expect to be able to use their mobile phones for hotel check-ins as the norm, while 53% expect using a single app for all their travel needs.
36% of Malay travelers would like to make more eco-friendlier choices when traveling.
The capital city of Kuala Lumpur tops wishlist travelers in Malaysia in the 2020s. This is followed by Makkah (#2) and then Bali (#3).
43% of Malaysians would like to travel more internationally in the next decade, while 40% would like to explore their own country more.

Thailand

Next Decade of Travel

Almost half, 49% of Thais anticipate using their mobile phones to check into hotels as the norm, making them one of the highest expectant of this trend.
39% expect to be able to use a single app for all their travel needs.
32% of Thai travelers wish to make more eco-friendlier choices when travelling.
The capital city of Bangkok tops wishlist for Thais in the 2020s. This is followed by Kyoto (#2) and then Phuket (#3).
36% of Thai travelers would like to explore more of their own country in the next decade, while 30% would like to travel more internationally.

Taiwan

Next Decade of Travel

50% of Taiwanese travelers expect to use a single app for all their travel needs, while 44% anticipate checking into hotels using their mobile phones to be the norm.
21% of Taiwanese aim to make more eco-friendlier travel choices in the next ten years.
The capital city of Taipei tops wishlist of travelers in Taiwan. This is followed by Kyoto (#2) and then Amsterdam (#3).
48% of travelers from Taiwan would like to travel more internationally in the next decade, while 37% would like to explore more of their own country.
29% of Taiwanese travelers would like to take a sabbatical from work or a gap year.

Indonesia

Next Decade of Travel

56% of Indonesian travelers expect a single app to book all travel needs to be a reality in the next decade, while 47% anticipate checking into hotels just by using their mobile phone.
Another 39% aim to make more eco-friendlier choices when traveling, making Indonesians one of the highest potential leaders of this change with 26% being the average.
Interestingly, Bali tops wishlist of travelers in Indonesia. This is followed by Makkah (#2) and then Borobudur (#3).
39% of Indonesians would like to explore more of their own country.
29% of Indonesians wish to take a sabbatical or gap year.

Vietnam

Next Decade of Travel

43% of travelers from Vietnam expect to check into their hotels using just their mobile phone as the norm.
47% of Vietnamese surveyed want to see Passport-free travel to become a reality, becoming them the highest-ranking country for this travel trend.
36% of Vietnamese travelers would like to make more eco-friendlier choices when traveling.
Interestingly, Ho Chi Minh city tops wishlist of travelers in Vietnam. This is followed by Kyoto (#2) and then Bangkok (#3).
49% of Vietnamese travelers would like to explore more of their own country in the coming decade, while 41% would like to travel more internationally.

Japan

Next Decade of Travel

34% of travelers from Japan expect to check into hotels using just their mobile phones as the norm.
24% of Japanese travelers anticipate driver/buggy service to be available at airports, becoming the highest expectant market for this travel trend.
7% of Japanese travelers would like to make more eco-friendlier travel choices
Interestingly, Kyoto city tops wishlist of travelers in Japan in the 2020s. This is followed by Paris (#2) and then New York (#3).
62% of Japanese travelers would like to explore more of their own country, while 23% would like to travel more internationally.
18% of Japanese travelers would like to take more solo trips.

Korea

Next Decade of Travel

47% of Korean travelers expect to check into hotels using just their mobile phones as the norm, while 40% expect to book all their travel needs using a single app.
19% of Koreans aim to make more eco-friendlier choices in the next decade.
New York city tops wishlist of travelers from Korea in the 2020s. This is followed by Barcelona (#2) and then Brisbane (#3).
48% of Korean travelers expect to travel internationally more often, while 42% wish to explore more of their own country.
22% of Koreans would like to take more solo trips in the coming decade.

About the travel data

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 16,383 adults. Fieldwork was undertaken between 12 December 2019 and 18 December 2019. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+).

Related Topics:China Japan South Korea Travel USA

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UN Unanimously Approves Jamaica’s Resolution for Global Tourism Resilience Day

Published

1 month ago

February 23, 2023

Newsroom

After months of advocacy, high level discussions and partnerships, Jamaica has been successful in receiving the necessary support to have 17th February officially declared Global Tourism Resilience Day. The United Nations General Assembly (UNGA) adopted the resolution today with the support of over ninety countries.

This is the first ever Global Tourism Resilience Day which will now be recognised every year on 17^th February.

Following a presentation at the UNGA’s 58^th Plenary meeting in New York today, Minister Bartlett highlighted the importance of the declaration: “Today’s announcement will in fact signal to the world to put aside one day, 17^th February, every year to not just observe but to create a greater level of consciousness around resilience. The pandemic has shown us that global disruptions will continue, so there will be more epidemics, pandemics and earthquakes like the one in Turkey today. The importance of this day is therefore to encourage capacity building for the world to be better able to respond to these global disruptions and recovery quickly.”

Tourism is one of the world’s major economic sectors and in 2019 accounted for 7% of global trade and one in ten jobs. However, tourism also remains one of the most vulnerable industries and this has been evident over the years with the negative impact of climatic events like hurricanes and earthquakes, pandemics and economic recessions.

“If we are to future proof the sustainability of tourism, now is the time to give greater consideration for building resilience and it is especially more critical for tourism dependent countries like Jamaica, whose economic livelihood rests on the survival of this industry. This is indeed a huge step in coalescing global support every year on this important matter and I thank all our stakeholders and partners who worked to make this happen,” added Minister Bartlett.

The Global Tourism Resilience Centre (GTRCMC), headquartered in Kingston, has been a major driver in calls for capacity building in tourism resilience. Born out of the Montego Bay Declaration, the GTRCMC was established to address these inevitable disruptions through preparedness, management and recovery strategies.

“The GTRCMC has been the unwavering global voice for tourism resilience and to have achieved a day focused on bolstering our efforts, will encourage more partnerships among countries to build capacity through research and the coming together of the best minds” said Professor Lloyd Waller, Executive Director of the GTRCMC.

This is the second designation attributed to the efforts of Jamaica, since the designation of the International Year of Human Rights in 1968. The designation also comes ahead of the upcoming Global Tourism Resilience Conference which will be held at the University of the West Indies’ Regional Headquarters in Kingston from 15-17th February 2023.

Tourism

Indonesian women entrepreneurs adapt to a changing world

Published

3 months ago

January 7, 2023

Newsroom

Yvonne Kubis, one of the microentrepreneurs in Marinsow, Indonesia. M. Gaspar / UNIC Jakarta

Sustainable tourism is proving to be a viable career option for women in the picturesque North Sulawesi region of Indonesia, where they are making the most of skills training provided by the UN.As the sun sets over the Celebes sea, and its orange glow turns the horizon gold, a couple of dozen tourists are on the pier at Budo, a village of 2400 perched on the ocean, 25 kilometres northeast of the regional capital Manado.

They snap photos and marvel at the view; a woman visiting from a nearby town exclaims that, even for the locals, the sun setting on the volcanoes is an extraordinary sight.

However, until a few years ago, the pier – about 300 meters long, crossing a mangrove forest to connect the village to the open sea – was dilapidated and used only by fishers heading out to sea.

But those were different times, explains Hani Lorens Singa, President of the Village Enterprise Association (BUMDES): back then there were far more fish, and no tourists.

Budo, like many coastal villages in North Sulawesi, in far northeastern Indonesia, has traditionally been dependent on small scale fishing, but fish stocks have shrunk, prompting a new focus on tourism as a way of creating livelihoods.

A programme set up by the International Labour Organization (ILO, a UN agency), is helping the rural community of Budo, and four other villages, to diversify into sustainable tourism, providing skills to local entrepreneurs, mostly women.

The pier has been renovated and painted, with support from the government, and benches and wooden huts have been added for the convenience of tourists, who pay an entrance fee of 10,000 Rupiahs ($0.65), to walk along it and enjoy the view.

Visitors can buy local delicacies and drinks at the ticket counter, and the orders are prepared and delivered to the pier by available members of the village association. “We share the work, we share the income – this is tourism at a human scale”, says Mr. Lorens Singa.

Since the renovation, a fifth of the visitors spend more, ordering local delicacies and drinks at the ticket counter with the occasional visitor also staying the night.

Thanks to support from ILO and its partners, Budo has increased its income from tourism fivefold and now appears on the tourist trail: the village was the winner of the digital marketing category at the Ministry of Tourism and Creative Economy’s Top 50 Village Tourism Award this year.

Despite the improvements, a lot still remains to be done, and Mr. Lorens Singa is not complacent. “We need to offer more reasons for people to stay for a meal or overnight,” he insists.

Homestays, hashtags, and home cooking

About an hour’s drive east of Budo, the inhabitants of Marinsow have taken a crash course in the bed and breakfast business, a steep learning curve for many of them.

“Many of the entrepreneurs we work with have never been tourists themselves, so without training, it is not obvious for them to know what tourists expect,” says Mary Kent, the ILO Chief Technical Adviser for the project.

Marinsow is in a mining region, several kilometres away from Indonesia’s pristine beaches, so tourists previously had no reason to stop by. But, since Marinsow was designated as a “priority tours destination” by the Government, the village has received a significant financial boost, aimed at diversifying the economy.

More than 50 villagers received small wooden bungalows on their plots to start bed and breakfast businesses, or homestays, as they are known in Indonesia. ILO, with local partners Klabat University and the Manado State Polytechnic, is helping to teach local people the skills needed to be a successful entrepreneur, such as bookkeeping, cost calculation and marketing, hospitality, and tourism.

“I was very surprised to learn that tourists prefer their sheet white and a diversity of meals,” says Yeni Alelo. Ms. Alelo and the other participants have also learned the importance of using hashtags in social media marketing posts, so that tourists looking for a place to stay in the area find them more easily.

“The women’s small businesses are financed through microfinance credits, and they have been able to make all the payments on time,” says Gabriel Tamasengge, the village’s mayor. “We are very proud of our women, of the business acumen we never knew they had.”

The investment in skills for marketing and quality control in these communities is paying off, with about half of the few hundred tourists spending the night in Marinsow last year coming from outside the province, including an increasing number from abroad.

Back in Budo, there is interest in building more homestays, and increasing overnight stays, perhaps by creating a marketing campaign to convince foreign tourists from nearby world-class diving destinations within the Bunaken Marine Park to hop over for an evening meal and make a visit to a typical village, rather than sticking to the usual mass tourism destinations. The Village Enterprise Association also plans to offer cooking and handicraft classes, as well as fishing trips.

“Our task now is to make sure that when the funding from ILO and the government stops, we will have a fully formed business that allows us to stand completely on our own feet,” says Mr. Lorens Singa. “We had the vision, and we have the commitment – I am confident we will succeed.”

Tourism

DiscoverEU awards 35,000 rail tickets to young people this autumn

Published

6 months ago

October 11, 2022

Newsroom

Today, the Commission is releasing the DiscoverEU autumn call, thanks to which 35,000 young people will receive a rail pass to explore Europe and its rich culture.

The call is open to applicants from Erasmus+ programme countries, from today at noon to 25 October at noon. In order to win a travel pass, young people are invited to apply on the European Youth Portal, answer 5 quiz questions and a subsidiary one. Applicants who have successfully filled in the selection quiz, born between 1 January and 31 December 2004 will be able to travel in Europe for up to 30 days during the travel period 1 March 2023 and 29 February 2024.

Commissioner for Innovation, Research, Culture, Education and Youth, Mariya Gabriel, said: “2022 is the European Year of Youth and this is a crucial moment in European history. We need to focus on the younger generations, to offer them the possibility to broaden their horizon in order to build a more connected and tolerant world. This is what DiscoverEU is about. Through travelling, it allows young people to explore our diversity but also find out so many similarities.”

With the European Year of Youth 2022, the number of travel passes has been boosted. In total, 70,000 passes are made available this year. DiscoverEU is now part of Erasmus+, therefore participants from Iceland, Liechtenstein, North Macedonia, Norway, Serbia and Turkey are also eligible to apply.

Recipients will continue benefitting from a discount card with more than 40,000 discount possibilities on public transport, culture, accommodation, food, sports and other services available in the eligible countries.

As part of the European Year of Youth, the Commission has launched the flagship initiative ‘Youth discovers culture thanks to DiscoverEU in 2022′. That is why on 25 May 2022, the DiscoverEU Culture Route was launched. It combines various destinations and cultural branches, including architecture, music, fine art, theatre, fashion, design and more. DiscoverEU travellers can visit the European Capitals of Culture, destinations added on the prestigious UNESCO World Heritage List, or holders of the European Heritage Label. Moreover, they can also stop at locations with the Access City Award label. These are cities that have gone above and beyond to become more accessible to everyone, regardless of age, mobility or ability.

Erasmus+ National Agencies support young people through pre-departure information meetings preparing them for their journey. Through these meetings, DiscoverEU aims to promote discussions on sustainability, culture, and European identity, among others. In addition, as part of the European Year of Youth, the agencies organise the DiscoverEU Meet-ups, an initiative launched in summer 2022 composed of an exciting cultural programme between one and three days across all Erasmus+ countries. 49 of these Meet-ups have taken place so far and will continue in future years.

As social inclusion is a top priority of the Erasmus+ programme, participants with disabilities or health issues can be accompanied on their journeys. Apart from the travel costs, additional individual help is also provided. This year, the Erasmus+ National Agencies are also launching the DiscoverEU Inclusion Action, allowing organisations working with young people with fewer opportunities, to apply for grant.

The Commission encourages sustainable travel by rail. Special arrangements are available for young people from outermost regions, Overseas Counties and Territories, remote areas and islands.

Background

The Commission launched DiscoverEU in June 2018, following a preparatory action from the European Parliament. It has been integrated into the new Erasmus+ programme 2021-2027.

Since 2018, nearly 754,000 candidates applied for 165,000 travel passes available. According to the past travel survey, 66% of candidates declared that they travelled for the first time by train out of their country of residence. For many, it was also the first time they travelled without parents or accompanying adults and the majority indicated that they had become more independent.

The DiscoverEU experience has given them a better understanding of other cultures and of European history. It has also improved their foreign language skills. Two-thirds said that they would not have been able to finance their travel pass without DiscoverEU. Participants are invited to become DiscoverEU Ambassadors to champion the initiative. They are also encouraged to contact fellow travellers on the official DiscoverEU group online to share experiences and exchange tips, particularly on cultural experiences, or on how to travel digitally and sustainably.

To apply, eligible candidates need to complete a multiple-choice quiz on general knowledge about the European Union and other EU initiatives targeting young people. An additional question invites applicants to make an estimate of how many people apply in this round who are born on a Tuesday. The closer the estimate is to the correct answer, the more points the applicant gets. This will enable the Commission to rank the applicants. The Commission will offer travel passes to applicants following their ranking, until the available tickets run out.