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Despite Truce, No End in Sight for the US-China Trade War

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USA China Trade War

As the trade war between the US and China moves into truce, but not yet comprehensive agreement, uncertainly still rules, agreed panellists at a CNBC debate on the first day of the World Economic Forum’s Annual Meeting of the New Champions.

“The implication of the trade war is going to be so much broader than whatever impact it may have on business in the US and China,” said Charles Li, Chief Executive of Hong Kong Exchanges and Clearing. “This will be a long, long process before it’s over.”

Li compared the trade war to two runners, with the second runner closing distance in a manner that the race leader thinks is unfair. “Either you run faster to create the distance again, or you find a way to slow the other runner down.”

For the time being, there is no immediate end to the race in sight. None of the panellists predicted that there would be a resolution between the US and China on trade by the end of the year.

“The business community is very pleased that they are going back to the negotiating table … and that additional tariffs are going to be postponed for the time being,” said Timothy P. Stratford, Managing Partner, Beijing, at Covington & Burling. “What we are most concerned about is all the remaining uncertainty.”

“National security and trade policy are different fields,” he added, “with different rationales and goals they are trying to achieve.” He warned: “Mixing them together can really complicate things. They both need to be addressed in parallel, because they impact each other, but you have to keep them separate.”

“It’s a temporary truce,” reminded Mari Elka Pangestu, Professor of International Economics at the University of Indonesia, “but the issues behind the trade tariffs and deficit go deeper, into the perception of unfair trade practices, intellectual property and technology. I’m not sure it can be resolved anytime soon.”

Pangestu stressed the need for a multilateral rather than a bilateral resolution, so that all stakeholders can participate. “When two elephants fight,” she said, “countries like Indonesia don’t want to be trampled; we need to be agile.”

China’s loss can also be South-East Asia’s and ASEAN’s gain, as US firms seek alternative supply chains and manufacturing bases. But these could only be short-term gains, Pangestu warned, emphasizing that, for Indonesia in the long term, “it’s better that we go back to a rules-based system and more certainty.”

“We are very happy to hear that both the US and China have agreed to come back to the negotiating table,” said Yi Xiaozhun, Deputy Director-General of the World Trade Organization. However, he voiced the hope that multilateral arbitrage can help the US and China to resolve their differences.

“The WTO is a rules-based organization,” Yi stressed. “If some members feel their business opportunities are jeopardized by other members, they should come to the WTO to raise their concerns.”

“A lot of smaller economies are also affected by this trade war,” added Yi. “The current economic situation in the world does not look good. Uncertainty has reduced the confidence of investment, and global supply chains are disrupted. We hope that uncertainty can be reduced … and the WTO can move forward to more liberalization rather than moving back to managing trade.”

“Uncertainty is causing a lot of delay in investment decisions,” concurred Pangestu. “At the end of the day, it’s consumers who have to pay.”

Repercussions run deeper than rising prices. “Americans are concerned that the Chinese government will find other ways to show its displeasure,” warned Stratford, citing different types of retaliation including audits, investigations and the inability to get business licences.

Stratford noted: “One possibility is that the Government of China might decide it would be easier to deal with another president, and wants to see the results of the [2020] election. Although I agree that, whether you have a Republican or a Democrat in the White House, the US will never go back to what their China policy was before.”

“Both sides are suffering pain,” Stratford said, and seek a solution. But the resolution will not come easily or swiftly. “We’re moving into a process that might take three or four years.”

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Development

Women in Albania to Gain Greater Access to Global Digital Jobs Market

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“Digital Jobs Albania” is a new World Bank initiative that will help women in Albania gain better access to online work opportunities and connect with the global economy. The initiative will provide intensive 3-month training in digital skills for women aged 16-35 years, empowering them to access online freelancer job opportunities in graphic design, web development and digital marketing.

The emergence of online freelancer job markets is creating new opportunities for Albanians to connect with the global economy. Websites such as Upwork, Fiverr and People Per Hour allow Albanians with the right skills to access online project work commissioned by companies and individuals anywhere in the world, while staying in their local communities.

Women in particular stand to gain. The female labor force participation in Albania is still 14.6 percentage points lower than for males. The gender pay gap remains 6.6 percent, according to 2020 data from the Albanian National Statistical Authority (INSTAT). The emerging online freelancing work model can play an important role in narrowing these gaps. Flexible work hours and the ability to work from home can help more women with the right skills stay in the labor market and gain financial independence.

The Digital Jobs Albania initiative, implemented in partnership with the Government of Albania, Coderstrust (an international digital skills training provider), and EuroPartners Development (a local consulting company), will provide an online training program to equip selected participants with in-demand technical skills. It will also provide mentorship to participants and help them develop the soft skills needed to successfully compete for project work on online freelancer websites. 

“This initiative offers an exciting new opportunity for Albanian women to acquire digital skills and join the online economy – a blueprint to inspire future projects in this space,” says Emanuel Salinas, World Bank Country Manager for Albania. “No one can afford to be left behind in the ongoing digital transformation.”

The initiative is part of broader ongoing World Bank engagement in Albania to help the country leverage the economic opportunities associated with digital trade in goods and services.

“Albania has recognized the importance of digital markets as an opportunity for economic development. We have mobilized a team from across the World Bank to support this effort, through this new initiative and others in the future,” says Christoph Ungerer, the World Bank task team leader for the Albania Digital Trade Project.

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Picking the perfect social media channel

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No product or service can be purchased if nobody knows that it exists. This is the function of marketing, which is to create awareness about your brand, engage with followers to promote the value which you offer and receive value in return, via sales. For decades the process of marketing involved a heavy price tag, as advertising via TV, radio and magazine involved a multitude of costs. While some of these mediums are still popular, today with the incredible addition of social media channels, marketing is now the gift that keeps on giving. Traditional methods cannot compete with the ease of use, quick feedback available thanks to the 2-way flow, and their pricing, a fraction of the cost. Each of the platforms currently available opens the door to a stage on which you can entertain clients, old and new, in a friendly and informal manner, which doesn’t of course negate the necessity for quality and thoughtful content, regularly. What you do on one can be easily repeated on another, oftentimes with only minor adjustments, so don’t feel pressured to select only one. All do have a personality though, so consider these aspects as you determine where to next.

• Your Audience
You need to know where your target audience is, what they are talking about, what they are responding to, and how you will be able to convert them into a customer. You will want to know on which networking platforms these people spend their time. As you brainstorm these vital questions, you will determine a list of your target audiences and then you can set out to find them online. Instagram, for example, has become more than just a way to share your vacation pictures with friends and family. Brands have been using Instagram as a new marketing platform for years now because there’s a great potential for growing a business regardless of what demographic you want to target. And using an Instagram growth service like Growthsilo makes things even easier because it allows you to reach a massive audience in no time. With over 1 billion active monthly users of the app, it’s worth exploring how you can tap into this audience to grow your business.

In this post, we’ll discuss some best practices for utilizing Instagram as an effective tool in your digital marketing strategy.   For example: Try adding links to products or services within the captions of posts; use hashtags strategically; utilize geolocation filters; make sure you’re posting content

The demographics of each social media platform indicate who they appeal to in the main and this is valuable insight and can inform your choice, however, these stats change quite regularly, as the platforms morph with new offerings. Current info is available online, so tap in when you’re ready. That said, almost all the platforms appeal to a full range of demographics, so your efforts on all will not go unrewarded if implemented efficiently.

• Advertising Options
Your business profile on each of the platforms will be a core focus area for your calendar of content which you must be deliberate about developing. Fools rush into random posts, published at any time of the day and on any day of the week. Stats provide evidence on when your post advertising your latest product will have the greatest likelihood of being seen. Ignoring these key insights will mean that your communication will disappear in the user’s feed, never to be seen, acknowledged, or acted upon. TikTok, Instagram, and Twitter have each developed an advertising-specific facility on their platform, which is an additional marketing avenue and all will ensure a bigger stage and brighter lights on which to captivate. This additional service is professionally supported by each platform who well understands how attractive and effective this value-add is. The more informal option of engaging on other apt user profiles, including industry influencers, competitors, active followers, is a valuable avenue to include in your campaigns. Likes and comments elsewhere increase your visibility, following, and the bottom line.

• Posting Methods
Publishing on all platforms means that the content you’ve prepared and placed into a post will be distributed to all your followers. What this content looks like and how it reads will differ from one to another and this will be based on the personality of each platform. TikTok calls you to action with a 15 second to 3-minute short-form video, which is casual, fun, and informative. Instagram encourages visuals, whether a static image or a video, blended with concise copy and hashtags. The latter, also an integral part of Twitter, categorizes your product aptly online, making you significantly more visible. Twitter, originally focused on succinct copy, now also highlights the efficacy of drawing attention via an image. They evoke feelings and oftentimes inspire. They can stop the viewer in their tracks within a split second, which is much harder for copy to do, which requires more of the users time, something which is in limited supply

Essential homework is done, the list of social media channels that will appear on your menu will include Twitter, TikTok, and Instagram. Avoid distracting yourself from that which you are responsible for within the business unless circumstances allow. Otherwise, contract with one of the many digital marketing experts who will hold your hand on this vital journey. 

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Finance

Your brand needs to be on Twitter, here is why

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Most of us are familiar with doing business physically through stores, but with the introduction of the internet, there are new ways that businesses can showcase and sell their products or services. One of the most used avenues for that is social media which comes with many alternatives depending on the target market you are looking for. While some cater to specific age groups, others cater to multiple age groups. There’s a platform for everyone and more are still coming onto the scene.

Some popular social media platforms include Facebook, Instagram, TikTok, and Twitter. Our focus is on Twitter which is a text-based platform that allows sharing of information in real-time. Many brands are leveraging the power of Twitter to increase their brand awareness that potentially could result in sales. This can only happen by drawing in more followers either by yourself or using growth services. It is very easy to buy real Twitter followers via a growth service like Twesocial, and the choice is dependent on your budget and capacity. Some of the reasons why Twitter should be on your social media platform list will be shared in this article.

Talk to Consumers

Twitter is an interactive platform. Besides sharing content about your brand, you get to interact through their different engagement features such as retweets, likes, and comments. This creates a voice behind your brand that allows users to connect. Users want to associate with brands that sound human which means they speak and respond to their queries. Due to its real-time sharing features, you also get to share as much as you can with users that helps them get to know what your brand is all about and what value it can add to them.

Drive Traffic

There are options in your profile to add different things including a bio, profile picture, and link to your website. If your bio is attractive, customers may be drawn to investigate more through your website which you should include in the profile. This means it will drive traffic toward your site. Additionally, you may add a link in responses to questions asked by users on Twitter that can direct them to sections of your site that answer their questions. This gives your website more visibility and allows users to get much more information than they may be able to find on your Twitter page.

Research Your Sector

Fortunately, Twitter has so many other businesses that may be in your niche. To understand how your niche works, you may consider doing research through Twitter on the competition to help you understand the ins and outs and guide you on what works best both on and off social media. You do not have to learn it all on your own if you can leverage social media. You can learn some marketing tactics like hosting promotions, events, using hashtags, and using videos in your tweets to boost engagement. There is a lot of benefit to using Twitter to research the best ways to market your business and stand out from the competition.

Convenience

You do not need to carry a whole marketing team with you to tweet. Since Twitter is available on mobile devices, you can take it anywhere you go including your trips, and still be able to post and engage with your customers at any time. This means you can respond to customer queries anytime and anywhere. This makes a brand more available to customers which can help it stand out in a time where people want immediate responses to their queries. Additionally, it is also free to join Twitter which makes it very affordable for any business especially those starting.

Conclusion

Twitter is a great platform once you learn how you can use it best to create awareness about your brand. It offers many features that if used right, can push your business to the next level. Since information is regularly changing on the platform, you can constantly update posts to get more engagement depending on your niche. The value you get includes convenience, a research resource, increasing website traffic, and engaging consumers.

If you want an affordable means to get the word out and interact with customers regularly, you should consider Twitter and all its features. Used correctly, the sky’s the limit for your business.

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