Research shows that science, technology, engineering, and mathematics (STEM) are still male-dominated fields. According to the U.S. Department of Commerce, in 2011 women occupied less than 25% of STEM jobs. Automation and advancements in technology seem to penalize women: the World Economic Forum estimates that per every 20 jobs lost to the fourth industrial revolution, women will only gain one new STEM job. For men, there will be a new STEM job for every four lost.
Luckily, a growing number of women is pursuing STEM careers, as developers, coders, or even tech entrepreneurs. The success of these women not only creates jobs and promotes economic growth; it also inspires more and more women to look beyond conventional career roles and take full advantage of the new opportunities offered by the digital revolution.
Last month, in the Caribbean, women entrepreneurs swept all five top places in the second PitchIt Caribbean Challenge, a mobile-tech startup competition organized by the Entrepreneurship Program in the Caribbean (EPIC) and sponsored by the World Bank’s infoDev program and the government of Canada.
Here, these talented women talk about their journey to the finals.
For a long time, Monique Powell worked late hours. By the time she got home, she would have no choice than to order food for delivery. “I realized you were more or less limited to pizza,” she recalls. “There was no reliable way to order from different restaurants and have the food delivered.”
She found that many Jamaicans shared her frustration.
It didn’t take Monique long to reach for a web- or app-based solution. “My professional background spanned web development, e-commerce, and marketing. With this knowledge, plus my determination to make the business work, I’d be able to lead the team and get the company off the ground.”
After partnering with many of Kingston’s popular eateries, in 2016 she launched QuickPlate, a mobile app that promises to help people “get good food fast” from anywhere. Customers can easily pay for meals online and track their delivery status from their phone or computer.
She sees the irony of the scarcity of female tech entrepreneurs in an increasingly industrialized world. “I’m always excited when women stand out and shine in male-dominated fields,” she says. “There are more and more programs designed to introduce girls to coding and web development, and I can’t wait to see what the next generation of female tech entrepreneurs will come up with.”
The Interview JM, Jamaica
“My parents were always trying to help someone find a job,” Angela Tait says. “As I grew older, they would ask me to review resumes or look for openings. Later, I started an informal job network to help match youth with entry-level jobs at small businesses. The struggles I saw on both sides, the job seekers’ and the small business owners’, eventually led to The Interview JM.”
Angela’s company facilitates the recruitment process for both employers and job seekers by using “innovative and modern assessment/training tools to help clients leverage their strengths.” She plans to grow the business into something that can change the talent management landscape in the Caribbean.
Angela commands her company’s technology. She handles operations and strategy, as well as negotiations with software partners. This, she says, requires “an intimate knowledge of all technical processes and core software we use.”
“It’s important to have diversity when we are talking about solving problems, which is what tech innovation does most of the time. We’ve seen that women can do anything and everything, so I decided that 2016 would be my ‘year of yes.’ I registered for the PitchIt pre-accelerator and then the competition.”
Indetours App, Montserrat
Nerissa Golden always considered herself ‘a solutionist.’ In Montserrat, she has been looking for “ways to leverage our uniqueness in a way that preserves our identity but allows residents to make money from it.” Her team has built an app that will help taxi drivers and tour operators find travelers quickly and inexpensively.
With more than 17 years of Internet experience, Nerissa is used to the idea of women as mobile tech entrepreneurs. “I taught myself about web development. I code. In 2014, I did a Caribbean Girls Can Code campaign to feature a few of the women I know who do code and are using it to change lives,” she says. “Now I leave the coding to others but I try to keep up with what is changing.”
SKED, Trinidad & Tobago
For Kelly-Ann Bethel it all began in August 2016 at the TV contest ‘Planting Seeds’. Her $30,000 prize gave her the funding she needed to develop SKED, a business appointment-management app that allows consumers to book meetings with a wide range of businesses without having to make a phone call.
“I always loved technology businesses. Although I am not a developer myself, the scalability of tech was always attractive,” she says, highlighting that the gist of her business idea is “simpler appointment booking for the Caribbean.”
Kelly-Ann agrees that women are underrepresented in technology, “but that doesn’t negate the women’s ability to be awesome tech entrepreneurs. Although we were outnumbered at the beginning of this PitchIT competition, we still managed to win big! Girls don’t code? Really?”
She wears an impressive number of hats: “I am the quintessential go-getter: I do everything except for the actual tech. I know the vision for SKED, I am the product manager, business development lead, marketer, pitch maker, finance manager…”
In the first quarter of 2017, SKED will focus on finishing the beta stage before launching, as she says, “to the many businesses that are excited and have expressed interest in using the product.”
Kelly-Ann hopes to participate in an international accelerator and get enough funding to realize the vision.
D Carnival Scene, Trinidad & Tobago
In 2011, Ayanna St. Louis started to work on her idea of ‘a mobile carnival concierge’ to serve revelers at the carnival in Trinidad & Tobago. “I have always loved carnivals and took an interest in carnivals around the world,” she explains. “Being from Trinidad & Tobago – where the carnival is the best in the world – I have always found that most other carnivals in the Caribbean are lacking in elements of ‘completeness’ and ‘structure.’ ”
For PitchIt Caribbean, she competed her registration at the last minute, and she wasn’t quite ready with a ‘defined’ pitch. When she had to pitch, she says, “everything truly came from within. For the Q&A round, I answered truthfully — as if I were using the product — how it would impact my life positively.”
“I am no ‘techie’,” Ayanna confesses. Unlike several of the other winners, Ayanna admits that she focused primarily on a problem-solving idea, rather than a new technology. As for her next move, Ayanna is currently working on an application for another pitch event.
This feature is an outcome of infoDev, a multi-donor program administered by the World Bank Group, with a focus on entrepreneurs in developing economies.
Can big data help protect the planet?
How do we get to a more sustainable and inclusive future if we don’t know where we are? This is where data comes in and, right now, we do not have the data we need.
These were some of the questions asked at the Third Global Session of the UN Science-Policy-Business Forum held during the UN Environment Assembly. The virtual discussion delved into the role of big data and frontier tech in the transition to a sustainable future.
Opening the session, United Nations Environment Programme (UNEP) Executive Director Inger Andersen said science needed to be digitized so it could be more democratic and accessible. She said digital transformation is central to UNEP’s new Medium-Term Strategy.
“Big data and new tech can support real-time monitoring of the environment, help consumers adopt more sustainable behaviour, and create sustainable value chains,” she said. “The [UN] Secretary-General has made it very clear that digital transformation has to be part and parcel of the UN … we have oceans of data but drops of information.”
At the event, participants stressed that knowledge obtained through the latest digital technologies such as Artificial Intelligence, Machine Learning and the Internet of Things could speed up progress on environmental goals. Better data could inform interventions and investment, while boosting results and impact measurement.
Bridging the data divide
The data deficit is also hindering the world’s ability to respond to climate change.
Petteri Taalas, Secretary-General of the World Meteorological Organization, said earth observation systems and early warning services were still poor in parts of the world, with around US$ 400 million needed to improve these.
“That is one of the ways to adapt to climate change – to invest in early warning services and observation systems. We have to monitor what is happening to the climate but this monitoring is in poor shape,” he said.
Making the right technology available to developing countries not only presents a financing challenge, but also underlines the profound need for accessible, open-source technology.
Munir Akram, President of the UN Economic and Social Council, said bridging the digital divide is critical. He noted that connectivity was only around 17 per cent in the poorest countries compared to above 80 per cent in richer countries.
“We need to build a database for all the open source technologies that are available in the world and could be applied to build greener and more sustainable structures of production and consumption. These technologies are available but there is no composite database to access them,” he said.
UNEP’s digital transformation
UNEP’s commitment to harnessing technology for environmental action begins ‘at home.’ At the fourth session of the UN Environment Assembly in 2019, Member States called for a Big Data Strategy for UNEP by 2025.
The organisation is currently undertaking a digital transformation process, while also focusing on four key challenges:
- Help producers measure and disclose the environmental and climate performance of their products and supply chains;
- Help investors assess climate and environmental risks and align global capital flows to climate goals;
- Enable regulators to monitor real-time progress and risks;
- Integrate this data into the digital economy to shape incentives, feedback loops and behaviours.
- Indispensable tools
- Other cutting-edge digital transformation initiatives are also in progress. UNEP’s World Environment Situation Room, a platform put together by a consortium of Big Data partners in 2019, includes geo-referenced, remote-sensing and earth observation information and collates climate data in near real-time.
- At the event, Juliet Kabera, Director General of the Rwanda Environment Management Authority, described how her country had invested heavily in technology, including connectivity, drones and online platforms, such as the citizen e-service portal, Irembo.
- “There is no doubt that technology has a critical role in addressing the urgent challenges we all face today, regardless of where we are in the world,” Kabera said. “The COVID-19 pandemic once again reminded us that science and technology remain indispensable tools for humanity at large.”
Women and girls belong in science
Closed labs and increased care responsibilities are just a two of the challenges women in scientific fields are facing during the COVID-19 pandemic, the UN chief said in his message for the International Day of Women and Girls in Science, on Thursday.
“Advancing gender equality in science and technology is essential for building a better future”, Secretary-General António Guterres stated, “We have seen this yet again in the fight against COVID-19”.
Women, who represent 70 per cent of all healthcare workers, have been among those most affected by the pandemic and those leading the response to it. Yet, as women bear the brunt of school closures and working from home, gender inequalities have increased dramatically over the past year.
Woman’s place is in the lab
Citing the UN Educational, Scientific and Cultural Organization (UNESCO) he said that women account for only one third of the world’s researchers and hold fewer senior positions than men at top universities, which has led to “a lower publication rate, less visibility, less recognition and, critically, less funding”.
Meanwhile, artificial intelligence (AI) and machine learning replicate existing biases.
“Women and girls belong in science”, stressed the Secretary-General.
Yet stereotypes have steered them away from science-related fields.
Diversity fosters innovation
The UN chief underscored the need to recognize that “greater diversity fosters greater innovation”.
“Without more women in STEM [science, technology, engineering and mathematics], the world will continue to be designed by and for men, and the potential of girls and women will remain untapped”, he spelled out.
Their presence is also critical in achieving the Sustainable Development Goals (SDGs), to close gender pay gaps and boost women’s earnings by $299 billion over the next ten years, according to Mr. Guterres.
“STEM skills are also crucial in closing the global Internet user gap”, he said, urging everyone to “end gender discrimination, and ensure that all women and girls fulfill their potential and are an integral part in building a better world for all”.
‘A place in science’
Meanwhile, despite a shortage of skills in most of the technological fields driving the Fourth Industrial Revolution, women still account for only 28 per cent of engineering graduates and 40 per cent of graduates in computer science and informatics, according to UNESCO.
It argues the need for women to be a part of the digital economy to “prevent Industry 4.0 from perpetuating traditional gender biases”.
UNESCO chief Audrey Azoulay observed that “even today, in the 21st century, women and girls are being sidelined in science-related fields due to their gender”.
As the impact of AI on societal priorities continues to grow, the underrepresentation of women’s contribution to research and development means that their needs and perspectives are likely to be overlooked in the design of products that impact our daily lives, such as smartphone applications.
“Women need to know that they have a place in science, technology, engineering and mathematics, and that they have a right to share in scientific progress”, said Ms. Azoulay.
‘Pathway’ to equality
Commemorating the day at a dedicated event, General Assembly President Volkan Bozkir informed that he is working with a newly established Gender Advisory Board to mainstream gender throughout all of the UN’s work, including the field of science.
“We cannot allow the COVID-19 pandemic to derail our plans for equality”, he said, adding that increasing access to science, technology, engineering and mathematics education, for women and girls has emerged as “a pathway to gender equality and as a key objective of the 2030 Agenda for Sustainable Development”.
Mr. Volkan highlighted the need to accelerate efforts and invest in training for girls to “learn and excel in science”.
“From the laboratory to the boardroom, Twitter to television, we must amplify the voices of female scientists”, he stressed.
Meanwhile, UNESCO and the L’Oréal Foundation honoured five women researchers in the fields of astrophysics, mathematics, chemistry and informatics as part of the 23rd International Prize for Women in Science.
In its newly published global study on gender equality in scientific research, To be smart, the digital revolution will need to be inclusive, UNESCO shows that although the number of women in scientific research has risen to one in three, they remain a minority in mathematics, computer science, engineering and artificial intelligence.
“It is not enough to attract women to a scientific or technological discipline”, said Shamila Nair-Bedouelle, Assistant UNESCO Director-General for Natural Sciences.
“We must also know how to retain them, ensuring that their careers are not strewn with obstacles and that their achievements are recognized and supported by the international scientific community”.
Importance of information technology and digital marketing in Today’s world
In the current times, to cope up with the demands of the changing world, we need to adopt digital and modern platforms. With the world rapidly growing towards digitalization and investing in information technology, our state is also going for unconventional means for carrying out different tasks in a more appropriate and time saving manner.
Firstly, we can take an example of online shopping. Many international and local brands have their online stores. Customers can order anything from any part of the world without traveling from one place to another. This initiative has contributed towards time saving and efficient use of technology. One can get whatever they want at their doorstep without any hustle of the traffic. This initiative has boosted the business as there are walk in customers as well as online. This initiative has also attracted a large number of audience due to ease and convenience in shopping. This phenomenon comes under the digitalization process. We should not forget the significance of internet in this regard as it was the first step towards digitalization. All the communication and digital platforms we are using are accessible to us due to internet.
Another aspect of information technology is combating the communication gap between states and its masses. Today, there are many applications like WhatsApp, Skype, Facebook, messenger etc. through which one can communicate with his/her friends, relatives without being physically present there.
We have websites of different organizations as well as educational institutions through which we can get the information of that specific organization. Like, when we are registered with an organization, all our data is stored on its official page and accessible to specific persons. Same is the case with students that their educational record is held by university and when they are registered with their institutions, they can receive any updates or any new events or job opening through emails and messages.
The Covid-19 factor cannot be ignored in this regard. Due to the rise in Corona cases, jobs have been shifted from physical to online. Work-from-home is the new normal. All this is happening due to the digitalization process. It would not be wrong to say that the progress in information technology and digital platforms has made the life easier for the people.
Another prominent component is the online banking. Through this people can easily do transactions through their phones or PC’s by logging in to their bank accounts while sitting at their home and can access it any time. Bills can be paid through it. This is definitely a sigh of relief for the people who are tired of standing in the long queue outside banks to submit their bills or complexities while going to banks and doing transactions over there. This facility has also minimized the time wasted in traffic jams and standing in queue for long hours while going to banks. This time could be used for other productive tasks.
Online registration of cars in Islamabad initiated during the COVID-19 is another wonder of digitalization process. Islamabad administration has made it easier for its people to register their cars while sitting at their homes without the fear of being infected. Food delivery systems should also be appreciated for their smart work. There are apps like food panda, cheetah etc. through which people can order their desired food through a call. Many food chains offer home deliveries that has made the lives of the people much convenient.
The much-appreciated step by the government is producing Pakistan made ventilators and stents in the view of the rapidly increasing Corona cases. This was possible due to appropriate scientific and technological knowledge. The government has also said that soon we will be seeing Pakistan made chargeable vehicles on the roads. They will prove to be economical and fuel saving; they will be easy to handle and have human friendly interface.
Developments in Nadra is another milestone as now everything is computerized, there is no paperwork required and all the records are saved in computers. Recently, our interior minister has said that Nadra will now exempt the cost of making identity cards and the card will be provided to the person after 15 days as previously it to took more time to give the card to the concerned person. Removing check posts in the capital and substituting them with other efficient measures like cameras, drones is another achievement. Another recent development in the line of digitalization that cannot be ignored is inauguration of online system by the Islamabad traffic Police through which people can get their license and other paperwork can be done through the online portal.
It can be concluded that we are gradually moving from traditional ways of working towards a digitalized era. However, there is still a room for improvement, the good thing is that people are understanding the importance of the digitalization process by gradually accepting it but further awareness through innovative campaigns does not bring any bad. An interesting take pertinent to advanced digitalization and technological growth is that it had definitely made people to completely rely on digital processes and solutions that now people have to opt for these advanced strategies in any case, whether they are comfortable with or not. Obviously, good things take time and using digital resources for fruitful purposes is not a bad idea at all; unless and until resources are not wasted.
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