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Economy

Massaging Scalps, Not Taking Them: The Battle between Old and New Leadership in a Globalized Economy

Karen Bruzzano

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Much of the literature published today focuses on how to help young aspirants to climb the business ladder and become those future titans of industry we always praise and admire. This is not a criticism of these pieces more so a necessary addendum that tends to get ignored once that climb is complete and you are safely secure in the beloved and coveted “C”-suite. Namely, how do you lead once you become a C Suite Executive, whether it is operational, sales, marketing, product, administration, information technology, or any of the other diverse titles now adorned with the high “C?” Surprisingly, many seem to think that the leadership of your parents and grandparents is as valid today as it was 15 and 20 years ago. Unfortunately, such thinking is not only wrong-headed, it could very well be undermining for future executives striving to prosper once they have climbed that ladder of success. Indeed, one of the biggest problems for executive leaders today seems to be learning to embrace the new reality that the best executive leadership is far more about massaging scalps and not about taking them Wild Wild West-style.

There can be no doubt that the preferred leadership style has dramatically evolved when going from what Americans call the Baby Boomer Generation to Generation X to the now somewhat infamous Millennial Generation. There have been many complaints about how young adults today entering the corporate world not only have an inflated sense of self not backed by actual achievement but embed their early careers with a sense of business self-entitlement and demands for empathetic fairness that few ‘old-school’ leaders would recognize. Today, there are far more conversations about work-life balance, schedule flexibility, and equity success, whereas the so-called glory days of old are solely concerned with the bottom line, year-end earnings, and future projections, still of course a priority but today you need to embrace the employee and develop a culture to get there and sustain success. The approach today is more of an inside out approach to reach sustainable success, to attract and retain business, it is important to build a solid EX (Employee Experience) platform, that also attracts and retains talent. Rather than complaining about how ‘soft’ the work force has become, new executives need to recognize how the world has changed and produced a new workforce that will only perform at the highest levels with proper measurement, recognition of their work, encouragement and latitude rather than fear. Failure to acknowledge this evolution most likely signals deficiency and changes in your own leadership, not the need to change the workforce.

To be sure, this transition is not entirely complete or concretized. After all, there are still plenty of Baby Boomers occupying many of the most powerful positions in the world’s biggest multinational corporations and they were mostly the mentors and advisors to Generation X business school graduates who emerged in the early and mid-1990s. But these two generations are now standing face-to-face with a huge workforce with Millennial inclinations and as time progresses those inclinations not only grow stronger, but they start to become the de facto societal baseline for doing business. Indeed, this is no longer our grandfather’s business world. Some might think the fact that the United States currently has a President whose famous book, The Art of the Deal, was a testimony to the cutthroat, merciless 1980s-style of leadership is a refutation of this brave new soft world of business. But his overall decline in popularity in the polls and oftentimes the medias outright dismissal of his ideas on leadership, where ‘success’ is defined more by how well you manipulate people to do your bidding rather than learning how to maximize the individual talents of your workforce, shows how this kind of leadership that was considered the driving force in its day can no longer carry the day in 2019 and beyond.

This new 21st century leadership style should be seen as the positive force for change that it is, rather than a testament to how people aren’t tough enough anymore. More than anything, it is a recognition that leadership works best when it can be subtle, nuanced, and strategic when dealing with a truly diverse and individualized workforce. It is not about coddling new employees as much as it is about rejecting the old demand that everyone fit into the same cookie cutter approach to a position. In the old days, stubbornness, being overly demanding, lacking understanding, and in general just acting as a basic tyrant was seen as something of the just reward for all of the hard work you endured to get to the top. Today, it would be symbolic of how out of touch you are as a modern leader. It is no longer about getting results by any means necessary. It is about achieving in a manner that builds people’s allegiance, trust, satisfaction, and overall commitment to the company. Not in spite of your leadership but because of it – viewing the company as inside out. That is to say get the culture and strategy right inside the company first by developing the employee experience (EX) – that will translate to the customer  as the company with people who care about the business and subsequently cares about their business giving a better customer experience (CX) as a result.

Becoming fluent in this new leadership style is what is going to mark the most successful leaders moving forward in the 21st century. Will there still be examples of the old leadership? Will there still be examples of such leaders running powerful companies? Without doubt, the answer is yes to both questions. But those aspiring leaders who will pin their hopes on that so as to not embrace change and not force themselves to become evolved leaders will be exemplars of a dying style and heads of demotivated companies. Those who do embrace the opportunity, who see empathy and empowerment not as necessary evils but as building blocks to high-level success and achievement, will find themselves creating the ideal triple-success: profitable results, satisfied employees, and personal advancement.

As one generation ends its executive career, a new one takes its place. Very little changed in terms of defining leadership and setting the “C-suite” atmosphere when moving from the Baby Boomer generation to Generation X. That very well might be because Generation X did not challenge or question the business world it was trained and educated in. A world, not coincidentally, overseen by the Baby Boomers. The same cannot be said, however, when we look at how the landscape has already changed as we get into the heart of the Generation X – Millennial Generation interaction. Millennials, rightly or wrongly, properly or inappropriately, have engaged the global economy not just as automatons mindlessly following the rules, but as creative beings asking questions. Inevitably, this means as Generation X heads into the final third of its executive career, the time which should be its own “C-suite” peak, it needs to ask itself what it plans to do with this new type of workforce? Will it quixotically charge the windmill in an effort to keep the playing field as it has been for the last half-century? Or will it embrace change as a welcome opportunity to prove its own uniqueness? Only time will tell but, hopefully, it will recognize the latter as a much more profitable and productive choice than the futility of the former.

Karen Bruzzano, MBA, Master Black Belt in Six Sigma, is a Client Relations and Operations Executive leader specializing in innovative change management and the implementation of dynamic leadership for corporations around the globe. President and Co-Founder of I3 Strategic Consulting, she has spent more than twenty years leading operational divisions in several multinational corporations. Consulting inquiries can be directed to I3StrategicConsulting (at)gmail.com

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Economy

Doing Business Report 2020: Soaring Changes with Soaring Doubts

Sisir Devkota

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As Narendra Modi brands his government of making new leaps; similarly, the World Bank’s annually published report, “Doing Business” has largely become a tool to evaluate economies. Both Mr. Modi and the institution have things in common. Upon his election in 2014, the Prime Minister made it clear that India was going to climb the rankings under the same report. This year’s report insists that many countries, including India, have made good leaps. Amidst such table success, there are many questions over the serviceability of the report itself. For a start: consider why the subtitle of Doing Business 2020 is “Comparing Business Regulation in 190 Economies”.

Nevertheless, many leaders like Mr. Modi are lurking towards performing the charts. Perhaps, a psychological competition engulfs bigger nations like India. Kosovo and Cyprus are ahead of Mr. Modi’s people in terms of the ease of doing business. Adding fuel to the insecurities, the report also highlights a fact-based decrease in the cost of starting new businesses in developing countries. Unquestionably, nation states are in a race. Whether investors investigate such results is an altogether different case.

One example is how the report has defined entrepreneurial ease to tackle obstacles. The 2020 report claims that more than fifty-five economies have eliminated the need to pay minimum capital amount to start a new business. Such rate of change will raise eyebrows; history suggests that often, openings like that are a result of financial desperation. Clearly, there is a lack of something in the stated fifty-five economies; investors will hope that it is not market demand. Retrospectively, besides how institutions like the World Bank or the charming speeches of leaders like Modi would imply otherwise; investors will be careful of such data. After all, there is a huge difference between an easy business environment without any scope and a conducive environment with healthy competition. Because the report also suggests that many nations instead reduced the cost of capital launch; economists will be doubtful in even trying to handle such information. It will be left to seen whether the report will also affect the nature of successful markets and goods.

Similarly, 40% of low and middle-income nations now prohibit the use of fixed-term contracts for permanent jobs. The staggering changes this year is a news that is too good to be true. Assumedly, as the report claims, if there are more nations relaxing business operations with such contract policies, investors will be smelling early blood. If anything, a logical analysis only implies that there is wishful thinking in the academics of the report to transfer wealth into hungry mouths. Pragmatically, the huge numbers do not present opportunities. Instead, it is calling for a discomforting nature of risk in many countries.

For some amount of comforting information, the 2020 Doing Business report, maintains ease of government contractas an indicator of looking at the bigger picture. As much as the knowledge of how long it would take to acquire government contracts in Chile would be useful for aspiring Chinese companies; it misses the main point. How would investors weigh their decisions in nations with contradictory results along different indicators? The lack of comprehending such result for economic decisions, is a liability than a tool. New Zealand has been a consistent performer for years, and, for 2020, it is also ranked as the best place on earth for doing business. Somalia, on the other hand totters at the end. It has been tottering for many years now. A strange movement of middle rankers become sensational news. Like Mr. Modi, many leaders are not looking to upset high ranking nations, instead, in the most explicit form of political accomplishment, lies the aimless ambition. Narendra Modi will be most excited, he knows that another addition of electrical grids in rural India will soar the rankings again, next year.

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Economy

BRICS acts as a collective will to safeguard global multilateralism

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Authors: Zhou Dong chen &Francis Kwesi Kyirewiah*

On November 13-14, the 11th BRICS Summit was held in Brasilia, capital of Brazil, where Chinese President Xi Jinping alongside the leaders of Russia, India, South Africa and the host country—Brazil—met and discussed the issues of global and regional dimensions. According to the data in 2018, the BRICS member states have already accounted for 23.6% of the world economy (GDP) and nearly 20% of all world trade, in addition to contributing more than half of all global economic growth. Now, as it enters the second decade of cooperation, BRICS aims to enhance intra-bloc cooperation covering all economic, political and security cooperation as well as cultural and people-to-people exchanges. Can the BRICS members stand together in international affairs?

The concept of the “BRIC” came to the limelight in 2001. Since then, it is argued that the relative size and share of those countries in the world economy has risen exponentially, and most likely it would gradually imply that the G7’s economic hegemony would be rearranged. Scholars like Dominic Wilson further echoed this in his study on “Dreaming with BRICS: The Path to 2050”. He put it that, in all likelihood, by 2025 the BRICS could account for over half of the size of the G7 in terms of GDP. And in less than 40 years the BRICS’ economies together could be larger than the G7.

Although it was debatable, the key assumption behind all the discourse is that China and India have risen as the world’s principal suppliers of manufactured goods and services, while Brazil and Russia are already becoming equally dominant as suppliers of raw materials.In addition, what the BRICS have in common is that they all have an enormous potential consumer market, complemented by access to regional markets and to a large labor force. Wilson argues that three key issues the BRICs have to embrace for their partnership development are as follows: Inclusive growth, sustainable solutions and foreign policy consultations in the post-Western world. Echoing his discourse, Andrew Hurrell put it, “since all the BRICS nations are now members of the G20 which is a major symbol of the structure of global governance, the bargaining power of the BRICS vis-à-vis US-dominated global institutions is inevitably growing.”

It is quite coincident that during the 2017 G20 Summit in Germany, the leaders of the BRICS held an informal meeting reaching key agreements on building an open world economy and improving global economic governance. On the occasion, Chinese leader called on that the BRICS itself would establish an open economy, maintain a multilateral trade system and advance inclusive, balanced and win-win economic globalization with a view to making the fruits of economic growth accessible for all people. There is no doubt that the BRICS countries also have their own internal challenges and external divergences on many issues. Yet, the central point of the role of the BRICS in global affairs is not where the world order is now, but where it will be in the near future, say by 2050.Building on the common sense that “a shared voice is stronger than a single shout”, the emerging powers are well-aware of the closer cooperation among them and even beyond in order to push forward their own agenda.

Yet,  no matter which theory, realism or constructivism, is used to assess the BRICS, it is unlikely the bloc having moved to a geopolitical organization like NATO, but only a new-typed geo-economic forum that incorporates a strong component of people-to-people relations between institutions and individuals. Two of its main goals are as follows: to bring people closer together through socio-economic means, and to take a constructive part in settling geopolitical flashpoints. As such, the BRICs is generally regarded inclusive and its members are willing to cooperate with other countries or institutions that share their interest in making the world a fairer, and therefore a better place. In line with this spirit, the BRICS, though a grouping of five major emerging national economies, aims from its inception to establish an equitable, democratic and multilateralism-based world order.

If the first decade of the BRICS has formalized its existence and also represented many opportunities for the 21st century, the key concern remains how to turn the bloc into a functional grouping rather than just a global forum in the next decade. Strategically, it is vital for the BRICS to become a knowledge base for other developing countries, such as the areas of solar energy, ethanol products, urban landscape development, slum alleviation and biotechnology use, and share their best practices with southern countries. To that end, it is essential for the BRICS to act and talk differently from the G7 and other Western institutions, which are deemed to retain economic hegemony over the vast developing areas. Put it more bluntly, the BRICS should be committed to multilateralism, human development and social welfare in accordance with UN charters and the relevant resolutions.

Given this, looking ahead into the next decade, the BRICS is supposed to follow this line as proposed by Xi when he addressed the current global challenges such as unilateralism and protectionism, and he called on BRICS countries to champion and practice multilateralism. Thus he put three-point suggestions as follows: first, he urged the five members to safeguard peace and development for all, uphold fairness and justice and promote win-win results. Globally, it is vital for the BRICS to uphold the purposes and principles of the UN Charter and the UN-centered international system, which rejects any sort of hegemonic order and power politics and take a constructive part in settling geopolitical issues.

Second, the BRICS en bloc should pursue greater development prospects through openness and innovation. Therefore, it should uphold the WTO-centered multilateral trading system and increase the voice and influence of emerging markets and developing countries in international affairs. In addition, BRICS member states should prioritize development in the global macro policy framework, follow through the UN 2030 Agenda for Sustainable Development and the Paris Agreement on climate change. All in all, the BRICS makes all efforts to promote coordinated progress in the economic, social and environmental spheres. Third, in a long run, the BRICS needs to be more proactive in promoting mutual learning through people-to-people exchanges and take their people-to-people exchanges to greater breadth and depth. Xi did indeed appeal to other four partners that “BRICS Plus” should serve as a platform to increase dialogue with other countries and civilizations to win BRICS more friends and partners.

This is a truly strategic proposal. People agree that the next decade will see accelerating change in global patterns of economic growth, development, and governance. The BRICS can achieve a second golden decade if they can remain united and work together in the face of the challenges and opportunities to come. Although all BRICS members have no intention to challenge the status quo which is still dominated by the U.S.-led globalization system, the first decade of self-discovery of the BRICS has paved the way for the second decade of confident outreaches to other countries and institutions and will predictably see the new bloc becoming a powerful global platform for change by 2029.

In summary, the huge potentials of the BRICS are far beyond the current five powers. In effect, Valdai Club, a Russia’s top think tank, once put it, the BRICS starts by bringing together the regional integration groups that each country is a part of (e.g. Russia, the Eurasian Economic Union, Brazil and Mercosur) through the BRICS+ framework in order to broaden its reach in the most realistic way possible without overextending itself. In view of its one-decade vicissitude, it can say that this visionary outlook is definitely doable since all the BRICS members certainly have the political will to pull it off, plus their combined economic power is attractive enough to naturally make their counterparts interested in cooperating. The BRICS could therefore transform into the core of a larger global reform structure bringing together non-Western countries and even those within the West that are dissatisfied with the U.S.-led status quo, which would then enable it to truly become a global force capable of carrying out meaningful development governance. It has actually exercised a positive impact on each of its five members, so it’s time to spread the benefits beyond the original five. Considering the second decade of its development, the BRICS would aim to make further reform in terms of the fairer governance.

*Francis Kwesi Kyirewiah, a PhD student in International Affairs, at SIPA, Jilin University, China.

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Economy

CHETRA Eyes Africa for Expansion

Kester Kenn Klomegah

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CHETRA is a Russian company that sells industrial equipment and spare parts under the brand “CHETRA” produced by the Promtractor plant, as well as supplies spare parts and components from the company. It uses a unique technique in the construction of production sites, seaports, development of natural resources and pipelines in 30 countries and in all climatic zones.

The goal is to provide its partners and customers with modern high-performance equipment for successful projects, even in areas with complex climatic and geological backgrounds. More than 3,000 units of equipment under the brand “CHETRA” are now in operation in the Russian Federation and beyond.

Executive Director Vladimir Antonov has been working in engineering industry for 19 years. He has successful experience in product export to the CIS countries and Ukraine, the Baltic States, Europe, Argentina, Africa and Cuba. He has been leading company as its Executive Director since 2018. During his leadership, the share of the company’s machinery in the Russian market has doubled.

In this snapshot interview, Vladimir Antonov talks about his company’s plans in the direction of Africa. Here are the interview excerpts:

Q:First, tell us briefly about tPlants previous working connection with Africa? What are your products and services, what African regions or countries are keen using products?

A:Our company has a long experience of cooperation with African countries which began in the Soviet times and continues today. Traditionally we collaborate in the African continent with such partner countries of Russia as Egypt, Algeria, Zimbabwe. About 50 units of CHETRA machines have been supplied to these countries over the last ten years. Our goal is to enlarge our footprint in the African continent. Nowadays, we are negotiating cooperation with potential partners in West Africa and the SADC region (Southern African Development Community, South Africa).

Q:Compared to other foreign players, how competitive is the African market? From the previous experience in the African regions, what key problems and challenges the company faces in Africa?

A:Today the market of mining and construction equipment in Africa is characterized by high competition, all our competitors work in the region, both from the West and from the East. This has led to the fact that the market applies high requirements to new products. For that reason today we do not just sell our machines to customers: we offer a range of services, which includes commissioning of the machines, training of local staff, organization of after-sales maintenance service at the customer’s site. The main challenge for us today when working in Africa is the need to find a local partner who has qualified staff, equipment, maintenance facilities and not bound by contracts with other manufacturers of similar machines.

Q:What kind of business perceptions and approach could be considered as impediments or stumbling blocks to business between Russia and Africa?

A:Another challenge for us when working in Africa is that many consumers have no free funds to purchase new machines. This often diverts our partner from the renewal of the fleet or makes them buy used machines on the after-market. We are trying to solve this problem by attracting Russian government agencies of export support, such as the Russian Export Center, in order to finance transactions. 

Q:Business needs vital information, knowledge about the investment climate and so forth. Do you think that there has been an information vacuum or gap between the two regions?

A:Taking into account the level of development of information technology today there are no particular problems in obtaining information about the investment level of any country or about business situation of a particular company. Besides that, we are in constant contact with Trade missions at the Embassies of the Russian Federation in the countries of our interest, which are also a good source of information about the conditions of the market.

Q:And now how would you envisage the level of investment and business engagement with Africa? Is Sochi an opportunity for expanding business to Africa?

A:In my opinion the Economic Forum in Sochi was organized at the highest level. A lot of guests from Africa visited it. We held a number of meetings with companies that are new to us, and I hope that these will lead to long-term cooperation and geographic growth of supplies of CHETRA machines in Africa.

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