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Breitling To Partner With Ironman On New Luxury Timepiece

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It was announced today that Breitling has partnered with IRONMAN, a Wanda Sports Group company, in launching the Breitling Superocean IRONMAN® Limited Edition timepiece. As part of the partnership, Breitling becomes the Official Luxury Watch of IRONMAN® and will also be present at several events, including the IRONMAN® 70.3® World Championship in Nice, France, and the 2019 Vega® IRONMAN® World Championship in Kailua-Kona, Hawai’i.

To celebrate the partnership and offer a first look at the watch, a special event was held at the Breitling boutique in New York City last night, cohosted by Breitling USA President Thierry Prissert and Andrew Messick, President and CEO of The IRONMAN Group. Over 150 guests attended the event, among them Paula Newby-Fraser – known as the Queen of Kona, who earned the title after winning the IRONMAN® World Championship eight times – and Mike Reilly, the Voice of IRONMAN®. Also at the event were some of the elite athletes who will be participating in the ViewSPORT® IRONMAN® Lake Placid triathlon, set to take place in Lake Placid, NY, on July 28, 2019.

The partnership with IRONMAN® is ideal for Breitling, bringing two premium brands together for the first time. Georges Kern, CEO of Breitling, said, “We’re particularly excited to be working with IRONMAN®. The three members of our Triathlon Squad have all distinguished themselves in IRONMAN® events. Jan Frodeno won back-to-back IRONMAN® World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning IRONMAN® World Champion, having won four straight titles along with her four IRONMAN® 70.3® World Championships in the last five years. The sport has enjoyed enormous popularity and the performance and endurance of its great competitors reflect Breitling’s values perfectly.”

Daniela Ryf has continued her impressive form and recently won IRONMAN® Austria in Klagenfurt, finishing more than 26 minutes ahead of her nearest challenger. Jan Frodeno showcased his talents once more as he defied scorching temperatures and overcame a talented field to win the IRONMAN® European Championships in late June. Speaking about the partnership, Jan said:  “I am very excited to be a part of this partnership between IRONMAN® and Breitling, two iconic brands that are bringing together a sporting elegance that is second to none.”

Andrew Messick is excited about the new partnership: “Breitling has already demonstrated its appreciation for triathlon with its impressive squad of triathletes, all of whom have had great success in our most prestigious events. We are delighted to collaborate with Breitling in the creation of a great new watch that celebrates the passion, commitment, and incredible achievements of our athletes.”

The IRONMAN® Triathlon Series offers athletes the opportunity to push themselves further than they ever thought possible by swimming 2.4 miles (3.8 kilometers), cycling 112 miles (180 kilometers), and running 26.2 miles (42.2 kilometers) en route to completing one of the world’s most challenging single-day endurance races and earning the coveted title of IRONMAN. Since its inception in 1978, the IRONMAN® triathlon has come to represent the ultimate test of body, mind, and spirit for both professional and amateur athletes. The competition stages – swimming, cycling, and running – are activities that feature prominently in the lifestyles of Breitling’s core customer base: men and women of action, purpose, and style.

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition

The Breitling Superocean Automatic 44 IRONMAN® Limited Edition, which celebrates the partnership with IRONMAN and its events, is a member of Breitling’s popular family of Superocean divers’ watches. It has a 44-millimeter stainless-steel case and a black dial featuring the unmistakable IRONMAN® logo. It is presented on a red Diver Pro III rubber strap with a pin buckle. Its ratcheted unidirectional rotating bezel is an essential feature for divers as it can be used to track the elapsed time underwater.

The numerals, indexes, and hands are coated with Super-LumiNova®, a luminescent material that allows optimal readability in any lighting conditions. The COSC-certified chronometer has central hour, minute, and second hands.

This self-winding watch is powered by a Breitling Caliber 17, an automatic mechanical movement that offers a power reserve of 38 hours. It is water-resistant to an incredible 100 bar (1000 meters).

The Superocean Automatic 44 IRONMAN® Limited Edition has a caseback engraved with the IRONMAN® logo and the legend “ONE OF 300”, reflecting its coveted limited-edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the IRONMAN® 70.3® World Championship in Nice and IRONMAN® World Championship in Kailua-Kona.

An Incredible Legacy: The Breitling Superocean

When the first Breitling Superocean models were launched in 1957, they made it clear that there was a major new player in the divers’ watch market. These timepieces were distinguished by their exceptional performance, their quality, and their pure Breitling style. In the more than 60 years since, the family has remained a favorite, and each watch in the collection has been created to stand up to the rigors of the most challenging water sports.

While the members of the collection reflect the brand’s deep-water DNA, they are certain to appeal to all men and women with active lifestyles. With their clean, sporty design and impeccable performance, the watches in the Superocean collection – available in a wide range of case sizes – will look at home on any wrist and in any environment.

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Hublot celebrates art for a night in Paris

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Yesterday in the heart of the Fondation Louis Vuitton, an emblematic site dedicated to art and culture, Ricardo Guadalupe, CEO of Hublot, and Vincent Roy, Brand Director of Hublot France, Belgium & Luxembourg, welcomed over 200 guests to celebrate art, a subject close to the heart of the Swiss watchmaking house, at the end of this year. Brand ambassadors, exceptional guests invited by Hublot for the occasion, including the artists Richard Orlinski and Marc Ferrero, were able to celebrate the “Hublot Loves Art” theme that the House embodies through its watchmaking creations, which combine technique and artistic aestheticism, in an electro-atmosphere orchestrated by Dixon, Pedro Winter and Jean Tonique. The guests were swept away by the choreographer Léo Walk and his company, La Marche Bleue, and the rhythm of their organic and poetic gestures. The football world champion and brand ambassador Kylian Mbappé surprised guests when he arrived on stage, much to their delight.
 

In the course of the exhibition devoted to Charlotte Perriand, 20th-centruy architect and visionary creator, guests had the chance of brushing shoulders with Booba, Presnel Kimpembe, Stephane Bianchi, head of LVMH watch division, Jean Roch and Anais Pedri, Carla Ginola, Habib Beye… who, at the end of the evening, could discover the work being painted live by Marc Ferrero.


In the name of Hublot, I wanted to thank the Fondation Louis Vuitton for welcoming us in this unique and incredible place. Art has always been at the heart of the brand, which wanted to spend an evening celebrating all the artists with which it has collaborated, some of whom honoured us with their presence last night.” -Ricardo Guadalupe, CEO Hublot

We were happy to be able to bring together clients and partners to celebrate the end of the year in a modern and uninhibited atmosphere, which, just like Hublot, combined different artistic disciplines such as music, dance and design.” -Vincent Roy, Brand Director Hublot France, Belgium & Luxembourg

This evening was also an opportunity to once again present Hublot watches with new features launched in 2019, such as the new Big Bang Sang Bleu, the Classic Fusion Ferrari GT, and the Classic Fusion Orlinski line.

Inaugurated in 2014, the Fondation Vuitton represents the fusion between the lightness of glass architecture and a story rooted in the French culture of the 19th century. As much as in the very design of the project as in the start of work, the Fondation project shook up the principles of architecture, like Hublot which is, par excellence, the watchmaking brand which shook up the deep-rooted traditions of Watchmaking by offering the first gold watch on a rubber strap, in other words a precious metal on a less noble material.

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Sang Bleu Steel Turquoise Special Edition

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Time for a limited edition specially designed for Russia – cutting-edge watchmaking meets the art of tattooing once again as Sang Bleu and Hublot join forces to create the Big Bang One Click Sang Bleu Steel Turquoise.

Ricardo Guadalupe, CEO of Hublot, and Maxime Plescia-Büchi, founder of Sang Bleu, held a sumptuous gala in Moscow to jointly unveil a special edition of the Hublot Big Bang Sang Bleu watch – this exclusive new ladies’ model will only be available in Russia, in a limited edition of 50 pieces.

In the same vein as all the earlier timepieces which were the fruit of the collaboration between Hublot and Sang Bleu, this model effortlessly displays the symbolism of Maxime Plescia-Büchi’s creations for Sang Bleu. This piece offers a reinterpretation of the ancestral art of tattooing, bringing it into an avant-garde culture. Its turquoise blue dial is framed with a hexagonal bezel set with 48 diamonds while the interwoven geometric shapes extend from the dial and along the 39 mm diameter steel case.
 
Its three hands make way for three openworked discs displaying the hours, minutes, and seconds, accented by a touch of Super-LumiNova®. These are powered by the HUB1710 self-winding manufacture movement beating at 28,800 vibrations per hour and offering a generous power reserve of 50 hours.  
 
The Big Bang One Click Sang Bleu Steel Turquoise is paired with a turquoise blue strap to match its dial, which also features lines traced by Maxime Plescia-Büchi. Cut from calfskin leather from the prestigious Italian leather experts, Schedoni, and rubber-lined for greater comfort on the wrist, the strap features the One Click system, a patented attachment system that makes it easy to make bold style statements by simplifying strap changes.

The 50 timepieces included in this limited edition are presented in an original gift box which features the geometric shapes characteristic of Sang Bleu and which is fully lined with leather.
 
Hublot is once again reaffirming its “Art of Fusion” by combining its perfect mastery of watchmaking and materials with the artistic modern culture of tattooing espoused by Sang Bleu!

Thanks to its colour and its brilliance, this feminine interpretation of the work of Maxime Plescia-Büchi for Hublot gives this special edition a touch of originality and uniqueness which make it a perfect match for the market for which it was designed… Russia.” -Ricardo Guadalupe, CEO Hublot

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Ms Dhoni New Panerai Brand Ambassador for India

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Panerai presents two new references as a tribute to the cricketing icon and Indian brand ambassador Mahendra Singh Dhoni. A celebration of a living legend.

 A remarkable athlete and a true gentleman both on and off the field. That is the essence of MS Dhoni. An authentic cricketing star who is recognised and acclaimed throughout the world, he captained the Indian national team for no fewer than ten years, leading it to great international success.

He has long been an admirer of Panerai and at the end of 2018 the champion became brand ambassador for India. The company is now celebrating this collaboration with the launch of two new models: the Luminor GMT – 44 mm (PAM01056) and the Luminor Chrono Flyback – 44 mm (PAM01057).

The two new Panerai watches faithfully express the dynamic dual personality of MS Dhoni: determined, dependable and confident in the field, he is eclectic, impeccable and sociable out of it.

These are fundamental characteristics of the Luminor GMT – 44 mm (PAM01056) which is tough and reliable with its case of solid AISI 316L stainless steel. The same is true of the Luminor Chrono Flyback – 44 mm (PAM01057), which is naturally more sophisticated but just as good-looking with its case made of GoldtechTM, a gold alloy developed by the Panerai Laboratorio di Idee.

A feature shared by both models is the green dial. This is a very relevant identifying characteristic, green being MS Dhoni’s favourite colour as well as one of the colours of the Indian flag.

Another personalized details is the case-back which is engraved with MS Dhoni’s signature, his cricketing image, the number183 that symbolizes his highest score in one-day international Cricket and an outline of the Indian sub-continent map.

The technical foundation of the new Luminor watches is a mechanical movement, which through two different functions expresses the technical expertise of the Panerai Manufacture in Neuchâtel.

The P.9010/GMT calibre fitted to the Luminor GMT – 44 mm (PAM01056) is an automatic mechanical movement with twin spring barrels providing a power reserve of three days, which displays a second time zone.

On the other hand, the P.9100 calibre used in the Luminor Chrono Flyback – 44 mm (PAM01057) also has twin spring barrels and a power reserve of three days, but its architecture is even more sophisticated in that it has a chronograph movement with a vertical clutch and a column wheel equipped with the flyback function.

Appearing in 2013, it was the first automatic chronograph to be entirely developed and produced by Panerai, and it was created with the potential to be used in all kinds of sport.

Water-resistant to 30 bar, a depth of about 300 metres, or 5 bar, a depth of about 50 metres, each of the new Luminor MS Dhoni watches has an alligator leather strap, semi-matt black with green stitching. An additional strap in military green rubber is also supplied, together with a special tool for changing it and a screwdriver to remove the pin buckle.

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