Wild Customs. Hublot. Rock, guitars and watches – fused together by Laurent Picciotto. Their joint creation: the Classic Fusion Wild Customs. A watch that uses iconography to tell the story of rock’n’roll, and symbolises the revolution the independent guitar maker is about to unleash on the music world with the Gyrock – an innovative mechanism designed by Laurent Picciotto. In aged titanium or bronze, the Classic Fusion Wild Customs is the very embodiment of chutzpah and innovation. A love affair between watchmaking and music.
Everybody knows Laurent and his passion for exquisite machines – watches,
electric guitars, motorbikes… Ardent, original, innovative and surprising, he
is a key player in the watchmaking world. Often the first to see the magic in
off-the-wall projects, he is unique and different. It was with him that
we opened the world’s first Hublot boutique at 271, Rue Saint- Honoré 75001,
Paris. By coincidence, Wild Customs and Hublot Saint-Honoré, of which he is the
owner, both came into being in 2008. So when we were designing a watch for
Hublot Paris Saint-Honoré, we were immediately taken with his idea to create a
watch as Wild as his guitars.– Ricardo Guadalupe CEO of HUBLOT
Hublot and Wild Customs – two adventures I have been following since they began, and that share the same depth of passion and rock’n’roll attitude. Their passions run parallel in many ways: expertise, mechanical brilliance, emotion and fearless innovation, time and time again.
– Laurent Picciotto, Founder of Chronopassion and Boutique Hublot
Paris Saint-Honoré, Owner of Wild Customs
As the world’s first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. The point of fusion of these two worlds is Laurent Picciotto, a passionate, adventurous collector and lover of fine watches and electric guitars. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.
Together, they have created the Classic Fusion Wild Customs, a watch that showcases the distinctive design and creative force that drives them. A wild, rock’n’roll spirit that inspires them to innovate ever further by designing brand new materials and revolutionary mechanisms. The Swiss watch brand has obtained several patents for its products: scratch-resistant Magic Gold, coloured ceramics and sapphire crystals and its Unico, Meca-10 and Tourbillon manufacture movements. Wild Customs will unveil the Gyrock, its patented mechanism designed to revolutionise the use of pickups on an electric guitar, in Nashville this July.
Rock’n’roll, Innovation and the Avant Garde
The body of its 45-mm case is cut from blackened bronze or aged titanium in tribute to the “relic” technique employed by luthiers. Engraved on the bezel, stylised skulls – a classic emblem of rock music – alternate with an Art Deco pattern that adorns the watch from case to dial. An homage to the avant-garde spirit and the industrialisation of the early twentieth century, inspired by the famous Empire State Building and its magnificent hall. Exuding the energy of rock music, the lightning seconds hand in surf green celebrates the pioneering spirit of the 1950s and 1960s – the golden age of the electric guitar – and its unrivalled creativity. The watch is driven by a self-winding mechanical movement. Featuring a strap in brown vintage leather or black leather stitched onto rubber, the Classic Fusion Wild Customs is available in a limited edition of 2×100 numbered pieces, accompanied by a plectrum in blackened bronze and aged titanium and an exclusive presentation case inspired by the two brands.
The Classic Fusion Wild Customs is available exclusively from the Hublot Boutique at 271 Rue Saint-Honoré, 75001 Paris until the end of July, and from other partner boutiques from August.
The Breitling Navitimer Automatic 35
Breitling present the elegant 35 millimeter Navitimer Automatic, designed for women of style, action, and purpose. Reflecting more than 65 years of history, the modern take on the Navitimer Automatic 35 has a distinctly sophisticated personality inspired by some of the most impressive Breitlings of the 1950s. Women who wear the Navitimer Automatic 35 will be wearing a timepiece that not only reflects their unique stylish flair, but also carries onone of watchmaking’s greatest traditions.
The Breitling Navitimer Automatic 35 is the ultimate statement of elegance and the perfect accessory for any occasion, whether it’s a meeting in the boardroom or a weekend getaway. With a choice of colorful dials, a mother-of-pearl dial set with diamonds, and alligator leather straps, these stunning new models have been designed for the cosmopolitan, stylish woman on the go. With a high-performance mechanical movement at its heart and iconic design elements, the Breitling Navitimer Automatic 35 writes a new chapter in the history of this collection.
The Navitimer Automatic 35 takes the design inspiration for its striking, sophisticated beaded bezel from the Navitimer Ref. 806. The clean three-hand dial is an affectionate nod to the Ref. 66, which was launched in the 1950s, and its iconic circular slide rule holds a special place in the hearts of Breitling enthusiasts everywhere. The red-tipped second hand contributes to the watch’s excellent legibility.
Breitling CEO Georges Kern is enthusiastic about the new release: “With the Navitimer Automatic 35, we have created a watch that reflects what women have been telling us: They’ve asked for a stylish, smaller Navitimer that doesn’t sacrifice heritage or functionality. It needed to be recreated just for women and suitable for any occasion. With different cases and strap options, we’ve introduced exactly what modern women look for in a watch, even those who may not have previously considered wearing a Breitling.”
A Stylish Selection to Suit Every Taste
The Navitimer Automatic 35 is available in four different versions, each powered by the Breitling Caliber 17, which delivers a power reserve of about 38 hours. Like all Breitling watches, they are COSC-certified chronometers, an independent confirmation of their precision.
The first is offered with a 35 millimeter stainless-steel case with a choice of a blue dial presented with a blue alligator leather strap, a copper dial with a brown alligator leather strap, or a silver dial with a burgundy alligator leather strap. The straps feature a pin or folding buckle, and each version of the watch is also available on a stainless-steel Navitimer bracelet with a folding clasp.
The second version also features a 35 millimeter stainless-steel case with a white mother-of-pearl dial and diamond hour markers. It has a burgundy alligator leather strap with either a pin or folding buckle and is also available with a stainless-steel Navitimer bracelet with a folding clasp.
The Navitimer Automatic 35 is also available as a two-tone watch with a 35 millimeter stainless-steel case and a luxurious 18 k red gold bidirectional rotating bezel. Its white mother-of-pearl dial is highlighted by diamond hour markers, and the watch is presented on a brown alligator leather strap with a pin or folding buckle or a two-tone Navitimer bracelet in stainless steel and 18 k red gold with a folding clasp.
Last but not least is the Navitimer Automatic 35 in 18 k red gold with a white mother-of-pearl dial and diamond hour markers. This striking watch is delivered with either a brown alligator leather strap with an 18 k red gold pin or folding buckle or an 18 k red gold Navitimer bracelet with a butterfly clasp.
It’s worth noting that there are two additional strap options that can be purchased separately: exotic alligator leather straps in either green or gold brown.
The Breitling Navitimer Automatic 35: Introducing a Legend to Women around the World
The Navitimer Automatic 35 is a worthy new member of Breitling’s iconic Navitimer family. Perfectly sized and offering a sublime blend of elegance and on-trend style, it is designed for women drawn both to the beauty of the watch and to its unequaled heritage.
The New Breitling Chronomat Collection
The Chronomat holds a significant place in Breitling’s history. Introduced in 1984, when extra-thin quartz timepieces were the order of the day, Breitling placed a bold bet on an impressive mechanical watch that proved to be a winner and became an icon of its era. Nearly 40 years later, the redesigned Chronomat is set to appeal to today’s generation of men and women of purpose, action, and style.
The new Breitling Chronomat is truly an all-purpose sports watch, at home both on the red carpet and at the beach. Its features recall the classic namesake from the 1980s and make it instantly recognizable. The eye-catching Rouleaux bracelet with a butterfly clasp perfectly expresses Breitling’s modern-retro style, as does the signature rotating bezel with rider tabs. The new Chronomat celebrates a significant time in Breitling’s history while projecting a clear vision for the future.
When the Breitling Chronomat was launched in 1984, it marked a welcome return to mechanical Swiss watches, which had all but disappeared when quartz watches dominated the marketplace in the 1970s. Inspired by the Frecce Tricolori watch, which had been developed and launched in 1983 in collaboration with the famed Italian aerial squadron of the same name, the Chronomat celebrated Breitling’s centenary in style and marked the return of the mechanical chronograph on which the brand had built its global reputation to its rightfully prominent place. This technical legacy, combined with particularly stylish design codes, made the Chronomat the ultimate sport-chic watch of its era, an expression of aesthetics and confidence that made the chronograph “cool” again.
While the Chronomat has long been established as the watch of choice for aviators, it also found a passionate following among people whose adventures took place not only in the air, but also on land and at sea – above and below the surface. In fact, its versatility added to its allure in the late 1980s and early 1990s as its tachymeter attracted the interest of Formula 1 teams, while its reversible rider tabs made it ideally suited to regattas.
Today’s passionate and fashionable adventurers will certainly be equally drawn to the new Chronomat Collection, whose watches perfectly reflect Breitling’s commitment to creating authentic, everyday luxury for men and women of purpose, action, and style. The new Chronomat, redesigned in 2020 with some updated twists on the original, capitalizes on the watch’s signature design elements and spirit.
Breitling CEO Georges Kern says: “The 1984 Chronomat occupies a very important place in our modern history. It was the watch that boldly proclaimed Breitling was staying absolutely true to its roots. When much of the industry focused their efforts and energies on quartz watches, the Chronomat reminded the world that Breitling had essentially invented the modern mechanical chronograph. The message resonated and the brand prospered. The Chronomat Collection is a fitting tribute to the amazing watch that, more than any other, put us back in touch with our heritage.”
Breitling had used the name Chronomat for some of its 1940s watches, and, in those early days, the word was a portmanteau of “chronograph for mathematics”. The 1984 Chronomat expressed something different: “chronograph” and “automatic”, a name that called attention to the self-winding mechanical movement powering the watch.
Meet the Breitling Chronomat Collection – Iconic Design Details and a Place in Watchmaking History
The Chronomat Collection introduces a new generation to the watch that underscored Breitling’s bold decision to return to its rightful place as a producer of great mechanical chronographs. Every Chronomat has features that make it instantly recognizable:
- The signature rotating bezel is highlighted by rider tabs, which not only protect the crystal but make the manipulation of the bezel easier.
- The rider tabs at 3 o’clock and 9 o’clock, true to the original, are interchangeable, so the wearer can use them either for a “count up” or “count down” function.
- The highly recognizable stainless-steel integrated Rouleaux bracelet with a butterfly clasp.
Each chronograph in the new collection is powered by the Breitling Manufacture Caliber 01, an in-house mechanical movement that delivers an impressive power reserve of about 70 hours. It is worth noting that, when Breitling launched its in-house Manufacture Caliber 01 more than ten years ago, it was introduced in the Chronomat 01.
The hands of every Chronomat B01 42 are coated with Super-LumiNova®, a luminescent material that enhances legibility in all lighting conditions. All of the models except for the Chronomat Frecce Tricolori Limited Edition have a red chronograph second hand, which also contributes to easy readability.
Like all Breitling watches, the Chronomats are COSC-certified chronometers, an independent confirmation of their precision. All of the models are water-resistant to 20 bar (200 meters).
Your Perfect Chronomat Is Here
The watches in the Chronomat Collection are available with a range of different metal and dial options, assuring that at least one of them will be perfectly at home on your wrist, whether you wear it to the beach, your workplace, or the next awards ceremony.
One version of the Chronomat B01 42 has a 42-millimeter stainless-steel case with a choice of a silver, copper, or blue dial with black contrasting chronograph counters. It is also available with a black dial with silver contrasting chronograph counters. Each model is presented on a stainless-steel Rouleaux bracelet with a butterfly clasp.
The Chronomat Bentley celebrates Breitling’s partnership with the great British luxury car brand. It has a 42-millimeter stainless-steel case with a green dial and black contrasting chronograph counters. This watch, presented on a stainless-steel Rouleaux bracelet with a butterfly clasp, features a “BENTLEY” engraving around the transparent sapphire caseback.
It was Breitling’s 1983 Frecce Tricolori watch that inspired the Chronomats introduced a year later to celebrate the brand’s centenary. The new Chronomat Frecce Tricolori Limited Edition has a blue dial featuring tone-on-tone subdials and the Frecce Tricolori logo on the dial, positioned where the Breitling logo is normally placed. This stunning tribute to the great aerial squadron is limited to 250 pieces, and its caseback is engraved with the words “ONE OF 250.” Like the rest of the collection, it is presented on a stainless-steel Rouleaux bracelet with a butterfly clasp.
Chronomat enthusiasts looking for an extra touch of luxury will be drawn to the Chronomat B01 42 fitted with an 18 k red gold crown and pushers and a bezel with 18 k red gold rider tabs, numerals, and indexes. This stunning model has a silver dial with silver tone-on-tone subdials and a 42-millimeter stainless-steel case, and is presented on a stainless-steel Rouleaux bracelet with a butterfly clasp.
Another striking two-tone Chronomat features either an elegant blue dial with tone-on-tone chronograph counters or an anthracite dial with black contrasting chronograph counters. It is highlighted by an 18 k red gold ratcheted unidirectional rotating bezel and an 18 k red gold crown and pushers. This model is presented on a riveting stainless-steel and 18 k red gold Rouleaux bracelet with a butterfly clasp.
Finally, for someone who wants to take sporty luxury to a whole new level, there is also a Chronomat B01 42 with a striking 18 k red gold case presented on a black rubber strap with an 18 k red gold folding clasp. It has an anthracite dial with black contrasting chronograph counters.
The Breitling AVI Ref. 765 1953 Re-Edition
In 1953, Breitling launched its Ref. 765 AVI, a pilot’s watch (AVI stood for “aviation”) known as the “Co-Pilot”. It had a particularly bold look with a rotating bezel and oversized Arabic numerals, and its impressive legibility made it a favorite among aviators. Breitling is honoring this classic chronograph’s legacy with the AVI Ref. 765 1953 Re-Edition.
The new AVI Ref. 765 1953 Re-Edition is a carefully researched and crafted re-edition of the legendary Co-Pilot and is based on one of the early iterations from that year. The Co-Pilot was a 1950s interpretation of the onboard clocks designed and produced by Breitling’s Huit Aviation Department in the 1930s and 1940s, which have already provided inspiration for the watches in the Aviator 8 collection.
The new watch coexists comfortably with another Breitling icon: the Navitimer, with its famous circular slide rule, established its sterling reputation for flight calculations, while the Co-Pilot, with its superior legibility and rugged construction, was particularly valued as a reliable companion equal to the challenges of aerial activity in the most extreme of circumstances.
The Breitling AVI Ref. 765 1953 Re-Edition
The AVI Ref. 765 1953 Re-Edition is the brand’s second historical re-edition. The first, the Navitimer Ref. 806 1959 Re-Edition, was one of the most popular releases of 2019 – and the new watch is set to follow in its footsteps. Georges Kern knows that the new watch will enjoy the same enthusiastic reception as the previous Re-Edition, saying: “It was always clear to us that long-time Breitling fans would embrace these watches. But it’s also exciting to see how strongly they appeal to people who are new to our brand – they can take one look at a Re-Edition and see how much living history, innovation, and cool luxury we can pack into a single watch.”
The AVI Ref. 765 1953 Re-Edition is being produced in a limited series of 1953 pieces, each of which will be numbered “ONE OF 1953”. The watch is powered by the Breitling Manufacture Caliber B09, a manually wound mechanical chronograph movement based on the brand’s celebrated in-house Manufacture Caliber 01. The B09 was designed with the Re-Edition models in mind, and, like all Breitling movements, it is a COSC-certified chronometer.
Breitling’s Re-Edition Watches – Attention to Detail, Respect for a Legacy
Breitling’s Re-Edition watches are created with painstaking attention to detail. Every effort is made to ensure that each one is a faithful reproduction of the original.
The AVI Ref. 765 1953 Re-Edition features the same Arabic numerals as the 1953 Co-Pilot as well as hand-applied Super-LumiNova®, the color of which has been carefully chosen to recall the luminescent material on the original. The 41.1-millimeter stainless-steel case is also identical, and the bezel is secured by three screws that are placed in precisely the same positions as those on the watch from 1953. The watch features thin syringe hands, which exactly match those on the earliest examples, and a domed hesalite crystal that has been fashioned in precisely the same shape as the original.
There are only two concessions that distinguish this new timepiece from its famous ancestor: the water resistance of the AVI Ref. 765 1953 Re-Edition has been improved to 3 bar (30 meters/100 feet) compared to the original version, and keen-eyed observers will also see that “GENEVE” no longer appears on the dial.
The Breitling AVI Ref. 765 1953 Re-Edition is presented on a black vintage-inspired leather strap with a pin buckle and comes with a five-year warranty.
The Breitling AVI Ref. 765 1953 Re-Edition in Precious Metals
There is no question that Breitling aficionados will be drawn to the AVI Ref. 765 1953 Re-Edition and a chance to wear a piece of history on their wrists.
Breitling will also be releasing the AVI 1953 Edition in two striking precious-metal versions. The first is crafted in 18 k red gold with a black dial and a brown vintage-inspired leather strap. This model will have a limited-edition run of 253 pieces, and “ONE OF 253” will be engraved on its caseback. The second is being produced in platinum and features a blue dial and a gold vintage-inspired leather strap. This extraordinary version will be available in a limited edition of only 153 pieces, a fact that will be verified by “ONE OF 153” engraved on the back of the platinum case.
These AVI 1953 Edition watches created using precious metals also offer water resistance to 3 bar (30 meters/100 feet) and feature hand-applied Super-LumiNova®, the color of which calls to mind the luminescent material on the original watch.
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