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Breitling To Partner With Ironman On New Luxury Timepiece

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It was announced today that Breitling has partnered with IRONMAN, a Wanda Sports Group company, in launching the Breitling Superocean IRONMAN® Limited Edition timepiece. As part of the partnership, Breitling becomes the Official Luxury Watch of IRONMAN® and will also be present at several events, including the IRONMAN® 70.3® World Championship in Nice, France, and the 2019 Vega® IRONMAN® World Championship in Kailua-Kona, Hawai’i.

To celebrate the partnership and offer a first look at the watch, a special event was held at the Breitling boutique in New York City last night, cohosted by Breitling USA President Thierry Prissert and Andrew Messick, President and CEO of The IRONMAN Group. Over 150 guests attended the event, among them Paula Newby-Fraser – known as the Queen of Kona, who earned the title after winning the IRONMAN® World Championship eight times – and Mike Reilly, the Voice of IRONMAN®. Also at the event were some of the elite athletes who will be participating in the ViewSPORT® IRONMAN® Lake Placid triathlon, set to take place in Lake Placid, NY, on July 28, 2019.

The partnership with IRONMAN® is ideal for Breitling, bringing two premium brands together for the first time. Georges Kern, CEO of Breitling, said, “We’re particularly excited to be working with IRONMAN®. The three members of our Triathlon Squad have all distinguished themselves in IRONMAN® events. Jan Frodeno won back-to-back IRONMAN® World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning IRONMAN® World Champion, having won four straight titles along with her four IRONMAN® 70.3® World Championships in the last five years. The sport has enjoyed enormous popularity and the performance and endurance of its great competitors reflect Breitling’s values perfectly.”

Daniela Ryf has continued her impressive form and recently won IRONMAN® Austria in Klagenfurt, finishing more than 26 minutes ahead of her nearest challenger. Jan Frodeno showcased his talents once more as he defied scorching temperatures and overcame a talented field to win the IRONMAN® European Championships in late June. Speaking about the partnership, Jan said:  “I am very excited to be a part of this partnership between IRONMAN® and Breitling, two iconic brands that are bringing together a sporting elegance that is second to none.”

Andrew Messick is excited about the new partnership: “Breitling has already demonstrated its appreciation for triathlon with its impressive squad of triathletes, all of whom have had great success in our most prestigious events. We are delighted to collaborate with Breitling in the creation of a great new watch that celebrates the passion, commitment, and incredible achievements of our athletes.”

The IRONMAN® Triathlon Series offers athletes the opportunity to push themselves further than they ever thought possible by swimming 2.4 miles (3.8 kilometers), cycling 112 miles (180 kilometers), and running 26.2 miles (42.2 kilometers) en route to completing one of the world’s most challenging single-day endurance races and earning the coveted title of IRONMAN. Since its inception in 1978, the IRONMAN® triathlon has come to represent the ultimate test of body, mind, and spirit for both professional and amateur athletes. The competition stages – swimming, cycling, and running – are activities that feature prominently in the lifestyles of Breitling’s core customer base: men and women of action, purpose, and style.

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition, which celebrates the partnership with IRONMAN and its events, is a member of Breitling’s popular family of Superocean divers’ watches. It has a 44-millimeter stainless-steel case and a black dial featuring the unmistakable IRONMAN® logo. It is presented on a red Diver Pro III rubber strap with a pin buckle. Its ratcheted unidirectional rotating bezel is an essential feature for divers as it can be used to track the elapsed time underwater.

The numerals, indexes, and hands are coated with Super-LumiNova®, a luminescent material that allows optimal readability in any lighting conditions. The COSC-certified chronometer has central hour, minute, and second hands.

This self-winding watch is powered by a Breitling Caliber 17, an automatic mechanical movement that offers a power reserve of 38 hours. It is water-resistant to an incredible 100 bar (1000 meters).

The Superocean Automatic 44 IRONMAN® Limited Edition has a caseback engraved with the IRONMAN® logo and the legend “ONE OF 300”, reflecting its coveted limited-edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the IRONMAN® 70.3® World Championship in Nice and IRONMAN® World Championship in Kailua-Kona.

An Incredible Legacy: The Breitling Superocean

When the first Breitling Superocean models were launched in 1957, they made it clear that there was a major new player in the divers’ watch market. These timepieces were distinguished by their exceptional performance, their quality, and their pure Breitling style. In the more than 60 years since, the family has remained a favorite, and each watch in the collection has been created to stand up to the rigors of the most challenging water sports.

While the members of the collection reflect the brand’s deep-water DNA, they are certain to appeal to all men and women with active lifestyles. With their clean, sporty design and impeccable performance, the watches in the Superocean collection – available in a wide range of case sizes – will look at home on any wrist and in any environment.

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A New Tribe Lands As An Icon Ascends

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Roger Dubuis has consistently demonstrated a penchant for impertinence and extravagance. Sustained by an integrated manufacture, a flagrant disregard for convention is the backbone of its bold attitude. A true innovator, the luxury watchmaker is driven by an irrepressible willingness to come up with high-impact ideas, boundary-pushing technologies and unmistakable out-of-the-box designs. Living by the motto NO RULES, OUR GAME, the Maison proves once again it is the most exciting way to experience Hyper Horology with the launch of the new Excalibur Single Flying Tourbillon.

THE FUTURE OF HYPER HOROLOGY IS HERE

Extravagant, determined and disruptive, the bold and bright are the ones that stand out. Just like any star should. But a star doesn’t just appear. It takes dedication. Innovation. Craftsmanship. Only then can an icon ascend…Introducing the Excalibur Single Flying Tourbillon: a star restyled for the new world. To mark the launch of the inimitable skeleton design reinterpreted with a contemporary touch, Roger Dubuis is set to celebrate modern art in all its shapes. Taking form in Hyper Horology with the Maison’s most recent interpretation of the Excalibur Single Flying Tourbillon, this icon of watchmaking is brought to a whole new level; a masterpiece that cannot be ignored, just like its wearer.

Finding kinship with those disruptive souls who dare to make a difference, the Maison partners with the URBAN ART TRIBE, world-famous urban culture artists that reflect Roger Dubuis’ values: break the rules, showcase radical expertise and obsess daily over the design of the future.

THE EXCALIBUR SINGLE FLYING TOURBILLON: FROM A TIMEPIECE TO A MASTERPIECE

Roger Dubuis continues shaking up the world of haute horlogerie with the launch of the new Excalibur Single Flying Tourbillon. Enhanced with meticulous care, the timepiece is reinterpreted with sophistication and flair using modern and technical materials.

A contemporary masterpiece for the wrist, the new design showcases clean cut lines on both case and movement. Creating the impression of a thinner look and feel, while heightening the sense of transparency and depth, the calibre is rebuilt from bottom to top in an architectural feat that sees the Roger Dubuis star now levitate freely above the barrel. A strong visual identity is created with a signature two-line pattern – seen between the notch on the crown and bezel, the star’s arms, the tourbillon’s cage, the hour’s marking on the flange, the hands – all of which cleverly appear as though they will meet but never do. This dynamic aesthetic is amplified by the Poinçon de Genève, the most demanding signature in fine watchmaking and one that requires the manual decoration of each and every component of the watch, as well as unexpected and antinomic decorations in modern haute horlogerie, such as circular-brushed top surfaces and polished angles that demonstrate Roger Dubuis’ visionary approach.

Always keeping the wearer in mind, the new RD512SQ calibre is stunning in its technical prowess. Now with a titanium lower tourbillon cage – twice lighter than stainless steel – and a mirror-polished Cobalt Chrome upper tourbillon cage, the weight of the piece is reduced to optimum effect. All of which allows the power reserve to be radically optimised to 72 hours, providing the option of leaving the watch unworn over weekends without the worry of resetting come Monday. Proving no detail goes unconsidered, non-magnetic material is used inside the tourbillon to better serve the wearers and improve their experience.

Comfort is key, which is why a range of entirely new strap sizes have become available. With 5 sizes from 0 to 4, finding the perfect strap ensures the buckle is always centred on the wrist, as a Quick Release System offers ultimate flexibility. Underscored by rarity, the 42mm case is only available in eighty-eight pieces per colourway: Dark Grey DLC Titanium, Cobalt Chrome CarTech Micro-Melt BioDur CCMTM and the new EON GOLD, a pink gold shade that remains more stable thanks to non-tarnish technology. Reimagined for a contemporary era, an icon ascends in the shape of the Excalibur Single Flying Tourbillon.

THE ART OF GLOW

Showcasing the Maison’s obsession with art, light and luminescence, in addition to our icons comes the Excalibur Glow Me Up, a world-premiere for Roger Dubuis limited to just eight timepieces.

By day, the new Single Flying Tourbillon calibre is elegantly adorned with 60 baguette-cut diamonds on the bezel. By night, it’s a complete different version that comes to life through this vibrant timepiece with luminescent and dazzling diamonds, an achievement made possible thanks to an intricate two-part process. The first involves filling the grooves that hold the stones in place with Super-Luminova, a singular way to make the diamonds appear luminescent without altering them. Secondly, an additional patent enables Super-Luminova to be applied on the angles of the movement, as well as to the iconic star-shaped bridge. Because at Roger Dubuis less is never more.

ART IN THE MAKING

Roger Dubuis is a destination for the avant-garde. Committed to non-conformity, the Maison stands with those who choose to blaze their own trail. To show what happens when rules are rejected and creativity is unleashed, Roger Dubuis partners with the URBAN ART TRIBE, composed of two urban culture creatives – tattoo artist Dr. Woo and graffiti artist Gully. Rulebreakers in their own fields, they too shape the future by refusing to take ‘no’ for an answer. Brought together to unite a wider community of daring minds, Roger Dubuis and the URBAN ART TRIBE hope to encourage people to challenge the way things are, just as the Maison does when it comes to Hyper Horology, and Dr. Woo and Gully do in their industries.

A leading name among an influential elite who see tattoos, art and fashion as an indissociable whole, Dr. Woo’s singular approach to needle style has shifted the paradigm for tattoos, taking them from subculture to broad popular appeal. Of the partnership he says: “I’ve taken this path because I don’t know where it leads, and that is exactly why I’m here – to seek the unknown and go out of my comfort zone. Tattooing and watchmaking have that in common: the same attention to detail, a dot vs. a tiny component, assembled perfectly for you to see the bigger picture.”

Gully, a well-known graffiti artist, chooses to work exclusively in his own atelier to maintain his anonymity. He uses a wide variety of mixed techniques and materials and explains his artistic concept as one based on conscious appropriation. Telling visual stories of children appearing in splendid settings, he reveals their enchantment with art and particularly with the paintings of the great masters. Speaking to the concept of the tribe, he comments: “Two worlds, a crossing path. I feel driven by the same energy and insatiable envy to come up with something we have never seen before. It comes as a bombshell, provokes surprise, and arouses interest. Bringing different worlds together is my trademark, so I can’t wait to show you the Gully x Roger Dubuis mixture.”

Generously opening the doors to their respective workshops, Dr. Woo and Gully will begin their long-term partnerships with Roger Dubuis by first sharing their creative processes at work. Initially set to reinterpret the brand’s iconic astral signature, they will continue to co-create the future of Hyper Horology alongside the Maison.

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Breitling’s Heritage, Revived

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Inspired by the inventive spirit of Breitling’s founders, the new Premier Heritage Collection is for the modern and discerning man of impeccable taste. These exquisite timepieces are the brand’s most elegant and refined.

“This heritage-inspired design with a stylish modern twist embodies some of Breitling’s most famous innovations, and revives Breitling’s legacy of inventing the modern chronograph. This truly is our heritage revived,” says Georges Kern of Breitling’s timelessly elegant new collection.

The Premier Heritage Collection pays homage to Breitling’s very own Founders Squad: three generations of men who changed the history of timekeeping and made Breitling what it is today. Léon Breitling founded the company in 1884; later, he patented a simple timer/tachymeter that could measure any speed between 15 and 150 km/h, an invention featured in the 1906 Vitesse pocket watch.

In 1915, his son, Gaston, created one of the first wrist-worn chronographs with an independent pusher at 2 o’clock. This innovation separated the start, stop, and reset functions from the crown, making it infinitely more practical for timing sports.

In 1934, Léon’s grandson, Willy, patented the second independent chronograph pusher at 4 o’clock. Among Willy Breitling’s celebrated pioneering achievements was the establishment of the Huit Aviation Department in 1938.

Impeccable taste

Besides being bold and tech savvy, Willy Breitling understood people’s desire for a touch of elegance and glamour. This inspired him to design the original Premier wristwatches in the 1940s, Breitling’s first step in linking purpose with style. As Willy saw it, “When a man puts on his watch, it is the unmistakable stamp of impeccable taste.”

The latest generation of Premiers – Breitling’s Premier Heritage Collection – brings this timeless elegance back to life. The collection includes six watches divided into three distinctive categories: The Chronograph, The Duograph, and The Datora.

All feature Arabic numerals, vintage-inspired hands and semi-shiny alligator straps with tone-on-tone stitching. Every watch is a COSC-certified chronometer and water-resistant up to 100 meters.

Groundbreaking functions

The 40 mm Premier Heritage Chronograph is manually wound, just like its 1940s predecessors. It is powered by the Breitling Manufacture Caliber B09, which is based on the Breitling Manufacture Caliber 01. It comes in two variations: with an eye-catching pistachio-green dial encased in stainless steel or a stately silver-colored dial encased in 18 k red gold.

With stainless-steel and 18 k red gold cases measuring 42 mm, the Premier Heritage Duograph comes with a blue or black dial, respectively. Its rattrapante function – one of the most elaborate in watchmaking – enables the wearer to measure two elapsed times simultaneously thanks to its two superimposed chronograph hands. This piece houses the mechanical hand-wound Breitling Manufacture Caliber B15, which is based on the Breitling Manufacture Caliber B03.

Like its 1940s predecessor, the 42 mm Premier Heritage Datora also stands out for its highly visible and complex functions, namely its day, date, and moon-phase displays. It is powered by the Manufacture Caliber B25. The Datora’s copper-colored face is framed by a stainless-steel case, while its silver-colored dial comes in an 18 k red gold one.

All three models of the Premier Heritage Collection highlight Breitling’s mastery of timekeeping as it has evolved over the generations.

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Rolex Oyster Perpetual Explorer

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Rolex is presenting its new-generation Oyster Perpetual Explorer. At 36 mm, it returns to the size of the original model launched in 1953 following the first ascent to the summit of Mount Everest by Sir Edmund Hillary and Tenzing Norgay on 29 May that year.

The new-generation Explorer is notably released in a yellow Rolesor version (combining Oystersteel and 18 ct yellow gold). The black dial, now lacquered, bears the index hour markers and emblematic 3, 6 and 9 numerals that are the cornerstones of the model’s personality, evoking the determination and spirit of adventure that give rise to great achievements.

The new-generation Explorer’s Chromalight display is particularly impressive. In dark conditions, the intensity of the blue glow emitted by the hour markers and hands now lasts longer thanks to the innovative and exclusive luminescent material with which they are filled or coated. In daylight, these display elements also have a brighter white hue.

The new-generation Explorer is equipped with calibre 3230, a movement at the forefront of watchmaking technology.

Like all Rolex watches, the Oyster Perpetual Explorer carries the Superlative Chronometer certification, which ensures excellent performance on the wrist.

AN EXPLORATION TOOL 

Presented in 1953, the Explorer is emblematic of the close ties between Rolex and exploration. In the 1930s, the brand began to equip numerous Himalayan expeditions with Oyster watches. Among these was the group that Sir Edmund Hillary and Tenzing Norgay were part of when they became the first to reach the summit of Mount Everest, at 8,848 metres (29,028 feet).

This pioneering move illustrated the company’s ambition to use the world as a laboratory, testing its watches in real conditions in order to continually improve them. The feedback that Rolex received from the members of these different expeditions therefore had a direct influence on the evolution of its watches, making them more precise and robust. 

ROLESOR, A MARRIAGE OF GOLD AND STEEL

Rolesor, the combination of 18 ct gold and Oystersteel on a Rolex watch, has been a signature feature of the brand since 1933, when the name was registered. It is a meeting of two metals: one, noble and precious, attractive for its lustre and stability; the other, highly resistant to corrosion, assuring strength and reliability. All of these qualities mirror the elegance and performance that come together in a Rolex watch.

On the yellow Rolesor version of the new-generation Explorer, the bezel, winding crown and centre links of the bracelet are in 18 ct yellow gold, while the case and outer links of the bracelet are in Oystersteel.

THE OYSTER CASE, SYMBOL OF WATERPROOFNESS

A paragon of robustness and reliability, the new-generation Explorer’s 36 mm Oyster case is guaranteed waterproof to a depth of 100 metres (330 feet). Its middle case is crafted from a solid block of Oystersteel, a particularly corrosion-resistant alloy. The case back, edged with fine fluting, is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the watch’s movement.


PERPETUAL CALIBRE 3230
The new-generation Explorer is equipped with calibre 3230, a movement entirely developed and manufactured by Rolex that was released in 2020. At the forefront of watchmaking technology, this self-winding mechanical movement led to the filing of several patents, and offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability.

Calibre 3230 incorporates the Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability. Made of nickel-phosphorus, it is also insensitive to magnetic fields. The movement is fitted with an optimized blue Parachrom hairspring, manufactured by Rolex in a paramagnetic alloy that makes it up to 10 times more precise than a traditional hairspring in case of shocks. The blue Parachrom hairspring is equipped with a Rolex overcoil, ensuring the calibre’s regularity in any position. The oscillator is fitted on the Rolex-designed and -patented high-performance Paraflex shock absorbers, increasing the movement’s shock resistance.

Calibre 3230 is equipped with a self-winding module via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of calibre 3230 extends to approximately 70 hours.

OYSTER BRACELET AND OYSTERLOCK SAFETY CLASP

The new-generation Explorer is fitted with an Oyster bracelet. Developed at the end of the 1930s, this three-piece link bracelet is known for its robustness.

The Oyster bracelet on this new watch features the Rolex-designed and -patented Oysterlock folding safety clasp, which prevents accidental opening. It is also equipped with the Easylink comfort extension link, developed by the brand, which allows the wearer to easily adjust the bracelet length by approximately 5 mm. In addition, a concealed attachment system ensures seamless visual continuity between the bracelet and case. 


SUPERLATIVE CHRONOMETER CERTIFICATION
Like all Rolex watches, the Oyster Perpetual Explorer is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria. These certification tests apply to the fully assembled watch, after casing the movement, guaranteeing superlative performance on the wrist in terms of precision, power reserve, waterproofness and self-winding. The precision of a Rolex Superlative Chronometer is of the order of −2 /+2 seconds per day – the rate deviation tolerated by the brand for a finished watch is significantly smaller than that accepted by the Swiss Official Chronometer Testing Institute (COSC) for official certification of the movement alone.

The Superlative Chronometer status is symbolized by the green seal that comes with every Rolex watch and is coupled with an international five-year guarantee.

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