As the first international luxury hotel
brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of
the brand’s birthplace and heritage, Sofitel is launching a new global brand
campaign that reaches deeper into its French roots. Live The French Way, the campaign’s brand promise, pays homage to Sofitel’s French origin,
demonstrates the eternal allure of French style, and reinforces the brand’s
time-honored position as an ambassador of French art de vivre around the world.
“The goal of Live the French Way is to reinforce Sofitel’s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand. We think guests will be delighted to experience authentic French touches through an immersive and luxurious journey into Sofitel’s world, wherever they may travel,” said Steven Taylor, Chief Marketing Officer, Accor.
The brand campaign, which will introduce new programming and guest experiences throughout the year, was co-created with BETC ETOILE ROUGE, a full-service Paris-based agency offering strategic, creative, and production expertise for luxury, fashion, beauty and hospitality brands. The campaign integrates the finest of French passions, with exclusive and inspired collaborations in film, music and food.
Celebrated photographer and director Charlotte Wales was engaged to design a film where worldly voyageurs dive into chic and whimsical experiences. Shot on location in France and China, the campaign invites Sofitel guests to experience the French way of living in an authentic and indulgent way. Charlotte’s ethereal images make use of soft lighting and subtle composition, pushing her subjects to the forefront in the most sophisticated manner.
The voice of the Live the French Way campaign is none other than France’s most au courant pop icon, Clara Luciani. Influenced as much by Françoise Hardy as by Nico or Patti Smith, Clara is a highly creative, prolific and endearing artist, and has written some of the most illuminating songs in recent French music. Clara’s original track, “En Voyage” was written and recorded exclusively for Sofitel.
One of the most extraordinary elements of Live the French Way, will be the introduction of Les Dîners Extraordinaires, reinforcing Sofitel’s French culinary heritage with a supremely luxurious touch. Celebrity Chef Yannick Alléno will create once-in-a-lifetime dining experiences, presenting the best of modern French cuisine in spectacular, culturally rich settings all over the world. Keeping with the brand’s free-spirited persona, guests will not discover the exact dinner location until they arrive, providing a spontaneous, joyful and elegant experience of arts de la table.
The campaign will also come to life on social networks through the hashtag #LiveTheFrenchWay. Posts from the brand and its hotels will showcase the glamorous, chic and spontaneous nature of French style, with guests and travelers encouraged to share their best Sofitel experiences as well. A supporting media plan, which will be introduced in 2020, will complement the Live The French Way global roll out and activities.
“Sofitel is a global ambassador of French savoir-faire and art de vivre,” said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our ‘Frenchness’ is the attribute most frequently praised by our guests and most often mentioned within their feedback, so we know that our culture is important to them. Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of our brand.”
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and Live the French Way at Sofitel Hotels & Resorts through the brand passions of design, gastronomy, art & culture, and well-being. Upon arrival, guests are greeted in French by Sofitel staff wearing made-to-measure designs created by Parisian-based fashion designer Léa Peckre. Senses are awakened by the wafting scent of Essence de Sofitel, a gorgeous fragrance created by renowned perfumer Lucien Ferrero, which wafts through the hotel lobby and public spaces. Sofitel Sound Signature by DJ Mosey sets a sultry and insouciant atmosphere. In the late afternoon, guests indulge in Le Goûter or L’Apéritif in the hotel bars, followed by Gastronomie Française in the dining rooms.
With a characteristically light French touch, Sofitel will continue to offer a whirlwind of culturally fascinating events all year long, from photography exhibitions and fashion week events, to glittering, star-studded La Nuit by Sofitel parties, to Fête de la Musique celebrations around the summer solstice, and Sofitel Wine Days during the annual French wine harvest. A partnership with Dîner en Blanc in North America invites Sofitel guests to skip the wait lists and enjoy a VIP experience within one of the most sought-after French cultural events in the world.
A Splendid Summer in Atlantis, The Palm
It’s no secret that June in Dubai means temperatures are a little higher than usual. But that doesn’t mean you can’t make the most of every single minute of your dream holiday at Atlantis, The Palm.
From making a splash with our
action-packed watersports offering to enjoy a once-in-a-lifetime journey with
the beautiful residents of Dolphin Bay, there’s a whole host of brilliant things to do and unique ways to cool off.
Here are a few of our top tips to make the most of the summer, beat the heat and create everlasting memories.
Underwater Yoga at The Lost
Limber up for a yoga session like no other. Guests can practice their best Warrior Pose against a beautiful backdrop of more than 65,000 marine animals in our spectacular Lost Chambers Aquarium. Whether you’re a yoga guru or a complete beginner, you can join in the fun and improve your strength, flexibility, and balance with the help of an expert teacher.
Underwater Fun with Our
Dolphins are some of the world’s most charming and awe-inspiring creatures and here at Atlantis, you can see for yourself exactly why. If you book our new Dolphin Snorkel experience, it will be love at first sight as you don your snorkel gear and swim with the friendly residents of Dolphin Bay. You’ll have a unique perspective of the sheer beauty of these incredible mammals playing, interacting and having fun together. Furthermore, our brainy team of marine experts is present to tell you all you need to know about the charming dolphins.
Thrills And Spills with
If you like nothing more than taking to the open waters, then Atlantis is the perfect place for you. We have a huge range of exciting watersport activities for you to choose from, including kayaking, banana boats, and paddle boarding. There’s also a variety of amazing activity packages, such as lessons in sailing, windsurfing, and waterskiing. The only challenge will be finding the time to try them all before you leave.
Relax and Unwind at Shuiqi Spa
For many of us, holidays are a time to switch off from the outside world and leave the stresses and strains behind. Luckily, Atlantis has plenty of great ways for you to do just that, including a range of gorgeous treatments at the superb ShuiQi Spa. Let the expert staff melt your troubles away with pampering treatments such as the Zerobody floating experience, an invigorating Salt Scrub or a 60-minute ESPA Deep Muscle Massage, among others.
Go on, you’ve earned it.
Hampton by Hilton Opens Its Doors in Utrecht
Hampton by Hilton Utrecht Central Station opens its doors to guests. The hotel is the latest addition to the growing Hampton by Hilton portfolio, the global value hotel brand known for its commitment to providing thoughtful service, one of Hilton’s (NYSE: HLT) 17 market-leading brands.
The 193-room property is within the heart of Utrecht, allowing guests to explore all the city has to offer, including Hoog Catharijne Shopping Mall, the original Miffy Museum, the Dom Tower of Utrecht and the famous canals of Utrecht.
Hampton by Hilton Utrecht Central Station offers a complimentary breakfast to every guest, while rooms are fully equipped with comfortable bedding, a workstation, hairdryer, iron & ironing board, tea & coffee facilities and free Wi-Fi, along with fitness facilities.
Matthias Bloemhard, Hampton by Hilton Utrecht Central Station general manager, comments: “We are very excited to open this hotel in the heart of the Netherlands. The location is just great with direct access to both the city center and the biggest public transport hub of the country. The team and I are looking forward to bringing Hamptonality to the great city of Utrecht!”
Hampton by Hilton Utrecht Central Station is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee
Hampton by Hilton Utrecht Central Station is located at Boven Catharijne Poort 4, in the Hoog Catharijne Shopping Mall. The property is owned and managed by FS NL Holdings BV.
10 Reasons to Visit Four Seasons Hotel Cairo at Nile Plaza This Summer
As the sun gets brighter and the nights get longer, summer in Cairo is the ultimate opportunity to wake up every day to marvel views of the legendary Nile and magical Cairo’s skyline. Being the heartbeat of the Nile, Four Seasons Hotel Cairo at Nile Plaza makes for the perfect starting point to experience what Cairo has to offer this summer.
From centuries-old museums and galleries to music festivals and exhilarating concerts, summertime in Cairo is as exciting as diverse with Four Seasons Hotel Cairo at Nile Plaza Concierge team sharing the favourite things to do this summer in the vibrant city.
Attend the Citadel Music Festival
Salah El Din Citadel dominates Cairo’s skyline and was the nerve centre of Egypt for almost 700 years. In August, the Citadel will turn into an arts and culture centre during its annual two-week music festival. Organized by Cairo Opera House, the festival hosts various art performances by local and international artists in a unique experience with a breath taking backdrop of the 12th-century Citadel.
Soak Up the Sun with a Cooling Dip
One of the best things about Cairo is the long morning hours. Take advantage and escape the heat into one of three rooftop swimming pools at Four Seasons Cairo at Nile Plaza. Lounge with a refreshing drink in hand; and let the cooling breeze that follows blow away any stressful thoughts.
Travel Back in Time with Cairo’s Most Fascinating Palaces
When summer weather strikes, take activities indoors while exploring Cairo’s lavish palaces. From the masterpieces at Princess Aisha Fahmy Palace and the luxurious Manial Palace that tells the story of botanical eloquence and architectural grandeur, to Amir Taz Palace, Abdeen Palace and many more tell great stories of Cairo’s modern history.
Embrace the Warm Weather at the Spa
A hot summer day in Cairo is just the perfect time to set the mood for well-being at Four Seasons Spa – an oasis of peace in the summer heat with treatments designed to prep and prime guests to soak up that warm summer sun while reviving some of the pharaohs’ beauty secrets.
Spend an Afternoon with the Pharaohs
Home to the world’s most extensive collection of ancient Egyptian antiquities, the 107 hall Egyptian Museum features an incredible 160,000 objects on display with artefacts spanning 5,000 years of the pharaonic era. To beat summer heat, the museum opens during late afternoon every Sunday and Thursday.
Get Lost in Cairo’s 1000-Year Old Market; Khan El Khalili
Few places in Cairo can match the energy of Khan El Khalili market, especially in the evenings when the entire area is lit up with colourful lanterns. Chef Concierge Dalia Khalil recommends experiencing the essence of old Cairo and visiting the legendary 240-year old El Feshawy café.
Cheer the Africa Cup of Nations – Egypt 2019
Be part of the continent’s biggest football competition, as Egypt is hosting the 32nd Africa Cup of Nations from June 21 to July 19, 2019. The Concierge team at Four Seasons Hotel Cairo at Nile Plaza are the go-to for booking tickets and information. For those eager to catch their favourite match on the big screen, the Hotel will turn Upper Deck Lounge into a fan-zone with panoramic pool views.
Have a Sunset Picnic in a Felucca, a Traditional Wooden Sailing Boat
A felluca is a traditional wooden sailing boat used by the pharaohs throughout history, and is definitely a must-do while in Cairo. The boat will carry guests on a smooth sail across the Nile, while sipping oriental tea with mint and watching as some of Cairo’s remarkable landmarks become the backdrop. Such an experience with huge astonishment is just steps away from Four Seasons Cairo at Nile Plaza.
Skiing does not have to stop just because it is summer in Cairo. Egypt’s first snow park Ski Egypt is just the perfect fun destination for all ages. The park offers snow-filled winter wonderland all year round, from skiing, slope snowboarding to sledging and sliding.
Extend Cairo Adventures with Complimentary 4th Night
It is the time to experience a vibrant summer getaway in the beating heart of Cairo over the marvel views of the Nile at Four Seasons Hotel Cairo at Nile Plaza. To extend a stay in Cairo longer, the Hotel offers the Stay Longer – Fourth Night Free package to explore the vibrant city of Cairo.
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