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Achieving Broadband Access for All in Africa Comes With a $100 Billion Price Tag

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Across Africa, where less than a third of the population has access to broadband connectivity, achieving universal, affordable, and good quality internet access by 2030 will require an investment of US $100 billion. This is according to a report launched at the Annual Meetings of the World Bank Group, which calls for urgent action to close the internet access gap while providing a roadmap to reach this ambitious goal.

The report from The Broadband for All Working Group  gives practical insights and suggestions of what is needed to attain this objective, including an action plan for universal broadband connectivity in Africa. To achieve universal broadband access, African countries will need to bring about 1.1 billion more people online. This will require exceptional and coordinated efforts from governments, the private sector, development partners, and civil society, the report says, but the investment is worth it.

The digital agenda is first and foremost a growth and jobs agenda,” says Makhtar Diop, the World Bank’s Vice President for Infrastructure. “The working-age population in Africa is expected to increase by some 450 million people between 2015 and 2035. If current trends continue, less than one quarter will find stable jobs. Broadening internet access means creating millions of job opportunities.”

While the number of broadband connections in Africa crossed the 400 million mark in 2018 (nearly twenty times 2010 levels), the regional average broadband penetration —including 3G and 4G connections— is only 25% in 2018. Mobile broadband coverage in Africa is still at 70% of the population. Even in North Africa, there is ample room for growth with 4G networks covering only about 60% of the population. Additional challenges, such as the lack of access to reliable and affordable electricity, make accelerating Africa’s digital transformation journey even more difficult.

According to the report, nearly 80% of all required investments are directly related to the need to roll out and maintain broadband networks. However, connecting the unconnected is about more than just infrastructure: about 20% of required investments consists in building the user skills and local content foundations, and another 2-4% should be allocated to setting up the appropriate regulatory framework, the report notes. While the private sector has driven most successful broadband initiatives, public agencies play a crucial role by implementing effective sector regulation, addressing potential market failures, and creating the conditions for an open, competitive broadband sector. 

“In large parts of Africa, we are witnessing a lack of progress in extending access and network coverage. Affordability is also declining in many nations. Promoting greater digital inclusion is going to require more effective and innovative collaboration,” said Doreen Bogdan-Martin, Executive Director of the Broadband Commission for Sustainable Development and Director of ITU’s Telecommunication Development Bureau. “We need to leverage our strengths and expertise. Governments can help with policies enabling new technologies, new business models and investment. The right policies will, in turn, provide the private sector with the incentives to build out infrastructure and explore new technologies and applications that will drive demand.”

Connecting the 100 million people in rural and remote areas that live out of reach of traditional cellular mobile networks will require strong private sector involvement, innovative business models, and alternative technologies, such as satellite and Wi-Fi based technical solutions, the report notes.

Let us be clear: no single actor will be able to meet Africa’s 2030 target and carry the burden of a $100 billion investment funding requirement alone. All stakeholders must work together to make sure that every African has affordable and reliable access to the internet”, says Hafez Ghanem, the World Bank’s Vice President for the Africa Region. This includes: the African Union and regional economic communities; African governments and respective public investment agencies; sector regulators; multilateral development banks and regional development banks; the United Nations and other development agencies; the private sector; and civil society groups and nongovernmental organizations.

* The Working Group on Broadband for All: A Digital Moonshot Infrastructure for Africa, led by the World Bank, was established in 2018 under the Broadband Commission for Sustainable Development with the primary objective of identifying investment requirements and policy roadmaps to increase connectivity and to reach full coverage in Africa. This report draws upon the expertise of Broadband Commissioners and experts from around the world.

About the Broadband Commission for Sustainable Development: ITU and UNESCO set up the Broadband Commission for Digital Development in 2010 with the aim of boosting the importance of broadband on the international policy agenda and expanding broadband access in every country as key to accelerating progress towards national and international development targets. Following adoption of the UN’s Sustainable Development Goals (SDGs) in September 2015, the Commission was re-launched as the Broadband Commission for Sustainable Development to showcase and document the power of ICT and broadband-based technologies for sustainable development. Its members include top CEO and industry leaders, senior policy-makers and government representatives, international agencies, academia and organizations concerned with development.

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Top 3 Effective Strategies for Using Push Notifications

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A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.

1. A/B Testing

Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:

  • Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
  • Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
  • Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.

A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!

2. Personalize Your Messages

To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.

3. Avoid Complex Wording: Write Clearer

Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.

A push notification can be considered successful if it:

  • Is written in a laconic form;
  • Conveys something interesting and intriguing to the user;
  • Justifies the user’s choice to perform a target action.

Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.

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The Effectiveness of Ultraviolet Sterilization

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Among the various purification methods, the use of ultraviolet cabinet sterilizer offers a lot of prospects for personal, industrial, and medical uses. It deactivates pathogenic microorganisms with ease. In this comprehensive article, you will understand what it is, how it works, and where to use it.

What is Ultraviolet Sterilization?

Ultraviolet (UV) Sterilization refers to a specific spectrum of light beyond the human eye’s visibility. It lies between visible lightwaves and X-rays. These UV rays come from the sun. However, some gadgets can produce light in this range. Thanks to increasing research, you can use UV light anywhere you choose. For instance, it kills viruses, bacteria, protozoa, and other classes of pathogens. It is especially effective against Giardia and Cryptosporidium.

How does Ultraviolet Cabinet Sterilizer work?

An ultraviolet cabinet sterilizer alters the genetic composition of microbes. As a result, it inhibits reproduction and growth. The intensity of the sterilizing gadget and exposure time affects the purification process. When the intensity falls below the germicidal level, it can prove ineffective against germs. Most lamp sterilizers fall between the 30,000 and 50,000 microwatt-seconds per square centimeter rating. Moreover, the brightness decreases with time. Besides, it does not affect the properties of water. The taste, color, turbidity, and odor of water remains the same. You also need to consider the quality and source of water.

Functions of an Ultraviolet Cabinet Sterilizer

There are various uses for UV sterilizers across multiple industries.

  •  Food and Beverage Industry: This industry ranks high in demand for quality water. Since human beings ingest their products, they have zero tolerance for microbes.
  •  Pharmacy and Medicine: As caregivers, pharmaceutical companies, and medical institutions utilize pollutant-free water. This is vital since some patients might be allergic to chlorine and ozone.
  •  Face Beautification and Cosmetic Industry: There is an increasing demand for body care products with longer shelf lives. As such, they rely on UV-sterilized water for homogeneity and consistency.
  •  Water-Recycling Companies: Several countries are looking for sophisticated means of recycling used water. Ultraviolet sterilization will deactivate waterborne germs.
  •  Mining and Marine Water Purification: UV sterilization will assist miners and Marine companies to desalinate water without any hassle.

Maintenance of an Ultraviolet Cabinet Sterilizer

The surface of the sterilizer must be clean at all times. To be effective, you must remove every film and dirt before and after every use. Besides, you can buy a wiper to simplify this process. Chemicals like sodium hydrosulfite can be useful, too. Also, you need to ensure the plumbing system stays in the best condition.

Pros

  •  It requires no chemical purchase.
  •  The working mechanism is simple and hassle-free.
  •  It does not leave any chemical remainder inside the purification unit.
  •  It works effectively against all germs and classes of microbes.

Cons

  •  Direct exposure to UV rays can be extremely dangerous to humans.
  •  It is susceptible to obstructions and light blockades.

Conclusion

As useful as ultraviolet sterilization is, it can pose serious health hazards when used incorrectly. Remember to follow the instructions properly.

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The drive towards Industry 4.0 in Thailand

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The United Nations Industrial Development Organization (UNIDO) presented its Industrial Development Report (IDR) 2020: Industrializing in the digital age at the event “Thailand: Driving towards Industry 4.0”, organized in cooperation with the Digital Economy Promotion Agency (DEPA). During the event DEPA released the results of a new survey on the adoption and diffusion of Industry 4.0 among manufacturing firms in Thailand. This survey is a follow-up to the survey implemented in collaboration with UNIDO in 2019 for use in the IDR 2020. Almost 100 participants joined the event, both in person and online.

Opening the event, Stein Hansen, UNIDO Regional Director and Representative of UNIDO Regional Office Hub in Thailand, highlighted how the IDR 2020 is contributing to the debate on the emergence and diffusion of new digital technologies clustered around the fourth industrial revolution (4IR).

“We are living in an era of major technological changes, in which the blurring of the boundaries between physical and digital worlds discloses new opportunities to develop modern manufacturing industries,” he said, emphasizing how new digital production technologies can generate opportunities but also pose new challenges to developing and emerging economies.

Nuttapon Nimmanphatcharin, CEO and President of DEPA, said that Thailand needs to focus on Industry 4.0 and future industries such as clean and renewable energy, robotics and smart devices. He stressed that DEPA has been actively supporting the creation of a digital ecosystem, as shown by the promotion of the Thailand Digital Valley Landscape.

Presenting IDR 2020, Alejandro Lavopa, UNIDO Research Officer, drew attention to the potential of digital technologies to become a key driver of inclusive and sustainable industrial development. However, the diffusion of these technologies is limited and highly concentrated in few countries and firms, as shown by the data collected in Thailand in 2019.  

Lavopa stressed that strengthening industrial capabilities remains a major avenue to engage with new technologies. “Thailand is well positioned to exploit the opportunities opened by these technologies, but the challenge is fostering the indigenous production of digital technologies and their local adoption,” he concluded.

This view was also shared by Kasititorn Pooparadai, Senior Executive and Vice President of DEPA. When presenting the results of the follow-up survey on Industry 4.0 conducted this year, she pointed out that the majority of firms are still employing outdated production technologies.

“Less than 1% of surveyed firms use the latest generation of digital technologies”, she said, “but many expect to engage with these technologies in the next five to 10 years.” A key challenge ahead is to find ways to support them embracing the 4IR, she concluded.

The event continued the discussion of how Thailand can move towards Industry 4.0, with a panel of experts including Keun Lee, Professor at Seoul National University; Kasititorn Pooparadai from DEPA; Ubonwam Lordngeon, Senior Planning and Policy Analyst at the Office of Industrial Economics, Ministry of Industry; Niti Mekmok, President of Thai IoT Association; and Nobuya Haraguchi, Chief of the UNIDO Research and Industrial Policy Advice Division.

Moving towards the 4IR is a long-term project and the COVID-19 crisis is not going to be a long-term constraint for Thailand, where the impact of the pandemic seems to have been milder. “Forty-three per cent of firms reported a drop in sales and only 8% will consider cutting up to 25% of employees, which are both lower than the averages for Asia,” said Haraguchi, quoting a UNIDO survey on the impact of COVID-19. Professor Lee also emphasized that, even if risky, Thailand could escape the middle-income trap and accelerate the catching-up process by leapfrogging to Industry 4.0.

All panellists agreed on the importance of raising awareness about the potential of these technologies, and that an effective collaboration across stakeholders is the way forward to overcome barriers to adopt Industry 4.0 technologies. DEPA’s Pooparadai concluded that this event paved the way for further collaboration between UNIDO and DEPA to drive Thailand into the 4IR.

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