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W Hotels Debuts W Aspen, The Brand’s First Mountain Escape in North America

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Set your sights Sky High. W Hotels Worldwide, part of Marriott International Inc., today announced the much-anticipated opening of W Aspen & The Sky Residences at W Aspen, located at the base of the world-renowned, eponymous mountain. With ski-in/ski-out access to some of the world’s most coveted slopes, stunning 360° mountain views and striking architectural and interior design, W Aspen is the second W Mountain Escape globally, following W Verbier in the Swiss Alps. Poised to carve out a new era of luxury in Aspen, W is bringing its bold point of view to the iconic mountain town for year-round access to alpine adventure.

W Aspen is nestled slope-side on Aspen Mountain – an 11,212-foot summit internationally-renowned for skiing and snowboarding – tucked in at the end of Durant Street, where Aspen’s famous Red-Light District once thrived. From the Ute Native Americans and the silver miners of the late 19th century to the swinging counterculture of the ‘60s and ‘70s and the current crop of globe-trotting billionaires, Aspen’s ever-evolving residents and curious culture rival the world’s most dynamic cities.

“Aspen’s people, vibrancy and natural beauty make this year-round mountain town the perfect place for the W lifestyle,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Aspen reimagines the traditional ski chalet and allows people to experience the town in a way they never have before, through evocative design, inclusive programming and a social scene that is sure to become an essential stop on the global jet-setting calendar. The first new build W Escape in the USA for 10 years, W Aspen marks a milestone in the brand’s reinvigorated focus on North America.”

W Aspen & The Sky Residences at W Aspen are owned by Northridge Capital of Washington, DC, the owner for 16 years of the former Sky Hotel situated on the same site, and co-developed by Northridge and local partner Sarpa Development. “After more than five years of hard work,” commented Northridge’s owner and president Dave Jackson, “we are thrilled to finally be opening the W Aspen for the enjoyment of its guests and the local community, and grateful to our partners at W Hotels, Haselden Construction, and too many other team members to name for their tireless efforts to reach this goal.”

Sky’s The Limit

W Aspen brings a luxurious, playful style to the historically-rich town of Aspen. Designed by global interior design firm NEMAWORKSHOP and Aspen-based architects Rowland + Broughton, alongside the W Brand’s award-winning design team, W Aspen centers on the natural beauty and bounty of the mountains and the historical context of the city it surrounds.

It begins with the exterior: a modern mountain chalet with long, sloping roof lines that draw inspiration from the Rocky Mountain landscape. The essence of the outdoors continues throughout the interior, where the Welcome Desk wood formations echo the Rocky Mountains and intricately-detailed terrariums represent seasonal Aspen activities from hiking and biking to skiing and snowboarding.

On the second floor is The Living Room, which serves as the central point of the Escape experience and showcases a grid-pattern display on the bar – a nod to traditional millwork structures used to create mine tunnels in Aspen during the silver boom. Seating in The Living Room features brass and polished rods that surround plush, velvety cushions synonymous with Aspen’s bohemian counterculture of the early ’70s. Along the side, stadium seating leads to an iconic suspended DJ booth that takes its cue from the largest silver nugget discovered in Aspen at the turn of the century. Continuing to honor Aspen’s role in the Colorado Silver Boom, light fixtures are informed by the look of a miner’s headlamp and floors are swept with curving patterns that echo the soil found at the bottom of a smuggler’s cove. At sundown, The Living Room’s outdoor fire pit acts as a beacon at the base of the mountain – signaling to the skiers above it is time to après.

Art reminiscent of iconic Americana paintings of the Rocky Mountains layer the walls of W Aspen. Commissioned artists impart a more modern vision through the lens of classic landscape paintings like those done by Albert Bierstad and other greats. Longtime W collaborator Gaia showcases a series of works throughout the Escape that tease an infatuation with American landscape paintings but are superimposed with local millennial fragmented culture spirit guides – adding a contemporary veil to the traditional. Accent pillows in the Living Room and guestrooms are inspired by artists Herbert Bayer and Thomas Benton and pay homage to the historical residents of Durant Street, named the ‘Soiled Doves of Durant’.

Cozy Up

W Aspen features 88 guestrooms and 11 W-branded residences, along with four WOW suites and one Extreme WOW suite that can be a one, two or three bedroom, all of which offer modern takes on Ute patterns and furniture inspired by the decadence of ‘70s Aspen “pleasure palaces.” All guestrooms and suites are playfully marked with room plates in a style reminiscent of the pop culture icon Bob Ross, while interiors reference the cozy warmth of Swiss chalet architecture through the use of rustic wood finishes, sloped rooflines and a fireplace-inspired W MixBar. Each guestroom features pit and platform lounge seating that nods to the plasticity of mile-high bohemia and is complete with Ute-inspired accent pillows. Selected rooms feature a W design first, quad-queen bunk beds, which can sleep up to eight to cater to a younger adult clientele, as well as offer a wink to the more hedonistic qualities of Aspen’s past.

The 2-bedroom Extreme WOW Suite is inspired by Aspen’s mountain culture and is the quintessential location to play and stay. The suite features modern industrial touches, rich ski-wear fabrics, a central fire pit surrounded by curved pit seating, a hot tub open to the living area, a crystal and glass barrier embracing a circular bed on a pivoting platform, and a DJ booth with a mini LP vinyl player and curated music library – all playing on vintage luxury. The plush reds, blues and oranges in addition to psychedelic detailing add extra electricity to this warm mountain escape.

Sky High

Whether one needs to cool down after a summer day of biking the trails or warm up for après-ski cocktails, the place to see and be seen is the WET® Deck, Aspen’s only year-round, all-weather, public rooftop. With jaw-dropping, panoramic mountain views, a heated pool, hot tub, fire pits, cabanas, full bar, dance floor and DJ booth, the WET Deck is poised to redefine Aspen’s social scene. Guests can enjoy signature beverages from the center bar, which features a ceiling of abstract crystal sculptures that mimic upside-down mountain peaks.

39 Degrees, a legendary après ski bar in the former Sky Hotel, returns as an underground ultra-lounge cocktail bar and grotto inspired by the famed Red-Light District of Aspen. Outfitted with platform and pit seating, crushed velvet touches, cheeky Gonzo-style posters and pillows and a W-commissioned, Gabriel Alcala mural that portrays an Aspen landscape through the lens of ‘excess,’ this hidden spot will keep the energy going late into the night. The menu is a canvas, painting each taste bud with the flavors of sweet, sour, bitter and salt. Highlights include sweet bites like Crab Dip with duck sauce, sour bites such as Grilled Yuzu and Mirin Tiger Prawns, and salt and vinegar dusted Chicken Wings with jalapeno are all designed to play perfectly with 39 Degrees libations. Cocktails include timeless favorites like a W Sazerac or Sherry Cobbler as well as new/next drinks like a Spiked Cucumber Splash with grapefruit and rose vodka or a shareable cocktail like the Hidden Treasure, made with Montanva Oro, Aperol, mango, orange, and pineapple.

From November through April, W Aspen’s Strategy Rooms serve as the hotel’s Ski & Snowboard shop which will be operated by Four Mountain Sports. The shop will rent and sell the hotel’s first edition series of snowboards, which were designed in partnership with Aspen’s own High Society Freeride and created by Denver-based Never Summer. Inspired by the historical, cultural and social aspects of the town, only 40 boards were made – 20 for women and 20 for men – and are available exclusively at the hotel. From May through October, each 350 square feet Strategy Room sets the stage for the hotel’s art, fashion and music programming as well as private events and intimate, mountainside weddings.

“The buzz and excitement for the debut of W Aspen has been building for some time and we could not be readier to bring the infectious energy, spirit and programming of W to this iconic American town,” says Greg Durrer, General Manager, W Aspen. “We know that W Aspen will not only serve as a year-round destination for travelers but that it will bring a bold new point of view to the local social scene and become the latest player in the legacy of this incredible cultural mecca.”

The Sky Residences Living

The Sky Residences at W Aspen offer an exclusive shared ownership opportunity with 11 W-branded Residences located slope-side on Aspen Mountain. With a limited collection of only six three-bedroom and five two-bedroom Residences, owners have access to a private, owners-only roof deck with a spa, lounge seating, BBQ grills, outdoor kitchen and fire pit. In addition, owners can enjoy all of the Escape’s amenities and services at W Aspen, including Welcome Ambassadors and round the clock security; in-residence dining and STYLE housekeeping services; WHEELS valet service; FIT® state-of-art fitness facilities; two WET® Deck pools; and W’s signature Whatever/Whenever® service promise, providing residents and hotel guests alike with whatever they want, whenever they want it! The Sky Residences at W Aspen are currently offered for sale by Forte Aspen. “The Sky Residences at W Aspen feature compelling statements of space and design that defy expectations,” said R.J. Gallagher, Jr. of Forte Aspen. “It’s where an owner can get away from it all, while having it all. Effortless ownership, where quality time with family and friends is the only order of the day. And night.”

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Aloft Hotels Makes a Splash in Bali with the Opening of Aloft Bali Seminyak

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Aloft Hotels, Marriott International’s hotel brand for music enthusiasts and tech-savvy travelers, announces the opening of Aloft Bali Seminyak. Located in the heart of vibrant Seminyak, the brand-new, urban-inspired hotel features interactive social spaces and modern style, along with a fresh new social scene to Bali as the first Aloft hotel to open on the island.

“We are excited to be unveiling the Aloft Hotels brand in Bali,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia-Pacific, Marriott International. “The new Aloft Bali Seminyak is set to own the stage as the hottest gathering hub for travelers visiting the well-known social scene of Seminyak. From its bold design to its live music programming, locals and guests alike can experience the next generation of hotels that will enhance their stay while vacationing on island paradise.”

Aloft Bali Seminyak embodies the brand’s new tech-forward, future-proofed design philosophy with a lively, industrial-inspired aesthetic intermixed with distinct local touches that complement the free-flowing open spaces. The hotel is home to 80 modern and stylish guest rooms designed with the brand’s signature artful and innovative loft layout in mind, featuring airy nine-foot-ceilings, Aloft’s ultra-comfortable beds and contemporary décor with Balinese accents. In addition, the hotel features eight guest rooms with direct access to a lap pool, complete with stunning views of a tropical hanging garden. Each guest room is completed with fast and free Wi-Fi, 55-inch smart TV, Bluetooth speakers, and a refreshment station, while the modern bathrooms come with a walk-in rainfall shower.

The hotel features a variety of dining and social spaces including its main attraction: The Kahuna rooftop restaurant, which serves up a fusion of eclectic fare with a playful twist on international and local cuisine complemented by mesmerizing sea views as a backdrop. Re:fuel by AloftSM offers the brand’s signature 24/7 grab-and-go options ranging from light meals, snacks, healthy bites, beverages, and more.

The open and expressive lobby is adjacent to Re:mixSM lounge that provides locals and travellers a space to mix and mingle. The brand’s signature W XYZ® bar offers signature cocktails and light bites for guests to enjoy over live music as part of the brand’s iconic Live At Aloft Hotels music series which offers emerging local artists a platform to showcase their musical talent.

For guests looking to stay fit while travelling, the hotel has a 24/7 Re:chargeSM fitness centre with state-of-the-art equipment. Guests can also take in views of the sea from the hotel’s rooftop infinity pool, Splash, that features live music and DJ’s spinning until late.

Business travellers can make use of the two multi-functional, tech-forward meeting spaces equipped with fast and free Wi-Fi, which can also be transformed into an intimate event venue accommodating up to 66 people.

“We are thrilled to open the first Aloft hotel in Bali and to welcome the next generation of travellers to Indonesia’s most famous island destination,” said Kristanti Tannady, General Manager, Aloft Bali Seminyak. “Aloft Bali Seminyak offers a fresh hospitality experience, which brings a contrast between contemporary and traditional designs as well as a blend of both lively and serene lifestyles for guests.

Conveniently located within walking distance to the beach, Aloft Bali Seminyak is nestled in the middle of Bali’s prominent neighborhoods: Seminyak, Petitenget, and Canggu. This provides guests with quick and easy access to a variety of popular attractions, activities, and endless entertainment and dining options – from the surfers’ paradise Echo Beach to stretches of shopping boutiques and trendy hang out spots including Potato Head Club, Finns Beach Club, Tropical Beach Club, La Fa Vela, Motel Mexicola, and much more.

Aloft currently operates 176 lifestyle hotels globally. There are 132 Aloft hotels in the signed pipeline expected to open in North America, Caribbean & Latin America, Europe, Middle East & Africa, and Asia Pacific.

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Westin Hotels & Resorts Debuts In Monterrey, Mexico

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Westin Hotels & Resorts is continuing its commitment of bringing unmatched wellness offerings to Mexico with the opening of The Westin Monterrey Valle, the brand’s first hotel in Monterrey, and its 8th property in Mexico. Acquired by Fibra Inn and operated by Grupo Hotelero Prisma, the new Westin Monterrey Valle is located in the heart of the city´s famous San Pedro Garza Garcia neighborhood – one of the most prestigious areas in Monterrey.

Embracing the brand’s core pillars of Eat Well, Sleep Well and Move Well, the new Westin Monterrey Valle offers business and leisure travelers’ unmatched, signature wellness experiences that incorporate local influences across the culinary, spa, and design elements.

“The Westin Monterrey Valle will set a new standard of hospitality in Monterrey by transforming the way travelers experience wellbeing in one of Mexico’s most important cities”, said Beat Meier, General Manager of The Westin Monterrey Valle. “We are extremely excited to offer our signature wellness programs that will help our guests eat, sleep, move, feel, work and play well while they stay at our wonderful hotel”.

The new Monterrey hotel features 174 beautifully designed rooms and suites, all equipped with Westin’s world-renowned Heavenly® Bed, which is uniquely designed to revitalize the body and mind for a night of restorative sleep.

Guests looking to stay fit while traveling can make use of the 24- hour Westin WORKOUT® fitness center that is complete with state-of-the-art fitness equipment including TRX and BOSU functional training equipment. The hotel also features a semi-Olympic outdoor swimming pool on its rooftop, offering the perfect complement to any workout. The hotel offers its signature Gear Lending program, providing New Balance® shoes and athletic wear for guests who like to pack light.

Guests looking to relax and recharge can visit the hotel’s Heavenly Spa by WestinTM and choose from the latest in beauty treatments. The tranquil spa facility offers holistic massages, sage rollers, body wraps, and signature exfoliating treatments, plus an infinity pool and steam room.

The Westin Monterrey Valle offers guests opportunities to indulge in the brand’s Eat Well offerings – as seen at both signature restaurants. Boasting American bistro food and distinct European influences, The Brooklyn, New York Brasserie presents a healthy, balanced menu and an unmatched dining experience with fantastic views of San Pedro Garza García. In keeping with Westin’s local-sourcing promise, the hotel’s second restaurant, the Deck11 Rooftop, offers refined regional flavors, trendy mixology, and traditional Mexican street food.

With more than 4,300 square feet of event space, guests and visitors will be able to host weddings, social events, conferences or corporate meetings in any of the hotel’s modern venues and meeting areas. With wellness in mind, these spaces are fully equipped and designed to enhance productivity offering natural light and spectacular mountain views.

Located in Punto Valle, a residential and commercial haven in the heart of Monterrey’s most prestigious neighborhood, San Pedro Garza García, The Westin Monterrey Valle will allow guests to refresh and unwind amid unforgettable views of the city. With its central location, the property allows ideal proximity to popular cultural attractions, such as Macroplaza, Museum of Contemporary Art, Fundidora Park, Pabellon M, Arena Monterrey, Cintermex, Showcenter and the Santa Lucia Riverwalk, García Caves and Cola de Caballo Waterfall.

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Hyatt Expands Presence in Turkey with Plans for Hyatt Regency Izmir Istinye Park

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Hyatt Hotels Corporation announced today that a Hyatt affiliate has entered into a franchise agreement with Orjin Konaklama Yönetim Hizmetleri A.Ş. for the first Hyatt branded hotel in Izmir, Turkey. Expected to open in 2021, the 161-room hotel marks the seventh Hyatt branded property in Turkey and the brand’s entry into Izmir, the country’s third largest and one of the oldest cities in the Mediterranean.

Hyatt Regency Izmir Istinye Park will be part of a new major development, Istinye Park Izmir, slated to become a local landmark comprising of a high-end shopping mall and an impressive 860,000 square foot (80,000 square meter) park. Located 12 miles (20 kilometers) from the airport, the hotel will be in close proximity to the metro, tram and bus stations, providing direct access to downtown Izmir.

“Turkey continues to be one of the most popular tourist destinations in Europe, and we have long sought to expand our brand footprint outside of Istanbul,” said Takuya Aoyama, vice president development, Hyatt. “We are very pleased to be working with Orjin Group who has an excellent track record of developing and operating premium real estate in the country.”

The property, which will overlook the Gulf of Izmir, will be designed with business and leisure travelers in mind, offering seamless and personalized experiences for any occasion. Hyatt Regency Izmir Istinye Park will feature a restaurant and bar, as well as a spa and a fitness center. Additionally, with more than 21,500 square feet (2,000 square meter) of flexible event space, the hotel will also offer a premium venue for corporate meetings and social gatherings alike.

“We are thrilled to be working alongside Hyatt as it expands its brand presence in Turkey,” said Zafer Kursun, chairman of Orjin Group. “Hyatt Regency is a globally recognized brand and our extensive knowledge of the Turkish market and the city of Izmir will allow us to develop a premium property.”

Hyatt Regency Izmir Istinye Park will be joining Hyatt’s growing portfolio across Turkey, alongside Park Hyatt Istanbul – Macka Palas, Hyatt Regency Istanbul Atakoy, Grand Hyatt Istanbul, Nish Palas Istanbul, Hyatt Centric Levent Istanbul and Hyatt House Gebze.

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