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The Sea Ranch: Architecture, Environment, and Idealism

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Rush House interior and ocean view, 2018; photo: © Leslie Williamson

One hundred miles north of San Francisco, perched on the edge of 10 miles of rugged, wind-swept California coast, is a touchstone of 20th-century architectural history — The Sea Ranch. Conceived in 1964 by developer Al Boeke and a group of Bay Area architects, landscape architects and graphic designers including Charles Moore, Joseph Esherick, William Turnbull, Lawrence Halprin and Barbara Stauffacher Solomon, this development was founded as the antithesis of suburban sprawl. With the open-minded optimism of 1960s California as a jumping-off point, The Sea Ranch was designed as a modern model community combining affordable living with exemplary architecture and a shared commitment to “live lightly on the land.”

On December 22, 2018, the San Francisco Museum of Modern Art (SFMOMA) will open The Sea Ranch: Architecture, Environment, and Idealism, an exhibition devoted to exploring the early concepts and plans of this seminal Northern California Modern development. The exhibition will feature archival and contemporary photographs, original drawings and sketches from the project’s designers and a full-scale architectural replica.

“In mid-20th century California, Modern architecture represented social progress. It signaled a shirking of tradition and bold new models for living. The Sea Ranch was envisioned as a place to embrace the land, a particularly moody and memorable land, that could expand California’s existing indoor-outdoor lifestyle beyond cloudless skies and manicured golf courses,” said Jennifer Dunlop Fletcher, Helen Hilton Raiser Curator of Architecture and Design. “The exhibition at SFMOMA revisits the earliest designs and concepts for The Sea Ranch, which embodied the progressive ideals of the initial team who designed for higher environmental standards and architectural excellence.”

The Vision + Design Team

In the years after World War II, when real estate expansion created vast, identical suburbs for the burgeoning middle class, several California developers had a different idea. They sought to break this mold through financially viable projects that linked progressive values with modern architecture. One developer, Alfred “Al” Boeke, acquired a 10-mile by one-mile parcel of coastal California property bisected by a two-lane highway. Situated on a craggy shoreline above the Pacific Ocean, the site consisted of a series of meadows bordered by rows of Monterey cypress trees and, across the highway, a dense forest backed by the Gualala River. Formerly home to the indigenous Pomo Indians, loggers and a sheep ranch, it was now the site for a radical experiment in modern architecture.

Boeke’s vision was to create a two-phase development plan, first offering affordable homes for weekenders to establish the project’s financial stability and then, in phase two, creating a small town with amenities for full-time residents. Boeke enlisted the landscape architect Lawrence Halprin and land, wind and water experts to study the rugged terrain before creating a masterplan. Where Boeke saw financial opportunity, Halprin saw something else — social and environmental possibilities. Halprin, who had experienced the shared purpose of communal living while on a kibbutz in Israel, incorporated those values into the project, as well as his learnings from camping on The Sea Ranch site. His master plan prioritized large swaths of shared meadow and specified that 50 percent of The Sea Ranch land be set aside as common “open space.” Ideas included capturing water from the Gualala River in wells to support the community, mitigating the gale-level oceanic wind through thoughtful tree planting and thinning the looming forest to bring in sunlight. “I realized that it was this character that I hoped we might achieve at The Sea Ranch, a feeling of overall place, a feeling of a community, in which the whole was more important and more dominant than its parts. If we could achieve that — if the whole could link buildings and nature into an organized whole rather than just a group of pretty houses — then we could feel we had created something worthwhile which did not destroy, but rather enhanced the natural beauty we had been given,” explained Halprin.

Boeke assembled a group of Bay Area architects tasked with designing different parts of the community. Established San Francisco architect Joseph Esherick would create the iconic marker building, a general store and restaurant, and a series of single-family homes within the hedgerows. The young, Berkeley-based upstart team of Charles Moore, Donlyn Lyndon, William Turnbull and Richard Whitaker (MLTW) was engaged to design condominiums and a recreation center. Understanding that marketing the community would be key to the project’s success, Halprin enlisted graphic designer Barbara Stauffacher Solomon to create the project’s distinctive branding and graphic identity as well as interior supergraphics in the common buildings.

“The Sea Ranch signaled a new era in building that attempted to hold countercultural impulses and developer-driven financial imperatives in a sympathetic balance. The initial phase of The Sea Ranch development was so transformative that it set off a wave of inspiration in form and typology, radiating well beyond Northern California. It set in place a system for the sensitive occupation of a precious landscape that acknowledged the past while operating from a distinctly modern perspective,” said Joseph Becker, associate curator of architecture and design.

Architecture

The Sea Ranch’s proposition foregrounded stewardship of the land, a shared system of values and design rules and the use of forms and materials inspired by Northern California’s vernacular. Using the visual language of the region’s barns, sheds and other agricultural buildings as inspiration, Joseph Esherick’s six “Hedgerow Houses” demonstrated how designing with minimal impact on the environment could also be contemporary, spacious and beautiful. His designs reduced visual clutter to avoid catching the ever-present wind and their sloping roofs mimicked nearby Cypress trees. “We deliberately took the windiest place. If we could provide a comfortable environment for people in this hostile environment, then I thought we were home free,” explained Esherick. Key to the design decisions for all of The Sea Ranch was the mandate to keep structures unpainted and sided with wood native to the project to enable them to blend into the environment. A Design Review Committee codified a design language and created processes to ensure conformity among the built projects and restrain visual distractions such as flowerbeds, parked cars and reflective surfaces.

MLTW was engaged to design a new type of housing structure consisting of 10 units around a central courtyard within a single footprint. This project, Condominium One, encouraged communal living, limited environmental impact and provided low cost units for buyers from a variety of income levels. “We wanted the units to be organized together, compact and big and in the landscape, like barns and farm clusters, rather than simply sprinkled across it, to open up more lands for commons but also to bring attention to the larger landscape. The kinds of materials we used were also to be of the place, allowing the landscape to be the dominant influences,” said Donlyn Lyndon. In Condominium One, MLTW took a “saddlebags” approach, where a simple core structure holds the central mass of the building and additional volumes are “hung” off this space to serve multiple purposes. “The idea is you draw a relatively simply shaped building and then add forms to it to make special places. For example, a corner window bay that captures the view, a bed nook, or a projecting stair. The ‘saddlebag’ forms are not pure but respond to the particularity of their site,” described Mary Griffin, wife of the late Bill Turnbull. Condominium One’s design memo included rough-hewn timber, exposed posts and beams, unfinished siding and a signature, raised loft known as an aedicule that functioned as a bedroom.

“With the strict adhesion to unfinished redwood and cypress siding, a massing of simple volumes, and shed roofs that mimicked the agricultural barn while acting responsively to mitigate the prevailing winds, The Sea Ranch was an evolution of the Bay Area regional styles into something new,” added Joseph Becker.

Graphics

As impactful as the architecture and landscape design of The Sea Ranch were, so too were its graphics. Halprin hired Barbara “Bobbie” Stauffacher Solomon to create a logo, marketing materials and the signature interior murals in the development’s communal spaces. Using the now classically modern Helvetica font, a clear departure from the swirly ’60s typefaces being used in the Bay Area at the time, and incorporating motifs riffing off the site’s history as a sheep ranch, Stauffacher created a graphic system that was immediately identifiable with this project. At The Sea Ranch’s Moonraker Athletic Center, Stauffacher had free rein to add color to the whitewashed plywood interior. Her now-iconic supergraphics exploded with colorful visual impact in the restrained spaces, and launched a movement within graphic design that was recognized with the cover of Global Architecture magazine in 1966.

Postscript

The Sea Ranch opened in 1964 with a completed nine-unit condominium, a set of small demonstration homes, a restaurant and general store, and a small pool and tennis recreation center. In its first decade, it seemed that the owners who believed in the original concept both realized and supported The Sea Ranch vision. Yet in the early 1970s, controversy arose when inland residents, fearing that coastal development would limit public access, filed a lawsuit resulting in a 10-year construction moratorium at The Sea Ranch. This suspension shifted the priorities of the developers, who needed to recoup the financial losses incurred over a decade of inaction. Phase two of The Sea Ranch — the town for year-round residents — was never constructed and development was instead recalibrated to continue to focus on weekenders. Yet the spirit of the founders lives on — current owners at The Sea Ranch are actively discussing its future as a collective. The environmentally attentive design philosophies along with the now-iconic graphics resonated globally and still influence architecture and design today. Over 50 years later, The Sea Ranch continues to be a model for 21st-century progressive living.

Organization

The Sea Ranch: Architecture, Environment, and Idealism is organized by the San Francisco Museum of Modern Art. Jennifer Dunlop Fletcher, Helen Hilton Raiser Curator of Architecture and Design, and Joseph Becker, associate curator of architecture and design, are co-curators.

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Arts & Culture

Art Is a Mirror Of The Magnitude Of Human Achievement

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Dr. Sofija Bajrektarevic, Culture for peace to culture of peace(left); Reine Hirano, Artist (right)

The ‘From Culture for Peace to Culture of Peace’ (known also as the Culture for Peace – Unifying Potentials for the Future) Initiative was once again participating in the ‘Vienna Processes’ conference series program by wishing to emphasize the importance of cultural diplomacy in the processes of creating and maintaining dialogue and the well-being of society.

On the historic date of March 08th – International Women’s Day, a large number of international affairs specialists gathered for the second consecutive summit in Vienna, Austria. This leg of the Vienna Process event titled: “Europe – Future – Neighbourhood at 75: Disruptions Recalibration Continuity”. The conference, jointly organized by four different entities (the International Institute for Middle East and Balkan Studies IFIMES, Media Platform Modern Diplomacy, Scientific Journal European Perspectives, and Action Platform Culture for Peace) with the support of the Diplomatic Academy of Vienna, was aimed at discussing the future of Europe and its neighbourhood in the wake of its old and new challenges.

This highly anticipated conference gathered over twenty high ranking speakers from three continents, and the viewers from Australia to Canada and from Chile to Far East. The day was filled by three panels focusing on the rethinking and revisiting Europe and its three equally important neighbourhoods: Euro-Med, Eastern and trans-Atlantic (or as the Romano Prodi’s EU Commission coined it back in 2000s – “from Morocco to Russia – everything but the institutions”); the socio-political and economic greening; as well as the legacy of WWII, Nuremberg Trials and Code, the European Human Rights Charter and their relevance in the 21st century.

The event was probably the largest gathering since the beginning of 2021 for this part of Europe.

For this occasion, the selected work of artist Alem Korkut is on the Conference poster.This artist work with the motto/message: ‘Sustainable Future – Quo Vadis?’ is a standing part of the Initiative project. This previously launched initiative refers to the visual arts and the engagement of artists in the field of ‘culture for peace and culture of peace’.

“Europe Future Neighborhood” Conference poster

In addition to the artistic visualization of the theme and message of the conference (same as it was a case with the first conference in the series ‘Vienna Process’), this Conference leg was closed in the big hall of the Austrian Diplomatic Academy with a well-chosen artistic musical performance.

This time, conference participants and attendees were able to listen to the selected parts of Suite No. 1 in G major for solo cello from J.S. Bach, performed by Japanese artist Reine Hirano.As a solo and chamber musician she performs in concert halls worldwide, including the Konzerthaus in Vienna and the Suntory Hallin Tokyo.

It was to emphasize the importance of culture, science and arts as essential binding and effective tool of cultural diplomacy. Utilized to support dialogue, these types of interventions of the Culture for PeaceUnifying Potentials for the Future Platform already became a regular accompanying part of the ‘Vienna Process’, which makes it special – quite different from the usual conference forms of geopolitical, legal and economic contents.

Conclusively, art – indeed – is a mirror of the magnitude of human achievement, but also a message of how fragile those achievements are.

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Arts & Culture

Useful Personal Statement Writing Tips for Art School

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A personal statement is useful for admission into any college. It gives details about yourself in your own words. College administrators look for the talent you will bring to the college and other special abilities you may have. 

Apart from the talent, you explain your reasons why you want to join the college. Arts college requires a more detailed personal statement. The student should cite some of their unique achievements and areas they have participated in during their high school education. 

Introduce yourself

In the introduction, you should give a brief answer to the question about who you are. At this level, state what you are interested in achieving/study in your course. In other words, state why you want to study in the specific discipline. 

In the introduction, you should give the reader an overview of the content they are about to read. It acts as an executive summary. The introduction should not exceed one chapter. 

Your personal statement describes who you are and can help you get a chance to join your preferred college. Many university students who have no experience in personal statement writing worry about the structure and content to include. 

Technology has provided solutions to educational needs and opportunities. You should use available resources to order your personal statement online. You may also order a personal statement by UK Writix. You can use the same site for other academic work as well, which includes thesis, essays, term papers and dissertations. 

Hannah Olinger/Unsplash

Give more detailed information in the body

The body should contain all the details about yourself and the course you are taking. Explain in detail the reason that makes you believe you qualify to study in the field. You should explain in detail any supporting evidence you have. 

It can be in terms of the skills you might have gained from another institution or an expert. Include any work of art that you have produced. If it’s a drawing, cite it in the statement, and if possible, take a photo of the drawing or painting and attach it as evidence. 

State in detail why you want to study in that college. You may cite testimonials from some former or current students. It can be good reports that you have received from other people concerning the college. From the testimonials, state what expected benefits you will get from the college. 

In the next paragraph, write about your future career goals. This part should include what you anticipate becoming in the arts industry. If you want to become a designer, state the gap you will fill and the kind of change you expect to stir in the field. 

State how studying in college will help you become who you want to become. Go on and cite the subjects you have previously studied and their relevance with your course. If there are any experiences you have had with the course you want to study, list them as evidence. 

If you have any relevant experience in the field, list it down. If you don’t have any experience, you may list transferable skills like teamwork, management, and organizational skills. Include your hobbies and any other extra talent you might have, like sports. 

Christin Hume/Unsplash

Conclude with a few sentences

The conclusion should confirm or reiterate the theme in your statement. It must convince the reader that you understand clearly what you desire to achieve. It would be a good gesture to thank the reader and show that you are positive about getting the chance to join the college soon. 

Some do’s and dont’s of personal statement writing

Capitalize on your strengths – The purpose of the personal statement is to convince the reader that you are the right candidate to join the college. Your strengths will help give weight to the statement.

Use simple language – The administrators will be looking for your creativity and how you can follow structure. Use simple words and sentences. 

Include every detail – Keep in mind every question that you need to answer and give correct answers.

Use one statement for each college – Do not replicate the same statement to different colleges. Instead, write a separate statement for each. 

Avoid general phrases – Avoid general phrases like I like singing, I love painting and so on. Instead, give reasons why you like or love music or painting. 

Conclusion

A majority of students who join arts college have special talents in various arts fields. College administrators are usually keen to discover the special talents of their expected students. That’s one of the reasons why you should include every detail about yourself, your talents, and your achievements. Your statement should tell the truth about yourself and you must never exaggerate your skills or lie about who you are. 

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Arts & Culture

Experiencing Chinese Society and Culture

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Today Chinese Culture and society is a combination of ancient traditions, customs, and modernized developed and also westernized lifestyle. The Chinese culture and traditions are ancient, its history has huge diversity and variety. Historically, Chinese society is rich in arts, science, and literature. The culture of china has maintained its unique identity till the beginning of western culture in the 19th century. The historical influence of Confucianism, Taoism, and Buddhism is the reflection in Chinese society and culture. Confucianism spread the love and rituals to give respect for society and social hierarchy. The characteristics of Chinese culture unchanged over the period despite the influences and several invasions from the outside. The philosophy of Confucianism stressed that people could be good if they follow the moral principles and made the rituals that respected the gods. In the hard times and war times, Confucianists emphasized carefully follow the traditions that could maintain unity within the society. historically, several Chinese rulers have adopted the core principles of Confucianism. During the Hans dynasty, Emperor Wu had encouraged the hierarchical social structures, the Emperor believed these principles would bring and also maintain the social harmony within the Chinese society throughout history. The Confucius philosophy was dominant during the Hans dynasty in ancient China. during this period the core principles were flourished and reached within the societal structures. The state ideology was based on Confucius’s philosophy, it has improved the societal values and norms. During 500BC the teachings of Confucius have played an important role in shaping the character of Chinese society, shaping behavior, and the way of life of Chinese people. The main objective was to achieve societal harmony and social norms and values. Another core principle and value of Confucianism is forgiveness, compassion, and tolerance.  Even today, Chinese society and academicians give immense respect and also promote the core principles of Confucius’s philosophy.

Modern Chinese society and culture are rapidly influenced by western cultural values and traditions. It’s quickly changing nowadays with popular American culture and other cultures of the world. The youth in urban areas are more influenced by popular western culture. Their lifestyle although reflects their wish to adopt the world’s popular culture. This is the 21st century and era of globalization, no society in the world is pure now. The free flow of information through different sources of media has been influenced by the societal existing order. So the modern Chinese society especially in urban areas, developed cities are more likely to become modern, acceptance of new cultural values, lifestyles and easily adopt it.

Personally, it is my observation so far, I interact with general people in the market, train stations, shops, many other public places. The people more like to open to the world now. The youth want to interact with other cultures, curious to know about other people thinking, ideas. But in rural areas and the countrysides there still traditional societal norms and values exist. The people have strong connections with their family backgrounds and also the Confucianism. The strong family system, the hierarchy with the society, and obedience exist.

Here I want to share an example of Chinese modesty when I was doing volunteering in Wuhan railway station, the general people came to me and tried to speak, I just can speak, hello, thank you, bye-bye in Chinese, but still, they are complimenting on my excellent Chinese by saying that (your Chinese is very good). The Chinese people are excellent compliment givers and encouraging other people to learn. They never discourage, although they complement that, you are handsome, wow your nose is so big it’s beautiful. Indeed the traditional Chinese traditional food, delicious and also healthy. The hotpot, although its too much spicy but its interesting to eat in the winter season.

In the winter season, when chilly temperatures and frigid winds prevail over the land, people like to eat food that instantly warms their bodies and lifts their spirits. For that, the hot pot is a delicious and hearty choice. Families or groups of friends sit around a table and eat from a steaming pot in the middle, cooking and drinking and chatting. The hot pot is not only a cooking method; it also provides a way of eating, it is also a cultural mode.However China has opened its doors to the world now, it means that society is more sophisticated and also the acceptance of new ideas and thinkings. The youth want to interact with the world and also want to contribute to the peace and development of the world’s underdeveloped societies. The philosophy of Confucianism works here, dominance in every sector of society.

I would like to conclude by one sentence that yes there should be accepted for new ideas and values but also should promote their societal rich traditions and values to the world.

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