Hotels & Resorts
Sofitel invites guests to “Live The French Way”

As the first international luxury hotel
brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of
the brand’s birthplace and heritage, Sofitel is launching a new global brand
campaign that reaches deeper into its French roots. Live The French Way, the campaign’s brand promise, pays homage to Sofitel’s French origin,
demonstrates the eternal allure of French style, and reinforces the brand’s
time-honored position as an ambassador of French art de vivre around the world.
“The goal of Live
the French Way is
to reinforce Sofitel’s position in the luxury segment and leverage its inherent
strengths, while also differentiating the brand from its competitors and
injecting a sense of modernity into the brand. We think guests will be
delighted to experience authentic French touches through an immersive and luxurious
journey into Sofitel’s world, wherever they may travel,” said Steven Taylor,
Chief Marketing Officer, Accor.
The brand campaign, which will introduce new programming and guest experiences
throughout the year, was co-created with BETC ETOILE ROUGE, a full-service
Paris-based agency offering
strategic, creative, and production expertise for luxury, fashion, beauty and
hospitality brands. The campaign integrates the finest of French passions, with
exclusive and inspired collaborations in film, music and food.
Celebrated photographer and director Charlotte Wales was engaged to design a
film where worldly voyageurs dive into chic and whimsical experiences. Shot on
location in France and China, the campaign invites Sofitel guests to experience
the French way of living in an authentic and indulgent way. Charlotte’s
ethereal images make use of soft lighting and subtle composition, pushing her
subjects to the forefront in the most sophisticated manner.
The voice of the Live the French Way campaign is none other than France’s most
au courant pop icon, Clara
Luciani. Influenced as much by Françoise Hardy as by Nico or Patti Smith, Clara
is a highly creative, prolific and endearing artist, and has written some of
the most illuminating songs in recent French music. Clara’s original track, “En
Voyage” was written and recorded exclusively for Sofitel.
One of the most extraordinary elements of Live the French Way, will be the introduction of Les Dîners Extraordinaires,
reinforcing Sofitel’s French culinary heritage with a supremely luxurious
touch. Celebrity Chef Yannick Alléno will create once-in-a-lifetime dining
experiences, presenting the best of modern French cuisine in spectacular,
culturally rich settings all over the world. Keeping with the brand’s free-spirited
persona, guests will not discover the exact dinner location until they arrive,
providing a spontaneous, joyful and elegant experience of arts de la table.
The campaign will also come to life on social networks through the hashtag #LiveTheFrenchWay.
Posts from the brand and its hotels will showcase the glamorous, chic and
spontaneous nature of French style, with guests and travelers encouraged to
share their best Sofitel experiences as well. A supporting media plan, which
will be introduced in 2020, will complement the Live The French Way global roll out and activities.
“Sofitel is a global ambassador of French savoir-faire
and art de vivre,” said
Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our
‘Frenchness’ is the attribute most frequently praised by our guests and most
often mentioned within their feedback, so we know that our culture is important
to them. Our unique sense of joie de
vivre is felt at our hotels in more than 40 countries across five
continents, and it’s a defining element that has become the signature of our
brand.”
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay,
celebrate and Live the French Way at Sofitel
Hotels & Resorts through the brand passions of design, gastronomy, art
& culture, and well-being. Upon arrival, guests are greeted in French by
Sofitel staff wearing made-to-measure designs created by Parisian-based fashion
designer Léa Peckre. Senses are awakened by the wafting scent of Essence de Sofitel, a gorgeous
fragrance created by renowned perfumer Lucien Ferrero, which wafts through the
hotel lobby and public spaces. Sofitel
Sound Signature by DJ Mosey sets a sultry and insouciant
atmosphere. In the late afternoon, guests indulge in Le Goûter or L’Apéritif in the hotel bars,
followed by Gastronomie Française in
the dining rooms.
With a characteristically light French touch, Sofitel will continue to offer a
whirlwind of culturally fascinating events all year long, from photography
exhibitions and fashion week events, to glittering, star-studded La Nuit by Sofitel parties, to Fête de la Musique celebrations
around the summer solstice, and Sofitel Wine
Days during the annual French wine harvest. A partnership with Dîner en Blanc in North America
invites Sofitel guests to skip the wait lists and enjoy a VIP experience within
one of the most sought-after French cultural events in the world.
Hotels & Resorts
Navarino Agora, a microcosm of handpicked experiences to launch on 1 July 2023

Costa Navarino, the sustainably driven destination in the Mediterranean, located in the Greek region of Messinia, southwest Peloponnese, introduces Navarino Agora. This new curated marketplace and incubator of art and culture will enrich the Messinian experience for everyone who visits or lives in the region. The contemporary take on the ancient agora concept, is in a privileged seaside setting at the Navarino Waterfront area and will open on 1 July.
Navarino Agora will welcome all guests and homeowners of Costa Navarino, as well as locals and visitors of Messinia, in a vibrant, multicultural environment where tradition meets modernity. The new market will showcase handpicked retail, restaurants and street food venues, an open-air cinema, VR entertainment, alongside a rich program of events featuring music and dance performances, art and book exhibitions, antiques bazaar and much more, introducing visitors to both local and international cultural experiences.
Across more than 20 retail venues, visitors will find a wide range of luxury and handcrafted clothing, shoes and beachwear, accessories, eyewear, jewellery, beauty and health products, books and homeware, alongside beauty and travel services, and a museum shop.
Various partnerships which encapsulate Costa Navarino’s multifaceted character and experience-based philosophy, will enrich the offering at Navarino Agora.
As part of the collaboration between the internationally acclaimed Kalamata Dance Festival and the Captain Vassilis and Carmen Constantakopoulos Foundation, Navarino Agora will host two dance performances during July. Within the same month, further events which aim to showcase the local cultural heritage will be held in partnership with the Foundation, starting with a music performance inspired by Ancient Messinia, while the first book bazaar will also take place.
In August, the first antiques bazaar will be held, while a classical music concert, part of the “International Kalamata Music Days” festival, will welcome visitors.
Through the strategic partnership with the Athens School of Fine Arts, students will showcase their work during the “Art Market” that will be held in September. Within the same month, the open-air cinema will host the curated program “Oxbelly Nights” in collaboration with Danaos Cinema and the renowned Greek nonprofit Oxbelly, founded by producer Christos V. Konstantakopoulos, presenting the opportunity to enjoy masterpieces on the big screen and have a discussion of the film with talent in attendance.
In a welcoming environment where creativity flourishes, Navarino Agora will also play host to portrait sketching, storytelling of myths and legends, and regular music and dance performances in association with local cultural organizations.
Complemented by a wide variety of dining options, ranging from Mediterranean and fusion cuisine to street food venues with Greek, Middle Eastern and seafood flavors, alongside ice-creams, wines and beverages, visitors will benefit from an abundant choice of offerings. The gastronomy front is further enriched through olive oil tasting sessions, introducing participants to its discerning characteristics and subtle flavors. Furthermore, Navarino Agora will host local cheese and wine pairings, a lively open-air market with fruit & vegetables, and a wine festival in October.
Hotels & Resorts
Hilton Expands Presence in Mexico with the Debut of Hilton Monterrey

Hilton today announced the opening of Hilton Monterrey, located in the business and financial district of the capital city of Nuevo León, Mexico. With an emphasis on efficient design and conscious travel, from its farm-to-table restaurant and energy-conserving technology, the 225-room property provides a modern urban oasis with the intuitive service and world-class amenities of Hilton Hotels & Resorts to deliver an exceptional stay for mindful business and leisure travelers.
“As our ninth Hilton property in this thriving metropolis and industrial hub, we are delighted to debut Hilton Monterrey as part of our growing portfolio in Mexico,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “We look forward to welcoming guests and locals alike to this stylish hotel where they can experience our elevated accommodations and enjoy a cocktail at the rooftop bar, served with our signature hospitality for which Hilton is known.”
Hilton Monterrey is conveniently located just 23 miles from Mariano Escobedo International Airport in the heart of the commercial district and connected to Galerías Valle Oriente Mall. The modern city of Monterrey lies north of the Sierra Madre Oriental Mountain range. Although historically known as an industrial city, Monterrey is rich in history and art, with the hotel located five miles away from the Mexican History Museum, Paseo Santa Lucía, the Museum of Contemporary Art and Fundidora Park.
“We’re thrilled to bring Hilton Hotels & Resorts to Monterrey, growing our flagship brand’s ever-expanding presence and best-in-class hospitality offerings in Mexico,” said Leonard Gooz, global brand head, Hilton Hotels & Resorts. “Hilton Monterrey offers thoughtful service, energizing, inviting spaces beautifully designed to reflect the destination, locally influenced dining options and memorable meetings and events, delivering an exceptional stay for business and leisure travelers alike.”
Accommodations with Inspired Design
Under the creation of world-renowned hospitality design firm Hirsch Bedner Associates (HBA), Hilton Monterrey’s design concept highlights the city’s contrast of urban architecture and its surrounding natural beauty. A neutral palette offset by dark contrasting tones and elements of misty blue reflects the area’s beautiful landscape. Elements of stone, wood and metals combine to create a tranquil ambiance for relaxation or work.
Hilton Monterrey’s 225 rooms offer guests a choice of unobstructed city skyline views or sweeping mountain views paired with amenities that deliver the comfort and convenience for which Hilton is known, including complimentary high-speed Wi-Fi, 55-inch flat-panel HDTVs, a dedicated work desk, rainfall shower, ample closet space and more. The design places high importance on energy efficiency, from heat recovery systems to save natural gas, to water-saving toilet tanks and showers, and an automation system that maintains the rooms at a certain temperature when guests are out exploring the city.
The elegantly appointed presidential suite represents the height of sophistication at Hilton Monterrey with its floor-to-ceiling windows, spacious living area, kitchenette, well-appointed king bed, desk for a quiet work area, access to the Executive Lounge, and oversized, modern bathroom with a free-standing soaking tub.
Dining to Inspire the Senses
Hilton Monterrey is home to three onsite dining experiences for guests and locals alike. Chef Alejandro González leads Hilton Monterrey’s culinary vision using innovative techniques and creating experiences that go beyond the senses with dishes inspired by the traditional cuisine of Mexico and grounded on sustainable practices and respect of the seasonality of the local ingredients.
Farm-to-table seasonal restaurant Härth is open for breakfast, lunch and dinner, serving local and international cuisine with sustainable ingredients from local and regional vendors. Dishes that will tantalize the taste buds include shrimp ravioli with spicy tuna tartar in a Huancaína sauce and Tetela, a triangular corn tortilla filled with duck confit, breaded egg yolk and pea sprouts, served over homemade mole. The hotel’s signature Härth Bar, located adjacent to Härth, serves all-day fresh cocktails with seating available on its terrace. On the rooftop, guests can discover Wander, the hotel’s rooftop bar and lounge serving up the best views in the city along with cocktails and a special selection of international street food.
Flexible Meetings and Events Space
With eight meeting spaces spanning over 12,000 square feet, Hilton Monterrey’s flexible event space can accommodate a variety of settings from small social gatherings to large business conferences. Venues include an exquisite pre-function foyer and outdoor terrace, the triple-height, 24-foot ceiling Magnolia ballroom that can host up to 600 attendees, a boardroom and individual meeting rooms named after native trees of Nuevo León, all with onsite catering support available.
Hilton Monterrey participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 19 world-class brands. Hilton Honors members have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi, and access to the Hilton Honors mobile app.
Hilton Monterrey is the latest addition to Hilton’s rapidly expanding portfolio in Mexico, where guests are currently welcomed at approximately 90 hotels and resorts, with approximately 25 additional properties in development.
Hotels & Resorts
IMARAT signs Agreement to Construct its Fourth Hotel in Collaboration with Marriott International

IMARAT Group has signed a franchise agreement with Marriott International to develop a Courtyard by Marriott project in DHA Multan. The signing ceremony took place at Marriott International’s Office in Dubai.
Marriott International was represented in the ceremony by Satya Anand, President, Europe Middle East & Africa, Phil Andreopoulos, Chief Operating Officer, Owner and Franchise Services, Europe, Middle East & Africa, Chadi Hauch, Regional Vice President – Development, Middle East and Ziad Abi Raad, Director Lodging Development.
The event was attended by Chairman IMARAT Group, Mr. Shafiq Akbar, Director IMARAT Hospitality, Mr. Farhan Javed, IMARAT’s Chief Commercial Officer, Mr. Saad Ahmed Awan.
Chairman IMARAT Group, Mr. Shafiq Akbar, while speaking on the occasion, said, “On this day, we are elated to witness the culmination of years of effort; a collaboration with Marriott International to construct Courtyard by Marriott in DHA Multan. I see this project as the ‘Jewel of South Punjab’, a state of the art hospitality initiative that will give Pakistan’s, particularly South Punjab’s hotel and tourism sectors a much-needed economic boost”.
Satya Anand, President, Europe, Middle East & Africa, Marriott International commented, “We are delighted to strengthen our relationship with the IMARAT Group and expand our portfolio of in Pakistan. There is an unmet demand for hotel accommodation in South Punjab and with the Courtyard by Marriott Multan we look forward to supporting the expansion of the hospitality landscape in the market.”
Expressing his views at the signing ceremony, Group Director IMARAT Hospitality, Farhan Javed said, “IMARAT envisions and executes projects to take the hospitality sector of Pakistan to a level where we are at par with the international standards. By offering the best services in the hospitality business, Courtyard by Marriott is unquestionably on the verge of creating a benchmark in the sector.”
Since it first opened its doors more than 35 years ago, Courtyard by Marriott has been dedicated to creating an environment where great things can happen. Today, Courtyard is the hotel brand of choice for ambitious and enterprising guests who see business travel as a driver of personal fulfillment and professional growth.
Courtyard by Marriott is expected to be an ideal fit South Punjab and Multan. Multan, being the fifth-most densely populated city in Pakistan, serves as South Punjab’s economic and cultural hub. The new collaboration between Imarat and Marriott International aims to meet the demand for quality hospitality accommodation in the market.
IMARAT Group, one of Pakistan’s top real estate player, continues to construct and develop major projects that are coherent with the concept of transforming the real estate dynamics in the country. IMARAT’s top notch construction and property management seeks to assist Pakistan in making a name in the international hospitality sector.
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