Preserving Cultural Identities for the Future of Tourism
The World Tourism Organization (UNWTO) and the United Nations Educational, Scientific and Cultural Organization’s (UNESCO) Fourth World Conference on Culture and Tourism spotlights the added value of culture for destinations and focuses on the future sustainability of cultural tourism.
Over the past two days in Japan’s capital of culture, delegates debated how to keep the appreciation of heritage and contemporary cultural expression at the heart of tourism for generations to come. Intercultural dialogue, local communities and innovative measurement systems are at the core of the conference conclusions laid down in the Kyoto Declaration.
UNWTO Executive Director Manuel Butler said: “When managed responsibly cultural tourism can enrich the lives of both travelers and residents, promoting diversity and intercultural dialogue. The Kyoto Declaration will help us to ensure that our world’s rich heritage and diverse creativity are wonders that our children too will have the chance to discover for themselves”
UNESCO Deputy Director General, Mr. Xing Qu, added: “The international community needs to seize the benefits of connecting culture and tourism as global forces that bring people together. UNESCO is pleased to be partnering with UNWTO in this venture as we look to deepen and widen our collaboration.”
Responsible practices were at the forefront of the solutions put forward by leading experts in the field, such as including the local population at every level of cultural tourism development and using new technologies to sustainably manage visitor flows and the equal distribution of tourism benefits.
Kyoto’s Mayor, Mr. Daisaku, presented the ‘Kyoto Model’ to representatives from over 50 countries across the world as a means of effectively striking the right balance between marketing cultural heritage and preserving it for future generations.
UNWTO also launched the ‘UNWTO Recommendations on Sustainable Tourism Development’ during the conference that were compiled in close consultation with indigenous entrepreneurs, advocates and representatives.
The recommendations provide guidance on developing sustainable and responsible operations to indigenous communities that want to open up to tourism development or improve the existing tourism experiences their communities offer.
Italian Development Agency to invest €1.4 million preserving Kanyaka Island in Mozambique
The handbook says Kanyaka is in Maputo, Southern Mozambique. it further says that Kanyaka is situated nearby to Tóbia and Jona. It is an island which attracts tourists for leisure so the Mozambique government attaches importance to its development and preservation.
Rádio Mozambique reported early June that the Italian Development Cooperation Agency (IDCA) would invest around €1.4 million in the preservation and enhancement of the environmental heritage of Kanyaka Island.
Through environmental protection, tourism development and sustainable agriculture projects, the Kanyaka community would benefit from tools to better preserve the island’s ecosystem. The ‘MangAction’ project, within the framework of the ManGrowth initiative, was formally presented to the district of Kanyaka.
Project coordinator Frederica Ferrari said that the three-year project would deliver benefits to the entire island community. The initiative would be managed by a consortium made up of civil society organisations ICEI – Istituto Cooperazione Economica Internazionale, WeWorld Onlus, with Natura Mozambique, IUCN Mozambique and Abiodes (Associação para Desenvolvimen to Sustentável).
It aims to preserve and value the environmental heritage for a sustainable and resilient development in the bay of Maputo. The project was launched with the support of the Kanyaka Tour Operators Association (AOTUKA), whose chairman Angelo Manguele said that the biggest benefit of the project would be gaining knowledge of the best ways to preserve the island’s environmental heritage.
Mozambican President Filipe Nyusi previously inaugurated a new ferry boat that operates between central Maputo and the Island. The boat, named “Kanyaka” cost $2.7 million and was acquired in Greece. It has the capacity to carry 156 passengers, and five tonnes of cargo, including one vehicle. The boat, built in 2008, has a top speed of 14 knots (26 kilometres an hour).
With the trip from Maputo to Kanyaka now takes one hour and 45 minutes, compared with two and a half hours on the previous ferry, which could only carry 70 passengers.The islanders requested a new ferry when Nyusi visited Kanyaka.
The new ferry service, the President said, would overcome the common perception that Island “is too far away”. Poor transport links, he added, had made life on the island more expensive, and led to shortages in basic goods that must be shipped in from Maputo. The isolation of Inyaka also inhibited its tourism potential.
Nyusi said he was sure that the new ferry would not only reduce the suffering of the islanders, but would help improve the business environment in this part of the country. It was important, he added, to guarantee safety and comfort for the 6,000 inhabitants of Inyaka who regularly travel to and from central Maputo.
The boat now ensures regular supplies of basic goods, and of medicines, and reduces the time needed to take people who fall ill on Island to Maputo hospitals. “The island has a strong tourist potential,” said the President, “and Mozambican and foreign tourists can now visit in less time and with greater comfort. The 12,000 species of the marine ecosystem can be a source for ecotourism.”
The ferry is operated by the company Transmaritima, and Nyusi urged the company’s managers to design package trips for tourists visiting the island. The sustainability of the ferry service depends on the management capacity, not a burden on the government.
The country’s natural environment, wildlife, and historic heritage provide opportunities for beach, cultural and ecotourism. There are many different kinds of dances from tribe to tribe which are usually ritualistic in nature. The Makonde are known for their wood carving and elaborate masks, which are commonly used in traditional dances. Mozambique is located in southeastern Africa bordered by the Indian Ocean to the east, has approximately 30 million population.
Tourism: sustainability is the trend of 2023
Sustainability is a more topical issue than ever and people are increasingly adopting habits and lifestyles aimed at limiting their impact on the environment. The tourism industry also fits into this context: in fact, an increasingly growing number of travellers choose to spend their holidays according to principles of sustainability and respect for the territories.
This trend is reflected in the numbers: according to the latest data of the Swg observatory released in March of this year, four Italians out of five would be willing to experience sustainable tourism, thus preferring to stay in a certified environmentally-friendly structure at the same cost. As far as the environmental protection initiatives are concerned, almost 70% of the sample respondents are in favour of limited access and traffic restrictions and 73% would be ready to do without their cars and to use public transport or ecological vehicles.
The trend is also confirmed by the results of the study on the impact of sustainability on the Italian tourism supply chain conducted by Deloitte in partnership with AICEO. According to the data gathered from this research, 64% of respondents stated that the effects of climate change have led them to consider travelling in a more sustainable way: a percentage which reaches 71% among those under 25 years of age. The will to shift towards sustainable tourism is especially driven by the desire to protect the territory (60%) and reduce environmental impact through ecological means of transport (52%). The growing attention towards sustainability is also reflected in the strong recovery of train travel, which recorded over 1 million passengers a day in 2022. As clearly emerged at the BIT 2023, the International Tourism Exchange, Italy is a particularly popular destination for foreign tourists, whose purchases of Trenitalia products have increased by 25% in 2022 compared to the pre-Covid period.
The possibility to move quickly from one major city to another thanks to High-Speed transport and the vast offer of regional and Intercity trains precisely responds to the demand for a more sustainable tourism that is attentive to the environment, territories and communities.
Such attention is also shared by True Italian Experience, a digital hub whose goal is to promote, diffuse and develop the Italian tourism market: a tourism consisting of unique experiences built around the passions and interests of travellers, always in full respect of sustainability and social responsibility principles. Maurizio Rota, CEO of True Italian Experience, confirms such commitment:
“More and more tourists are attentive to the sustainability issue. As a result, True Italian Experience offers travel packages designed to interconnect the various Italian locations using the railway system. True Italian Experience provides packages aimed at discovering the territory and which can be combined with sectors such as cycle tourism and electric mobility to ensure intermodal solutions in line with the principles of sustainability and social respect.
In fact, True Italian Experience believes sustainability concerns both the environment and social responsibility. As a result, our travel packages favour the young start-ups scattered over small towns nationwide and which foster and develop tourism from a digital perspective that would not otherwise have a preferential access to the market. In particular, we value the tourism businesses, cooperatives and start-ups present throughout remote areas of our Country and which thus focus on the development of a sustainable and gentle type of tourism.”
UN Unanimously Approves Jamaica’s Resolution for Global Tourism Resilience Day
After months of advocacy, high level discussions and partnerships, Jamaica has been successful in receiving the necessary support to have 17th February officially declared Global Tourism Resilience Day. The United Nations General Assembly (UNGA) adopted the resolution today with the support of over ninety countries.
This is the first ever Global Tourism Resilience Day which will now be recognised every year on 17th February.
Following a presentation at the UNGA’s 58th Plenary meeting in New York today, Minister Bartlett highlighted the importance of the declaration: “Today’s announcement will in fact signal to the world to put aside one day, 17th February, every year to not just observe but to create a greater level of consciousness around resilience. The pandemic has shown us that global disruptions will continue, so there will be more epidemics, pandemics and earthquakes like the one in Turkey today. The importance of this day is therefore to encourage capacity building for the world to be better able to respond to these global disruptions and recovery quickly.”
Tourism is one of the world’s major economic sectors and in 2019 accounted for 7% of global trade and one in ten jobs. However, tourism also remains one of the most vulnerable industries and this has been evident over the years with the negative impact of climatic events like hurricanes and earthquakes, pandemics and economic recessions.
“If we are to future proof the sustainability of tourism, now is the time to give greater consideration for building resilience and it is especially more critical for tourism dependent countries like Jamaica, whose economic livelihood rests on the survival of this industry. This is indeed a huge step in coalescing global support every year on this important matter and I thank all our stakeholders and partners who worked to make this happen,” added Minister Bartlett.
The Global Tourism Resilience Centre (GTRCMC), headquartered in Kingston, has been a major driver in calls for capacity building in tourism resilience. Born out of the Montego Bay Declaration, the GTRCMC was established to address these inevitable disruptions through preparedness, management and recovery strategies.
“The GTRCMC has been the unwavering global voice for tourism resilience and to have achieved a day focused on bolstering our efforts, will encourage more partnerships among countries to build capacity through research and the coming together of the best minds” said Professor Lloyd Waller, Executive Director of the GTRCMC.
This is the second designation attributed to the efforts of Jamaica, since the designation of the International Year of Human Rights in 1968. The designation also comes ahead of the upcoming Global Tourism Resilience Conference which will be held at the University of the West Indies’ Regional Headquarters in Kingston from 15-17th February 2023.
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