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San Sebastián to Take World Gastronomy Tourism Spotlight in May

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It was announced today that Donostia will host the 5th edition of the UNWTO World Forum on Gastronomy Tourism, a forum organized by the UNWTO and the BCC, an Affiliate Member of the UNWTO.

The event, which grows exponentially this year thanks to the support of the Ministry of Industry, Commerce and Tourism of Spain, the Basque Government, the Provincial Council of Gipuzkoa and the City of San Sebastián, will be held at the Kursaal Congress Centre on 2-3 May 2019.

This UNWTO Forum has been held since 2015 and is hosted by the BCC every two years. The central theme of this edition will be job creation and the promotion of entrepreneurship in line with the Sustainable Development Goals (SDGs). This stems from the fact that tourism is a huge source of employment and its multiplier effect has a knock-on effect on other sectors, such as gastronomy.

Objective of the Forum

The selection of San Sebastián as the venue for the Forum for a third year confirms the international success of its efforts to feature high-quality gastronomy tourism offerings. A series of presentations by experts from different disciplines and countries will address the current and future knowledge and skills demanded by the gastronomy tourism sector. In addition, the latest advances in the creation of the necessary framework to stimulate entrepreneurship will be presented, connecting the different ecosystems with the startups that are part of the value chain of gastronomy tourism.

In this regard, during the Forum, the winner of the First Global Gastronomy Tourism Startup Competition will be announced. The Competition is an initiative of the UNWTO and BCC whose objective is to identify innovation projects that will transform the Gastronomy Tourism sector in the near future.

In addition to shedding light on the competencies needed to meet the demands of gastro-tourists, the Forum will also foster the creation of environments that stimulate entrepreneurship, connect startups and better integrate disadvantaged groups in the labour market. In addition, topics such as the digitalization of the sector will also have a place in the Forum programme, which will analyse the new opportunities it offers to companies.

The UNWTO World Forum on Gastronomy Tourism was created with the aim of promoting the exchange of experiences between experts in tourism and gastronomy, to identify good practices and to promote gastronomy tourism as a factor of development of countries. In recent years, gastronomy has become an essential element in order to get to know the culture and way of life of a place. After being held in San Sebastián twice, and subsequently in Peru and Thailand, it returns to its place of origin, now more consolidated and with greater institutional support than ever.

San Sebastián at the centre of world gastronomy tourism in May

Zurab Pololikashvili, Secretary-General of the World Tourism Organization, highlighted the ability of gastronomy tourism to contribute to the creation of employment and new opportunities throughout the territory as well as to the Sustainable Development Goals (SDGs). “Gastronomy tourism is culture and the soul of a destination. By supporting innovation, job creation and entrepreneurship, we are promoting development by valuing its culture and its people.”

Joxe Mari Aizega, General Manager of the Basque Culinary Center, pointed out: “Gastronomy tourism promotes local culture and products and is a source of employment and economic development. To ensure quality employment in the sector, we must take into account its main actors, we must promote knowledge through training and we must create an ecosystem that stimulates entrepreneurship, considering also the new opportunities offered by digitalization. Today, tourism is fundamental for gastronomy.”

In the words of Isabel María Oliver, Secretary of State for Tourism of the Government of Spain: “Gastronomy favours local economic development and sustainability while maintaining traditions and preserving the authenticity of our destinations, and is, in addition, a de-seasonalizing factor.  This is why, at the State Secretariat for Tourism we are working to further promote Spanish gastronomic heritage as an essential part of the Spain’s tourism offerings.”

Alfredo Retortillo, Councillor for Tourism, Trade and Consumer Affairs of the Basque Government, underlined: “Gastronomy tourism is not merely about food, but rather it encompasses a multitude of cultural practices and incorporates ethical values and sustainability. Enjoying it also means getting to know and savouring the landscape, the history of the country, the values and the cultural heritage of the tourism destination. And, undoubtedly, food and wine are among the great attractions offered by the Basque Country.”

The Deputy for Culture, Tourism, Youth and Sports of the Provincial Council of Gipuzkoa, Denis Itxaso, for his part, said: “Being a global leader among gastronomy destinations requires commitment to being at this type of events, where the top chefs and the best practices of gastronomy tourism come together, and being open to discovering new and good experiences, and to creating a fusion between our traditions and techniques and those of others. That gives the Basque cuisine a cosmopolitan character and adaptability, two fundamental characteristics when we talk about tourism markets.”

In the words of Ernesto Gasco, First Vice-Mayor of the San Sebastián: “The World Tourism Organization’s choice to hold its Gastronomy Forum in San Sebastián reaffirms the international positioning of our city in the world of gastronomy. Our chefs, who once again have recently revalidated their constellation of Michelin stars, the quality of our products and kitchens, and our pintxos, rated as the best gastronomic experience in the world by users of a popular travel page… attest to the position San Sebastián occupies in the world of gastronomy. All this is complemented by the important work carried out by the Basque Culinary Center and the international platform represented by the San Sebastián Gastronomika event. We are, without a doubt, an epicentre of gastronomy. This event is another step forward, a definitive endorsement for San Sebastián and its prestigious cuisine to be known all over the world”.

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Tourism

Promoting ‘Brand Africa’ to Realize the Continent’s Tourism Potential

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UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

With tourism recognized as an essential pillar of sustainable and inclusive development for the continent, UNWTO welcomed high-level delegates to the first Regional Conference on Strengthening Brand Africa. The conference featured the participation of the political leadership of host country Namibia, alongside public and private sector leaders from across the continent.

UNWTO Secretary-General Zurab Pololikashvili welcomed the common determination to rethink as well as restart tourism. “African destinations must take the lead in celebrating and promoting the continent’s vibrant culture, youthful energy and entrepreneur spirit, and its rich gastronomy”, he said.  

Windhoek Pledge puts people first

On the back of a series of workshops and a Ministerial Think Tank, UNWTO’s African Member States unanimously endorsed the Windhoek Pledge on Advocating Brand Africa. Under the terms of the Windhoek Pledge, Members will engage both public and private sector stakeholders as well as local communities to build a new, inspiring narrative for tourism across the continent. They will identify positive, human-centred stories, and through strengthened partnerships with the media, showcase them to the world, reaching new and diverse tourism source markets.

Over the coming weeks, UNWTO will work with all signatories to create a common roadmap towards establishing Brand Africa. This will include establishing common values and goals and identifying funding needs and opportunities as well as providing branding toolkits for destinations, including guidelines and recommendations and training and capacity building in market intelligence, digital marketing and data management.

Bilateral meetings show support for tourism

Alongside the conference, UNWTO Secretary-General Zurab Pololikashvili, held high-level talks on the restart of tourism with President of Namibia Hage Geingob, as well as with the country’s Deputy Prime Minister Netumbo Nandi-Ndaitwah and with the African Union Commissioner for Trade and Industry Albert Muchanga

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New report on single-use plastic products aims to advance sustainability in travel and tourism

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The World Travel & Tourism Council (WTTC) and the United Nations Environment Programme (UNEP), launch a major new report today, addressing the complex issue of single-use plastic products within Travel & Tourism.

‘Rethinking Single-Use Plastic Products in Travel & Tourism’ launches as countries around the world begin to reopen, and the Travel & Tourism sector starts to show signs of recovery from the COVID-19 pandemic which has been devastating.

The report is a first step to mapping single-use plastic products across the Travel & Tourism value chain, identifying hotspots for environmental leakages, and providing practical and strategic recommendations for businesses and policymakers.

It is intended to help stakeholders take collective steps towards coordinated actions and policies that drive a shift towards reduce and reuse models, in line with circularity principles, as well as current and future waste infrastructures.

The report’s recommendations include redefining unnecessary single-use plastic products in the context of one’s own business; giving contractual preference to suppliers of reusable products; proactively planning procedures that avoid a return to single-use plastic products in the event of disease outbreaks; supporting research and innovation in product design and service models that decrease the use of plastic items, and revising policies and quality standards with waste reduction, and circularity in mind.

Virginia Messina, Senior Vice President and Acting CEO, WTTC said: “WTTC is proud to release this important high-level report for the sector, focusing on sustainability and reducing waste from single-use plastic products in Travel & Tourism.

“The COVID-19 pandemic has accelerated the sustainability agenda with businesses and policymakers now putting an even stronger focus on it. As a growing priority, businesses are expected to continue to reduce single-use plastic products waste for the future and drive circularity to protect not only our people, but importantly, our planet.

“It is also becoming clear that consumers are making more conscious choices, and increasingly supporting businesses with sustainability front of mind.”

Single-use plastic products can be a threat to the environment and human health and without deliberate effort across the sector, Travel & Tourism can and will contribute significantly to the issue.

The COVID-19 pandemic has had both negative and positive impacts on single-use plastics pollution.

The demand for single-use plastics items has increased with safety being a high concern among tourists and take-away services being on the rise. According to the Thailand Environment Institute, plastic waste has increased from 1,500 tons to a staggering 6,300 tons per day, owing to soaring home deliveries of food.

However, the pandemic has also catalysed consumer demand for green tourism experiences around the world, with a 2019 global study finding 82% of respondents are aware of plastic waste and are already taking practical actions to tackle pollution.

The report recognises that global solutions are required to address corporate concerns about the use of single-use plastic products. It aims to support informed decision making based on the potential impacts of trade-offs and of unintended burden shifting when considering the transition to sustainable alternatives.

Sheila Aggarwal-Khan, Director of the Economy Division, UNEP said:

“Travel & Tourism has a key role to play in addressing the triple planetary crises of climate change, biodiversity loss and pollution, as well as making circularity in the use of plastics a reality.

The advent of COVID-19 and consequent proliferation of single-use plastic products has added urgency to the crises. With this report, we hope to encourage stakeholders in this industry to come together to address this multifaceted challenge. Only by doing so, can we ensure meaningful and durable change.”

With around 90 percent of ocean plastic derived from land-based sources and the annual damage of plastics to marine ecosystems amounting to US$13 billion per year, proactively addressing the challenge of plastics within the Travel & Tourism sector is key.

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UNWTO and Greece to Collaborate on Maritime Tourism Research Centre

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UNWTO is to collaborate with the Greek Ministry of Tourism in establishing a first research station dedicated to measuring the sustainable development of coastal and maritime tourism across the Mediterranean.

The new monitoring centre will be based at the University of the Aegean in Greece. From here, experts will capture and collate measurement data and analysis relating to the environmental, economic, and social impact of tourism.

UNWTO Secretary-General Zurab Pololikashvili said: “Coastal and Maritime tourism is one of the most important economic drivers within the Mediterranean basin. This new research centre can provide key data to guide the restart and future development of the sector, ensuring it fulfils its potential to provide opportunity for coastal communities and to protect and celebrate natural and cultural heritage.”

The United Nations specialized agency and the Ministry of Tourism confirmed their collaboration on the initiative during the UNWTO High-Level Conference on Coastal and Maritime Tourism, held in Athens and co-hosted by Cruise Lines International Association (CLIA) and Celebrity Cruises.

The Tourism Minister of Greece Harry Theoharis said: “I express my immense gratitude for UNWTO’s support in this endeavour. The Research Center will soon become a reference point for the study and protection of our coasts and seas.”

Pierfrancesco Vago, Global Chairman of CLIA and Executive Chairman of MSC Cruises added: “CLIA is pleased to support the UNWTO research and monitoring centre on sustainability and coastal maritime tourism in the Mediterranean. As part of the cruise industry’s commitment to responsible travel, we are pursuing carbon neutral cruising in Europe by 2050, and we work closely with cruise destinations and coastal communities to support economic growth in a sustainable manner.

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