An ambitious new global partnership to accelerate inclusion for lesbian, gay, bisexual, transgender and intersex (LGBTI) people – the Partnership for Global LGBTI Equality – was announced today at the World Economic Forum’s Annual Meeting in Davos.
Discrimination based on sexual orientation and gender identity not only violates universal basic human rights, it also adversely impacts the long-term economic prospects of individuals, businesses and countries. A 2017 UNAIDS study estimated the global cost of LGBTI discrimination at $100 billion per year. Businesses have an important role to play in respecting and protecting human rights through fostering workplace inclusion for LGBTI people.
To advance this agenda, a consortium of leading multinational companies (Accenture, Deutsche Bank, EY, Mastercard, Microsoft, Omnicom, Salesforce), in collaboration with the World Economic Forum, is launching a global multistakeholder initiative to help business accelerate the inclusion of LGBTI people globally.
The United Nations LGBTI Standards of Conduct establishes the human rights and policy operating model framework for companies. To help business leaders realize LGBTI equality and inclusion for their global workforces, the Partnership for Global LGBTI Equality will operationalize the United Nations LGBTI Standards. By 2020, the project will:
- Enlist 50-100 companies from World Economic Forum members and beyond to join the Partnership for Global LGBTI Equality to implement UN LGBTI Standards
- Create a due-diligence framework for corporations to use in assessing the alignment of their policies with the Standards and to better understand the practical impact of their policies on LGBTI people.
- Develop a repository of LGBTI best practices and case studies from companies across multiple sectors, sharing insights and information on effective strategies, policies and processes for gathering the information needed to ensure LGBTI people are not being discriminated against when it comes to hiring, retaining and promoting employees.
- Encourage new cross-sectoral and multi-stakeholder collaborations.
View from the C-Suite:
“The companies involved in this initiative are leading by example when it comes to the rights of LGBTQ people in the context of employment, and I support their efforts to extend the initiative to a greater number of private sector actors, as well as to engage with civil society”—Michelle Bachelet, United Nations High Commissioner for Human Rights
“LGBTI inclusion is not only the right thing to do from an interpersonal point of view, it is also a business imperative because CEO’s recognize that a culture of equality creates trust, innovation and therefore business growth. As business leaders we need to set the right tone at the top and combine this with concrete actions to stimulate LGBTI grass roots networks in our companies and policies that ensure equality across the entire organization. Twenty-five percent of our people at Accenture are now active, visible and vocal allies to the LGBTI community – but we cannot effect change on our own. Now, more than ever, is the time for business to step up! – Sander van ‘t Noordende, Group Chief Executive Products at Accenture.
“Deutsche Bank congratulates the World Economic Forum for making LGBTI issues part of their agenda. We are proud to support this work. We believe that if we take an inclusive approach to different perspectives and identities, we become more meritocratic, attract and retain a rich diversity of talent, and make better business decisions. While we recognize there is more work to do across businesses, institutions and communities, we are steadfast in our commitment to doing our part. The focus of the WEF on LGBTI issues will underline the value to the global economy of a more inclusive society.” – Karl Von Rohr, President, Member of the Management Board, Deutsche Bank AG
“EY is honored to be one of the founding members of this initiative and commends the World Economic Forum for making LGBTI equality and economic inclusion a top priority. When you have an inclusive culture where everyone is valued equally and feels they can be the best version of themselves, you can fuel innovation, solve complex challenges and achieve better results. By advancing this agenda in our global workplaces, multinationals can create a ripple effect that promotes societal change.” – Beth Brooke-Marciniak, EY Global Vice Chair – Public Policy
“At Mastercard, we are laser focused on creating a culture of decency, inclusion and belonging where employees feel valued and respected because of their diversity – not in spite of it. When done right, it inspires a passion and pride that drives innovation and better business results. This partnership shines an important spotlight to help others realize that acceptance matters to their people, their businesses and the world.” – Randall Tucker, Chief Inclusion Officer, Mastercard
“For more than 30 years, Microsoft has actively worked on LGBTI issues on behalf of our employees worldwide. We applaud the World Economic Forum’s new Partnership for Global LGBTI Equality and look forward to putting our commitment into action to advance equality everywhere we work and live.”– Brad Smith, President and Chief Legal Officer of Microsoft
“Omnicom is committed to fostering diverse and inclusive workplaces where all employees, regardless of sexual orientation or gender, feel comfortable and confident in bringing their whole selves to work. Across our global network of communications and marketing consultancies, we promote awareness, acceptance and advocacy of the LGBTI community by engaging the community and its allies and creating opportunities for leadership, visibility, community involvement, networking and business development. It’s an honor to serve as a founding member of this important initiative to lay the groundwork for worldwide acceptance and inclusion of the LGBTI community in the global workforce.”—Tiffany R. Warren, Senior Vice President and Chief Diversity Officer for Omnicom Group
“Salesforce is committed to advocating for equality in the communities we serve and believe that business is a powerful platform for social change. We have and will continue to use our voice to advocate for LGBTQ rights, and are inspired by the potential lasting impact of this multi-stakeholder partnership. We are proud of WEF for their leadership, and of our founding partners for making this a priority. Together, we will build a more inclusive society and drive equality for all.” – Tony Prophet, Chief Equality Officer, Salesforce
“According to the Forum’s Global Competitiveness Report, open, inclusive and diverse societies are also more innovative, which in turn leads to greater economic growth. Through this project we aim to provide a platform for leaders from the private sector to accelerate process towards LGBTI inclusion globally,”—Saadia Zahidi, Member of the Managing Board and Head of the World Economic Forum’s Centre for the New Economy and Society.
This initiative forms part of the World Economic Forum’s Centre for the New Economy and Society in collaboration with the World Economic Forum’s Civil Society team.
Commission opens infringements against Cyprus and Malta for “selling” EU citizenship
Today, the European Commission is launching infringement procedures against Cyprus and Malta by issuing letters of formal notice regarding their investor citizenship schemes also referred to as “golden passport” schemes.
The Commission considers that the granting by these Member States of their nationality – and thereby EU citizenship – in exchange for a pre-determined payment or investment and without a genuine link with the Member States concerned, is not compatible with the principle of sincere cooperation enshrined in Article 4(3) of the Treaty on European Union. This also undermines the integrity of the status of EU citizenship provided for in Article 20 of the Treaty on the Functioning of the European Union.
Due to the nature of EU citizenship, such schemes have implications for the Union as a whole. When a Member State awards nationality, the person concerned automatically becomes an EU citizen and enjoys all rights linked to this status, such as the right to move, reside and work freely within the EU, or the right to vote in municipal elections as well as elections to the European Parliament. As a consequence, the effects of investor citizenship schemes are neither limited to the Member States operating them, nor are they neutral with regard to other Member States and the EU as a whole.
The Commission considers that the granting of EU citizenship for pre-determined payments or investments without any genuine link with the Member States concerned, undermines the essence of EU citizenship.
The Cypriot and Maltese governments have two months to reply to the letters of formal notice. If the replies are not satisfactory, the Commission may issue a Reasoned Opinion in this matter.
Investor citizenship schemes allow a person to acquire a new nationality based on payment or investment alone. These schemes are different to investor residence schemes (or “golden visas”), which allow third-country nationals, subject to certain conditions, to obtain a residence permit to live in an EU country.
The conditions for obtaining and forfeiting national citizenship are regulated by the national law of each Member State, subject to due respect for EU law. As nationality of a Member State is the only precondition for EU citizenship and access to rights conferred by the Treaties, the Commission has been closely monitoring investor schemes granting the nationality of Member States.
The Commission has frequently raised its serious concerns about investor citizenship schemes and certain risks that are inherent in such schemes. As mentioned in the Commission’s report of January 2019, those risks relate in particular to security, money laundering, tax evasion and corruption and the Commission has been monitoring wider issues of compliance with EU law raised by investor citizenship and residence schemes. In April 2020, the Commission wrote to the Member States concerned setting out its concerns and asking for further information about the schemes.
In a resolution adopted on 10 July 2020, the European Parliament reiterated its earlier calls on Member States to phase out all existing citizenship by investment (CBI) or residency by investment (RBI) schemes as soon as possible. As stated by President von der Leyen in the State of the Union Address of 16 September 2020, European values are not for sale.
The Commission is also writing again to Bulgaria to highlight its concerns regarding an investor citizenship scheme operated by that Member State and requesting further details. The Bulgarian government has one month to reply to the letter requesting further information, following which the Commission will decide on the next steps.
The beginner’s guide to backup program files like an expert
The invention of the internet was a revolution for the computer industry. It caused an exponential increase in the sales of desktops and laptops. With technological advancements, the laptops are being upgraded within two to three years as well. Thus, there will be a time when you will have to upgrade your laptop. Backing up your important files and documents will be needed for a smooth transition from one PC to another. Moreover, there are other risks like hardware failure, hacks, etc. due to which you can lose your precious data also. So, if you are not taking backup periodically, there is a high risk of data loss.
The data backup process takes some effort. But thanks to new software and hardware services, it has become easier than ever. In this article, we will take you through the details of the data backup process.
Types of PC Backup
Backing up of data can be as simple as creating duplicates of your important files or creating a full disk image. There are a lot of tools available at your disposal that you can choose from either of these methods for backing up your files. The factors that you must consider while picking up a data backup option are redundancy, security, and accessibility. Thus, review these parameters before zeroing-in on a specific backup method. Let’s have a look at all the options available to you:
Backing Up data on an external storage device
One of the simplest ways backing up data is by copying it to an external storage device. Devices like USB, an SD card, or an external hard disk can be used for this activity. If your device has USB 3.0, then the file transfer will be faster. Ensure that you have enough space to transfer all the relevant files on the external device that you have chosen. Once you have the device with you, connect it with your PC, and copy all the relevant files.
The data transfer by this process can be time-consuming. Moreover, you will have to manually select all the files and documents that you want to backup. Thus, there are chances of data loss if you aren’t cautious while selecting the files. Files like emails, system settings, program settings, etc. cannot be copied in this process. Thus, this process of data backup isn’t recommended.
Cloning a full disc image
Your entire PC’s data can be backed up by creating a full disc image. You would need a secondary storage device like a USB drive, memory card, an external hard disk, or a cloud-based service. Taking backup on your device’s hard disc is not recommended because if it fails, the entire data is lost. Follow the below steps for backing up the image:
- In the ‘Start Menu’ on your device click on ‘Settings’.
- Click on the ‘Update & Security’ button.
- You will see a ‘Backup’ option which will let you create a full system image to back up your entire system files.
- Pick the location where you want to back up the data and hit the ‘Go’ icon.
The data backup process is automatic and will take around an hour to complete.
System backup with software
Using data backup software is a great way to automate the data backup process. Software like Zinstall Backup helps you in backing up all your files, programs, and software without any data loss. Follow the below steps for backing up data:
- Connect your system to an external USB device or an external hard disk or a cloud storage service.
- Download and install Zinstall Backup software.
- Run the software once installed. It will automatically detect available backup locations.
- Click the “Settings” button to select the backup location you want to store your data in.
- Click the on button on the left, and Zinstall Backup will start working.
All the files, programs, and software will be backed up to your storage device within an hour. The process is executed automatically and there are no chances of data loss. You can also set a periodic backup option. In this case, only the changed files and documents are backed up which reduces the number of reads and writes the data backup requires.
System failure or hacking attacks can happen anytime. Thus, it is important to keep a backup of your important files and documents. We hope the above article can get you started with the data backup process.
5 Steps How to Build an International Brand
As you might find yourself succeed in doing business in your country, you will likely start thinking about going further in this direction. Yet, what can go after the initial success then? The answer is quite simple and that would be the international success. As you manage to pull a great revenue in your country, you can do just the same in another one. That’s exactly what many other entrepreneurs like you have been thinking about within the past few years. Internationalization does open a lot of other opportunities aside from the potentially boosted revenue. But what is the most effective way to expand internationally and how can you do that? Let’s find out!
Essentials of Getting Global
With our extremely fast-changing and interconnected world, doing business internationally is a relatively safe venture with a potentially huge payoff. One of the best ways to start doing international business is to establish your presence in another country. And the best way to do that is to take smaller steps, such as launching your brand. Branding, in turn, largely consists of marketing and other communications with your customers. Thinking about the international expansion this way largely simplifies the whole deal as there is a couple of proven tricks that tend to work in nearly every situation. Here are some of them.
- Studying your brand. You might say something like “what? Why would I need to study what I have created myself?” Yes, that does sound absurd, yet, the point here is that no matter how well you know your brand, your customers look at it from a totally different perspective, which turns the perception of your brand upside down. You must, hence, to study your brand thoroughly not as its creator and owner but as a customer who’s going to follow it and buy the related products. This will make your job of appealing to the foreign audiences much easier as all you’ll have to do is to transform (or not) your brand to make it attractive in your target country.
- Studying the new audience. This is the second basic ingredient of a successful branding and marketing campaign. Obviously, you must know your audience before you go. By doing so, you will find out what people you plan to sell your products to like and what they need. Learn the consumer trends of your target country, the buying power of people there, and how people are influenced by various means of media communication. Combined with the knowledge of your brand, you’ll be able to move further to the next step, which is (possible) brand transformation.
- Changing your brand coherently. After you learned how your brand is perceived by your already established audience, as well as your potential audience in the new country, you might want to adapt your brand to new customers. You might not change it at all, or you might want to make a complete rebranding. The main point is that don’t try to sell fish of what you’re selling is meat. If originally your brand is about fast food, it won’t sell as healthy food in another country as people will likely get confused and choose to simply pass your brand by.
- Learn about localization and apply it. While a mere translation might be enough for the formal parts of your brand, such as the documents and licenses, it will certainly not be enough for the marketing campaign and branding. Essentially, you can transform your brand any way you like, but you must certainly address the best translation services with experts in localization. This way, you’ll be able to adapt your brand to the cultural norms and perception of your audience exactly as it’s needed to be appealing.
- Partner with local professionals to present your brand. Those might be the marketing specialist or the local celebrities that agree to advertise your brand. In any case, there must be local internal support for your brand. As you work with people in their native country, they’ll be able to help you make your marketing campaign and branding as efficient as it can be.
Be Patient, Move Slowly
The most important thing you must understand that despite the world turning fast and changing rapidly, quick results of your international branding are very unlikely. The studying phase might take quite a lot of time and that only takes two out of five steps. Yet, however challenging it might be, it’s also rewarding as time is money and as you invest enough time, you’ll get a return as a similar amount of revenue. So, make sure to take baby steps and brand thoroughly, no matter how slow it might seem in the short run.
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