Breitling took to the Wheels and Waves festival in Biarritz for the launch of its Premier Wheels and Waves Limited Edition watch, which comes in two versions: 18 k red gold and stainless steel. The brand also celebrated its powerful links to two thrilling sports – motorcycling and surfing. Since 2012, Wheels and Waves, the world’s leading motorcycle, surfing, and skateboarding festival, has attracted visitors from all over the world – who are drawn to the festival’s dynamic yet cool atmosphere – to the popular resort town.
Wheels and Waves is a festival like no other. Each June, thousands of visitors find their way to Biarritz, where they are treated to displays of world-class surfing, motorcycle racing, and skateboarding. This year, as Official Timekeeper, Breitling was on hand throughout the festival, which proved once again to be a platform that authentically embodies the Swiss watch manufacture’s Land and Sea brand worlds. The third world, Air, was well represented on Friday night as the Breitling Jet Team dazzled festivalgoers, flying through the skies above Biarritz.
The Wheels and Waves organizers are very excited about Breitling’s active role at the festival. Jérôme Allé said, “We’ve completely enjoyed working with Breitling and are thrilled by the support we’ve had from Georges Kern and his Squads. They share our passions and our commitment to engaging with our community. Breitling lives up to its reputation as a cool, inclusive brand, and the Squad brought those values to this year’s Wheels and Waves.”
Breitling CEO Georges Kern said, “At Wheels and Waves, we highlighted the passions we share with the festival: a cool, laid-back surfing lifestyle and sporty, elegant motorbikes. It also gave us a chance to introduce ourselves to people who, like us, are driven by action, purpose, and style – and we launched a watch that celebrates the festival that expresses those values.”
The Breitling Premier B01 Chronograph 42 Wheels and Waves Limited Edition
One of the festival’s highlights was the launch of the Breitling Premier Wheels and Waves Limited Edition on Thursday, June 13. It has been produced in both an 18 k red gold version, limited to 100 pieces, and a stainless-steel version issued in a series of 500 pieces. The cases in both metals feature an engraved plate with a Breitling SPECIAL inscription on the left side.
These watches are set apart by their unique anthracite dial with golden hour markers, hour and minute hands, and a red central seconds hand. The dial features a black tachymeter scale on a white inner bezel, with a red tachymeter inscription. These COSC-certified chronometers have contrasting black subdials (a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock) – a mark that they are powered by Breitling’s flagship Manufacture Caliber 01.
The in-house mechanical movement, which offers a power reserve of about 70 hours, is visible through a transparent caseback. The caseback for the 18 k red gold version is engraved with a “ONE OF 100” inscription; the stainless-steel model is engraved “ONE OF 500”.
The red gold and the stainless-steel versions are presented on a brown nubuck leather strap.
Breitling CEO Georges Kern points out how the Premier Wheels and Waves Limited Edition watch brilliantly reflects his brand’s partnership with the festival: “With this chronograph, we have created a very special version of our Premier, which is Breitling’s most elegant watch family. At the same time, they reflect the things we love about Wheels and Waves: the energy, the lifestyle, and, as I’ve said before, the coolness.”
Breitling and the sports showcased at Wheels and Waves
Some special guests were on hand to help Breitling celebrate Wheels and Waves. The brand was joined by celebrated French actor, director, screenwriter, and motorcycle enthusiast Guillaume Canet, Swiss top model Ronja Furrer, and WSL surfer Jérémy Florès, who is a member of Breitling’s French Squad.
On Thursday evening, a graffiti wall, with a Wheels and Waves-themed painting by artist Tristan Barroso, was unveiled at the Artride event. Georges Kern welcomed his guests and introduced the Premier Wheels and Waves Limited Edition watch.
On Friday, there was a Breitling Surfers Squad lesson with Jérémy Florès, who generously shared tips with participants of all levels. Some of Breitling’s guests were involved not only with the surfing tutorial, but also in the Deus Swank Rally Enduro Race on Friday, along with Breitling CEO Georges Kern and Guillaume Canet. A dedicated Breitling ride was followed by the main race, whose winner was presented with a Breitling watch.
The Wheels and Waves festival, with its unique focus on surfing and motorcycling, represents an ideal opportunity for Breitling to showcase its close links to both sports. Breitling already enjoys a partnership with Norton Motorcycles, the world’s oldest motorcycle brand, and it has a long and strong association with motor sports, including a link to Bentley. In fact, the partnership between Breitling and Bentley is the world’s longest-standing partnership between a watch brand and an automobile manufacturer.
Meanwhile, the Breitling Surfers Squad, which consists of world stars Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons, has elevated Breitling’s profile on the surfing scene. Indeed, Breitling is also set to serve as Official Timekeeper at the 2019 World Surf League’s Freshwater Pro in Lemoore, California.
Wheels and Waves – a new Breitling tradition
Breitling has always been a luxury watch brand, but in terms of its attitude, style, and the sports it supports, it is truly inclusive. At Wheels and Waves, thousands of visitors had a chance to interact with the brand and they were able to identify with Breitling, its stories, and its Squads. In Biarritz, Breitling took its message directly to the people, engaging men and woman of action, purpose, and style.
The Breitling Avenger Swiss Air Force Team Limited Edition
Breitling is celebrating the 55th anniversary of the Patrouille Suisse Swiss Air Force Team, admired around the world for its dazzling aerial performances, with the launch of the Avenger Swiss Air Force Team Limited Edition, produced in a series of 550 pieces.
In 1964, the Swiss Air Force created an aerobatics team, named Patrouille Suisse, made up of some of its most talented pilots. Today, 55 years later, the Patrouille Suisse squadron dazzles audiences with aerial displays in the skies above Switzerland and other European countries with precision performances in six supersonic jets. Breitling has created a new watch to honor these high-flying Swiss ambassadors: the Avenger Swiss Air Force Team Limited Edition.
Georges Kern, the CEO of Breitling, welcomes the opportunity to celebrate the Patrouille Suisse squadron’s anniversary with a limited-edition chronograph. He says: “The Patrouille Suisse Swiss Air Force Team and Breitling make ideal partners. Flying in tight formations in supersonic jets, the Patrouille Suisse squadron is the perfect modern expression of our long aviation tradition. We are excited about the watch we have created to celebrate their 55th anniversary.”
The Breitling Avenger Swiss Air Force Team Limited Edition has a 45 mm stainless-steel case with a ratcheted unidirectional rotating bezel. Its striking black dial features the logo of the Patrouille Suisse squadron on the subdial at 9 o’clock as well as distinctive yellow and red accents that reflect the colors of the Patrouille Suisse squadron’s logo. The yellow-tipped second hand adds another dash of color. The hands and the black indexes are coated with Super-LumiNova®, a luminescent material that makes them easily readable in all lighting conditions. The caseback is engraved with the Patrouille Suisse squadron’s 55th anniversary logo – a stylized 55 and six supersonic jets in flight – along with the words “ONE OF 550”, an indication of its special limited-edition status.
The Avenger Swiss Air Force Team Limited Edition is powered by a Breitling Caliber 13, a COSC-certified chronometer movement with a power reserve of approximately 48 hours. It is water-resistant to 30 bar (300 meters). The special limited-edition Avenger is presented on an anthracite leather military strap with a pin buckle.
The Campaign Revolving around the Patrouille Suisse Swiss Air Force Team
Breitling is proud to present three talented Patrouille Suisse jet pilots to support this anniversary edition. Major Gunnar Jansen joined the Patrouille Suisse Swiss Air Force Team in 2010 and has led the formation for the past three years. Captain Claudius Meier flies in the second position, on the right side of the leader. Captain Lukas Nannini, the second soloist, who flies in the fifth position on the outer left wing, completes the squad.
Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements inhouse and the quality of every watch is confirmed by its status as a COSC-certified chronometer, made in Switzerland.
Hublot marks a new step in its retail strategy by opening its first boutique in India
Hublot opened its first flagship Boutique in India, located in the heart of Mumbai at the Palladium Mall, one of the most prestigious luxury shopping locations in the country. The Mall offers an unrivalled mix of traditional elegance and contemporary luxury. Covering more than 45 square meters, on the ground floor of the mall, this brand new Hublot Boutique exemplifies the brand’s well-known motto, « The Art of Fusion », blending materials and styles in a truly modern and innovative spirit. Paying tribute to the art world, the boutique is decorated with Pop Art paintings inspired by the iconic Big Bang collection. Hublot Big Bang, Classic Fusion, Spirit of Big Bang, MP as well as exclusive limited editions will be on display for all watch lovers.
We are delighted and proud to open India’s first Hublot Boutique in one of most well-known luxury retail destinations in the country. This opening demonstrates not only the success of the brand, which goes from strength to strength since the birth of the iconic Big Bang in 2005, but also Hublot’s willingness to constantly challenge fine watchmaking by fusing tradition with innovation, while offering the highest level of service to its clients. Today marks a new milestone for Hublot, and the Mumbai Boutique will, for sure, serve as a springboard for Hublot in India… and worldwide!
– Ricardo Guadalupe
Present at the Opening, Hublot’s Brand Ambassador, ex cricket star Kevin Pietersen graced the occasion and interacted with eminent members of media and Hublotistas alike. He teached Ricardo Guadalupe how to bowl on a small pitch designed for the occasion.
I played many times in India throughout my professional career, and I really love the country. India deserve a Hublot flagship Boutique, and Mumbai is the perfect location. I am also really happy to be here today, next to Ricardo, as we just announced Hublot’s partnership with my platform, SORAI, Save Our Rhino Africa India.
– Kevin Pietersen
Founder of SORAI
Rohit Sharma, the best white ball cricketer opener in the world and Hublot’s Friend of the Brand, was unable to attend the illustrious event. However, he addressed the media in the form of a direct telecast from Pune, where he is representing India in the forthcoming Test Match between South Africa and India. He congratulated Hublot for this first boutique in India and applauded the social contribution of the brand Hublot towards saving the rhinos in India, a cause with which he himself is also associated.
When a Meteorite Meets High Watchmaking
Jaeger‑LeCoultre presents a new version of the Master Grande Tradition Gyrotourbillon 3, combining traditional artistic crafts with the rarely seen craft of meteorite inlay.
Encapsulating the core values of La Grande Maison, Jaeger‑LeCoultre presents a new version of the Master Grande Tradition Gyrotourbillon 3, which marries the technical tour-de-force of its signature multi-axis tourbillon to the finest of artistic craftsmanship.
In 2013, Jaeger‑LeCoultre first introduced the Master Grande Tradition Gyrotourbillon 3 to mark the Maison’s 180th anniversary. Combining a third-generation interpretation of the Gyrotourbillon with an intriguing and highly unusual instantaneous digital display chronograph, it represents mechanical sophistication of the highest order.
But still, Jaeger‑LeCoultre wanted to do more. And so, this new version of Gyrotourbillon 3 harnesses the exceptional skills of the Manufacture’s Rare Handcrafts™ (Métiers Rares®) artisans to elevate the rare and precious timepiece to a new level. With various elements of the dial showcasing the traditional Rare Handcrafts™ of hand-guillochage, engraving and grand feu enamel, this new model introduces the rarely seen craft of meteorite inlay.
On the dial side, the intriguing geometric markings of the silvery-grey meteorite are complemented by the subtle glitter of deep blue aventurine and the glow of pure white grand feu enamel. This harmonious interplay of materials, colour and surface pattern is complemented by the warmth and richness of the pink gold case and dial details.
Found in Namibia, the Gibeon meteorite chosen for this watch is an iron-nickel alloy with an octahedrite crystal structure, formed by the cooling of the asteroid fragment in outer space over the course of billions of years before it crashed to earth in prehistoric times. The abstract geometric patterns of the intersecting crystal structures shimmer gently when the material catches the light, their irregular arrangement making every slice of meteorite subtly different from all others.
In addition to the meteorite inlaid on the German silver bridges, a disc of meteorite sits at the centre of the time display dial, surrounded by a ring of aventurine with applied indexes. On the chronograph display, an aventurine disc is encircled by a ring of white grand feu enamel, marked with elapsed seconds. The Day/Night display comprises a 24-hour plate on which two gold semi-circles are applied, one each for day and night. The white day section is decorated with hand-guilloché, hand-engraved sunrays and an applied polished pink gold sun; the night section features applied polished pink gold crescent moon and stars, set on a rich blue background.
Asymmetrical yet perfectly balanced, these three overlapping dials are layered, adding visual depth to the watch face – and, despite tempting glimpses of the movement, drawing the eye irresistibly to the tourbillon as it spins in space, with no immediately visible means of support.
It is on the back of the movement that the meteorite truly takes centre stage. A lively yet subtle mixture of colour and texture – blued screws, ruby jewels, the shiny aspect of the hand-chamfered and hand-polished jewel countersinks, bridges and plates, and the matt finish of the brushed borders of the German silver plates – offsets the abstract geometric patterns of the meteorite, which adorns all of the plates and bridges.
A skill mastered by very few craftsmen in the world, meteorite inlay requires a rare degree of precision and dexterity. First, the artisan must hollow out the surface of the German silver plate or bridge, to a depth that exactly matches the thickness of the meteorite fragment, leaving only a fine fillet of German silver at the borders. Once the new surface has been polished, the meteorite must be laid so that its edges fit seamlessly within the complex, curving borders and its surface lies exactly flush with them, to form a completely flat and unified plane. It is work of the utmost refinement and precision, measured in fractions of a millimetre.
Such exacting work complements the remarkable precision of the Gyrotourbillon mechanism. Exceedingly rare and complex, this multi-axis tourbillon comprises two cages, set at two different angles, turning opposite directions, at different speeds, with a blued spherical balance spring beating like a heart in their centre. In the absence of a tourbillon bridge, the cantilevered all-aluminium cages of Gyrotourbillon 3 appear to be suspended in space.
Hand-wound movement, calibre 176, incorporates a fully integrated chronograph, which displays the seconds on a traditional round dial and elapsed minutes on an instantaneously jumping digital counter.
Conceived and crafted for true connoisseurs of art and mechanics, the new Master Grande Tradition Gyrotourbillon 3 ‘Meteorite’ represents the highest expression of Jaeger‑LeCoultre’s codes.
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