Deloitte today released the 19th edition of its “Technology, Media & Telecommunications Predictions,” which looks at three overarching themes: individual technologies are becoming ever more interconnected and interdependent, increasing their impact and value as a result; smartphones, computers, TVs, enterprise data centers and software, and IoT will drive most of the technology, media and telecommunications (TMT) industry’s revenue; and lastly, many previously hyped services and products will finally become a reality in 2020.
“In 2020, we will start to see a canopy effect where industry players will work more closely together as individual technologies like edge artificial intelligence (AI) chips, robots and private 5G become better connected, and promising innovations like low-earth orbit satellites finally come to life,” said Paul Sallomi, vice chairman, Deloitte LLP, global TMT industry leader and U.S. technology sector leader. “This year’s predictions are a helpful guide for TMT business leaders to break through the clutter and understand what to do next in order to help be successful in 2020 and beyond.”
“These disruptive forces will continue to challenge traditional tech, media and telecom companies to keep pace with new-age, digital native companies. Those that can innovate, swiftly bring the latest developments to market and satisfy the demands of increasingly savvy consumers are the ones most likely to be rewarded,” said Sandra Shirai, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications leader.
AI has the edge
A new generation of edge AI chips will reduce frustrations caused by lack of internet connection on smartphones by bringing AI to the device. Deloitte predicts that in 2020, more than 750 million edge AI chips — chips or parts of chips that perform or accelerate machine learning tasks on-device, rather than in a remote data center — will be sold, and that the edge AI chip market will continue to grow much more quickly than the overall chip market.
Private 5G: Enterprise untethered
Deloitte predicts that more than 100 companies worldwide will begin testing private 5G deployments by the end of 2020, collectively investing a few hundred million dollars in labor and equipment. For many of the world’s largest businesses, private 5G will likely become the preferred choice, especially for industrial environments such as manufacturing plants, logistics centers and ports.
Meet your new colleague, a robot
Of the almost 1 million robots Deloitte expects to be sold for enterprise use in 2020, just over half of them will be professional service robots, generating more than US$16 billion in revenue — 30% more than in 2019. Professional service robots will pass industrial robots in terms of units in 2020 and revenue in 2021.
Can I have an ad with my content?
Deloitte predicts that global revenue from ad-supported video services will reach an estimated US$32 billion in 2020. Asia, including China and India, will lead with $15.5 billion in revenue in 2020, nearly half of the global total. In China, India and throughout the Asia-Pacific region, ad-supported video is the dominant model of delivering streaming video to consumers. By contrast, in the United States, most direct-to-consumer video offerings are pursuing an ad-free subscription model.
“As major networks and studios continue to launch their own direct-to-consumer streaming services in 2020, competitors will likely scramble to offer content libraries broad enough to both attract and retain customers. There is an opportunity for media and entertainment companies to reaggregate their content libraries with a wide array of offerings — from video, music and gaming services to ad-supported content,” said Kevin Westcott, vice chairman, Deloitte LLP and U.S. telecommunications, media & entertainment leader. “For telecom providers, on the other hand, the emergence of 5G will offer unprecedented opportunities for companies to grow and achieve new levels of productivity. However, helping shape (and manage) customer expectation regarding its possibilities will be a big challenge in the coming year.”
Terrestrial TV’s surprising staying power
Antenna TV will thrive in 2020 with at least 1.6 billion people worldwide, representing 450 million households, enjoying some of their TV viewing via an antenna. Antenna TV will help the global TV industry keep growing even in the face of falling TV viewing minutes and, in some markets, increasing numbers of consumers cutting the pay-TV cord.
More insight from Deloitte’s 2020 TMT predictions:
Low-earth orbit satellites soar: By the end of 2020, there will be over 700 satellites in low-earth orbit (LEO) seeking to offer global broadband internet, up from roughly 200 at the end of 2019. These new “mega-constellations” of orbiting broadband stations will potentially add more than 16,000 individual satellites to that count over the coming years.
Give a listen: In 2020, the global audiobook market will grow by 25% to US$5 billion and the global podcasting market will increase by 30% from 2019 to reach US$1.1 billion in 2020, surpassing the US$1 billion mark for the first time.
A smarter smartphone: The smartphone multiplier market (hardware, content, services) will drive US$459 billion of revenue in 2020 alone and will grow between 5 to 10% annually through 2023, lifted by continued robust growth in its largest components. This means that in 2023, the smartphone multiplier market is likely to generate revenues of more than a half-trillion dollars per year.
The workhorse of the internet: Deloitte also predicts the global Content Delivery Network (CDN) market will reach US$14 billion in 2020, up more than 25% from 2019’s estimated US$11 billion. The market will double to US$30 billion by 2025, a compound annual growth rate of more than 16%.
Roll to work: Tens of billions of additional bicycle trips per year will take place in 2022. The increase in bicycling will double the number of regular bicycle users in many major cities around the world where cycling to work is still uncommon. Deloitte predicts a 1 percentage point rise in the proportion of people who bike to work during the three years from 2019 to 2022. Between 2020 and 2023, more than 130 million e-bikes (using all battery technologies) are expected to be sold.
“The rising competition for consumers’ attention across technology, media and entertainment industries means companies that serve these consumers should focus on what matters most in order to succeed,” concluded Dr. Jeff Loucks, managing director, Deloitte LLP and executive director, Deloitte Center for Technology, Media and Telecommunications. “Whether it’s delivering on 5G, offering a streaming service that entertains and does not overwhelm or fulfilling the promise of AI in 2020, consumers will look to companies that demonstrate an understanding of their desires and an urgency for making those desires a reality.”
Now in its 19th year, Deloitte’s annual TMT Predictions provides an outlook on key trends in the technology, media and telecommunications industry sectors worldwide.
Safeguarding Your Mailbox from Spam, Hack & Phishing
An email goes a long way before getting to the addressee. After all, malicious software may be introduced in this chain or the server owner intentionally takes certain actions to obtain confidential information and damage the mail server by sending spam. In addition, the recipient may be an attacker and use the information received for a personal gain.
However, that’s not all. An additional problem is associated with the massive use of personal mobile devices to access corporate mail services. In the case of a device hack, the company’s reputation is damaged and important information is lost or stolen. Luckily, all problems can be solved comprehensively. There are email protection systems and the spam email checker Cleantalk email checker that can help you do that.
Email Security Methods
Comprehensive protection of information is aimed at the following tasks:
- Ensuring the unhindered receipt of letters by the addressee, without the possibility of their interception, opening, reading, as well as the prevention of possible forgery;
- Protection of information sent via e-mail from its distribution by an attacker without the knowledge of the sender;
- Blocking and the automatic deletion of spam email entries and attempts to hack a mail server.
To achieve all the above goals, traditional cryptography methods are used, while protection against possible forgery involves the use of the electronic digital signature. The technical side of the security issue most often involves the installation of a special, independently compiled software module (plug-in) for the mail client. This is usually enough because this small-sized additional software automatically encrypts letters and signs them. Possible vulnerabilities in such a set of security measures appear only in the following cases:
- The installation of clearly weak cryptographic algorithms;
- Malfunctioning cryptographic algorithms or protocols involved;
- Bookmarks originally made by the attacker into cryptographic algorithms that make it possible to crack email;
- Actions of a virus capable of intercepting an already decrypted message on the device of the addressee or gaining access to the keys of the sender’s machine.
With an integrated approach to protecting mail or when using professional solutions, these vulnerabilities are identified and eliminated.
Antispam Action Algorithm
After checking the received message, the solution determines its status: spam, possible spam, or not spam. When analyzing email contents, the following assessment criteria are applied:
- The blacklist of senders, as well as the list of spam phrases – If the sender is not present in the blacklist and contains no content considered as spam, the email is marked as not spam. If a sender is listed in the blacklist or there are “no-go” phrases in the email, the letter is blocked and doesn’t land in your mailbox.
- Headers – The header text is analyzed using the special algorithm, embedded images and links are checked as well.
- Email structure – By analyzing the email structure, its status can be determined as well.
Some services also check the IP address of a sender. In case the same IP is involved in many “email-sending” operations within a short period of time, it is considered a spam bot and all its activities are blocked on your end.
UN and Sony PlayStation team up with new virtual experience to raise gamers’ awareness of climate change
The UN Environment Programme (UNEP) and Sony PlayStation have teamed up to create an immersive virtual reality experience designed to increase global awareness about what a climate change-friendly lifestyle looks like.
For the first time, UNEP and Sony have collaborated using the DreamsTM platform to create an immersive video that seeks to bring viewers face to face with their individual carbon footprints. It takes the audience on a 5 minute journey through an average day, observing what they eat, how they travel and the homes they live in. The video ends with viewers witnessing a giant 34 meter high heaving ball illustrating the carbon footprint of an average person in a developed country.
“COVID has brought unprecedented disruption to how we live our lives, but now as we move out of lock-downs, we have an opportunity to develop new habits that can keep us within the safe limits of a 1.5 degree world. We hope that this ‘virtual reality check’ will show people how beautiful and possible these new lifestyle choices are” said Ligia Noronha, Director of UNEP’s Economy Division
As a member of the Playing for the Planet Alliance, launched in 2019 with the support of UNEP, Sony hopes to see more game designers becoming more deliberate about tackling climate change. The Alliance hosted a Green Mobile Green Jam with 11 companies in April that will see more companies integrate green activations into their games.
Explaining this project’s approach, lead illustrator Martin Nebelong said, “Virtual reality is an extraordinary storytelling medium for climate change – as an artist, I wanted to design a beautiful and sometimes frightening experience that shows the true scale of our emissions and the impacts we should expect to see. This is not possible in two dimensions.”
Speaking in support of the initiative, Kieren Mayers, Director of Environment and Technical Compliance at Sony PlayStation said, “Gaming reaches a huge audience worldwide, and has the power to inspire social change. Sony Group has a global environmental plan “Road to Zero”, and following, and following our commitment at the September 2019 UN Climate Summit in New York, we have partnered with UNEP to explore various ways to use gaming and virtual reality to educate and bring messages of hope – and are excited to see this video using DreamsTM as one of the first initiatives from this.”
Viewers will not need virtual reality devices to experience it – the video will also be streamed through Youtube in a 360 degree format so that viewers can interact with the experience on desktops or mobile devices. The video will also be shared via Earth School which has been visited by some 700,000 young people as a result of UNEP’s collaboration with TED-Ed for students and educators around the world.
COVID-19 Hastens Automation, New APEC Report Finds
The COVID-19 pandemic will accelerate the adoption of automation by firms and organizations across the region, according to a new policy brief by the APEC Policy Support Unit and The Asia Foundation, titled “COVID-19, 4IR and the Future of Work.”
Constraints to labor supply caused by movement restrictions, both domestically and globally, as well as the withdrawal of workers who are elderly or have pre-existing conditions are some of the push factors for firms to explore or even deploy automation in their operations.
A variety of stimulus and relief measures launched by governments to cushion the COVID-19 pandemic, such as lower interest rates and subsidies for going digital, may also provide incentives for more firms to automate business processes. The unintended impact of this scenario would be the risk of certain jobs being eliminated, which would contribute to creating further spikes in unemployment rates around the region.
The report calls on APEC policymakers to conduct a thorough risk assessment of jobs that may be impacted or eliminated by automation to understand the challenges faced by workers and the unforeseen impacts of crisis-response policies.
“It is impossible for us to talk about growth when people are struggling to secure their livelihoods,” Dr Rebecca Fatima Sta Maria, Executive Director of the APEC Secretariat commented. “We have been mandated by ministers to prioritize the return of workers to employment. Our responsibility is to ensure that we support people at risk with greater inclusive policy instruments.”
Policymakers are advised to strengthen and expand social protection policies to protect workers and provide income security. APEC will also need to collaborate closely with the private sector to monitor automation trends and support the need for workforce upskilling and retraining.
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