Connect with us

Tech News

Technology brings positive change, but ‘collateral damage’ must be minimized

Published

on

Digital technology has the potential to bring about a sustainable future, but the “collateral damage” of this transition must be mitigated, says the head of the UN’s technology strategy team, Salem Avan.

Speaking to UN News, Mr. Avan stressed the importance of acknowledging the negative aspects of new technology – which could include job losses and a drastic shift away from traditional ways of working – and finding ways to achieve a successful transition to the so-called ‘Fourth Industrial Revolution’, which involves the mass adoption of artificial intelligence, robotics, ‘big data’ processing, the Internet of Things, autonomous vehicles and blockchain technologies.

Mr. Avan, the Director of the Strategy, Policy & Governance Division of the UN’s Office of Information and Communication Technology (OICT), took part in a discussion on the impact of emerging technologies and innovation on society, held on Tuesday during the 2019 UN Civil Society Conference, taking place in Salt Lake City, USA, between 26 -28 August.

The UN, he says, has a strong focus on so-called “smart cities”, which make full use of inter-connected technology to empower disadvantaged residents and tackle challenges in housing, transport, employment and education in urban areas. 

At UN Technology Innovation Lab (UNTIL), a newly-established initiative in Malaysia, researchers and scientists are looking into ways of understanding and expanding the benefits of smart cities, promoting sustainable living, and helping to make inclusive growth possible in the country and region. Mr. Avan noted that, in many parts of the world, positive change is already taking place: “technologies are being implemented to improve the overall communal and individual lives of residents”.

Farming with no pesticides, and no soil

For example, a Malaysia-based company, Vfarm, is pioneering a technology which has the potential to have a transformative effect on the citizens of Kuala Lumpur: vertical farms. 

According to Rahman Roslan, the brand director of Vfarm, it is far easier and cheaper to buy a bag of candy in Kuala Lumpur than fresh fruit or vegetables. Vertical farms could change this harmful situation, and make nutritious food available to all city dwellers.

The company’s vertical farms in Kuala Lumpur look like laboratories, in which plants are grown in environments where heat and light are precisely controlled to ensure optimal growing conditions, and all without the use of herbicides and pesticides.

Even soil is unnecessary, and a tiny amount of water is used, compared to that needed in traditional agriculture. These factors, says Mr. Roslan, coupled with the fact that transport costs are drastically reduced, mean that the crops produced in vertical farms are healthier and have a far smaller carbon footprint.

Speaking to UN News during the Conference, Mr. Roslan explained that, whilst his company’s vertical farms are currently only producing around one per cent of Kuala Lumpur’s food, he can foresee a future in which the majority of crops in cities around the world are grown in a similar way.

Bridging the digital divide

All elements of society must, said Salem Avan, actively assist lesser-developed cities to integrate advanced technologies, and reduce the stark disparity in the digital divide that exists between richer and poorer parts of the world, as well as within cities:

“While it is inarguable that technology is beneficial to improving the daily lives of many, it also runs the risk of excluding certain urban inhabitants who either lack the resources or the capabilities to adapt to the rapid changes that digitization entails”.

One of the solutions he proposes, is to build partnerships across different sectors, including local and national authorities, civil society and others, to ensure that sustainability, and making sure that no one is left behind, are key goals when new technology is introduced.

Continue Reading
Comments

Tech News

Top 3 Effective Strategies for Using Push Notifications

Published

on

A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.

1. A/B Testing

Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:

  • Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
  • Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
  • Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.

A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!

2. Personalize Your Messages

To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.

3. Avoid Complex Wording: Write Clearer

Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.

A push notification can be considered successful if it:

  • Is written in a laconic form;
  • Conveys something interesting and intriguing to the user;
  • Justifies the user’s choice to perform a target action.

Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.

Continue Reading

Tech News

The Effectiveness of Ultraviolet Sterilization

Published

on

Among the various purification methods, the use of ultraviolet cabinet sterilizer offers a lot of prospects for personal, industrial, and medical uses. It deactivates pathogenic microorganisms with ease. In this comprehensive article, you will understand what it is, how it works, and where to use it.

What is Ultraviolet Sterilization?

Ultraviolet (UV) Sterilization refers to a specific spectrum of light beyond the human eye’s visibility. It lies between visible lightwaves and X-rays. These UV rays come from the sun. However, some gadgets can produce light in this range. Thanks to increasing research, you can use UV light anywhere you choose. For instance, it kills viruses, bacteria, protozoa, and other classes of pathogens. It is especially effective against Giardia and Cryptosporidium.

How does Ultraviolet Cabinet Sterilizer work?

An ultraviolet cabinet sterilizer alters the genetic composition of microbes. As a result, it inhibits reproduction and growth. The intensity of the sterilizing gadget and exposure time affects the purification process. When the intensity falls below the germicidal level, it can prove ineffective against germs. Most lamp sterilizers fall between the 30,000 and 50,000 microwatt-seconds per square centimeter rating. Moreover, the brightness decreases with time. Besides, it does not affect the properties of water. The taste, color, turbidity, and odor of water remains the same. You also need to consider the quality and source of water.

Functions of an Ultraviolet Cabinet Sterilizer

There are various uses for UV sterilizers across multiple industries.

  •  Food and Beverage Industry: This industry ranks high in demand for quality water. Since human beings ingest their products, they have zero tolerance for microbes.
  •  Pharmacy and Medicine: As caregivers, pharmaceutical companies, and medical institutions utilize pollutant-free water. This is vital since some patients might be allergic to chlorine and ozone.
  •  Face Beautification and Cosmetic Industry: There is an increasing demand for body care products with longer shelf lives. As such, they rely on UV-sterilized water for homogeneity and consistency.
  •  Water-Recycling Companies: Several countries are looking for sophisticated means of recycling used water. Ultraviolet sterilization will deactivate waterborne germs.
  •  Mining and Marine Water Purification: UV sterilization will assist miners and Marine companies to desalinate water without any hassle.

Maintenance of an Ultraviolet Cabinet Sterilizer

The surface of the sterilizer must be clean at all times. To be effective, you must remove every film and dirt before and after every use. Besides, you can buy a wiper to simplify this process. Chemicals like sodium hydrosulfite can be useful, too. Also, you need to ensure the plumbing system stays in the best condition.

Pros

  •  It requires no chemical purchase.
  •  The working mechanism is simple and hassle-free.
  •  It does not leave any chemical remainder inside the purification unit.
  •  It works effectively against all germs and classes of microbes.

Cons

  •  Direct exposure to UV rays can be extremely dangerous to humans.
  •  It is susceptible to obstructions and light blockades.

Conclusion

As useful as ultraviolet sterilization is, it can pose serious health hazards when used incorrectly. Remember to follow the instructions properly.

Continue Reading

Tech News

The drive towards Industry 4.0 in Thailand

Published

on

The United Nations Industrial Development Organization (UNIDO) presented its Industrial Development Report (IDR) 2020: Industrializing in the digital age at the event “Thailand: Driving towards Industry 4.0”, organized in cooperation with the Digital Economy Promotion Agency (DEPA). During the event DEPA released the results of a new survey on the adoption and diffusion of Industry 4.0 among manufacturing firms in Thailand. This survey is a follow-up to the survey implemented in collaboration with UNIDO in 2019 for use in the IDR 2020. Almost 100 participants joined the event, both in person and online.

Opening the event, Stein Hansen, UNIDO Regional Director and Representative of UNIDO Regional Office Hub in Thailand, highlighted how the IDR 2020 is contributing to the debate on the emergence and diffusion of new digital technologies clustered around the fourth industrial revolution (4IR).

“We are living in an era of major technological changes, in which the blurring of the boundaries between physical and digital worlds discloses new opportunities to develop modern manufacturing industries,” he said, emphasizing how new digital production technologies can generate opportunities but also pose new challenges to developing and emerging economies.

Nuttapon Nimmanphatcharin, CEO and President of DEPA, said that Thailand needs to focus on Industry 4.0 and future industries such as clean and renewable energy, robotics and smart devices. He stressed that DEPA has been actively supporting the creation of a digital ecosystem, as shown by the promotion of the Thailand Digital Valley Landscape.

Presenting IDR 2020, Alejandro Lavopa, UNIDO Research Officer, drew attention to the potential of digital technologies to become a key driver of inclusive and sustainable industrial development. However, the diffusion of these technologies is limited and highly concentrated in few countries and firms, as shown by the data collected in Thailand in 2019.  

Lavopa stressed that strengthening industrial capabilities remains a major avenue to engage with new technologies. “Thailand is well positioned to exploit the opportunities opened by these technologies, but the challenge is fostering the indigenous production of digital technologies and their local adoption,” he concluded.

This view was also shared by Kasititorn Pooparadai, Senior Executive and Vice President of DEPA. When presenting the results of the follow-up survey on Industry 4.0 conducted this year, she pointed out that the majority of firms are still employing outdated production technologies.

“Less than 1% of surveyed firms use the latest generation of digital technologies”, she said, “but many expect to engage with these technologies in the next five to 10 years.” A key challenge ahead is to find ways to support them embracing the 4IR, she concluded.

The event continued the discussion of how Thailand can move towards Industry 4.0, with a panel of experts including Keun Lee, Professor at Seoul National University; Kasititorn Pooparadai from DEPA; Ubonwam Lordngeon, Senior Planning and Policy Analyst at the Office of Industrial Economics, Ministry of Industry; Niti Mekmok, President of Thai IoT Association; and Nobuya Haraguchi, Chief of the UNIDO Research and Industrial Policy Advice Division.

Moving towards the 4IR is a long-term project and the COVID-19 crisis is not going to be a long-term constraint for Thailand, where the impact of the pandemic seems to have been milder. “Forty-three per cent of firms reported a drop in sales and only 8% will consider cutting up to 25% of employees, which are both lower than the averages for Asia,” said Haraguchi, quoting a UNIDO survey on the impact of COVID-19. Professor Lee also emphasized that, even if risky, Thailand could escape the middle-income trap and accelerate the catching-up process by leapfrogging to Industry 4.0.

All panellists agreed on the importance of raising awareness about the potential of these technologies, and that an effective collaboration across stakeholders is the way forward to overcome barriers to adopt Industry 4.0 technologies. DEPA’s Pooparadai concluded that this event paved the way for further collaboration between UNIDO and DEPA to drive Thailand into the 4IR.

Continue Reading

Publications

Latest

Environment2 hours ago

EU greenhouse gas emissions fell in 2019 to the lowest level in three decades

The Commission today adopted its annual EU Climate Action Progress Report, covering the EU’s progress in cutting greenhouse gas emissions...

Human Rights4 hours ago

Global Experts To Convene Online To Discuss Values In A Post-Covid World

Leading Islamic scholars and experts from around the world, representing government and civil society will convene online to attend the...

EU Politics6 hours ago

Towards a stronger and more resilient Schengen area

The first ever Schengen Forum, convened today by the Commission, allowed for constructive exchanges towards building a stronger and more...

Energy News8 hours ago

Urgent Action Needed for the Energy Transition in Heating and Cooling

The transition to cleaner, more sustainable heating and cooling solutions can attract investment, create millions of new jobs and help...

Economy10 hours ago

Portugal’s crisis management: “Economic patriotism” should not be tied to ideological beliefs

The economic policy of the Hungarian government has provoked fierce criticism in the last decade, as it deviated from the...

Human Rights12 hours ago

The pandemic is fuelling slavery and sexual exploitation, UN experts warn

The COVID-19 pandemic has played into the hands of slavers and traffickers and requires stronger government measures to prevent exploitation...

Middle East14 hours ago

The Muslim world’s changing dynamics: Pakistan struggles to retain its footing

Increasing strains between Pakistan and its traditional Arab allies, Saudi Arabia, and the United Arab Emirates, is about more than...

Trending