Intergalactic getaways, fast-food nutrient pills, 2- to 3-hour working days and adaptable, personalised rooms that can transport guests everywhere from jungles to mountain ranges; in celebration of its 100th anniversary, today Hilton predicts the future trends set to dominate the travel and hospitality industry in the next 100 years.
In a report supported by expert insight from the fields of sustainability, innovation, design, human relations and nutrition, findings reveal how the growing sophistication of technology and climate change will impact the hotel industry in the future.
Key predictions for the hotel of the future include:
Personalisation is King
Technology will allow every space, fitting and furnishing to continuously update to respond to an individual’s real-time needs – the Lobby will conjure up anything from a tranquil spa to a buzzy bar, giving every guest the perfect, personal welcome
From temperature and lighting to entertainment and beyond, microchips under the skin will enable us to wirelessly control the setting around us based on what we need, whenever we need it
The Human Touch
In a world filled with Artificial Intelligence, human contact and the personal touch will be more critical and sought after than ever
Technology will free up time for hotel staff to focus on what matters most: helping guests to connect with one another and building memorable moments
‘Sustainable Everything’ – The Role of Responsibility
Only businesses that are inherently responsible will survive the next century
Sustainability will be baked into everything about a hotel’s design – from weather-proofed domes to buildings made from ocean-dredged plastic
Hotels will act as the Town Hall of any community, managing local resources and contributing to the areas they serve with community-tended insect farms and vertical hydroponic crop gardens
Menu Surprises and Personalisation
Our diets will include more plant-based recipes and some surprising sources of protein – Beetle Bolognese, Plankton Pies and Seaweed Green Velvet Cake will be menu staples!
Decadent 3D-printed dinners and room service will provide unrivalled plate personalisation
Chefs will be provided with biometric data for each guest, automatically creating meals based on preferences and nutritional requirements
Futuristic Fitness and Digital Detoxes
Outswim a virtual sea turtle in the pool, or challenge yourself to climb the digital face of Mount Everest, your exercise routine will be as unique as you are. What’s more, exercise energy generated from workouts will be used to power the hotel, providing a zero-impact, circular system. Guests could even earn rewards based on reaching workout targets
Pick up where you left off with trackable workouts and holographic personal trainers
Offline will be the new luxury as we seek to find moments of tech-free time
“Since its inception in 1919, Hilton has pioneered the hospitality industry, introducing first-to-market concepts such as air-conditioning and in-room televisions. Last year, Hilton also became the first hospitality company to set science-based targets to reduce its environmental impact,” said Simon Vincent, EVP & President, EMEA, Hilton. “We enter our second century with the same commitment to innovation, harnessing the power of our people and technology to respond to guest demands. Our research paints an exciting future for the hospitality industry, highlighting the growing importance of human interaction in an increasingly tech-centric world.”
Futurologist Gerd Leonhard said: “In 2119 we will still be searching for unique experiences, but they will be more personalised than ever. As technology shapes our lives we will seek out moments of offline connection with others, including hotel team members who will help us truly get what we need from our stays. One hundred years from now hotels will have to create opportunities to converse, collaborate and connect, delivering moments that matter, individually, to each and every guest.”
To find out more, download a copy of Hilton’s report outlining the hotel of the future, here.
*Gerd Leonhard is a futurologist, university lecturer and author working across EMEA. Gerd has a wealth of experience discussing future aspects on a range of topics, and is one of the most sought-after speakers and experts in this arena. Gerd is not just a leading expert on the future, he is also a humanist who believes that all scientific and technological progress should further collective human flourishing and has been noted as one of the most influential experts in Europe. Gerd’s work focusses on the future of humanity and technology, digital ethics, artificial intelligence, future-leadership and communications.
Free travel passes to enable young people to discover Europe
Thanks to backing by MEPs, 50,000 18-year-olds have enjoyed the chance to travel in the EU for free since its launch in June 2018. An additional 20,000 will now also be able to benefit from the Discover EU initiative, which was first proposed during Parliament’s European Youth Event (EYE) in 2014.
How it will work
At least 20,000 young people will get the chance to travel Europe by rail between 1 April and 31 October 2020. Any EU citizen born between 1 January 2001 and 31 December 2001 can apply for tickets online from noon (CET) on 7 November until noon (CET) on 28 November. To be eligible, applicants will have to answer a few multiple choice questions.
Participants will be able to travel for up to 30 days to at least one foreign country. Travel will be mainly by rail, but also by bus and ferry to ensure wide access. Flights will be allowed in exceptional cases where no other form of transport is available. This could be for example for people coming from remote areas or outermost regions.
Participants with reduced mobility or special needs may be eligible for extra help, for example support with the costs for an accompanying person or dog for those with a visual impairment.
The Parliament has been a strong advocate of the idea of free rail tickets for 18-year-old Europeans, adopting three resolutions backing the initiative.
MEPs believe the initiative will allow young people to experience Europe’s diversity, better understand each other and learn more about Europe. They expect encouraging young EU citizens to travel in the EU and meet people from other countries will foster European identity and reinforce common EU values.
UNIDO Project in Kyrgyzstan named “Project of the Year”
The United Nations Industrial Development Organization (UNIDO) received the “Project of the Year” award for its activities related to “Linking the tourism industry to productive activities in the Issyk-Kul region of the Kyrgyz Republic”, which are funded by the Russian Federation.
The UNIDO project was officially acknowledged for its achievements in the field of development and promotion of the tourism sector of the Kyrgyz Republic by the Kyrgyz Ministry of Culture, Information and Tourism during the ceremony of the Kyrgyz Tourism Awards on World Tourism Day.
Thanks to UNIDO seminars on food safety, sustainable and eco-tourism, marketing and management skills, representatives of local producers and of the tourism sector improved their marketing and hotel management skills, with two UNIDO beneficiaries also being recognized:
On behalf of the Prime Minister of the Kyrgyz Republic, UNIDO beneficiary Asylbek Razhiev was named “Man of the Year” for his special contribution to the development of tourism, and Nurbek Saparov, another UNIDO beneficiary, was named “Best Guide”.
More than two hundred representatives of the business community, international organizations, the tourism, culture and media sectors as well as politicians and diplomats attended the 2019 Kyrgyz Tourism Awards.
Tourism Leading Other Global Sectors in Advancing Gender Equality
The World Tourism Organization (UNWTO), in collaboration with UN Women, The German Society for International Cooperation (GIZ), World Bank Group and Amadeus, has launched the long-awaited second edition of the Global Report on Women in Tourism. The publication highlights the progress the global tourism sector has made in advancing gender equality, with key case studies and statistics gathered from around the world.
The key findings show that:
The majority of the tourism workforce worldwide is female: 54% of people employed in tourism are women compared to 39% in the broader economy
The wage-gap is smaller in the tourism sector: Women in tourism earn 14.7% less than men compared to 16.8% in the broader economy
Tourism offers women more opportunities for leadership roles: 23% of tourism Ministers are female compared to 20.7% of Ministers overall
The report also highlights how more and more women are challenging gender stereotypes in the sector.
In Morocco, for example, women have been issued tour guide licenses for the first time. An airline in the UK has doubled the number of female pilots they employ and Uganda’s Hotel Owner’s Association is now lead by its first female CEO.
Technology has also been a catalyst for empowerment, providing women with access to more training opportunities and stimulating female entrepreneurship through easier access to the tourism market.
In the public sphere, policy-makers are waking up to the importance of gender equality in tourism and putting measures in place to ensure women fairly share the benefits that tourism can bring.
Speaking on these findings UNWTO Secretary-General, Zurab Pololikashvili, said “tourism is leading the charge for female empowerment all over the world. Across the private and public sectors women are harnessing the potential of tourism to become financially independent, challenge stereotypes and start their own businesses.
UNWTO is firmly committed to working towards UN Sustainable Development Goal 5 – the empowerment of women and girls – and ensuring that tourism continues to be at the forefront of gender-equality efforts.”
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