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New Report on Health Tourism

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The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) launched a new report on health tourism. Part of their joint research programme, the study is the first attempt to set a coherent conceptualization of health tourism and define the motivations behind travelers looking for health-related services.

Health, wellness and medical tourism have grown exponentially in recent years to become increasingly relevant in many destinations. Health tourism is an emerging, global, complex and rapidly changing segment that needs to be better understood by destinations willing to leverage opportunities and better address challenges.

‘Exploring Health Tourism’ proposes a comprehensive taxonomy with a consistent terminology to define and describe the intricate system of travelling for health purposes and provides a practical toolkit for National Tourism Organizations (NTOs) and Destination Management Organizations (DMOs) wanting to develop health tourism.

As defined in the report, health tourism covers those types of tourism which have as a primary motivation the contribution to physical, mental and/or spiritual health through medical and wellness-based activities.

The report sheds light on the factors shaping health tourism such as technological developments, personal health, data protection and urbanization. It also explores the market, the demand and the supply of health tourism and provides examples of marketing management. Finally, the study proposes a set of recommendations ranging from improved data collection and more accurate measurement to more accessible and sustainable health tourism calling for further partnerships.

Tourism

Calling on Innovators and Entrepreneurs to Accelerate Tourism Recovery

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In the face of an unprecedented challenge, the World Tourism Organization (UNWTO), with the support of the World Health Organization (WHO), calls on innovators and entrepreneurs to put forward new solutions to help the tourism sector recover from COVID-19.

With millions of jobs at risk as the pandemic hits tourism harder than any other sector, the United Nations specialized tourism agency has included innovation in its wider response to the pandemic. That response has seen UNWTO work closely alongside WHO to mitigate the impact and place tourism at the centre of future recovery efforts and liaise closely with governments and the private sector to boost collaboration and international solidarity.

The “Healing Solutions” challenge is launched in collaboration with WHO, further advancing the united response of the wider United Nations system to COVID-19. This global call for entrepreneurs and innovators asks them to submit ideas that can help the tourism sector mitigate the impact of the pandemic and kickstart recovery efforts. In particular, the challenge is aimed at finding ideas that can make a difference right away: for destinations, for businesses and for public health efforts.

Ideas that are ready to implement

Participants should be able to demonstrate how their ideas can help tourism in its response to COVID-19. Ideas must also have been piloted and be ready to scale-up, with a business plan in place and the potential to be implemented in several countries.

UNWTO Secretary-General Zurab Pololikashvili explains: “Tourism is the sector that has been hit the hardest by COVID-19. Our response needs to be strong and united. We also need to embrace innovation. I call on all entrepreneurs and innovators with ideas that are developed and ready to be put into action to share them with us. In particular, we want to hear ideas that will help communities recover from this crisis, economically and socially, as well as ideas that can contribute to the public health response.

The competition is now live and applications close on 10 April 2020. The winners of the Healing Solutions for Tourism Challenge will be invited to pitch their ideas to representatives of more than 150 governments They will also enjoy access to the UNWTO Innovation Network, which includes hundreds of start-ups and leading businesses from across the tourism sector.

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Tourism

International Tourism Arrivals Could Fall by 20-30% in 2020

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The World Tourism Organization (UNWTO) has released its updated assessment of the likely impact of the COVID-19 on international tourism. Taking into account the unparalleled introduction of travel restrictions across the world, the United Nations specialized agency for tourism expects that international tourist arrivals will be down by 20% to 30% in 2020 when compared with 2019 figures. However, UNWTO stresses that these numbers are based on the latest developments as the global community faces up to an unprecedented social and economic challenge and should be interpreted with caution in view of the extreme uncertain nature of the current crisis.

An expected fall of between 20-30% could translate into a decline in international tourism receipts (exports) of between US$300-450 billion, almost one third of the US$ 1.5 trillion generated in 2019. Taking into account past market trends, this would mean that between five and seven years’ worth of growth will be lost to COVID-19. Putting this into context, UNWTO notes that in 2009, on the back of the global economic crisis, international tourist arrivals declined by 4%, while the SARS outbreak led to a decline of just 0.4% in 2003.

UNWTO Secretary-General Zurab Pololikashvili said: “Tourism is among the hardest hit of all economic sectors. However, tourism is also united in helping to address this immense health emergency – our first and utmost priority – while working together to mitigate the impact of the crisis, particularly on employment, and to support the wider recovery efforts through providing jobs and driving economic welfare worldwide.”

Mitigating damage and planning for recovery

Mr. Pololikashvili added that, while it is too early to make a full assessment of the likely impact of COVID-19 on tourism, it is clear that millions of jobs within the sector are at risk of being lost. Around 80% of all tourism businesses are small-and-medium-sized enterprises (SMEs), and the sector has been leading the way in providing employment and other opportunities for women, youth and rural communities.

Alongside this new assessment, UNWTO underlines tourism’s historic resilience and capacity to create jobs after crisis situations, while also emphasizing the importance of international cooperation and of ensuring the sector is made a central part of recovery efforts.

Since the start of the current crisis, UNWTO has been working closely with the wider United Nations system, including directly alongside the World Health Organization (WHO) to guide the sector, issuing key recommendations for both high-level leaders and individual tourists. To better consolidate and strengthen the response, the Organization has established the Global Tourism Crisis Committee

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UNWTO Convenes Global Tourism Crisis Committee

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The World Tourism Organization (UNWTO) hosted a high-level virtual meeting yesterday, bringing together key UN agencies, the chairs of its Executive Council and Regional Commissions, and private sector leaders. Tourism is the economic sector that has been hardest hit by COVID-19 and all participants accepted an invitation from the UNWTO Secretary-General to become part of a Global Tourism Crisis Committee, formed as UNWTO prepares to launch a global guide for recovery. The UNWTO-led Committee will hold regular virtual meetings, reflecting the need for coordinated and efficient action by the private and public sectors, governments, international financing institutions, and the United Nations.

Since the start of the pandemic, UNWTO has been working closely with the World Health Organization (WHO) to guide the tourism sector as it faces up to the COVID-19 challenge. This meeting, hosted in Madrid but conducted virtually for reasons of public health, further emphasized the call for international cooperation to underscore a united response based on the latest public health recommendations and reflecting the deep economic ripple effect and social cost of the pandemic.

Unprecedented

“This unprecedented public health emergency has already become an economic crisis which will come at a social cost”, said UNWTO’s Zurab Pololikashvili. The Secretary-General added that tourism “is the hardest hit sector and all our best estimates have been overtaken by the changing reality”.

Without any certainty over how long this crisis will last or what the final economic and structural impact on tourism might be, all participants were united in their deep concern over the millions of jobs that are at risk of being lost. With small and medium-sized enterprises making up 80% of the sector worldwide, the wider social impact of the crisis will go far beyond tourism, making it a key concern for the international community.

Coordination is paramount

Tourism has proven in the past to be a reliable partner to lead recovery for societies and communities, but only if the economic policies of governments and the support packages of donor and financing agencies reflect how the sector touches on every part of society.

“The livelihoods of millions of people and their families are at stake, be it in urban centres or in remote communities where tourism is sometimes the main income generator and a vehicle for social inclusion, protecting heritage and kickstarting development”, Mr Pololikashvili said.

This requires political recognition and cooperation across ministries, involving the public and private sectors and set against the backdrop of wider action plans by financial institutions and regional bodies.

All welcomed UNWTO’s tagline to ‘Stay home today so you can travel tomorrow’, which is promoted on digital media through the hashtag #TravelTomorrow.

UNWTO recommendations for recovery

In the coming days, UNWTO will release a set of recommendations for recovery. The document will highlight the steps governments and other authorities need to take to mitigate the impact of COVID-19 on the tourism sector and to then accelerate recovery.

Yesterday’s meeting will be factored into UNWTO’s recommendations. These will be complemented by a dynamic component aimed at engaging with innovators across the world through an innovation challenge centred on tourism’s response. Launched with the support of WHO, this challenge will identify new ideas that can be implemented to help tourism return to sustainable growth.

Participants in Thursday’s coordination meeting agreed that this is “a shared challenge that can only be tackled by working together, with recovery dependent on a joint effort on a scale never seen before”.

Global Tourism Crisis Committee

The participants accepted UNWTO’s invitation to be part a global coordination committee which will hold regular virtual meetings to evaluate and advance recommendations as the situation evolves.

The UN’s key tourism related agencies will all be participating, along with WHO and the main representatives of the airline and maritime transportation sectors, as well as the private sector.

UNWTO members are a critical part of this committee, represented through the regional chairs and the chair of the Executive Council.

From within the United Nations, the virtual meeting was attended by WHO Director of Health and Multilateral Partnerships Gaudenz Silberschmidt (sitting in for Director-General Dr. Tedros Adhanom Ghebreyesus), the Secretary-General of ICAO (International Civil Aviation Organization), Dr. Fang Liu, and the Secretary-General of the IMO (International Maritime Organization), Mr. Kitack Lim

UNWTO Members were represented by the Chair of UNWTO Executive Council Najib Balala, Cabinet Secretary for Tourism and Wildlife, Kenya, and by the Chairs of UNWTO’s Regional Commissions: for Africa, Mr. Ronald K. Chitotela, Minister of Tourism, Zambia; for the Americas, Edmund Bartlett, Minister of Tourism, Jamaica; for Asia and the Pacific, Mohd Daud, Undersecretary of Tourism Policy and International Affairs, Malaysia; for Europe, Harry Theoharis, Minister of Tourism, Greece; and for the Middle East, Mohammed Khamis Al Muhairi, Undersecretary for Tourism, UAE. Special interventions were made by Reyes Maroto, Minister of Tourism, Spain, and by Ahmed bin Aqil Alkhateeb, Minister of Tourism of Saudi Arabia.

Representing the private sector were the Chair of the Board of UNWTO Affiliate Members and also Director of IFEMA Ana Larrañaga; Alexandre de Juniac, Director-General of the International Air Transport Association, (IATA); Adam Goldstein, Global Chair, Cruise Lines International Association (CLIA); Agnela Gittens, Director General of the Airports Council International (ACI), and Jeff Pool from the World Travel & Tourism Council (WTTC).

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