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WWF Launches Activation Hub to Help Prevent 10 Million Metric Tons of Global Plastic Waste

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The global plastic pollution crisis is threatening the natural environment on which we depend – impacting oceans, communities, wildlife, and people at an unprecedented rate. While many companies and organizations are committing to curb plastic pollution, some lack a roadmap to follow when implementing these commitments. Today WWF launched a new activation hub, ReSource: Plastic, to help solve this problem.

WWF estimates as few as 100 companies have the potential to help prevent roughly 10 million metric tons of the world’s plastic waste pollution – If done through industry, private sector and government collaboration. Even more, this number could triple by inspiring a ripple effect across supply chains and industry sectors.

ReSource seeks to tap into this massive potential by helping companies align their large-scale plastic commitments from aspiration to meaningful, measurable action. ReSource will collaborate with industries to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system.

ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” said Nik Sekhran, Chief Conservation Officer, World Wildlife Fund. “To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximize, measure and multiply their commitments to make this a reality.”

Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.

“Addressing the plastic problem in our oceans, rivers and land is everyone’s responsibility – including the companies that use much of the plastic in the world today.  It’s a complex issue with no one-size-fits-all solution, and that’s why we’re so energized by the approach WWF is taking with the ReSource program,” said Virginie Helias, Vice President and Chief Sustainability Officer, Procter & Gamble. “ReSource will bring a systems approach in partnership with many stakeholders –  common metrics, best practices, accountability – that is much needed to accelerate progress on long-term solutions.”

A recent report by WWF, “No Plastic in Nature: A Practical Guide for Business Engagement,” examined the scope and causes of the plastic waste crisis and laid out a clear and pragmatic guide for businesses to lead the much-needed plastics revolution.  This guide provided the vision and foundation for the design of ReSource. Measurement and transparent reporting are paramount if this challenge is to be met. ReSource will track and publicly report progress on the amount of plastic waste prevented by participants on an annual basis.

“We are proud to join WWF as a Principal Member of ReSource,” said Francesca DeBiase, McDonald’s Executive Vice President and Chief Supply Chain and Sustainability Officer. “This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge.”

WWF is working to change the way the world sources, designs, collects and reuses plastic – taking the approach that no individual, organization, business or government can tackle the root causes of plastic pollution on their own. The complexity of the challenge demands collaboration and ReSource delivers on this demand by connecting companies with other key stakeholders to share discoveries and investments that will multiply the impact of these efforts globally.

Leading organizations tackling the plastic waste crisis, Ellen MacArthur Foundation (EMF) and Ocean Conservancy, have joined ReSource as Thought Partners. EMF has already united hundreds of organizations around a set of 2025 targets through the New Plastics Economy Global Commitment. EMF will work closely with WWF to ensure ReSource is aligned with their vision of a circular economy for plastics and to provide organizations with the tools needed to achieve these targets.  For years, Ocean Conservancy has convened scientists and businesses around solutions to the ocean plastic crisis through its Trash Free Seas Alliance®, of which WWF is a member.  Ocean Conservancy will help ensure ReSource is informed by deep ocean expertise, particularly as ocean plastic pollution has become a driver for change toward a circular economy.

“World Wildlife Fund is a key partner for Starbucks in our efforts to continue minimizing our environmental footprint,” said John Kelly, Senior Vice President of Global Public Affairs and Social Impact, Starbucks. “We look forward to being a part of ReSource: Plastic as we know it takes collaboration to find scalable, truly impactful solutions. We’re committed to learning and leading alongside other brands as we work toward our aspiration of sustainable coffee, served sustainably.”

ReSource is part of WWF’s global No Plastic in Nature campaign to protect the world’s oceans and biodiversity by tackling marine litter and unnecessary plastic consumption.

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Green Planet

Climate change and global challenges

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The whole world has been severely affected by climate change and the Covid-19 epidemic. The natural character of the whole world has also changed due to the rise in global temperature. Given the current situation, all the people of the world are in a state of panic about the horrors of the coronavirus. The world has been devastated by hundreds of disasters since the 1960s. More than 50 million people have become destitute. Many people have died. And most of the disasters are accompanied by constant climate change.

In 2020, 4 crore people became homeless due to deteriorating weather and climate change. At the same time, the adverse effects of the weather are becoming more extreme due to climate change from this year. This year it will break the record and stand at 5 crore. Many people have to leave their country. This number is double the current refugee population in the world. Not just any particular country or people, people all over the world are facing the harmful effects of climate change. Especially in the last 20 years, this effect has spread from Asia, Europe, Africa to the Americas.

Increasing use of fossil fuels is warming the weather, forcing more people to flee their homes due to unexpected floods or storms. Besides, factors like crop damage and drought are also making this trend more evident. Politicians in rich countries are fearful of increasing pressure on their country’s infrastructure due to the influx of environmental refugees from other countries.

Carbon emissions play the biggest role in climate change. Low-income countries are also deprived of 100 billion a year in promised compensation for carbon emissions. Asia has the highest number of people displaced due to environmental reasons. In countries such as China, India, Bangladesh, Vietnam, the Philippines and Indonesia, millions of people live in low-lying coastal areas or in delta-adjacent areas. More and more people are at risk of flooding due to population growth and urbanization, and the rapid rise in sea level is being added to this.

People have already witnessed extreme weather, drought or heavy rains, cyclones.  That is to say, the destructive form of climate and nature is gradually becoming manifest. Mankind is being blamed for this hostile behavior of nature. People are taking care of nature in many ways. Rivers are being occupied and the mountains are being cut indiscriminately. Houses are being built on agricultural land. In this way, oppression on nature is going on in various ways, due to which nature is becoming hostile. We are ruining all our own achievements. As a result, there has been severe inflammation.

The world’s population is constantly growing. There is no end to the discussion and criticism about population growth. It is time to take stock of what new steps can be taken or how human suffering can be reduced. With the increase in population, new problems have been added. It may seem unbelievable but it is true that every day around 25,000 people in the world die due to eating habits and malnutrition. In addition, the world is facing many adverse reactions including shortage of potable water, air toxicity, depletion of resources, housing problems and the destruction of the Ozone layer.

At the root of this is population growth. The temperature in the capital Dhaka has risen due to rapid population growth. A study has identified 25 high-risk areas in Dhaka as a result of rising temperatures. These areas have been named ‘Hit Island’. The performance of the people of this area is decreasing day by day with the increase of various diseases.

Assistance is needed to increase the capacity of CVF countries to deal with the dual threat of epidemics and disasters, especially those affected by the increased frequency of climate-related disasters. Climate-risk countries contribute the least to global greenhouse gas emissions, but they suffer the most. 2021 is a very important year for climate issues as the United States returns to the Paris Agreement. The COP-26 conference on climate change in Scotland next November is expected to yield some good results on climate change. The main goal of COP-26 is to address the impact of climate change and to educate the world about its harmful effects. Bangladesh has also participated in this climate change prevention project.

In ancient times there was a close relationship between man and nature. Ever since man came in contact with civilization, he has learned to strike at nature. Over time, man began to wreak havoc on nature. The problem of environmental pollution is increasing day by day. The trees were not spared from the victims of cruelty. As a result, fear is constantly concentrated in our habitable world. We look for different ways to get rid of it. But if we let nature be like that, we would not have to suffer this consequence in our lifetime.

Blinded by the fascination of speed, people have cut down the forest and set up houses, sometimes they have driven away the animals there. In recent times, mountains are being cut down and forests are being cleared somewhere. Deforestation is endangering the lives of many people. Even though the seasons are changing, these incidents add to our anxiety. But trees can be very resistant to prevent global warming. If the environment does not survive, the problems of the world will intensify. Animals, human beings will face loss of everything. The main reason is the indifference of the people.

 A closer look reveals that this apathy has a significant effect on the depraved market economy. Rivers, hills, soils, forests are all instruments of income growth in the eyes of that market. In order to earn income from these sources, natural resources are being destroyed, centuries-old trees are losing their lives or the source of the boundless beauty of nature is being endangered. In the past, there was a connection between man and nature, which is why in many places forests have survived because those who grew up in contact with plants can realize the contact with nature by finding ways to do the necessary work without harming the plants.

Climate change is responsible for recent disasters. We have to fight hard to save the world from increasing global warming. World leaders must take strong action, including global initiatives, to leave a sustainable future for the next generation. The international community has a special responsibility to assist countries at risk of climate change in their adaptation and mitigation efforts.

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Green Planet

It’s not fair to single out the five countries in the Greta Thunberg UN children-climate case

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Swedish climate activist, Greta Thunberg. UN Photo/Cia Pak

The Greta Thunberg UN case decision just came out today. You might remember that back in 2019, Greta and other children brought a headline case before the UN to prove that climate change affects children’s rights, and it’s a hard issue of law and rights — something that has been long resisted in the area of human rights law when it comes to the environment. The environment has always been one of those peripheral issues for human rights law and that’s why today’s decision is groundbreaking. In a historic ruling that came out today, the UN Child Rights Committee has found that a State party can be held responsible for the negative impact of its carbon emissions on the rights of children both within and outside its territory.

The countries that are bearing the international public slap in the face in this case, however, (Argentina, Brazil, France, Germany, and Turkey) are not the biggest emitters and polluters. They were selected as a target of the case not for the worst climate impacts, but simply because they have ratified the additional Protocol of the UN Child Rights Convention, so a case against them can be brought; the biggest emitters haven’t. So it’s a bit like a “catch whoever you can”, and that should be born in mind in the discussion.

The countries in the UN Greta case are the classical international law countries (Europe and Latin America) who have agreed that their human rights practices can be reviewed and challenged. The biggest carbon emitters, on the other hand, haven’t agreed to accept cases.The US hasn’t even ratified the Child Rights Convention, as the only country in the world, let alone the Additional Protocol for direct cases.

The case is very important as a test case and one which develops the nexus between human rights law and climate. It develops the principles of the reasoning and the legal parameters — that’s the take-away. We should remember that the five singled out countries are not the bad guys when it comes to climate change.

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Green Planet

Global War Against Climate Change

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Climate change has affected the entire globe and the process is accelerating at a dangerous pace, while severely affecting the environment, causing glaciers to melt, ice on rivers and lakes to break. It is a fact that the number of climate-related disasters has tripled in the last 30 years. Whereas, out-of-pattern flooding is also affecting plant growth and wildlife.

Meteorologists have predicted that global warming will accompany the loss of sea ice, at the same time, sea levels will increase due to rapid and intense heatwaves across different regions; adding that if the effects of climate change could not be mitigated now, the phenomenon will continue for decades to come and make it impossible to reverse the process. The Intergovernmental Panel on Climate Change (IPCC) has also predicted that temperatures could rise by 2.5 to 10 percent over the next century, while this systematic change can already be observed in different regions. 

Owing to climate change, the effects of temperature have begun to affect the pattern of seasons, with hot and cold rains and floods affecting different regions. The most developed regions of the world like the US and Europe are experiencing the worst heatwaves, with record-breaking summers every year. This changing pattern of climate gives us an idea about the changes that will affect the countries where people are already facing difficulties irregular weather patterns. The lives of the citizens of poor and developing countries are in severe danger as they do not have access to alternative means of coping with climate change. 

One of the problems faced by the world due to climate change is that with low humidity and strong winds, forest fires are becoming a more common phenomenon, which is intensifying the situation and multiplying the effects of global warming and climate change.  Another side of the story is also very threatening as there has been a regular increase in cold weather across the globe since 1980, which is affecting the ecosystem as well as the agriculture sector. In extreme cold, trees stop growing and become inactive to conserve energy. While massive rainfalls and floods have also made human life more difficult, damaging infrastructure and road networks. 

Let me quote few examples which are eye-openers for everyone across the globe. Cyclones Idai and Kenneth which came in March 2019, took the lives of more than 1000 people across Zimbabwe, Malawi, and Mozambique in Southern Africa, and left millions without food or basic services. Australian wildfires which burnt more than 10 million hectares, killed at least 28 people and millions of native animals. East Africa drought in 2011, 2017, and 2019 have repeatedly wiped out crops and livestock, they have left 15 million people in Ethiopia, Kenya, and Somalia in need of aid. South Asia floods during last year along with landslides have displaced 12 million people from their homes in India, Nepal, and Bangladesh. Dry Corridor in Central America as Guatemala, Honduras, El Salvador, and Nicaragua are seeing their typical three-month dry seasons extended to six months or more leaving 3.5 million people, in need of humanitarian assistance. 

The decline in groundwater level can be another problem while with increasing climate change, large amounts of hot water will vapor out and there is also a possibility of sea-level rise due to rapid showers of rain. Between 2006 to 2016, the rate of global sea-level rise was 2.5 times faster than it was for almost all of the 20th century. 

The developing countries are facing the worst food shortages while many are living in starvation due to droughts. The basic commodities of life are becoming rare for a large population which may lead the world towards a civil war-like situation. As a side effect of climate change and ensuing floods, natural disasters, water issues, drought, starvation, extreme cold, and hot weather, people would start migrating from their home towns leading to an exodus of economic migrants. 

The international community will have to join hands to cope with this global problem. Owing to modern technology, we are fully aware of the changes which are expected shortly so precautionary measures need to be taken in advance. International organizations also need to play a positive role in defeating this global threat not only to humans but to marine and wildlife as well. The United Nations Environment Programme estimates that adapting to climate change and coping with damages will cost developing countries $140-300 billion per year by 2030.

Few steps may be taken to control the effects of climate change; the irrigation system needs to be improved by introducing sprinkler and drip irrigation at a larger scale, mass-scale plantation drives, effective programs like early warning systems, preparedness, and management including response and rehabilitation to natural disasters in most affected regions, targeted media awareness campaigns highlighting the threats of climate change and its implications, capacity building of institutions working on climate change with solutions to their infrastructural issues and last but not least, affected governments to take bold decisions to prepare the nations to effectively combat the negative impacts of climate change.

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