As the first international luxury hotel
brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of French style and art de vivre. In celebration of
the brand’s birthplace and heritage, Sofitel is launching a new global brand
campaign that reaches deeper into its French roots. Live The French Way, the campaign’s brand promise, pays homage to Sofitel’s French origin,
demonstrates the eternal allure of French style, and reinforces the brand’s
time-honored position as an ambassador of French art de vivre around the world.
“The goal of Live the French Way is to reinforce Sofitel’s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand. We think guests will be delighted to experience authentic French touches through an immersive and luxurious journey into Sofitel’s world, wherever they may travel,” said Steven Taylor, Chief Marketing Officer, Accor.
The brand campaign, which will introduce new programming and guest experiences throughout the year, was co-created with BETC ETOILE ROUGE, a full-service Paris-based agency offering strategic, creative, and production expertise for luxury, fashion, beauty and hospitality brands. The campaign integrates the finest of French passions, with exclusive and inspired collaborations in film, music and food.
Celebrated photographer and director Charlotte Wales was engaged to design a film where worldly voyageurs dive into chic and whimsical experiences. Shot on location in France and China, the campaign invites Sofitel guests to experience the French way of living in an authentic and indulgent way. Charlotte’s ethereal images make use of soft lighting and subtle composition, pushing her subjects to the forefront in the most sophisticated manner.
The voice of the Live the French Way campaign is none other than France’s most au courant pop icon, Clara Luciani. Influenced as much by Françoise Hardy as by Nico or Patti Smith, Clara is a highly creative, prolific and endearing artist, and has written some of the most illuminating songs in recent French music. Clara’s original track, “En Voyage” was written and recorded exclusively for Sofitel.
One of the most extraordinary elements of Live the French Way, will be the introduction of Les Dîners Extraordinaires, reinforcing Sofitel’s French culinary heritage with a supremely luxurious touch. Celebrity Chef Yannick Alléno will create once-in-a-lifetime dining experiences, presenting the best of modern French cuisine in spectacular, culturally rich settings all over the world. Keeping with the brand’s free-spirited persona, guests will not discover the exact dinner location until they arrive, providing a spontaneous, joyful and elegant experience of arts de la table.
The campaign will also come to life on social networks through the hashtag #LiveTheFrenchWay. Posts from the brand and its hotels will showcase the glamorous, chic and spontaneous nature of French style, with guests and travelers encouraged to share their best Sofitel experiences as well. A supporting media plan, which will be introduced in 2020, will complement the Live The French Way global roll out and activities.
“Sofitel is a global ambassador of French savoir-faire and art de vivre,” said Joao Rocco, Vice President, Luxury Brand Management, Sofitel Brands. “Our ‘Frenchness’ is the attribute most frequently praised by our guests and most often mentioned within their feedback, so we know that our culture is important to them. Our unique sense of joie de vivre is felt at our hotels in more than 40 countries across five continents, and it’s a defining element that has become the signature of our brand.”
Modern luxury voyageurs are invited to eat, sleep, enjoy, travel, stay, celebrate and Live the French Way at Sofitel Hotels & Resorts through the brand passions of design, gastronomy, art & culture, and well-being. Upon arrival, guests are greeted in French by Sofitel staff wearing made-to-measure designs created by Parisian-based fashion designer Léa Peckre. Senses are awakened by the wafting scent of Essence de Sofitel, a gorgeous fragrance created by renowned perfumer Lucien Ferrero, which wafts through the hotel lobby and public spaces. Sofitel Sound Signature by DJ Mosey sets a sultry and insouciant atmosphere. In the late afternoon, guests indulge in Le Goûter or L’Apéritif in the hotel bars, followed by Gastronomie Française in the dining rooms.
With a characteristically light French touch, Sofitel will continue to offer a whirlwind of culturally fascinating events all year long, from photography exhibitions and fashion week events, to glittering, star-studded La Nuit by Sofitel parties, to Fête de la Musique celebrations around the summer solstice, and Sofitel Wine Days during the annual French wine harvest. A partnership with Dîner en Blanc in North America invites Sofitel guests to skip the wait lists and enjoy a VIP experience within one of the most sought-after French cultural events in the world.
Aloft Hotels Makes a Splash in Bali with the Opening of Aloft Bali Seminyak
Aloft Hotels, Marriott International’s hotel brand for music enthusiasts and tech-savvy travelers, announces the opening of Aloft Bali Seminyak. Located in the heart of vibrant Seminyak, the brand-new, urban-inspired hotel features interactive social spaces and modern style, along with a fresh new social scene to Bali as the first Aloft hotel to open on the island.
“We are excited to be unveiling the Aloft Hotels brand in Bali,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia-Pacific, Marriott International. “The new Aloft Bali Seminyak is set to own the stage as the hottest gathering hub for travelers visiting the well-known social scene of Seminyak. From its bold design to its live music programming, locals and guests alike can experience the next generation of hotels that will enhance their stay while vacationing on island paradise.”
Aloft Bali Seminyak embodies the brand’s new tech-forward, future-proofed design philosophy with a lively, industrial-inspired aesthetic intermixed with distinct local touches that complement the free-flowing open spaces. The hotel is home to 80 modern and stylish guest rooms designed with the brand’s signature artful and innovative loft layout in mind, featuring airy nine-foot-ceilings, Aloft’s ultra-comfortable beds and contemporary décor with Balinese accents. In addition, the hotel features eight guest rooms with direct access to a lap pool, complete with stunning views of a tropical hanging garden. Each guest room is completed with fast and free Wi-Fi, 55-inch smart TV, Bluetooth speakers, and a refreshment station, while the modern bathrooms come with a walk-in rainfall shower.
The hotel features a variety of dining and social spaces including its main attraction: The Kahuna rooftop restaurant, which serves up a fusion of eclectic fare with a playful twist on international and local cuisine complemented by mesmerizing sea views as a backdrop. Re:fuel by AloftSM offers the brand’s signature 24/7 grab-and-go options ranging from light meals, snacks, healthy bites, beverages, and more.
The open and expressive lobby is adjacent to Re:mixSM lounge that provides locals and travellers a space to mix and mingle. The brand’s signature W XYZ® bar offers signature cocktails and light bites for guests to enjoy over live music as part of the brand’s iconic Live At Aloft Hotels music series which offers emerging local artists a platform to showcase their musical talent.
For guests looking to stay fit while travelling, the hotel has a 24/7 Re:chargeSM fitness centre with state-of-the-art equipment. Guests can also take in views of the sea from the hotel’s rooftop infinity pool, Splash, that features live music and DJ’s spinning until late.
Business travellers can make use of the two multi-functional, tech-forward meeting spaces equipped with fast and free Wi-Fi, which can also be transformed into an intimate event venue accommodating up to 66 people.
“We are thrilled to open the first Aloft hotel in Bali and to welcome the next generation of travellers to Indonesia’s most famous island destination,” said Kristanti Tannady, General Manager, Aloft Bali Seminyak. “Aloft Bali Seminyak offers a fresh hospitality experience, which brings a contrast between contemporary and traditional designs as well as a blend of both lively and serene lifestyles for guests.
Conveniently located within walking distance to the beach, Aloft Bali Seminyak is nestled in the middle of Bali’s prominent neighborhoods: Seminyak, Petitenget, and Canggu. This provides guests with quick and easy access to a variety of popular attractions, activities, and endless entertainment and dining options – from the surfers’ paradise Echo Beach to stretches of shopping boutiques and trendy hang out spots including Potato Head Club, Finns Beach Club, Tropical Beach Club, La Fa Vela, Motel Mexicola, and much more.
Aloft currently operates 176 lifestyle hotels globally. There are 132 Aloft hotels in the signed pipeline expected to open in North America, Caribbean & Latin America, Europe, Middle East & Africa, and Asia Pacific.
Westin Hotels & Resorts Debuts In Monterrey, Mexico
Westin Hotels & Resorts is continuing its commitment of bringing unmatched wellness offerings to Mexico with the opening of The Westin Monterrey Valle, the brand’s first hotel in Monterrey, and its 8th property in Mexico. Acquired by Fibra Inn and operated by Grupo Hotelero Prisma, the new Westin Monterrey Valle is located in the heart of the city´s famous San Pedro Garza Garcia neighborhood – one of the most prestigious areas in Monterrey.
Embracing the brand’s core pillars of Eat Well, Sleep Well and Move Well, the new Westin Monterrey Valle offers business and leisure travelers’ unmatched, signature wellness experiences that incorporate local influences across the culinary, spa, and design elements.
“The Westin Monterrey Valle will set a new standard of hospitality in Monterrey by transforming the way travelers experience wellbeing in one of Mexico’s most important cities”, said Beat Meier, General Manager of The Westin Monterrey Valle. “We are extremely excited to offer our signature wellness programs that will help our guests eat, sleep, move, feel, work and play well while they stay at our wonderful hotel”.
The new Monterrey hotel features 174 beautifully designed rooms and suites, all equipped with Westin’s world-renowned Heavenly® Bed, which is uniquely designed to revitalize the body and mind for a night of restorative sleep.
Guests looking to stay fit while traveling can make use of the 24- hour Westin WORKOUT® fitness center that is complete with state-of-the-art fitness equipment including TRX and BOSU functional training equipment. The hotel also features a semi-Olympic outdoor swimming pool on its rooftop, offering the perfect complement to any workout. The hotel offers its signature Gear Lending program, providing New Balance® shoes and athletic wear for guests who like to pack light.
Guests looking to relax and recharge can visit the hotel’s Heavenly Spa by WestinTM and choose from the latest in beauty treatments. The tranquil spa facility offers holistic massages, sage rollers, body wraps, and signature exfoliating treatments, plus an infinity pool and steam room.
The Westin Monterrey Valle offers guests opportunities to indulge in the brand’s Eat Well offerings – as seen at both signature restaurants. Boasting American bistro food and distinct European influences, The Brooklyn, New York Brasserie presents a healthy, balanced menu and an unmatched dining experience with fantastic views of San Pedro Garza García. In keeping with Westin’s local-sourcing promise, the hotel’s second restaurant, the Deck11 Rooftop, offers refined regional flavors, trendy mixology, and traditional Mexican street food.
With more than 4,300 square feet of event space, guests and visitors will be able to host weddings, social events, conferences or corporate meetings in any of the hotel’s modern venues and meeting areas. With wellness in mind, these spaces are fully equipped and designed to enhance productivity offering natural light and spectacular mountain views.
Located in Punto Valle, a residential and commercial haven in the heart of Monterrey’s most prestigious neighborhood, San Pedro Garza García, The Westin Monterrey Valle will allow guests to refresh and unwind amid unforgettable views of the city. With its central location, the property allows ideal proximity to popular cultural attractions, such as Macroplaza, Museum of Contemporary Art, Fundidora Park, Pabellon M, Arena Monterrey, Cintermex, Showcenter and the Santa Lucia Riverwalk, García Caves and Cola de Caballo Waterfall.
Hyatt Expands Presence in Turkey with Plans for Hyatt Regency Izmir Istinye Park
Hyatt Hotels Corporation announced today that a Hyatt affiliate has entered into a franchise agreement with Orjin Konaklama Yönetim Hizmetleri A.Ş. for the first Hyatt branded hotel in Izmir, Turkey. Expected to open in 2021, the 161-room hotel marks the seventh Hyatt branded property in Turkey and the brand’s entry into Izmir, the country’s third largest and one of the oldest cities in the Mediterranean.
Hyatt Regency Izmir Istinye Park will be part of a new major development, Istinye Park Izmir, slated to become a local landmark comprising of a high-end shopping mall and an impressive 860,000 square foot (80,000 square meter) park. Located 12 miles (20 kilometers) from the airport, the hotel will be in close proximity to the metro, tram and bus stations, providing direct access to downtown Izmir.
“Turkey continues to be one of the most popular tourist destinations in Europe, and we have long sought to expand our brand footprint outside of Istanbul,” said Takuya Aoyama, vice president development, Hyatt. “We are very pleased to be working with Orjin Group who has an excellent track record of developing and operating premium real estate in the country.”
The property, which will overlook the Gulf of Izmir, will be designed with business and leisure travelers in mind, offering seamless and personalized experiences for any occasion. Hyatt Regency Izmir Istinye Park will feature a restaurant and bar, as well as a spa and a fitness center. Additionally, with more than 21,500 square feet (2,000 square meter) of flexible event space, the hotel will also offer a premium venue for corporate meetings and social gatherings alike.
“We are thrilled to be working alongside Hyatt as it expands its brand presence in Turkey,” said Zafer Kursun, chairman of Orjin Group. “Hyatt Regency is a globally recognized brand and our extensive knowledge of the Turkish market and the city of Izmir will allow us to develop a premium property.”
Hyatt Regency Izmir Istinye Park will be joining Hyatt’s growing portfolio across Turkey, alongside Park Hyatt Istanbul – Macka Palas, Hyatt Regency Istanbul Atakoy, Grand Hyatt Istanbul, Nish Palas Istanbul, Hyatt Centric Levent Istanbul and Hyatt House Gebze.
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