The announcement of a ceasefire between Yemen’s warring parties in and around the key port of Hudaydah, was hailed by UN Secretary-General António Guterres on Thursday as a deal which would improve the lives of millions of people.
Speaking on the last day of UN-led talks in Sweden to decide the future of the war-torn country, where its people are in the grip of the world’s worst humanitarian crisis, Mr. Guterres told those present that they had “the future of Yemen” in their hands.
“You have reached an agreement on Hudaydah port and city, which will see a mutual re-deployment of forces from the port and the city, and the establishment of a Governorate-wide ceasefire,” he said, noting that the UN would play “a leading role” in the port.
“This will facilitate the humanitarian access and the flow of goods to the civilian population. It will improve the living conditions for millions of Yemenis,” he insisted.
Nearly four years after fighting escalated between the Government of Yemen and Houthi opposition movement, known officially as Ansar Allah, more than 24 million people – three-quarters of the population – need some form of assistance and protection.
Some 20 million are food insecure and 10 million of these people do not know how they will obtain their next meal.
While noting that “pending issues” have yet to be resolved, the UN chief said that representatives from the internationally-recognised Government of Yemen and the opposition had made “real progress” which had yielded “several important results”.
These included a “mutual understanding to ease the situation in Taizz”, Mr Guterres said, in reference to the country’s third largest city.
“We hope this will lead to the opening of humanitarian corridors and the facilitation of demining,” he added.
On the previously-agreed issue of a mass exchange of prisoners, the UN Secretary-General noted that both delegations had drawn up a timeline and provided further details on when it might happen.
This would allow “thousands – I repeat, thousands – of Yemenis to be reunited with their families,” Mr Guterres said, with UN Special Envoy for Yemen, Martin Griffiths, at his side.
Breakthrough over talks framework
Looking ahead to a new meeting between both parties in the new year, the UN chief insisted that another “very important step for the peace process” had been agreed, namely a willingness to discuss a framework for negotiations.
“You have agreed to meet again to continue to discuss this further at the end of January during the next round of negotiations,” Mr. Guterres said, adding that it was a “critical element” of a future political settlement to end the conflict.
“We have a better understanding of the positions of the parties,” he added, noting their “constructive engagement”, while also crediting the Governments of Saudi Arabia, Oman and Kuwait for their “concrete support” in making the meeting happen.
Welcoming the announcement on the Hudaydah ceasefire, the World Food Programme (WFP) underlined that the Red Sea port was “key” to importing some 70 per cent of Yemen’s humanitarian and 90 per cent of its commercial needs.
“Any progress towards peace is good progress, as long as it helps the Yemeni people who have suffered so much in this conflict,” said WFP Executive Director David Beasley, noting that what Yemen needed most was lasting peace.
“Today’s announcement gives us hope that the World Food Programme’s work to feed 12 million severely hungry Yemenis may be made easier in the coming weeks and months.”
Owing to the conflict, in recent weeks imports have decreased by about half at Hudaydah’s docks, WFP spokesperson Herve Verhoosel said.
“In November, our target in Hodeidah Governorate was to reach 800 000 people in need of food assistance. This ceasefire will of course help us in our daily activities as the region is one of WFPs priorities.”
Top 3 Effective Strategies for Using Push Notifications
A lot of businesses are actively using push marketing to raise their sales, attract more customers, and build a strong brand. Although some marketers achieve their goals, there are many who cannot make push marketing work for them. So, what are the secrets of successful push notifications? What key aspect of push marketing should you be aware of? In this post, we have prepared the top-3 most effective strategies that will make your business fly.
1. A/B Testing
Before sending a notification to a large audience, test its effectiveness with a small group of people. This will help you determine which parts of the notification are working and which should be reconsidered. Start by testing elements and factors such as:
- Post content – You can measure how well users are responding to your posts by tracking your open or click rate. Your job is to find out what factors lead to an increase in your targets. Test how effective simple URLs, short sentences in a message are, etc. Refer to evadav.com/faq-publisher information for more details.
- Frequency/timing – To find out how often to send push notifications, try different frequency options (for example, weekly and daily) and choose the one that will result in fewer unsubscriptions. You can also use metrics such as open rate and CTR to find out what time of day or night users are most likely to respond to your posts.
- Message delivery method – Open rate, click-through rate, bounce rate, and conversion rate – all of these metrics indicate whether your push notifications are successfully engaging users. Use these data to determine which delivery method is most positively treated by your audience.
A/B testing will only be beneficial if you have quality tools at your disposal to measure success. You may not be able to get it right the first time around, but don’t be discouraged. Just keep testing!
2. Personalize Your Messages
To achieve the same level of personalization that messages from friends, family, and colleagues have, you should take into account all the details about the user’s identity. Event settings, language, and lifecycle – considering all these characteristics will help you make your message as personal and targeted as possible. You can go even further and segment users based on their activity on your website or landing page. It’s only when you start sending them notifications that are relevant to their interests, users will feel like you’re really trying to provide them with some value.
3. Avoid Complex Wording: Write Clearer
Interactive notifications will mean little if the content you communicate is of no value to the user. Most companies continue to use notifications as some kind of bait – as a piece of obscure, cryptic content, whose task is to lure the user back into the application. But notifications work more efficiently when they have some other meaning, a message.
A push notification can be considered successful if it:
- Is written in a laconic form;
- Conveys something interesting and intriguing to the user;
- Justifies the user’s choice to perform a target action.
Companies that have worked hard on their push notifications engagement strategy end up gaining user loyalty and engagement, increased traffic, and more page views – metrics that impact readiness for conversion. And all this for a lot less than what you could invest in retargeting tools.
Human rights breaches in Belarus, Ethiopia, and Algeria
On Thursday, the European Parliament adopted three resolutions taking stock of the human rights situation in Belarus, Ethiopia, and Algeria.
Human rights violations in Belarus, in particular the murder of Raman Bandarenka.
Parliament condemns in the strongest possible terms the murder of Raman Bandarenka in Belarus, and expresses its condolences to his family and to all families who have lost loved ones as a result of the repression of Aliaksandr Lukashenka’s regime.
Mr Bandarenka, a 31-year-old art teacher, was brutally beaten on the evening of 11 November by a group of plain-clothed men in masks who reportedly had close ties to the regime. Mr Bandarenka was taken into detention where he was subjected to further beatings. He later died as a result of his injuries.
MEPs demand prompt, thorough, and independent investigations into his death and the protest-related deaths of other Belarusian civilians. They reiterate their support for the protesters’ demands for freedom, democracy, dignity, and the right to choose their own destiny, while condemning the ongoing human rights violations, intimidation, and disproportionate use of force by the authorities towards peaceful demonstrators.
The text was adopted by 613 votes in favour, 41 against and 35 abstentions.
The situation in Ethiopia
MEPs are deeply concerned by the current armed conflict between the federal government of Ethiopia and the regional administration of Tigray led by the Tigray People’s Liberation Front (TPLF), including the ongoing violence and allegations of serious breaches of fundamental human rights. They call on both parties to commit to an immediate ceasefire and to settle political differences by democratic means within the framework of the country’s constitution.
The resolution deplores the loss of life and killing of innocent civilians and the extrajudicial killings, regardless of their perpetrators. Parliament implores Ethiopia’s central government and the TPLF to take immediate action to deescalate the conflict and criticises the severe restrictions preventing humanitarian workers from accessing the area.
The text was adopted by 643 votes in favour, 5 against and 46 abstentions.
Human rights abuses in Algeria, in particular the case of journalist Khaled Drareni.
Parliament strongly condemns the escalation of arbitrary and unlawful arrests, detentions, and judicial harassment of journalists, human rights defenders, trade unionists, lawyers, civil society, and peaceful activists in Algeria. It also urges the Algerian authorities to immediately and unconditionally release journalist Mohamed Khaled Drareni and all those detained and charged for exercising their right to freedom of expression.
In August, Mr Drareni – a correspondent for TV5 Monde – was sentenced to three years in prison and fined 50 000 Algerian dinars for filming police attacking demonstrators in Algiers. He was formally charged with ‘inciting an unarmed gathering’ and ‘undermining the integrity of national territory’. In September, his sentence was reduced to two years on appeal.
MEPs reiterate their call on the Algerian authorities to stop all forms of intimidation, criminalisation, or the arbitrary detention of critical voices such as journalists, bloggers and human rights defenders. They insist that appropriate steps be taken to guarantee for all the right to freedom of expression, association, and peaceful assembly. The resolution was adopted by 669 votes in favour, 3 against and 22 abstentions.
UN Committee urges end to impunity for enforced disappearances in Iraq
A pattern of enforced disappearance – and impunity for such acts – persists in Iraq, according to a report published on Friday by the UN Committee charged with monitoring how well the country upholds its international obligations in dealing with the issue.
In issuing its findings, the Committee on Enforced Disappearances – a group of 10 independent experts that monitors States’ adherence to the International Convention for the Protection of All Persons from Enforced Disappearance – also noted that revictimization prevails in these cases.
The Committee called on Iraq to incorporate the offence of enforced disappearance into its domestic criminal legislation and to ensure that no person is held in secret detention.
To be sure, the Committee also welcomed that Iraq set up two fact-finding committees, in 2016 and 2018, to address enforced disappearances committed in the country. It also hailed the drafting of the Bill on the Protection of Persons from Enforced Disappearance, which is currently before the Council of Ministers.
But the experts also expressed concern at delays in adopting this legislation, which has fostered a lack of criminalization of the offence. It recommended that Iraq revise the bill, in compliance with the International Convention, and in consultation with all stakeholders, including civil society.
Lack of data
Committee experts are also worried by the lack of reliable data on cases of enforced disappearance and the large quantity of unidentified bodies and mass graves. It recommended Iraq establish a consolidated nationwide database of all cases of disappearance that have occurred in the country since 1968.
For its part, the Committee said it has received allegations concerning around 420 secret detention sites. It urged the State party to investigate thoroughly the allegations, and to close any such facilities or convert them into regular registered and supervised detention centres, as well as to take all necessary measures to ensure that no one is detained secretly in the future.
Experts on board
The Committee on Enforced Disappearances monitors States parties’ adherence to the Convention for the Protection of all Persons from Enforced Disappearance. The Committee is made up of 10 members who are independent human rights experts drawn from around the world, who serve in their personal capacity and not as representatives of States parties. The Committee’s concluding observations are an independent assessment of States’ compliance with their human rights obligations under the treaty.
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