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Soft power as an important structural component of a foreign policy strategy of a state

Galina Sidorova

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The architect of the ‘soft power’ concept Joseph Nye focuses on ‘the ability to achieve the desired through voluntary cooperation, not by coercion or tricks’. The name of the theory and its interpretation are clearly in conflict because voluntary participation may not involve any force, even if it’s soft. Moreover, the author of the theory believes that the power of modern States consists of three parts: military force, economic power and ‘soft power’. However, the author himself claims it doesn’t seem to be simple to combine hard and soft powers in one strategy. The main idea of the concept of Joseph Nye is that it is ‘soft power’ that helps to achieve great results in world politics. A careful analysis of the techniques of ‘soft power’ used by various States in practice, can prove that it is only a kind of power impact, i.e. ‘hard power’. It’s just an ‘iron fist in a velvet glove’.

“Soft power” is neologism in political vocabulary. However, its content is hardly  new phenomenon. Throughout human civilization, the techniques of cunning rivals have been used to achieve their goalies. They were named differently or were not named in any way. Recall, at least, the proverb “Beware of Greeks bearing gifts”. For 10 years, the Greeks have failed to besiege Troy. It was the subterfuge of Odysseus that helped to take the rebellious city. He offered to give a present to Trojans in the form of a great wooden horse, hiding the elite force inside. There is also another example from modern history. For many years the USA and NATO have been using “soft power” as information influence to disintegrate the Eurasian are wreak havoc and cause instability in the countries neighboring Russia. The United States considers “soft power” an effective means of conducting geopolitical struggle between states. According to O.A.Belkov, “they actively use it in order to defeat or weaken their reel and potential adversary states in the international arena”. The tools of American “soft power” are used as the main component in the strategy of conducting “hybrid warfare” (another neologism in political vocabulary). As is known, the aim of “hybrid warfare” is total or partial disintegration of a state, the establishment of external ideological and, after it, political and economic control, and as a result, complete submission to dictates by other states from without. As political analysts A.Bogachev and M.Latugin rightly say, the “concept of “soft power” implies the creation of such an image of power or any political force (including the opposition) that is capable of influencing behavior, forcing the masses to take actions beneficial to the actor of “soft power”. The idea of “soft power is based, first of all, not on the arguments of reason, but on the strength of “information and images” and on the influence of “meanings”.

China, in contrast to the USA, keeps a low profile and does not try to suppress others nations to its will. Its “soft” intervention into political and economic spheres of various countries have become noticeable practically on all the continents including Africa. However, it looks like PRC is not interested in politics. This implicit impact on the Africans has enabled China to get full control over African markets and profit from them significantly. Ten years ago, in 2007, the Democratic Republic of Congo and China signed “the Contract of the century” worth $9 billion. Lately it has been renegotiated because of the outraged reaction of western colleagues. China was obliged to put into effect restoration of the railway infrastructure with a length of 3200 km, a highway (3600 km), construction of the airport, housing, hospitals, medical centers, universities and colleges. The joint company “Sicomin” was created under the agreements between the Government of RD Congo, the state enterprise “Gécamines” and the consortium of Chinese corporations “Sinohydro”, “China Railway Engineering Corporation”. 68% of this enterprise belongs to the Chinese government and 32% to the “Gécamines” group. The “five pillars” aimed at strengthening of China-Africa relations announced during the African tour made by Chinese President Jiang Zemin in 1996 and 1997 became the ideological basis of Beijing’s cooperation with African countries. Among these principles there are: enhancing of the sincere friendship “come rain or shine”; equal treatment of all the partners and maintaining of the non-interference principle; quest for development on a mutually beneficial basis; activation of consultation and cooperation in international affairs; creation of the new prosperous world. These principles got broad support in African countries.

Apparently, they attracted Africans by the fact that China positioned itself with African States as an equal player who has common interests in bilateral cooperation and on the world scene.  Africa accepted cooperation with Beijing as the most viable opportunity to move towards equitable development. Sudanese President Omar Hasan Ahmed al-Bashir once said, «China is a friendly country that never interferes in the domestic affairs of other states» . Is that so? Further analysis of China’s policy in this direction will show its «flip side».

Beijing emphatically puts African countries on the same step of a pedestal of priorities as its own country. «We need to make it clear to the world – says He Wenping – that we have a common position on some fundamental international problems» .

Taking into account the destruction of the bipolar system, the Chinese leadership publicly affirmed «the natural preservation of good relations between Africa and the West» because China has always provided assistance to developing countries. However, Beijing, though covertly, put emphasis on the juxtaposition of Africa and itself with the Western community.

An important development mechanism of China’s relations with African partners is their interaction within the framework of regular Chinese-African cooperation forums, such as the «France-Africa», «Africa-European Union» summits or the Tokyo International Conference on African Development (TICAD). At the first meeting in Beijing in October 2000, the policy documents on the development of relations with Africa were adopted, including the «Beijing Declaration» and «The China-Africa Cooperation Program on Social and Economic Cooperation». China made commitments to cancel partially or completely the 1,2 billion dollar debt to some of the poorest countries in Africa in the coming two years and also to establish the fund to support investment of Chinese enterprises in the economy of the continent.

At the same time, the Chinese representatives emphasized once again that they did not intend to interfere in the internal affairs of sovereign states. At the opening ceremony of the Forum, former Secretary General of the Central Committee of the Communist Party of China Jiang Zemin said, ‘No country should impose its social system and ideology on another country, especially interfere in the internal affairs’.

The phenomenon of ”soft power” has always been used by priests. This was both an instrument of the missionaries’ influence during the colonization period, and also the way used by the modern church to participate in the politics of most African countries. African authorities often rely on the church to achieve political and economic stability in the country.

For example, the church (mainly Catholic) plays an important role in the life of the Democratic Republic of the Congo. Religious leaders hold high posts in the parliament and the government. For instance, Head of the Church of Christ in the Congo M. Bodo, who is a protestant, has for a long time occupied the post of Chairman of the Senate (the upper house of the Parliament), or Catholic priest M. Malu throughout the electoral process headed the Independent Electoral Commission till the national elections and was awarded the National Order of the Legion of Honor of France. During the transition period (2003-2006), the leaders of the Church addressed people and the government, calling the civilian and military population of the country for tranquility and balance, and political opponents – for the sanity and conduct of a peaceful dialogue in order to avoid anarchy and unrest, for the bloodless end of the transition period and the peaceful settlement in the country. During the elections, religious missions were observers and they provided technical assistance to the Independent Electoral Commission, and carried out advocacy in the provinces.

Clerics remain active in educational and social spheres. Catholic schools and the university acquire authority in the capital. Many hospitals, children’s shelters are maintained with funds of the church. For a long period of time the church will preserve its strong positions in the DRC and will continue to affect «softly» Congoleses’ formation of the world view.

Different developers of the concept «soft power» have a different attitude towards it. Political and international scientist M. A. Neymark proposes his own vision, a detailed analysis of theories and the application of the «soft power». In the chapter “«smart power» of soft influence” the author concentrates the attention on the fact that «soft power» is an interconnected integrity of various components and their synergistic conceptual and practical-political correlation – cultural, humanitarian, civilizational, socio-political, economic, military factors. The resource capacity of this mechanism of influence is the sociocultural and ideological values that are attractive to the object of impact. According to M. A. Neymark the «smart power» is strictly pragmatic and its geopolitical essence lies in a rational balance. It is focused primarily on the promotion and the protection of national – state interests taking into account new developments on the world stage.

In our view «soft power» implies the formation of a given, regenerated mentality, which is necessary for perception, first of all, of the cultural values of another civilization or people and then its political, economic, religious and other foundations. Fair the judgment of M.A. Neymark that the meaning of “soft power” is “in the projection by the state of its influence on the world around us, relying on economic, informational, communicationary, social, humanitarian and other flexible levers.”

For example, political scientist V.S. Yemets considers soft power information technologies to be a tool of a person manipulating. He emphasizes that the informational impact in its manipulative form, which is being exercised to cater to the interests of a person or a group of people’s interests towards other people, is a specific form of control. Such a form of control could be dangerous in case if it is being implemented secretly and if it brings unilateral benefits to its organizers. As a result of “mind impact” and appealing to their own culture affection, soft power becomes a tool for a smooth translation into receiving dividends in kind. Thus, the final goal of soft power is to shape a mentality that is identical with the interested actors and ultimately implies the submission of the object of influence.

Soft power on the part of the subject implies the weakness of the object, diffusion, permeability of its physical, ideological and moral shell.   Analyst, author and host of the program «Odnako» on Channel One M. Leontiev believes that soft power – real, effective – is a projection of hard power. There can be no soft power in the absence of hard power in the same subject.

The success of the intellectual impact of soft power on the formation of individuals’ mentality depends on many factors. First of all, it is necessary to consider the society’s social stage of development where a personality is formed. It is complicated to change the mentality and to guide it in another way in the society with a well-developed civilization and high GDP as an individual will have high requirements for the offered food for thought.

In this case forming different approaches of soft power will require a considerable intellectual and material potential. There is a different scale of human values in the less developed society. For example, humanitarian aid, access to safe water, and provision of vaccination for children are essential for the majority of African states, where the level of child and adult mortality remains high and the subsistence wage is less than one dollar per day.

Taking into account the military-political climate in the country along with the moral and psychological condition of people in many respects affects the degree of soft power impact as a foreign policy factor. For example, the population of the Congo has been driven to an extreme point of despair by severe military actions that has been going on for decades. The exodus of the population, refugee camps issues, panic in combat zones – all these factors can become a handicap to the promotion of soft power.

In the state of peace, soft power also may face undesirable factors such as other concerned states` counteraction in the sphere of information, dissemination of knowingly false information and so on. At present the influence of psycho-information processes on the formation of the mentality of the new generation has accelerated. In these circumstances soft power became the most powerful factor that/which influences the perception of actuality, psychic reality and behavior of the population of entire states and regions.

Other factor to be considered when using the soft power is the spiritual component of society. If in some country nationalist sentiments prevail, any instruments of soft power may be considered as a foreign body.

In this case it is important to generate real approaches to the «soft power». Analyzing the anti-Western, anti-liberal alternative to world development, the authors of the monograph “State information policy in the context of information and psychological warfare” maintain one of the milestones of this policy is Russian civilization, which was revived in post-Soviet area.  Andrei Maneulo and other authors maintain that “the act of “mental identity”, coupled with the logic of paradoxes, suggests: rejecting the Western model of development (once again) after the catastrophe of blind copying “reforms” of the Western liberal model, Russia will inevitably return to the anti-Western position, what is identical to Russian historical role and spiritual and moral foundations (Eastern Christianity). This does not imply a return to barbarism, but rather the only possible recipe for salvation from the true barbarism in which the regions of the former USSR are immersed: inter-ethnic, religious conflicts and spiritual collapse. In these conditions the Russian state information policy inevitably will become necessary to be identical to this process.”

“Sort power” is occasionally associated with cultural diplomacy. Although, the difference undoubtedly exists. Cooperation in the cultural sphere implies mutual enrichment of cultures and civilizations, in contrast with “soft power” which is a unilateral “soft pressure” on a certain object. By the early 2000s, the weight and influence of cultural diplomacy had grown so much that a new concept of “foreign cultural policy” had been introduced. Russia is actively taking several comprehensive measures which aimed at spreading Russian culture abroad.

However, the Russian diplomats have to face a range of issues in African states, in particular, where strong positions are occupied by the USA and China. Under the conditions of the multipolar world’s formation, different regional leaders use the arsenal of opportunities of «their own» «soft power» taking into account processes of a geopolitical standoff. It is rather difficult to find one’s niche for «soft power» on the African continent, because this country has lost the authority it used to have and it has become «cramp» to cooperate in most African states. And if the older generation treats Russia as a sustainable political and economic partner, the younger generation is guided by the USA and China, which do their best from the perspective of «soft power», in order to gain a foothold in this region. As the result, Africans learn American and Chinese willingly use free education programs and quotas in educational institutions of these countries. Americans promote their lifestyle through numerous cultural centers, where they also, as well as their Chinese partners, open courses of English. French and Belgians do not fall behind. «Soft power» demands significant investment, which is required for facilities, for instance, «Russian language classes», a replenishment of university libraries with relevant literature, computer rooms, Russian cultural centers, exhibitions and other cultural events. Without financing «soft power» remains just a theory. According to V.V. Rugeinikov, such an important element of the influence on the world, as the Russian language, loses its creativity. Fewer demanded goods are produced now. The researcher points rightfully, that «if the foreign reader still keeps interest to L. Tolstoy, A. Chekhov and F. Dostoevsky, their works are perceived the historically depressive background».

Experience shows, that where there are still Russian centers of science and culture (Morocco, the Republic of the Congo, Tanzania and others) cultural ties develop much more fruitfully and faster. The formation of a new mentality in the local population is possible only under the condition of a constant, but not a fragmentary cooperation with college students, social agencies, and state officials. At the same time, it is important to work out new forms of cooperation with structures of public diplomacy, nongovernmental organizations, international institutions that use political, economic and information levers of influence.

Doctor of Political Sciences, professor of the Department of theory and history of international relations, as well as of Diplomatic Academy of Russian Foreign Ministry and of the Institute for African Studies of the Russian Academy of Sciences

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Diplomacy

Reassessing Realities of a Multi-Polar World Order

Zaeem Hassan Mehmood

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Multi-polarity has become prominent feature in the day to day vocabulary of diplomats, statesmen and policymakers. Former United States (US) Secretary of State, Hillary Clinton at her state visit to New Zealand was one of the first to observe “a shifting balance of power to a more multi-polar world as opposed to the Cold War model of a bipolar world”. The preceding United Nations (UN) Secretary-General, Ban Ki-moon stated at Stanford University in 2013 that we have begun to “move increasingly and irreversibly to a multi-polar world”. Russian Foreign Minister, Sergei Lavrov, declared at the Russia-China Conference 2016 that “international relations have entered into a conceptually new historical stage that consists in the emergence of a multi-polar world order and reflects the strengthening of new centers of economic development and power”.

These manifestations have since then revealed a general acceptance of the multi-polar notion as a concept that is unavoidable in the contemporary international dynamics. However, when it comes to the transitions and inevitability of the power structures, there is little agreement among the international states. 

The former Secretary of State, choice of words “more multi-polar world” reflected a reluctance to acknowledge the complete disappearance of unipolarity. A much stronger resistance to forego unipolarity remains embedded in the Trump administration vision to “make America great again”. Lavrovhas declared that “unipolar world order as untenable” in current climax of power politics. Nevertheless, pundits such as Robert Kaplan continue to question, whether there is an overlap of unipolar and multi-polar world realities; where US continues to retain the supremacy in military realm of affairs and is anticipated to remain so for a considerable future time, whereby China leads in the economic realm. Additionally nations in the former Third World are acquiring status as rising powers, notably India who have over the years with smart diplomacy have acquired global outreach to shape international agenda.

Lessons from History

The Westphalian system originating in 1648 has organized global politics on the basis of sovereign states and their relations for over three and a half centuries, despite successive world orders and configurations of power. The changes brought in by various international developments although bringing changes to power distribution, did not have an impact on the essence of Westphalian ideals. The advent of nuclear weapons in the 20th century, did however set stage for mutually assured destruction (MAD) which dissuades nuclear weapon states from wars. It is the reason that historians and strategist provide for the demise of Cold War hostilities, from bipolarity to unipolarity, brought in by rather peaceful means and did not involve hegemonic wars as documented in preceding times.

Several occasions in history, add to the useful insights for a modern world in transition. Two centuries ago, a unipolar order came to a conclusion, giving rise to a multi-polar system with the defeat of Napoleon by the combined strength of Russia, Britain, Austria and Prussia. The Congress of Vienna, provided for a reorganization of European geopolitical frontiers diplomatically that brought relative stability in the continent for coming decades. The Concert of Europe, as it was known, was the precursor to the high-level conferences to which world leaders and diplomats are accustomed to this day. The Holy Alliance, which nevertheless was repressive and conservative in methods is considered by western historians as pioneer for preserving peace.

France defeated in battlefield, several times in post-Napoleon was not subjected to a humiliating treatment by the victors. This was due to the fact that the objective of the other European powers was to thwart a return to unipolarity.  It was the exclusion of the Ottoman Empire from the negotiating table that sowed the seeds for the Crimean War, a prelude to the First World War of 1914. Multi-polarity for most part of the history has been reactionary rather than progressive, and hegemonic rather than democratic. In Europe, cooperation was provided to further silence and repress the dissent contributing towards nationalist uprisings. The Versailles Treaty, in the aftermath of First World War was notoriously less efficacious than the Vienna settlement in advancing stability, the most obvious reason being the punitive treatment accorded to a defeated Germany. In stark contrast, lessons to some extent were learnt and the agreements emanating from World War II, were a new example of magnanimity towards the defeated, a wise and pragmatic step. The Charter of UN, limited the use of force and required self-restraint on the part of the victorious powers. It was a commendable step in international relations, at least in theory if not in practice, as has been demonstrated over the years.

21st Century Realities

A number of characteristics in the 21st century that were absent from previous transitions provide for a number of unique opportunities and challenges. The increasing global interconnectedness among states and societies via trade, investment, and media strengthens the interdependence nature of relation providing an impetus for peaceful transition. On the other side, this increase in connectivity may be exploited by warring state and non-state actors for their destabilizing agendas. Among the most notable unifying elements is the challenge posed by global warming and climate change. For the first time in human history, community of nations are forced to confront the stark reality that redemption requires cooperation. It affects countries large and small independently of their level of development. Similarly, is the global drug problem that also comes under the paradigm of “common and shared responsibility”. The appearance on the world stage of numerous non-governmental organizations promoting causes from disarmament and non-proliferation to free trade represent an evolution of history that cannot be overlooked. Differently from the 19th century’s euro-centric multipolar experiment, a 21st century multipolar world order will be universal in scope.

Conclusion

The most original feature of the new configuration of power in the 21st century, is the fact that a non-Western power will assume after the many centuries, the leading position at helm of world economy. China’s economic growth is anticipated to translate into increased diplomatic influence and power. A resurgent Russia is also expected to wield considerable military might. European Union in the wake of Brexit, to survive needs a renewed sense of cohesion with Germany and France taking the lead role.

In the scholarly literature, there is no consensus on whether multi-polarity is unstable than bipolarity or unipolarity, as is popularly believed. Kenneth Waltz strongly was in favor of “bipolar order as stable”. On the other side, Karl Deutsch and David Singer saw multi-polarity as guaranteeing a greater degree of stability in an article published in 1964, “Multipolar Systems and International Stability”. Simon Reich and Richard Ned Lebow in “Goodbye Hegemony” (2014), question the belief whether a global system without a hegemon would be unstable and more war prone.

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India’s Ministry of External Affairs is one of the best in South Asia

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In his exclusive interview for PICREADI Alexey Kupriyanov, Russian expert on India, reveals some secrets of Indian soft power and states that India’s External Affairs is one of the best in South Asia. But why?

Is India the subject or the object of soft power? How does India see its soft power approach in the world and does it see it at all?

India as any other country is at the same time both the object and the subject. With great importance attached to India by the great powers trying to ensure for themselves India’s support, the country is the object. It is well proved by the US soft power programs targeted at India. Numerous meetings, promotion of dialogue with experts and Indian youth, and business trips invitations are used by the US.

At the same time India is the soft power subject. That is why we should apprehend its political worldview. Their world consists of three concentric zones: the immediate neighborhood, extended neighborhood zones and the rest of the world. The immediate neighborhood zone includes the Indian subcontinent and all the neighboring islands, the extended neighborhood zone includes Eastern Africa, Central Asia, the coastal areas of the Arabian sea, Middle East and South East Asia. That is the zone that is influenced upon by India’s soft power. India is not able to use the hard power there due to the lack of resources, as well as necessity and will. So, the soft power develops.

Undoubtedly its influence spreads upon the rest of the world: it is enough to recall Indian films, Yoga days and the demonstration of its beautiful, old culture which dates back to 3000 B.C. Anyway, in the immediate neighborhood and extended neighborhood zones the Indian soft power programmes are much more extensive and detailed. The Indians organize military and police trainings, young politicians courses and etc., as a result a number of pro-Indian experts, officials and politicians emerge.

How is the system of public diplomacy structured in India? Does the government play significant role in this structure?

India’s system of public diplomacy works intensively through Indian Embassies, to which cultural, press and educational attaches are attached. Indian embassy maintains closest contacts with Indian, pro-Indian and India-linked circles, or at least tries to establish contacts with them. India will use everything that can be used to achieve the goals of public diplomacy. ISKCON represents a good example of this trend. In India itself they are regarded not so well, but abroad they represent Indian culture and so they are treated differently, because if you have something to do with ISKCON you will be pro India a priori.

The Raisina Dialogue, which has been held for some years, is a key expert event in the field of international relations and diplomacy. What is the aim of this events? To improve the image of the country? Or to organize international cooperation?

In fact, it is not the only one such event in India, there is a lot of various events. Raisina Dialogue is the most well-known one. Schools of young politicians are held in India on the regular basis. This instrument is now intensively used by both the West ant the East. Generally, big forums and conferences invite foreign experts to establish relations with their Indian counterparts. Young politicians schools last for one month or month and a half, there are lectures and the participants communicate with each other.

I know those who participated in these programs, and they got quite impressed, because it was the first time they visited the country and lived in it. This people leave the country with absolutely different feelings, because they already know the country, they love it and leave the country being an advocate of the Russian-Indian friendship, for instance.

So, the government of India is willing to develop the country’s positions in terms of soft power?

That’s true, Indian Foreign Ministry rigorously follows this sphere and successfully implements all the necessary programs. Indian Foreign Ministry is truly one of the best in South Asia.

In spite of the fact that the idea of non-violence is a traditional leitmotif of Indian policy, the most privileged strategic partnership with Russia develops not in the soft power, but in military-technical cooperation. What are the prospects of diversification of Russian-Indian partnership?

In fact, it is already quite diversified. Our cultural and scientific center (Russian Center for Science and Culture in New Delhi – “CD”) proactively works on strengthening of our culture ties and has already achieved considerable success. The ground is fertile there. Cultural links between Russia and India date back to the late 19th century, we should remember that Tolstoy’s ideas shaped Gandhi’s worldview. There are a lot of Soviet textbooks, printed in the Soviet Union in Indian languages, which were used by several generations. Russia’s image in India is still very positive, mostly thanks to this background.

Does it influence the youth as well?

Sure, it influences the youth less. First, our work in this aspect is not enough, second, back then we were a superpower and now we are not. It is clear that the youth incline towards the US, but with great influence of their families and social attitudes, the country has positive perception of Russia.

A lot of Indians visit Russian Center for Science and Culture in New Delhi leaded by Fiodor Rozovsky to learn the language, Russian culture and national dances. One of the central streets in New Delhi is called Tolstoy Marg, there are monuments to Tolstoy, Pushkin, in Nehru park there is a monument to Lenin, with floral breathes. For sure India is interested in Russia as well as Russia is interested in India. Cultural ties are okay, but economic ones are much more fragile.

China is far richer, but India holds all the nonfinancial actives and is able to carry out religious projects in South East Asia.

Russian-Indian partnership is developing against escalating Indian-Chinese confrontation on a great number of strategic issues (differences on the “One belt one road” initiative, etc.). There is a confrontation in cultural areas as well. May India take advantages of the drawbacks of Chinese model? In which countries it might do it?

Firstly, we should clarify the terms. India isn’t Chinese adversary, foe, it is Chinese rival in some infrastructural and political influence projects in South East Asia and border areas. India doesn’t strongly oppose the Belt and Road project. It is against China using disputed territories, as the China – Pakistan Economic Corridor goes through the lands over which India claims its sovereignty. China didn’t asked permission of India to do so. It represents an acute political issue, but there is no existential confrontation. If this issue is resolved, the problem will cease to exist.

Generally speaking, culturally India and China have been closely linked for a long period of time. It is enough to recall the evolution that underwent the image of bodhisattva Avalokiteśvara after it had negotiated the Himalayas, had feminised and had turned into the Godness of the hearth Guanyin.

Their economic ties are of the same importance. China is a major exporter of goods in India and one of the major investors into Indian economy. Despite all the differences, the countries continue to trade and the turnover is rapidly rising. So, we should discuss China-India rapprochement, as the Doklam confrontation was set aside in the context of prime minister’s Modi visit to Wuhan and rising cooperation.

Indian – Chinese confrontation in the soft power sphere can hardly be discussed, as the countries offer fundamentally different product. There are countries oriented towards China, there are countries oriented towards India, some countries manage to successfully combine these directions. China is far richer, but India possess all the non-financial actives and may carry out religious diplomacy projects in South East Asia. Small countries try to get on with both countries, for example in some infrastructural project they rent a port for reconstruction to China and the nearby airport to India.

One of the largest elements of soft power is the higher education. What about Indian soft power implementation through education?

It is all right. India invites foreign students, and there is nothing difficult in going to India to study, as they have a lot of educational programmes. Jawaharlal Nehru University, the University of Delhi and all the major universities exercise programs for foreign students. They are backed by the government.

There is an opinion that India could promote its own model (including the global governance model), which is different from the liberal Western one and the Chinese authoritarian one, through education. Is that true?

To do so, India should first make up such model. I would argue that the Chinese model is an authoritarian model. On the contrary, China undertakes attempts to create “a community of shared future for mankind” and accuses Western countries of authoritarianism and neocolonialism. Nowadays China is proactively inviting students from the Third World countries to train them as pro-Chinese, but on the other hand China isn’t interested in these students building specific African socialism under the auspices of a local Communist Party. It is mainly aimed at developing communication with Chinese people and promoting cooperation of China and their country of origin. India is doing something similar, it trains pro-Indian personnel, which transmits Indian influence and advocates friendly relations with India.

In case of India, Indian diaspora’s potential is of particular interest (It is one of the largest in the world). External policy of Indian prime minister Modi features direct appeal to Indian diaspora overseas. How does the diaspora influence Indian image abroad?

Firstly, as the Indian diaspora is so numerous, the appeal to it is a permanent feature of Indian policy. It has been shaping since Indians were settling down in the Indian ocean region, exercising their soft and not-so-soft power in South East Asia, establishing Indian and Buddhist kingdoms, settling down in Eastern Africa before the European reached the region. Under the British Empire it scaled up with British hiring Indians and sending them to the most remote corners of the vast empire. This is how Indian colonies were established in Barbados, Fiji, developed in Eastern Africa and in the Gulf countries.

The diaspora’s potential is quite a difficult question. Diaspora is one of the major sources of money, particularly the diasporas in rich countries, such as the Gulf countries. Indians go there to earn money, but they have no civil rights there and barely integrate into local communities: Indians can’t be granted citizenship in Saudi Arabia and so they live in the country as workers. They send money to India.

In the US Indians integrate into society and step-by-step become more Americans than Indians. There was a wide spread opinion that Indian diaspora is exceptionally large and powerful in the US. Indeed, it is huge and some of the representatives of the diaspora occupy quite high positions in the Senate and the Congress. But the US Indians are americanised.

The result of this phenomenon is evident in the outcome of the attempts to exempt India from US sanctions, which would have been introduced, if India had bought the S-400 missile system. And all of a sudden Indian diaspora proved to be totally useless in solving the issue. A great number of articles by distinguished americanised Indians calling to stop putting pressure on India were published in Indian and US top media resources, in The Diplomat, NYT and others, but it produced no results. It became clear that Indian diaspora on which so many hopes were placed turned out to be useless in solving conflicts of interest.

Indians that are engaged in public affairs in the United States put the US interests over Indian and consider the US-India rapprochement through the lens of US interests. So, India managed to suspend the sanctions without diaspora’s help, but thanks to the highly important geopolitical interest of containing China secured by Pentagon and the Department of State, which needed India to be friendly neutral. This impotence of the diaspora should be reflected on.

In other countries the character of diaspora’s influence is much more specific. The inability of diaspora to get along with the local population of Fiji constitutes continuous problem for Indian government. Indians living in the Middle Eastern countries become a financial source for the country, but once a war starts India evacuates its citizens spending a great deal of money, as it happened in Yemen.

What is more Indians left some colonial heritage, which is particularly evident in Eastern Africa. When the British colonised Eastern Africa, Indians were much more loyal to the British and so they became merchants, policemen, minor officials, that is why when the liberation movements started, they were sometimes treated even worse than the British. For instance, Indian diaspora failed to survive in Zimbabwe; in the South African Republic, vice versa, the diaspora is thriving and is engaged in political affairs. Somewhere the diaspora is economically powerful, but totally passive from the political point of view, somewhere it is all around.

In Russia Indian diaspora is not so large. Could it be used as a soft power instrument in Russia?

There are Indians who settled in the Soviet Union, who studied here, got married, born children, and got russiafied. They have a significant role in the Russia-India rapprochement. These are businessmen, journalists.

There are several reasons why the diaspora in Russia is not so large. Firstly, language barrier, secondly, the climate. Indians suffer from the lack of sunny days in winter more than from cold. Finally, we have a state dominated by a major nation unlike in the US, for example. In the Los Angeles you’ll see an American nation shaping in real time by Afro-Americans, Koreans, Chinese, Latin Americans and other peoples, so Indians will have this sense of belonging. In Russia the vast majority speaks Russian, there is a tiny minority of migrants from the non-CIS countries. There is an Indian diaspora in Russia and it is living quite good, but politically it has no influence. Their main role is to establish relations. It helps others, maintains relations with the motherland.

In terms of soft power, private media in India is of particular interest. One of the recent examples is the so called “modimania”. From your point of view, why this phenomenon has emerged?

First of all Modi is well received by the diaspora. When he visits a country, he is cheered as national leader, under whose governance the country is transforming into a great power.

Modi as a politician is quite interesting personality. He is as powerful, as those who made new Indian history: Jawaharlal Nehru, Indira Gandhi. Under the last prime minister Manmohan Singh, characterized by Indians as a weak leader, some issues were talked down, he wasn’t able to act strongly. He should take into account interests of numerous small groups, particular personalities. That resulted in stalemate. He was quite predictable, the country has been developing economically, but he wasn’t able to undertake sharp policies.

Modi is so different from him. He is perceived as “a miracle worker”: he launched the “India cleaning programme” (creating a system of public lavatories and street cleaning) in 2004, which his precedents weren’t able to realize. Taking into account the scale of the problem, it seemed to be impossible, but in 5 years he managed to put it in practice. Nowadays India differentiates from the India of the past. Modi promises to provide everyone with gas, water, and electricity before his term ends. Modi is criticized, but his achievements should be acknowledged.

Modi’s charisma is evident in his speeches. He feels the audience quite well, which is so rare. He is able to seize the interests of the audience, its attention and speaks about the issues it is interested in, changing the line of the speech as soon as he needs it. Other public politicians aren’t able to do so. Modi is not only a public politician; he is also the head of the state.

What is more, he is the same as the majority of Indians: he is a Hindu, and he doesn’t show off his secularism. In Russia we usually make jokes of the elements of national identity, but for Indians Modi embodies Indian national identity. In spite of a great number of different groups in Indian population, the majority of Indians are rural Hindu, who speak Hindi and other similar languages. They respect Hinduism, respect the elderly and cherish traditions. Modi perfectly matches the image of Indian leader. On the one hand he is quite experienced, on the other, he is energetic, ascetic in everyday life, single as he wants to devote his life to the country. He creates for himself an image of an ideal Golden Age leader and at the same time a 21st century leader who respects traditions and uses an iPhone.

Where does the most well-known element of Indian mass culture – the cinema stand? There are any prospects for it in Russia?

The elderly grew up with Roger Kapur’s films. They were extremely popular. Surprisingly enough it may sound but our young population watch Indian films and TV series (“Baahubali”, for example). In comparison with Hollywood films, the Bollywood ones are still quite popular. What’s more there is not only Bollywood films, but also films of other Indian productions.

Nevertheless, these films are much more popular in the immediate neighborhood and extended neighborhood zones: in Afghanistan, in the Middle East and in South East Asia. A great deal of Bollywood films is made in Hindustani. It is a kind of lingua franca for Hindi and Urdu speakers, it uses basic vocabulary, which is familiar to both Pakistani, and Indians. Afghani and Arabs use these films to master the language, as they usually watch these films and TV series.

Where does the most well-known element of Indian mass culture – the cinema stand? There are any prospects for it in Russia?

The elderly grew up with Roger Kapur’s films. They were extremely popular. Surprisingly enough it may sound but our young population watch Indian films and TV series (“Baahubali”, for example). In comparison with Hollywood films, the Bollywood ones are still quite popular. What’s more there is not only Bollywood films, but also films of other Indian productions.

Nevertheless, these films are much more popular in the immediate neighborhood and extended neighborhood zones: in Afghanistan, in the Middle East and in South East Asia. A great deal of Bollywood films is made in Hindustani. It is a kind of lingua franca for Hindi and Urdu speakers, it uses basic vocabulary, which is familiar to both Pakistani, and Indians. Afghani and Arabs use these films to master the language, as they usually watch these films and TV series.

How does India manage to combine so acute social problems (poverty, terrorism, etc.) and development of cutting-edge and military technologies? How a country can be so attractive abroad with such domestic problems?

Frankly, it fails to combine it. No one is happy with the poverty. On the other hand, a sound economic reform is underway, the middle class is expanding, poverty, dirt on the streets, lack of electricity and astonishing customs are disappearing.

India reminds me of the China of 1980s, the country is still poor, but its economy is ready to skyrocket. The population is becoming richer and the old problems are being gradually resolved. There is a sparkling difference when you see Gurugram, Hyderabad and Bengaluru business centers in the midst of suburbs or jungles where illiterate peasants live. This difference will vanish. The Indians take it for granted as they can’t do anything about it. They try to conceal its domestic problems to preserve its image abroad, as any other country does, I believe. India is a developing, densely populated country, that avoids rapid decisions.

In conclusion, I would like to mention Indian religious soft power, in particular Modi’s religious diplomacy which is one of a kind. In different times India developed the idea of hindusphere, a Great India. Earlier, in Chola times Indians transferred Hinduism and Buddhism through the whole region, conducting a cultural expansion in the direction of South East Asia.

Under the British Empire another phenomenon came to existence. This is a so called “Indian subempire”, when the vice-king ruled the country and tried to expand its influence. So, Eastern Africa and the Middle East become influenced and controlled by India. After the First world war India seriously considered the plans to annex Iraq and former German part of Eastern Africa, which is Tanzania nowadays. India’s current approaches to the Asian West and the Asian East result from these two epochs of Indian history.

In terms of soft power India took advantages of these two epochs. It is far more active on the East, Modi reminds the country about the Golden Age, periods before the Muslim conquest, and in those times, India was much more active on the East. Today’s idea of the Indian-Pacific region perfectly matches this notion, as it says that India should develop its ties with countries, with which it had ties before the Muslims and the British. These are the Malay Archipelago and the whole South East Asia. But as India also proclaims itself to be the major force in the Indian ocean, it should balance its activities and pay attention to the West. Ties with the countries to the West should be also maintained, India should carry out projects in Africa, buy oil from the Gulf countries. So volens nolens it should cooperate with the countries to the West.

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The foreign policy of Pakistan has remained feeble for many years

Muhammad Usman Ghani

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Sometimes, we fail because of the obliviousness of our vulnerable aspects. The right direction and cognizance of flaws lead one to success. Pakistan, at times, is confronting the worst days. Its population is hard up due to increasing dearness, unemployment, devaluation of the rupee, and political and economic mess. Our leaders seem to reprimand previous governments for this mayhem. Despite, the incumbent government seems avid to reinvigorate the economy, endeavoring to take on people, and passionately bent on accountability. How much the government is victorious in dealing with those specters is another debate. However, the most significant aspect that the government has overlooked is of its weak foreign policy. Yes! Foreign policy for the progress of a country is as important as other aspects. But, perhaps, we have disregarded the foreign policy’s significance; this is also the cause of Pakistan’s economic turmoil. It is the foreign policy that guards the nation’s national interest.

The foreign policy of Pakistan has remained feeble for many years. However, ever since the PTI came into power; there has been speculation that foreign policy has begun to experience a boon. If one glance around; one will see that Pakistan’s stalemate with India persists, Pakistan’s terms with Iran are mediocre, Afghanistan eyes Pakistan as its destabilizer, only China among our neighbors perceives us as a staunch ally. When it comes to across the continent, our terms with the US are not valid. However, following the visit of Imran Khan to the US, people have grown their optimism regarding Pak-US ties. Yes! Imran Khan’s visit to the US was positive development, but the time will decide the achievement of his visit. Only the Kingdom of Saudi Arabia (KSA) is there, which helps us during the time of economic downturn. Therefore, there is an iota improvement in our foreign policy because we are still unable to establish cordial terms with our neighbors and other countries.

So several questions emanate that why we are facing diplomatic isolation irrespective of our aspiration to secure comprehensive affinities with other nations.

The very first answer is; aspirations work if one strives hard to make them thriving.

So, next question emanates what to thrive and how to thrive?

For this answer, one should have a better comprehension of foreign policy. It is the set of rules that one nation crafts in dealing with other nation. The sound foreign policy is the most compelling weapon that ensures any country’s prosperity. Hence, to make the foreign policy fruitful one should have an art of practicing diplomacy. It is the diplomacy that would make our aspiration into reality. Diplomacy is an art to engage with other nation. The sound foreign policy depends upon the practice of diplomacy.

Consequently, one must have found the answer that in our foreign policy, it is the feeblest component. Thus, how to make up deficiencies in the diplomatic course?

According to Rahul Shrivastava, Joint Secretary, Ministry of External Affairs of India there are some tools of diplomacy; without them, no state can sail on inclusive foreign policy.

The first tool of diplomacy is a political tool. This tool enables a country to enjoy substantial diplomatic bonds with another state. Role of the embassy in this tool is remarkable since the embassy in the host country speculates the problems between its country and the host country. For this purpose, the head of the embassy must be astute and able enough to read the trends of the time. It is the embassy that engineers the meeting between the heads of anchor and its country. Regrettably, our representatives of embassies have yet remained ineffective to engineer the state visits of leaders of countries from many countries. Along with it, our embassies in our neighbor states are inadequate to address their reservations. To rectify this imperfection, Pakistan needs to train its diplomats, and choose natively skilled diplomats, who could show the positive front of their country.

The second tool of diplomacy is of security. It includes the cooperation of one state with others in terms of defense, counter-terrorism, intelligence, and nuclear issues. Unfortunately, Pakistan lags in this specter badly. Pakistan finds no such ally that could conduct these practices with it. When a country handles any of the aforementioned practices, it builds and enhances confidence between states. Pakistan, in this regard, must have to revise its policies.

The third tool of diplomacy is a commercial tool. The state harness this tool by trading, investing, and building trade links. This tool helps a country to reinvigorate its economy. The more participant states, the more benefit they will get. Unluckily, Pakistan, according to this tool, relies only on China. Despite China, Pakistan enjoys no privilege to cultivate trade links with other countries. For this purpose, Pakistani diplomats need a campaign in other countries, which could inform about the products, goods, agricultural items that Pakistan can serve other states. Pakistani authorities should also invite other state delegations to visit our soil, and they should offer the Capitalists of those countries to invest.

The fourth tool of diplomacy is the cultural tool. It implies that the artists from one state should collaborate with the artist from another state. In this way, the intermingling of culture takes place. But this is only possible when higher authorities show keen interest. Pakistan is fortunate enough to share common things in culture with India, Iran, and Afghanistan. The Pak-India diplomatic row has halted the collaboration of artists from both sides. The application of the cultural tool in diplomacy helps a lot to bring the states together.

The tools aforementioned are part and parcel for those who aspire to practice effective diplomacy. There is no progress in a country without its sound foreign policy; likewise, there is no soundness in foreign policy without effective diplomacy. The incumbent foreign minister Shah Mahmood Qureshi has assumed this portfolio for the second time. He is also head and shoulders above all other leaders of PTI in spite of Imran Khan. Being a senior member of his party, and assuming a very estimable portfolio, he needs to revive the course of diplomacy.

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