The architect of the ‘soft power’ concept Joseph Nye focuses on ‘the ability to achieve the desired through voluntary cooperation, not by coercion or tricks’. The name of the theory and its interpretation are clearly in conflict because voluntary participation may not involve any force, even if it’s soft. Moreover, the author of the theory believes that the power of modern States consists of three parts: military force, economic power and ‘soft power’. However, the author himself claims it doesn’t seem to be simple to combine hard and soft powers in one strategy. The main idea of the concept of Joseph Nye is that it is ‘soft power’ that helps to achieve great results in world politics. A careful analysis of the techniques of ‘soft power’ used by various States in practice, can prove that it is only a kind of power impact, i.e. ‘hard power’. It’s just an ‘iron fist in a velvet glove’.
“Soft power” is neologism in political vocabulary. However, its content is hardly new phenomenon. Throughout human civilization, the techniques of cunning rivals have been used to achieve their goalies. They were named differently or were not named in any way. Recall, at least, the proverb “Beware of Greeks bearing gifts”. For 10 years, the Greeks have failed to besiege Troy. It was the subterfuge of Odysseus that helped to take the rebellious city. He offered to give a present to Trojans in the form of a great wooden horse, hiding the elite force inside. There is also another example from modern history. For many years the USA and NATO have been using “soft power” as information influence to disintegrate the Eurasian are wreak havoc and cause instability in the countries neighboring Russia. The United States considers “soft power” an effective means of conducting geopolitical struggle between states. According to O.A.Belkov, “they actively use it in order to defeat or weaken their reel and potential adversary states in the international arena”. The tools of American “soft power” are used as the main component in the strategy of conducting “hybrid warfare” (another neologism in political vocabulary). As is known, the aim of “hybrid warfare” is total or partial disintegration of a state, the establishment of external ideological and, after it, political and economic control, and as a result, complete submission to dictates by other states from without. As political analysts A.Bogachev and M.Latugin rightly say, the “concept of “soft power” implies the creation of such an image of power or any political force (including the opposition) that is capable of influencing behavior, forcing the masses to take actions beneficial to the actor of “soft power”. The idea of “soft power is based, first of all, not on the arguments of reason, but on the strength of “information and images” and on the influence of “meanings”.
China, in contrast to the USA, keeps a low profile and does not try to suppress others nations to its will. Its “soft” intervention into political and economic spheres of various countries have become noticeable practically on all the continents including Africa. However, it looks like PRC is not interested in politics. This implicit impact on the Africans has enabled China to get full control over African markets and profit from them significantly. Ten years ago, in 2007, the Democratic Republic of Congo and China signed “the Contract of the century” worth $9 billion. Lately it has been renegotiated because of the outraged reaction of western colleagues. China was obliged to put into effect restoration of the railway infrastructure with a length of 3200 km, a highway (3600 km), construction of the airport, housing, hospitals, medical centers, universities and colleges. The joint company “Sicomin” was created under the agreements between the Government of RD Congo, the state enterprise “Gécamines” and the consortium of Chinese corporations “Sinohydro”, “China Railway Engineering Corporation”. 68% of this enterprise belongs to the Chinese government and 32% to the “Gécamines” group. The “five pillars” aimed at strengthening of China-Africa relations announced during the African tour made by Chinese President Jiang Zemin in 1996 and 1997 became the ideological basis of Beijing’s cooperation with African countries. Among these principles there are: enhancing of the sincere friendship “come rain or shine”; equal treatment of all the partners and maintaining of the non-interference principle; quest for development on a mutually beneficial basis; activation of consultation and cooperation in international affairs; creation of the new prosperous world. These principles got broad support in African countries.
Apparently, they attracted Africans by the fact that China positioned itself with African States as an equal player who has common interests in bilateral cooperation and on the world scene. Africa accepted cooperation with Beijing as the most viable opportunity to move towards equitable development. Sudanese President Omar Hasan Ahmed al-Bashir once said, «China is a friendly country that never interferes in the domestic affairs of other states» . Is that so? Further analysis of China’s policy in this direction will show its «flip side».
Beijing emphatically puts African countries on the same step of a pedestal of priorities as its own country. «We need to make it clear to the world – says He Wenping – that we have a common position on some fundamental international problems» .
Taking into account the destruction of the bipolar system, the Chinese leadership publicly affirmed «the natural preservation of good relations between Africa and the West» because China has always provided assistance to developing countries. However, Beijing, though covertly, put emphasis on the juxtaposition of Africa and itself with the Western community.
An important development mechanism of China’s relations with African partners is their interaction within the framework of regular Chinese-African cooperation forums, such as the «France-Africa», «Africa-European Union» summits or the Tokyo International Conference on African Development (TICAD). At the first meeting in Beijing in October 2000, the policy documents on the development of relations with Africa were adopted, including the «Beijing Declaration» and «The China-Africa Cooperation Program on Social and Economic Cooperation». China made commitments to cancel partially or completely the 1,2 billion dollar debt to some of the poorest countries in Africa in the coming two years and also to establish the fund to support investment of Chinese enterprises in the economy of the continent.
At the same time, the Chinese representatives emphasized once again that they did not intend to interfere in the internal affairs of sovereign states. At the opening ceremony of the Forum, former Secretary General of the Central Committee of the Communist Party of China Jiang Zemin said, ‘No country should impose its social system and ideology on another country, especially interfere in the internal affairs’.
The phenomenon of ”soft power” has always been used by priests. This was both an instrument of the missionaries’ influence during the colonization period, and also the way used by the modern church to participate in the politics of most African countries. African authorities often rely on the church to achieve political and economic stability in the country.
For example, the church (mainly Catholic) plays an important role in the life of the Democratic Republic of the Congo. Religious leaders hold high posts in the parliament and the government. For instance, Head of the Church of Christ in the Congo M. Bodo, who is a protestant, has for a long time occupied the post of Chairman of the Senate (the upper house of the Parliament), or Catholic priest M. Malu throughout the electoral process headed the Independent Electoral Commission till the national elections and was awarded the National Order of the Legion of Honor of France. During the transition period (2003-2006), the leaders of the Church addressed people and the government, calling the civilian and military population of the country for tranquility and balance, and political opponents – for the sanity and conduct of a peaceful dialogue in order to avoid anarchy and unrest, for the bloodless end of the transition period and the peaceful settlement in the country. During the elections, religious missions were observers and they provided technical assistance to the Independent Electoral Commission, and carried out advocacy in the provinces.
Clerics remain active in educational and social spheres. Catholic schools and the university acquire authority in the capital. Many hospitals, children’s shelters are maintained with funds of the church. For a long period of time the church will preserve its strong positions in the DRC and will continue to affect «softly» Congoleses’ formation of the world view.
Different developers of the concept «soft power» have a different attitude towards it. Political and international scientist M. A. Neymark proposes his own vision, a detailed analysis of theories and the application of the «soft power». In the chapter “«smart power» of soft influence” the author concentrates the attention on the fact that «soft power» is an interconnected integrity of various components and their synergistic conceptual and practical-political correlation – cultural, humanitarian, civilizational, socio-political, economic, military factors. The resource capacity of this mechanism of influence is the sociocultural and ideological values that are attractive to the object of impact. According to M. A. Neymark the «smart power» is strictly pragmatic and its geopolitical essence lies in a rational balance. It is focused primarily on the promotion and the protection of national – state interests taking into account new developments on the world stage.
In our view «soft power» implies the formation of a given, regenerated mentality, which is necessary for perception, first of all, of the cultural values of another civilization or people and then its political, economic, religious and other foundations. Fair the judgment of M.A. Neymark that the meaning of “soft power” is “in the projection by the state of its influence on the world around us, relying on economic, informational, communicationary, social, humanitarian and other flexible levers.”
For example, political scientist V.S. Yemets considers soft power information technologies to be a tool of a person manipulating. He emphasizes that the informational impact in its manipulative form, which is being exercised to cater to the interests of a person or a group of people’s interests towards other people, is a specific form of control. Such a form of control could be dangerous in case if it is being implemented secretly and if it brings unilateral benefits to its organizers. As a result of “mind impact” and appealing to their own culture affection, soft power becomes a tool for a smooth translation into receiving dividends in kind. Thus, the final goal of soft power is to shape a mentality that is identical with the interested actors and ultimately implies the submission of the object of influence.
Soft power on the part of the subject implies the weakness of the object, diffusion, permeability of its physical, ideological and moral shell. Analyst, author and host of the program «Odnako» on Channel One M. Leontiev believes that soft power – real, effective – is a projection of hard power. There can be no soft power in the absence of hard power in the same subject.
The success of the intellectual impact of soft power on the formation of individuals’ mentality depends on many factors. First of all, it is necessary to consider the society’s social stage of development where a personality is formed. It is complicated to change the mentality and to guide it in another way in the society with a well-developed civilization and high GDP as an individual will have high requirements for the offered food for thought.
In this case forming different approaches of soft power will require a considerable intellectual and material potential. There is a different scale of human values in the less developed society. For example, humanitarian aid, access to safe water, and provision of vaccination for children are essential for the majority of African states, where the level of child and adult mortality remains high and the subsistence wage is less than one dollar per day.
Taking into account the military-political climate in the country along with the moral and psychological condition of people in many respects affects the degree of soft power impact as a foreign policy factor. For example, the population of the Congo has been driven to an extreme point of despair by severe military actions that has been going on for decades. The exodus of the population, refugee camps issues, panic in combat zones – all these factors can become a handicap to the promotion of soft power.
In the state of peace, soft power also may face undesirable factors such as other concerned states` counteraction in the sphere of information, dissemination of knowingly false information and so on. At present the influence of psycho-information processes on the formation of the mentality of the new generation has accelerated. In these circumstances soft power became the most powerful factor that/which influences the perception of actuality, psychic reality and behavior of the population of entire states and regions.
Other factor to be considered when using the soft power is the spiritual component of society. If in some country nationalist sentiments prevail, any instruments of soft power may be considered as a foreign body.
In this case it is important to generate real approaches to the «soft power». Analyzing the anti-Western, anti-liberal alternative to world development, the authors of the monograph “State information policy in the context of information and psychological warfare” maintain one of the milestones of this policy is Russian civilization, which was revived in post-Soviet area. Andrei Maneulo and other authors maintain that “the act of “mental identity”, coupled with the logic of paradoxes, suggests: rejecting the Western model of development (once again) after the catastrophe of blind copying “reforms” of the Western liberal model, Russia will inevitably return to the anti-Western position, what is identical to Russian historical role and spiritual and moral foundations (Eastern Christianity). This does not imply a return to barbarism, but rather the only possible recipe for salvation from the true barbarism in which the regions of the former USSR are immersed: inter-ethnic, religious conflicts and spiritual collapse. In these conditions the Russian state information policy inevitably will become necessary to be identical to this process.”
“Sort power” is occasionally associated with cultural diplomacy. Although, the difference undoubtedly exists. Cooperation in the cultural sphere implies mutual enrichment of cultures and civilizations, in contrast with “soft power” which is a unilateral “soft pressure” on a certain object. By the early 2000s, the weight and influence of cultural diplomacy had grown so much that a new concept of “foreign cultural policy” had been introduced. Russia is actively taking several comprehensive measures which aimed at spreading Russian culture abroad.
However, the Russian diplomats have to face a range of issues in African states, in particular, where strong positions are occupied by the USA and China. Under the conditions of the multipolar world’s formation, different regional leaders use the arsenal of opportunities of «their own» «soft power» taking into account processes of a geopolitical standoff. It is rather difficult to find one’s niche for «soft power» on the African continent, because this country has lost the authority it used to have and it has become «cramp» to cooperate in most African states. And if the older generation treats Russia as a sustainable political and economic partner, the younger generation is guided by the USA and China, which do their best from the perspective of «soft power», in order to gain a foothold in this region. As the result, Africans learn American and Chinese willingly use free education programs and quotas in educational institutions of these countries. Americans promote their lifestyle through numerous cultural centers, where they also, as well as their Chinese partners, open courses of English. French and Belgians do not fall behind. «Soft power» demands significant investment, which is required for facilities, for instance, «Russian language classes», a replenishment of university libraries with relevant literature, computer rooms, Russian cultural centers, exhibitions and other cultural events. Without financing «soft power» remains just a theory. According to V.V. Rugeinikov, such an important element of the influence on the world, as the Russian language, loses its creativity. Fewer demanded goods are produced now. The researcher points rightfully, that «if the foreign reader still keeps interest to L. Tolstoy, A. Chekhov and F. Dostoevsky, their works are perceived the historically depressive background».
Experience shows, that where there are still Russian centers of science and culture (Morocco, the Republic of the Congo, Tanzania and others) cultural ties develop much more fruitfully and faster. The formation of a new mentality in the local population is possible only under the condition of a constant, but not a fragmentary cooperation with college students, social agencies, and state officials. At the same time, it is important to work out new forms of cooperation with structures of public diplomacy, nongovernmental organizations, international institutions that use political, economic and information levers of influence.
Diplomatic Fiasco: PTI Government’s Failure on the Climate Diplomacy Front
“Think about this: terrorism, epidemics, poverty, the proliferation of weapons of mass destruction – all challenges that know no borders – the reality is that climate change ranks right up there with every single one of them”.– John F. Kerry
The United Nations General Assembly (UNGA) and United Nations Security Council (UNSC) have both declared that unrestrained climate change poses a threat to international peace and security. Presently, climate change is the biggest threat facing humanity. We all will witness its impacts, making it a critical foreign policy and diplomatic issue. Climate change will overturn the 21st century world order and characterize how we live and work. Even so, in the midst of a global pandemic, it is evident that climate change will be the major issue of this century. As countries will move toward rebuilding their economies after COVID-19, recovery plans will shape the 21st century economy in ways that are clean and green, safe and healthy, and more resilient. Over the last decade, foreign policymakers have taken measures to better understand climate risks. To date, foreign policy responses to climate change have primarily centered on the security repercussions of climate change.
To chart a fresh course ahead, in order to initiate a global fight against climate change, President Joe Biden welcomed a diverse set of leaders from around the globe to explicate the connections between climate security, climate change and broader foreign policy objectives. The list of invitee included world leaders like President Xi Jinping of China and Russia’s Vladimir Putin, PM Modi of India, Sheikh Hasina of Bangladesh to attend the two-days meeting to mark Washington’s return to the visible lines of the fight against climate risks. Though, Pakistan have its place in the same region, and fifth-most vulnerable country to climate change, it has been disqualified from the summit. Likewise, Biden dispatched his climate envoy, former secretary of state John Kerry, to prepare the ground for the summit in meetings with global leaders. The U.S. invited the leaders of the Major Economies Forum on Energy and Climate, which includes the 17 countries responsible for about 80-percent of global emissions and GDP, along with, heads of countries that are unambiguously vulnerable to climate impacts or are representing robust climate leadership.
The current global efforts towards mainstreaming of climate change in development policies and programs are getting more traction due to expanding avenues of domestic and international climate diplomacy. For developing countries, climate diplomacy is undoubtedly becoming a key incentive to integrate climate change issues into their foreign policy. Pakistan is also a relatively new player in the climate diplomacy arena with a nascent institutional setup. The climate diplomacy adaption experience of Pakistan is still at the embryonic stage. The main problem is the gradual decline in the aptitude and capacity of institution to develop a clear policy route. The policy decline is much more rapid under the PTI government. Pakistan’s ambassadorial clout has eroded over the years due to political unpredictability and economic timidity. Similarly, the government has failed even to built a national narrative on climate change issue. Imran Khan has been warning the world of catastrophe if the climate problem is not addressed, but has failed to come out with a clear policy direction on the issue.
Among the many challenges fronting the Imran Khan government will be tackling the notoriously dysfunctional U.S. – Pakistan relationship. The Biden presidency has designated climate change as a critical theme of its foreign policy, and indeed aware of Pakistan’s deep climate vulnerability. For the first time since the 9/11 terrorist attacks, Pakistan is not a foreign policy priority for U.S. administration. Many high-ranking Biden government officials, including climate change envoy John Kerry, know Pakistan well. When Kerry was Obama’s secretary of state, co-chaired US-Pakistan Strategic Dialogue that counted renewable energy. Anybody familiar with how Islamabad and Washington have interacted over the last 74 years will resort to weary metaphors: a roller-coaster ride, the dynamic between an overbearing mother-in-law and daughter-in-law. Biden and his experienced team of ex-Obama administration officials are likely to press Pakistan – for Islamabad, it is a catch-22 situation. In the indigenous context, internal political strife in Pakistan and economic dependency on other countries have raised questions about our ability to effectively fight our case in international arena. The latest diplomatic fiasco speaks very loud and clear about the government’s inability to deal with fast-changing geopolitics. Washington’s broader interests in Asia, including relationships with China and India, will determine its policy at the Leaders’ Summit on Climate. It seems, Pakistan has no friends in the Biden administration. Thus, out-of-the-box thinking is required for Pakistan’s foreign policy decision makers.
Gender Diplomacy: A concern For International Politics
Diplomacy can be defined as an art of interaction between actors (states/ organizations) to achieve mutually benefitted desirable interests of pursuing parties, especially in the international arena of politics. While diplomacy is an integral part of the Liberal school of thought which has primarily dominated world politics, yet the field of diplomacy is itself deprived of liberal virtues of equality and parity. Weighing the balance of ratio between both genders in diplomacy, the dilemma of the day is that females do not reach the level of participation to be in parity with male partakers in diplomacy. Having a statistical outlook at patriarchy-ridden Foreign Services around the globe, female diplomats in Norway, Sweden, Finland, the United States of America, and France makeup to 30%-40% of Foreign Service. While even the developed states have not reached 50% of female diplomats in their respective states, developing states in the South show an even less percentile of female diplomats. South Asian states like Pakistan and India estimate to less than 15 and 20 percent of females in the skill of diplomacy, respectively.
Being an equal sharer in foreign policy-making and policy implementation is a fundamental democratic right of both genders; to serve the country and to shape the future of the land which is their identity, their respect, and their pride. Apart from this that the balanced ratio of diplomatic participants is an integral right, involving women in diplomatic interactions may aid and enhance the pursuance of goals by the states. I would like to back my argument with not only contemporary examples but historical evidence, as well. Turning pages of history back to 400 B.C. where women are named as ‘weavers’ in the writings of Aristophanes to Lysistrate; referring to women’s role as skilled and accomplished diplomats who helped in the resolution of the Peloponnesian war. This act of inter-mingle, unifying, and peace-making through the prowess of consular skill set by then women is explained by Aristophanes in a phrase: ‘Weavers of nations”. This brings me to another point is that in contemporary times as pinpointed by the United Nations, the peace-processes in which women are engagers, 35% of those tend to last for at least 15 years.
While men are more forgoing towards minor details during foreign relation analysis, women tend to put more attention to minute details, which consequently results in the production of best-suited foreign policies. But it is noteworthy that to get potential benefit from this healthy difference in nature between males and females, it is potent enough to bring anequal number of female Foreign Service Officers as compared to male Officers. Having such a salubrious balance of both feminine and masculine characteristics can also equate chances of war and peace, spontaneous and patient decisions, and use of both: hard and soft power. Eventually, this egalitarian level complies with Robert Putnam’s ‘Law of Increasing Disproportion’ which links the rank of authority and the degree of representation of high-status in society. Nevertheless, being an Ambassador, diplomat or even part of Foreign Service is a matter of great esteem and so women in diplomacy, represent women of the society. Linking the argumentative dots mentioned above, the United Nations’ report endorses the importance of the role of women in diplomacy by considering their input as a vital ingredient for stable and secure democracy.
Applying the United Nations’ analysis on the inclusion of women in the artistry of diplomacy on developing states, particularly in South Asia, we tend to project various prosperous benefits of women diplomats in the region, particularly in the context of the two-decades-long conflicts: Afghan-Taliban Conflict and the Kashmir dispute in the heart of South Asia. Women in diplomacy in Pakistan, India, and neighboring South Asian states might weaken the bone of contention between the by-birth rivals: India and Pakistan through conflict transformation strategies. While the involvement of Afghan females in the ongoing and forthcoming Afghan Peace Processes and the future Afghan government can not only uplift the societal status of women in Afghan society but will improve the longevity of sustainable peace in Afghanistan. Eventually, colleen diplomats can help to divert the state-centric state and regional security paradigm of South Asia to human-centric state and regional security, resulting in diversified and proactive approach; fostering fraternal ties leading to paced development in the region and abroad.
To conclude with, as I have highlighted the irony of the hour with an un-equal statistical ratio of gender parity in the course of diplomacy and the importance of achieving this parity by incorporating women in the skilled framework of diplomacy, I would like to propose universally applicable policy measures to acquire this equivalence. The first and foremost step is to bring awareness in society for the encouragement and acceptance of more female diplomats as opposed to the conventional fields like medical and engineering sciences. Along with this policy changes should be made to ensure equal recruitment of female diplomats, specifically on merit to counter and curtail the patriarchal dominance, mostly due to the might of money. Lastly, a female-friendly environment should be promoted to utilize the feminine potential in Foreign Offices. Conclusively, equal participation of both genders will result in sustainably productive democracies—both, in letter and spirit. Hence, gender equality in diplomacy is essential for the growth and evolution of international politics.
Сultural diplomacy as an effective instrument of Italian soft power: the INNOPROM case
Despite the complicated geopolitical rhetoric of European interaction with Russia and economic sanctions, international life continues. In such conditions, culture remains in fact the only instrument for supporting and developing international relations. International cultural relations strive to maintain “neutrality”. In the context of globalization, the blurring of borders, it is cultural policy that can become a point of mutual understanding, finding a common language and preserving existing civilizational layers.
Cultural diplomacy is a state policy aimed, within the framework of foreign policy, at the export of representative data of national culture and at interaction with other countries in the same cultural sphere. The tools for the implementation of cultural diplomacy are primarily used to form a positive foreign policy image of the country, as well as indirectly for the development of intercultural dialogue, sustainable development and conflict prevention and are associated with various areas of human activity: cinema, religion, science, cultural exchanges, literature, theater, etc. much more.
For 2020, Italy was ranked ninth in the National Brands Index and eleventh in the soft power rating of the British agency Portland. Despite the fact that Italy was not included in the “five” leaders, its “attractiveness” for foreigners remains unshakable. At the present stage, the development of Italian culture outside is carried out by the General Directorate for the promotion of the concept “System – Country”, whose functions include: dissemination of Italian culture, language and creativity abroad; organization of cultural events (week of the Italian language in the world, week of Italian cuisine in the world, festivals of Italian cinema); coordination of the activities of cultural institutions and language schools; provision of scholarships and grants; ensuring the country’s participation in the work of various organizations in the field of culture, etc. Thus, Italy actively uses the basic tools of cultural diplomacy (language and culture, education and science, innovation, tourism) to build intercultural relations at all levels.
One of the most effective tools of cultural diplomacy is the holding of international industrial exhibitions abroad. This event always works simultaneously in several dimensions: 1) has a political color (as a rule, politicians solemnly open the exhibition, timed the signing of various bilateral agreements); 2) gathers a large number of representatives of real business (which promotes the national brand of the country, and also develops economic diplomacy); 3) demonstrates scientific and technological achievements (contributes to the activation of scientific diplomacy); 4) conduct a series of cultural events aimed at introducing and promoting national culture.
From this point of view, the Innoprom case is interesting, where Italy is the first European partner country for organizing the exhibition.
INNOPROM is an international industrial exhibition held in Yekaterinburg annually since 2010. This is the main industrial, trading and export platform in Russia. About 80% of the visitors of the exhibition are professional buyers from different countries of the world, specialists from industrial enterprises who make decisions on the introduction of new products and technologies in production. Italy was chosen as the partner country of INNOPROM-2021 – a country in the top ten economies in the world and in the top three of the European Union, as well as one of the main foreign trade partners of Russia. Over the past few years, the country’s industry has reached new heights in such industries as mechanical engineering, metallurgy, chemical, petrochemical, light and food industries.
At INNOPROM-2021, the Partner Country will present the achievements of the Italian industry, innovative developments, investment opportunities and prospects for further cooperation between the countries. The Italian Republic will become the Partner Country of the 11th International Industrial Exhibition INNOPROM. The exhibition will take place in Yekaterinburg from 6 to 9 July 2021, and the theme of the exhibition will be “Flexible Manufacturing”. During a working meeting with the Minister of Industry and Trade of the Russian Federation Denis Manturov, Prime Minister of Italy Giuseppe Conte confirmed the readiness of the Italian Republic to participate in the INNOPROM 2021 exhibition. and the nature of modern world economic relations, ”said the head of the RF Ministry of Industry and Trade.
At the moment in Russia there are about 500 enterprises with the participation of Italian capital. Italy views Russia as a long-term and reliable partner, and is also interested in the further development of trade, economic and industrial ties.
“In our opinion, this is a confirmation of how strong our ties are,” said Giuseppe Conte at the opening of the Russian-Italian business forum for cooperation in the field of small and medium-sized enterprises. More than 100 Italian companies have expressed interest in participating in the exhibition. According to preliminary data, the exposition of the Partner Country will be about 3000 sq. m., and leading Italian companies in the field of automotive, mechanical engineering, metallurgy, etc. will present their stands. As Italian Ambassador to Russia Pasquale Terracciano noted, “Italy is chairing the G20, and in July it will become the first European country to partner with Innoprom. Despite the sanctions regime imposed by the EU, Italy and Russia have a special relationship. The largest industrial companies in Italy (not only manufacturers of luxury and luxury cars) are actively working on the Russian market, and the Italian embassy, which occupies the famous Berg mansion in Moscow, remains, perhaps, the most hospitable».
The Sverdlovsk region and the Italian republic have been closely cooperating for many years. The Sverdlovsk Region has an Agreement between the Government of the Sverdlovsk Region of the Russian Federation and the Government of the Piedmont Region of the Italian Republic on trade, economic, scientific, technical and humanitarian cooperation dated July 22, 2002. In October 2015, within the framework of the visit of the delegation of the Sverdlovsk region to the Italian Republic, a memorandum of intent was signed between the Governor of the Sverdlovsk region (Russian Federation) E.V. Kuyvashev and the President of the region of Liguria (Italian Republic) G. Toti. The cities of Genoa and Turin are twin cities of Yekaterinburg. The city of San Benedetto del Tronto, San Remo are twin cities of the Verkh-Isetsky district of Yekaterinburg. The town of Selva di Val Gardena is twinned with the Kachkanar urban district. The city of Asti is twinned with the urban district of Krasnoufimsk. In 2019, the foreign trade turnover of the Sverdlovsk region with Italy decreased by 30.8%, while exports decreased 57.8%, imports increased by 3.7%. In 2019, for export to Italy from the Sverdlovsk region, mainly metals and products from them were supplied, including ferrous metals and products from them (semi-finished products of unalloyed steel, ferroalloys, sheet products, pipes), aluminum (rods and profiles), copper ( refined, rods and profiles), other metals (titanium, chrome), wood (plywood), mineral products.
On March 18-19, 2021, Ambassador Extraordinary and Plenipotentiary of the Italian Republic to the Russian Federation Pasquale Terracciano arrived on a visit to Yekaterinburg. During a meeting with the Governor of the Sverdlovsk Region Yevgeny Kuyvashev, they discussed the participation of Italy in the international industrial exhibition INNOPROM-2021 as a Partner Country of the exhibition. During the press approach after the meeting, Pasquale Terracciano named the companies that are planned to be presented at the exhibition. These are, in particular, the international energy group Enel, the oil and gas company Eni, the Leonardo machine-building holding and the car tire manufacturer Pirelli. During the visit, the ambassador had a rich cultural program. The representatives of the delegation visited the Museum of the first President of the Russian Federation B. N. Yeltsin; opened a photo exhibition of the Italian photographer Elio Ciol; visited the Sverdlovsk Philharmonic (as part of the visit to the Philharmonic, the choral singing of the performers was heard, the cultural program of the Innoprom exhibition was discussed with the director of the Philharmonic); visited the Museum of Architecture and Design, where an excursion was held for the guests (issues of preparation for the cultural program of the international exhibition “Innoprom” were also discussed).
Thus, the participation of Italy as a partner country of the international industrial exhibition INNOPROM is the most important effective tool for implementing cultural diplomacy. The event is not limited to an industrial exposition, although this is extremely important for Italian business, but also has a wide range of cultural interaction and drawing attention to the Italian cultural heritage and way of life.
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