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GDPR shows results, but work needs to continue

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Just over one year after the entry into application of the General Data Protection Regulation, the European Commission has published today a report looking at the impact of the EU data protection rules, and how implementation can be improved further. The report concludes that most Member States have set up the necessary legal framework, and that the new system strengthening the enforcement of the data protection rules is falling into place. Businesses are developing a compliance culture, while citizens are becoming more aware of their rights. At the same time, convergence towards high data protection standards is progressing at international level.

Frans Timmermans, First Vice-President of the European Commission, said: “The European Union strives to stay at the forefront of the protection of personal rights in the digital transformation while seizing the many opportunities it offers for jobs and innovation. Data is becoming an invaluable element for a booming digital economy and is playing an increasingly vital role in developing innovative systems and machine learning. It is essential for us to shape the global field for the development of the technological revolution and for its proper use in full respect of individual rights.

Věra Jourová, Commissioner for Justice, Consumers and Gender Equality added: “The General Data Protection Regulation is bearing fruit. It equips Europeans with strong tools to address the challenges of digitalisation and puts them in control of their personal data. It gives businesses opportunities to make the most of the digital revolution, while ensuring people’s trust in it. Beyond Europe, it opens up possibilities for digital diplomacy to promote data flows based on high standards between countries that share EU values. But work needs to continue for the new data protection regime to become fully operational and effective.”

The GDPR has made EU citizens increasingly aware of data protection rules and of their rights, as indicated by a Eurobarometer survey published in May 2019. However, only 20% of Europeans know which public authority is responsible for protecting their data. This is why the European Commission has launched this summer a new campaign to encourage Europeans to read privacy statements and to optimise their privacy settings.

While the new data protection rules have achieved many of their objectives, the Commission’s communication also sets out concrete steps to further strengthen these rules and their application:

One continent, one law: Today, all but three Member States – Greece, Portugal and Slovenia – have updated their national data protection laws in line with EU rules. The Commission will continue to monitor Member State laws to ensure that when they specify the GDPR in national laws, it remains in line with the Regulation and that their national laws are not a gold-plating exercise. If needed, the Commission will not hesitate to use the tools at its disposal, including infringements, to make sure Member States correctly transpose and apply the rules.

Businesses are adapting their practices: Compliance with the Regulation has helped companies increase the security of their data and develop privacy as a competitive advantage. The Commission will support the GDPR toolbox for businesses to facilitate compliance, such as standard contractual clauses, codes of conduct and new certification mechanism. In addition, the Commission will continue supporting SMEs in applying the rules.

Stronger role of data protection authorities: The Regulation has given national data protection authorities more powers to enforce the rules. During the first year, national data protection authorities have made use of these new powers effectively when necessary. Data protection authorities are also cooperating more closely within the European Data Protection Board. By the end of June 2019, the cooperation mechanism had managed 516 cross-border cases. The Board should step up its leadership and continue building an EU-wide data protection culture. The Commission also encourages national data protection authorities to pool their efforts for instance by conducting joint investigations. The European Commission will continue to fund national data protection authorities in their efforts to reach out to stakeholders.

EU rules as reference for stronger data protection standards across the globe: As more and more countries across the world equip themselves with modern data protection rules, they use the EU data protection standard as a reference point. This upwards convergence is opening up new opportunities for safe data flows between the EU and third countries. The Commission will further intensify its dialogues on adequacy, including in the area of law enforcement. In particular, it aims at concluding the ongoing negotiations with the Republic of Korea in the coming months. Beyond adequacy, the Commission aims to explore the possibility to build multilateral frameworks to exchange data with trust.

Next steps

In line with the General Data Protection Regulation, the Commission will report on its implementation in 2020 to assess the progress made after two years of application including on the review of the 11 adequacy decisions adopted under the 1995 Directive.

Background

The General Data Protection Regulation is a single set of rules with a common EU approach to the protection of personal data, directly applicable in the member States. It reinforces trust by putting individuals back in control of their personal data and at the same time guarantees the free flow of personal data between EU Member States. The protection of personal data is a fundamental right in the European Union.

The GDPR has been applicable since 25 May 2018. Since then, nearly all Member States have adapted their national laws in the light of GDPR. The national Data Protection Authorities are in charge of enforcing the new rules and are better coordinating their actions through new cooperation mechanisms and the European Data Protection Board. They are issuing guidelines on key aspects of the GDPR to support the implementation of the new rules.

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Climate tech investment grows at five times the venture capital market rate over seven years

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VC and corporate investment in startups developing technology enabled solutions to climate change, and the transformation to net zero emissions, grew at a faster rate than VC investment as a whole between 2013 – 2019. In that time, US$60 billion of early stage capital was invested globally into startups contributing to tackling the net zero challenge. 

As Climate Week in New York focuses attention on transforming business and economies to net zero emissions, the new research by PwC examines the global startup ecosystem critical to commercialising the innovation needed to make a net zero future a reality. The first-of-its-kind analysis defines the climate tech investment landscape, and examines global early-stage climate tech deals, volumes, trends, sectors and investors. Climate tech is defined as a broad umbrella of solutions to reduce greenhouse gas (GHG) emissions across energy, transport, the built environment, industrial processes, and food and land use; in addition to shifts towards less resource-incentive business models, or carbon removal technologies. 

While climate tech is a nascent sector overall in the VC market (approx 6% of total capital invested in 2019), climate tech VC investment increased from US$418 million per annum in 2013 to US$16.3 billion in 2019. That is approximately three times the growth rate of VC investment into Artificial Intelligence (AI) over the same period. 

Key factors influencing investment include capital efficiency to prove and scale solutions; and the potential for the solutions to provide cost effective carbon reduction or removal. 

Nearly half of all venture dollars ($60bn) went to US and Canadian climate tech startups (US$29 billion); China is second at US$20 billion. The European market attracted US$7 billion. Mobility and Transport solutions dominate US and China investment. 

“The analysis shows the urgency of the opportunity, and gap to close, to support and scale  innovative technologies and business models to address the climate crisis,” comments Celine Herweijer, global leader, Innovation & Sustainability, PwC UK. “Climate tech is a new frontier in venture investing for the 2020s.”

“Some of the technologies and solutions critical to enabling this transformation are proven and need rapid commercialisation, which is why venture capital is key. It will not need trillions invested in startups to make a difference. But for the trickier technologies and markets it will need targeted support, including from governments, to make it through research and development, and the early stages beyond which capital increasingly is lining up.”

Drivers for growth

Climate tech related to mobility & transport, heavy industry, and GHG capture and storage are the fastest growing segments in the analysis, followed by food, agriculture, land use, built environment, energy, and climate and Earth data generation. 

Investment in micro-mobility such as e-scooter and bike platforms and wider transport innovation has grown dramatically, recording a compound annual growth rate (CAGR) of 151%, and representing 63% (US$37.4 billion) of all climate tech funding over the past seven years. The scale of transport innovation has also driven bigger deals.

“The climate tech market is maturing. As a society we are seeing more entrepreneurs launch startups, more investors back them, and an increasing number of larger funding rounds for later-stage high-potential deals.”, said Azeem Azhar, Senior Advisor to PwC UK, founder of Exponential View, and co-author of the report. “But PwC’s analysis shows the ecosystem is still nascent, with key gaps in the depth and nature of funding available to founders and tricky structural hurdles for them to navigate as they scale their businesses.”

Investors 

Climate tech venture funding is coming from every corner of the market.  Investors range from more traditional VC firms and venture funds specialising in sustainability, to corporate investors including energy majors, global consumer goods companies and big tech, government backed investment firms, and private equity players getting exposure to deals earlier.  

The strategic role of corporate venture capital (CVC) in particular, is key to many climate tech startups. Particularly those typified by high capital costs, targeted at disrupting asset-heavy incumbent industries with high barriers to entry, such as in energy, heavy industry and transport. For Mobility & Transport, 30% of the climate tech deals include a CVC firm, and in Energy, 32% of capital deployed came from CVCs. Overall, nearly a quarter of climate tech deals (24%) included a corporate investor.

“The involvement of corporates will be key to the continued success of climate tech – both in terms of their net zero commitments driving demand for new solutions, and their investments into commercialising innovation. It’s not just the financial means they bring, but the commercial know-how, and industry knowledge to help startups navigate how to rapidly deploy and scale new innovations into the market,” comments Celine Herweijer. 

Investment Hubs

Analysis of the top investment centres in Europe, Asia and the Americas shows climate tech startup investment in the San Francisco Bay area (US$11.7 billion) is 56% higher than its nearest rival, Shanghai (US$7.5 billion). Compared with the other regions, Europe is more invested in energy, particularly developing the core technologies for renewable energy generation (predominantly photovoltaics (PV) cells) and energy storage (batteries), demonstrating the potential for regional specialist capabilities to develop in a second wave of development of the climate tech sector, following mobility and transport.

Outside of mobility and the dominant US and China markets, Berlin, London, Labege (France) and Bengaluru, India were amongst the top ten cities for climate tech startup investment, attracting US$1.3 billion mainly across energy, agriculture and food and land use. 

The COVID-19 pandemic  reinforces climate tech need and opportunity 

In the short term, while COVID-19 is likely to have caused a lull in VC market activity during 2020, long term investment and potential in the market appears resilient. Over the past year, close to 300 global companies have commited to achieve net zero emissions before 2050. Many of these commitments include substantial pledges to fund innovation.

“Every commitment represents a demand signal—a new customer—in the market for a solution that helps them achieve net zero,” comments Celine Herweijer. “More broadly the increased profile of Environmental, Social, and Corporate Governance (ESG), increasing government commitments to a ‘green recovery’, and continued rising consumer pressure to respond to the climate crisis is cementing demand for climate tech.”

“Despite significant and promising levels of growth, with just ten years to reduce by half global greenhouse gas emissions to limit global warming to 1.5C, climate tech needs a rapid injection of capital, talent and public-private support to match its potential to build and accelerate faster, bolder innovation,” adds Celine Herweijer. 

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Deloitte and Wichita State University Join Forces to Launch New Smart Factory

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Deloitte and Wichita State University today announced the launch of The Smart Factory @ Wichita, a groundbreaking and immersive experiential learning environment that will accelerate the future of manufacturing as innovation and new technologies continue to reshape operations and the modern enterprise.

Deloitte and Wichita State are constructing the brand-new facility on Wichita State’s Innovation Campus, which will include a full-scale production line, dedicated space for select ecosystem sponsors and experiential labs exploring smart factory capabilities. A smart factory is a highly digitized and connected production facility that uses technologies such as artificial intelligence, Internet of Things and robotics to manufacture products. Working alongside humans, smart factories can self-adapt and autonomously optimize manufacturing operations. The Smart Factory @ Wichita will make digital transformations real by demonstrating how to merge existing technologies with new innovations, sparking a dialogue about how companies can accelerate their journey towards scalable and sustainable capabilities.

“Smart factory solutions are becoming even more important as companies re-evaluate the resiliency and agility of their supply chains, which can determine an organization’s success in the marketplace and the success of entire ecosystems,” said Nishita Henry, chief innovation officer at Deloitte Consulting LLP. “Together with Wichita State, Deloitte will create a unique experience that captures the innovation, value proposition and disruptive technological capabilities of the smart factory.”

“Wichita is a cutting-edge hub for precision manufacturing and technology. By collaborating with Deloitte, we will be able to bring together the organization’s experience with our educational, research and innovation capabilities,” said Jay Golden, president of Wichita State University. “The Smart Factory @ Wichita is the future, offering endless technological capabilities for organizations, as we believe it’s critical to provide a hands-on learning experience for our business and academic communities.”

The Smart Factory @ Wichita will be a net-zero impact smart building on a smart grid featuring 60,000 square feet of sustainable space. The end-to-end smart production line will demonstrate the art of the possible through advanced manufacturing methods and technologies and will also manufacture STEM education interactive kits that will be donated to local organizations in support of Deloitte’s advancement of STEM education initiatives.

The facility is expected to open to clients, industry partners and students next year. It is the evolution of Deloitte’s existing experience at Wichita State, which features more than 40 robots, robotic programs and cyber applications, 26 AR/VR assets and high-end data visualizations, 10 types of 3D printers, nine reverse engineering machine types, 21 professional engineering software programs and more. It offers a compelling experience in which the digital, physical, and experimental come together—for educators, collaborators, and clients—providing the opportunity to see how Industry 4.0 can make an impact and spur innovation and smart factory capabilities.

The smart factory advantage
Smart factory technologies can dramatically improve business performance. In a recent Deloitte study, 86% of manufacturers surveyed believe that the smart factory will be the main driver of manufacturing competitiveness in five years. The study also showed that early adopters of smart factory initiatives are observing double-digit improvements across labor productivity, factory capacity utilization and total production output.

A smart factory can also address sustainability. Advancing technologies can streamline operations to promote sustainable practices, ultimately reducing environmental impact.

About Wichita State University
Wichita State University serves as the Kansas urban-based research university, enrolling more than 20,000 students from every state in the U.S. and more than 100 countries. Wichita State and WSU Tech are recognized for being student centered and innovation driven.

Located in the largest city in the state with one of the highest concentrations in the United States of jobs involving science, technology, engineering and math (STEM), Wichita State University provides uniquely distinctive and innovative pathways of applied learning, applied research and career opportunities for all of our students.

The Innovation Campus, which is a physical extension of the Wichita State University main campus, is one of the nation’s largest and fastest growing research/innovation parks, encompassing over 120 acres and home to a number of global companies and organizations.

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Ultimate Guide To Increased Instagram Popularity In 2020

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What made you popular in 2019 might not apply in 2020. With lockdowns and quarantines due to COVID-19, people are spending more time on Instagram than ever before. Competition for those users’ attention is higher than ever and brands need to get creative with their strategies and tactics to stay relevant and popular on the platform.

So here’s the ultimate guide to increasing Instagram popularity in 2020.

Work Smarter Not Harder:

Posting At The Right Time And In The Right Way:

Studies suggest that posting once or twice per day is optimal. Further research suggests that optimal times to post are between 11am-1pm and 7-9pm. Instagram’s algorithmic timeline setting makes this not only optimal, but essential. Every business is different, however, and you can tailor your posting times according to your followers habits. You can learn about your followers most active times on the Instagram Insights feature.

Consistency Is King:

Building a strong brand that connects, creates clarity, expresses creativity and is consistent is the way to build brand awareness. The key is to engage, be consistent, know your audience and your niche. Creating a plan and brand guide could be your secret weapon in unlocking your brand’s unique and original voice.

Make A Difference With Hashtags:

Selecting the best hashtags for your Instagram posts can mean the difference between appearing as a top post or sinking to the bottom of the feed without a trace. According to Hubspot, the average post contains 10.7 hashtags.

Purchase Followers

If you really need a helping hand to get started, buying Instagram followers is a quick and easy way to do it and is way more common than you would think. Of course, it’s important to only do this with legit services like iDigic or you could end up with a bunch of bots that disappear from your follower list after a few days.

Content, Content, Content:

Inspire With Content:

Focusing on visual inspiration is key for 2020. No one wants to be preached to on Instagram, so tailor your content to tell your businesses story creatively across your captions, Stories, videos, photos and profile bio. The core message is that, rather than selling, you should be aiming to connect. Sharing user generated content (UGC) can be a great way to save time, money and connect with customers. Keep captions short, snappy and clear.

Visually Please With Aesthetics:

A visually consistent feed helps by not only making you look professional, but by helping users distinguish your posts from others immediately. Instagram began as a platform to share beautiful images and that has never changed. So, a visually striking and consistent feed can help you stand out from the competition and earn more likes and follows. WebDam reports that,  of the best performing brands on the platform, 60% maintain a consistent look and feel.

Use UGC As A Performance Enhancer:

User generated content is a marketer’s secret sauce. It earns high engagement rates and takes little to no effort to produce. Not only is it created and approved by your audience, but it helps to foster a sense of community around your brand.

Monitoring, Testing, Adapting:

What is Instagram Insights And How To Use It:

For business pages you can take advantage of the Instagram Insights tab. This can show you the performance of  content you have posted (posts, Stories, promotions etc.).  Critically, you’ll learn what worked and what flopped. What’s more you can review your reach, impressions and interactions over a given time period to bolster your analysis on what works and what doesn’t. Insights also offers key insights into audience demographics including location, age range and gender.

What To Test And How To Test It:

No plan survives first contact with the enemy and no two brands are the same. Therefore testing your tactics is the best way to understand if you are getting the most out of your Instagram presence. Examples of metrics you can test to optimize your performance include:

  • Posting Times: What times are your customers online and what location are they in? Try mixing it up with the day and time you post and let Insights tell you what works best.
  • Posting Type: Some brands find that Stories earn them higher engagement rates. Some brands find that traditional posts are more effective. You won’t know what’s best for you until you try out both.

Applying Lessons Learned From Analysis:

None of these insights mean anything unless you learn from them and incorporate them into your strategy. Make it a point to do a weekly deep dive into your Insights tab to see what’s stopping you from sitting at the cool kids table on Instagram.

By paying attention to your content, audience behaviour and Instagram Insights, you’ll quickly learn what’s increasing your popularity and what’s holding you back. What will you do to increase your Instagram popularity in 2020?

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