The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expected from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering.
The Breitling Premier B01 Chronograph 42 Norton Edition celebrates the partnership between the prestige watch brand Breitling and British motorcycle company Norton, known worldwide for its high-performance motorcycles. The watch is part of Breitling’s Premier collection, a family of elegant watches defined by their fashionable flair. The new Norton Edition is a distinctive interpretation of the Premier that makes a bold urban chic style statement. Willy Breitling was famously quoted as saying: “When a man puts on his Breitling, there is the unmistakable stamp of impeccable taste.” A Norton motorcycle is a similar sign of its owner’s personal flair.
Breitling CEO Georges Kern says that his brand has striking parallels with Norton Motorcycles: “Breitling and Norton are both innovative and entrepreneurial and have powerful legacies. This new watch honors the great partnership between these two aspirational brands.” He smiles and adds, “I think that anyone who puts one on might suddenly imagine ‘Born to be Wild’ playing somewhere in the background.”
Stuart Garner, CEO of Norton, agrees: “Breitling’s new Premier Norton Edition incorporates DNA elements from both brands, offering wristwatch and motorcycle fans the opportunity to express their individuality, and perfectly embodies the nature of our brands.”
A Watch That Reflects Two Great Brands
Breitling and Norton Motorcycles share a strong heritage. Both were founded in the nineteenth century by visionaries who gave their names to their companies and, to a large extent, defined their industries. When James Lansdowne Norton set up his company – a manufacturer of “fittings and parts for the two-wheel trade” – in 1898 and produced his first motorcycles in 1902, Léon Breitling had already been making watches in the Swiss Jura Mountains for more than a decade. And both brands have also been featured in James Bond films – 007 wore a Breitling Top Time in 1965’s Thunderball and a Norton Dominator SS had a supporting role in Spectre (2015).
The Breitling Premier B01 Chronograph 42 Norton Edition reflects the cultures and values of these two great brands. Its 42-millimeter stainless-steel case, water-resistant to 10 bar (100 meters) is distinctive: a “Norton” logo is engraved on a plate on the left side of the case, and the transparent caseback features a printed Norton motorcycle and logo.
The elegant black dial with golden numerals and hour and minute hands offers an intriguing contrast to the brown vintage raw-leather strap that will appeal both to watch enthusiasts and serious motorcyclists. The model is also available with a stylish stainless-steel bracelet. The silver subdials – a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock – against the black dial indicate the Breitling Manufacture Caliber 01 at the heart of this watch, which delivers an impressive power reserve of approximately 70 hours.
The COSC-certified chronometer features a black tachymeter scale on a white inner bezel around the dial, with “TACHYMETER” inscribed in red. The hour and minute hands are coated with Super-LumiNova®, which makes them highly legible on any route a biker might choose, from a city street to a remote back road.
The Premier B01 Chronograph 42 Norton Edition is just the beginning of a special partnership between two extraordinary brands. Some new surprises will be announced throughout the year.
The Ultimate Accessory for Your Premier B01 Chronograph Norton Edition: The Norton Commando 961 Café Racer MKII Breitling Limited Edition Motorcycle
When you slip on your Premier Norton Edition watch, you will be wearing a timepiece that reflects a partnership between two great brands. And you might find yourself longing for a powerful, stylishly iconic motorcycle worthy of the watch. Our friends at Norton have created the perfect solution. The Commando 961 Café Racer MKII Breitling Limited Edition recalls the classic appearance and style of the great old style café racers but offers modern state-of-the-art components and engineering. Its 961 cc engine was developed in-house by Norton and delivers the performance you would expect from one of the world’s great motorcycle brands. This special Breitling Limited Edition is being created in a series limited to 77 motorcycles. It is distinguished by a vintage Breitling “B” engraved on the clutch box, Breitling-designed speedometer and tachometer dials, and a black-on-black vintage “B” stitched into the saddle. This incredible statement-making motorcycle is available for purchase through Norton’s distribution network.
Breitling Premier: Style, Purpose, and Action
In the 1940s, Breitling introduced the first Premier watches, its first collection of truly elegant timepieces, which were defined by their fashionable flair. The new Breitling Premier collection, launched in 2018, combines purpose with style, delivering quality, performance, and timeless design that are worthy of Breitling’s proud legacy.
The original Breitling Premier watches made powerful fashion statements and were perfect accompaniments to the remarkable changes taking place all over the world in the 1940s. The models in the new collection extend and renew that legacy – they reflect the heritage and the historic design codes of a great brand, but they also express an urban flair and a passion for excellence. They reflect a proud history, yet will never go out of style. Further, their elegance, performance, and quality are everything you would expect from Breitling, which now, more than ever, is an authentic brand for individuals of style, purpose, and action.
The New Jaeger Lecoultre Polaris Date Limited Edition
Following the successful launch of the Jaeger‑LeCoultre Polaris collection at the Salon International de la Haute Horlogerie in Geneva last year, the Grande Maison is extending the Polaris line with a special new creation: the Jaeger‑LeCoultre Polaris Date. Produced in a limited series of 800 pieces, the new Jaeger‑LeCoultre Polaris Date combines the Manufacture’s high-watchmaking expertise with contemporary proportions, vintage design motifs, and several important aesthetic changes.
A new watch with classic appeal
Drawing inspiration from the 1970 Polaris II, the Jaeger‑LeCoultre Polaris Date features a new hand-lacquered, blue double-gradient dial with sunrayed, grained and opaline finish, unique to this special model. The central disc and main dial now each incorporate a shimmering, color-change effect—from deep turquoise to a brilliant shade of royal blue. The blue rubber Clous de Paris strap, also unique to the model, is color-matched to the inner bezel, which, like the original Memovox Polaris and Polaris II, rotates for added functionality.
Keeping with the signature look of the Polaris collection, the Jaeger‑LeCoultre Polaris Date is instantly recognizable thanks to its elongated Arabic numerals, trapezoidal hour markers, and baton-style hands. These elements are each treated with Super-LumiNova™ to provide maximum legibility in low-light scenarios. For this application, the luminescent coating is vanilla-tinted, another nod to the famed Polaris watches of the 1960s and 1970s. Still, the Jaeger‑LeCoultre Polaris Date is a fundamentally modern creation. Hewn from stainless steel, the case measures 42mm in diameter and has two prominent crowns—one to adjust the time, the other to control the aforementioned rotating bezel. Incorporating brushed and hand-polished surfaces, the case’s graceful appearance belies its real-world sporting credentials, as the Jaeger‑LeCoultre Polaris Date is water resistant to 200 meters.
Inside, a self-winding mechanical movement delivers all the precision and craftsmanship one would expect from Jaeger‑LeCoultre. The in-house Calibre 899A/1 faithfully keeps the seconds, minutes, hours, and date (displayed through a dedicated window at the three o’clock position) while offering a power reserve of 38 hours. It’s secured by a closed caseback, which has four special engravings, including a SCUBA diving insignia, the Jaeger‑LeCoultre crest, and the phrase “1000 HOURS CONTROL”, denoting the assembled watch has undergone 1,000 hours of testing before leaving the Manufacture in the Vallée de Joux, Switzerland. Finally, the words “Limited edition – One of 800” are inscribed near backing’s outer edge.
An evolving tradition
The Jaeger‑LeCoultre Polaris Date is the latest addition to the Jaeger‑LeCoultre Polaris collection, which is inspired by the iconic Memovox Polaris. This historic model was developed at the suggestion of the American market, and produced between 1965 and 1968. Today, the original Memovox remains synonymous with adventure and technical innovation, as it introduced a revolutionary amplified underwater alarm function for divers. The watch is also remembered for its distinct, sophisticated design code: a three-ring concentric dial layout, rotating inner bezel, and multi-crown case. The new Jaeger‑LeCoultre Polaris collection pays homage by continuing to carry these visual elements, but has been entirely redesigned for the modern era, with shorter lugs, a slimmer bezel, ergonomic crowns, and a sapphire glass box crystal.
The Jaeger‑LeCoultre Polaris Date will be available from August 22, this new model will be offered exclusively to North American customers online (www.jaeger-lecoultre.com) before it arrives in retail and at wholesale boutiques September 1.
A Radiant, Fully Gem-Set Version Of Dazzling Rendez-Vous Moon
Throughout history, watchmakers have explored astronomical phenomena, harnessing their technical skills to express the movements of the moon and stars in mechanical form. Indeed, the origins of time measurement itself lie in mankind’s ability to understand the rhythm of the cosmos.
For Jaeger‑LeCoultre, the moon and stars have a special resonance, due to the exceptional clarity of the night sky above its home in Switzerland’s Vallée de Joux, and this year its watchmakers and artistic craftsmen return to the celestial theme. To coincide with the 76th Venice International Film Festival – La Biennale di Venezia, La Grande Maison presents a dazzling new interpretation of that most beloved of astronomical complications, the moon phase.
DAZZLING RENDEZ-VOUS MOON
The moon: Luna. Symbol of romance and femininity. The source of nature’s ebb and flow, the cycle of the seasons, and inspiration for artists and poets. The closest heavenly body to Earth, yet still so enigmatic.
Dazzling Rendez-Vous Moon pays tribute to feminine strength and beauty, presenting La Grande Maison’s emblematic moon phase function in a magnificent new setting. Echoing the serene beauty of the night sky, the icy sparkle of diamonds is warmed by pink gold and complemented by glowing white mother of pearl.
This new, fully gem-set interpretation of Dazzling Rendez-Vous follows the launch of Dazzling Rendez-Vous Night & Day (in white gold or pink gold) and Dazzling Rendez-Vous Moon (in white gold) at SIHH in January this year, followed by the ruby-set Dazzling Rendez-Vous Red, on the occasion of Shanghai International Film Festival in June.
The Dazzling Rendez-Vous Moon bezel comprises 108 diamonds, forming two concentric rings around the watch case. There’s an airy quality to these glittering circles, thanks to the claw (or ‘griffes’) setting of the outer ring of 36 stones. A classical jewellery technique – indeed, it was employed by Jaeger‑LeCoultre’s craftsmen for Model 101, the celebrated High Jewellery design of the 1920s – it requires great precision. Designed to maximise the presence of each stone, the setting allows light to pass through the diamonds from every angle, while minimising the visible metal. In Dazzling Rendez-Vous the fine gold claws hold the diamonds high, giving an impression that they’re almost floating around the watch case, rather than anchored to it. To complete the case, diamonds are also set into the lugs and the winding crown.
The sumptuous, fully-set bracelet is a masterpiece of the jewellery crafts: Jaeger‑LeCoultre’s gem-setters have bezel-set 310 diamonds (22.27 carats), linking them seamlessly together to form a river of diamonds that wraps around the wrist as softly as a ribbon.
The moonlight-white mother-of-pearl dial abounds with subtle details: on an outer ring, diamonds mark the hours; on the main hours ring, each of the applied pink gold numerals is set on a separate mother-of-pearl ‘tile’, all anchored by an inner circle of 47 diamonds.
It is a perfect setting for a romantic and lovely moon phase display. Visible through an opening at 6 o’clock, the new design features a shiny mother-of-pearl moon floating against a starry aventurine night sky, and playing hide-and-seek behind a cloud of carved mother-of-pearl as it cycles through its different phases over the course of a month.
Uniting La Grande Maison’s artistic skills with its renowned technical acumen, the Dazzling Rendez-Vous Moon is powered by the Calibre 925/A1 – a self-winding mechanical movement developed and produced in-house and providing a power reserve of 38 hours. The transparent sapphire case-back reveals some fine decoration and finishing in the classical style: blued screws, circular graining, Côtes de Genève and the pink gold signature winding rotor with Côtes de Genève decoration.
The Jaeger‑LeCoultre Dazzling Rendez-Vous Moon is a fitting tribute to the beauty of the night sky.
Savvy suitcase: 5 versatile jewelry styles to define your look and minimize packing
Do you have an upcoming trip planned? Whether you’re going for a relaxed beach look or heading downtown to dazzle in the city lights, you want to plan outfits that make you feel great and fit the occasion. Jewelry is the go-to for defining your look, but you can only bring so many pieces. What’s the best solution?
When you travel, it’s great to have versatile pieces of jewelry that minimize your packing, but not your style. From adjustable necklaces to hoops with added charms, the experts at Jewelry Television (JTV) recommend these pieces to provide looks for every trip and travel memory! Here are some versatile pieces of jewelry and tips for mixing and matching to create distinct looks without overpacking your accessories:
By taking some adjustable necklaces or magnetic extenders, you can wear the same pieces several times and achieve a different look. Wear it alone or adjust the length and layer it with a multi-strand necklace to complement various necklines on different outfits. You can also get an ensemble that enables you to rotate the chains or gemstones to create coordinated looks to match your attire.
2. Endless strands or lariat style necklaces
Endless strands are long-length, no-clasp necklaces that can be worn long and layered, wrapped or even knotted. A lariat necklace has a design of its own; unlike traditional necklaces it has a lariat in place of a clasp, providing a lot of flexibility for styling. Very versatile, an endless strand or lariat style necklace can be worn several different ways to create or complete your look. Wear it long or short, wrap it around to layer, or drape the ends down your back to accent an open or low-back outfit. You can also wear the lariat style necklace as a belt for an alternative vibe.
A versatile set of earrings with interchangeable charms complements multiple outfits, and changing out the charms is a breeze. For example, a set of filigree hoops can be worn alone or you can swap out the charms for four unique looks. The same versatility can be achieved with one chain and multiple pendants to create the look of extra necklaces without the extra baggage.
4. Stackable bracelets and rings
Want a fashion-forward jewelry look for your next trip? Layering and stacking is a trend everyone loves and is perfect for creating different styles with minimal effort. Choosing stackable bracelets enables you to vary your look from minimalist to fully layered — and everything in between. It’s easy to mix and match to create different styles. For rings, layer them on one finger or spread them across multiple fingers to transform your look from daytime to evening or one event to the next.
5. Consider alternative jewelry
Depending on your trip and what excursions you have planned, you may be tempted to bring your best tennis bracelet or gemstone pendant, but to keep jewelry safe, consider options that create the same high fashion look for less. Also, if you’re headed to the beach, consider leaving your diamond ring secured at home and wear a Bella Luce ring in its place.
As always, the JTV experts recommend transporting your jewelry in a travel-proof jewelry roll for safekeeping. For more tips and to explore versatile jewelry styles, visit https://www.jtv.com/traveltips.
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