Specialized in aviation watches, Austin, Texas based watch brand Tockr joined with the Commemorative Air Force (CAF) in 2018 to launch a 100-piece series of Tockr D-Day C-47 watches designed to honor the brave World War II veterans who gave it all on D-Day. These commemorative watches featured dials made of original material salvaged from the paratrooper transport that led the combat charge into Normandy: an aircraft famously known as “That’s All, Brother.” Within a month and a half, the first edition sold out. This unprecedented demand ahead of the 75th anniversary of D-Day this year led Tockr and CAF to collaborate on a second edition of 100 D-Day C-47 timepieces, available online now at tockr.com/dday.
Once again, Tockr will donate a portion of the proceeds from each Tockr D-Day C-47 watch sale to help fund CAF’s non-profit mission of education and preservation, supporting the extensive restoration and ongoing maintenance of the historic “That’s All, Brother” aircraft for future generations. “Creating the D-Day C-47 has been deeply personal for me, as my own grandfather flew a C-47 during World War II,” explained Tockr Founder Austin Ivey. “Stories have been flooding in and it’s been so moving to hear just how much this historically significant timepiece has resonated with collectors and history lovers around the world, even some whose lives were directly impacted by that day in Normandy 75 years ago.”
Personal Stories from Tockr D-Day C-47 Customers:
“I am so excited to have a part of D-Day history, which means the world to me and my family. My uncle was killed in Germany, as a private with the 84th infantry, and I have been fascinated by WWII my entire life. I look forward to receiving the watch and also to being able to help aviation restoration efforts.”- GP
“I am the child of Holocaust survivors, and the invasion of Normandy contributed to the fact I am here today…this watch would have a special meaning to me… I went for the “Stamped” dial option, as I think that dial conveys “That’s all Brother” mission best. I was in for a positive surprise when I finally received my watch! No picture can do it justice, it’s a genuinely stunning timepiece and a piece of history all at once… Bottom line, the D-Day C-47 is a unique watch that’s also super comfortable and begs to [be] worn daily.” -Sascha
“The watch will be proudly worn on our trip to Normandy next year.” – TJ
Protecting and Preserving History with the Tockr D-Day C-47 Watch
After the first edition of 100 D-Day C-47 watches sold out, Tockr returned to CAF to collect more salvaged aircraft material from “That’s All, Brother” to cut new watch dials for a second edition. Once again, Tockr has taken the utmost care to faithfully preserve and protect the original, genuine markings on the airplane. Each dial’s unique character reflects the perilous journey the aircraft undertook during World War II combat service, with no two watches alike.
The D-Day C-47’s distinct dial types are reprised for the second edition, each with dark to light hues of brown and green and varying degrees of painting, stamping, or weathering. “Clean Cut” dials feature light to medium weathering and exhibit some light, original distressing; “Stamped” dials feature medium weathering and select “Stamped” models also display original typography in yellow, brown or blue hues. “Hard Worn” models feature heavily weathered, crackled, and chipped dial material with large areas of exposed aluminum. Each precious piece of history has been preserved beneath a special anti-corrosion sealant. Through an anti-glare sapphire crystal, the wearer can admire each richly textured dial, over which an airplane-shaped second-hand, coated in vivid orange Super Luminova, ticks along in a visual cue that links the timepiece to the storied “That’s All, Brother” aircraft.
The Austin, Texas based brand commissioned legendary watch designer Emmanuel Gueit to design a 42mm cushion-shaped case to frame these historic dials, and the case also houses a Swiss automatic ETA 2834 A6 movement, assembled in Switzerland. Each Tockr D-Day C-47 model comes presented in a military-inspired, keepsake wooden box with two straps: a drab green strap made from canvas webbing and a brown leather band.
Helping “That’s All, Brother” to Fly Again Over Normandy
In 2019, CAF and “That’s All, Brother” will return to the skies over Normandy for the commemoration of the 75th anniversary of D-Day, retracing the path from the United States to England and on to Normandy, and the Tockr D-Day C-47 will be along for the ride.
“I’m so proud to be a part of this extraordinary project which has touched so many lives,” said Tockr Co-Founder Sophy Rindler. “With a portion of each watch sale, Tockr pledges to continue supporting CAF’s mission of historic preservation and ensuring that “That’s All, Brother” is in flight-ready condition to educate and inspire generations to come.”
Hublot Special Edition Timepiece For Morocco
The Hublot boutique in Casablanca has been redesigned in line with the
brand’s new architectural concept inspired by the Art of Fusion, combining
luxury with modernity, innovation with tradition, and now invites its customers
to a more welcoming space. To mark this occasion, Ricardo Guadalupe, CEO of
Hublot, and David Tedeschi, Regional Director for Latin America & the
Caribbean and the Middle East & Africa, joined Kamal Sefrioui, Chairman and
CEO of Mystère, partners of the brand in Morocco, in welcoming customers, watch
collectors and members of the press at the boutique. An exclusive timepiece,
the Classic Fusion 42 mm “Morocco” Special Edition, has been created on
this occasion in honour of Morocco.
We are delighted to have a Hublot boutique in Casablanca. This new space perfectly reflects our brand codes. We are confident that our customers in Morocco will be enchanted by this limited edition timepiece.– Ricardo Guadalupe CEO of HUBLOT
Morocco has a rich history and culture; we wanted to pay tribute to the country with this special edition. We look forward to seeing the watch on the wrists of Hublot fans who have greatly supported the brand in the country.– David Tedeschi Regional Director for Latin America & the Caribbean and the Middle East & Africa
The boutique, located on Aïn Harrouda Avenue, was inaugurated during an official ceremony on June 18; guests had the opportunity to discover the boutique’s exceptional new interior, created through a fusion of materials including glass, marble, metal, wood and leather. Large Pop Art paintings inspired by iconic models from the watch Manufacture give a nod to the world of art.
The Classic Fusion 42mm Special Edition “Morocco” is inspired by the Moroccan national flag. This watch, with its titanium case and 18K King Gold bezel, has a sport-luxe look while remaining classic. The timepiece is dotted with subtle references in the colours of the Moroccan flag; the dial has a red and green seconds hand, and the case back crystal features a tracing of the flag’s iconic green pentagram on a red background.
This limited edition of 25 pieces has been created to mark this occasion and will be available to customers of Hublot and Mystère in Morocco.
Saluting science with a space pioneer
Created in 2011 to help the public understand and appreciate science, Starmus Festival has included performances and presentations from astronauts, cosmonauts, Nobel Prize winners and prominent figures from science, culture, the arts and music.
A worthy goal OMEGA supports, by proudly sponsoring the Stephen Hawking Medal, one of the world’s most celebrated science communication awards.
This year, the four winners were Elon Musk, Brian Eno, the makers of the documentary Apollo 11 – and the man who knows the story of the first lunar landing better than anyone – NASA legend Buzz Aldrin, who received the Lifetime Achievement Award.
In addition to the medal, each recipient is gifted a Speedmaster Moonwatch “First OMEGA in Space”, complete with a unique caseback design.
Attendees of Starmus also enjoyed the company of another Apollo legend: CAPCOM of Apollo 11, LM Pilot of Apollo 16, and OMEGA ambassador – Charlie Duke.
Breitling Launches Wheels and Waves Limited Edition in Biarritz
Breitling took to the Wheels and Waves festival in Biarritz for the launch of its Premier Wheels and Waves Limited Edition watch, which comes in two versions: 18 k red gold and stainless steel. The brand also celebrated its powerful links to two thrilling sports – motorcycling and surfing. Since 2012, Wheels and Waves, the world’s leading motorcycle, surfing, and skateboarding festival, has attracted visitors from all over the world – who are drawn to the festival’s dynamic yet cool atmosphere – to the popular resort town.
Wheels and Waves is a festival like no other. Each June, thousands of visitors find their way to Biarritz, where they are treated to displays of world-class surfing, motorcycle racing, and skateboarding. This year, as Official Timekeeper, Breitling was on hand throughout the festival, which proved once again to be a platform that authentically embodies the Swiss watch manufacture’s Land and Sea brand worlds. The third world, Air, was well represented on Friday night as the Breitling Jet Team dazzled festivalgoers, flying through the skies above Biarritz.
The Wheels and Waves organizers are very excited about Breitling’s active role at the festival. Jérôme Allé said, “We’ve completely enjoyed working with Breitling and are thrilled by the support we’ve had from Georges Kern and his Squads. They share our passions and our commitment to engaging with our community. Breitling lives up to its reputation as a cool, inclusive brand, and the Squad brought those values to this year’s Wheels and Waves.”
Breitling CEO Georges Kern said, “At Wheels and Waves, we highlighted the passions we share with the festival: a cool, laid-back surfing lifestyle and sporty, elegant motorbikes. It also gave us a chance to introduce ourselves to people who, like us, are driven by action, purpose, and style – and we launched a watch that celebrates the festival that expresses those values.”
The Breitling Premier B01 Chronograph 42 Wheels and Waves Limited Edition
One of the festival’s highlights was the launch of the Breitling Premier Wheels and Waves Limited Edition on Thursday, June 13. It has been produced in both an 18 k red gold version, limited to 100 pieces, and a stainless-steel version issued in a series of 500 pieces. The cases in both metals feature an engraved plate with a Breitling SPECIAL inscription on the left side.
These watches are set apart by their unique anthracite dial with golden hour markers, hour and minute hands, and a red central seconds hand. The dial features a black tachymeter scale on a white inner bezel, with a red tachymeter inscription. These COSC-certified chronometers have contrasting black subdials (a chronograph minute counter at 3 o’clock and a small seconds subdial at 9 o’clock) – a mark that they are powered by Breitling’s flagship Manufacture Caliber 01.
The in-house mechanical movement, which offers a power reserve of about 70 hours, is visible through a transparent caseback. The caseback for the 18 k red gold version is engraved with a “ONE OF 100” inscription; the stainless-steel model is engraved “ONE OF 500”.
The red gold and the stainless-steel versions are presented on a brown nubuck leather strap.
Breitling CEO Georges Kern points out how the Premier Wheels and Waves Limited Edition watch brilliantly reflects his brand’s partnership with the festival: “With this chronograph, we have created a very special version of our Premier, which is Breitling’s most elegant watch family. At the same time, they reflect the things we love about Wheels and Waves: the energy, the lifestyle, and, as I’ve said before, the coolness.”
Breitling and the sports showcased at Wheels and Waves
Some special guests were on hand to help Breitling celebrate Wheels and Waves. The brand was joined by celebrated French actor, director, screenwriter, and motorcycle enthusiast Guillaume Canet, Swiss top model Ronja Furrer, and WSL surfer Jérémy Florès, who is a member of Breitling’s French Squad.
On Thursday evening, a graffiti wall, with a Wheels and Waves-themed painting by artist Tristan Barroso, was unveiled at the Artride event. Georges Kern welcomed his guests and introduced the Premier Wheels and Waves Limited Edition watch.
On Friday, there was a Breitling Surfers Squad lesson with Jérémy Florès, who generously shared tips with participants of all levels. Some of Breitling’s guests were involved not only with the surfing tutorial, but also in the Deus Swank Rally Enduro Race on Friday, along with Breitling CEO Georges Kern and Guillaume Canet. A dedicated Breitling ride was followed by the main race, whose winner was presented with a Breitling watch.
The Wheels and Waves festival, with its unique focus on surfing and motorcycling, represents an ideal opportunity for Breitling to showcase its close links to both sports. Breitling already enjoys a partnership with Norton Motorcycles, the world’s oldest motorcycle brand, and it has a long and strong association with motor sports, including a link to Bentley. In fact, the partnership between Breitling and Bentley is the world’s longest-standing partnership between a watch brand and an automobile manufacturer.
Meanwhile, the Breitling Surfers Squad, which consists of world stars Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons, has elevated Breitling’s profile on the surfing scene. Indeed, Breitling is also set to serve as Official Timekeeper at the 2019 World Surf League’s Freshwater Pro in Lemoore, California.
Wheels and Waves – a new Breitling tradition
Breitling has always been a luxury watch brand, but in terms of its attitude, style, and the sports it supports, it is truly inclusive. At Wheels and Waves, thousands of visitors had a chance to interact with the brand and they were able to identify with Breitling, its stories, and its Squads. In Biarritz, Breitling took its message directly to the people, engaging men and woman of action, purpose, and style.
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