As the first international luxury hotel
brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of
the brand’s birthplace and heritage, Sofitel is launching a new global brand
campaign that reaches deeper into its French roots. Live The French Way, the campaign’s brand promise, pays homage to Sofitel’s French origin,
demonstrates the eternal allure of French style, and reinforces the brand’s
time-honored position as an ambassador of French art de vivre around the world.
“The goal of Live the French Way is to reinforce Sofitel’s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand. We think guests will be delighted to experience authentic French touches through an immersive and luxurious journey into Sofitel’s world, wherever they may travel,” said Steven Taylor, Chief Marketing Officer, Accor.
The brand campaign, which will introduce new programming and guest experiences throughout the year, was co-created with BETC ETOILE ROUGE, a full-service Paris-based agency offering strategic, creative, and production expertise for luxury, fashion, beauty and hospitality brands. The campaign integrates the finest of French passions, with exclusive and inspired collaborations in film, music and food.
Celebrated photographer and director Charlotte Wales was engaged to design a film where worldly voyageurs dive into chic and whimsical experiences. Shot on location in France and China, the campaign invites Sofitel guests to experience the French way of living in an authentic and indulgent way. Charlotte’s ethereal images make use of soft lighting and subtle composition, pushing her subjects to the forefront in the most sophisticated manner.
The voice of the Live the French Way campaign is none other than France’s most au courant pop icon, Clara Luciani. Influenced as much by Françoise Hardy as by Nico or Patti Smith, Clara is a highly creative, prolific and endearing artist, and has written some of the most illuminating songs in recent French music. Clara’s original track, “En Voyage” was written and recorded exclusively for Sofitel.
One of the most extraordinary elements of Live the French Way, will be the introduction of Les Dîners Extraordinaires, reinforcing Sofitel’s French culinary heritage with a supremely luxurious touch. Celebrity Chef Yannick Alléno will create once-in-a-lifetime dining experiences, presenting the best of modern French cuisine in spectacular, culturally rich settings all over the world. Keeping with the brand’s free-spirited persona, guests will not discover the exact dinner location until they arrive, providing a spontaneous, joyful and elegant experience of arts de la table.
The campaign will also come to life on social networks through the hashtag #LiveTheFrenchWay. Posts from the brand and its hotels will showcase the glamorous, chic and spontaneous nature of French style, with guests and travelers encouraged to share their best Sofitel experiences as well. A supporting media plan, which will be introduced in 2020, will complement the Live The French Way global roll out and activities.
“Sofitel is a global ambassador of French savoir-faire and art de vivre,” said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our ‘Frenchness’ is the attribute most frequently praised by our guests and most often mentioned within their feedback, so we know that our culture is important to them. Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of our brand.”
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and Live the French Way at Sofitel Hotels & Resorts through the brand passions of design, gastronomy, art & culture, and well-being. Upon arrival, guests are greeted in French by Sofitel staff wearing made-to-measure designs created by Parisian-based fashion designer Léa Peckre. Senses are awakened by the wafting scent of Essence de Sofitel, a gorgeous fragrance created by renowned perfumer Lucien Ferrero, which wafts through the hotel lobby and public spaces. Sofitel Sound Signature by DJ Mosey sets a sultry and insouciant atmosphere. In the late afternoon, guests indulge in Le Goûter or L’Apéritif in the hotel bars, followed by Gastronomie Française in the dining rooms.
With a characteristically light French touch, Sofitel will continue to offer a whirlwind of culturally fascinating events all year long, from photography exhibitions and fashion week events, to glittering, star-studded La Nuit by Sofitel parties, to Fête de la Musique celebrations around the summer solstice, and Sofitel Wine Days during the annual French wine harvest. A partnership with Dîner en Blanc in North America invites Sofitel guests to skip the wait lists and enjoy a VIP experience within one of the most sought-after French cultural events in the world.
Mandarin Oriental To Debut At Costa Navarino In Spring 2023
Mandarin Oriental Hotel Group and TEMES S.A., a leading developer and operator in high-end tourism and real estate, will introduce the first Mandarin Oriental property in Greece, at Costa Navarino – the prime sustainable destination in the Mediterranean – in spring 2023.
Mandarin Oriental, Costa Navarino will be located at Navarino Bay, an integrated resort area at Costa Navarino, in the region of Messinia, southwest Peloponnese, amidst a breathtaking 140-hectare natural landscape, overlooking the historic Bay of Navarino.
The beachfront luxury resort will feature 99 guest rooms, including 48 spacious earth-sheltered pool villas, all with outdoor terraces and stunning sea views, along with five restaurants and bars. Crafted by renowned Greek architects, Tombazis & Associates Architects and K-Studio, the unique design is aligned with Costa Navarino’s sustainable principles, featuring planted roofs blending into the natural topography of the land and the use of local materials.
Additionally, this ultra-premium resort is set to feature a 1,500 m2 spa and fitness center with a stunning 25 m indoor-outdoor pool and sweeping sea views, complemented by state-of-the-art heat experiences and Mandarin Oriental’s signature wellness therapies in specially designed indoor treatment rooms and outdoor pavilions.
“We are delighted to be opening our first property in Greece in Costa Navarino and look forward to sharing this striking combination of unspoiled landscape, olive groves, pristine beaches and authentic Greek culture in the region with our guests,” said James Riley, Group Chief Executive of Mandarin Oriental. “We are pleased to partner with TEMES, the group that has been responsible for the creation of Costa Navarino as a bourgeoning tourism destination.”
“Mandarin Oriental is renowned for delivering exemplary service and exclusive experiences in some of the most noted properties around the world,” said Achilles V. Constantakopoulos, Chairman of TEMES. “We are proud to have the Group bring their hospitality expertise for the first time to Greece, signifying the further growth of Costa Navarino, which is becoming a top international destination to visit and to live”.
Navarino Bay is already home to The Bay Course, an 18-hole signature golf course designed by Robert Trent Jones II, as well as the award-winning earth-sheltered Bay Clubhouse, which harmoniously blends into the lush landscape, overlooking the Bay of Navarino.
Guests of Mandarin Oriental, Costa Navarino will also benefit from the destination’s other resort areas, and experience a vast range of outdoor activities, from biking and hiking to rock-climbing, tennis and water sports, as well as three more signature golf courses. Additionally, a variety of dining venues and leisure activities are available across Navarino Dunes and Navarino Waterfront.
Moreover, Mandarin Oriental, Costa Navarino will be adjacent to Navarino Agora, an open marketplace with retail, artisanal street food, open-air cinema, and authentic local experiences by day and night.
Marriott International Signs Agreement to Debut W Costa Navarino
Set to welcome guests this summer, W Costa Navarino will bring detail-driven design and inspiring energy to the new Navarino Waterfront
Marriott International, Inc. today announced it has signed an agreement with TEMES S.A., a leading developer and operator in high end tourism and real estate, to debut the W Hotels Worldwide brand in Greece with the opening of W Costa Navarino. Expected to open in summer 2022, W Costa Navarino is anticipated to mark the latest addition to the ever-expanding W Escapes portfolio in Europe following locations in Spain, Switzerland and Portugal.
The new W Escape will be located in Navarino Waterfront, the newest integrated resort of Costa Navarino – the prime sustainable destination in the Mediterranean. The 13-hectare beachfront destination is located in Messinia, southwest Peloponnese. Designed by renowned Greek architects, Tombazis and Associates Architects, W Costa Navarino is inspired by the region’s traditional residential areas and set to use local, natural materials such as stone, wood and reed. The distinctive interiors will be led by London-based MKV Design. The Escape is expected to feature 246 stylish rooms, suites, and villas, many with private pools staged in the Bay of Navarino with stunning Ionian Sea views.
‘‘We are thrilled to build on our fantastic relationship with TEMES S.A. to open W Costa Navarino, strengthening Marriott International’s presence in this Mediterranean paradise,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “Joining our portfolio of coveted W Escapes around the world, W Costa Navarino will add a distinct take on modern luxury to Navarino Waterfront. We look forward to welcoming free-spirited travelers to this new luxury playground.”
W Costa Navarino is set to offer five dining venues including a destination beach club overlooking a long sandy shore, designed by Athens-based K-Studio. The ‘Culinary Square’ is the hotel’s playful take on a deli food market with individual outlets creating a socially driven destination for all day dining. Other planned amenities include a sunset bar and the signature W Living Room. Guests will also be able to enjoy experiences and dining at neighbouring venues in Costa Navarino including the new Navarino Agora, an open marketplace with retail, street food, open-air cinema and exciting programming throughout the day and night.
“W Costa Navarino will generate a unique energy encouraging free expression and connection between a diverse mix of people, whilst respecting and honoring authentic experiences and cultures. In this important chapter for the growth of the destination, we believe W Costa Navarino will significantly contribute to our vision in further establishing Messinia as a top international destination to visit and to live,” said Achilles V. Constantakopoulos, Chairman TEMES S.A.
Tennis courts and a water sports hub are part of the vision for guests to enjoy at W Costa Navarino, along with access to the destination’s four signature golf courses and an array of outdoor programming including biking, hiking, rock-climbing and sailing.
There are currently two Marriott International properties in Costa Navarino— The Westin Resort Costa Navarino, offering travellers and families countless well-being activities and The Romanos, a Luxury Collection Resort, offering exquisite architecture, butler service and epicurean experiences.
5 Reasons To Go Offline at Four Seasons Resorts in Bali
Free WiFi is expected at five-star hotels nowadays, and as such it’s a standard inclusion for guests of Four Seasons Resort Bali at Jimbaran Bay and Four Seasons Resort Bali at Sayan. But the paradox of the internet and social media can be a very anti-social holiday where our phones never leave our sides. Here, we present five exclusive Four Seasons experiences that will inspire you to be in the moment. Ranging from water blessings to high-flying yoga and surf tours, you’ll be disconnecting from the internet and reconnecting to each other and the wonderful world around you.
Can You Keep A Secret? This exclusive temple tour is not on anyone’s bucket list. We ask guests to help us keep it that way, by resisting the urge to post the temple on social media. If you agree, our guide will take you on a scenic three-hour tour from Four Seasons Sayan in an open-air vintage VW through nearby yet untouched rice farming villages. Visit historic sites include a secluded water temple where you are welcome to bathe, or simply to enjoy the serene and undiscovered atmosphere far from selfie sticks.
Learn to surf in the sheltered confines of Jimbaran Bay or take a boat trip to explore Bali’s world-class breaks with Tropicsurf’s coaches and guides. On-site at Four Seasons Jimbaran Bay, the Tropicsurf philosophy is based on small groups (maximum four people) and avoiding the crowds to take your surfing to the next level, faster. For the ultimate adventure, take Asia’s only heli-surfing tour to ride uncrowded waves in pristine conditions off the east coast of Java.
Bali is home to thousands of beautiful Hindu temples. We invite you to go beyond the most famous landmarks and explore hidden gems like the Goa Gong 9th century cave temple. Open to visitors by appointment only, this natural archaeological site is nearby Four Seasons Jimbaran Bay. Our resort priest Ajik Ngurah will be your guide to explore the cave’s shrines and stalactites, and can also arrange a melukat water purification ritual. Not something you want to be holding your phone for!
Discover the beauty of the Ayung – Bali’s longest river and part of the ancient UNESCO World Heritage-listed subak irrigation system. Our guided Four Seasons Private Rafting Adventure takes you through easy rapids flanked by virgin jungle, rice terraces and majestic gorges. Hop out of your raft and let yourself float down a quiet and calm stretch of the river, gazing up into the canopy overhead. Make a riverside landing directly at Four Seasons Sayan, where we’ll be waiting to welcome you back home.
Experience the intimacy of Trust Yoga, the newest addition to the inspiring wellness program at Four Seasons Jimbaran Bay. Head to the ocean-front yoga pavilion and partner up with your soul mate, a friend or relative. Take turns being guide and flier, with postures that both require and build trust, strengthening your bond to each other and extending your practice. Our yoga instructor will lead each couple through this joyful 75-minute class, adapting postures to suit all levels. A fun way to connect emotionally and physically to someone special in your life, and a reminder that the best connections are human connections.
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