Breitling Launches Wheels and Waves Limited Edition in Biarritz
Breitling took to the Wheels and Waves festival in Biarritz for the launch of its Premier Wheels and Waves Limited Edition watch, which comes in two versions: 18 k red gold and stainless steel. The brand also celebrated its powerful links to two thrilling sports – motorcycling and surfing. Since 2012, Wheels and Waves, the world’s leading motorcycle, surfing, and skateboarding festival, has attracted visitors from all over the world – who are drawn to the festival’s dynamic yet cool atmosphere – to the popular resort town.
Wheels and Waves is a festival like no other. Each June, thousands of visitors find their way to Biarritz, where they are treated to displays of world-class surfing, motorcycle racing, and skateboarding. This year, as Official Timekeeper, Breitling was on hand throughout the festival, which proved once again to be a platform that authentically embodies the Swiss watch manufacture’s Land and Sea brand worlds. The third world, Air, was well represented on Friday night as the Breitling Jet Team dazzled festivalgoers, flying through the skies above Biarritz.
The Wheels and Waves organizers are very excited about Breitling’s active role at the festival. Jérôme Allé said, “We’ve completely enjoyed working with Breitling and are thrilled by the support we’ve had from Georges Kern and his Squads. They share our passions and our commitment to engaging with our community. Breitling lives up to its reputation as a cool, inclusive brand, and the Squad brought those values to this year’s Wheels and Waves.”
Breitling CEO Georges Kern said, “At Wheels and Waves, we highlighted the passions we share with the festival: a cool, laid-back surfing lifestyle and sporty, elegant motorbikes. It also gave us a chance to introduce ourselves to people who, like us, are driven by action, purpose, and style – and we launched a watch that celebrates the festival that expresses those values.”
The Breitling Premier B01 Chronograph 42 Wheels and Waves Limited Edition
One of the festival’s highlights was the launch of the Breitling Premier Wheels and Waves Limited Edition on Thursday, June 13. It has been produced in both an 18 k red gold version, limited to 100 pieces, and a stainless-steel version issued in a series of 500 pieces. The cases in both metals feature an engraved plate with a Breitling SPECIAL inscription on the left side.
These watches are set apart by their unique anthracite dial with golden hour markers, hour and minute hands, and a red central seconds hand. The dial features a black tachymeter scale on a white inner bezel, with a red tachymeter inscription. These COSC-certified chronometers have contrasting black subdials (a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock) – a mark that they are powered by Breitling’s flagship Manufacture Caliber 01.
The in-house mechanical movement, which offers a power reserve of about 70 hours, is visible through a transparent caseback. The caseback for the 18 k red gold version is engraved with a “ONE OF 100” inscription; the stainless-steel model is engraved “ONE OF 500”.
The red gold and the stainless-steel versions are presented on a brown nubuck leather strap.
Breitling CEO Georges Kern points out how the Premier Wheels and Waves Limited Edition watch brilliantly reflects his brand’s partnership with the festival: “With this chronograph, we have created a very special version of our Premier, which is Breitling’s most elegant watch family. At the same time, they reflect the things we love about Wheels and Waves: the energy, the lifestyle, and, as I’ve said before, the coolness.”
Breitling and the sports showcased at Wheels and Waves
Some special guests were on hand to help Breitling celebrate Wheels and Waves. The brand was joined by celebrated French actor, director, screenwriter, and motorcycle enthusiast Guillaume Canet, Swiss top model Ronja Furrer, and WSL surfer Jérémy Florès, who is a member of Breitling’s French Squad.
On Thursday evening, a graffiti wall, with a Wheels and Waves-themed painting by artist Tristan Barroso, was unveiled at the Artride event. Georges Kern welcomed his guests and introduced the Premier Wheels and Waves Limited Edition watch.
On Friday, there was a Breitling Surfers Squad lesson with Jérémy Florès, who generously shared tips with participants of all levels. Some of Breitling’s guests were involved not only with the surfing tutorial, but also in the Deus Swank Rally Enduro Race on Friday, along with Breitling CEO Georges Kern and Guillaume Canet. A dedicated Breitling ride was followed by the main race, whose winner was presented with a Breitling watch.
The Wheels and Waves festival, with its unique focus on surfing and motorcycling, represents an ideal opportunity for Breitling to showcase its close links to both sports. Breitling already enjoys a partnership with Norton Motorcycles, the world’s oldest motorcycle brand, and it has a long and strong association with motor sports, including a link to Bentley. In fact, the partnership between Breitling and Bentley is the world’s longest-standing partnership between a watch brand and an automobile manufacturer.
Meanwhile, the Breitling Surfers Squad, which consists of world stars Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons, has elevated Breitling’s profile on the surfing scene. Indeed, Breitling is also set to serve as Official Timekeeper at the 2019 World Surf League’s Freshwater Pro in Lemoore, California.
Wheels and Waves – a new Breitling tradition
Breitling has always been a luxury watch brand, but in terms of its attitude, style, and the sports it supports, it is truly inclusive. At Wheels and Waves, thousands of visitors had a chance to interact with the brand and they were able to identify with Breitling, its stories, and its Squads. In Biarritz, Breitling took its message directly to the people, engaging men and woman of action, purpose, and style.
7 times a celebrity has made a social statement with their style
Celebrity fashion has always been talked about in the media. From Gaga’s iconic VMA meat dress to Jason Sudeikis’ statement suit about racism in football during the Ted Lasso premiere, celebrities know how to use the red carpet as a platform for political activism.
Fashion is about so much more than a label, style can tell a story in seconds, making it the perfect outlet for opinion leaders with popular platforms.
Look closely at seven key moments in fashion history when a celebrity outfit made the next day’s newspaper.
Lady Gaga / Meat Dress
The 2010 VMAs will always go down in history thanks to Lady Gaga’s most iconic fashion statement, the meat dress. Known for her quirky style and her passion for using her platform for good, she’s not s stranger to an out-there outfit, but this one came with a social cause behind it.
In a protest against the US military’s “Don’t Ask, Don’t Tell” policy that prevented military workers from being open about their sexuality, Gaga used the meat dress to speak up about sexuality not being a choice.
“If we don’t stand up for what we believe in and if we don’t fight for our rights…pretty soon we’re going to have as much rights as the meat on our bones,” she told Ellen.
Less than a year later, the same policy was fully repealed in September 2011.
Laverne Cox / #TransIsBeautiful
Second up is Laverne Cox, with her statement style choice at the 2019 Emmy awards. Carrying a rainbow clutch designed by Edie Parker, she sported the statement #TransIsBeautiful to draw attention to the discrimination of Trans people in the US Supreme Court.
Protesting against the discrimination of employment rights in the LGBTQ+ community under the Title VII of the Civil Rights Act of 1964, Laverne Cox stated that “A lot of people aren’t talking about this case, and it has implications for the LGBT community. But it has implications for women and anyone who doesn’t conform to someone else’s idea of how you should be… A man or woman or neither,” in a recent interview with E!
Just a year later, the Supreme Court rectified the act, ruling that LGBTQ+ employees would be protected from work-based discrimination.
Jason Sudeikis / Racism In Football
(Image Source: Instagram)
Ted Lasso actor Jason Sudeikis also made a statement during the premiere of the newest season of the hit football-focused show Ted Lasso.
Choosing to sport a black top with the names of three black England team players on it, the star started a conversation about racism in football after the three players showcased faced racial abuse on the back of the 2020 European cup.
“They caught a lot of guff online, the three young Black men,” Sudeikis explained “And our show is rooted in both, you know, despising things like bullying and racism or whatnot, but it also is rooted and takes place in London, in England. And so yeah, it was just our way to use this big fancy premiere to spotlight them and let them know we got their back.”
Alexandria Ocasio Cortez / Tax The Rich
(Image Source: Instagram)
Who says political figures can’t make statements with their fashion too? At the 2021 Met Gala, American politician Alexandria Ocasio Cortez did just that with her “TAX THE RICH’ dress.
In an attempt to get the attention of NYC elected officials who would be attending the event, she took to the red carpet to share her options on the healthcare system and climate action.
“The medium is the message,” she said on Instagram. “The time is now for childcare, healthcare, and climate action for all. Tax the Rich.”
Spike Lee / Kobe Bryant Tribute
Fashion statements don’t always have to be political. American filmmaker Spike Lee gave us an example of that at the 2020 Oscars after walking the red carpet in a fashion tribute to the late Lakers player Kobe Bryant.
Laced in Lakers colours, purple and gold and embodied with the number 24, the emotional message paid tribute to the work Lee did with Kobe in his last documentary, Kobe Doin’ Work.
Lizzo / VOTE Dress
Lizzo is known for her extroverted personality and strong moral compass, so fans were not surprised to see her rocking her own fashion social statement at the 2020 Billboard Music Awards.
With just a few months left before the presidential election, Lizzo used her platform to encourage young fans to get out and vote.
Wearing a black Christian Siriano dress plastered with the word ‘VOTE’, she definitely stood out amongst the crowd.
Better still, after winning the award for Top Song Sales, she used her acceptance speech to further enhance her fashion statement.
“I’ve been thinking a lot about suppression and the voices that refused to be suppressed,” she said. “I wonder, would I be standing here right now if it weren’t for the big Black women who refused to have their voices suppressed? …Whether it’s through music, protest, or your right to vote, use your power, use your voice, and refuse to be suppressed.”
Harry Styles / Genderless Fashion
Last but not least, international pop star Harry styles has also had the media talking with his newest fashion statements. After dressing up as Dorothy from the Wizard of OZ during his Love on Tour, Madison Square Garden performance, the singer came under fire for wearing feminine clothes.
Styles has since used his platform to remove gender stigmas from the fashion world. As the first man to appear on the cover of American Vogue in a dress, he uses his stage to campaign for LGBTQ+ rights, especially in the fashion industry.
“I’m not just sprinkling in sexual ambiguity to be interesting, I want things to look a certain way,” he told the Guardian. “Not because it makes me look gay, or it makes me look straight, or it makes me look bisexual, but because I think it looks cool.”
What’s next for the fashion world?
As long as fashion exists, it will be used to tell a story and make a statement. If you want to see yourself better, it’s time to take a look at what your own style says about you.
As celebrities make movements with their clothing choices, could it be time for you to make a style statement too?
A New Luxury Destination Planned to be “Silicon Valley’s Answer to Rodeo Drive
Stephen and Jared Silver, principals of Stephen Silver Fine Jewelry, are opening Silicon Valley’s most significant new luxury retail and dining destination in Fall of 2023. In a prime location near downtown Menlo Park, CA, the ultra-luxurious 35,000+ square foot development, known as Middle Plaza, marks a significant evolution for the region’s luxury experiences and is the first upscale development of its size and scope. The Middle Plaza development creates a centralized shopping and dining destination in the SF Bay Area, complete with world-class boutiques, Michelin-star award winning chefs, and spaces designed by acclaimed designers.
Stephen and Jared Silver and the late visionary real estate mogul John Arrillaga Sr., in partnership with Stanford University, set out to radically evolve the local community by creating a new cultural hub showcasing high-end shopping, dining, and art in the heart of world-leading technology companies and venture capital firms.
Although this $100+ million development is called “Middle Plaza”, the zip codes the new development serves are anything but middle-of-the-road, and consistently rank among the nation’s most affluent. According to NBC Bay Area KNTV Channel 11, almost half the USA’s 100 most expensive zip codes are located in the San Francisco Bay Area.
“In 2018, John (Arrillaga), Jared, and I agreed that the Middle Plaza development should answer the local community’s need for a new gathering space and destination that remains locally grounded yet rivals the world’s great shopping cities,” says Stephen Silver, CEO and Chairman of Stephen Silver Fine Jewelry.
“Middle Plaza marks the next chapter in the evolution and growth of Stephen Silver Fine Jewelry,” says Jared Silver, “and, with the help of our brand and local project partners, we will create a new standard of experiential luxury retail and dining in the Bay Area.”
To help him manifest the vision, Jared Silver recruited iconic Bay Area-based interior architect Jon de la Cruz to design uniquely different experiences on each floor of the three-story development. The ground floor will host six to seven mono-brand boutiques: one dedicated to Stephen Silver Fine Jewelry and others to partners including a new BVLGARI boutique concept, and a number of Switzerland’s most exotic watchmakers including MB&F, H. Moser & Cie, Roger Dubuis, and additional brands to be announced shortly.
The second floor will host a ~4,000+ square foot indoor-outdoor apartment-lounge styled showroom featuring a world- class selection of watch and jewelry partners including MESSIKA, Hermes, Urwerk, Greubel Forsey, Laurent Ferrier, Bovet, Ressence, Louis Erard, Arnold & Son, and many more. The third-floor penthouse level of this grand townhouse- style building will host Stephen Silver’s high jewelry salon and their new corporate headquarters.
Middle Plaza will also be home to multiple dining experiences, including restaurateur Ayesha Thapar’s newest culinary experience, called Eylan, a highly anticipated encore to her Michelin-acclaimed Cal-Indian fusion Palo Alto-based restaurant named Ettan.
Previous Mayor and current City Council Member of Menlo Park, Betsy Nash, states, “The City of Menlo Park is looking forward to the opening of Middle Plaza. Its new residents, offices, retailers such as Stephen Silver Fine Jewelry, and Ayesha Tharpar’s new Indian restaurant, will be exciting additions and a new center of vitality in our town.”
Ayesha Thapar: “We are excited to bring our new restaurant concept to life in Middle Plaza, that promises to become a landmark destination for the community. El Camino is going through a complete revival with developments like this infusing a vibrance to Menlo Park with new and exciting dining and retail options.”
Jon de la Cruz: “The spaces where you shop and dine should be as luxurious as the goods you purchase and the food you eat. Working with the Silvers to create this environment brings a new aesthetic to shopping in Menlo Park. As a San Francisco native, we worked to make sure the identity of the Bay Area compliments this new upscale retail space, making it both luxurious and local.”
This once-in-a-lifetime project, set to open in fourth quarter of 2023, represents only the latest milestone in the growth of the family- owned company, helmed by Stephen and Jared Silver. Stephen has been a driving force in the jewelry world for over 45 years, acquiring, selling, manufacturing, and trading in some of the rarest and most precious jewelry and gemstones. Jared Silver, President of the company, led the opening of its retail division in 2014 and quickly positioned Stephen Silver Fine Jewelry as one of the world’s leading retailers of high-end independent watches and fine jewelry.
Fashion Group International Announces 2023 Rising Star Awards Finalists
Fashion industry advocacy group and career incubator Fashion Group International (FGI) has revealed its official 2023 Rising Star Awards finalists with a new slate of inclusive fashion, beauty, and related categories. The 27th annual ceremony – a ticketed, red carpet luncheon – is set to take place in New York City on May 8, 2023, from 11 a.m. to 2 p.m., at The Lighthouse at Chelsea Piers.
“It is our honor to welcome the fashion industry to the FGI Rising Star Awards each year as we gather to celebrate some of the most promising new talents in the fashion, beauty, and business sectors,” said Maryanne Grisz, FGI President and CEO. “FGI has always sought to support the industry and our members, whether well-established or emerging talent. Over the years, past FGI Rising Star honorees have risen to become some of the leading voices in the business, and I cannot wait to cheer on our finalists in their next successes.”
Andrew Kwon, Andrew Kwon
Bach Mai, Bach Mai
Kate Barton, Kate Barton
Terry Singh, Terry Singh
Manuel Tiscareño, Tiscareno
Autumn Adeigbo, Autumn Adeigbo
Stephen Mikhail, Atelier Cillian
Kelsey and Cassidy Tucker, Deviate
Marrisa Wilson, Marrisa Wilson New York
Alex and Michael Toccin, Toccin
Marusya Tamboura and Burkindy, Jahnkoy
Nicholas Raefski, Nicholas Raefski
Joseph DeAcetis, Potro
Teddy von Ranson, Teddy von Ranson
Stephanie Miklosvary, Lucky Chick
Michael and Diana Wilson, Saints & Sinners Haircare
Raquel Riley Thomas, Raquel Riley Thomas Beauty
Accessories – Hard and Soft Goods Categories
Celia Torvisco, Celia Torvisco
Chris Donovan, Chris Donovan Footwear
Jennifer Rose Smail, Cuddigan Leather
Megan Key Campos & Nick Lucio, Oncept
Rowell Concepcion, Binata Millinery
Metri Holliday,Metri Holliday LLC
Lei Li / Yiren Zhou, Monsecret New York
Hakan Orrling, Arild
Ritika Ravi, Ivar Jewelry
Maika Rivera Tanpoco and Melizza Jaune Tanpoco, Jaune Pearls
Collab Name: Jared Jewelers x NBA Cleveland Cavaliers “Junkyard Dog Chain”
Dan Hines, Marketing Director, Jared
Collab Name: Wolverine 1000 Mile x Old Rip Van Winkle
Scott Schoessel, VP, Global Marketing – Wolverine, Bates & Hytest, Wolverine Worldwide
Collab Name: AMER_ICAN and various designers
Vesna Cremona, Founder, AMER_ICAN
FGI Special Awards for 2023
The Hilldun Business Innovation Award
Recognizing Marcelo Guimarães and Jordana Guimarães, Fashinnovation
FGI Rising Star Entrepreneur of the Year
Recognizing Kimberly Carney, The Wires
The annual awards event, now in its 27th year, is a vital extension of FGI’s ongoing mission to connect and support the global fashion diaspora with vital career resources and connections for long term success. In many cases, the competition offers first time brand exposure for finalists. In order to be nominated, participants must not have been in business longer than six years. Past Rising Star Awards winners have gone on to great acclaim and success, including Jason Wu, Tory Burch, Joseph Altuzarra, Phillip Lim, Brandon Maxwell, Thom Brown, Bond No. 9, Warby Parker, Dylan Lauren of Dylan’s Candy Bar, and Jennifer Fleiss and Jennifer Hyman of Rent the Runway, to name a few.
Leading up to the event, FGI will fete the finalists at a pre-awards party on April 4 at Sartoria Studio made-to-measure haberdashery in Soho, located at 65-69 West Houston Street in New York.
2023 FGI Rising Star Awards Sponsors include Hilldun Corporation
Confirmed RSVP required for event entry and on-site coverage.
When: May 8, 2023, 11 a.m. – 2 p.m.
Where: The Lighthouse, Pier Sixty-One on the Hudson
Press RSVP: RSVP@anamartinspr.com
ABOUT FASHION GROUP INTERNATIONAL
Founded in 1928 by a group of seventeen women leaders, with original charters including Helena Rubenstein, Eleanor Roosevelt, Edith Head, and other renowned fashion icons, Fashion Group International (FGI) was established as an industry forum for career advancement. Today, the non-profit organization remains dedicated to connecting and supporting fashion professionals at every level, from startups to seasoned professionals. By providing access, education, and connection, FGI seeks to spark creativity, fuel innovation, and advance the business of fashion.
FGI maintains a headquarters in New York City, chapters in numerous regions worldwide, and a roster of over 5,000 active members in fashion and related design sectors including apparel, accessories, beauty, retail, and lifestyle. Vital member benefits offered to FGI members include ongoing professional development opportunities, forums for discussion and networking, market insights, mentorship opportunities with industry leaders, business directories and resources, and high-profile event platforms for professional recognition.
The Fashion Group Foundation is the philanthropic arm of Fashion Group International and is dedicated to nurturing the fashion talent of tomorrow through education, scholarships, internships, and career counseling services. The FGI Foundation also promotes charitable partnerships and impactful public service initiatives.
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