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Poll: Public Concern Around Use of Artificial Intelligence is Widespread

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A significant portion of the global population is concerned about the use of artificial intelligence, with scepticism about its use by business greater than its use by government, a poll published today by the World Economic Forum finds.

According to the poll, which surveys the attitudes of over 20,000 people across 27 countries, 41% of respondents said that they were worried about the use of AI. This compares to 27% that disagreed and 32% that were undecided.

When asked whether the use of AI by companies should be regulated more strictly than it is today, 48% of respondents said they agreed compared to 20% that disagreed.

The scepticism towards corporate use of AI was diminished when it comes to governments, with relatively less people – 40% – believing current restrictions needed to be tightened up compared to 24% that disagreed with the statement.

However, in support of the idea that society still overwhelmingly believes in the inherent potential of the technology to do good, only 19% of people said they believed that the use of AI should be banned altogether compared to 48% that disagreed.

“Artificial intelligence is one of the most powerful tools we have as a society,” said Kay Firth-Butterfield, Head of Artificial Intelligence and the World Economic Forum. “But, without a governance structure to provide the guardrails for how we interact with this, we risk leaving large parts of the population behind. Developing these guidelines is our focus area at the Centre for the Fourth Industrial Revolution. We hope to accelerate the adoption of this technology to maximize its benefits, while minimizing the risks.”

One remarkable finding from the poll is that attitudes towards AI varied little across sex, age, income or education level. Slightly fewer men (39%) said they were concerned about the use of AI than women (44%). Respondents under the age of 35 were slightly less likely than those aged 35-49 and those 50 and older to agree with calls to further restrict the use of AI by government (38% vs. 41% and 41%, respectively) and for more regulation of business (46% vs. 50% and 50%, respectively). People with lower levels of education were just as concerned about the use of AI in general (42% compared to 41% for both medium- and highly-educated people), in favour of restricting government use (41% vs. 40% and 39%, respectively), and in favour of regulating business (48% vs. 49% and 49%, respectively).

The data was compiled by Ipsos for the Forum’s Annual Meeting of the New Champions, which brings together over 1,800 leaders this week in the Chinese city of Dalian to discuss among other things the impact of technological innovation on the global economy and society.

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Top 3 Effective Strategies for Using Push Notifications

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A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.

1. A/B Testing

Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:

  • Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
  • Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
  • Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.

A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!

2. Personalize Your Messages

To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.

3. Avoid Complex Wording: Write Clearer

Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.

A push notification can be considered successful if it:

  • Is written in a laconic form;
  • Conveys something interesting and intriguing to the user;
  • Justifies the user’s choice to perform a target action.

Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.

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The Effectiveness of Ultraviolet Sterilization

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Among the various purification methods, the use of ultraviolet cabinet sterilizer offers a lot of prospects for personal, industrial, and medical uses. It deactivates pathogenic microorganisms with ease. In this comprehensive article, you will understand what it is, how it works, and where to use it.

What is Ultraviolet Sterilization?

Ultraviolet (UV) Sterilization refers to a specific spectrum of light beyond the human eye’s visibility. It lies between visible lightwaves and X-rays. These UV rays come from the sun. However, some gadgets can produce light in this range. Thanks to increasing research, you can use UV light anywhere you choose. For instance, it kills viruses, bacteria, protozoa, and other classes of pathogens. It is especially effective against Giardia and Cryptosporidium.

How does Ultraviolet Cabinet Sterilizer work?

An ultraviolet cabinet sterilizer alters the genetic composition of microbes. As a result, it inhibits reproduction and growth. The intensity of the sterilizing gadget and exposure time affects the purification process. When the intensity falls below the germicidal level, it can prove ineffective against germs. Most lamp sterilizers fall between the 30,000 and 50,000 microwatt-seconds per square centimeter rating. Moreover, the brightness decreases with time. Besides, it does not affect the properties of water. The taste, color, turbidity, and odor of water remains the same. You also need to consider the quality and source of water.

Functions of an Ultraviolet Cabinet Sterilizer

There are various uses for UV sterilizers across multiple industries.

  •  Food and Beverage Industry: This industry ranks high in demand for quality water. Since human beings ingest their products, they have zero tolerance for microbes.
  •  Pharmacy and Medicine: As caregivers, pharmaceutical companies, and medical institutions utilize pollutant-free water. This is vital since some patients might be allergic to chlorine and ozone.
  •  Face Beautification and Cosmetic Industry: There is an increasing demand for body care products with longer shelf lives. As such, they rely on UV-sterilized water for homogeneity and consistency.
  •  Water-Recycling Companies: Several countries are looking for sophisticated means of recycling used water. Ultraviolet sterilization will deactivate waterborne germs.
  •  Mining and Marine Water Purification: UV sterilization will assist miners and Marine companies to desalinate water without any hassle.

Maintenance of an Ultraviolet Cabinet Sterilizer

The surface of the sterilizer must be clean at all times. To be effective, you must remove every film and dirt before and after every use. Besides, you can buy a wiper to simplify this process. Chemicals like sodium hydrosulfite can be useful, too. Also, you need to ensure the plumbing system stays in the best condition.

Pros

  •  It requires no chemical purchase.
  •  The working mechanism is simple and hassle-free.
  •  It does not leave any chemical remainder inside the purification unit.
  •  It works effectively against all germs and classes of microbes.

Cons

  •  Direct exposure to UV rays can be extremely dangerous to humans.
  •  It is susceptible to obstructions and light blockades.

Conclusion

As useful as ultraviolet sterilization is, it can pose serious health hazards when used incorrectly. Remember to follow the instructions properly.

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The drive towards Industry 4.0 in Thailand

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The United Nations Industrial Development Organization (UNIDO) presented its Industrial Development Report (IDR) 2020: Industrializing in the digital age at the event “Thailand: Driving towards Industry 4.0”, organized in cooperation with the Digital Economy Promotion Agency (DEPA). During the event DEPA released the results of a new survey on the adoption and diffusion of Industry 4.0 among manufacturing firms in Thailand. This survey is a follow-up to the survey implemented in collaboration with UNIDO in 2019 for use in the IDR 2020. Almost 100 participants joined the event, both in person and online.

Opening the event, Stein Hansen, UNIDO Regional Director and Representative of UNIDO Regional Office Hub in Thailand, highlighted how the IDR 2020 is contributing to the debate on the emergence and diffusion of new digital technologies clustered around the fourth industrial revolution (4IR).

“We are living in an era of major technological changes, in which the blurring of the boundaries between physical and digital worlds discloses new opportunities to develop modern manufacturing industries,” he said, emphasizing how new digital production technologies can generate opportunities but also pose new challenges to developing and emerging economies.

Nuttapon Nimmanphatcharin, CEO and President of DEPA, said that Thailand needs to focus on Industry 4.0 and future industries such as clean and renewable energy, robotics and smart devices. He stressed that DEPA has been actively supporting the creation of a digital ecosystem, as shown by the promotion of the Thailand Digital Valley Landscape.

Presenting IDR 2020, Alejandro Lavopa, UNIDO Research Officer, drew attention to the potential of digital technologies to become a key driver of inclusive and sustainable industrial development. However, the diffusion of these technologies is limited and highly concentrated in few countries and firms, as shown by the data collected in Thailand in 2019.  

Lavopa stressed that strengthening industrial capabilities remains a major avenue to engage with new technologies. “Thailand is well positioned to exploit the opportunities opened by these technologies, but the challenge is fostering the indigenous production of digital technologies and their local adoption,” he concluded.

This view was also shared by Kasititorn Pooparadai, Senior Executive and Vice President of DEPA. When presenting the results of the follow-up survey on Industry 4.0 conducted this year, she pointed out that the majority of firms are still employing outdated production technologies.

“Less than 1% of surveyed firms use the latest generation of digital technologies”, she said, “but many expect to engage with these technologies in the next five to 10 years.” A key challenge ahead is to find ways to support them embracing the 4IR, she concluded.

The event continued the discussion of how Thailand can move towards Industry 4.0, with a panel of experts including Keun Lee, Professor at Seoul National University; Kasititorn Pooparadai from DEPA; Ubonwam Lordngeon, Senior Planning and Policy Analyst at the Office of Industrial Economics, Ministry of Industry; Niti Mekmok, President of Thai IoT Association; and Nobuya Haraguchi, Chief of the UNIDO Research and Industrial Policy Advice Division.

Moving towards the 4IR is a long-term project and the COVID-19 crisis is not going to be a long-term constraint for Thailand, where the impact of the pandemic seems to have been milder. “Forty-three per cent of firms reported a drop in sales and only 8% will consider cutting up to 25% of employees, which are both lower than the averages for Asia,” said Haraguchi, quoting a UNIDO survey on the impact of COVID-19. Professor Lee also emphasized that, even if risky, Thailand could escape the middle-income trap and accelerate the catching-up process by leapfrogging to Industry 4.0.

All panellists agreed on the importance of raising awareness about the potential of these technologies, and that an effective collaboration across stakeholders is the way forward to overcome barriers to adopt Industry 4.0 technologies. DEPA’s Pooparadai concluded that this event paved the way for further collaboration between UNIDO and DEPA to drive Thailand into the 4IR.

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