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Piero della Francesca. Monarch of Painting

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Piero della Francesca, Madonna col bambino, 1432-39, tempera su tavola. The Alana Collection

On 7 December 2018, Russian Orthodox St Catherine’s Day, the monographic exhibition Piero della Francesca opens in the State Hermitage, bringing together works by one of the most celebrated 14th-century masters from art collections in Italy, Spain, Portugal and Britain.

The exhibition provides a rare opportunity for people to acquaint themselves with this artist’s oeuvre, as there are no works by Piero della Francesca in Russian museum collections. The majority of the master’s important paintings are in Italy, in places less often visited by tourists: Urbino, Arezzo and Sansepolcro. The exhibition has been organized with the support of the public joint-stock petroleum refining company Rosneft.

The “discovery” of Piero della Francesca took place only in the middle of the 19th century. Prior to that, his works were often attributed to other artists or, scattered as they were in provincial towns of Italy, failed to attract especial attention. Nowadays there is great interest in Piero della Francesca and the artist himself is seen as a key figure in the Italian Quattrocento.

Piero della Francesca (1412(?)–1492) was born in the small settlement of Borgo Santo Sepolcro (now the town of Sansepolcro). He worked in various Italian artistic centres – Florence, Ferrara, Rimini, Rome, Urbina and Perugia – but always preferred to return to his native Borgo Santo Sepolcro or Arezzo, the chief town of the province. Piero played a prominent role in the life of Borgo, being repeatedly elected to various public positions. In the building of the local administration he painted a fresco of the Resurrection that became a symbol of the town.

Piero della Francesca worked at the courts of many Italian rulers, including the papal curia. Around the year 1450 Piero was in Ferrara, where he would have been able to acquaint himself with Netherlandish painting and in particular the works of Rogier van der Weyden, who had been invited to the city by the Marquis, Lionello d’Este. He may also have met with artists from the Low Countries at the court of the Duke of Urbino, Federico da Montefeltro. From the northerners Piero adopted precision in the depiction of nature and the technique of painting in oils that was new to Italy.

The pinnacle of Piero’s work as a monumental artist, and indeed of the entire Quattrocento in general, is the cycle of frescoes on the Legend of the True Cross that he painted in the basilica of San Francesco in Arezzo between 1458 and 1466. Never before had such a cycle appeared in Renaissance art, marked by such clarity and correlation of all the forms to one another, an unusual colour scheme and precise perspective. The exhibition includes a film by Italian documentary-makers devoted to the Legend of the True Cross.

Piero della Francesca was also a portraitist. The names of the master’s clients are not always known, but the most important of them was undoubtedly Federico da Montefeltro. Piero produced a superb double portrait of the Duke and his wife with allegorical scenes of the couple’s triumphs on the other side of the panel (Uffizi Gallery, Florence). Federico was not only the ruler of Urbino but also one of Italy’s most successful condottieri. Such mercenary military commanders were a typical phenomenon of the Renaissance era.

We can also get an idea of such people from the Portrait of Sigismondo Pandolfo Malatesta (Louvre, Paris). When Piero painted his likeness in the early 1450s, Sigismondo was at the height of his fame. The strict profile view of his models was suggested to Piero by medals. When they were mastering the new genre of the era, the portrait, the medallists’ art and works of Classical Antiquity became important for Renaissance artists. In the portrait in the Louvre, the ruler of Rimini is presented from just that angel of view, which made it possible to bring out the subject’s most typical characteristics: an attractive face with coarse features testifying to strength and an indomitable will. Sigismondo is wearing sumptuous clothing, but without adornments, because he is an embodiment of simplicity and restraint.

Piero employed the same compositional scheme when recording the appearance of Federico da Montefeltro’s son, Guidobaldo. His portrait is kept in the Thyssen-Bornemisza Museum in Madrid. It is hard to imagine this charming youngster with fine features and blonde hair streaked with gold where the light catches it growing up to become a tyrannical duke, a condottiere, and at the same time someone who commissioned art from Raphael.

In Borgo Santo Sepolcro, Piero della Francesca produced a large altarpiece for the Augustinian Convent. The central panel has not survived, while the four side panels became dispersed to different collections. The Hermitage has managed to reunite three of them at the exhibition: Saint Augustine (Museu Nacional de Arte Antiga, Lisbon), The Archangel Michael (National Gallery, London) and Saint Nicholas of Tolentino (Museo Poldi Pezzoli, Milan). All the figures are shown on the same scale. Each of them loons up unshakeable as a rock, irrespective of who they are – bishop, warrior or monk. In his depiction of Augustine, Piero displayed his talent as a miniaturist: the saints mitre and dalmatic, decorated with embroidered Gospel stories, are reproduced with such a sense of authenticity that Piero can rival the Netherlandish artist in their ability to convey the materiality of things. Nicholas of Tolentino has such an individual look that the artist may well have had a monk pose for him who caught his attention with an exceptionally stout figure and an expressive face. The Archangel Michael is not so much a warrior, the “Prince of the Heavenly Host, standard-bearer of the most Holy Trinity”, as a bejewelled courtly knight who embodies the artist’s own conception of perfect youthful good looks.

Piero’s art is devoid of heightened emotionality and dynamism. It exemplifies the main principle of the Renaissance: the human being, full of beauty and dignity, is the centre of the universe and the surrounding world is harmonious. Piero’s indisputable masterpiece – the Madonna di Senigallia (Galleria Nazionale delle Marche, Urbino) – dates from the late period in the artist’s career. The name of the picture comes from the location of the church for which it was painted. The Madonna di Senigallia can be viewed as the quintessence of Piero’s oeuvre. The main principles of his art are reflected in it particularly distinctly: the mathematical perception of shapes, carefully judged proportionality in the relationship of the figures, objects and space, a high degree of generalization and a consistent treatment of questions of lighting. The refined colour scheme is also beautiful, with the master giving preference to light, joyful hues.

In his final years, blindness prevented Piero della Francesca from working as a painter and he engaged in theoretical researches: his treatises on mathematics and geometry should be ranked alongside the contributions made in that field by Leon Battista Alberti, Luca Pacioli and Leonardo da Vinci.

Piero della Francesca was one of the first to discover the laws of perspective. His works include a unique manuscript On Perspective in Painting that is in the collection of the Fondazione Palazzo Magnani and provides a basis for an understanding of the whole of perspective and the essence of the visual illusions of the Renaissance.

It is important to note that the bulk of the expenses for the preparation of the exhibition have been covered by the general sponsor – the petroleum refining company Rosneft. Rosneft’s activities are an example of socially responsible business. The company actively supports significant events in Russia’s cultural life. It provides funding for projects that determine the cultural look of the country, influence national identity and form an understanding of high culture in society. The State Hermitage expresses its gratitude to Rosneft for its collaboration, invaluable support for the museum and the opportunity to show visitors works by one of the most celebrated artists of the 15th century.

The exhibition curator is Tatiana Kirillovna Kustodieva, Candidate of Art Studies, leading researcher in the State Hermitage’s Department of Western European Fine Art.

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Arts & Culture

Squid Game, Style influence and Sustainable consumption

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Photo source: Netflix

Have you heard about the recent South Korean drama blockbuster named Squid Game yet? It was released on Netflix on Sept. 17, 2021, and has quickly earned a worldwide audience. Since debuting, it has been viewed by more than 100 million people and has become the no. 1 trending in top 10 lists in 94 countries around the world.

Not only topped the list, but the South Korean drama has also created a trend that has influenced fashion style around the world and dominated the online platforms such as Google, Facebook, Instagram, and several online shopping websites: Amazon, eBay, Shoppee, and so on.  On Google.com, you will find more than 223,000,000 results in only 0.53 seconds; on Amazon.com, the term “Squid Game costume” has also become a top finding, even when you have just typed only two characters “sq”, the full term “Squid Game costume” will appear and you can find more than a thousand of results about this kind of clothes. 6,150 results for Squid Game costume appear when searching on eBay. On Instagram and Facebook, the hashtag #SquidGameCostume has recently become the most popular key hashtag and could be the influent style this winter.

Unlike trending superhero movies like Captain American, Avengers, with characters wearing specialized and inconvenient costumes for daily use, “Squid Game” is full of players wearing banal teal-green tracksuits. And this style of wearing tracksuits has been promoted by luxury fashion brands such as Louis Vuitton and Channel in recent years, because of its convenience and full of fashion, suitable for almost everyone from children, young people, and adults. That’s why the seemingly simple tracksuits in “Squid Game” turned out to be more trending.

The green tracksuit will likely become popular because of its convenience and ease of production, but it’s not the only known outfit, one that’s probably even more sought-after is the set of hot pink boiler suits and black masks watch the spectacle. Halloween is just around the corner, this type of costume has the potentiality to become another “red jumpsuits and Salvador Dalí masks” – a phenomenon that comes from the previous hit Money Heist.  Clearly, Squid Game costume could be a perfect choice for the one who is looking for the new and trending Halloween costume, and fashion influencers may have to queue in line after Squid Game this Halloween and winter.

With marketing strategies in all aspects that an ordinary person can reach just by picking up the smartphone, it is not difficult for “Squid Game” to be accessible through advertisements, and finding a way to win in marketing could be more easily for fashion companies and even companies that are not engaged in the fashion industry. Netflix even sells Squid Game t-shirts and hoodies on its website, and it seems that marketing the products of trending movies will become the marketing trend in the future.

However, from the environmentalist or sustainable consumption supporters’ perspective, the influences of the fads can go against what they’re pursuing. Sustainable consumption is the use of services and related products, which responds to basic needs and brings a better quality of life while minimizing the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations. Sustainable consumption is closely related to sustainable production and sustainable lifestyles. When thinking about the relationship of a hot trend like Squid Game and its influence, we could see the 4M plus model (4M +) including Mass media marketing -Mass outfit obsession – Mass production – Mass consumption, and the plus could be the Mass damage for the environment. It may seem to be not a kind of mass production if it only happens once in a blue moon and only happens for one movie/show, but in fact, it is an unstoppable game that every director wants to win. Fashion’s influence could be a tool to reach the top trending show of the year and also be a push for the fashion industry and consumption later.

So, is the top trending show doing well in marketing and promoting fashion consumption by creating style influence, definitely Yes, but is it promoting sustainable consumption? I am not sure.

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The winner of the All About Photo Magazine contest is a picture of a happy Nenets family

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Photo: Yulia Nevskaya, "Tundra people"

The work of the Russian photographer Yulia Nevskaya “Tundra People” – a photograph of a happy woman from the Russian northern region of Taimyr surrounded by three children won first prize in the All About Photo Magazine travel photography competition. This photograph’s victory is particularly noteworthy for the UNESCO-announced Decade of Indigenous Languages (2022–2032), which will focus on the rights of native speakers of indigenous languages.

All About Photo is a free and independent magazine that has become one of the most vibrant portals of photography on the web. Moreover, All About Photo result is one of the most far-reaching online magazines where you can find everything related to photography.

Nevskaya worked a lot in the north of Russia, including with small peoples: the Nenets and the Sami. She took many photographs in one of the most interesting and northern cities of Russia – Norilsk.

This is how she described her trip.

“Norilsk is an industrial city, there are many industries that are harmful to the environment. This city was a revelation for me. I expected to see a smoky sky and an oppressive atmosphere. But the city turned out to be full of light, a combination of shades of white and blue against the background of the silence of the Arctic, “Nevskaya said.

The main enterprise of the city – Norilsk Nickel – has been actively cooperating with the indigenous people of the region for a long time.

The Taymyr Peninsula is a peninsula in the Far North of Russia, in the Siberian Federal District, that forms the northernmost part of the mainland of Eurasia. Administratively it is part of the Krasnoyarsk Krai Federal subject of Russia.

Nornickel has been cooperating with the Indigenous Minorities of the North for more than 30 years.

The photo shows Angelina Wanga with her children Denis, Linda and Dima. The picture was taken at the end of April. Snow in the tundra will melt only at the beginning of summer.

In July, at the UNESCO headquarters in Paris, with the support of Norilsk Nickel, the exhibition “The World in the Faces” of the famous Russian photographer Alexander Khimushin was held. The author personally presented a collection of more than 170 artistic photographic portraits of representatives of different peoples of the world, shot in authentic national costumes in places of residence. The exhibition was dedicated to the upcoming International Decade of the World’s Indigenous People and Their Languages. It is a celebration of multiculturalism and our incredible ethnic diversity at its best.

In 2018, Khimushin went to the Russian Arctic – Taimyr. The result was a series of portraits of the region’s indigenous inhabitants – Dolgans, Nganasans, Enets, Nenets, Evenks.

Khimushin became the first Russian photographer to have an exhibition at the UN headquarters in New York. Works from The World in Faces project were exhibited at the University of Lille in France, and for six months were broadcast on the screen of the world’s largest digital art center in Bordeaux.

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Landmark report highlights untapped potential of Africa’s film industry

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Nigerian film actress Toyin Abraham was among entertainers who helped the UN share messages to address myths surrounding COVID-19./ Toyin Abraham

Africa’s film and audiovisual industries could create over 20 million jobs and contribute $20 billion to the continent’s combined Gross Domestic Product (GDP), the UN cultural agency, UNESCO, said on Tuesday in a new report highlighting this untapped potential. 

The African Film Industry: Trends, Challenges and Opportunities for Growth is the first-ever mapping of the sector, which currently employs some five million people and accounts for $5 billion in GDP across Africa.

Making creativity viable

Audrey Azoulay, the UNESCO Director-General, presented the report in Paris alongside esteemed filmmakers Abderrahmane Sissako and Mati Diop.

“This landmark publication reflects on the importance of strengthening international cooperation to enable all countries, in particular developing countries, to develop cultural and creative industries that are viable and competitive both nationally and internationally,” she said.

The report aims to help the African film industry, and decision-makers, to take stock of the current landscape and plan strategically for future growth.

Africa’s potential as a film powerhouse remains largely untapped, despite a significant growth in production across the continent, the report argues. Nigeria alone produces around 2,500 films a year.

Even though affordable digital film equipment and online platforms allow direct distribution to consumers, opening new avenues for content creators, Africa is the most underserved continent in terms of movie theatres.  Currently, there is only one cinema screen per 787,402 people.

Lights, camera, piracy

The film industry also faces the significant problem of piracy.  The UNESCO report estimates that 50 per cent to over 75 per cent of revenue is lost to piracy, though precise data does not exist.  Additionally, just 19 out of 54 African countries offer financial support to filmmakers.

The report outlines further challenges, including limitations on freedom of expression, as well as education, training and internet connectivity.

Films as ‘public goods’

This year marks two decades since the adoption of a UNESCO Declaration that upholds cultural diversity as being as necessary to humanity as biodiversity is to nature.

Ms. Azoulay said in commemorating the anniversary, “we must raise our voice to reaffirm that films are indeed ‘public goods’ that require public support and investment to ensure equal access to creation, production, distribution, dissemination and consumption.” 

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