The latest figures on world tourism issued by the World Tourism Organization (UNWTO) show that international tourist arrivals grew 5% year-on-year in the first nine months of 2018. This reflects continued strong demand in a favourable overall economic context.
All world regions enjoyed robust growth in international tourism in the first nine months of this year, fuelled by solid demand from major source markets. Asia and the Pacific led growth (+7%), followed by Europe and the Middle East (+6% each), Africa (+5%) and the Americas (+3%).
Despite comparatively slower growth between July and September, UNWTO estimates that destinations worldwide received 1,083 million international arrivals through September, an additional 56 million when compared to the same period of 2017.
2018 results to date are in line with UNWTO’s growth forecast of +4% to +5% for the year. The first nine months of the year usually account for about three quarters of total annual international arrivals, as they include the Northern Hemisphere high season months of July and August.
Positive growth in tourism earnings across most destinations
With few exceptions, preliminary data on international tourism receipts confirm the positive trend seen in arrivals, with particularly strong results in Asian and European destinations.
Among the top earners, tourism earnings in the United Kingdom were up by 12% despite a decline in arrivals. In Australia, receipts increased by 11% whereas France reported an 8% growth and Italy 6%, both in line with growth in arrivals. Tourism receipts in the United States, Spain and Germany went up 3%.
In Asia, China recorded a 21% increase in tourism earnings, with Macao (China) and Japan also leading results with 20% and 19% growth, respectively.
International tourism expenditure
Preliminary data on tourism spending for the first nine months of 2018 reflect increasing demand from major source markets.
The Russian Federation (+15%) reported the largest increase in spending and continues to recover strongly after some years of decline. The United Kingdom reported 10% growth despite a weak pound against the euro and US dollar, and tourism spending from France picked up 10% after some years of rather flat growth.
The United States, the world’s second largest source market, recorded a 7% increase in line with the performance of recent years while top source market China showed a minor decrease in spending in the first six months of 2018 as a result of the weaker Yuan.
International Tourism Down 70% as Travel Restrictions Impact All Regions
Restrictions on travel introduced in response to the COVID-19 pandemic continue to hit global tourism hard, with the latest data from the World Tourism Organization (UNWTO) showing a 70% fall in international arrivals for the first eight months of 2020.
According to the newest UNWTO World Tourism Barometer, international arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season. The drop until August represents 700 million fewer arrivals compared to the same period in 2019 and translates into a loss of US$ 730 billion in export revenues from international tourism. This is more than eight times the loss experienced on the back of the 2009 global economic and financial crisis.
“This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk,” warned UNWTO Secretary-General Zurab Pololikashvili. “This underlines the urgent need to safely restart tourism, in a timely and coordinated manner”.
This unprecedented decline is having dramatic social and economic consequences, and puts millions of jobs and businesses at risk
All world regions recorded large declines in arrivals in the first eight months of the year. Asia and the Pacific, the first region to suffer from the impact of COVID-19, saw a 79% decrease in arrivals, followed by Africa and the Middle East (both – 69%), Europe (-68%) and the Americas (-65%).
Following its gradual reopening of international borders, Europe recorded comparatively smaller declines in July and August (-72% and -69%, respectively). The recovery was short-lived however, as travel restrictions and advisories were reintroduced amid an increase in contagions. On the other side of the spectrum, Asia and the Pacific recorded the largest declines with -96% in both months, reflecting the closure of borders in China and other major destinations in the region.
Demand for travel remains largely subdued due to the ongoing uncertainty about the pandemic and low confidence. Based on the latest trends, UNWTO expects an overall drop close to 70% for the whole of 2020.
Rebound in international demand expected by Q3 2021
UNWTO’s Panel of Experts foresees a rebound in international tourism in 2021, mostly in the third quarter of 2021. However, around 20% of experts suggest the rebound could occur only in 2022. Travel restrictions are seen as the main barrier standing in the way of the recovery of international tourism, along with slow virus containment and low consumer confidence. The lack of coordinated response among countries to ensure harmonized protocols and coordinated restrictions, as well as the deteriorating economic environment were also identified by experts as important obstacles for recovery.
Global Tourism Crisis Committee Meets Again: Coordination, Vital Ingredient for Recovery
Consistent and harmonized travel protocols, enhanced safety measures and the protection of jobs and livelihoods are the main ingredients needed for the restart of tourism. The Sixth meeting of the UNWTO Global Tourism Crisis Committee reminded participants of the need to work together as the only means of advancing the sustainable recovery of the sector. The meeting produced a commitment to create a new UNWTO Committee on Common Safety Protocols to increase confidence in international travel, as well as firm plans for enhanced consumer protection for consumers and measures to protect jobs.
Setting the tone for the meeting, UNWTO Secretary-General Zurab Pololikashvili made clear that, with many millions of livelihoods at stake, inaction is not an option, and that the rapid and sustainable recovery of tourism is essential.
“Strong coordination is needed to accelerate the lifting of travel restrictions in a safe and timely manner, to increase investment in systems that support safe travel, including testing on departure, and to sustain and support businesses and jobs. If we fail to address these three priorities, we will fail to restart tourism, and so fail to save millions of livelihoods”, Mr. Pololikashvili said.
This call for coordination was echoed by a diverse range of voices from the top level of politics of all global regions, including interventions from the Minister of Industry, Commerce and Tourism of Spain, Reyes Maroto; Ahmed bin Aqil Al Khateeb, Minister of Tourism of the Kingdom of Saudi Arabia; Khaled El-Enany, Minister of Tourism and Antiquities of Egypt; Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture of Malaysia; Abdulla Mausoom, Minister of Tourism of the Maldives; Rita Marques, Secretary of State for Tourism for Portugal and Jose Luis Uriarte, Sub-Secretary of Tourism of Chile.
Common safety protocols
At a practical level, a proposal for a new set of common travel protocols was put forward by Harry Theoharis, Minister of Tourism of Greece, and welcomed by UNWTO’s leadership and other members of the Committee. Furthermore, illustrating how safe, international travel can return, Marco Troncone, CEO of Rome Fiumicino Airport highlighted the role robust hygiene protocols and innovation can play in boosting consumer confidence.
Along the same lines, ICC Secretary-General John Denton, explained plans for a comprehensive system of testing on departure to raise consumer confidence and take away the need for quarantine on arrival. Alongside them, Adam Goldstein, Global Chairman of CLIA, and a Luis Felipe Oliveira, Director General of Airports Council International made clear the proactive measures undertaken to cruise tourism and air travel safe for both passengers and workers.
Putting people first
Just as people are at the driving force of global tourism, so too has UNWTO stressed that recovery policies must recovery be people-focused. For starters, restoring consumer trust and coherent and standardized international protocols are mutually reinforcing and critical for the return of tourism. The Crisis Committee meeting saw UNWTO announce plans for a new International Code for the Protection of Tourists. This will be the first legal framework to protect tourists’ rights as consumers, harmonizing minimum standards across different countries and ensuring the fair distribution of responsibility to tourists affecting by the pandemic among stakeholders across the sector.
A technical committee for the creation of the Code is being set up and will meet before the end of the month. Alongside this, UNWTO is working to protect jobs and help workers affected by the pandemic find new opportunities. Addressing the Committee Kamal Ahluwaila of tech company Eightfold.ai outlined the new Jobs Factory portal, launched with UNTWO in order to unite jobseekers with employers.
Harmonized travel criteria
Reflecting UNWTOs high-level relations with European institutions, the European Commissioner for Justice Didier Reynders addressed the Committee to outline plans to introduce common criteria for restrictions on travel across the EU. UNWTO advocated for non-EU Members to be considered part of this movement towards standardisation, particularly the common colour-coded mapping system currently being rolled out for the safe relaunch of free moment. And reflecting UNWTO’s status as part of the wider UN response to COVID-19, ICAO Secretary-General Fang Liu, was joined by representatives from IATA, ILO, IMO the WHO and for the virtual meeting, in addition to representation from the OECD.
About the UNWTO Global Crisis Committee
Leveraging its unrivalled status as the global leader of tourism, UNWTO united leaders from across the sector. From its first meeting, the UNWTO Global Crisis Committee has provided a platform for governments, businesses and international bodies to express their concerns and share ideas for the restart of tourism. The Committee’s composition reflects not only UNWTO’s unique influence and status as a part of the United Nations but also tourism’s importance for every global region and the sector’s cross-cutting nature. Members are drawn from all parts of the world and include government Ministers, leaders and key representatives of International Organizations and UN agencies and from tourism’s private sector.
UNWTO and Expedia Group to Share Data and Insights to Guide Tourism Recovery
The World Tourism Organization (UNWTO) will work alongside the Expedia Group to strengthen ties between the public and private sectors and drive tourism’s recovery from the impacts of the COVID-19 pandemic. The two parties signed a Memorandum of Understanding (MoU) that will see them collaborate on a range of topics, with the common goal of driving recovery and making the sector more resilient and sustainable.
UNWTO Secretary-General Zurab Pololikashvili met with representatives of the Expedia Group in Brussels, on the back of successful talks with leaders of the European Institutions. Highlighting UNWTO’s commitment to strengthening ties with the private sector, this enhanced partnership will see the United Nations Specialized Agency work more closely with the Expedia Group. Joint actions will focus on market intelligence and innovation. UNWTO and Expedia will also work together to promote entrepreneurship and professional education, and in the field of consumer protection.
Secretary-General Pololikashvili said: “From the very start of this crisis, UNWTO has been a strong advocate of close cooperation between the public and private sectors. This enhanced partnership will help improve our knowledge of global tourism trends, allowing us to respond to new challenges and guide tourism’s recovery. It will also help us place innovation and sustainability at the heart of this recovery, ensuring tourism emerges stronger than before.”
The partnership with between UNWTO and Expedia Group will see both parties share data on tourism trends and developments, both at the global and the local scale. This will help inform decision-making, producing data-based policies aimed a tourism’s sustainable recovery and future development.
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