Known for
refining the art of fusion with its timepieces, luxury Swiss watchmaker Hublot
kicks off 2019 with a bang, announcing sought-after local DJ/Producer MYRNE as
Singapore’s first Friend of Hublot.
At just 23 years old, MYRNE – whose real name is Manfred Lim – has made waves
since his debut in late 2015 and is already a firm fixture on the electronic
dance music scene. With a unique blend of R&B, future pop and mainstage
energy, he has become the first Singaporean to perform alongside EDM heavyweights
at Belgium’s iconic Tomorrowland festival and Ultra Miami in 2018.
Hublot loves music: The story of Hublot & Myrne
Anchored in the present, always evolving, and at the forefront of new advances
in technology and fundamental research into new materials, Hublot remains
committed to traditional expertise in creating timepieces which bear the mark
of the most talented master watchmakers. In this way, the brand represents the
Art of Fusion between watchmaking culture and cutting-edge technical developments,
connecting both the past and the future, tradition and innovation. In the words
of Hublot’s CEO, Mr Ricardo Guadalupe, “We are not breaking with the past.
On the contrary, we are paying homage to it by connecting it to the
future”.
In a similar vein, MYRNE was classically trained in music from an early age,
having been around traditional forms of musical instruments for the better part
of his formative years. Since adolescence, he has experimented with traditional
indie/rock four-piece bands, and has found his passion in the seamless,
limitless world of electronic music. To MYRNE, music is all about pushing the
boundaries of communicating through sound and he looks forward to carving out a
newer, more distinctive path in his musical career.
This resonates well with Hublot’s spirit of innovation – always looking to the
past whilst simultaneously bringing its timepieces into the 21st
Century.
Formerly the first and only Asian artist signed to Grammy Award-winning Diplo’s
Mad Decent label, the rise of his popularity on streaming platforms Soundcloud
and Spotify has seen the rising icon sign a new, exclusive multiple-record deal
with Ultra Records this year. The first Singaporean artist to be signed to the
hitmaking label, MYRNE once again breaks new ground, breathing fresh air into
the global and local dance music scene.
Hublot’s first friend of the brand in Singapore
Sharing what it means for him to join the brand’s big league of international
friends, which includes the likes of Brazilian footballer David Luiz, Romanian
World Number 1 tennis player Simona Halep and global artist DJ Snake, MYRNE
says, “Experimentation is a huge part of my musical DNA and I was incredibly
honoured when Hublot approached me to be the brand’s first Friend of Hublot in
Singapore. I love that they have a history of constantly challenging norms and
daring to be different, and I’m personally a huge fan of their Big Bang Unico Titanium watch
which really reflects my personality and career; it’s classic and seemingly
unassuming, yet powerful, sleek and full of confidence.”
Mr Michael Tay, Group Managing Director of The Hour Glass, added, “Music is
constantly evolving, innovating, and reshaping the world as we know it. MYRNE,
a trailblazing Singaporean icon known for pushing the envelope is therefore the
perfect fit to be Hublot’s friend of the brand, whose only interest in
boundaries extends to those that have yet to be created.”
He continues, “This is part of our longstanding commitment to our partner
Hublot, who has been confirming their passion for the arts. From being the
first official timekeeper of global music phenomenon Ultra Singapore and the
inauguration of our new friend, The Hour Glass is proud to continue advancing
Hublot’s love for Music.”
